What Are the Best Places to Invest in Airbnb in Italy?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-08-08

The short-term rental market in Italy spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Italy across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Rome, Lazio leads by market size with 28,958 active listings and $2,616/month revenue. Across all ranked markets, average occupancy is 36.4% with $1,370/month in average revenue and $208/night ADR.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Italy by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Italy attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Rome, Lazio leads with 28,958 active short-term rental listings and $2,616/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Rome, Lazio	28,958	$2,616	$224	46.7%	High
2	Milan, Lombardy	17,840	$1,871	$212	40.4%	High
3	Florence, Tuscany	10,827	$2,498	$232	45.3%	High
4	Venice, Veneto	7,390	$2,795	$249	43.9%	High
5	Naples, Campania	7,302	$1,224	$146	37.2%	High
6	Palermo, Sicily	5,363	$1,042	$129	39.1%	High
7	Turin, Piedmont	4,344	$1,150	$134	39.7%	High
8	Bologna, Emilia-Romagna	3,653	$2,057	$188	43.7%	High
9	Catania, Sicily	2,992	$859	$109	37.2%	High
10	Verona, Veneto	2,888	$1,741	$200	37.7%	High
11	Genoa, Liguria	2,870	$1,059	$145	35.9%	High
12	Bari, Apulia	2,805	$1,153	$136	39.1%	High
13	Syracuse, Sicily	2,506	$1,257	$171	36.6%	High
14	Olbia, Sardinia	1,988	$1,249	$249	36.7%	High
15	Alghero, Sardinia	1,831	$1,157	$204	37.7%	High
16	Cagliari, Sardinia	1,828	$1,035	$148	38.2%	High
17	Como, Lombardy	1,720	$1,913	$235	38.2%	High
18	La Spezia, Liguria	1,710	$1,089	$154	37.2%	High
19	Lucca, Tuscany	1,707	$1,542	$225	34.7%	High
20	Ostuni, Apulia	1,592	$1,571	$279	34.8%	High
21	Sorrento, Campania	1,581	$3,484	$364	44.2%	High
22	Bergamo, Lombardy	1,308	$1,288	$145	39.2%	High
23	Lecce, Apulia	1,266	$955	$150	35.7%	High
24	Monopoli, Apulia	1,261	$1,581	$216	39.5%	High
25	Pisa, Tuscany	1,247	$1,159	$145	38.2%	High
26	Sanremo, Liguria	1,211	$1,040	$184	30.4%	High
27	Siena, Tuscany	1,131	$1,605	$189	37.0%	High
28	Castellammare del Golfo, Sicily	1,068	$1,247	$199	36.7%	High
29	Salerno, Campania	1,059	$1,123	$145	37.5%	High
30	Cefalù, Sicily	1,048	$1,604	$207	42.1%	High
31	Rimini, Emilia-Romagna	1,026	$882	$160	32.0%	High
32	Taormina, Sicily	1,026	$2,430	$265	42.4%	High
33	Padua, Veneto	987	$1,185	$133	39.8%	High
34	Perugia, Umbria	971	$1,089	$166	33.6%	High
35	Gallipoli, Apulia	931	$687	$172	32.4%	High
36	Rapallo, Liguria	924	$1,240	$193	34.1%	High
37	Porto Cesareo, Apulia	888	$520	$162	31.7%	High
38	San Vito Lo Capo, Sicily	871	$1,057	$180	35.9%	High
39	Noto, Sicily	869	$1,298	$232	32.9%	High
40	Santu Diadòru/San Teodoro, Sardinia	849	$1,513	$325	36.7%	High
41	Viareggio, Tuscany	848	$962	$177	32.3%	High
42	Massa Lubrense, Campania	813	$2,797	$434	37.9%	High
43	Desenzano del Garda, Lombardy	808	$1,356	$207	35.9%	High
