What Are the Best Places to Invest in Airbnb in Italy?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-06-02

The short-term rental market in Italy spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Italy across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Rome, Lazio leads by market size with 27,490 active listings and $2,747/month revenue. Across all ranked markets, average occupancy is 39.5% with $1,544/month in average revenue and $207/night ADR.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Italy by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Italy attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Rome, Lazio leads with 27,490 active short-term rental listings and $2,747/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Rome, Lazio	27,490	$2,747	$227	47.8%	High
2	Milan, Lombardy	17,067	$1,979	$214	42.1%	High
3	Florence, Tuscany	10,622	$2,647	$236	47.0%	High
4	Venice, Veneto	7,095	$2,903	$253	44.8%	High
5	Naples, Campania	6,841	$1,307	$149	38.6%	High
6	Palermo, Sicily	5,156	$1,107	$130	40.3%	High
7	Turin, Piedmont	4,158	$1,201	$136	40.8%	High
8	Bologna, Emilia-Romagna	3,562	$2,101	$186	45.3%	High
9	Catania, Sicily	2,814	$921	$110	38.4%	High
10	Verona, Veneto	2,758	$1,894	$201	40.1%	High
11	Genoa, Liguria	2,697	$1,169	$146	38.8%	High
12	Bari, Apulia	2,593	$1,259	$137	41.3%	High
13	Syracuse, Sicily	2,402	$1,362	$171	38.2%	High
14	Olbia, Sardinia	1,933	$1,487	$248	42.2%	High
15	Cagliari, Sardinia	1,762	$1,175	$146	41.2%	High
16	Alghero, Sardinia	1,716	$1,348	$200	41.7%	High
17	Como, Lombardy	1,657	$2,157	$237	40.9%	High
18	Lucca, Tuscany	1,651	$1,705	$223	37.6%	High
19	La Spezia, Liguria	1,641	$1,208	$157	39.6%	High
20	Sorrento, Campania	1,561	$3,771	$360	47.3%	High
21	Ostuni, Apulia	1,550	$1,797	$278	37.1%	High
22	Bergamo, Lombardy	1,255	$1,362	$149	40.9%	High
23	Pisa, Tuscany	1,203	$1,279	$146	41.1%	High
24	Monopoli, Apulia	1,196	$1,737	$212	42.2%	High
25	Lecce, Apulia	1,182	$1,046	$149	37.3%	High
26	Sanremo, Liguria	1,142	$1,179	$183	32.5%	High
27	Siena, Tuscany	1,081	$1,759	$192	39.2%	High
28	Salerno, Campania	1,018	$1,199	$148	39.7%	High
29	Rimini, Emilia-Romagna	1,009	$973	$158	34.6%	High
30	Castellammare del Golfo, Sicily	1,008	$1,406	$200	39.5%	High
31	Cefalù, Sicily	1,008	$1,717	$206	44.8%	High
32	Taormina, Sicily	1,005	$2,624	$262	45.8%	High
33	Padua, Veneto	946	$1,269	$134	40.9%	High
34	Perugia, Umbria	918	$1,181	$168	36.1%	High
35	Rapallo, Liguria	889	$1,424	$189	38.4%	High
36	Gallipoli, Apulia	870	$816	$167	35.3%	High
37	Noto, Sicily	846	$1,468	$235	35.3%	High
38	San Vito Lo Capo, Sicily	825	$1,257	$177	41.0%	High
39	Viareggio, Tuscany	810	$1,163	$177	36.5%	High
40	Triest, Friuli – Venezia Giulia	808	$1,450	$149	42.6%	High
41	Santu Diadòru/San Teodoro, Sardinia	803	$1,913	$313	43.9%	High
42	Massa Lubrense, Campania	782	$3,197	$431	41.4%	High
43	Desenzano del Garda, Lombardy	777	$1,557	$209	39.4%	High
44	Trapani, Sicily	749	$796	$120	37.4%	High
