What Are the Best Places to Invest in Airbnb in Italy?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-05-04

The short-term rental market in Italy spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Italy across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Rome, Lazio leads by market size with 25,693 active listings and $2,782/month revenue. Across all ranked markets, average occupancy is 40.0% with $1,559/month in average revenue and $203/night ADR.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Italy by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Italy attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Rome, Lazio leads with 25,693 active short-term rental listings and $2,782/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Rome, Lazio	25,693	$2,782	$222	48.2%	High
2	Milan, Lombardy	15,534	$1,997	$205	42.7%	High
3	Florence, Tuscany	10,238	$2,655	$231	47.3%	High
4	Venice, Veneto	6,714	$2,916	$250	45.1%	High
5	Naples, Campania	6,435	$1,317	$142	39.4%	High
6	Palermo, Sicily	4,635	$1,159	$127	41.3%	High
7	Turin, Piedmont	3,829	$1,200	$130	41.2%	High
8	Bologna, Emilia-Romagna	3,329	$2,101	$179	46.0%	High
9	Verona, Veneto	2,556	$1,934	$195	40.7%	High
10	Catania, Sicily	2,517	$952	$106	39.3%	High
11	Genoa, Liguria	2,397	$1,207	$138	40.3%	High
12	Bari, Apulia	2,338	$1,313	$133	42.4%	High
13	Syracuse, Sicily	2,302	$1,366	$168	38.5%	High
14	Olbia, Sardinia	1,916	$1,476	$234	41.8%	High
15	Cagliari, Sardinia	1,686	$1,198	$142	41.7%	High
16	Alghero, Sardinia	1,635	$1,367	$198	42.2%	High
17	Lucca, Tuscany	1,595	$1,728	$218	38.1%	High
18	La Spezia, Liguria	1,555	$1,239	$154	40.2%	High
19	Sorrento, Campania	1,539	$3,736	$351	47.7%	High
20	Como, Lombardy	1,523	$2,264	$232	41.8%	High
21	Ostuni, Apulia	1,494	$1,816	$271	37.3%	High
22	Monopoli, Apulia	1,179	$1,726	$207	42.4%	High
23	Lecce, Apulia	1,157	$1,031	$144	37.6%	High
24	Pisa, Tuscany	1,140	$1,288	$141	41.7%	High
25	Bergamo, Lombardy	1,136	$1,412	$145	41.9%	High
26	Sanremo, Liguria	1,070	$1,197	$178	32.9%	High
27	Siena, Tuscany	1,036	$1,751	$187	39.6%	High
28	Castellammare del Golfo, Sicily	988	$1,390	$195	39.8%	High
29	Cefalù, Sicily	967	$1,715	$202	45.6%	High
30	Taormina, Sicily	957	$2,665	$253	47.3%	High
31	Rimini, Emilia-Romagna	932	$996	$151	35.9%	High
32	Salerno, Campania	915	$1,269	$141	41.4%	High
33	Padua, Veneto	879	$1,301	$131	41.9%	High
34	Gallipoli, Apulia	876	$805	$161	35.4%	High
35	Perugia, Umbria	872	$1,172	$161	36.5%	High
36	Noto, Sicily	851	$1,451	$227	35.2%	High
37	Rapallo, Liguria	845	$1,462	$185	38.7%	High
38	Triest, Friuli – Venezia Giulia	841	$1,394	$145	42.2%	High
39	San Vito Lo Capo, Sicily	822	$1,231	$173	41.1%	High
40	Santu Diadòru/San Teodoro, Sardinia	803	$1,864	$301	43.8%	High
41	Viareggio, Tuscany	773	$1,183	$170	37.0%	High
42	Massa Lubrense, Campania	769	$3,158	$423	41.5%	High
43	Crabonaxa/Villasimius, Sardinia	757	$1,398	$240	40.7%	High
