Follonica, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Follonica, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,295 per year — at a $150 nightly rate, 36.3% occupancy, and a $61 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Follonica's 273 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 50.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 92% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Follonica?
In Follonica, the headline Airbnb metrics are $10,295 in average annual revenue,36.3% occupancy, $150 ADR, and $61 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Follonica?
Understanding the monthly revenue variations for Airbnb listings in Follonica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Follonica is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Follonica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,812+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,850 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,156 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $635, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Follonica
What Is the Monthly Airbnb Occupancy Rate in Follonica?
Maximize your bookings by understanding the Follonica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Follonica:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Follonica
What Is the Average Airbnb Nightly Rate in Follonica?
Effective short term rental pricing strategy in Follonica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Follonica typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Follonica
What Is the RevPAR for Airbnb in Follonica?
RevPAR in Follonica is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $59 RevPAR.
- Strong performers (Top 25%) earn $79 RevPAR.
- Best-in-class (Top 10%) achieve $104 RevPAR.
Average Monthly RevPAR Trend in Follonica
RevPAR Insights for Follonica
- The average RevPAR in Follonica is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($104) and bottom 25% ($34) is $70, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Follonica benchmarks. If your RevPAR falls below the median of $59, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $79+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Follonica?
Follonica's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,970 per month
- Occupancy rates average 54.0%
- Daily rates average $161
Shoulder Season
- Revenue averages $1,088 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $139
Low Season (January, February, March)
- Revenue drops to average $580 per month
- Occupancy decreases to average 15.5%
- Daily rates adjust to average $141
Seasonality Insights for Follonica
- Airbnb seasonality in Follonica is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Follonica's highest earning potential, with monthly revenues climbing to $3,764, occupancy reaching 64.2%, and ADRs peaking at $167.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $540, occupancy could drop to 15.2%, and ADRs may adjust to $134.
- Lower occupancy paired with meaningful seasonality means hosts in Follonica need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Follonica, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Follonica, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Follonica?
Yes, Follonica, Tuscany, Italy enforces high STR regulations and 92% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Follonica to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 92% licensed listings)
What Are the Best Neighborhoods for Airbnb in Follonica?
Location within Follonica matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Follonica Beach | N/A | |
| Puntone | N/A | |
| Scarlino | N/A | |
| Cala Violina | N/A | |
| Parco Nazionale della Maremma | N/A | |
| Castiglione della Pescaia | N/A | |
| Punta Ala | N/A | |
| Piazza della Repubblica | N/A |
Because Follonica has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Follonica?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Follonica
- The Follonica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 273 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Follonica, Apartment/Condo properties are the most common (79.9%), reflecting the local real estate landscape.
- Houses represent a significant 16.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Follonica Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Follonica
- The dominant room capacity in Follonica is 2 bedrooms listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 79.1% of the active Airbnb listings in Follonica, indicating a high concentration in these sizes.
Follonica Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Follonica
- The most common guest capacity trend in Follonica vacation rentals is listings accommodating 4 guests (33%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Follonica STR market, accounting for 54.6% of listings.
- 30.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Follonica.
- On average, properties in Follonica are equipped to host 4.4 guests.
How Do Listings in Follonica Compare on Quality?
Listing quality in Follonica can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Follonica
- At 22.7 photos per listing on average, Follonica hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Follonica averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Follonica?
Amenity Prevalence
Amenity Insights for Follonica
- Essential amenities in Follonica that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Follonica: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Follonica to stay competitive.