45	Porto Cesareo, Apulia	747	$703	$156	38.0%	High
46	Crabonaxa/Villasimius, Sardinia	743	$1,422	$250	41.1%	High
47	Lipari, Sicily	740	$922	$175	36.7%	High
48	Polignano a Mare, Apulia	732	$1,809	$208	41.7%	High
49	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	732	$1,400	$212	42.5%	High
50	Finale Ligure, Liguria	703	$1,437	$174	38.1%	High
51	Positano, Campania	689	$6,234	$670	49.0%	High
52	Camaiore, Tuscany	679	$1,709	$289	38.4%	High
53	Riomaggiore, Liguria	676	$2,252	$212	46.9%	High
54	Livorno, Tuscany	670	$955	$138	38.6%	High
55	Ragusa, Sicily	661	$1,178	$185	33.3%	High
56	Parma, Emilia-Romagna	653	$972	$120	37.1%	High
57	Riva del Garda, Trentino – Alto Adige/Südtirol	615	$1,753	$207	39.1%	High
58	Fiumicino, Lazio	607	$1,142	$144	37.2%	High
59	Cortona, Tuscany	604	$1,804	$310	33.2%	High
60	Martina Franca, Apulia	592	$1,611	$241	37.8%	High
61	Marsala, Sicily	586	$660	$144	31.5%	High
62	Sirmione, Lombardy	584	$1,811	$228	44.2%	High
63	Nardò, Apulia	581	$886	$160	36.7%	High
64	Modena, Emilia-Romagna	579	$1,348	$139	39.2%	High
65	Jesolo, Veneto	573	$1,226	$200	37.1%	High
66	Capoliveri, Tuscany	563	$1,173	$211	39.3%	High
67	Lungòni/Santa Teresa Gallura, Sardinia	557	$1,077	$187	40.8%	High
68	Castiglione della Pescaia, Tuscany	555	$1,048	$202	37.5%	High
69	Assisi, Umbria	549	$1,237	$155	34.9%	High
70	Forio, Campania	548	$1,182	$192	37.5%	High
71	Budune/Budoni, Sardinia	548	$1,288	$239	42.8%	High
72	Matera, Basilicata	545	$1,198	$144	35.1%	High
73	Pula, Sardinia	543	$1,424	$240	41.5%	High
74	Orosei, Sardinia	539	$1,276	$202	44.5%	High
75	Agrigento, Sicily	535	$755	$123	31.3%	High
76	Ravenna, Emilia-Romagna	532	$1,144	$162	36.9%	High
77	Levanto, Liguria	530	$1,419	$193	41.5%	High
78	Avola, Sicily	528	$1,144	$184	37.2%	High
79	Lu Palau/Palau, Sardinia	525	$1,675	$245	44.5%	High
80	Giardini-Naxos, Sicily	523	$1,342	$168	40.8%	High
81	Greve in Chianti, Tuscany	518	$2,188	$327	39.1%	High
82	Imperia, Liguria	506	$1,113	$171	35.8%	High
83	Valtournenche, Aosta Valley	505	$2,279	$304	38.1%	High
84	San Gimignano, Tuscany	503	$1,767	$246	36.8%	High
85	Trieste, Friuli-Venezia Giulia	502	$1,342	$164	39.9%	High
86	Arezzo, Tuscany	495	$1,298	$219	31.7%	High
87	Amalfi, Campania	494	$3,053	$337	43.8%	High
88	Montepulciano, Tuscany	490	$2,056	$265	37.3%	High
89	La Maddalena, Sardinia	481	$1,172	$196	41.9%	High
90	Otranto, Apulia	480	$937	$189	37.7%	High
91	Capannori, Tuscany	480	$2,153	$344	37.1%	High
92	Pescara, Abruzzo	476	$1,029	$147	38.3%	High
93	Vieste, Apulia	470	$681	$150	37.5%	High
94	Peschiera del Garda, Veneto	469	$1,641	$206	40.3%	High
95	Lerici, Liguria	465	$1,447	$210	39.3%	High
96	Lignano Sabbiadoro, Friuli – Venezia Giulia	464	$1,048	$257	35.0%	High
97	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	459	$1,202	$228	38.8%	High
98	Murera/Muravera, Sardinia	453	$1,365	$212	43.3%	High
99	Bellagio, Lombardy	449	$3,256	$342	47.4%	High
100	Chioggia, Veneto	449	$768	$140	32.3%	High