44	Triest, Friuli – Venezia Giulia	788	$1,298	$149	39.3%	High
45	Trapani, Sicily	783	$753	$122	35.9%	High
46	Lipari, Sicily	779	$801	$175	34.4%	High
47	Polignano a Mare, Apulia	770	$1,626	$207	38.8%	High
48	Crabonaxa/Villasimius, Sardinia	754	$1,168	$256	35.9%	High
49	Finale Ligure, Liguria	750	$1,250	$174	34.8%	High
50	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	745	$1,197	$217	38.4%	High
51	Positano, Campania	717	$5,539	$669	44.8%	High
52	Livorno, Tuscany	696	$819	$141	35.5%	High
53	Riomaggiore, Liguria	690	$2,067	$215	44.0%	High
54	Ragusa, Sicily	677	$1,064	$189	32.0%	High
55	Camaiore, Tuscany	674	$1,388	$281	34.1%	High
56	Parma, Emilia-Romagna	659	$917	$119	35.8%	High
57	Riva del Garda, Trentino – Alto Adige/Südtirol	640	$1,492	$206	35.3%	High
58	Cortona, Tuscany	633	$1,530	$318	30.1%	High
59	Martina Franca, Apulia	630	$1,435	$235	35.5%	High
60	Nardò, Apulia	628	$714	$157	32.7%	High
61	Modena, Emilia-Romagna	618	$1,244	$139	37.2%	High
62	Fiumicino, Lazio	616	$1,089	$145	36.2%	High
63	Sirmione, Lombardy	609	$1,513	$228	38.7%	High
64	Trieste, Friuli-Venezia Giulia	604	$1,191	$157	37.7%	High
65	Capoliveri, Tuscany	601	$953	$205	34.1%	High
66	Assisi, Umbria	601	$1,175	$156	33.8%	High
67	Jesolo, Veneto	599	$977	$204	32.6%	High
68	Marsala, Sicily	592	$629	$145	30.4%	High
69	Castiglione della Pescaia, Tuscany	589	$839	$205	33.0%	High
70	Matera, Basilicata	587	$1,140	$144	33.8%	High
71	Lungòni/Santa Teresa Gallura, Sardinia	586	$865	$190	35.3%	High
72	Budune/Budoni, Sardinia	576	$1,056	$236	37.5%	High
73	Orosei, Sardinia	568	$1,095	$203	40.4%	High
74	Pula, Sardinia	564	$1,225	$240	36.2%	High
75	Agrigento, Sicily	563	$684	$119	30.3%	High
76	Levanto, Liguria	557	$1,271	$192	37.7%	High
77	Ravenna, Emilia-Romagna	555	$1,065	$158	34.3%	High
78	Lu Palau/Palau, Sardinia	555	$1,360	$239	39.0%	High
79	Giardini-Naxos, Sicily	552	$1,168	$171	37.6%	High
80	Forio, Campania	544	$1,080	$189	35.7%	High
81	Avola, Sicily	543	$1,030	$181	35.6%	High
82	Greve in Chianti, Tuscany	538	$1,952	$331	35.3%	High
83	Imperia, Liguria	534	$996	$170	33.6%	High
84	San Gimignano, Tuscany	526	$1,595	$248	33.7%	High
85	Amalfi, Campania	525	$2,664	$334	40.7%	High
86	Arezzo, Tuscany	525	$1,184	$220	29.4%	High
87	Lignano Sabbiadoro, Friuli – Venezia Giulia	521	$842	$260	30.2%	High
88	Pescara, Abruzzo	512	$915	$147	34.9%	High
89	Valtournenche, Aosta Valley	512	$2,121	$303	37.7%	High
90	Montepulciano, Tuscany	508	$1,895	$263	35.2%	High
91	Otranto, Apulia	507	$795	$195	33.3%	High
92	Lerici, Liguria	501	$1,195	$208	35.0%	High
93	Peschiera del Garda, Veneto	498	$1,476	$207	36.8%	High
94	La Maddalena, Sardinia	495	$990	$202	36.6%	High
95	Vieste, Apulia	487	$584	$150	34.6%	High
96	Capannori, Tuscany	486	$1,804	$353	33.3%	High
97	Bardolino, Veneto	477	$1,849	$289	35.9%	High
98	Livigno, Lombardy	468	$1,635	$389	31.3%	High
99	Murera/Muravera, Sardinia	468	$1,132	$215	37.5%	High
100	Chioggia, Veneto	467	$654	$139	28.5%	High

