Tourism statisticsCountry2026

Italy Tourism Statistics: 57.7M Arrivals in 2024

Q: How many tourists visit Italy?

Italy had 57.7 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 6,355,848 Airbnb stays in Italy in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Italy?

January was the quietest Airbnb month in Italy in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 40 days ahead, against 80 days for August.

Q: How long is a typical Airbnb stay in Italy?

A typical Airbnb stay in Italy lasted 4.7 nights in the 12 months to October 2026, booked about 59 days ahead. By month, stays ran from 3.9 nights in December to 5.7 nights in July.

Italy recorded 57.7 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 6,355,848 Airbnb stays in Italy in the 12 months to October 2026, with Rome the most booked city. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 30,065,572
Typical Airbnb stay: 4.7 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 86%

Key facts

Italy Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

UN Tourism puts Italy at 57.7 million international tourist arrivals in 2024, via Our World in Data.

Airbnb stays

AirROI puts Airbnb stays in Italy at 6,355,848 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Italy added up to 30,065,572 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Italy lasted 4.7 nights in the 12 months to October 2026, booked about 59 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Italy in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in Italy ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Italy in August were booked furthest ahead, about 80 days, against 40 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 86% of Italy Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 18% and France at 12%.

By place

AirROI ranks Italy 2nd for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
AirROI estimates Rome had the most Airbnb stays of the 544 towns it lists in Italy in the 12 months to October 2026, at 992,843, ahead of Milan and Florence.

Official numbers

How Many Tourists Visit Italy?

UN Tourism counted 57.7 million international tourist arrivals in 2024, via Our World in Data.

Official tourism figures for Italy: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
57.7 millionInternational tourist arrivals	Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately	2024	UN Tourism, via Our World in Data

Airbnb stays

Airbnb Stays in Italy

Italy had 316,352 Airbnb homes in the 12 months to October 2026. They took an estimated 6,355,848 stays and 30,065,572 nights. A typical stay lasted 4.7 nights and was booked about 59 days ahead. AirROI's figures cover the 1,746 towns it tracks in Italy; places it does not track are not counted, so every total is a floor.

Airbnb homes: 316,352
Airbnb stays, estimate: 6,355,848
Airbnb nights, estimate: 30,065,572
Typical stay: 4.7 nights
Booked ahead: 59 days

Busiest months

When Is the Busiest Time in Italy?

On Airbnb, August was the busiest month in Italy in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, April, March, November, December, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Italy by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	11.3%	5.5 nights	80 days
2	July	10.6%	5.7 nights	75 days
3	September	10.5%	4.0 nights	65 days
4	June	9.7%	4.5 nights	62 days
5	May	9.7%	4.3 nights	63 days
6	October	9.2%	4.1 nights	60 days
7	April	8.2%	4.4 nights	53 days
8	March	6.8%	4.6 nights	43 days
9	November	6.8%	4.5 nights	46 days
10	December	6.1%	3.9 nights	44 days
11	February	6.1%	4.9 nights	49 days
12	January	5.2%	4.5 nights	40 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Italy Airbnb Guests Come From?

Among Italy Airbnb guests who left a review as of October 2026, 86% came from abroad, led by the United States at 18% and France at 12%, AirROI estimates. Among the same guests, London was the top origin city at 2%, ahead of Paris at 1.8%. The figures rest on 17,515,248 reviews, written over many years.

86% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 18%
France 12%
Germany 8.6%
United Kingdom 8.2%
Canada 2.5%
Switzerland 1.1%

Top origin cities

Among guests who left a review

London 2%
Paris 1.8%
New York 1.2%
Milan 1.1%

By town

Most Booked Towns in Italy

Rome, Milan and Florence took 29% of Airbnb stays in Italy in the 12 months to October 2026. August is the busiest Airbnb month in 437 of the 544 towns, led by Palermo, and July in 44, led by Camogli. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 69% in Turin to 98% in Sorrento.