Most Profitable Airbnb Markets in Italy by Revenue

The most profitable Airbnb cities in Italy are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Positano, Campania leads with $6,234/month at $670 ADR and 49.0% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Positano, Campania	$6,234	689	$670	49.0%	High
2	Sorrento, Campania	$3,771	1,561	$360	47.3%	High
3	Bellagio, Lombardy	$3,256	449	$342	47.4%	High
4	Massa Lubrense, Campania	$3,197	782	$431	41.4%	High
5	Amalfi, Campania	$3,053	494	$337	43.8%	High
6	Venice, Veneto	$2,903	7,095	$253	44.8%	High
7	Rome, Lazio	$2,747	27,490	$227	47.8%	High
8	Florence, Tuscany	$2,647	10,622	$236	47.0%	High
9	Taormina, Sicily	$2,624	1,005	$262	45.8%	High
10	Valtournenche, Aosta Valley	$2,279	505	$304	38.1%	High
11	Riomaggiore, Liguria	$2,252	676	$212	46.9%	High
12	Greve in Chianti, Tuscany	$2,188	518	$327	39.1%	High
13	Como, Lombardy	$2,157	1,657	$237	40.9%	High
14	Capannori, Tuscany	$2,153	480	$344	37.1%	High
15	Bologna, Emilia-Romagna	$2,101	3,562	$186	45.3%	High
16	Montepulciano, Tuscany	$2,056	490	$265	37.3%	High
17	Milan, Lombardy	$1,979	17,067	$214	42.1%	High
18	Santu Diadòru/San Teodoro, Sardinia	$1,913	803	$313	43.9%	High
19	Verona, Veneto	$1,894	2,758	$201	40.1%	High
20	Sirmione, Lombardy	$1,811	584	$228	44.2%	High
21	Polignano a Mare, Apulia	$1,809	732	$208	41.7%	High
22	Cortona, Tuscany	$1,804	604	$310	33.2%	High
23	Ostuni, Apulia	$1,797	1,550	$278	37.1%	High
24	San Gimignano, Tuscany	$1,767	503	$246	36.8%	High
25	Siena, Tuscany	$1,759	1,081	$192	39.2%	High
26	Riva del Garda, Trentino – Alto Adige/Südtirol	$1,753	615	$207	39.1%	High
27	Monopoli, Apulia	$1,737	1,196	$212	42.2%	High
28	Cefalù, Sicily	$1,717	1,008	$206	44.8%	High
29	Camaiore, Tuscany	$1,709	679	$289	38.4%	High
30	Lucca, Tuscany	$1,705	1,651	$223	37.6%	High
31	Lu Palau/Palau, Sardinia	$1,675	525	$245	44.5%	High
32	Peschiera del Garda, Veneto	$1,641	469	$206	40.3%	High
33	Martina Franca, Apulia	$1,611	592	$241	37.8%	High
34	Desenzano del Garda, Lombardy	$1,557	777	$209	39.4%	High
35	Olbia, Sardinia	$1,487	1,933	$248	42.2%	High
36	Noto, Sicily	$1,468	846	$235	35.3%	High
37	Triest, Friuli – Venezia Giulia	$1,450	808	$149	42.6%	High
38	Lerici, Liguria	$1,447	465	$210	39.3%	High
39	Finale Ligure, Liguria	$1,437	703	$174	38.1%	High
40	Pula, Sardinia	$1,424	543	$240	41.5%	High
41	Rapallo, Liguria	$1,424	889	$189	38.4%	High
42	Crabonaxa/Villasimius, Sardinia	$1,422	743	$250	41.1%	High
43	Levanto, Liguria	$1,419	530	$193	41.5%	High
44	Castellammare del Golfo, Sicily	$1,406	1,008	$200	39.5%	High
45	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	$1,400	732	$212	42.5%	High
46	Murera/Muravera, Sardinia	$1,365	453	$212	43.3%	High