44	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	747	$1,370	$207	42.2%	High
45	Desenzano del Garda, Lombardy	743	$1,571	$202	40.0%	High
46	Lipari, Sicily	736	$907	$170	36.4%	High
47	Porto Cesareo, Apulia	729	$711	$152	37.5%	High
48	Trapani, Sicily	723	$790	$116	37.6%	High
49	Polignano a Mare, Apulia	686	$1,877	$206	42.5%	High
50	Finale Ligure, Liguria	686	$1,400	$167	37.7%	High
51	Positano, Campania	679	$6,228	$656	49.9%	High
52	Camaiore, Tuscany	672	$1,741	$280	39.2%	High
53	Riomaggiore, Liguria	666	$2,248	$207	47.8%	High
54	Ragusa, Sicily	664	$1,157	$179	33.6%	High
55	Livorno, Tuscany	614	$1,011	$132	39.0%	High
56	Parma, Emilia-Romagna	606	$986	$115	37.7%	High
57	Cortona, Tuscany	599	$1,800	$308	33.5%	High
58	Riva del Garda, Trentino – Alto Adige/Südtirol	591	$1,729	$201	39.6%	High
59	Sirmione, Lombardy	571	$1,828	$219	44.3%	High
60	Jesolo, Veneto	571	$1,209	$194	37.4%	High
61	Nardò, Apulia	569	$890	$156	37.0%	High
62	Lungòni/Santa Teresa Gallura, Sardinia	569	$1,060	$179	41.0%	High
63	Budune/Budoni, Sardinia	566	$1,246	$230	41.9%	High
64	Marsala, Sicily	564	$660	$143	31.3%	High
65	Martina Franca, Apulia	552	$1,666	$240	38.7%	High
66	Capoliveri, Tuscany	551	$1,161	$204	39.7%	High
67	Castiglione della Pescaia, Tuscany	551	$1,048	$196	37.6%	High
68	Pula, Sardinia	540	$1,403	$233	41.4%	High
69	Orosei, Sardinia	533	$1,225	$192	44.0%	High
70	Fiumicino, Lazio	531	$1,218	$143	37.4%	High
71	Forio, Campania	529	$1,190	$182	38.3%	High
72	Lu Palau/Palau, Sardinia	529	$1,654	$243	44.8%	High
73	Assisi, Umbria	525	$1,203	$148	34.6%	High
74	Levanto, Liguria	524	$1,371	$184	41.8%	High
75	Modena, Emilia-Romagna	523	$1,406	$136	39.7%	High
76	Ravenna, Emilia-Romagna	515	$1,150	$159	37.9%	High
77	Avola, Sicily	510	$1,145	$181	37.3%	High
78	Greve in Chianti, Tuscany	510	$2,229	$317	39.5%	High
79	Valtournenche, Aosta Valley	505	$2,140	$283	37.5%	High
80	Matera, Basilicata	505	$1,231	$135	36.3%	High
81	Giardini-Naxos, Sicily	502	$1,337	$161	41.6%	High
82	Agrigento, Sicily	498	$787	$123	32.2%	High
83	Montepulciano, Tuscany	497	$2,029	$257	37.4%	High
84	Imperia, Liguria	489	$1,091	$165	35.6%	High
85	San Gimignano, Tuscany	489	$1,775	$237	37.8%	High
86	La Maddalena, Sardinia	482	$1,164	$190	42.0%	High
87	Amalfi, Campania	477	$3,085	$331	44.7%	High
88	Capannori, Tuscany	467	$2,166	$338	37.0%	High
89	Otranto, Apulia	466	$937	$182	37.7%	High
90	San Michele al Tagliamento, Veneto	466	$656	$404	32.5%	High
91	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	462	$1,167	$222	38.9%	High
92	Vieste, Apulia	460	$684	$147	37.7%	High
93	Lerici, Liguria	460	$1,442	$203	39.4%	High
94	Murera/Muravera, Sardinia	454	$1,348	$204	43.5%	High
95	Arezzo, Tuscany	447	$1,371	$221	32.1%	High
96	Vernazza, Liguria	446	$2,248	$213	47.2%	High
97	Bellagio, Lombardy	446	$3,271	$331	48.2%	High
98	Peschiera del Garda, Veneto	443	$1,618	$198	40.5%	High
99	Durgali/Dorgali, Sardinia	442	$1,223	$184	42.9%	High
100	Pescara, Abruzzo	438	$1,056	$140	39.1%	High

