Matera, Basilicata Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Matera, Basilicata? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,267 per year — at a $137 nightly rate, 37.2% occupancy, and a $51 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Matera's 522 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 17.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 88% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Matera?
In Matera, the headline Airbnb metrics are $15,267 in average annual revenue,37.2% occupancy, $137 ADR, and $51 in RevPAR, and guests book about 59 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Matera?
Understanding the monthly revenue variations for Airbnb listings in Matera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matera is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,173+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,168 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,283 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $650, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matera
What Is the Monthly Airbnb Occupancy Rate in Matera?
Maximize your bookings by understanding the Matera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matera:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matera
What Is the Average Airbnb Nightly Rate in Matera?
Effective short term rental pricing strategy in Matera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matera typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Matera
What Is the RevPAR for Airbnb in Matera?
RevPAR in Matera is currently $51. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $66 RevPAR.
- Best-in-class (Top 10%) achieve $94 RevPAR.
Average Monthly RevPAR Trend in Matera
RevPAR Insights for Matera
- The average RevPAR in Matera is $51. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($94) and bottom 25% ($26) is $68, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Sep and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Matera benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $66+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Matera?
Matera's peak Airbnb season falls in September, August, May, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (September, August, May)
- Revenue averages $2,162 per month
- Occupancy rates average 50.1%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,682 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $842 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $132
Seasonality Insights for Matera
- Airbnb seasonality in Matera is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Matera's highest earning potential, with monthly revenues climbing to $2,272, occupancy reaching 52.6%, and ADRs peaking at $142.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $738, occupancy could drop to 18.9%, and ADRs may adjust to $129.
- Lower occupancy paired with meaningful seasonality means hosts in Matera need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Matera, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Matera, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Matera?
Yes, Matera, Basilicata, Italy enforces high STR regulations and 88% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Matera to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 88% licensed listings)
What Are the Best Neighborhoods for Airbnb in Matera?
Location within Matera matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sassi di Matera | Famous for its ancient cave dwellings and stunning architecture, the Sassi district is a UNESCO World Heritage Site. It attracts tourists from all over the world who come to experience its historic charm. | Sassi Caveoso, Sassi Barisano, Matera Cathedral, Rock Churches of Matera, Casa Grotta di Vico Solitario, Palombaro Lungo |
| Civitas | Located close to the historic center, Civitas offers a more modern ambiance while still being within walking distance to Matera's attractions. It's ideal for travelers looking for contemporary accommodations. | Civita Park, Piazza Vittorio Veneto, Museo Nazionale d'Arte Medievale e Moderna, Shopping streets, Restaurants and cafes |
| Piazza del Sedile | This vibrant square is a social hub in Matera, surrounded by cafes and shops. It's an excellent location for those wanting to be in the heart of local life. | Piazza del Sedile, Civic Museum of Matera, Historical Churches around the square, Local artisans' shops |
| Via V. Veneto | A lively street close to various attractions, it's perfect for guests who enjoy being in a bustling environment with easy access to dining and entertainment options. | Shopping areas, Restaurants, Cafes, Cultural events, Public transport access |
| Centro Storico | The historic center of Matera is packed with history and culture. It's popular with tourists looking to immerse themselves in the local heritage. | Palombaro Lungo, Casa Noha, San Pietro Caveoso, Teatro Domenico Modugno, Local museums |
| Parco della Murgia Materana | An outdoor option for nature lovers, this park offers stunning landscapes and hiking opportunities. It's great for guests seeking adventure and natural beauty. | Hiking trails, Caves and rock formations, Bird watching, Panoramic views, Ancient hermitages |
| Piazza Pascoli | This area is a peaceful retreat while still being close to the main attractions. It offers a quieter alternative for guests who prefer less hustle. | Local market, Parks, Community events, Restaurants |
| Contrada Cionso | A more rural setting just outside the city, great for guests who want tranquility and a taste of the local countryside, often featuring traditional farmhouses. | Scenic countryside, Organic farms, Local vineyards, Hiking and biking opportunities |
Because Matera has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Matera?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matera
- The Matera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 522 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Matera, Apartment/Condo properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 30.5% portion, catering likely to families or larger groups.
- The presence of 19.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others, outdoor/unique (combined 5.1%) offer potential for unique stay experiences.
Matera Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matera
- The dominant room capacity in Matera is 1 bedroom listings, making up 48.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.9% of the active Airbnb listings in Matera, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Matera.