47	Bergamo, Lombardy	$1,362	1,255	$149	40.9%	High
48	Syracuse, Sicily	$1,362	2,402	$171	38.2%	High
49	Alghero, Sardinia	$1,348	1,716	$200	41.7%	High
50	Modena, Emilia-Romagna	$1,348	579	$139	39.2%	High
51	Giardini-Naxos, Sicily	$1,342	523	$168	40.8%	High
52	Trieste, Friuli-Venezia Giulia	$1,342	502	$164	39.9%	High
53	Naples, Campania	$1,307	6,841	$149	38.6%	High
54	Arezzo, Tuscany	$1,298	495	$219	31.7%	High
55	Budune/Budoni, Sardinia	$1,288	548	$239	42.8%	High
56	Pisa, Tuscany	$1,279	1,203	$146	41.1%	High
57	Orosei, Sardinia	$1,276	539	$202	44.5%	High
58	Padua, Veneto	$1,269	946	$134	40.9%	High
59	Bari, Apulia	$1,259	2,593	$137	41.3%	High
60	San Vito Lo Capo, Sicily	$1,257	825	$177	41.0%	High
61	Assisi, Umbria	$1,237	549	$155	34.9%	High
62	Jesolo, Veneto	$1,226	573	$200	37.1%	High
63	La Spezia, Liguria	$1,208	1,641	$157	39.6%	High
64	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	$1,202	459	$228	38.8%	High
65	Turin, Piedmont	$1,201	4,158	$136	40.8%	High
66	Salerno, Campania	$1,199	1,018	$148	39.7%	High
67	Matera, Basilicata	$1,198	545	$144	35.1%	High
68	Forio, Campania	$1,182	548	$192	37.5%	High
69	Perugia, Umbria	$1,181	918	$168	36.1%	High
70	Sanremo, Liguria	$1,179	1,142	$183	32.5%	High
71	Ragusa, Sicily	$1,178	661	$185	33.3%	High
72	Cagliari, Sardinia	$1,175	1,762	$146	41.2%	High
73	Capoliveri, Tuscany	$1,173	563	$211	39.3%	High
74	La Maddalena, Sardinia	$1,172	481	$196	41.9%	High
75	Genoa, Liguria	$1,169	2,697	$146	38.8%	High
76	Viareggio, Tuscany	$1,163	810	$177	36.5%	High
77	Ravenna, Emilia-Romagna	$1,144	532	$162	36.9%	High
78	Avola, Sicily	$1,144	528	$184	37.2%	High
79	Fiumicino, Lazio	$1,142	607	$144	37.2%	High
80	Imperia, Liguria	$1,113	506	$171	35.8%	High
81	Palermo, Sicily	$1,107	5,156	$130	40.3%	High
82	Lungòni/Santa Teresa Gallura, Sardinia	$1,077	557	$187	40.8%	High
83	Castiglione della Pescaia, Tuscany	$1,048	555	$202	37.5%	High
84	Lignano Sabbiadoro, Friuli – Venezia Giulia	$1,048	464	$257	35.0%	High
85	Lecce, Apulia	$1,046	1,182	$149	37.3%	High
86	Pescara, Abruzzo	$1,029	476	$147	38.3%	High
87	Rimini, Emilia-Romagna	$973	1,009	$158	34.6%	High
88	Parma, Emilia-Romagna	$972	653	$120	37.1%	High
89	Livorno, Tuscany	$955	670	$138	38.6%	High
90	Otranto, Apulia	$937	480	$189	37.7%	High
91	Lipari, Sicily	$922	740	$175	36.7%	High
92	Catania, Sicily	$921	2,814	$110	38.4%	High
93	Nardò, Apulia	$886	581	$160	36.7%	High
94	Gallipoli, Apulia	$816	870	$167	35.3%	High
95	Trapani, Sicily	$796	749	$120	37.4%	High
96	Chioggia, Veneto	$768	449	$140	32.3%	High
97	Agrigento, Sicily	$755	535	$123	31.3%	High
98	Porto Cesareo, Apulia	$703	747	$156	38.0%	High
99	Vieste, Apulia	$681	470	$150	37.5%	High
100	Marsala, Sicily	$660	586	$144	31.5%	High

