What Are the Best Places to Invest in Airbnb in Italy?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-04-08

The short-term rental market in Italy spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Italy across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Rome, Lazio leads by market size with 26,032 active listings and $2,830/month revenue. Across all ranked markets, average occupancy is 40.5% with $1,607/month in average revenue and $206/night ADR.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Italy by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Italy attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Rome, Lazio leads with 26,032 active short-term rental listings and $2,830/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Rome, Lazio	26,032	$2,830	$223	48.9%	High
2	Milan, Lombardy	15,958	$2,031	$206	43.5%	High
3	Florence, Tuscany	10,318	$2,734	$232	48.5%	High
4	Venice, Veneto	6,772	$3,020	$252	46.3%	High
5	Naples, Campania	6,571	$1,358	$143	40.3%	High
6	Palermo, Sicily	4,690	$1,187	$128	42.0%	High
7	Turin, Piedmont	3,911	$1,231	$132	42.0%	High
8	Bologna, Emilia-Romagna	3,380	$2,142	$179	46.9%	High
9	Verona, Veneto	2,586	$1,977	$195	41.8%	High
10	Catania, Sicily	2,553	$984	$107	40.1%	High
11	Genoa, Liguria	2,428	$1,256	$138	41.5%	High
12	Bari, Apulia	2,370	$1,349	$133	43.7%	High
13	Syracuse, Sicily	2,336	$1,394	$168	38.9%	High
14	Olbia, Sardinia	1,919	$1,501	$235	41.9%	High
15	Cagliari, Sardinia	1,707	$1,213	$142	42.1%	High
16	Alghero, Sardinia	1,645	$1,383	$198	42.8%	High
17	Lucca, Tuscany	1,604	$1,780	$218	38.9%	High
18	La Spezia, Liguria	1,568	$1,294	$156	41.5%	High
19	Sorrento, Campania	1,556	$3,815	$351	48.4%	High
20	Como, Lombardy	1,533	$2,317	$233	42.6%	High
21	Ostuni, Apulia	1,513	$1,861	$271	37.7%	High
22	Monopoli, Apulia	1,184	$1,756	$205	43.1%	High
23	Lecce, Apulia	1,176	$1,057	$144	37.8%	High
24	Pisa, Tuscany	1,158	$1,340	$143	42.9%	High
25	Bergamo, Lombardy	1,156	$1,458	$147	43.0%	High
26	Sanremo, Liguria	1,080	$1,224	$179	33.3%	High
27	Siena, Tuscany	1,045	$1,790	$192	40.4%	High
28	Castellammare del Golfo, Sicily	1,018	$1,413	$196	40.1%	High
29	Cefalù, Sicily	989	$1,721	$200	46.1%	High
30	Taormina, Sicily	972	$2,718	$254	48.2%	High
31	Rimini, Emilia-Romagna	965	$991	$152	35.6%	High
32	Salerno, Campania	932	$1,305	$142	41.7%	High
33	Padua, Veneto	892	$1,332	$131	42.7%	High
34	Perugia, Umbria	889	$1,217	$163	37.4%	High
35	Gallipoli, Apulia	878	$811	$162	35.3%	High
36	Triest, Friuli – Venezia Giulia	855	$1,458	$147	43.6%	High
37	Rapallo, Liguria	854	$1,502	$186	39.7%	High
38	Noto, Sicily	847	$1,501	$225	35.7%	High
39	San Vito Lo Capo, Sicily	833	$1,236	$173	41.5%	High
40	Santu Diadòru/San Teodoro, Sardinia	799	$1,894	$302	44.0%	High
41	Viareggio, Tuscany	780	$1,194	$170	36.9%	High
42	Massa Lubrense, Campania	774	$3,275	$419	42.5%	High
43	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	762	$1,397	$203	42.2%	High