Most Booked Towns in Italy: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Rome	992,843	4,486,098	4.5 nights	94%	US	May
2	Milan	510,291	2,397,084	4.7 nights	89%	US	September
3	Florence	366,902	1,703,782	4.6 nights	95%	US	May
4	Venice	286,300	1,085,974	3.8 nights	95%	US	May
5	Naples	190,465	748,000	3.9 nights	90%	US	May
6	Palermo	128,851	636,553	4.9 nights	92%	Germany	August
7	Bologna	122,610	534,088	4.4 nights	86%	US	October
8	Turin	113,214	561,559	5.0 nights	69%	Italy	October
9	Verona	88,860	300,643	3.4 nights	87%	UK	September
10	Bari	70,819	285,459	4.0 nights	91%	France	August
11	Catania	67,258	299,590	4.5 nights	91%	Germany	August
12	Genoa	62,908	273,090	4.3 nights	78%	Italy	August
13	Syracuse	50,732	248,705	4.9 nights	92%	US	August
14	Como	47,669	177,920	3.7 nights	95%	US	August
15	Sorrento	44,518	204,145	4.6 nights	98%	US	May
16	Bergamo	39,150	139,701	3.6 nights	91%	UK	September
17	La Spezia	38,339	158,861	4.1 nights	91%	France	August
18	Trieste	36,542	155,776	4.3 nights	79%	Italy	August
19	Cagliari	33,276	171,355	5.1 nights	83%	Italy	August
20	Lucca	30,876	163,721	5.3 nights	85%	UK	September
21	Pisa	30,177	126,388	4.2 nights	89%	UK	August
22	Taormina	28,899	123,691	4.3 nights	98%	US	September
23	Siena	28,760	123,770	4.3 nights	88%	US	May
24	Alghero	28,228	158,421	5.6 nights	88%	France	August
25	Monopoli	25,669	129,078	5.0 nights	96%	France	August
26	Padua	25,530	111,232	4.4 nights	70%	Italy	September
27	Lecce	24,482	111,569	4.6 nights	91%	France	August
28	Cefalù	24,075	122,123	5.1 nights	97%	US	August
29	Salerno	23,772	103,857	4.4 nights	90%	US	August
30	Olbia	23,748	133,102	5.6 nights	91%	France	August
31	Riomaggiore	21,611	74,112	3.4 nights	94%	US	September
32	Ostuni	21,132	109,633	5.2 nights	91%	France	August
33	Positano	19,913	84,507	4.2 nights	over 99%	US	September
34	Perugia	19,808	90,819	4.6 nights	63%	Italy	September
35	Polignano a Mare	18,025	75,491	4.2 nights	96%	US	August
36	Sanremo	17,470	92,395	5.3 nights	78%	France	August
37	Matera	17,306	44,369	2.6 nights	87%	France	September
38	Castellammare del Golfo	15,891	92,478	5.8 nights	92%	Germany	August
39	Assisi	15,851	53,561	3.4 nights	71%	Italy	August
40	Modena	15,425	69,099	4.5 nights	72%	Italy	October
41	Rapallo	15,059	70,544	4.7 nights	81%	Italy	August
42	Parma	15,004	68,260	4.5 nights	70%	Italy	October
43	Desenzano del Garda	14,602	74,090	5.1 nights	88%	Germany	August
44	Vernazza	14,092	50,461	3.6 nights	94%	US	May
45	Rimini	13,963	73,955	5.3 nights	60%	Italy	August
46	Trapani	13,943	66,316	4.8 nights	83%	Italy	August
47	Amalfi	13,422	56,206	4.2 nights	98%	US	May
48	Massa Lubrense	13,265	67,629	5.1 nights	96%	US	August
49	Bellagio	12,748	49,188	3.9 nights	99%	US	August
50	Riva del Garda	12,733	61,739	4.8 nights	91%	Germany	August
51	Fiumicino	12,404	42,297	3.4 nights	88%	US	August
52	Finale Ligure	12,391	74,786	6.0 nights	75%	Italy	August
53	Monterosso al Mare	12,179	50,264	4.1 nights	97%	US	August
54	Livorno	11,664	54,990	4.7 nights	65%	Italy	August
55	Montepulciano	11,400	46,708	4.1 nights	90%	US	September
