What Are the Best Places to Invest in Airbnb in Italy?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-07-06

The short-term rental market in Italy spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Italy across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Rome, Lazio leads by market size with 29,312 active listings and $2,663/month revenue. Across all ranked markets, average occupancy is 38.5% with $1,455/month in average revenue and $209/night ADR.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Italy by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Italy attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Rome, Lazio leads with 29,312 active short-term rental listings and $2,663/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Rome, Lazio	29,312	$2,663	$224	47.4%	High
2	Milan, Lombardy	18,106	$1,915	$213	41.3%	High
3	Florence, Tuscany	10,974	$2,563	$234	46.1%	High
4	Naples, Campania	7,415	$1,247	$147	37.9%	High
5	Venice, Veneto	7,405	$2,842	$250	44.7%	High
6	Palermo, Sicily	5,390	$1,082	$130	40.2%	High
7	Turin, Piedmont	4,456	$1,170	$135	40.6%	High
8	Bologna, Emilia-Romagna	3,696	$2,090	$188	44.6%	High
9	Catania, Sicily	3,014	$883	$109	37.9%	High
10	Verona, Veneto	2,908	$1,818	$200	39.3%	High
11	Genoa, Liguria	2,872	$1,131	$145	37.9%	High
12	Bari, Apulia	2,818	$1,203	$137	40.4%	High
13	Syracuse, Sicily	2,510	$1,314	$171	37.7%	High
14	Olbia, Sardinia	2,031	$1,378	$248	40.1%	High
15	Cagliari, Sardinia	1,838	$1,119	$147	40.3%	High
16	Alghero, Sardinia	1,820	$1,280	$203	40.5%	High
17	Como, Lombardy	1,729	$2,042	$237	39.8%	High
18	La Spezia, Liguria	1,725	$1,150	$156	38.9%	High
19	Lucca, Tuscany	1,713	$1,630	$223	36.9%	High
20	Ostuni, Apulia	1,599	$1,709	$280	36.7%	High
21	Sorrento, Campania	1,589	$3,630	$365	45.4%	High
22	Bergamo, Lombardy	1,330	$1,324	$147	40.5%	High
23	Lecce, Apulia	1,259	$996	$148	36.7%	High
24	Monopoli, Apulia	1,258	$1,640	$212	41.0%	High
25	Pisa, Tuscany	1,256	$1,217	$145	39.7%	High
26	Sanremo, Liguria	1,206	$1,143	$184	32.2%	High
27	Siena, Tuscany	1,128	$1,681	$191	38.0%	High
28	Salerno, Campania	1,077	$1,150	$147	38.7%	High
29	Castellammare del Golfo, Sicily	1,063	$1,344	$198	38.8%	High
30	Rimini, Emilia-Romagna	1,043	$936	$158	34.2%	High
31	Taormina, Sicily	1,043	$2,506	$265	44.1%	High
32	Cefalù, Sicily	1,036	$1,692	$208	43.8%	High
33	Padua, Veneto	996	$1,226	$134	40.3%	High
34	Perugia, Umbria	985	$1,131	$166	35.4%	High
35	Gallipoli, Apulia	929	$778	$170	35.2%	High
36	Rapallo, Liguria	928	$1,369	$192	36.8%	High
37	Porto Cesareo, Apulia	885	$628	$161	36.8%	High
38	Noto, Sicily	877	$1,392	$234	34.7%	High
39	San Vito Lo Capo, Sicily	868	$1,183	$181	39.5%	High
40	Santu Diadòru/San Teodoro, Sardinia	858	$1,727	$319	41.2%	High
41	Viareggio, Tuscany	850	$1,089	$177	35.4%	High
42	Massa Lubrense, Campania	810	$3,019	$431	39.8%	High
43	Desenzano del Garda, Lombardy	803	$1,472	$206	38.4%	High
44	Triest, Friuli – Venezia Giulia	800	$1,389	$149	41.5%	High