44	Crabonaxa/Villasimius, Sardinia	761	$1,437	$244	40.6%	High
45	Desenzano del Garda, Lombardy	747	$1,611	$203	40.5%	High
46	Lipari, Sicily	739	$931	$170	36.9%	High
47	Trapani, Sicily	735	$813	$119	38.0%	High
48	Porto Cesareo, Apulia	720	$717	$157	37.1%	High
49	Polignano a Mare, Apulia	697	$1,917	$204	43.4%	High
50	Finale Ligure, Liguria	693	$1,447	$168	38.7%	High
51	Camaiore, Tuscany	679	$1,789	$277	39.5%	High
52	Positano, Campania	676	$6,534	$650	51.9%	High
53	Ragusa, Sicily	672	$1,154	$179	33.5%	High
54	Riomaggiore, Liguria	660	$2,380	$210	49.9%	High
55	Parma, Emilia-Romagna	621	$1,020	$116	38.6%	High
56	Livorno, Tuscany	620	$1,051	$132	39.8%	High
57	Cortona, Tuscany	605	$1,859	$318	34.2%	High
58	Riva del Garda, Trentino – Alto Adige/Südtirol	597	$1,778	$203	40.4%	High
59	Sirmione, Lombardy	575	$1,914	$221	45.1%	High
60	Nardò, Apulia	574	$901	$158	37.0%	High
61	Marsala, Sicily	574	$683	$145	31.6%	High
62	Budune/Budoni, Sardinia	571	$1,272	$232	41.9%	High
63	Lungòni/Santa Teresa Gallura, Sardinia	562	$1,089	$179	41.2%	High
64	Jesolo, Veneto	562	$1,241	$196	37.6%	High
65	Martina Franca, Apulia	561	$1,707	$238	39.0%	High
66	Castiglione della Pescaia, Tuscany	560	$1,064	$195	37.7%	High
67	Capoliveri, Tuscany	556	$1,192	$205	40.2%	High
68	Fiumicino, Lazio	546	$1,244	$144	37.8%	High
69	Pula, Sardinia	539	$1,461	$235	41.5%	High
70	Lu Palau/Palau, Sardinia	535	$1,698	$240	45.0%	High
71	Assisi, Umbria	535	$1,207	$148	34.2%	High
72	Forio, Campania	534	$1,224	$181	38.4%	High
73	Modena, Emilia-Romagna	528	$1,445	$137	40.6%	High
74	Orosei, Sardinia	525	$1,248	$193	44.4%	High
75	Valtournenche, Aosta Valley	524	$2,069	$285	37.2%	High
76	Matera, Basilicata	522	$1,272	$137	37.2%	High
77	Ravenna, Emilia-Romagna	522	$1,175	$160	38.7%	High
78	Agrigento, Sicily	519	$787	$122	32.2%	High
79	Levanto, Liguria	516	$1,448	$188	43.3%	High
80	Avola, Sicily	516	$1,178	$182	37.5%	High
81	Greve in Chianti, Tuscany	514	$2,288	$306	40.2%	High
82	Giardini-Naxos, Sicily	506	$1,351	$161	41.9%	High
83	Montepulciano, Tuscany	504	$2,101	$258	38.2%	High
84	Imperia, Liguria	497	$1,115	$167	35.9%	High
85	San Gimignano, Tuscany	490	$1,826	$236	38.8%	High
86	Amalfi, Campania	487	$3,160	$331	45.2%	High
87	La Maddalena, Sardinia	481	$1,188	$191	41.6%	High
88	San Michele al Tagliamento, Veneto	472	$742	$401	32.6%	High
89	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	467	$1,192	$221	38.8%	High
90	Capannori, Tuscany	467	$2,263	$342	37.5%	High
91	Otranto, Apulia	464	$960	$182	37.8%	High
92	Lerici, Liguria	463	$1,502	$206	40.0%	High
93	Vieste, Apulia	462	$711	$148	37.4%	High
94	Arezzo, Tuscany	454	$1,425	$223	32.9%	High
95	Vernazza, Liguria	451	$2,359	$216	48.8%	High
96	Murera/Muravera, Sardinia	450	$1,393	$207	43.4%	High
97	Bellagio, Lombardy	449	$3,403	$337	49.1%	High
98	Livigno, Lombardy	446	$1,604	$344	32.0%	High
99	Peschiera del Garda, Veneto	445	$1,647	$200	41.0%	High
100	Durgali/Dorgali, Sardinia	443	$1,235	$186	43.0%	High

