Cortona, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Cortona, Tuscany? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $21,595 per year — at a $308 nightly rate, 33.5% occupancy, and a $110 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Cortona's 599 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Cortona?
In Cortona, the headline Airbnb metrics are $21,595 in average annual revenue,33.5% occupancy, $308 ADR, and $110 in RevPAR, and guests book about 85 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Cortona?
Understanding the monthly revenue variations for Airbnb listings in Cortona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cortona is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cortona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,865+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,597 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,686 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $801, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cortona
What Is the Monthly Airbnb Occupancy Rate in Cortona?
Maximize your bookings by understanding the Cortona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cortona:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cortona
What Is the Average Airbnb Nightly Rate in Cortona?
Effective short term rental pricing strategy in Cortona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cortona typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $653+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $382 or more.
- Typical properties (Median) charge around $198 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Cortona
What Is the RevPAR for Airbnb in Cortona?
RevPAR in Cortona is currently $110. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $130 RevPAR.
- Best-in-class (Top 10%) achieve $267 RevPAR.
Average Monthly RevPAR Trend in Cortona
RevPAR Insights for Cortona
- The average RevPAR in Cortona is $110. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($267) and bottom 25% ($38) is $229, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Cortona benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $130+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Cortona Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Cortona?
Cortona's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $5,014 per month
- Occupancy rates average 47.0%
- Daily rates average $321
Shoulder Season
- Revenue averages $2,636 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $304
Low Season (January, February, March)
- Revenue drops to average $1,300 per month
- Occupancy decreases to average 17.1%
- Daily rates adjust to average $307
Seasonality Insights for Cortona
- Airbnb seasonality in Cortona is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Cortona's highest earning potential, with monthly revenues climbing to $5,530, occupancy reaching 51.2%, and ADRs peaking at $325.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,140, occupancy could drop to 14.5%, and ADRs may adjust to $287.
- Lower occupancy paired with meaningful seasonality means hosts in Cortona need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Cortona, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Cortona, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Cortona?
Yes, Cortona, Tuscany, Italy enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Cortona to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Cortona?
Location within Cortona matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cortona Historic Center | The charming medieval town center of Cortona, filled with narrow streets, historical buildings, and breathtaking views of the Tuscan countryside. A prime location for tourists wanting to experience authentic Italian culture and history. | Piazza della Repubblica, Diocesan Museum, Cortona's Etruscan Academy, Santa Maria Nuova, Cortona's Fortress |
| Bramasole | Famous from the book 'Under the Tuscan Sun', Bramasole offers proximity to both the town and stunning countryside views. Ideal for guests seeking tranquility while being close to Cortona's amenities. | Bramasole house, Tuscan countryside, Local vineyards, Walking trails, Nearby olive groves |
| Cortona's Wine Country | Famed for its vineyards and wine production, this area attracts wine enthusiasts. The picturesque landscape and local wineries make it a great investment for Airbnb hosts targeting wine tourists. | Local wineries, Wine tasting tours, Vineyard walks, Grape harvest festivals, Stunning rural views |
| Lake Trasimeno | Just a short drive from Cortona, this picturesque lake is perfect for water activities and relaxation. It’s a great area for families and tourists looking for outdoor adventures. | Lake Trasimeno beach, Isola Maggiore, Fishing and sailing, Tramonti di Cortona, Rural bike trails |
| Tuscany Countryside | Surrounding Cortona, the rolling hills of the Tuscan countryside are sought after for a peaceful retreat. Ideal for those wanting relaxation and scenic views, making it a popular choice for Airbnb stays. | Scenic vineyards, Charming farmhouse rentals, Local markets, Ciclovia dei Colli, Olive groves |
| Cortona Art and Culture District | For art lovers, this area offers numerous galleries, exhibits, and cultural events. A great hub for those interested in pursuing art and culture during their stay in Tuscany. | Museo dell'Accademia Etrusca, Cultural festivals, Art galleries, Workshops, Historic architecture |
| Cortona Culinary Experience | Known for its culinary delights, Cortona's culinary scene attracts foodies and those wanting to learn about Tuscan cuisine. It’s perfect for Airbnb hosts offering culinary experiences. | Cooking classes, Local markets, Fine dining restaurants, Olive oil tastings, Traditional trattorias |
| Cortona Festivals and Events | Cortona hosts several festivals and events throughout the year, attracting tourists. Offering Airbnb options during these events can be very lucrative for hosts. | Tuscan Sun Festival, Porcini Mushroom Festival, Cortona Antiquaria, Local traditional celebrations, Art fairs |
Because Cortona has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Cortona?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cortona
- The Cortona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 599 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cortona, House properties are the most common (51.6%), reflecting the local real estate landscape.
- Houses represent a significant 51.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.7%) offer potential for unique stay experiences.
