Tourism statisticsState2026

Tuscany Tourism Statistics: 15M Arrivals in 2024

Q: How many tourists visit Tuscany?

Tuscany had 15 million tourist arrivals in 2024, according to Regione Toscana. AirROI estimates 841,177 Airbnb stays in Tuscany in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Tuscany?

January was the quietest Airbnb month in Tuscany in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 40 days ahead, against 86 days for August.

Q: How long is a typical Airbnb stay in Tuscany?

A typical Airbnb stay in Tuscany lasted 4.9 nights in the 12 months to October 2026, booked about 66 days ahead. By month, stays ran from 3.6 nights in December to 6.1 nights in July.

Tuscany recorded 15 million tourist arrivals in 2024, Regione Toscana reports. AirROI estimates 841,177 Airbnb stays in Tuscany in the 12 months to October 2026, with Florence the most booked town. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 4,152,587
Typical Airbnb stay: 4.9 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 86%

Key facts

Tuscany Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Regione Toscana puts Tuscany at 15 million tourist arrivals in 2024.

Airbnb stays

AirROI puts Airbnb stays in Tuscany at 841,177 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Tuscany added up to 4,152,587 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Tuscany lasted 4.9 nights in the 12 months to October 2026, booked about 66 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Tuscany in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in Tuscany ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Tuscany in August were booked furthest ahead, about 86 days, against 40 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 86% of Tuscany Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 23% and France at 8.9%.
Among Tuscany Airbnb guests who left a review as of October 2026, London was the top origin city at 2%, ahead of New York at 1.5%, AirROI estimates.

By place

AirROI estimates Florence had the most Airbnb stays of the 91 towns it lists in Tuscany in the 12 months to October 2026, at 366,902, ahead of Lucca and Pisa.

Official numbers

How Many Tourists Visit Tuscany?

Regione Toscana counted 15 million tourist arrivals in 2024.

Official tourism figures for Tuscany: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
15 millionTourist arrivals	Tourist arrivals at accommodation establishments in Tuscany	2024	Regione Toscana - Ufficio Regionale di Statistica

Airbnb stays

Airbnb Stays in Tuscany

Tuscany had 44,507 Airbnb homes in the 12 months to October 2026. They took an estimated 841,177 stays and 4,152,587 nights. A typical stay lasted 4.9 nights and was booked about 66 days ahead. AirROI's figures cover the 252 towns it tracks in Tuscany; places it does not track are not counted, so every total is a floor.

Airbnb homes: 44,507
Airbnb stays, estimate: 841,177
Airbnb nights, estimate: 4,152,587
Typical stay: 4.9 nights
Booked ahead: 66 days

Busiest months

When Is the Busiest Time in Tuscany?

On Airbnb, August was the busiest month in Tuscany in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, May, June, October, April, March, November, December, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Tuscany by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	11.2%	5.7 nights	86 days
2	July	10.8%	6.1 nights	82 days
3	September	10.6%	4.2 nights	73 days
4	May	10.2%	4.6 nights	73 days
5	June	10.1%	4.7 nights	69 days
6	October	9.2%	4.1 nights	72 days
7	April	8.5%	4.6 nights	57 days
8	March	6.8%	4.9 nights	48 days
9	November	6.4%	4.5 nights	54 days
10	December	5.8%	3.6 nights	47 days
11	February	5.6%	4.9 nights	42 days
12	January	4.8%	4.4 nights	40 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Tuscany Airbnb Guests Come From?

Among Tuscany Airbnb guests who left a review as of October 2026, 86% came from abroad, led by the United States at 23% and France at 8.9%, AirROI estimates. Among the same guests, London was the top origin city at 2%, ahead of New York at 1.5%. The figures rest on 2,601,664 reviews, written over many years.

86% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 23%
France 8.9%
United Kingdom 8.4%
Germany 6.9%
Canada 3.2%
Switzerland 1%

Top origin cities

Among guests who left a review

London 2%
New York 1.5%
Paris 1.3%
Rome 1%

By town

Most Booked Towns in Tuscany

Florence, Lucca and Pisa took 51% of Airbnb stays in Tuscany in the 12 months to October 2026. August is the busiest Airbnb month in 67 of the 91 towns, led by Pisa, and July in 15, led by Cortona. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 47% in Grosseto to 95% in Florence.