45	Trapani, Sicily	786	$786	$121	37.2%	High
46	Lipari, Sicily	779	$866	$174	36.2%	High
47	Polignano a Mare, Apulia	773	$1,712	$208	40.4%	High
48	Crabonaxa/Villasimius, Sardinia	764	$1,336	$253	40.3%	High
49	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	761	$1,295	$212	41.3%	High
50	Finale Ligure, Liguria	746	$1,355	$171	37.0%	High
51	Positano, Campania	708	$5,897	$673	46.9%	High
52	Camaiore, Tuscany	694	$1,575	$284	37.1%	High
53	Livorno, Tuscany	694	$907	$139	37.4%	High
54	Riomaggiore, Liguria	683	$2,155	$214	45.2%	High
55	Ragusa, Sicily	675	$1,158	$188	33.5%	High
56	Parma, Emilia-Romagna	667	$953	$120	37.2%	High
57	Riva del Garda, Trentino – Alto Adige/Südtirol	644	$1,625	$207	37.3%	High
58	Cortona, Tuscany	638	$1,653	$317	31.9%	High
59	Martina Franca, Apulia	632	$1,544	$235	37.2%	High
60	Fiumicino, Lazio	628	$1,128	$144	37.2%	High
61	Nardò, Apulia	617	$832	$159	36.4%	High
62	Modena, Emilia-Romagna	614	$1,292	$139	38.6%	High
63	Capoliveri, Tuscany	611	$1,039	$207	36.6%	High
64	Marsala, Sicily	610	$648	$147	31.4%	High
65	Jesolo, Veneto	610	$1,121	$203	36.3%	High
66	Sirmione, Lombardy	608	$1,690	$229	42.2%	High
67	Assisi, Umbria	605	$1,189	$156	34.4%	High
68	Trieste, Friuli-Venezia Giulia	604	$1,229	$158	38.9%	High
69	Lungòni/Santa Teresa Gallura, Sardinia	593	$975	$190	39.5%	High
70	Matera, Basilicata	590	$1,151	$144	34.4%	High
71	Castiglione della Pescaia, Tuscany	584	$969	$201	36.8%	High
72	Budune/Budoni, Sardinia	582	$1,167	$235	41.5%	High
73	Ravenna, Emilia-Romagna	568	$1,118	$160	36.6%	High
74	Agrigento, Sicily	568	$720	$121	30.8%	High
75	Pula, Sardinia	567	$1,339	$240	40.5%	High
76	Orosei, Sardinia	565	$1,205	$205	43.6%	High
77	Forio, Campania	558	$1,143	$191	37.3%	High
78	Giardini-Naxos, Sicily	557	$1,249	$171	39.8%	High
79	Levanto, Liguria	553	$1,370	$195	40.3%	High
80	Lu Palau/Palau, Sardinia	550	$1,584	$245	43.4%	High
81	Avola, Sicily	542	$1,107	$182	37.4%	High
82	Lignano Sabbiadoro, Friuli – Venezia Giulia	538	$918	$259	32.8%	High
83	Imperia, Liguria	536	$1,069	$170	35.4%	High
84	Arezzo, Tuscany	533	$1,252	$221	31.0%	High
85	Greve in Chianti, Tuscany	533	$2,088	$333	37.6%	High
86	San Gimignano, Tuscany	533	$1,660	$249	35.2%	High
87	Amalfi, Campania	518	$2,824	$338	41.8%	High
88	Valtournenche, Aosta Valley	513	$2,191	$305	37.8%	High
89	Montepulciano, Tuscany	512	$1,962	$264	36.4%	High
90	Otranto, Apulia	509	$884	$196	36.6%	High
91	Pescara, Abruzzo	507	$980	$147	36.8%	High
92	Peschiera del Garda, Veneto	504	$1,555	$207	39.0%	High
93	Vieste, Apulia	502	$635	$150	37.3%	High
94	La Maddalena, Sardinia	494	$1,130	$199	41.3%	High
95	Capannori, Tuscany	494	$1,959	$344	35.7%	High
96	Lerici, Liguria	490	$1,348	$208	38.0%	High
97	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	473	$1,123	$236	38.0%	High
98	Murera/Muravera, Sardinia	472	$1,251	$215	42.1%	High
99	Bardolino, Veneto	470	$2,016	$284	38.5%	High
100	San Michele al Tagliamento, Veneto	470	$657	$386	31.8%	High