Most Profitable Airbnb Markets in Italy by Revenue

The most profitable Airbnb cities in Italy are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Positano, Campania leads with $5,539/month at $669 ADR and 44.8% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Positano, Campania	$5,539	717	$669	44.8%	High
2	Sorrento, Campania	$3,484	1,581	$364	44.2%	High
3	Massa Lubrense, Campania	$2,797	813	$434	37.9%	High
4	Venice, Veneto	$2,795	7,390	$249	43.9%	High
5	Amalfi, Campania	$2,664	525	$334	40.7%	High
6	Rome, Lazio	$2,616	28,958	$224	46.7%	High
7	Florence, Tuscany	$2,498	10,827	$232	45.3%	High
8	Taormina, Sicily	$2,430	1,026	$265	42.4%	High
9	Valtournenche, Aosta Valley	$2,121	512	$303	37.7%	High
10	Riomaggiore, Liguria	$2,067	690	$215	44.0%	High
11	Bologna, Emilia-Romagna	$2,057	3,653	$188	43.7%	High
12	Greve in Chianti, Tuscany	$1,952	538	$331	35.3%	High
13	Como, Lombardy	$1,913	1,720	$235	38.2%	High
14	Montepulciano, Tuscany	$1,895	508	$263	35.2%	High
15	Milan, Lombardy	$1,871	17,840	$212	40.4%	High
16	Bardolino, Veneto	$1,849	477	$289	35.9%	High
17	Capannori, Tuscany	$1,804	486	$353	33.3%	High
18	Verona, Veneto	$1,741	2,888	$200	37.7%	High
19	Livigno, Lombardy	$1,635	468	$389	31.3%	High
20	Polignano a Mare, Apulia	$1,626	770	$207	38.8%	High
21	Siena, Tuscany	$1,605	1,131	$189	37.0%	High
22	Cefalù, Sicily	$1,604	1,048	$207	42.1%	High
23	San Gimignano, Tuscany	$1,595	526	$248	33.7%	High
24	Monopoli, Apulia	$1,581	1,261	$216	39.5%	High
25	Ostuni, Apulia	$1,571	1,592	$279	34.8%	High
26	Lucca, Tuscany	$1,542	1,707	$225	34.7%	High
27	Cortona, Tuscany	$1,530	633	$318	30.1%	High
28	Santu Diadòru/San Teodoro, Sardinia	$1,513	849	$325	36.7%	High
29	Sirmione, Lombardy	$1,513	609	$228	38.7%	High
30	Riva del Garda, Trentino – Alto Adige/Südtirol	$1,492	640	$206	35.3%	High
31	Peschiera del Garda, Veneto	$1,476	498	$207	36.8%	High
32	Martina Franca, Apulia	$1,435	630	$235	35.5%	High
33	Camaiore, Tuscany	$1,388	674	$281	34.1%	High
34	Lu Palau/Palau, Sardinia	$1,360	555	$239	39.0%	High
35	Desenzano del Garda, Lombardy	$1,356	808	$207	35.9%	High
36	Noto, Sicily	$1,298	869	$232	32.9%	High
37	Triest, Friuli – Venezia Giulia	$1,298	788	$149	39.3%	High
38	Bergamo, Lombardy	$1,288	1,308	$145	39.2%	High
39	Levanto, Liguria	$1,271	557	$192	37.7%	High
40	Syracuse, Sicily	$1,257	2,506	$171	36.6%	High
41	Finale Ligure, Liguria	$1,250	750	$174	34.8%	High
42	Olbia, Sardinia	$1,249	1,988	$249	36.7%	High
43	Castellammare del Golfo, Sicily	$1,247	1,068	$199	36.7%	High
44	Modena, Emilia-Romagna	$1,244	618	$139	37.2%	High
45	Rapallo, Liguria	$1,240	924	$193	34.1%	High
46	Pula, Sardinia	$1,225	564	$240	36.2%	High
47	Naples, Campania	$1,224	7,302	$146	37.2%	High