Matera Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matera
- The most common guest capacity trend in Matera vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Matera STR market, accounting for 43.9% of listings.
- 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matera.
- On average, properties in Matera are equipped to host 3.3 guests.
How Do Listings in Matera Compare on Quality?
Listing quality in Matera can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Matera
- At 28.6 photos per listing on average, Matera hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Matera averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Matera?
Amenity Prevalence
Amenity Insights for Matera
- Essential amenities in Matera that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matera: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hair dryer or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matera to stay competitive.
Which Airbnb Amenities Boost Revenue in Matera?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Matera, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 96.2% | $15,830 | $1,125 | 1307.0% |
SaunaHigh opportunity | 1.0% | $30,954 | $15,115 | 104.8% |
Fireplace guards | 2.1% | $26,880 | $15,017 | 79.0% |
Coffee maker | 73.9% | $17,108 | $10,041 | 70.4% |
Indoor fireplace | 6.3% | $24,369 | $14,653 | 66.3% |
Toaster | 11.7% | $23,289 | $14,206 | 63.9% |
Sound system | 2.3% | $24,460 | $15,051 | 62.5% |
Paid parking off premises | 31.4% | $20,521 | $12,860 | 59.6% |
Wine glasses | 35.6% | $20,068 | $12,609 | 59.2% |
Hot water | 85.1% | $16,164 | $10,162 | 59.1% |
Revenue Impact Insights for Matera
- Heating tops the revenue impact list with a 1307.0% uplift — listings with this amenity earn $15,830 vs. $1,125 without it.
- High-opportunity amenities — Sauna — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Matera.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Matera STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatera Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Matera
- The typical guest profile for Airbnb in Matera consists of predominantly international visitors (88%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 12.2% of guests.
- Key international markets include United States (17%) and France (13.9%).
- Top languages spoken are English (43.1%) followed by French (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Matera?
Listings in Matera average 4.84 out of 5 overall, with about 93.3 reviews per active listing and 45.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Matera
- With an overall rating of 4.84, Matera listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.89), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Matera Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matera
- The most common availability pattern in Matera falls within the 271-366 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Matera (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Matera?
Average Booking Lead Time by Month
Booking Lead Time Insights for Matera
- The overall average booking lead time for vacation rentals in Matera is 59 days.
- Guests book furthest in advance for stays during September (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Matera.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Matera averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Matera?
Guests in Matera stay about 2.5 nights on average, generating roughly 15,456 reservations and 29.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Matera
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Matera
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 29.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (2.7 nights) and shorten in Oct (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Matera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
226 listings
43.3% of total
2 Nights
99 listings
19% of total
3 Nights
11 listings
2.1% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
20 listings
3.8% of total
30+ Nights
165 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in Matera is 1 Night, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Matera Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in Matera, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.3% of Matera hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matera.
Matera Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
12 listings
2.3% of total
Limited
5 listings
1% of total
Flexible
181 listings
34.7% of total
Moderate
276 listings
52.9% of total
Firm
40 listings
7.7% of total
Strict
7 listings
1.3% of total
Cancellation Policy Insights for Matera
- The prevailing Airbnb cancellation policy trend in Matera is Moderate, used by 52.9% of listings.
- The market strongly favors guest-friendly terms, with 87.6% of listings offering Flexible or Moderate policies. This suggests guests in Matera may expect booking flexibility.
- Strict cancellation policies are quite rare (1.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.9% market standard in Matera.
- Using a Strict policy might deter some guests, as only 1.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matera.
How Much Are Airbnb Cleaning Fees in Matera?
Cleaning fees in Matera are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Matera
- Only 37.7% of listings charge a cleaning fee, suggesting that most hosts in Matera bundle cleaning costs into the nightly rate.
- The gap between the average ($76) and median ($23) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Matera median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Matera Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Materabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Giulietta nei Sassi entire apartment
Entire Place • 7 bedrooms
![[50 mt from the Sassi of Matera] - City center](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTIwMjc4MDQyNzE2MTA5NzYwOA%3D%3D/original/4ea7e125-63da-4e74-b4b0-f187b7516f5d.jpeg?im_w=480&im_format=avif)
[50 mt from the Sassi of Matera] - City center
Entire Place • 2 bedrooms
Maison des Vents
Entire Place • 3 bedrooms
Casa Tudor Art
Entire Place • 3 bedrooms
StageRoom01- Luxury Cave Suite in Historic Matera
Entire Place • 1 bedroom
THE POET'S HIDEAWAY
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Matera?