Most Profitable Airbnb Markets in Italy by Revenue

The most profitable Airbnb cities in Italy are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Positano, Campania leads with $5,897/month at $673 ADR and 46.9% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Positano, Campania	$5,897	708	$673	46.9%	High
2	Sorrento, Campania	$3,630	1,589	$365	45.4%	High
3	Massa Lubrense, Campania	$3,019	810	$431	39.8%	High
4	Venice, Veneto	$2,842	7,405	$250	44.7%	High
5	Amalfi, Campania	$2,824	518	$338	41.8%	High
6	Rome, Lazio	$2,663	29,312	$224	47.4%	High
7	Florence, Tuscany	$2,563	10,974	$234	46.1%	High
8	Taormina, Sicily	$2,506	1,043	$265	44.1%	High
9	Valtournenche, Aosta Valley	$2,191	513	$305	37.8%	High
10	Riomaggiore, Liguria	$2,155	683	$214	45.2%	High
11	Bologna, Emilia-Romagna	$2,090	3,696	$188	44.6%	High
12	Greve in Chianti, Tuscany	$2,088	533	$333	37.6%	High
13	Como, Lombardy	$2,042	1,729	$237	39.8%	High
14	Bardolino, Veneto	$2,016	470	$284	38.5%	High
15	Montepulciano, Tuscany	$1,962	512	$264	36.4%	High
16	Capannori, Tuscany	$1,959	494	$344	35.7%	High
17	Milan, Lombardy	$1,915	18,106	$213	41.3%	High
18	Verona, Veneto	$1,818	2,908	$200	39.3%	High
19	Santu Diadòru/San Teodoro, Sardinia	$1,727	858	$319	41.2%	High
20	Polignano a Mare, Apulia	$1,712	773	$208	40.4%	High
21	Ostuni, Apulia	$1,709	1,599	$280	36.7%	High
22	Cefalù, Sicily	$1,692	1,036	$208	43.8%	High
23	Sirmione, Lombardy	$1,690	608	$229	42.2%	High
24	Siena, Tuscany	$1,681	1,128	$191	38.0%	High
25	San Gimignano, Tuscany	$1,660	533	$249	35.2%	High
26	Cortona, Tuscany	$1,653	638	$317	31.9%	High
27	Monopoli, Apulia	$1,640	1,258	$212	41.0%	High
28	Lucca, Tuscany	$1,630	1,713	$223	36.9%	High
29	Riva del Garda, Trentino – Alto Adige/Südtirol	$1,625	644	$207	37.3%	High
30	Lu Palau/Palau, Sardinia	$1,584	550	$245	43.4%	High
31	Camaiore, Tuscany	$1,575	694	$284	37.1%	High
32	Peschiera del Garda, Veneto	$1,555	504	$207	39.0%	High
33	Martina Franca, Apulia	$1,544	632	$235	37.2%	High
34	Desenzano del Garda, Lombardy	$1,472	803	$206	38.4%	High
35	Noto, Sicily	$1,392	877	$234	34.7%	High
36	Triest, Friuli – Venezia Giulia	$1,389	800	$149	41.5%	High
37	Olbia, Sardinia	$1,378	2,031	$248	40.1%	High
38	Levanto, Liguria	$1,370	553	$195	40.3%	High
39	Rapallo, Liguria	$1,369	928	$192	36.8%	High
40	Finale Ligure, Liguria	$1,355	746	$171	37.0%	High
41	Lerici, Liguria	$1,348	490	$208	38.0%	High
42	Castellammare del Golfo, Sicily	$1,344	1,063	$198	38.8%	High
43	Pula, Sardinia	$1,339	567	$240	40.5%	High
44	Crabonaxa/Villasimius, Sardinia	$1,336	764	$253	40.3%	High
45	Bergamo, Lombardy	$1,324	1,330	$147	40.5%	High
46	Syracuse, Sicily	$1,314	2,510	$171	37.7%	High
47	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	$1,295	761	$212	41.3%	High