48	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	$1,197	745	$217	38.4%	High
49	Lerici, Liguria	$1,195	501	$208	35.0%	High
50	Trieste, Friuli-Venezia Giulia	$1,191	604	$157	37.7%	High
51	Padua, Veneto	$1,185	987	$133	39.8%	High
52	Arezzo, Tuscany	$1,184	525	$220	29.4%	High
53	Assisi, Umbria	$1,175	601	$156	33.8%	High
54	Giardini-Naxos, Sicily	$1,168	552	$171	37.6%	High
55	Crabonaxa/Villasimius, Sardinia	$1,168	754	$256	35.9%	High
56	Pisa, Tuscany	$1,159	1,247	$145	38.2%	High
57	Alghero, Sardinia	$1,157	1,831	$204	37.7%	High
58	Bari, Apulia	$1,153	2,805	$136	39.1%	High
59	Turin, Piedmont	$1,150	4,344	$134	39.7%	High
60	Matera, Basilicata	$1,140	587	$144	33.8%	High
61	Murera/Muravera, Sardinia	$1,132	468	$215	37.5%	High
62	Salerno, Campania	$1,123	1,059	$145	37.5%	High
63	Orosei, Sardinia	$1,095	568	$203	40.4%	High
64	La Spezia, Liguria	$1,089	1,710	$154	37.2%	High
65	Fiumicino, Lazio	$1,089	616	$145	36.2%	High
66	Perugia, Umbria	$1,089	971	$166	33.6%	High
67	Forio, Campania	$1,080	544	$189	35.7%	High
68	Ravenna, Emilia-Romagna	$1,065	555	$158	34.3%	High
69	Ragusa, Sicily	$1,064	677	$189	32.0%	High
70	Genoa, Liguria	$1,059	2,870	$145	35.9%	High
71	San Vito Lo Capo, Sicily	$1,057	871	$180	35.9%	High
72	Budune/Budoni, Sardinia	$1,056	576	$236	37.5%	High
73	Palermo, Sicily	$1,042	5,363	$129	39.1%	High
74	Sanremo, Liguria	$1,040	1,211	$184	30.4%	High
75	Cagliari, Sardinia	$1,035	1,828	$148	38.2%	High
76	Avola, Sicily	$1,030	543	$181	35.6%	High
77	Imperia, Liguria	$996	534	$170	33.6%	High
78	La Maddalena, Sardinia	$990	495	$202	36.6%	High
79	Jesolo, Veneto	$977	599	$204	32.6%	High
80	Viareggio, Tuscany	$962	848	$177	32.3%	High
81	Lecce, Apulia	$955	1,266	$150	35.7%	High
82	Capoliveri, Tuscany	$953	601	$205	34.1%	High
83	Parma, Emilia-Romagna	$917	659	$119	35.8%	High
84	Pescara, Abruzzo	$915	512	$147	34.9%	High
85	Rimini, Emilia-Romagna	$882	1,026	$160	32.0%	High
86	Lungòni/Santa Teresa Gallura, Sardinia	$865	586	$190	35.3%	High
87	Catania, Sicily	$859	2,992	$109	37.2%	High
88	Lignano Sabbiadoro, Friuli – Venezia Giulia	$842	521	$260	30.2%	High
89	Castiglione della Pescaia, Tuscany	$839	589	$205	33.0%	High
90	Livorno, Tuscany	$819	696	$141	35.5%	High
91	Lipari, Sicily	$801	779	$175	34.4%	High
92	Otranto, Apulia	$795	507	$195	33.3%	High
93	Trapani, Sicily	$753	783	$122	35.9%	High
94	Nardò, Apulia	$714	628	$157	32.7%	High
95	Gallipoli, Apulia	$687	931	$172	32.4%	High
96	Agrigento, Sicily	$684	563	$119	30.3%	High
97	Chioggia, Veneto	$654	467	$139	28.5%	High
98	Marsala, Sicily	$629	592	$145	30.4%	High
99	Vieste, Apulia	$584	487	$150	34.6%	High
100	Porto Cesareo, Apulia	$520	888	$162	31.7%	High