Which Airbnb Amenities Boost Revenue in Follonica?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Follonica, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Barbecue utensilsHigh opportunity | 4.8% | $24,040 | $9,607 | 150.2% |
Sound systemHigh opportunity | 2.9% | $21,871 | $9,945 | 119.9% |
Babysitter recommendationsHigh opportunity | 4.4% | $21,225 | $9,792 | 116.7% |
Fire pitHigh opportunity | 5.9% | $20,767 | $9,643 | 115.4% |
Wifi | 65.6% | $12,027 | $6,996 | 71.9% |
Board games | 5.9% | $16,933 | $9,881 | 71.4% |
Outdoor playground | 5.1% | $16,352 | $9,967 | 64.1% |
Conditioner | 7.3% | $15,882 | $9,853 | 61.2% |
BBQ grill | 15.8% | $15,130 | $9,391 | 61.1% |
Cooking basics | 74.0% | $11,410 | $7,121 | 60.2% |
Revenue Impact Insights for Follonica
- Barbecue utensils tops the revenue impact list with a 150.2% uplift — listings with this amenity earn $24,040 vs. $9,607 without it.
- High-opportunity amenities — Barbecue utensils, Sound system, Babysitter recommendations — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Barbecue utensils — it has the best combination of high revenue impact and low market saturation in Follonica.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Follonica STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Follonica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFollonica Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Follonica
- The typical guest profile for Airbnb in Follonica consists of a mix of domestic (60%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 59.5% of guests.
- Key international markets include Italy (59.5%) and Germany (11.8%).
- Top languages spoken are English (35.1%) followed by Italian (26%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Follonica?
Listings in Follonica average 4.71 out of 5 overall, with about 19.3 reviews per active listing and 15.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Follonica
- An average rating of 4.71 places Follonica in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.85), while Value (4.55) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 15.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 15.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Follonica Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Follonica
- The most common availability pattern in Follonica falls within the 271-366 days range, representing 75.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Follonica (50.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Follonica?
Average Booking Lead Time by Month
Booking Lead Time Insights for Follonica
- The overall average booking lead time for vacation rentals in Follonica is 59 days.
- Guests book furthest in advance for stays during August (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Follonica.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Follonica averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Follonica?
Guests in Follonica stay about 7.9 nights on average, generating roughly 2,514 reservations and 9.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Follonica
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Follonica
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Mar (9.6 nights) and shorten in Dec (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Follonica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
8.4% of total
2 Nights
11 listings
4% of total
3 Nights
19 listings
7% of total
4-6 Nights
52 listings
19% of total
7-29 Nights
36 listings
13.2% of total
30+ Nights
132 listings
48.4% of total
Key Insights
- The most prevalent minimum stay requirement in Follonica is 30+ Nights, adopted by 48.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (48.4%) caters to monthly stays (30+ nights) in Follonica, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48.4% of Follonica hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 48.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Follonica.
Follonica Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
24 listings
8.8% of total
Super Strict 30 Days
10 listings
3.7% of total
Limited
1 listings
0.4% of total
Flexible
46 listings
16.9% of total
Moderate
84 listings
30.9% of total
Firm
97 listings
35.7% of total
Strict
10 listings
3.7% of total
Cancellation Policy Insights for Follonica
- The prevailing Airbnb cancellation policy trend in Follonica is Firm, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (47.8%) and stricter (39.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.7% market standard in Follonica.
- Using a Strict policy might deter some guests, as only 3.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Follonica.
How Much Are Airbnb Cleaning Fees in Follonica?
Cleaning fees in Follonica are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Follonica
- 72.9% of listings charge a cleaning fee, making it standard practice in Follonica. Guests expect it and factor it into their booking decisions.
- The gap between the average ($137) and median ($70) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Follonica median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Follonica Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Follonicabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Follonica entire farmhouse with pool - 20 beds
Entire Place • 7 bedrooms
"Le Chic" front beach house
Entire Place • 2 bedrooms
*Via Roma Sea View*- central, A/C, free Wifi
Entire Place • 2 bedrooms
Antico Podere with pool FOLLONICA
Entire Place • 4 bedrooms
Pine forest+beach+center+ground floor
Entire Place • 1 bedroom
“Among the waves of Follonica” apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Follonica?