Most Profitable Airbnb Markets in Italy by Revenue

The most profitable Airbnb cities in Italy are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Positano, Campania leads with $6,228/month at $656 ADR and 49.9% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Positano, Campania	$6,228	679	$656	49.9%	High
2	Sorrento, Campania	$3,736	1,539	$351	47.7%	High
3	Bellagio, Lombardy	$3,271	446	$331	48.2%	High
4	Massa Lubrense, Campania	$3,158	769	$423	41.5%	High
5	Amalfi, Campania	$3,085	477	$331	44.7%	High
6	Venice, Veneto	$2,916	6,714	$250	45.1%	High
7	Rome, Lazio	$2,782	25,693	$222	48.2%	High
8	Taormina, Sicily	$2,665	957	$253	47.3%	High
9	Florence, Tuscany	$2,655	10,238	$231	47.3%	High
10	Como, Lombardy	$2,264	1,523	$232	41.8%	High
11	Vernazza, Liguria	$2,248	446	$213	47.2%	High
12	Riomaggiore, Liguria	$2,248	666	$207	47.8%	High
13	Greve in Chianti, Tuscany	$2,229	510	$317	39.5%	High
14	Capannori, Tuscany	$2,166	467	$338	37.0%	High
15	Valtournenche, Aosta Valley	$2,140	505	$283	37.5%	High
16	Bologna, Emilia-Romagna	$2,101	3,329	$179	46.0%	High
17	Montepulciano, Tuscany	$2,029	497	$257	37.4%	High
18	Milan, Lombardy	$1,997	15,534	$205	42.7%	High
19	Verona, Veneto	$1,934	2,556	$195	40.7%	High
20	Polignano a Mare, Apulia	$1,877	686	$206	42.5%	High
21	Santu Diadòru/San Teodoro, Sardinia	$1,864	803	$301	43.8%	High
22	Sirmione, Lombardy	$1,828	571	$219	44.3%	High
23	Ostuni, Apulia	$1,816	1,494	$271	37.3%	High
24	Cortona, Tuscany	$1,800	599	$308	33.5%	High
25	San Gimignano, Tuscany	$1,775	489	$237	37.8%	High
26	Siena, Tuscany	$1,751	1,036	$187	39.6%	High
27	Camaiore, Tuscany	$1,741	672	$280	39.2%	High
28	Riva del Garda, Trentino – Alto Adige/Südtirol	$1,729	591	$201	39.6%	High
29	Lucca, Tuscany	$1,728	1,595	$218	38.1%	High
30	Monopoli, Apulia	$1,726	1,179	$207	42.4%	High
31	Cefalù, Sicily	$1,715	967	$202	45.6%	High
32	Martina Franca, Apulia	$1,666	552	$240	38.7%	High
33	Lu Palau/Palau, Sardinia	$1,654	529	$243	44.8%	High
34	Peschiera del Garda, Veneto	$1,618	443	$198	40.5%	High
35	Desenzano del Garda, Lombardy	$1,571	743	$202	40.0%	High
36	Olbia, Sardinia	$1,476	1,916	$234	41.8%	High
37	Rapallo, Liguria	$1,462	845	$185	38.7%	High
38	Noto, Sicily	$1,451	851	$227	35.2%	High
39	Lerici, Liguria	$1,442	460	$203	39.4%	High
40	Bergamo, Lombardy	$1,412	1,136	$145	41.9%	High
41	Modena, Emilia-Romagna	$1,406	523	$136	39.7%	High
42	Pula, Sardinia	$1,403	540	$233	41.4%	High
43	Finale Ligure, Liguria	$1,400	686	$167	37.7%	High
44	Crabonaxa/Villasimius, Sardinia	$1,398	757	$240	40.7%	High
45	Triest, Friuli – Venezia Giulia	$1,394	841	$145	42.2%	High
46	Castellammare del Golfo, Sicily	$1,390	988	$195	39.8%	High
47	Arezzo, Tuscany	$1,371	447	$221	32.1%	High