Most Expensive Airbnb Markets in Italy by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Positano, Campania commands the highest Airbnb nightly rate in Italy at $669/night, generating $5,539/month at 44.8% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Positano, Campania	$669	717	$5,539	44.8%	High
2	Massa Lubrense, Campania	$434	813	$2,797	37.9%	High
3	Livigno, Lombardy	$389	468	$1,635	31.3%	High
4	Sorrento, Campania	$364	1,581	$3,484	44.2%	High
5	Capannori, Tuscany	$353	486	$1,804	33.3%	High
6	Amalfi, Campania	$334	525	$2,664	40.7%	High
7	Greve in Chianti, Tuscany	$331	538	$1,952	35.3%	High
8	Santu Diadòru/San Teodoro, Sardinia	$325	849	$1,513	36.7%	High
9	Cortona, Tuscany	$318	633	$1,530	30.1%	High
10	Valtournenche, Aosta Valley	$303	512	$2,121	37.7%	High
11	Bardolino, Veneto	$289	477	$1,849	35.9%	High
12	Camaiore, Tuscany	$281	674	$1,388	34.1%	High
13	Ostuni, Apulia	$279	1,592	$1,571	34.8%	High
14	Taormina, Sicily	$265	1,026	$2,430	42.4%	High
15	Montepulciano, Tuscany	$263	508	$1,895	35.2%	High
16	Lignano Sabbiadoro, Friuli – Venezia Giulia	$260	521	$842	30.2%	High
17	Crabonaxa/Villasimius, Sardinia	$256	754	$1,168	35.9%	High
18	Olbia, Sardinia	$249	1,988	$1,249	36.7%	High
19	Venice, Veneto	$249	7,390	$2,795	43.9%	High
20	San Gimignano, Tuscany	$248	526	$1,595	33.7%	High
21	Pula, Sardinia	$240	564	$1,225	36.2%	High
22	Lu Palau/Palau, Sardinia	$239	555	$1,360	39.0%	High
23	Budune/Budoni, Sardinia	$236	576	$1,056	37.5%	High
24	Martina Franca, Apulia	$235	630	$1,435	35.5%	High
25	Como, Lombardy	$235	1,720	$1,913	38.2%	High
26	Noto, Sicily	$232	869	$1,298	32.9%	High
27	Florence, Tuscany	$232	10,827	$2,498	45.3%	High
28	Sirmione, Lombardy	$228	609	$1,513	38.7%	High
29	Lucca, Tuscany	$225	1,707	$1,542	34.7%	High
30	Rome, Lazio	$224	28,958	$2,616	46.7%	High
31	Arezzo, Tuscany	$220	525	$1,184	29.4%	High
32	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	$217	745	$1,197	38.4%	High
33	Monopoli, Apulia	$216	1,261	$1,581	39.5%	High
34	Murera/Muravera, Sardinia	$215	468	$1,132	37.5%	High
35	Riomaggiore, Liguria	$215	690	$2,067	44.0%	High
36	Milan, Lombardy	$212	17,840	$1,871	40.4%	High
37	Lerici, Liguria	$208	501	$1,195	35.0%	High
38	Peschiera del Garda, Veneto	$207	498	$1,476	36.8%	High
39	Desenzano del Garda, Lombardy	$207	808	$1,356	35.9%	High
40	Polignano a Mare, Apulia	$207	770	$1,626	38.8%	High
41	Cefalù, Sicily	$207	1,048	$1,604	42.1%	High
42	Riva del Garda, Trentino – Alto Adige/Südtirol	$206	640	$1,492	35.3%	High
43	Castiglione della Pescaia, Tuscany	$205	589	$839	33.0%	High
44	Capoliveri, Tuscany	$205	601	$953	34.1%	High
45	Alghero, Sardinia	$204	1,831	$1,157	37.7%	High
46	Jesolo, Veneto	$204	599	$977	32.6%	High