Most Profitable Airbnb Markets in Italy by Revenue

The most profitable Airbnb cities in Italy are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Positano, Campania leads with $6,534/month at $650 ADR and 51.9% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Positano, Campania	$6,534	676	$650	51.9%	High
2	Sorrento, Campania	$3,815	1,556	$351	48.4%	High
3	Bellagio, Lombardy	$3,403	449	$337	49.1%	High
4	Massa Lubrense, Campania	$3,275	774	$419	42.5%	High
5	Amalfi, Campania	$3,160	487	$331	45.2%	High
6	Venice, Veneto	$3,020	6,772	$252	46.3%	High
7	Rome, Lazio	$2,830	26,032	$223	48.9%	High
8	Florence, Tuscany	$2,734	10,318	$232	48.5%	High
9	Taormina, Sicily	$2,718	972	$254	48.2%	High
10	Riomaggiore, Liguria	$2,380	660	$210	49.9%	High
11	Vernazza, Liguria	$2,359	451	$216	48.8%	High
12	Como, Lombardy	$2,317	1,533	$233	42.6%	High
13	Greve in Chianti, Tuscany	$2,288	514	$306	40.2%	High
14	Capannori, Tuscany	$2,263	467	$342	37.5%	High
15	Bologna, Emilia-Romagna	$2,142	3,380	$179	46.9%	High
16	Montepulciano, Tuscany	$2,101	504	$258	38.2%	High
17	Valtournenche, Aosta Valley	$2,069	524	$285	37.2%	High
18	Milan, Lombardy	$2,031	15,958	$206	43.5%	High
19	Verona, Veneto	$1,977	2,586	$195	41.8%	High
20	Polignano a Mare, Apulia	$1,917	697	$204	43.4%	High
21	Sirmione, Lombardy	$1,914	575	$221	45.1%	High
22	Santu Diadòru/San Teodoro, Sardinia	$1,894	799	$302	44.0%	High
23	Ostuni, Apulia	$1,861	1,513	$271	37.7%	High
24	Cortona, Tuscany	$1,859	605	$318	34.2%	High
25	San Gimignano, Tuscany	$1,826	490	$236	38.8%	High
26	Siena, Tuscany	$1,790	1,045	$192	40.4%	High
27	Camaiore, Tuscany	$1,789	679	$277	39.5%	High
28	Lucca, Tuscany	$1,780	1,604	$218	38.9%	High
29	Riva del Garda, Trentino – Alto Adige/Südtirol	$1,778	597	$203	40.4%	High
30	Monopoli, Apulia	$1,756	1,184	$205	43.1%	High
31	Cefalù, Sicily	$1,721	989	$200	46.1%	High
32	Martina Franca, Apulia	$1,707	561	$238	39.0%	High
33	Lu Palau/Palau, Sardinia	$1,698	535	$240	45.0%	High
34	Peschiera del Garda, Veneto	$1,647	445	$200	41.0%	High
35	Desenzano del Garda, Lombardy	$1,611	747	$203	40.5%	High
36	Livigno, Lombardy	$1,604	446	$344	32.0%	High
37	Rapallo, Liguria	$1,502	854	$186	39.7%	High
38	Lerici, Liguria	$1,502	463	$206	40.0%	High
39	Noto, Sicily	$1,501	847	$225	35.7%	High
40	Olbia, Sardinia	$1,501	1,919	$235	41.9%	High
41	Pula, Sardinia	$1,461	539	$235	41.5%	High
42	Triest, Friuli – Venezia Giulia	$1,458	855	$147	43.6%	High
43	Bergamo, Lombardy	$1,458	1,156	$147	43.0%	High
44	Levanto, Liguria	$1,448	516	$188	43.3%	High
45	Finale Ligure, Liguria	$1,447	693	$168	38.7%	High
46	Modena, Emilia-Romagna	$1,445	528	$137	40.6%	High
47	Crabonaxa/Villasimius, Sardinia	$1,437	761	$244	40.6%	High