48	Levanto, Liguria	$1,371	524	$184	41.8%	High
49	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	$1,370	747	$207	42.2%	High
50	Alghero, Sardinia	$1,367	1,635	$198	42.2%	High
51	Syracuse, Sicily	$1,366	2,302	$168	38.5%	High
52	Murera/Muravera, Sardinia	$1,348	454	$204	43.5%	High
53	Giardini-Naxos, Sicily	$1,337	502	$161	41.6%	High
54	Naples, Campania	$1,317	6,435	$142	39.4%	High
55	Bari, Apulia	$1,313	2,338	$133	42.4%	High
56	Padua, Veneto	$1,301	879	$131	41.9%	High
57	Pisa, Tuscany	$1,288	1,140	$141	41.7%	High
58	Salerno, Campania	$1,269	915	$141	41.4%	High
59	Budune/Budoni, Sardinia	$1,246	566	$230	41.9%	High
60	La Spezia, Liguria	$1,239	1,555	$154	40.2%	High
61	Matera, Basilicata	$1,231	505	$135	36.3%	High
62	San Vito Lo Capo, Sicily	$1,231	822	$173	41.1%	High
63	Orosei, Sardinia	$1,225	533	$192	44.0%	High
64	Durgali/Dorgali, Sardinia	$1,223	442	$184	42.9%	High
65	Fiumicino, Lazio	$1,218	531	$143	37.4%	High
66	Jesolo, Veneto	$1,209	571	$194	37.4%	High
67	Genoa, Liguria	$1,207	2,397	$138	40.3%	High
68	Assisi, Umbria	$1,203	525	$148	34.6%	High
69	Turin, Piedmont	$1,200	3,829	$130	41.2%	High
70	Cagliari, Sardinia	$1,198	1,686	$142	41.7%	High
71	Sanremo, Liguria	$1,197	1,070	$178	32.9%	High
72	Forio, Campania	$1,190	529	$182	38.3%	High
73	Viareggio, Tuscany	$1,183	773	$170	37.0%	High
74	Perugia, Umbria	$1,172	872	$161	36.5%	High
75	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	$1,167	462	$222	38.9%	High
76	La Maddalena, Sardinia	$1,164	482	$190	42.0%	High
77	Capoliveri, Tuscany	$1,161	551	$204	39.7%	High
78	Palermo, Sicily	$1,159	4,635	$127	41.3%	High
79	Ragusa, Sicily	$1,157	664	$179	33.6%	High
80	Ravenna, Emilia-Romagna	$1,150	515	$159	37.9%	High
81	Avola, Sicily	$1,145	510	$181	37.3%	High
82	Imperia, Liguria	$1,091	489	$165	35.6%	High
83	Lungòni/Santa Teresa Gallura, Sardinia	$1,060	569	$179	41.0%	High
84	Pescara, Abruzzo	$1,056	438	$140	39.1%	High
85	Castiglione della Pescaia, Tuscany	$1,048	551	$196	37.6%	High
86	Lecce, Apulia	$1,031	1,157	$144	37.6%	High
87	Livorno, Tuscany	$1,011	614	$132	39.0%	High
88	Rimini, Emilia-Romagna	$996	932	$151	35.9%	High
89	Parma, Emilia-Romagna	$986	606	$115	37.7%	High
90	Catania, Sicily	$952	2,517	$106	39.3%	High
91	Otranto, Apulia	$937	466	$182	37.7%	High
92	Lipari, Sicily	$907	736	$170	36.4%	High
93	Nardò, Apulia	$890	569	$156	37.0%	High
94	Gallipoli, Apulia	$805	876	$161	35.4%	High
95	Trapani, Sicily	$790	723	$116	37.6%	High
96	Agrigento, Sicily	$787	498	$123	32.2%	High
97	Porto Cesareo, Apulia	$711	729	$152	37.5%	High
98	Vieste, Apulia	$684	460	$147	37.7%	High
99	Marsala, Sicily	$660	564	$143	31.3%	High
100	San Michele al Tagliamento, Veneto	$656	466	$404	32.5%	High