48	Modena, Emilia-Romagna	$1,292	614	$139	38.6%	High
49	Alghero, Sardinia	$1,280	1,820	$203	40.5%	High
50	Arezzo, Tuscany	$1,252	533	$221	31.0%	High
51	Murera/Muravera, Sardinia	$1,251	472	$215	42.1%	High
52	Giardini-Naxos, Sicily	$1,249	557	$171	39.8%	High
53	Naples, Campania	$1,247	7,415	$147	37.9%	High
54	Trieste, Friuli-Venezia Giulia	$1,229	604	$158	38.9%	High
55	Padua, Veneto	$1,226	996	$134	40.3%	High
56	Pisa, Tuscany	$1,217	1,256	$145	39.7%	High
57	Orosei, Sardinia	$1,205	565	$205	43.6%	High
58	Bari, Apulia	$1,203	2,818	$137	40.4%	High
59	Assisi, Umbria	$1,189	605	$156	34.4%	High
60	San Vito Lo Capo, Sicily	$1,183	868	$181	39.5%	High
61	Turin, Piedmont	$1,170	4,456	$135	40.6%	High
62	Budune/Budoni, Sardinia	$1,167	582	$235	41.5%	High
63	Ragusa, Sicily	$1,158	675	$188	33.5%	High
64	Matera, Basilicata	$1,151	590	$144	34.4%	High
65	Salerno, Campania	$1,150	1,077	$147	38.7%	High
66	La Spezia, Liguria	$1,150	1,725	$156	38.9%	High
67	Forio, Campania	$1,143	558	$191	37.3%	High
68	Sanremo, Liguria	$1,143	1,206	$184	32.2%	High
69	Perugia, Umbria	$1,131	985	$166	35.4%	High
70	Genoa, Liguria	$1,131	2,872	$145	37.9%	High
71	La Maddalena, Sardinia	$1,130	494	$199	41.3%	High
72	Fiumicino, Lazio	$1,128	628	$144	37.2%	High
73	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	$1,123	473	$236	38.0%	High
74	Jesolo, Veneto	$1,121	610	$203	36.3%	High
75	Cagliari, Sardinia	$1,119	1,838	$147	40.3%	High
76	Ravenna, Emilia-Romagna	$1,118	568	$160	36.6%	High
77	Avola, Sicily	$1,107	542	$182	37.4%	High
78	Viareggio, Tuscany	$1,089	850	$177	35.4%	High
79	Palermo, Sicily	$1,082	5,390	$130	40.2%	High
80	Imperia, Liguria	$1,069	536	$170	35.4%	High
81	Capoliveri, Tuscany	$1,039	611	$207	36.6%	High
82	Lecce, Apulia	$996	1,259	$148	36.7%	High
83	Pescara, Abruzzo	$980	507	$147	36.8%	High
84	Lungòni/Santa Teresa Gallura, Sardinia	$975	593	$190	39.5%	High
85	Castiglione della Pescaia, Tuscany	$969	584	$201	36.8%	High
86	Parma, Emilia-Romagna	$953	667	$120	37.2%	High
87	Rimini, Emilia-Romagna	$936	1,043	$158	34.2%	High
88	Lignano Sabbiadoro, Friuli – Venezia Giulia	$918	538	$259	32.8%	High
89	Livorno, Tuscany	$907	694	$139	37.4%	High
90	Otranto, Apulia	$884	509	$196	36.6%	High
91	Catania, Sicily	$883	3,014	$109	37.9%	High
92	Lipari, Sicily	$866	779	$174	36.2%	High
93	Nardò, Apulia	$832	617	$159	36.4%	High
94	Trapani, Sicily	$786	786	$121	37.2%	High
95	Gallipoli, Apulia	$778	929	$170	35.2%	High
96	Agrigento, Sicily	$720	568	$121	30.8%	High
97	San Michele al Tagliamento, Veneto	$657	470	$386	31.8%	High
98	Marsala, Sicily	$648	610	$147	31.4%	High
99	Vieste, Apulia	$635	502	$150	37.3%	High
100	Porto Cesareo, Apulia	$628	885	$161	36.8%	High