48	Arezzo, Tuscany	$1,425	454	$223	32.9%	High
49	Castellammare del Golfo, Sicily	$1,413	1,018	$196	40.1%	High
50	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	$1,397	762	$203	42.2%	High
51	Syracuse, Sicily	$1,394	2,336	$168	38.9%	High
52	Murera/Muravera, Sardinia	$1,393	450	$207	43.4%	High
53	Alghero, Sardinia	$1,383	1,645	$198	42.8%	High
54	Naples, Campania	$1,358	6,571	$143	40.3%	High
55	Giardini-Naxos, Sicily	$1,351	506	$161	41.9%	High
56	Bari, Apulia	$1,349	2,370	$133	43.7%	High
57	Pisa, Tuscany	$1,340	1,158	$143	42.9%	High
58	Padua, Veneto	$1,332	892	$131	42.7%	High
59	Salerno, Campania	$1,305	932	$142	41.7%	High
60	La Spezia, Liguria	$1,294	1,568	$156	41.5%	High
61	Budune/Budoni, Sardinia	$1,272	571	$232	41.9%	High
62	Matera, Basilicata	$1,272	522	$137	37.2%	High
63	Genoa, Liguria	$1,256	2,428	$138	41.5%	High
64	Orosei, Sardinia	$1,248	525	$193	44.4%	High
65	Fiumicino, Lazio	$1,244	546	$144	37.8%	High
66	Jesolo, Veneto	$1,241	562	$196	37.6%	High
67	San Vito Lo Capo, Sicily	$1,236	833	$173	41.5%	High
68	Durgali/Dorgali, Sardinia	$1,235	443	$186	43.0%	High
69	Turin, Piedmont	$1,231	3,911	$132	42.0%	High
70	Forio, Campania	$1,224	534	$181	38.4%	High
71	Sanremo, Liguria	$1,224	1,080	$179	33.3%	High
72	Perugia, Umbria	$1,217	889	$163	37.4%	High
73	Cagliari, Sardinia	$1,213	1,707	$142	42.1%	High
74	Assisi, Umbria	$1,207	535	$148	34.2%	High
75	Viareggio, Tuscany	$1,194	780	$170	36.9%	High
76	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	$1,192	467	$221	38.8%	High
77	Capoliveri, Tuscany	$1,192	556	$205	40.2%	High
78	La Maddalena, Sardinia	$1,188	481	$191	41.6%	High
79	Palermo, Sicily	$1,187	4,690	$128	42.0%	High
80	Avola, Sicily	$1,178	516	$182	37.5%	High
81	Ravenna, Emilia-Romagna	$1,175	522	$160	38.7%	High
82	Ragusa, Sicily	$1,154	672	$179	33.5%	High
83	Imperia, Liguria	$1,115	497	$167	35.9%	High
84	Lungòni/Santa Teresa Gallura, Sardinia	$1,089	562	$179	41.2%	High
85	Castiglione della Pescaia, Tuscany	$1,064	560	$195	37.7%	High
86	Lecce, Apulia	$1,057	1,176	$144	37.8%	High
87	Livorno, Tuscany	$1,051	620	$132	39.8%	High
88	Parma, Emilia-Romagna	$1,020	621	$116	38.6%	High
89	Rimini, Emilia-Romagna	$991	965	$152	35.6%	High
90	Catania, Sicily	$984	2,553	$107	40.1%	High
91	Otranto, Apulia	$960	464	$182	37.8%	High
92	Lipari, Sicily	$931	739	$170	36.9%	High
93	Nardò, Apulia	$901	574	$158	37.0%	High
94	Trapani, Sicily	$813	735	$119	38.0%	High
95	Gallipoli, Apulia	$811	878	$162	35.3%	High
96	Agrigento, Sicily	$787	519	$122	32.2%	High
97	San Michele al Tagliamento, Veneto	$742	472	$401	32.6%	High
98	Porto Cesareo, Apulia	$717	720	$157	37.1%	High
99	Vieste, Apulia	$711	462	$148	37.4%	High
100	Marsala, Sicily	$683	574	$145	31.6%	High