Most Expensive Airbnb Markets in Italy by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Positano, Campania commands the highest Airbnb nightly rate in Italy at $670/night, generating $6,234/month at 49.0% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Positano, Campania	$670	689	$6,234	49.0%	High
2	Massa Lubrense, Campania	$431	782	$3,197	41.4%	High
3	Sorrento, Campania	$360	1,561	$3,771	47.3%	High
4	Capannori, Tuscany	$344	480	$2,153	37.1%	High
5	Bellagio, Lombardy	$342	449	$3,256	47.4%	High
6	Amalfi, Campania	$337	494	$3,053	43.8%	High
7	Greve in Chianti, Tuscany	$327	518	$2,188	39.1%	High
8	Santu Diadòru/San Teodoro, Sardinia	$313	803	$1,913	43.9%	High
9	Cortona, Tuscany	$310	604	$1,804	33.2%	High
10	Valtournenche, Aosta Valley	$304	505	$2,279	38.1%	High
11	Camaiore, Tuscany	$289	679	$1,709	38.4%	High
12	Ostuni, Apulia	$278	1,550	$1,797	37.1%	High
13	Montepulciano, Tuscany	$265	490	$2,056	37.3%	High
14	Taormina, Sicily	$262	1,005	$2,624	45.8%	High
15	Lignano Sabbiadoro, Friuli – Venezia Giulia	$257	464	$1,048	35.0%	High
16	Venice, Veneto	$253	7,095	$2,903	44.8%	High
17	Crabonaxa/Villasimius, Sardinia	$250	743	$1,422	41.1%	High
18	Olbia, Sardinia	$248	1,933	$1,487	42.2%	High
19	San Gimignano, Tuscany	$246	503	$1,767	36.8%	High
20	Lu Palau/Palau, Sardinia	$245	525	$1,675	44.5%	High
21	Martina Franca, Apulia	$241	592	$1,611	37.8%	High
22	Pula, Sardinia	$240	543	$1,424	41.5%	High
23	Budune/Budoni, Sardinia	$239	548	$1,288	42.8%	High
24	Como, Lombardy	$237	1,657	$2,157	40.9%	High
25	Florence, Tuscany	$236	10,622	$2,647	47.0%	High
26	Noto, Sicily	$235	846	$1,468	35.3%	High
27	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	$228	459	$1,202	38.8%	High
28	Sirmione, Lombardy	$228	584	$1,811	44.2%	High
29	Rome, Lazio	$227	27,490	$2,747	47.8%	High
30	Lucca, Tuscany	$223	1,651	$1,705	37.6%	High
31	Arezzo, Tuscany	$219	495	$1,298	31.7%	High
32	Milan, Lombardy	$214	17,067	$1,979	42.1%	High
33	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	$212	732	$1,400	42.5%	High
34	Murera/Muravera, Sardinia	$212	453	$1,365	43.3%	High
35	Riomaggiore, Liguria	$212	676	$2,252	46.9%	High
36	Monopoli, Apulia	$212	1,196	$1,737	42.2%	High
37	Capoliveri, Tuscany	$211	563	$1,173	39.3%	High
38	Lerici, Liguria	$210	465	$1,447	39.3%	High
39	Desenzano del Garda, Lombardy	$209	777	$1,557	39.4%	High
40	Polignano a Mare, Apulia	$208	732	$1,809	41.7%	High
41	Riva del Garda, Trentino – Alto Adige/Südtirol	$207	615	$1,753	39.1%	High
42	Peschiera del Garda, Veneto	$206	469	$1,641	40.3%	High
43	Cefalù, Sicily	$206	1,008	$1,717	44.8%	High
44	Orosei, Sardinia	$202	539	$1,276	44.5%	High
45	Castiglione della Pescaia, Tuscany	$202	555	$1,048	37.5%	High