Most Expensive Airbnb Markets in Italy by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Positano, Campania commands the highest Airbnb nightly rate in Italy at $656/night, generating $6,228/month at 49.9% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Positano, Campania	$656	679	$6,228	49.9%	High
2	Massa Lubrense, Campania	$423	769	$3,158	41.5%	High
3	San Michele al Tagliamento, Veneto	$404	466	$656	32.5%	High
4	Sorrento, Campania	$351	1,539	$3,736	47.7%	High
5	Capannori, Tuscany	$338	467	$2,166	37.0%	High
6	Bellagio, Lombardy	$331	446	$3,271	48.2%	High
7	Amalfi, Campania	$331	477	$3,085	44.7%	High
8	Greve in Chianti, Tuscany	$317	510	$2,229	39.5%	High
9	Cortona, Tuscany	$308	599	$1,800	33.5%	High
10	Santu Diadòru/San Teodoro, Sardinia	$301	803	$1,864	43.8%	High
11	Valtournenche, Aosta Valley	$283	505	$2,140	37.5%	High
12	Camaiore, Tuscany	$280	672	$1,741	39.2%	High
13	Ostuni, Apulia	$271	1,494	$1,816	37.3%	High
14	Montepulciano, Tuscany	$257	497	$2,029	37.4%	High
15	Taormina, Sicily	$253	957	$2,665	47.3%	High
16	Venice, Veneto	$250	6,714	$2,916	45.1%	High
17	Lu Palau/Palau, Sardinia	$243	529	$1,654	44.8%	High
18	Crabonaxa/Villasimius, Sardinia	$240	757	$1,398	40.7%	High
19	Martina Franca, Apulia	$240	552	$1,666	38.7%	High
20	San Gimignano, Tuscany	$237	489	$1,775	37.8%	High
21	Olbia, Sardinia	$234	1,916	$1,476	41.8%	High
22	Pula, Sardinia	$233	540	$1,403	41.4%	High
23	Como, Lombardy	$232	1,523	$2,264	41.8%	High
24	Florence, Tuscany	$231	10,238	$2,655	47.3%	High
25	Budune/Budoni, Sardinia	$230	566	$1,246	41.9%	High
26	Noto, Sicily	$227	851	$1,451	35.2%	High
27	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	$222	462	$1,167	38.9%	High
28	Rome, Lazio	$222	25,693	$2,782	48.2%	High
29	Arezzo, Tuscany	$221	447	$1,371	32.1%	High
30	Sirmione, Lombardy	$219	571	$1,828	44.3%	High
31	Lucca, Tuscany	$218	1,595	$1,728	38.1%	High
32	Vernazza, Liguria	$213	446	$2,248	47.2%	High
33	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	$207	747	$1,370	42.2%	High
34	Monopoli, Apulia	$207	1,179	$1,726	42.4%	High
35	Riomaggiore, Liguria	$207	666	$2,248	47.8%	High
36	Polignano a Mare, Apulia	$206	686	$1,877	42.5%	High
37	Milan, Lombardy	$205	15,534	$1,997	42.7%	High
38	Capoliveri, Tuscany	$204	551	$1,161	39.7%	High
39	Murera/Muravera, Sardinia	$204	454	$1,348	43.5%	High
40	Lerici, Liguria	$203	460	$1,442	39.4%	High
41	Cefalù, Sicily	$202	967	$1,715	45.6%	High
42	Desenzano del Garda, Lombardy	$202	743	$1,571	40.0%	High
43	Riva del Garda, Trentino – Alto Adige/Südtirol	$201	591	$1,729	39.6%	High
44	Alghero, Sardinia	$198	1,635	$1,367	42.2%	High
45	Peschiera del Garda, Veneto	$198	443	$1,618	40.5%	High