Most Expensive Airbnb Markets in Italy by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Positano, Campania commands the highest Airbnb nightly rate in Italy at $673/night, generating $5,897/month at 46.9% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Positano, Campania	$673	708	$5,897	46.9%	High
2	Massa Lubrense, Campania	$431	810	$3,019	39.8%	High
3	San Michele al Tagliamento, Veneto	$386	470	$657	31.8%	High
4	Sorrento, Campania	$365	1,589	$3,630	45.4%	High
5	Capannori, Tuscany	$344	494	$1,959	35.7%	High
6	Amalfi, Campania	$338	518	$2,824	41.8%	High
7	Greve in Chianti, Tuscany	$333	533	$2,088	37.6%	High
8	Santu Diadòru/San Teodoro, Sardinia	$319	858	$1,727	41.2%	High
9	Cortona, Tuscany	$317	638	$1,653	31.9%	High
10	Valtournenche, Aosta Valley	$305	513	$2,191	37.8%	High
11	Bardolino, Veneto	$284	470	$2,016	38.5%	High
12	Camaiore, Tuscany	$284	694	$1,575	37.1%	High
13	Ostuni, Apulia	$280	1,599	$1,709	36.7%	High
14	Taormina, Sicily	$265	1,043	$2,506	44.1%	High
15	Montepulciano, Tuscany	$264	512	$1,962	36.4%	High
16	Lignano Sabbiadoro, Friuli – Venezia Giulia	$259	538	$918	32.8%	High
17	Crabonaxa/Villasimius, Sardinia	$253	764	$1,336	40.3%	High
18	Venice, Veneto	$250	7,405	$2,842	44.7%	High
19	San Gimignano, Tuscany	$249	533	$1,660	35.2%	High
20	Olbia, Sardinia	$248	2,031	$1,378	40.1%	High
21	Lu Palau/Palau, Sardinia	$245	550	$1,584	43.4%	High
22	Pula, Sardinia	$240	567	$1,339	40.5%	High
23	Como, Lombardy	$237	1,729	$2,042	39.8%	High
24	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	$236	473	$1,123	38.0%	High
25	Martina Franca, Apulia	$235	632	$1,544	37.2%	High
26	Budune/Budoni, Sardinia	$235	582	$1,167	41.5%	High
27	Noto, Sicily	$234	877	$1,392	34.7%	High
28	Florence, Tuscany	$234	10,974	$2,563	46.1%	High
29	Sirmione, Lombardy	$229	608	$1,690	42.2%	High
30	Rome, Lazio	$224	29,312	$2,663	47.4%	High
31	Lucca, Tuscany	$223	1,713	$1,630	36.9%	High
32	Arezzo, Tuscany	$221	533	$1,252	31.0%	High
33	Murera/Muravera, Sardinia	$215	472	$1,251	42.1%	High
34	Riomaggiore, Liguria	$214	683	$2,155	45.2%	High
35	Milan, Lombardy	$213	18,106	$1,915	41.3%	High
36	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	$212	761	$1,295	41.3%	High
37	Monopoli, Apulia	$212	1,258	$1,640	41.0%	High
38	Polignano a Mare, Apulia	$208	773	$1,712	40.4%	High
39	Cefalù, Sicily	$208	1,036	$1,692	43.8%	High
40	Lerici, Liguria	$208	490	$1,348	38.0%	High
41	Riva del Garda, Trentino – Alto Adige/Südtirol	$207	644	$1,625	37.3%	High
42	Capoliveri, Tuscany	$207	611	$1,039	36.6%	High
43	Peschiera del Garda, Veneto	$207	504	$1,555	39.0%	High
44	Desenzano del Garda, Lombardy	$206	803	$1,472	38.4%	High
45	Orosei, Sardinia	$205	565	$1,205	43.6%	High