Learn from the best! This table showcases top-performing Airbnb hosts in Follonica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessia | 21 | $180,582 | 85 | 4.69/5.0 |
| Alessandra - Interhome | 10 | $152,182 | 36 | 4.22/5.0 |
| Michela | 15 | $133,999 | 35 | 4.75/5.0 |
| Alessandro | 3 | $133,049 | 104 | 4.75/5.0 |
| Roberta | 11 | $127,028 | 52 | 4.56/5.0 |
| Federico | 3 | $64,032 | 134 | 4.62/5.0 |
| Jacopo | 3 | $55,894 | 202 | 4.91/5.0 |
| Massimiliano | 1 | $53,653 | 7 | 5.00/5.0 |
| Paolo E Cristina | 3 | $50,216 | 115 | 4.91/5.0 |
| Eleonora | 1 | $39,188 | 69 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Follonica.
Who Are the Airbnb Hosts in Follonica?
Follonica has a relatively balanced host base.
Host Profile Insights for Follonica
- Only 16.1% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 18.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Follonica averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Follonica
These are the highest-grossing professional property management operations in Follonica, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alessia | 21 | $180,582 | $158 | 37.6% | 4.69/5 |
| Alessandra - Interhome | 10 | $152,182 | $175 | 40.6% | 4.22/5 |
| Michela | 15 | $133,999 | $188 | 33.9% | 4.75/5 |
| Roberta | 11 | $127,028 | $121 | 40.0% | 4.56/5 |
| Sandra - Interhome | 2 | $20,236 | $216 | 29.7% | 4.13/5 |
| Samantha Geco Vacation Rentals | 1 | $18,636 | $288 | 37.1% | 5.00/5 |
| Leonardo | 1 | $17,747 | $167 | 30.0% | 4.71/5 |
| Laura | 6 | $16,984 | $82 | 26.9% | 4.38/5 |
| Holidu | 2 | $16,383 | $167 | 15.6% | 4.80/5 |
| Roberto | 1 | $14,035 | $179 | 43.1% | 4.67/5 |
Management Company Insights for Follonica
- The leading management company, Alessia, operates 21 listings with $180,582 in gross revenue — a useful benchmark for what scale looks like in Follonica.
- Top managers average 7 properties each, suggesting professional management in Follonica still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.59/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 18.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Follonica's Airbnb Market Compare to Nearby Cities?
How does the Follonica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tignano, Follonica has 12 percentage points lower occupancy and about $243 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Porto Cervo | 175 | $3,419 | $576.12 | 42% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Radda in Chianti | 92 | $2,776 | $365.48 | 38% |
| Impruneta | 141 | $2,752 | $281.94 | 40% |
| Lastra a Signa | 95 | $2,738 | $309.86 | 42% |
| Florence | 10,318 | $2,734 | $231.72 | 48% |
Frequently Asked Questions About Airbnb in Follonica
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Follonica.
How much do Airbnb hosts make in Follonica?
Follonica hosts earn about $10,295 per year on average, with an average nightly rate of $150 and RevPAR of $61. Those figures describe the typical revenue environment for active listings in Follonica, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Follonica market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Follonica?
The average Airbnb occupancy rate in Follonica is 36.3%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Follonica?
Listings in Follonica average $150 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Follonica?
Follonica currently has about 273 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Follonica?
AirROI currently classifies the short-term rental regulation level in Follonica as High. The dataset also shows about 92.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Follonica?
RevPAR in Follonica is about $61. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Follonica?
Occupancy of 36.3% means Follonica is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,295, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Follonica?
The average booking lead time in Follonica is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Follonica?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Follonica include Follonica Beach, Puntone, Scarlino. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Follonica?
entire_home listings make up 91.9% of the active supply in Follonica. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Follonica compare to nearby Airbnb markets?
Among neighboring markets, Tignano posts $50,355 in average annual revenue with 48.3% occupancy, compared to Follonica's $10,295 and 36.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Follonica?
The average Airbnb stay length in Follonica is about 7.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Follonica?
Airbnb listings in Follonica average 4.71 out of 5 overall. About 15.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Follonica?
Barbecue utensils and Sound system are among the strongest revenue-linked amenities in Follonica. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Follonica?
Yes. About 72.9% of active Airbnb listings in Follonica charge a cleaning fee, and the average fee is $137. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Follonica?
Only 16.1% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.