Tourism statisticsState2026
Salzburg Tourism Statistics: 90,119 Airbnb Stays
AirROI estimates 90,119 Airbnb stays in Salzburg in the 12 months to October 2026, with Salzburg the most booked town. The busiest month was August. All of Austria had 26.2 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 452,316
- Typical Airbnb stay
- 5.0 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 96%
Key facts
Salzburg Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts all of Austria at 26.2 million international tourist arrivals in 2022, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in Salzburg at 90,119 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Salzburg added up to 452,316 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Salzburg lasted 5.0 nights in the 12 months to October 2026, booked about 84 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Salzburg in the 12 months to October 2026, followed by July and February, with April the quietest.
- AirROI estimates Airbnb in Salzburg had no single high season in the 12 months to October 2026: the three busiest months were August, July and February.
- AirROI estimates Airbnb stays in Salzburg in February were booked furthest ahead, about 122 days, against 65 days for April, in the 12 months to October 2026.
Guests
- AirROI estimates 96% of Salzburg Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 27% and the United States at 14%.
By place
- AirROI estimates Salzburg took 15.0% of all Airbnb stays in Austria in the 12 months to October 2026.
- AirROI estimates Salzburg had the most Airbnb stays of the 13 towns it lists in Salzburg in the 12 months to October 2026, at 20,824, ahead of Zell am See and Kaprun.
Official numbers
How Many Tourists Visit Austria?
UN Tourism counted 26.2 million international tourist arrivals for all of Austria in 2022, via Our World in Data. On AirROI's estimates, Salzburg accounted for 15.0% of Airbnb stays in Austria in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 26.2 millionInternational tourist arrivals, all of Austria | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2022 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in Salzburg
Salzburg had 5,135 Airbnb homes in the 12 months to October 2026. They took an estimated 90,119 stays and 452,316 nights. A typical stay lasted 5.0 nights and was booked about 84 days ahead. AirROI's figures cover the 62 towns it tracks in Salzburg; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 5,135
- Airbnb stays, estimate
- 90,119
- Airbnb nights, estimate
- 452,316
- Typical stay
- 5.0 nights
- Booked ahead
- 84 days
Busiest months
When Is the Busiest Time in Salzburg?
On Airbnb, August was the busiest month in Salzburg in the 12 months to October 2026, then July and February. April was the quietest. The busiest months do not sit together, so there is no single high season.
August ranks first, April last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, February, January, December, June, September, May, October, March, November, April.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 11.1% | 97 days |
| July | 10.9% | 91 days |
| February | 9.9% | 122 days |
| January | 8.8% | 105 days |
| December | 8.5% | 115 days |
| June | 8.5% | 70 days |
| September | 8.4% | 65 days |
| May | 7.5% | 68 days |
| October | 7.2% | 66 days |
| March | 6.8% | 75 days |
| November | 6.3% | 67 days |
| April | 6.1% | 65 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Salzburg Airbnb Guests Come From?
Among Salzburg Airbnb guests who left a review as of October 2026, nearly all came from abroad (96%), led by Germany at 27% and the United States at 14%, AirROI estimates. Among the same guests, Munich was the top origin city at 2.2%, ahead of Berlin at 1.9%. The figures rest on 191,053 reviews, written over many years.
96% from abroad
Among guests who left a review, as of October 2026
- From abroad 96%
- From within Austria 4%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Salzburg
Salzburg, Zell am See and Kaprun took 37% of Airbnb stays in Salzburg in the 12 months to October 2026. August is the busiest Airbnb month in 5 of the 13 towns, led by Salzburg, and February in 5, led by Zell am See. Among guests who left a review, the share from abroad across these towns runs from 89% in Bad Gastein to over 99% in Wald im Pinzgau.
| Salzburg | 20,824 |
| Zell am See | 8,300 |
| Kaprun | 3,839 |
| Saalbach-Hinterglemm | 2,647 |
| Piesendorf | 2,587 |
| Bad Gastein | 2,078 |
| Saalfelden am Steinernen Meer | 1,977 |
| Neukirchen am Großvenediger | 1,791 |
| Mühlbach am Hochkönig | 1,750 |
| Maishofen | 1,617 |
| Maria Alm am Steinernen Meer | 1,558 |
| Mauterndorf | 1,556 |
| Wald im Pinzgau | 1,170 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 13 of Salzburg's 62 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Salzburg
How many tourists visit Salzburg?
Austria as a whole had 26.2 million international tourist arrivals in 2022, according to UN Tourism, via Our World in Data. AirROI puts Salzburg at 15.0% of Airbnb stays in Austria in the 12 months to October 2026. AirROI estimates 90,119 Airbnb stays in Salzburg in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Salzburg?
The busiest Airbnb month in Salzburg in the 12 months to October 2026 was August, then July and February.
What is the quietest month in Salzburg?
April was the quietest Airbnb month in Salzburg in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in April were booked about 65 days ahead, against 122 days for February.
How long is a typical Airbnb stay in Salzburg?
A typical Airbnb stay in Salzburg lasted 5.0 nights in the 12 months to October 2026, booked about 84 days ahead. By month, stays ran from 3.7 nights in September to 6.0 nights in July.
Where do Airbnb guests in Salzburg come from?
Of Salzburg Airbnb guests who left a review as of October 2026, 96% came from abroad, AirROI estimates. The largest groups were Germany at 27% and the United States at 14%. Among the same guests, the top origin city was Munich at 2.2%, ahead of Berlin at 1.9%.
What is the most booked town in Salzburg on Airbnb?
Salzburg was the most booked town in Salzburg on Airbnb, with an estimated 20,824 stays in the 12 months to October 2026, ahead of Zell am See and Kaprun.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (26.2 million in 2022 across Austria). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 90,119 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 62 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 191,053 reviews and describes guests who left a review, not everyone who stayed. Read the method page.