Region market dataWales2026
Pembrokeshire Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 1,769 active Airbnb homes in Pembrokeshire: 1,413 in 11 towns, led by Tenby, Saundersfoot, St Davids, Pembroke, Narberth and Penally, and 356 elsewhere. These homes took an estimated 44,486 stays in the 12 months to October 2026, 52% of them in Tenby, Saundersfoot and St Davids. A typical stay ran 4.8 nights and the average home earned £23,277 at 41% occupancy. Of these homes, 60% are houses, 24% are apartments or condos and 14% sleep 8 or more. Tenby is the best earning town in Pembrokeshire, at £28,579 per home a year, against £21,904 in St Davids, among the 3 towns with 100 or more Airbnb homes.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 1,769
- Avg. revenue per home
- £23,277
- Occupancy rate
- 41%
- Avg. nightly rate
- £201
Towns
Pembrokeshire Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Tenby | 12,358 | £229 |
|---|---|---|---|
| 2 | Saundersfoot | 5,504 | £239 |
| 3 | St Davids | 5,412 | £164 |
| 4 | Pembroke | 2,123 | £170 |
| 5 | Narberth | 2,081 | £152 |
| 6 | Penally | 1,829 | £237 |
| 7 | Freshwater East | 1,731 | £156 |
| 8 | Milford Haven | 1,574 | £138 |
| 9 | Broad Haven | 1,472 | £237 |
| 10 | Solva | 1,468 | £187 |
| 11 | Haverfordwest | 1,189 | £135 |
| Elsewhere in Pembrokeshire | 7,745 | £204 |
Figures cover the 12 months to October 2026. Region figures add up these 11 towns and Elsewhere in Pembrokeshire, homes filed under a wider area, which take no rank. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Money figures on this page are in British pounds, converted from US dollars at £0.74 per US$, the typical rate from November 2025 to October 2026.
Earnings
Revenue, Occupancy and Nightly Rate in Pembrokeshire
Across the 3 towns with 100 or more Airbnb homes, revenue per home runs from £21,904 in St Davids to £28,579 in Tenby a year. Tenby tops that list and a stricter test on listing data, so this page names it. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home
A year, AirROI estimate
- Tenby £28,579
- Saundersfoot £27,752
- St Davids £21,904
Occupancy
Nights booked, AirROI estimate
- St Davids 44%
- Tenby 41%
- Saundersfoot 39%
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
- St Davids £164
- Tenby £229
- Saundersfoot £239
Among the 3 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out in Pembrokeshire
Among guests who left a review, Cardiff is the top home city in 4 of the 8. Houses are the largest home type in all 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Tenby
Of the 3 towns in Pembrokeshire with 100 or more homes, Tenby had the highest revenue per home, at £28,579, and had the most Airbnb homes, at 404, in the 12 months to October 2026.
- Saundersfoot
Of the 3 towns in Pembrokeshire with 100 or more homes, Saundersfoot had the biggest share of homes that sleep 8 or more, at 20%, and had the highest nightly rate, at £239, in the 12 months to October 2026.
- St Davids
Of the 3 towns in Pembrokeshire with 100 or more homes, St Davids had the highest guest rating, at 4.88, and had the longest typical stay, at 5.6 nights, in the 12 months to October 2026. Among guests who left a review, London was the top home city for St Davids, at 7.5%.
- 7Freshwater East
In the 12 months to October 2026, among guests who left a review, London was the top home city for Freshwater East, Pembrokeshire, at 8.5%.
- 8Milford Haven
In the 12 months to October 2026, among guests who left a review, London was the top home city for Milford Haven, Pembrokeshire, at 7.1%.
When
Busiest and Quietest Months in Pembrokeshire
August, July and June rank as the busiest months for Airbnb nights in Pembrokeshire, and November and January as the quietest. August is the busiest month in every one of these towns. Across the 11 towns, nightly rates run lowest in November, at about £183, and highest in August, at about £232. Across the 11 towns, stays run longest in July, at 6.1 nights, and shortest in November, at 3.9 nights.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, June, September, May, October, April, March, December, February, November, January.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 14.0% | £232 |
| 2 | July | 11.7% | £227 |
| 3 | June | 10.2% | £212 |
| 4 | September | 9.9% | £205 |
| 5 | May | 9.6% | £205 |
| 6 | October | 8.1% | £197 |
| 7 | April | 7.7% | £197 |
| 8 | March | 6.7% | £189 |
| 9 | December | 6.1% | £194 |
| 10 | February | 5.8% | £185 |
| 11 | November | 5.5% | £183 |
| 12 | January | 4.6% | £184 |
Who comes
Where Guests Come From in Pembrokeshire
Among guests who left a review, 87% come from within the United Kingdom. Among those guests, the largest groups from abroad come from the United States, Germany and France. The top home cities among those guests are London, Cardiff and Bristol. St Davids draws the most from abroad, at 17%, among towns with 100 or more homes.
87% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 87%
- From abroad 13%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Pembrokeshire Airbnb Data
What is the best town in Pembrokeshire for Airbnb income?
Tenby is the best earning town in Pembrokeshire, at £28,579 per home a year, against £21,904 in St Davids, among the 3 towns with 100 or more Airbnb homes. AirROI names it, for the 12 months to October 2026, only because a stricter test on listing data chooses the same town.
How much do Airbnb homes earn in Pembrokeshire?
AirROI estimates the average Airbnb home in Pembrokeshire earned £23,277 in the 12 months to October 2026, at 41% occupancy and £201 a night. Across towns with 100 or more homes, revenue per home runs from £21,904 in St Davids to £28,579 in Tenby.
Which of the 11 Pembrokeshire towns get the most Airbnb stays?
Tenby (12,358), Saundersfoot (5,504) and St Davids (5,412) in Pembrokeshire, by AirROI's estimated stays in the 12 months to October 2026.
When is Pembrokeshire busiest on Airbnb?
AirROI ranks August first for Airbnb nights in Pembrokeshire and January last, in the 12 months to October 2026.
How long do Airbnb guests stay in Pembrokeshire?
AirROI puts the typical Airbnb stay in Pembrokeshire at 4.8 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 4.2 nights in Tenby to 5.6 nights in St Davids.
How many Airbnb homes are there in Pembrokeshire?
AirROI counts 1,769 active Airbnb homes in Pembrokeshire, as of October 2026, 356 of them filed under Pembrokeshire as a whole. Town by town, that runs from 60 in Haverfordwest to 404 in Tenby.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Pembrokeshire name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review. Tenby is named the best earning town because two tests choose it: revenue per home among towns with 100 or more homes here, and a stricter test on listing data, where revenue per bedroom is at least 1.5 times the lowest town's, is above what chance gives, and picks the same town in at least 80% of resamples.