47	Orosei, Sardinia	$203	568	$1,095	40.4%	High
48	La Maddalena, Sardinia	$202	495	$990	36.6%	High
49	Verona, Veneto	$200	2,888	$1,741	37.7%	High
50	Castellammare del Golfo, Sicily	$199	1,068	$1,247	36.7%	High
51	Otranto, Apulia	$195	507	$795	33.3%	High
52	Rapallo, Liguria	$193	924	$1,240	34.1%	High
53	Levanto, Liguria	$192	557	$1,271	37.7%	High
54	Lungòni/Santa Teresa Gallura, Sardinia	$190	586	$865	35.3%	High
55	Forio, Campania	$189	544	$1,080	35.7%	High
56	Siena, Tuscany	$189	1,131	$1,605	37.0%	High
57	Ragusa, Sicily	$189	677	$1,064	32.0%	High
58	Bologna, Emilia-Romagna	$188	3,653	$2,057	43.7%	High
59	Sanremo, Liguria	$184	1,211	$1,040	30.4%	High
60	Avola, Sicily	$181	543	$1,030	35.6%	High
61	San Vito Lo Capo, Sicily	$180	871	$1,057	35.9%	High
62	Viareggio, Tuscany	$177	848	$962	32.3%	High
63	Lipari, Sicily	$175	779	$801	34.4%	High
64	Finale Ligure, Liguria	$174	750	$1,250	34.8%	High
65	Gallipoli, Apulia	$172	931	$687	32.4%	High
66	Giardini-Naxos, Sicily	$171	552	$1,168	37.6%	High
67	Syracuse, Sicily	$171	2,506	$1,257	36.6%	High
68	Imperia, Liguria	$170	534	$996	33.6%	High
69	Perugia, Umbria	$166	971	$1,089	33.6%	High
70	Porto Cesareo, Apulia	$162	888	$520	31.7%	High
71	Rimini, Emilia-Romagna	$160	1,026	$882	32.0%	High
72	Ravenna, Emilia-Romagna	$158	555	$1,065	34.3%	High
73	Nardò, Apulia	$157	628	$714	32.7%	High
74	Trieste, Friuli-Venezia Giulia	$157	604	$1,191	37.7%	High
75	Assisi, Umbria	$156	601	$1,175	33.8%	High
76	La Spezia, Liguria	$154	1,710	$1,089	37.2%	High
77	Lecce, Apulia	$150	1,266	$955	35.7%	High
78	Vieste, Apulia	$150	487	$584	34.6%	High
79	Triest, Friuli – Venezia Giulia	$149	788	$1,298	39.3%	High
80	Cagliari, Sardinia	$148	1,828	$1,035	38.2%	High
81	Pescara, Abruzzo	$147	512	$915	34.9%	High
82	Naples, Campania	$146	7,302	$1,224	37.2%	High
83	Bergamo, Lombardy	$145	1,308	$1,288	39.2%	High
84	Fiumicino, Lazio	$145	616	$1,089	36.2%	High
85	Salerno, Campania	$145	1,059	$1,123	37.5%	High
86	Pisa, Tuscany	$145	1,247	$1,159	38.2%	High
87	Marsala, Sicily	$145	592	$629	30.4%	High
88	Genoa, Liguria	$145	2,870	$1,059	35.9%	High
89	Matera, Basilicata	$144	587	$1,140	33.8%	High
90	Livorno, Tuscany	$141	696	$819	35.5%	High
91	Chioggia, Veneto	$139	467	$654	28.5%	High
92	Modena, Emilia-Romagna	$139	618	$1,244	37.2%	High
93	Bari, Apulia	$136	2,805	$1,153	39.1%	High
94	Turin, Piedmont	$134	4,344	$1,150	39.7%	High
95	Padua, Veneto	$133	987	$1,185	39.8%	High
96	Palermo, Sicily	$129	5,363	$1,042	39.1%	High
97	Trapani, Sicily	$122	783	$753	35.9%	High
98	Agrigento, Sicily	$119	563	$684	30.3%	High
99	Parma, Emilia-Romagna	$119	659	$917	35.8%	High
100	Catania, Sicily	$109	2,992	$859	37.2%	High