46	Castiglione della Pescaia, Tuscany	$196	551	$1,048	37.6%	High
47	Verona, Veneto	$195	2,556	$1,934	40.7%	High
48	Castellammare del Golfo, Sicily	$195	988	$1,390	39.8%	High
49	Jesolo, Veneto	$194	571	$1,209	37.4%	High
50	Orosei, Sardinia	$192	533	$1,225	44.0%	High
51	La Maddalena, Sardinia	$190	482	$1,164	42.0%	High
52	Siena, Tuscany	$187	1,036	$1,751	39.6%	High
53	Rapallo, Liguria	$185	845	$1,462	38.7%	High
54	Durgali/Dorgali, Sardinia	$184	442	$1,223	42.9%	High
55	Levanto, Liguria	$184	524	$1,371	41.8%	High
56	Forio, Campania	$182	529	$1,190	38.3%	High
57	Otranto, Apulia	$182	466	$937	37.7%	High
58	Avola, Sicily	$181	510	$1,145	37.3%	High
59	Lungòni/Santa Teresa Gallura, Sardinia	$179	569	$1,060	41.0%	High
60	Ragusa, Sicily	$179	664	$1,157	33.6%	High
61	Bologna, Emilia-Romagna	$179	3,329	$2,101	46.0%	High
62	Sanremo, Liguria	$178	1,070	$1,197	32.9%	High
63	San Vito Lo Capo, Sicily	$173	822	$1,231	41.1%	High
64	Lipari, Sicily	$170	736	$907	36.4%	High
65	Viareggio, Tuscany	$170	773	$1,183	37.0%	High
66	Syracuse, Sicily	$168	2,302	$1,366	38.5%	High
67	Finale Ligure, Liguria	$167	686	$1,400	37.7%	High
68	Imperia, Liguria	$165	489	$1,091	35.6%	High
69	Giardini-Naxos, Sicily	$161	502	$1,337	41.6%	High
70	Gallipoli, Apulia	$161	876	$805	35.4%	High
71	Perugia, Umbria	$161	872	$1,172	36.5%	High
72	Ravenna, Emilia-Romagna	$159	515	$1,150	37.9%	High
73	Nardò, Apulia	$156	569	$890	37.0%	High
74	La Spezia, Liguria	$154	1,555	$1,239	40.2%	High
75	Porto Cesareo, Apulia	$152	729	$711	37.5%	High
76	Rimini, Emilia-Romagna	$151	932	$996	35.9%	High
77	Assisi, Umbria	$148	525	$1,203	34.6%	High
78	Vieste, Apulia	$147	460	$684	37.7%	High
79	Triest, Friuli – Venezia Giulia	$145	841	$1,394	42.2%	High
80	Bergamo, Lombardy	$145	1,136	$1,412	41.9%	High
81	Lecce, Apulia	$144	1,157	$1,031	37.6%	High
82	Fiumicino, Lazio	$143	531	$1,218	37.4%	High
83	Marsala, Sicily	$143	564	$660	31.3%	High
84	Cagliari, Sardinia	$142	1,686	$1,198	41.7%	High
85	Naples, Campania	$142	6,435	$1,317	39.4%	High
86	Pisa, Tuscany	$141	1,140	$1,288	41.7%	High
87	Salerno, Campania	$141	915	$1,269	41.4%	High
88	Pescara, Abruzzo	$140	438	$1,056	39.1%	High
89	Genoa, Liguria	$138	2,397	$1,207	40.3%	High
90	Modena, Emilia-Romagna	$136	523	$1,406	39.7%	High
91	Matera, Basilicata	$135	505	$1,231	36.3%	High
92	Bari, Apulia	$133	2,338	$1,313	42.4%	High
93	Livorno, Tuscany	$132	614	$1,011	39.0%	High
94	Padua, Veneto	$131	879	$1,301	41.9%	High
95	Turin, Piedmont	$130	3,829	$1,200	41.2%	High
96	Palermo, Sicily	$127	4,635	$1,159	41.3%	High
97	Agrigento, Sicily	$123	498	$787	32.2%	High
98	Trapani, Sicily	$116	723	$790	37.6%	High
99	Parma, Emilia-Romagna	$115	606	$986	37.7%	High
100	Catania, Sicily	$106	2,517	$952	39.3%	High