46	Verona, Veneto	$201	2,758	$1,894	40.1%	High
47	Alghero, Sardinia	$200	1,716	$1,348	41.7%	High
48	Jesolo, Veneto	$200	573	$1,226	37.1%	High
49	Castellammare del Golfo, Sicily	$200	1,008	$1,406	39.5%	High
50	La Maddalena, Sardinia	$196	481	$1,172	41.9%	High
51	Levanto, Liguria	$193	530	$1,419	41.5%	High
52	Forio, Campania	$192	548	$1,182	37.5%	High
53	Siena, Tuscany	$192	1,081	$1,759	39.2%	High
54	Rapallo, Liguria	$189	889	$1,424	38.4%	High
55	Otranto, Apulia	$189	480	$937	37.7%	High
56	Lungòni/Santa Teresa Gallura, Sardinia	$187	557	$1,077	40.8%	High
57	Bologna, Emilia-Romagna	$186	3,562	$2,101	45.3%	High
58	Ragusa, Sicily	$185	661	$1,178	33.3%	High
59	Avola, Sicily	$184	528	$1,144	37.2%	High
60	Sanremo, Liguria	$183	1,142	$1,179	32.5%	High
61	San Vito Lo Capo, Sicily	$177	825	$1,257	41.0%	High
62	Viareggio, Tuscany	$177	810	$1,163	36.5%	High
63	Lipari, Sicily	$175	740	$922	36.7%	High
64	Finale Ligure, Liguria	$174	703	$1,437	38.1%	High
65	Imperia, Liguria	$171	506	$1,113	35.8%	High
66	Syracuse, Sicily	$171	2,402	$1,362	38.2%	High
67	Giardini-Naxos, Sicily	$168	523	$1,342	40.8%	High
68	Perugia, Umbria	$168	918	$1,181	36.1%	High
69	Gallipoli, Apulia	$167	870	$816	35.3%	High
70	Trieste, Friuli-Venezia Giulia	$164	502	$1,342	39.9%	High
71	Ravenna, Emilia-Romagna	$162	532	$1,144	36.9%	High
72	Nardò, Apulia	$160	581	$886	36.7%	High
73	Rimini, Emilia-Romagna	$158	1,009	$973	34.6%	High
74	La Spezia, Liguria	$157	1,641	$1,208	39.6%	High
75	Porto Cesareo, Apulia	$156	747	$703	38.0%	High
76	Assisi, Umbria	$155	549	$1,237	34.9%	High
77	Vieste, Apulia	$150	470	$681	37.5%	High
78	Lecce, Apulia	$149	1,182	$1,046	37.3%	High
79	Bergamo, Lombardy	$149	1,255	$1,362	40.9%	High
80	Triest, Friuli – Venezia Giulia	$149	808	$1,450	42.6%	High
81	Naples, Campania	$149	6,841	$1,307	38.6%	High
82	Salerno, Campania	$148	1,018	$1,199	39.7%	High
83	Pescara, Abruzzo	$147	476	$1,029	38.3%	High
84	Pisa, Tuscany	$146	1,203	$1,279	41.1%	High
85	Genoa, Liguria	$146	2,697	$1,169	38.8%	High
86	Cagliari, Sardinia	$146	1,762	$1,175	41.2%	High
87	Marsala, Sicily	$144	586	$660	31.5%	High
88	Matera, Basilicata	$144	545	$1,198	35.1%	High
89	Fiumicino, Lazio	$144	607	$1,142	37.2%	High
90	Chioggia, Veneto	$140	449	$768	32.3%	High
91	Modena, Emilia-Romagna	$139	579	$1,348	39.2%	High
92	Livorno, Tuscany	$138	670	$955	38.6%	High
93	Bari, Apulia	$137	2,593	$1,259	41.3%	High
94	Turin, Piedmont	$136	4,158	$1,201	40.8%	High
95	Padua, Veneto	$134	946	$1,269	40.9%	High
96	Palermo, Sicily	$130	5,156	$1,107	40.3%	High
97	Agrigento, Sicily	$123	535	$755	31.3%	High
98	Trapani, Sicily	$120	749	$796	37.4%	High
99	Parma, Emilia-Romagna	$120	653	$972	37.1%	High
100	Catania, Sicily	$110	2,814	$921	38.4%	High