Highest Occupancy Airbnb Markets in Italy

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Rome, Lazio leads Italy with 46.7% occupancy, $2,616/month revenue, and 28,958 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Rome, Lazio	46.7%	28,958	$2,616	$224	High
2	Florence, Tuscany	45.3%	10,827	$2,498	$232	High
3	Positano, Campania	44.8%	717	$5,539	$669	High
4	Sorrento, Campania	44.2%	1,581	$3,484	$364	High
5	Riomaggiore, Liguria	44.0%	690	$2,067	$215	High
6	Venice, Veneto	43.9%	7,390	$2,795	$249	High
7	Bologna, Emilia-Romagna	43.7%	3,653	$2,057	$188	High
8	Taormina, Sicily	42.4%	1,026	$2,430	$265	High
9	Cefalù, Sicily	42.1%	1,048	$1,604	$207	High
10	Amalfi, Campania	40.7%	525	$2,664	$334	High
11	Orosei, Sardinia	40.4%	568	$1,095	$203	High
12	Milan, Lombardy	40.4%	17,840	$1,871	$212	High
13	Padua, Veneto	39.8%	987	$1,185	$133	High
14	Turin, Piedmont	39.7%	4,344	$1,150	$134	High
15	Monopoli, Apulia	39.5%	1,261	$1,581	$216	High
16	Triest, Friuli – Venezia Giulia	39.3%	788	$1,298	$149	High
17	Bergamo, Lombardy	39.2%	1,308	$1,288	$145	High
18	Bari, Apulia	39.1%	2,805	$1,153	$136	High
19	Palermo, Sicily	39.1%	5,363	$1,042	$129	High
20	Lu Palau/Palau, Sardinia	39.0%	555	$1,360	$239	High
21	Polignano a Mare, Apulia	38.8%	770	$1,626	$207	High
22	Sirmione, Lombardy	38.7%	609	$1,513	$228	High
23	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	38.4%	745	$1,197	$217	High
24	Pisa, Tuscany	38.2%	1,247	$1,159	$145	High
25	Cagliari, Sardinia	38.2%	1,828	$1,035	$148	High
26	Como, Lombardy	38.2%	1,720	$1,913	$235	High
27	Massa Lubrense, Campania	37.9%	813	$2,797	$434	High
28	Trieste, Friuli-Venezia Giulia	37.7%	604	$1,191	$157	High
29	Levanto, Liguria	37.7%	557	$1,271	$192	High
30	Verona, Veneto	37.7%	2,888	$1,741	$200	High
31	Valtournenche, Aosta Valley	37.7%	512	$2,121	$303	High
32	Alghero, Sardinia	37.7%	1,831	$1,157	$204	High
33	Giardini-Naxos, Sicily	37.6%	552	$1,168	$171	High
34	Salerno, Campania	37.5%	1,059	$1,123	$145	High
35	Murera/Muravera, Sardinia	37.5%	468	$1,132	$215	High
36	Budune/Budoni, Sardinia	37.5%	576	$1,056	$236	High
37	Modena, Emilia-Romagna	37.2%	618	$1,244	$139	High
38	La Spezia, Liguria	37.2%	1,710	$1,089	$154	High
39	Naples, Campania	37.2%	7,302	$1,224	$146	High
40	Catania, Sicily	37.2%	2,992	$859	$109	High
41	Siena, Tuscany	37.0%	1,131	$1,605	$189	High
42	Peschiera del Garda, Veneto	36.8%	498	$1,476	$207	High
43	Santu Diadòru/San Teodoro, Sardinia	36.7%	849	$1,513	$325	High
44	Castellammare del Golfo, Sicily	36.7%	1,068	$1,247	$199	High
45	Olbia, Sardinia	36.7%	1,988	$1,249	$249	High
46	La Maddalena, Sardinia	36.6%	495	$990	$202	High
47	Syracuse, Sicily	36.6%	2,506	$1,257	$171	High
48	Fiumicino, Lazio	36.2%	616	$1,089	$145	High
49	Pula, Sardinia	36.2%	564	$1,225	$240	High
50	Genoa, Liguria	35.9%	2,870	$1,059	$145	High
51	San Vito Lo Capo, Sicily	35.9%	871	$1,057	$180	High
52	Crabonaxa/Villasimius, Sardinia	35.9%	754	$1,168	$256	High
53	Trapani, Sicily	35.9%	783	$753	$122	High
54	Bardolino, Veneto	35.9%	477	$1,849	$289	High
55	Desenzano del Garda, Lombardy	35.9%	808	$1,356	$207	High
56	Parma, Emilia-Romagna	35.8%	659	$917	$119	High
57	Forio, Campania	35.7%	544	$1,080	$189	High
58	Lecce, Apulia	35.7%	1,266	$955	$150	High
59	Avola, Sicily	35.6%	543	$1,030	$181	High
60	Livorno, Tuscany	35.5%	696	$819	$141	High
61	Martina Franca, Apulia	35.5%	630	$1,435	$235	High
62	Lungòni/Santa Teresa Gallura, Sardinia	35.3%	586	$865	$190	High
63	Riva del Garda, Trentino – Alto Adige/Südtirol	35.3%	640	$1,492	$206	High
64	Greve in Chianti, Tuscany	35.3%	538	$1,952	$331	High
65	Montepulciano, Tuscany	35.2%	508	$1,895	$263	High
66	Lerici, Liguria	35.0%	501	$1,195	$208	High
67	Pescara, Abruzzo	34.9%	512	$915	$147	High
68	Ostuni, Apulia	34.8%	1,592	$1,571	$279	High
69	Finale Ligure, Liguria	34.8%	750	$1,250	$174	High
70	Lucca, Tuscany	34.7%	1,707	$1,542	$225	High