Cortona Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cortona
- The dominant room capacity in Cortona is 2 bedrooms listings, making up 29.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 53.6% of the active Airbnb listings in Cortona, indicating a high concentration in these sizes.
- A significant 44.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cortona.
Cortona Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cortona
- The most common guest capacity trend in Cortona vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Cortona STR market, accounting for 55.1% of listings.
- 49.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cortona.
- On average, properties in Cortona are equipped to host 5.3 guests.
How Do Listings in Cortona Compare on Quality?
Listing quality in Cortona can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Cortona
- At 34.9 photos per listing on average, Cortona hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Cortona averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Cortona?
Amenity Prevalence
Amenity Insights for Cortona
- Essential amenities in Cortona that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cortona: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cortona to stay competitive.
Which Airbnb Amenities Boost Revenue in Cortona?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Cortona, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
PianoHigh opportunity | 2.0% | $65,604 | $20,695 | 217.0% |
Exercise equipmentHigh opportunity | 2.8% | $49,624 | $20,776 | 138.9% |
Air conditioning | 76.3% | $24,828 | $11,190 | 121.9% |
Dishwasher | 60.9% | $27,455 | $12,454 | 120.4% |
Beach essentialsHigh opportunity | 2.2% | $45,935 | $21,055 | 118.2% |
Crib | 55.8% | $28,297 | $13,147 | 115.2% |
Blender | 12.2% | $40,511 | $18,969 | 113.6% |
Sun loungers | 22.4% | $36,420 | $17,323 | 110.2% |
Cleaning before checkoutHigh opportunity | 9.7% | $40,573 | $19,560 | 107.4% |
EV chargerHigh opportunity | 5.7% | $41,130 | $20,419 | 101.4% |
Revenue Impact Insights for Cortona
- Piano tops the revenue impact list with a 217.0% uplift — listings with this amenity earn $65,604 vs. $20,695 without it.
- High-opportunity amenities — Piano, Exercise equipment, Beach essentials — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Piano — it has the best combination of high revenue impact and low market saturation in Cortona.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Cortona STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cortona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCortona Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Cortona
- The typical guest profile for Airbnb in Cortona consists of predominantly international visitors (88%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 11.6% of guests.
- Key international markets include United States (28.3%) and Italy (11.6%).
- Top languages spoken are English (43.7%) followed by Italian (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Cortona?
Listings in Cortona average 4.81 out of 5 overall, with about 27.9 reviews per active listing and 31.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Cortona
- With an overall rating of 4.81, Cortona listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.84), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 31.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Cortona Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cortona
- The most common availability pattern in Cortona falls within the 271-366 days range, representing 67.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cortona (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Cortona?
Average Booking Lead Time by Month
Booking Lead Time Insights for Cortona
- The overall average booking lead time for vacation rentals in Cortona is 85 days.
- Guests book furthest in advance for stays during September (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (97 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Cortona.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Cortona averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Cortona?
Guests in Cortona stay about 6.1 nights on average, generating roughly 7,247 reservations and 12.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Cortona
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Cortona
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8 nights) and shorten in Dec (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Cortona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
76 listings
12.7% of total
2 Nights
75 listings
12.5% of total
3 Nights
67 listings
11.2% of total
4-6 Nights
87 listings
14.5% of total
7-29 Nights
39 listings
6.5% of total
30+ Nights
255 listings
42.6% of total
Key Insights
- The most prevalent minimum stay requirement in Cortona is 30+ Nights, adopted by 42.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.6%) caters to monthly stays (30+ nights) in Cortona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.6% of Cortona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 42.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cortona.
Cortona Airbnb Cancellation Policy Trends Analysis (2026)
Limited
8 listings
1.3% of total
Super Strict 30 Days
42 listings
7% of total
Super Strict 60 Days
50 listings
8.3% of total
Flexible
88 listings
14.7% of total
Moderate
207 listings
34.6% of total
Firm
200 listings
33.4% of total
Strict
4 listings
0.7% of total
Cancellation Policy Insights for Cortona
- The prevailing Airbnb cancellation policy trend in Cortona is Moderate, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (49.3%) and stricter (34.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (0.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.6% market standard in Cortona.
- Using a Strict policy might deter some guests, as only 0.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cortona.
How Much Are Airbnb Cleaning Fees in Cortona?
Cleaning fees in Cortona are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Cortona
- About 65.9% of Cortona listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($309) and median ($83) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Cortona median of $83. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Cortona Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cortonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nello's, Villa with private SPA and pool
Entire Place • 10 bedrooms
Agro Centorio | Villa with private pool
Entire Place • 7 bedrooms
The Estate 1760 - Holiday in Cortona
Entire Place • 10 bedrooms
Villa Santanna By MMega
Entire Place • 9 bedrooms
Stunning Tuscan Villa & Panoramic Infinity Pool
Entire Place • 5 bedrooms
Country house in Cortona with swimming pool
Entire Place • 10 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Cortona?