46	Jesolo, Veneto	$203	610	$1,121	36.3%	High
47	Alghero, Sardinia	$203	1,820	$1,280	40.5%	High
48	Castiglione della Pescaia, Tuscany	$201	584	$969	36.8%	High
49	Verona, Veneto	$200	2,908	$1,818	39.3%	High
50	La Maddalena, Sardinia	$199	494	$1,130	41.3%	High
51	Castellammare del Golfo, Sicily	$198	1,063	$1,344	38.8%	High
52	Otranto, Apulia	$196	509	$884	36.6%	High
53	Levanto, Liguria	$195	553	$1,370	40.3%	High
54	Rapallo, Liguria	$192	928	$1,369	36.8%	High
55	Siena, Tuscany	$191	1,128	$1,681	38.0%	High
56	Forio, Campania	$191	558	$1,143	37.3%	High
57	Lungòni/Santa Teresa Gallura, Sardinia	$190	593	$975	39.5%	High
58	Ragusa, Sicily	$188	675	$1,158	33.5%	High
59	Bologna, Emilia-Romagna	$188	3,696	$2,090	44.6%	High
60	Sanremo, Liguria	$184	1,206	$1,143	32.2%	High
61	Avola, Sicily	$182	542	$1,107	37.4%	High
62	San Vito Lo Capo, Sicily	$181	868	$1,183	39.5%	High
63	Viareggio, Tuscany	$177	850	$1,089	35.4%	High
64	Lipari, Sicily	$174	779	$866	36.2%	High
65	Syracuse, Sicily	$171	2,510	$1,314	37.7%	High
66	Finale Ligure, Liguria	$171	746	$1,355	37.0%	High
67	Giardini-Naxos, Sicily	$171	557	$1,249	39.8%	High
68	Gallipoli, Apulia	$170	929	$778	35.2%	High
69	Imperia, Liguria	$170	536	$1,069	35.4%	High
70	Perugia, Umbria	$166	985	$1,131	35.4%	High
71	Porto Cesareo, Apulia	$161	885	$628	36.8%	High
72	Ravenna, Emilia-Romagna	$160	568	$1,118	36.6%	High
73	Nardò, Apulia	$159	617	$832	36.4%	High
74	Rimini, Emilia-Romagna	$158	1,043	$936	34.2%	High
75	Trieste, Friuli-Venezia Giulia	$158	604	$1,229	38.9%	High
76	Assisi, Umbria	$156	605	$1,189	34.4%	High
77	La Spezia, Liguria	$156	1,725	$1,150	38.9%	High
78	Vieste, Apulia	$150	502	$635	37.3%	High
79	Triest, Friuli – Venezia Giulia	$149	800	$1,389	41.5%	High
80	Lecce, Apulia	$148	1,259	$996	36.7%	High
81	Cagliari, Sardinia	$147	1,838	$1,119	40.3%	High
82	Marsala, Sicily	$147	610	$648	31.4%	High
83	Bergamo, Lombardy	$147	1,330	$1,324	40.5%	High
84	Pescara, Abruzzo	$147	507	$980	36.8%	High
85	Salerno, Campania	$147	1,077	$1,150	38.7%	High
86	Naples, Campania	$147	7,415	$1,247	37.9%	High
87	Pisa, Tuscany	$145	1,256	$1,217	39.7%	High
88	Genoa, Liguria	$145	2,872	$1,131	37.9%	High
89	Fiumicino, Lazio	$144	628	$1,128	37.2%	High
90	Matera, Basilicata	$144	590	$1,151	34.4%	High
91	Livorno, Tuscany	$139	694	$907	37.4%	High
92	Modena, Emilia-Romagna	$139	614	$1,292	38.6%	High
93	Bari, Apulia	$137	2,818	$1,203	40.4%	High
94	Turin, Piedmont	$135	4,456	$1,170	40.6%	High
95	Padua, Veneto	$134	996	$1,226	40.3%	High
96	Palermo, Sicily	$130	5,390	$1,082	40.2%	High
97	Trapani, Sicily	$121	786	$786	37.2%	High
98	Agrigento, Sicily	$121	568	$720	30.8%	High
99	Parma, Emilia-Romagna	$120	667	$953	37.2%	High
100	Catania, Sicily	$109	3,014	$883	37.9%	High