Highest Occupancy Airbnb Markets in Italy

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Positano, Campania leads Italy with 49.9% occupancy, $6,228/month revenue, and 679 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Positano, Campania	49.9%	679	$6,228	$656	High
2	Rome, Lazio	48.2%	25,693	$2,782	$222	High
3	Bellagio, Lombardy	48.2%	446	$3,271	$331	High
4	Riomaggiore, Liguria	47.8%	666	$2,248	$207	High
5	Sorrento, Campania	47.7%	1,539	$3,736	$351	High
6	Florence, Tuscany	47.3%	10,238	$2,655	$231	High
7	Taormina, Sicily	47.3%	957	$2,665	$253	High
8	Vernazza, Liguria	47.2%	446	$2,248	$213	High
9	Bologna, Emilia-Romagna	46.0%	3,329	$2,101	$179	High
10	Cefalù, Sicily	45.6%	967	$1,715	$202	High
11	Venice, Veneto	45.1%	6,714	$2,916	$250	High
12	Lu Palau/Palau, Sardinia	44.8%	529	$1,654	$243	High
13	Amalfi, Campania	44.7%	477	$3,085	$331	High
14	Sirmione, Lombardy	44.3%	571	$1,828	$219	High
15	Orosei, Sardinia	44.0%	533	$1,225	$192	High
16	Santu Diadòru/San Teodoro, Sardinia	43.8%	803	$1,864	$301	High
17	Murera/Muravera, Sardinia	43.5%	454	$1,348	$204	High
18	Durgali/Dorgali, Sardinia	42.9%	442	$1,223	$184	High
19	Milan, Lombardy	42.7%	15,534	$1,997	$205	High
20	Polignano a Mare, Apulia	42.5%	686	$1,877	$206	High
21	Bari, Apulia	42.4%	2,338	$1,313	$133	High
22	Monopoli, Apulia	42.4%	1,179	$1,726	$207	High
23	Triest, Friuli – Venezia Giulia	42.2%	841	$1,394	$145	High
24	Alghero, Sardinia	42.2%	1,635	$1,367	$198	High
25	Quartu Sant'Aleni/Quartu Sant'Elena, Sardinia	42.2%	747	$1,370	$207	High
26	La Maddalena, Sardinia	42.0%	482	$1,164	$190	High
27	Padua, Veneto	41.9%	879	$1,301	$131	High
28	Budune/Budoni, Sardinia	41.9%	566	$1,246	$230	High
29	Bergamo, Lombardy	41.9%	1,136	$1,412	$145	High
30	Olbia, Sardinia	41.8%	1,916	$1,476	$234	High
31	Levanto, Liguria	41.8%	524	$1,371	$184	High
32	Como, Lombardy	41.8%	1,523	$2,264	$232	High
33	Pisa, Tuscany	41.7%	1,140	$1,288	$141	High
34	Cagliari, Sardinia	41.7%	1,686	$1,198	$142	High
35	Giardini-Naxos, Sicily	41.6%	502	$1,337	$161	High
36	Massa Lubrense, Campania	41.5%	769	$3,158	$423	High
37	Salerno, Campania	41.4%	915	$1,269	$141	High
38	Pula, Sardinia	41.4%	540	$1,403	$233	High
39	Palermo, Sicily	41.3%	4,635	$1,159	$127	High
40	Turin, Piedmont	41.2%	3,829	$1,200	$130	High
41	San Vito Lo Capo, Sicily	41.1%	822	$1,231	$173	High
42	Lungòni/Santa Teresa Gallura, Sardinia	41.0%	569	$1,060	$179	High
43	Verona, Veneto	40.7%	2,556	$1,934	$195	High
44	Crabonaxa/Villasimius, Sardinia	40.7%	757	$1,398	$240	High
45	Peschiera del Garda, Veneto	40.5%	443	$1,618	$198	High
46	Genoa, Liguria	40.3%	2,397	$1,207	$138	High
47	La Spezia, Liguria	40.2%	1,555	$1,239	$154	High
48	Desenzano del Garda, Lombardy	40.0%	743	$1,571	$202	High
49	Castellammare del Golfo, Sicily	39.8%	988	$1,390	$195	High
50	Modena, Emilia-Romagna	39.7%	523	$1,406	$136	High
51	Capoliveri, Tuscany	39.7%	551	$1,161	$204	High
52	Siena, Tuscany	39.6%	1,036	$1,751	$187	High
53	Riva del Garda, Trentino – Alto Adige/Südtirol	39.6%	591	$1,729	$201	High
54	Greve in Chianti, Tuscany	39.5%	510	$2,229	$317	High
55	Lerici, Liguria	39.4%	460	$1,442	$203	High
56	Naples, Campania	39.4%	6,435	$1,317	$142	High
57	Catania, Sicily	39.3%	2,517	$952	$106	High
58	Camaiore, Tuscany	39.2%	672	$1,741	$280	High
59	Pescara, Abruzzo	39.1%	438	$1,056	$140	High
60	Livorno, Tuscany	39.0%	614	$1,011	$132	High
61	La Trinitai e Vignola/Trinità d'Agultu e Vignola, Sardinia	38.9%	462	$1,167	$222	High
62	Rapallo, Liguria	38.7%	845	$1,462	$185	High
63	Martina Franca, Apulia	38.7%	552	$1,666	$240	High
64	Syracuse, Sicily	38.5%	2,302	$1,366	$168	High
65	Forio, Campania	38.3%	529	$1,190	$182	High
66	Lucca, Tuscany	38.1%	1,595	$1,728	$218	High
67	Ravenna, Emilia-Romagna	37.9%	515	$1,150	$159	High
68	San Gimignano, Tuscany	37.8%	489	$1,775	$237	High
69	Finale Ligure, Liguria	37.7%	686	$1,400	$167	High
70	Otranto, Apulia	37.7%	466	$937	$182	High