Most Expensive Airbnb Markets in Italy by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Positano, Campania commands the highest Airbnb nightly rate in Italy at $650/night, generating $6,534/month at 51.9% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Positano, Campania	$650	676	$6,534	51.9%	High
2	Massa Lubrense, Campania	$419	774	$3,275	42.5%	High
3	San Michele al Tagliamento, Veneto	$401	472	$742	32.6%	High
4	Sorrento, Campania	$351	1,556	$3,815	48.4%	High
5	Livigno, Lombardy	$344	446	$1,604	32.0%	High
6	Capannori, Tuscany	$342	467	$2,263	37.5%	High
7	Bellagio, Lombardy	$337	449	$3,403	49.1%	High
8	Amalfi, Campania	$331	487	$3,160	45.2%	High
9	Cortona, Tuscany	$318	605	$1,859	34.2%	High
10	Greve in Chianti, Tuscany	$306	514	$2,288	40.2%	High
11	Santu Diadòru/San Teodoro, Sardinia	$302	799	$1,894	44.0%	High
12	Valtournenche, Aosta Valley	$285	524	$2,069	37.2%	High
13	Camaiore, Tuscany	$277	679	$1,789	39.5%	High
14	Ostuni, Apulia	$271	1,513	$1,861	37.7%	High
15	Montepulciano, Tuscany	$258	504	$2,101	38.2%	High
16	Taormina, Sicily	$254	972	$2,718	48.2%	High
17	Venice, Veneto	$252	6,772	$3,020	46.3%	High
18	Crabonaxa/Villasimius, Sardinia	$244	761	$1,437	40.6%	High
19	Lu Palau/Palau, Sardinia	$240	535	$1,698	45.0%	High
20	Martina Franca, Apulia	$238	561	$1,707	39.0%	High
21	San Gimignano, Tuscany	$236	490	$1,826	38.8%	High
22	Olbia, Sardinia	$235	1,919	$1,501	41.9%	High
23	Pula, Sardinia	$235	539	$1,461	41.5%	High
24	Como, Lombardy	$233	1,533	$2,317	42.6%	High
25	Budune/Budoni, Sardinia	$232	571	$1,272	41.9%	High
26	Florence, Tuscany	$232	10,318	$2,734	48.5%	High
27	Noto, Sicily	$225	847	$1,501	35.7%	High
28	Arezzo, Tuscany	$223	454	$1,425	32.9%	High
29	Rome, Lazio	$223	26,032	$2,830	48.9%	High
30	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	$221	467	$1,192	38.8%	High
31	Sirmione, Lombardy	$221	575	$1,914	45.1%	High
32	Lucca, Tuscany	$218	1,604	$1,780	38.9%	High
33	Vernazza, Liguria	$216	451	$2,359	48.8%	High
34	Riomaggiore, Liguria	$210	660	$2,380	49.9%	High
35	Murera/Muravera, Sardinia	$207	450	$1,393	43.4%	High
36	Lerici, Liguria	$206	463	$1,502	40.0%	High
37	Milan, Lombardy	$206	15,958	$2,031	43.5%	High
38	Capoliveri, Tuscany	$205	556	$1,192	40.2%	High
39	Monopoli, Apulia	$205	1,184	$1,756	43.1%	High
40	Polignano a Mare, Apulia	$204	697	$1,917	43.4%	High
41	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	$203	762	$1,397	42.2%	High
42	Desenzano del Garda, Lombardy	$203	747	$1,611	40.5%	High
43	Riva del Garda, Trentino – Alto Adige/Südtirol	$203	597	$1,778	40.4%	High
44	Cefalù, Sicily	$200	989	$1,721	46.1%	High
45	Peschiera del Garda, Veneto	$200	445	$1,647	41.0%	High
46	Alghero, Sardinia	$198	1,645	$1,383	42.8%	High