56	Treviso	11,171	39,650	3.5 nights	81%	Italy	September
57	Sirmione	11,151	60,768	5.4 nights	90%	Germany	August
58	San Vito Lo Capo	11,103	67,448	6.1 nights	83%	Germany	August
59	Viareggio	11,057	64,253	5.8 nights	63%	Italy	August
60	Ravenna	10,608	52,008	4.9 nights	67%	Italy	August
61	Aosta	10,546	45,714	4.3 nights	70%	Italy	August
62	Noto	10,543	59,354	5.6 nights	88%	Germany	August
63	Martina Franca	10,529	52,213	5.0 nights	91%	France	August
64	Trento	10,001	43,850	4.4 nights	69%	Italy	August
65	Peschiera del Garda	9,934	47,350	4.8 nights	87%	Germany	August
66	Levanto	9,769	52,591	5.4 nights	90%	France	August
67	Agrigento	9,728	33,593	3.5 nights	90%	France	August
68	Stresa	9,487	44,083	4.6 nights	94%	France	August
69	San Gimignano	9,458	40,638	4.3 nights	92%	US	August
70	San Teodoro	9,226	60,474	6.5 nights	88%	Germany	August
71	Lipari	9,224	51,885	5.6 nights	74%	Italy	August
72	Giardini-Naxos	9,222	49,641	5.4 nights	93%	Germany	August
73	Ragusa	9,176	44,381	4.8 nights	88%	Germany	August
74	Varenna	9,020	36,772	4.1 nights	99%	US	August
75	Greve in Chianti	9,015	43,903	4.9 nights	93%	US	August
76	Praiano	8,826	42,204	4.8 nights	99%	US	September
77	Bolzano - Bozen	8,797	35,009	4.0 nights	88%	Germany	August
78	Bellano	8,651	36,277	4.2 nights	97%	US	August
79	Lecco	8,619	36,866	4.3 nights	88%	UK	August
80	Pescara	8,521	46,125	5.4 nights	73%	Italy	August
81	Ferrara	8,488	32,813	3.9 nights	52%	Italy	September
82	Arezzo	8,459	36,806	4.4 nights	64%	Italy	August
83	Brescia	8,433	41,184	4.9 nights	63%	Italy	September
84	Perledo	8,392	34,754	4.1 nights	over 99%	US	August
85	Alberobello	8,258	24,439	3.0 nights	91%	France	August
86	Capri	8,222	33,136	4.0 nights	94%	US	August
87	Quartu Sant'Elena	8,214	52,716	6.4 nights	85%	Germany	August
88	Pompei	8,164	27,486	3.4 nights	90%	US	August
89	Valtournenche	8,120	42,831	5.3 nights	79%	UK	February
90	Vicenza	8,072	40,226	5.0 nights	70%	Italy	September
91	Villasimius	8,030	51,670	6.4 nights	78%	Italy	August
92	Camogli	8,010	37,910	4.7 nights	84%	Switzerland	July
93	Bardolino	7,892	41,447	5.3 nights	94%	Germany	August
94	Menaggio	7,849	34,248	4.4 nights	over 99%	US	August
95	Meran - Merano	7,840	37,430	4.8 nights	82%	Germany	August
96	Tropea	7,818	41,216	5.3 nights	92%	US	August
97	Santa Margherita Ligure	7,716	37,813	4.9 nights	86%	US	August
98	Vico Equense	7,673	36,412	4.7 nights	95%	US	August
99	Udine	7,583	31,266	4.1 nights	67%	Italy	September
100	Cortona	7,342	42,302	5.8 nights	84%	US	July
101	Orosei	7,299	49,177	6.7 nights	90%	Germany	August
102	Cortina d'Ampezzo	7,288	40,664	5.6 nights	92%	US	August
103	Lerici	7,210	42,192	5.9 nights	75%	Italy	August
104	Camaiore	7,163	48,306	6.7 nights	73%	Italy	August
105	Gallipoli	7,137	40,876	5.7 nights	88%	France	August
106	Lazise	7,093	39,298	5.5 nights	86%	Germany	July
107	Forio	7,067	38,491	5.4 nights	85%	US	August
108	Arco	7,043	37,393	5.3 nights	83%	Germany	August
109	Orvieto	7,019	28,203	4.0 nights	85%	US	August
110	Locorotondo	6,929	29,045	4.2 nights	92%	France	August