Most Booked Towns in Tuscany: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Florence	366,902	1,703,782	4.6 nights	95%	US	May
2	Lucca	30,876	163,721	5.3 nights	85%	UK	September
3	Pisa	30,177	126,388	4.2 nights	89%	UK	August
4	Siena	28,760	123,770	4.3 nights	88%	US	May
5	Livorno	11,664	54,990	4.7 nights	65%	Italy	August
6	Montepulciano	11,400	46,708	4.1 nights	90%	US	September
7	Viareggio	11,057	64,253	5.8 nights	63%	Italy	August
8	San Gimignano	9,458	40,638	4.3 nights	92%	US	August
9	Greve in Chianti	9,015	43,903	4.9 nights	93%	US	August
10	Arezzo	8,459	36,806	4.4 nights	64%	Italy	August
11	Cortona	7,342	42,302	5.8 nights	84%	US	July
12	Camaiore	7,163	48,306	6.7 nights	73%	Italy	August
13	Capannori	5,882	33,947	5.8 nights	85%	Germany	August
14	Capoliveri	5,328	37,746	7.1 nights	70%	Italy	August
15	Poggibonsi	4,904	23,532	4.8 nights	78%	Italy	August
16	Castiglione della Pescaia	4,896	33,802	6.9 nights	63%	Italy	August
17	Prato	4,669	22,425	4.8 nights	68%	Italy	May
18	Pietrasanta	4,482	26,419	5.9 nights	60%	Italy	August
19	Pienza	4,417	16,550	3.7 nights	90%	US	May
20	Grosseto	4,264	24,792	5.8 nights	47%	Italy	August
21	Castelnuovo Berardenga	4,171	18,193	4.4 nights	91%	US	July
22	Massa	4,168	26,239	6.3 nights	66%	Italy	August
23	Portoferraio	4,164	26,909	6.5 nights	67%	Italy	August
24	Volterra	3,972	19,490	4.9 nights	84%	Germany	August
25	Scandicci	3,939	18,463	4.7 nights	84%	France	September
26	Pistoia	3,929	19,812	5.0 nights	71%	Italy	August
27	San Casciano in Val di Pesa	3,847	20,725	5.4 nights	89%	US	August
28	Montespertoli	3,806	17,557	4.6 nights	92%	US	August
29	San Vincenzo	3,735	24,292	6.5 nights	64%	Italy	August
30	Colle di Val d'Elsa	3,730	16,066	4.3 nights	80%	Italy	July
31	Montalcino	3,703	16,692	4.5 nights	90%	US	May
32	Asciano	3,448	16,553	4.8 nights	86%	Italy	July
33	Piombino	3,331	18,717	5.6 nights	49%	Italy	August
34	Rosignano Marittimo	3,230	21,637	6.7 nights	75%	Italy	August
35	Castellina in Chianti	3,189	17,619	5.5 nights	92%	US	August
36	Impruneta	2,990	13,368	4.5 nights	87%	US	August
37	Porto Santo Stefano	2,985	16,536	5.5 nights	61%	Italy	August
38	Marciana	2,965	21,117	7.1 nights	66%	Italy	August
39	Manciano	2,939	11,909	4.1 nights	64%	Italy	August
40	Sovicille	2,798	13,667	4.9 nights	90%	US	August
41	Follonica	2,701	16,905	6.3 nights	42%	Italy	August
42	Gaiole in Chianti	2,671	13,271	5.0 nights	92%	US	August
43	Orbetello	2,614	14,997	5.7 nights	45%	Italy	August
44	Certaldo	2,608	11,929	4.6 nights	90%	US	July
45	Monte Argentario	2,598	15,145	5.8 nights	65%	Italy	August
46	Castiglione d'Orcia	2,592	10,647	4.1 nights	80%	Italy	August
47	Monteriggioni	2,530	11,343	4.5 nights	83%	Italy	August
48	Castiglion Fiorentino	2,438	12,485	5.1 nights	75%	Italy	August
49	Carrara	2,420	13,925	5.8 nights	55%	Italy	August
50	Porto Azzurro	2,405	15,920	6.6 nights	58%	Italy	August
51	Gambassi Terme	2,374	12,349	5.2 nights	88%	US	August
52	Barberino Tavarnelle	2,315	11,809	5.1 nights	94%	US	August
53	Bucine	2,224	13,428	6.0 nights	92%	US	July
54	San Miniato	2,216	10,222	4.6 nights	85%	Italy	August
55	Castagneto Carducci	2,211	16,206	7.3 nights	66%	Italy	August
56	Bagno a Ripoli	2,194	10,194	4.6 nights	91%	US	July
57	Fiesole	2,175	10,718	4.9 nights	93%	US	September
58	Montaione	2,165	12,997	6.0 nights	95%	Germany	August
59	Sinalunga	2,133	9,316	4.4 nights	85%	US	August
60	Massarosa	2,118	14,184	6.7 nights	80%	Germany	July
61	Lastra a Signa	2,099	10,400	5.0 nights	91%	Germany	July
62	Marina di Campo	2,023	14,364	7.1 nights	49%	Italy	August
63	Cecina	1,999	12,475	6.2 nights	61%	Italy	August
64	Massa Marittima	1,995	11,213	5.6 nights	69%	Italy	August
65	Pitigliano	1,960	5,625	2.9 nights	68%	Italy	August
66	Peccioli	1,937	10,255	5.3 nights	87%	Germany	August
67	Monteroni d'Arbia	1,916	9,167	4.8 nights	94%	US	August
68	Casole d'Elsa	1,739	9,410	5.4 nights	93%	Germany	August
69	Vinci	1,680	7,274	4.3 nights	84%	Italy	August
70	Pontassieve	1,675	7,633	4.6 nights	87%	US	July
71	Pescia	1,661	9,933	6.0 nights	83%	Germany	August
72	Roccastrada	1,657	10,561	6.4 nights	81%	Germany	August
73	Empoli	1,655	8,185	4.9 nights	76%	Italy	August
74	Montecatini Terme	1,652	9,270	5.6 nights	80%	Italy	August
75	Campiglia Marittima	1,650	9,273	5.6 nights	53%	Italy	August
76	Radda in Chianti	1,542	8,164	5.3 nights	93%	US	August
77	San Giuliano Terme	1,508	7,378	4.9 nights	81%	France	August
78	Reggello	1,475	8,373	5.7 nights	85%	Germany	August
79	Forte dei Marmi	1,472	8,445	5.7 nights	66%	Italy	July
80	Bagni di Lucca	1,468	8,619	5.9 nights	80%	Italy	August
81	Palaia	1,374	6,830	5.0 nights	90%	Germany	July
82	Riparbella	1,306	7,953	6.1 nights	77%	Germany	July
83	Santa Luce	1,275	7,260	5.7 nights	86%	Germany	August
84	Loro Ciuffenna	1,248	7,421	5.9 nights	82%	Germany	August
85	Marciana Marina	1,215	8,483	7.0 nights	63%	Italy	August
86	Lucignano	1,198	6,688	5.6 nights	83%	US	July
87	Gavorrano	1,064	7,833	7.4 nights	64%	Italy	August
88	Magliano in Toscana	1,053	5,640	5.4 nights	61%	Italy	August
89	Scarlino	999	5,804	5.8 nights	47%	Italy	August
90	Fivizzano	973	5,890	6.1 nights	76%	Italy	July
91	Bibbona	816	5,064	6.2 nights	55%	Italy	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 91 of Tuscany's 252 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Tuscany