47	Castellammare del Golfo, Sicily	$196	1,018	$1,413	40.1%	High
48	Jesolo, Veneto	$196	562	$1,241	37.6%	High
49	Castiglione della Pescaia, Tuscany	$195	560	$1,064	37.7%	High
50	Verona, Veneto	$195	2,586	$1,977	41.8%	High
51	Orosei, Sardinia	$193	525	$1,248	44.4%	High
52	Siena, Tuscany	$192	1,045	$1,790	40.4%	High
53	La Maddalena, Sardinia	$191	481	$1,188	41.6%	High
54	Levanto, Liguria	$188	516	$1,448	43.3%	High
55	Durgali/Dorgali, Sardinia	$186	443	$1,235	43.0%	High
56	Rapallo, Liguria	$186	854	$1,502	39.7%	High
57	Avola, Sicily	$182	516	$1,178	37.5%	High
58	Otranto, Apulia	$182	464	$960	37.8%	High
59	Forio, Campania	$181	534	$1,224	38.4%	High
60	Ragusa, Sicily	$179	672	$1,154	33.5%	High
61	Bologna, Emilia-Romagna	$179	3,380	$2,142	46.9%	High
62	Sanremo, Liguria	$179	1,080	$1,224	33.3%	High
63	Lungòni/Santa Teresa Gallura, Sardinia	$179	562	$1,089	41.2%	High
64	San Vito Lo Capo, Sicily	$173	833	$1,236	41.5%	High
65	Viareggio, Tuscany	$170	780	$1,194	36.9%	High
66	Lipari, Sicily	$170	739	$931	36.9%	High
67	Syracuse, Sicily	$168	2,336	$1,394	38.9%	High
68	Finale Ligure, Liguria	$168	693	$1,447	38.7%	High
69	Imperia, Liguria	$167	497	$1,115	35.9%	High
70	Perugia, Umbria	$163	889	$1,217	37.4%	High
71	Gallipoli, Apulia	$162	878	$811	35.3%	High
72	Giardini-Naxos, Sicily	$161	506	$1,351	41.9%	High
73	Ravenna, Emilia-Romagna	$160	522	$1,175	38.7%	High
74	Nardò, Apulia	$158	574	$901	37.0%	High
75	Porto Cesareo, Apulia	$157	720	$717	37.1%	High
76	La Spezia, Liguria	$156	1,568	$1,294	41.5%	High
77	Rimini, Emilia-Romagna	$152	965	$991	35.6%	High
78	Assisi, Umbria	$148	535	$1,207	34.2%	High
79	Vieste, Apulia	$148	462	$711	37.4%	High
80	Triest, Friuli – Venezia Giulia	$147	855	$1,458	43.6%	High
81	Bergamo, Lombardy	$147	1,156	$1,458	43.0%	High
82	Marsala, Sicily	$145	574	$683	31.6%	High
83	Fiumicino, Lazio	$144	546	$1,244	37.8%	High
84	Lecce, Apulia	$144	1,176	$1,057	37.8%	High
85	Pisa, Tuscany	$143	1,158	$1,340	42.9%	High
86	Naples, Campania	$143	6,571	$1,358	40.3%	High
87	Cagliari, Sardinia	$142	1,707	$1,213	42.1%	High
88	Salerno, Campania	$142	932	$1,305	41.7%	High
89	Genoa, Liguria	$138	2,428	$1,256	41.5%	High
90	Matera, Basilicata	$137	522	$1,272	37.2%	High
91	Modena, Emilia-Romagna	$137	528	$1,445	40.6%	High
92	Bari, Apulia	$133	2,370	$1,349	43.7%	High
93	Turin, Piedmont	$132	3,911	$1,231	42.0%	High
94	Livorno, Tuscany	$132	620	$1,051	39.8%	High
95	Padua, Veneto	$131	892	$1,332	42.7%	High
96	Palermo, Sicily	$128	4,690	$1,187	42.0%	High
97	Agrigento, Sicily	$122	519	$787	32.2%	High
98	Trapani, Sicily	$119	735	$813	38.0%	High
99	Parma, Emilia-Romagna	$116	621	$1,020	38.6%	High
100	Catania, Sicily	$107	2,553	$984	40.1%	High