Highest Occupancy Airbnb Markets in Italy

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Rome, Lazio leads Italy with 47.4% occupancy, $2,663/month revenue, and 29,312 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Rome, Lazio	47.4%	29,312	$2,663	$224	High
2	Positano, Campania	46.9%	708	$5,897	$673	High
3	Florence, Tuscany	46.1%	10,974	$2,563	$234	High
4	Sorrento, Campania	45.4%	1,589	$3,630	$365	High
5	Riomaggiore, Liguria	45.2%	683	$2,155	$214	High
6	Venice, Veneto	44.7%	7,405	$2,842	$250	High
7	Bologna, Emilia-Romagna	44.6%	3,696	$2,090	$188	High
8	Taormina, Sicily	44.1%	1,043	$2,506	$265	High
9	Cefalù, Sicily	43.8%	1,036	$1,692	$208	High
10	Orosei, Sardinia	43.6%	565	$1,205	$205	High
11	Lu Palau/Palau, Sardinia	43.4%	550	$1,584	$245	High
12	Sirmione, Lombardy	42.2%	608	$1,690	$229	High
13	Murera/Muravera, Sardinia	42.1%	472	$1,251	$215	High
14	Amalfi, Campania	41.8%	518	$2,824	$338	High
15	Triest, Friuli – Venezia Giulia	41.5%	800	$1,389	$149	High
16	Budune/Budoni, Sardinia	41.5%	582	$1,167	$235	High
17	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	41.3%	761	$1,295	$212	High
18	La Maddalena, Sardinia	41.3%	494	$1,130	$199	High
19	Milan, Lombardy	41.3%	18,106	$1,915	$213	High
20	Santu Diadòru/San Teodoro, Sardinia	41.2%	858	$1,727	$319	High
21	Monopoli, Apulia	41.0%	1,258	$1,640	$212	High
22	Turin, Piedmont	40.6%	4,456	$1,170	$135	High
23	Alghero, Sardinia	40.5%	1,820	$1,280	$203	High
24	Bergamo, Lombardy	40.5%	1,330	$1,324	$147	High
25	Pula, Sardinia	40.5%	567	$1,339	$240	High
26	Bari, Apulia	40.4%	2,818	$1,203	$137	High
27	Polignano a Mare, Apulia	40.4%	773	$1,712	$208	High
28	Cagliari, Sardinia	40.3%	1,838	$1,119	$147	High
29	Padua, Veneto	40.3%	996	$1,226	$134	High
30	Levanto, Liguria	40.3%	553	$1,370	$195	High
31	Crabonaxa/Villasimius, Sardinia	40.3%	764	$1,336	$253	High
32	Palermo, Sicily	40.2%	5,390	$1,082	$130	High
33	Olbia, Sardinia	40.1%	2,031	$1,378	$248	High
34	Como, Lombardy	39.8%	1,729	$2,042	$237	High
35	Massa Lubrense, Campania	39.8%	810	$3,019	$431	High
36	Giardini-Naxos, Sicily	39.8%	557	$1,249	$171	High
37	Pisa, Tuscany	39.7%	1,256	$1,217	$145	High
38	San Vito Lo Capo, Sicily	39.5%	868	$1,183	$181	High
39	Lungòni/Santa Teresa Gallura, Sardinia	39.5%	593	$975	$190	High
40	Verona, Veneto	39.3%	2,908	$1,818	$200	High
41	Peschiera del Garda, Veneto	39.0%	504	$1,555	$207	High
42	Trieste, Friuli-Venezia Giulia	38.9%	604	$1,229	$158	High
43	La Spezia, Liguria	38.9%	1,725	$1,150	$156	High
44	Castellammare del Golfo, Sicily	38.8%	1,063	$1,344	$198	High
45	Salerno, Campania	38.7%	1,077	$1,150	$147	High
46	Modena, Emilia-Romagna	38.6%	614	$1,292	$139	High
47	Bardolino, Veneto	38.5%	470	$2,016	$284	High
48	Desenzano del Garda, Lombardy	38.4%	803	$1,472	$206	High
49	Lerici, Liguria	38.0%	490	$1,348	$208	High
50	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	38.0%	473	$1,123	$236	High
51	Siena, Tuscany	38.0%	1,128	$1,681	$191	High
52	Naples, Campania	37.9%	7,415	$1,247	$147	High
53	Catania, Sicily	37.9%	3,014	$883	$109	High
54	Genoa, Liguria	37.9%	2,872	$1,131	$145	High
55	Valtournenche, Aosta Valley	37.8%	513	$2,191	$305	High
56	Syracuse, Sicily	37.7%	2,510	$1,314	$171	High
57	Greve in Chianti, Tuscany	37.6%	533	$2,088	$333	High
58	Avola, Sicily	37.4%	542	$1,107	$182	High
59	Livorno, Tuscany	37.4%	694	$907	$139	High
60	Riva del Garda, Trentino – Alto Adige/Südtirol	37.3%	644	$1,625	$207	High
61	Forio, Campania	37.3%	558	$1,143	$191	High
62	Vieste, Apulia	37.3%	502	$635	$150	High
63	Martina Franca, Apulia	37.2%	632	$1,544	$235	High
64	Trapani, Sicily	37.2%	786	$786	$121	High
65	Fiumicino, Lazio	37.2%	628	$1,128	$144	High
66	Parma, Emilia-Romagna	37.2%	667	$953	$120	High
67	Camaiore, Tuscany	37.1%	694	$1,575	$284	High
68	Finale Ligure, Liguria	37.0%	746	$1,355	$171	High
69	Lucca, Tuscany	36.9%	1,713	$1,630	$223	High
70	Pescara, Abruzzo	36.8%	507	$980	$147	High