How many tourists visit Tuscany?

Tuscany had 15 million tourist arrivals in 2024, according to Regione Toscana. AirROI estimates 841,177 Airbnb stays in Tuscany in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Tuscany?

The busiest Airbnb month in Tuscany in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Tuscany?

January was the quietest Airbnb month in Tuscany in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 40 days ahead, against 86 days for August.

How long is a typical Airbnb stay in Tuscany?

A typical Airbnb stay in Tuscany lasted 4.9 nights in the 12 months to October 2026, booked about 66 days ahead. By month, stays ran from 3.6 nights in December to 6.1 nights in July.

Where do Airbnb guests in Tuscany come from?

Of Tuscany Airbnb guests who left a review as of October 2026, 86% came from abroad, AirROI estimates. The largest groups were the United States at 23% and France at 8.9%. Among the same guests, the top origin city was London at 2%, ahead of New York at 1.5%.

What is the most booked town in Tuscany on Airbnb?

Florence was the most booked town in Tuscany on Airbnb, with an estimated 366,902 stays in the 12 months to October 2026, ahead of Lucca and Pisa.

Are Airbnb stays the same as tourists?

No. Regione Toscana counts tourist arrivals (15 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 841,177 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 252 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 2,601,664 reviews and describes guests who left a review, not everyone who stayed. Read the method page.