Highest Occupancy Airbnb Markets in Italy

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Positano, Campania leads Italy with 49.0% occupancy, $6,234/month revenue, and 689 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Positano, Campania	49.0%	689	$6,234	$670	High
2	Rome, Lazio	47.8%	27,490	$2,747	$227	High
3	Bellagio, Lombardy	47.4%	449	$3,256	$342	High
4	Sorrento, Campania	47.3%	1,561	$3,771	$360	High
5	Florence, Tuscany	47.0%	10,622	$2,647	$236	High
6	Riomaggiore, Liguria	46.9%	676	$2,252	$212	High
7	Taormina, Sicily	45.8%	1,005	$2,624	$262	High
8	Bologna, Emilia-Romagna	45.3%	3,562	$2,101	$186	High
9	Venice, Veneto	44.8%	7,095	$2,903	$253	High
10	Cefalù, Sicily	44.8%	1,008	$1,717	$206	High
11	Lu Palau/Palau, Sardinia	44.5%	525	$1,675	$245	High
12	Orosei, Sardinia	44.5%	539	$1,276	$202	High
13	Sirmione, Lombardy	44.2%	584	$1,811	$228	High
14	Santu Diadòru/San Teodoro, Sardinia	43.9%	803	$1,913	$313	High
15	Amalfi, Campania	43.8%	494	$3,053	$337	High
16	Murera/Muravera, Sardinia	43.3%	453	$1,365	$212	High
17	Budune/Budoni, Sardinia	42.8%	548	$1,288	$239	High
18	Triest, Friuli – Venezia Giulia	42.6%	808	$1,450	$149	High
19	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	42.5%	732	$1,400	$212	High
20	Monopoli, Apulia	42.2%	1,196	$1,737	$212	High
21	Olbia, Sardinia	42.2%	1,933	$1,487	$248	High
22	Milan, Lombardy	42.1%	17,067	$1,979	$214	High
23	La Maddalena, Sardinia	41.9%	481	$1,172	$196	High
24	Alghero, Sardinia	41.7%	1,716	$1,348	$200	High
25	Polignano a Mare, Apulia	41.7%	732	$1,809	$208	High
26	Levanto, Liguria	41.5%	530	$1,419	$193	High
27	Pula, Sardinia	41.5%	543	$1,424	$240	High
28	Massa Lubrense, Campania	41.4%	782	$3,197	$431	High
29	Bari, Apulia	41.3%	2,593	$1,259	$137	High
30	Cagliari, Sardinia	41.2%	1,762	$1,175	$146	High
31	Pisa, Tuscany	41.1%	1,203	$1,279	$146	High
32	Crabonaxa/Villasimius, Sardinia	41.1%	743	$1,422	$250	High
33	San Vito Lo Capo, Sicily	41.0%	825	$1,257	$177	High
34	Como, Lombardy	40.9%	1,657	$2,157	$237	High
35	Padua, Veneto	40.9%	946	$1,269	$134	High
36	Bergamo, Lombardy	40.9%	1,255	$1,362	$149	High
37	Giardini-Naxos, Sicily	40.8%	523	$1,342	$168	High
38	Turin, Piedmont	40.8%	4,158	$1,201	$136	High
39	Lungòni/Santa Teresa Gallura, Sardinia	40.8%	557	$1,077	$187	High
40	Palermo, Sicily	40.3%	5,156	$1,107	$130	High
41	Peschiera del Garda, Veneto	40.3%	469	$1,641	$206	High
42	Verona, Veneto	40.1%	2,758	$1,894	$201	High
43	Trieste, Friuli-Venezia Giulia	39.9%	502	$1,342	$164	High
44	Salerno, Campania	39.7%	1,018	$1,199	$148	High
45	La Spezia, Liguria	39.6%	1,641	$1,208	$157	High
46	Castellammare del Golfo, Sicily	39.5%	1,008	$1,406	$200	High
47	Desenzano del Garda, Lombardy	39.4%	777	$1,557	$209	High
48	Capoliveri, Tuscany	39.3%	563	$1,173	$211	High
49	Lerici, Liguria	39.3%	465	$1,447	$210	High
50	Siena, Tuscany	39.2%	1,081	$1,759	$192	High
51	Modena, Emilia-Romagna	39.2%	579	$1,348	$139	High
52	Riva del Garda, Trentino – Alto Adige/Südtirol	39.1%	615	$1,753	$207	High
53	Greve in Chianti, Tuscany	39.1%	518	$2,188	$327	High
54	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	38.8%	459	$1,202	$228	High
55	Genoa, Liguria	38.8%	2,697	$1,169	$146	High
56	Naples, Campania	38.6%	6,841	$1,307	$149	High
57	Livorno, Tuscany	38.6%	670	$955	$138	High
58	Rapallo, Liguria	38.4%	889	$1,424	$189	High
59	Camaiore, Tuscany	38.4%	679	$1,709	$289	High
60	Catania, Sicily	38.4%	2,814	$921	$110	High
61	Pescara, Abruzzo	38.3%	476	$1,029	$147	High
62	Syracuse, Sicily	38.2%	2,402	$1,362	$171	High
63	Finale Ligure, Liguria	38.1%	703	$1,437	$174	High
64	Valtournenche, Aosta Valley	38.1%	505	$2,279	$304	High
65	Porto Cesareo, Apulia	38.0%	747	$703	$156	High
66	Martina Franca, Apulia	37.8%	592	$1,611	$241	High
67	Otranto, Apulia	37.7%	480	$937	$189	High
68	Lucca, Tuscany	37.6%	1,651	$1,705	$223	High
69	Forio, Campania	37.5%	548	$1,182	$192	High
70	Vieste, Apulia	37.5%	470	$681	$150	High