Highest Occupancy Airbnb Markets in Italy

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Positano, Campania leads Italy with 51.9% occupancy, $6,534/month revenue, and 676 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Positano, Campania	51.9%	676	$6,534	$650	High
2	Riomaggiore, Liguria	49.9%	660	$2,380	$210	High
3	Bellagio, Lombardy	49.1%	449	$3,403	$337	High
4	Rome, Lazio	48.9%	26,032	$2,830	$223	High
5	Vernazza, Liguria	48.8%	451	$2,359	$216	High
6	Florence, Tuscany	48.5%	10,318	$2,734	$232	High
7	Sorrento, Campania	48.4%	1,556	$3,815	$351	High
8	Taormina, Sicily	48.2%	972	$2,718	$254	High
9	Bologna, Emilia-Romagna	46.9%	3,380	$2,142	$179	High
10	Venice, Veneto	46.3%	6,772	$3,020	$252	High
11	Cefalù, Sicily	46.1%	989	$1,721	$200	High
12	Amalfi, Campania	45.2%	487	$3,160	$331	High
13	Sirmione, Lombardy	45.1%	575	$1,914	$221	High
14	Lu Palau/Palau, Sardinia	45.0%	535	$1,698	$240	High
15	Orosei, Sardinia	44.4%	525	$1,248	$193	High
16	Santu Diadòru/San Teodoro, Sardinia	44.0%	799	$1,894	$302	High
17	Bari, Apulia	43.7%	2,370	$1,349	$133	High
18	Triest, Friuli – Venezia Giulia	43.6%	855	$1,458	$147	High
19	Milan, Lombardy	43.5%	15,958	$2,031	$206	High
20	Polignano a Mare, Apulia	43.4%	697	$1,917	$204	High
21	Murera/Muravera, Sardinia	43.4%	450	$1,393	$207	High
22	Levanto, Liguria	43.3%	516	$1,448	$188	High
23	Monopoli, Apulia	43.1%	1,184	$1,756	$205	High
24	Bergamo, Lombardy	43.0%	1,156	$1,458	$147	High
25	Durgali/Dorgali, Sardinia	43.0%	443	$1,235	$186	High
26	Pisa, Tuscany	42.9%	1,158	$1,340	$143	High
27	Alghero, Sardinia	42.8%	1,645	$1,383	$198	High
28	Padua, Veneto	42.7%	892	$1,332	$131	High
29	Como, Lombardy	42.6%	1,533	$2,317	$233	High
30	Massa Lubrense, Campania	42.5%	774	$3,275	$419	High
31	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	42.2%	762	$1,397	$203	High
32	Cagliari, Sardinia	42.1%	1,707	$1,213	$142	High
33	Turin, Piedmont	42.0%	3,911	$1,231	$132	High
34	Palermo, Sicily	42.0%	4,690	$1,187	$128	High
35	Olbia, Sardinia	41.9%	1,919	$1,501	$235	High
36	Giardini-Naxos, Sicily	41.9%	506	$1,351	$161	High
37	Budune/Budoni, Sardinia	41.9%	571	$1,272	$232	High
38	Verona, Veneto	41.8%	2,586	$1,977	$195	High
39	Salerno, Campania	41.7%	932	$1,305	$142	High
40	La Maddalena, Sardinia	41.6%	481	$1,188	$191	High
41	La Spezia, Liguria	41.5%	1,568	$1,294	$156	High
42	Pula, Sardinia	41.5%	539	$1,461	$235	High
43	San Vito Lo Capo, Sicily	41.5%	833	$1,236	$173	High
44	Genoa, Liguria	41.5%	2,428	$1,256	$138	High
45	Lungòni/Santa Teresa Gallura, Sardinia	41.2%	562	$1,089	$179	High
46	Peschiera del Garda, Veneto	41.0%	445	$1,647	$200	High
47	Crabonaxa/Villasimius, Sardinia	40.6%	761	$1,437	$244	High
48	Modena, Emilia-Romagna	40.6%	528	$1,445	$137	High
49	Desenzano del Garda, Lombardy	40.5%	747	$1,611	$203	High
50	Riva del Garda, Trentino – Alto Adige/Südtirol	40.4%	597	$1,778	$203	High
51	Siena, Tuscany	40.4%	1,045	$1,790	$192	High
52	Naples, Campania	40.3%	6,571	$1,358	$143	High
53	Greve in Chianti, Tuscany	40.2%	514	$2,288	$306	High
54	Capoliveri, Tuscany	40.2%	556	$1,192	$205	High
55	Castellammare del Golfo, Sicily	40.1%	1,018	$1,413	$196	High
56	Catania, Sicily	40.1%	2,553	$984	$107	High
57	Lerici, Liguria	40.0%	463	$1,502	$206	High
58	Livorno, Tuscany	39.8%	620	$1,051	$132	High
59	Rapallo, Liguria	39.7%	854	$1,502	$186	High
60	Camaiore, Tuscany	39.5%	679	$1,789	$277	High
61	Martina Franca, Apulia	39.0%	561	$1,707	$238	High
62	Syracuse, Sicily	38.9%	2,336	$1,394	$168	High
63	Lucca, Tuscany	38.9%	1,604	$1,780	$218	High
64	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	38.8%	467	$1,192	$221	High
65	San Gimignano, Tuscany	38.8%	490	$1,826	$236	High
66	Ravenna, Emilia-Romagna	38.7%	522	$1,175	$160	High
67	Finale Ligure, Liguria	38.7%	693	$1,447	$168	High
68	Parma, Emilia-Romagna	38.6%	621	$1,020	$116	High
69	Forio, Campania	38.4%	534	$1,224	$181	High