Learn from the best! This table showcases top-performing Airbnb hosts in Matera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| VICOLO FIORE Affittacamere | 10 | $190,675 | 1047 | 4.88/5.0 |
| Annamaria | 4 | $189,093 | 1036 | 4.89/5.0 |
| Francesca | 4 | $181,341 | 339 | 4.96/5.0 |
| Vincenza | 4 | $140,926 | 421 | 4.91/5.0 |
| Patrizia | 4 | $134,908 | 1076 | 4.94/5.0 |
| Marilisa | 4 | $130,069 | 38 | 4.67/5.0 |
| Antonio | 4 | $96,039 | 260 | 4.66/5.0 |
| Alessandro | 3 | $95,316 | 358 | 4.88/5.0 |
| Domenico | 3 | $93,940 | 1025 | 4.89/5.0 |
| Tudor | 2 | $93,653 | 293 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matera.
Who Are the Airbnb Hosts in Matera?
Matera is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Matera
- With 50.0% Superhosts, Matera has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 19.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Matera averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Matera
These are the highest-grossing professional property management operations in Matera, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Marilisa | 4 | $130,069 | $238 | 27.1% | 4.67/5 |
| Gerardo | 7 | $72,263 | $120 | 25.0% | 4.71/5 |
| Silvia | 4 | $64,085 | $126 | 38.1% | 4.96/5 |
| Martino | 5 | $53,106 | $146 | 24.5% | 4.96/5 |
| Walter | 3 | $47,879 | $184 | 25.7% | 4.95/5 |
| Monica | 3 | $36,654 | $110 | 62.2% | 4.93/5 |
Management Company Insights for Matera
- The leading management company, Marilisa, operates 4 listings with $130,069 in gross revenue — a useful benchmark for what scale looks like in Matera.
- Top managers average 4 properties each, suggesting professional management in Matera still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Matera's Airbnb Market Compare to Nearby Cities?
How does the Matera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with San Michele Salentino, Matera has 9 percentage points lower occupancy and about $171 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Torchiara | 18 | $2,547 | $349.47 | 27% |
| San Michele Salentino | 76 | $2,500 | $307.69 | 46% |
| Giungano | 11 | $2,230 | $270.38 | 39% |
| Castellana Grotte | 181 | $2,118 | $250.64 | 43% |
| Carovigno | 418 | $1,996 | $299.92 | 41% |
| Polignano a Mare | 697 | $1,917 | $203.98 | 43% |
| Laureana Cilento | 31 | $1,877 | $249.82 | 33% |
| San Vito dei Normanni | 159 | $1,862 | $278.21 | 42% |
| Ostuni | 1,513 | $1,861 | $271.08 | 38% |
| Monopoli | 1,184 | $1,756 | $205.03 | 43% |
Frequently Asked Questions About Airbnb in Matera
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Matera.
How much do Airbnb hosts make in Matera?
Matera hosts earn about $15,267 per year on average, with an average nightly rate of $137 and RevPAR of $51. Those figures describe the typical revenue environment for active listings in Matera, Basilicata, not the ceiling for the best operators. Source: AirROI 2026 data, Matera market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Matera?
The average Airbnb occupancy rate in Matera is 37.2%. September is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Matera?
Listings in Matera average $137 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Matera?
Matera currently has about 522 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Matera?
AirROI currently classifies the short-term rental regulation level in Matera as High. The dataset also shows about 88.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Matera?
RevPAR in Matera is about $51. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Matera?
Occupancy of 37.2% means Matera is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,267, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Matera?
The average booking lead time in Matera is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Matera?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Matera include Sassi di Matera, Civitas, Piazza del Sedile. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Matera?
entire_home listings make up 68.4% of the active supply in Matera. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Matera compare to nearby Airbnb markets?
Among neighboring markets, Torchiara posts $30,569 in average annual revenue with 26.6% occupancy, compared to Matera's $15,267 and 37.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Matera?
The average Airbnb stay length in Matera is about 2.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Matera?
Airbnb listings in Matera average 4.84 out of 5 overall. About 45.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Matera?
Heating and Sauna are among the strongest revenue-linked amenities in Matera. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Matera?
Yes. About 37.7% of active Airbnb listings in Matera charge a cleaning fee, and the average fee is $76. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Matera?
A 50.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.