71	Vieste, Apulia	34.6%	487	$584	$150	High
72	Lipari, Sicily	34.4%	779	$801	$175	High
73	Ravenna, Emilia-Romagna	34.3%	555	$1,065	$158	High
74	Rapallo, Liguria	34.1%	924	$1,240	$193	High
75	Capoliveri, Tuscany	34.1%	601	$953	$205	High
76	Camaiore, Tuscany	34.1%	674	$1,388	$281	High
77	Matera, Basilicata	33.8%	587	$1,140	$144	High
78	Assisi, Umbria	33.8%	601	$1,175	$156	High
79	San Gimignano, Tuscany	33.7%	526	$1,595	$248	High
80	Imperia, Liguria	33.6%	534	$996	$170	High
81	Perugia, Umbria	33.6%	971	$1,089	$166	High
82	Capannori, Tuscany	33.3%	486	$1,804	$353	High
83	Otranto, Apulia	33.3%	507	$795	$195	High
84	Castiglione della Pescaia, Tuscany	33.0%	589	$839	$205	High
85	Noto, Sicily	32.9%	869	$1,298	$232	High
86	Nardò, Apulia	32.7%	628	$714	$157	High
87	Jesolo, Veneto	32.6%	599	$977	$204	High
88	Gallipoli, Apulia	32.4%	931	$687	$172	High
89	Viareggio, Tuscany	32.3%	848	$962	$177	High
90	Ragusa, Sicily	32.0%	677	$1,064	$189	High
91	Rimini, Emilia-Romagna	32.0%	1,026	$882	$160	High
92	Porto Cesareo, Apulia	31.7%	888	$520	$162	High
93	Livigno, Lombardy	31.3%	468	$1,635	$389	High
94	Marsala, Sicily	30.4%	592	$629	$145	High
95	Sanremo, Liguria	30.4%	1,211	$1,040	$184	High
96	Agrigento, Sicily	30.3%	563	$684	$119	High
97	Lignano Sabbiadoro, Friuli – Venezia Giulia	30.2%	521	$842	$260	High
98	Cortona, Tuscany	30.1%	633	$1,530	$318	High
99	Arezzo, Tuscany	29.4%	525	$1,184	$220	High
100	Chioggia, Veneto	28.5%	467	$654	$139	High

How to Choose an Airbnb Investment Market in Italy

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Italy tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Italy

Understanding the regulatory environment is critical for any Airbnb investment in Italy. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 0 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 100 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Italy

This page ranks Airbnb markets in Italy across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Italy.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Italy.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Italy and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Italy, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Italy

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Italy.

What are the best places to invest in Airbnb in Italy?

Rome, Lazio leads this ranking for Italy with 28,958 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Italy?

Positano, Campania posts the highest average monthly revenue in this ranking at $5,539. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Italy?

Rome, Lazio has the highest occupancy rate in this comparison at 46.7%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Is short-term rental investing still profitable in Italy in 2026?

The markets ranked here average 36.4% occupancy, and the top performer posts $5,539 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Italy for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Italy?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Italy?

First-time investors in Italy should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Italy?

Across the markets ranked here, the average occupancy rate in Italy is 36.4%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Italy?

Regulation is one of the most overlooked risks in short-term rental investing. In Italy, 0 of 100 ranked markets have low regulation, 0 have medium, and 100 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Italy?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Italy ranking has about 745 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Italy?

Seasonal markets in Italy experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-08-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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