70	Montepulciano, Tuscany	38.2%	504	$2,101	$258	High
71	Trapani, Sicily	38.0%	735	$813	$119	High
72	Fiumicino, Lazio	37.8%	546	$1,244	$144	High
73	Lecce, Apulia	37.8%	1,176	$1,057	$144	High
74	Otranto, Apulia	37.8%	464	$960	$182	High
75	Castiglione della Pescaia, Tuscany	37.7%	560	$1,064	$195	High
76	Ostuni, Apulia	37.7%	1,513	$1,861	$271	High
77	Jesolo, Veneto	37.6%	562	$1,241	$196	High
78	Avola, Sicily	37.5%	516	$1,178	$182	High
79	Capannori, Tuscany	37.5%	467	$2,263	$342	High
80	Vieste, Apulia	37.4%	462	$711	$148	High
81	Perugia, Umbria	37.4%	889	$1,217	$163	High
82	Valtournenche, Aosta Valley	37.2%	524	$2,069	$285	High
83	Matera, Basilicata	37.2%	522	$1,272	$137	High
84	Porto Cesareo, Apulia	37.1%	720	$717	$157	High
85	Nardò, Apulia	37.0%	574	$901	$158	High
86	Viareggio, Tuscany	36.9%	780	$1,194	$170	High
87	Lipari, Sicily	36.9%	739	$931	$170	High
88	Imperia, Liguria	35.9%	497	$1,115	$167	High
89	Noto, Sicily	35.7%	847	$1,501	$225	High
90	Rimini, Emilia-Romagna	35.6%	965	$991	$152	High
91	Gallipoli, Apulia	35.3%	878	$811	$162	High
92	Cortona, Tuscany	34.2%	605	$1,859	$318	High
93	Assisi, Umbria	34.2%	535	$1,207	$148	High
94	Ragusa, Sicily	33.5%	672	$1,154	$179	High
95	Sanremo, Liguria	33.3%	1,080	$1,224	$179	High
96	Arezzo, Tuscany	32.9%	454	$1,425	$223	High
97	San Michele al Tagliamento, Veneto	32.6%	472	$742	$401	High
98	Agrigento, Sicily	32.2%	519	$787	$122	High
99	Livigno, Lombardy	32.0%	446	$1,604	$344	High
100	Marsala, Sicily	31.6%	574	$683	$145	High

How to Choose an Airbnb Investment Market in Italy

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Italy tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Italy

Understanding the regulatory environment is critical for any Airbnb investment in Italy. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 0 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 100 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Italy

This page ranks Airbnb markets in Italy across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Italy.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Italy.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Italy and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Italy, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Italy

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Italy.

What are the best places to invest in Airbnb in Italy?

Rome, Lazio leads this ranking for Italy with 26,032 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Italy?

Positano, Campania posts the highest average monthly revenue in this ranking at $6,534. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Italy?

Positano, Campania has the highest occupancy rate in this comparison at 51.9%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Is short-term rental investing still profitable in Italy in 2026?

The markets ranked here average 40.5% occupancy, and the top performer posts $6,534 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Italy for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Italy?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Italy?

First-time investors in Italy should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Italy?

Across the markets ranked here, the average occupancy rate in Italy is 40.5%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Italy?

Regulation is one of the most overlooked risks in short-term rental investing. In Italy, 0 of 100 ranked markets have low regulation, 0 have medium, and 100 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Italy?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Italy ranking has about 693 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Italy?

Seasonal markets in Italy experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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