71	Porto Cesareo, Apulia	36.8%	885	$628	$161	High
72	Rapallo, Liguria	36.8%	928	$1,369	$192	High
73	Castiglione della Pescaia, Tuscany	36.8%	584	$969	$201	High
74	Lecce, Apulia	36.7%	1,259	$996	$148	High
75	Ostuni, Apulia	36.7%	1,599	$1,709	$280	High
76	Otranto, Apulia	36.6%	509	$884	$196	High
77	Capoliveri, Tuscany	36.6%	611	$1,039	$207	High
78	Ravenna, Emilia-Romagna	36.6%	568	$1,118	$160	High
79	Montepulciano, Tuscany	36.4%	512	$1,962	$264	High
80	Nardò, Apulia	36.4%	617	$832	$159	High
81	Jesolo, Veneto	36.3%	610	$1,121	$203	High
82	Lipari, Sicily	36.2%	779	$866	$174	High
83	Capannori, Tuscany	35.7%	494	$1,959	$344	High
84	Perugia, Umbria	35.4%	985	$1,131	$166	High
85	Viareggio, Tuscany	35.4%	850	$1,089	$177	High
86	Imperia, Liguria	35.4%	536	$1,069	$170	High
87	Gallipoli, Apulia	35.2%	929	$778	$170	High
88	San Gimignano, Tuscany	35.2%	533	$1,660	$249	High
89	Noto, Sicily	34.7%	877	$1,392	$234	High
90	Assisi, Umbria	34.4%	605	$1,189	$156	High
91	Matera, Basilicata	34.4%	590	$1,151	$144	High
92	Rimini, Emilia-Romagna	34.2%	1,043	$936	$158	High
93	Ragusa, Sicily	33.5%	675	$1,158	$188	High
94	Lignano Sabbiadoro, Friuli – Venezia Giulia	32.8%	538	$918	$259	High
95	Sanremo, Liguria	32.2%	1,206	$1,143	$184	High
96	Cortona, Tuscany	31.9%	638	$1,653	$317	High
97	San Michele al Tagliamento, Veneto	31.8%	470	$657	$386	High
98	Marsala, Sicily	31.4%	610	$648	$147	High
99	Arezzo, Tuscany	31.0%	533	$1,252	$221	High
100	Agrigento, Sicily	30.8%	568	$720	$121	High

How to Choose an Airbnb Investment Market in Italy

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Italy tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Italy

Understanding the regulatory environment is critical for any Airbnb investment in Italy. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 0 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 100 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Italy

This page ranks Airbnb markets in Italy across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Italy.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Italy.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Italy and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Italy, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Italy

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Italy.

What are the best places to invest in Airbnb in Italy?

Rome, Lazio leads this ranking for Italy with 29,312 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Italy?

Positano, Campania posts the highest average monthly revenue in this ranking at $5,897. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Italy?

Rome, Lazio has the highest occupancy rate in this comparison at 47.4%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Is short-term rental investing still profitable in Italy in 2026?

The markets ranked here average 38.5% occupancy, and the top performer posts $5,897 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Italy for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Italy?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Italy?

First-time investors in Italy should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Italy?

Across the markets ranked here, the average occupancy rate in Italy is 38.5%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Italy?

Regulation is one of the most overlooked risks in short-term rental investing. In Italy, 0 of 100 ranked markets have low regulation, 0 have medium, and 100 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Italy?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Italy ranking has about 746 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Italy?

Seasonal markets in Italy experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-07-06. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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