71	Parma, Emilia-Romagna	37.7%	606	$986	$115	High
72	Vieste, Apulia	37.7%	460	$684	$147	High
73	Castiglione della Pescaia, Tuscany	37.6%	551	$1,048	$196	High
74	Trapani, Sicily	37.6%	723	$790	$116	High
75	Lecce, Apulia	37.6%	1,157	$1,031	$144	High
76	Valtournenche, Aosta Valley	37.5%	505	$2,140	$283	High
77	Porto Cesareo, Apulia	37.5%	729	$711	$152	High
78	Montepulciano, Tuscany	37.4%	497	$2,029	$257	High
79	Jesolo, Veneto	37.4%	571	$1,209	$194	High
80	Fiumicino, Lazio	37.4%	531	$1,218	$143	High
81	Ostuni, Apulia	37.3%	1,494	$1,816	$271	High
82	Avola, Sicily	37.3%	510	$1,145	$181	High
83	Nardò, Apulia	37.0%	569	$890	$156	High
84	Viareggio, Tuscany	37.0%	773	$1,183	$170	High
85	Capannori, Tuscany	37.0%	467	$2,166	$338	High
86	Perugia, Umbria	36.5%	872	$1,172	$161	High
87	Lipari, Sicily	36.4%	736	$907	$170	High
88	Matera, Basilicata	36.3%	505	$1,231	$135	High
89	Rimini, Emilia-Romagna	35.9%	932	$996	$151	High
90	Imperia, Liguria	35.6%	489	$1,091	$165	High
91	Gallipoli, Apulia	35.4%	876	$805	$161	High
92	Noto, Sicily	35.2%	851	$1,451	$227	High
93	Assisi, Umbria	34.6%	525	$1,203	$148	High
94	Ragusa, Sicily	33.6%	664	$1,157	$179	High
95	Cortona, Tuscany	33.5%	599	$1,800	$308	High
96	Sanremo, Liguria	32.9%	1,070	$1,197	$178	High
97	San Michele al Tagliamento, Veneto	32.5%	466	$656	$404	High
98	Agrigento, Sicily	32.2%	498	$787	$123	High
99	Arezzo, Tuscany	32.1%	447	$1,371	$221	High
100	Marsala, Sicily	31.3%	564	$660	$143	High

How to Choose an Airbnb Investment Market in Italy

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Italy tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Italy

Understanding the regulatory environment is critical for any Airbnb investment in Italy. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 0 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 100 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Italy

This page ranks Airbnb markets in Italy across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Italy.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Italy.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Italy and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Italy, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Italy

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Italy.

What are the best places to invest in Airbnb in Italy?

Rome, Lazio leads this ranking for Italy with 25,693 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Italy?

Positano, Campania posts the highest average monthly revenue in this ranking at $6,228. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Italy?

Positano, Campania has the highest occupancy rate in this comparison at 49.9%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Is short-term rental investing still profitable in Italy in 2026?

The markets ranked here average 40.0% occupancy, and the top performer posts $6,228 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Italy for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Italy?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Italy?

First-time investors in Italy should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Italy?

Across the markets ranked here, the average occupancy rate in Italy is 40.0%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Italy?

Regulation is one of the most overlooked risks in short-term rental investing. In Italy, 0 of 100 ranked markets have low regulation, 0 have medium, and 100 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Italy?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Italy ranking has about 686 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Italy?

Seasonal markets in Italy experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-05-04. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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