Learn from the best! This table showcases top-performing Airbnb hosts in Cortona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vittorio | 37 | $1,477,372 | 497 | 4.62/5.0 |
| Angela | 36 | $675,746 | 297 | 4.83/5.0 |
| Denyse | 22 | $593,640 | 505 | 4.84/5.0 |
| Agriturismo Via Della Stella | 8 | $395,311 | 464 | 4.88/5.0 |
| InTuscany | 8 | $328,891 | 239 | 4.87/5.0 |
| Cristiana | 4 | $297,436 | 82 | 4.83/5.0 |
| Emma | 9 | $286,600 | 27 | 4.67/5.0 |
| Chiara | 4 | $274,746 | 59 | 4.85/5.0 |
| Gigi | 3 | $272,515 | 131 | 4.93/5.0 |
| Posarelli Villas | 16 | $257,182 | 149 | 4.45/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cortona.
Who Are the Airbnb Hosts in Cortona?
Cortona has a relatively balanced host base.
Host Profile Insights for Cortona
- A 44.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 22.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 57.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Cortona averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Cortona
These are the highest-grossing professional property management operations in Cortona, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Angela | 36 | $675,746 | $267 | 32.1% | 4.83/5 |
| Denyse | 22 | $593,640 | $223 | 39.5% | 4.84/5 |
| Emma | 9 | $286,600 | $974 | 22.3% | 4.67/5 |
| Posarelli Villas | 16 | $257,182 | $290 | 24.8% | 4.45/5 |
| Novasol | 2 | $177,774 | $733 | 49.9% | 4.63/5 |
| Novasol | 14 | $124,799 | $250 | 32.6% | 4.64/5 |
| Novasol | 1 | $95,636 | $797 | 35.3% | 4.85/5 |
| Pamela - Interhome | 6 | $80,342 | $200 | 29.9% | 4.72/5 |
| Caroline | 5 | $69,854 | $491 | 19.3% | 4.94/5 |
| Novasol | 1 | $63,091 | $593 | 54.9% | 5.00/5 |
Management Company Insights for Cortona
- The leading management company, Angela, operates 36 listings with $675,746 in gross revenue — a useful benchmark for what scale looks like in Cortona.
- Top managers average 11 properties each, suggesting professional management in Cortona still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Cortona's Airbnb Market Compare to Nearby Cities?
How does the Cortona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tignano, Cortona has 14 percentage points lower occupancy and about $85 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 12 | $4,525 | $575.26 | 29% |
| Tignano | 12 | $3,910 | $392.97 | 47% |
| Castelfranco di Sotto | 46 | $3,602 | $389.09 | 37% |
| Marciano della Chiana | 17 | $3,507 | $536.85 | 33% |
| Buonconvento | 58 | $3,307 | $462.78 | 43% |
| Palombara Sabina | 12 | $3,182 | $334.64 | 39% |
| Guardea | 12 | $2,884 | $450.75 | 32% |
| Monte San Savino | 84 | $2,818 | $395.05 | 38% |
| Collevecchio | 13 | $2,786 | $354.27 | 41% |
| Radda in Chianti | 91 | $2,747 | $365.90 | 37% |
Frequently Asked Questions About Airbnb in Cortona
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Cortona.
How much do Airbnb hosts make in Cortona?
Cortona hosts earn about $21,595 per year on average, with an average nightly rate of $308 and RevPAR of $110. Those figures describe the typical revenue environment for active listings in Cortona, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Cortona market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Cortona?
The average Airbnb occupancy rate in Cortona is 33.5%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Cortona?
Listings in Cortona average $308 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Cortona?
Cortona currently has about 599 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Cortona?
AirROI currently classifies the short-term rental regulation level in Cortona as High. The dataset also shows about 97.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Cortona?
RevPAR in Cortona is about $110. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Cortona?
Occupancy of 33.5% means Cortona is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $21,595, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Cortona?
The average booking lead time in Cortona is about 85 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Cortona?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Cortona include Cortona Historic Center, Bramasole, Cortona's Wine Country. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Cortona?
entire_home listings make up 98.0% of the active supply in Cortona. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Cortona compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $54,295 in average annual revenue with 29.5% occupancy, compared to Cortona's $21,595 and 33.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Cortona?
The average Airbnb stay length in Cortona is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Cortona?
Airbnb listings in Cortona average 4.81 out of 5 overall. About 31.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Cortona?
Piano and Exercise equipment are among the strongest revenue-linked amenities in Cortona. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Cortona?
Yes. About 65.9% of active Airbnb listings in Cortona charge a cleaning fee, and the average fee is $309. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Cortona?
A 44.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.