71	Castiglione della Pescaia, Tuscany	37.5%	555	$1,048	$202	High
72	Trapani, Sicily	37.4%	749	$796	$120	High
73	Montepulciano, Tuscany	37.3%	490	$2,056	$265	High
74	Lecce, Apulia	37.3%	1,182	$1,046	$149	High
75	Fiumicino, Lazio	37.2%	607	$1,142	$144	High
76	Avola, Sicily	37.2%	528	$1,144	$184	High
77	Capannori, Tuscany	37.1%	480	$2,153	$344	High
78	Ostuni, Apulia	37.1%	1,550	$1,797	$278	High
79	Jesolo, Veneto	37.1%	573	$1,226	$200	High
80	Parma, Emilia-Romagna	37.1%	653	$972	$120	High
81	Ravenna, Emilia-Romagna	36.9%	532	$1,144	$162	High
82	San Gimignano, Tuscany	36.8%	503	$1,767	$246	High
83	Nardò, Apulia	36.7%	581	$886	$160	High
84	Lipari, Sicily	36.7%	740	$922	$175	High
85	Viareggio, Tuscany	36.5%	810	$1,163	$177	High
86	Perugia, Umbria	36.1%	918	$1,181	$168	High
87	Imperia, Liguria	35.8%	506	$1,113	$171	High
88	Noto, Sicily	35.3%	846	$1,468	$235	High
89	Gallipoli, Apulia	35.3%	870	$816	$167	High
90	Matera, Basilicata	35.1%	545	$1,198	$144	High
91	Lignano Sabbiadoro, Friuli – Venezia Giulia	35.0%	464	$1,048	$257	High
92	Assisi, Umbria	34.9%	549	$1,237	$155	High
93	Rimini, Emilia-Romagna	34.6%	1,009	$973	$158	High
94	Ragusa, Sicily	33.3%	661	$1,178	$185	High
95	Cortona, Tuscany	33.2%	604	$1,804	$310	High
96	Sanremo, Liguria	32.5%	1,142	$1,179	$183	High
97	Chioggia, Veneto	32.3%	449	$768	$140	High
98	Arezzo, Tuscany	31.7%	495	$1,298	$219	High
99	Marsala, Sicily	31.5%	586	$660	$144	High
100	Agrigento, Sicily	31.3%	535	$755	$123	High

How to Choose an Airbnb Investment Market in Italy

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Italy tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Italy

Understanding the regulatory environment is critical for any Airbnb investment in Italy. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 0 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 100 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Italy

This page ranks Airbnb markets in Italy across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Italy.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Italy.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Italy and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Italy, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Italy

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Italy.

What are the best places to invest in Airbnb in Italy?

Rome, Lazio leads this ranking for Italy with 27,490 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Italy?

Positano, Campania posts the highest average monthly revenue in this ranking at $6,234. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Italy?

Positano, Campania has the highest occupancy rate in this comparison at 49.0%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Is short-term rental investing still profitable in Italy in 2026?

The markets ranked here average 39.5% occupancy, and the top performer posts $6,234 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Italy for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Italy?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Italy?

First-time investors in Italy should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Italy?

Across the markets ranked here, the average occupancy rate in Italy is 39.5%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Italy?

Regulation is one of the most overlooked risks in short-term rental investing. In Italy, 0 of 100 ranked markets have low regulation, 0 have medium, and 100 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Italy?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Italy ranking has about 703 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Italy?

Seasonal markets in Italy experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-06-02. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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