111	Brindisi	6,768	29,105	4.3 nights	91%	France	August
112	Sant'Agnello	6,748	32,394	4.8 nights	98%	US	September
113	Marsala	6,575	34,715	5.3 nights	78%	Italy	August
114	Durgali/Dorgali	6,538	37,058	5.7 nights	95%	France	August
115	Imperia	6,386	36,531	5.7 nights	80%	France	August
116	Malcesine	6,347	38,228	6.0 nights	97%	Germany	July
117	Maiori	6,332	29,260	4.6 nights	95%	US	August
118	Piano di Sorrento	6,290	27,963	4.4 nights	97%	US	May
119	Chioggia	6,212	28,835	4.6 nights	66%	Italy	August
120	Castellammare di Stabia	6,188	28,262	4.6 nights	92%	US	August
121	Tremezzina	6,153	29,628	4.8 nights	99%	France	August
122	Sestri Levante	6,140	34,975	5.7 nights	73%	Italy	August
123	Avola	6,060	36,912	6.1 nights	84%	Germany	August
124	Lu Palau/Palau	6,042	39,686	6.6 nights	89%	France	August
125	Capannori	5,882	33,947	5.8 nights	85%	Germany	August
126	Favignana	5,805	30,041	5.2 nights	58%	Italy	August
127	Ravello	5,752	23,389	4.1 nights	97%	US	September
128	Ischia	5,745	31,063	5.4 nights	90%	US	August
129	La Maddalena	5,683	33,006	5.8 nights	87%	France	August
130	Pula	5,626	38,188	6.8 nights	79%	Italy	August
131	Meta	5,519	26,558	4.8 nights	96%	US	September
132	Otranto	5,477	31,566	5.8 nights	86%	France	August
133	Ancona	5,457	28,167	5.2 nights	60%	Italy	August
134	Torino	5,416	27,074	5.0 nights	73%	Italy	October
135	Jesolo	5,384	34,668	6.4 nights	83%	Germany	August
136	Baunei	5,362	32,510	6.1 nights	92%	Germany	August
137	Capoliveri	5,328	37,746	7.1 nights	70%	Italy	August
138	Sassari	5,264	27,475	5.2 nights	81%	France	August
139	Scicli	5,258	30,791	5.9 nights	88%	Germany	August
140	Carovigno	5,224	33,315	6.4 nights	91%	France	August
141	Alassio	5,188	27,625	5.3 nights	69%	Italy	August
142	Monza	5,088	27,829	5.5 nights	67%	Italy	April
143	Lungòni/Santa Teresa Gallura	5,074	33,040	6.5 nights	87%	France	August
144	Nardò	5,071	32,874	6.5 nights	80%	Italy	August
145	Verbania	5,058	26,326	5.2 nights	90%	Germany	August
146	Agerola	5,057	22,677	4.5 nights	94%	Germany	August
147	Tirano	5,057	13,286	2.6 nights	86%	US	August
148	Sesto San Giovanni	5,025	28,008	5.6 nights	80%	Italy	October
149	Cernobbio	5,005	19,610	3.9 nights	96%	US	August
150	Rho	4,968	22,599	4.5 nights	73%	Italy	August
151	Viterbo	4,966	18,982	3.8 nights	51%	Italy	August
152	Colico	4,926	28,395	5.8 nights	93%	Germany	August
153	Fasano	4,917	23,873	4.9 nights	88%	France	August
154	Poggibonsi	4,904	23,532	4.8 nights	78%	Italy	August
155	Castiglione della Pescaia	4,896	33,802	6.9 nights	63%	Italy	August
156	Porto Cesareo	4,836	32,784	6.8 nights	59%	Italy	July
157	Alba	4,809	18,039	3.8 nights	79%	Italy	October
158	Ceglie Messapica	4,808	27,505	5.7 nights	90%	France	August
159	Cisternino	4,765	26,478	5.6 nights	92%	France	August
160	Pavia	4,732	24,634	5.2 nights	64%	Italy	October
161	Procida	4,691	23,140	4.9 nights	77%	Italy	August
162	Prato	4,669	22,425	4.8 nights	68%	Italy	May
163	Modica	4,664	23,049	4.9 nights	87%	Germany	August
164	Bormio	4,661	23,588	5.1 nights	58%	Italy	August
165	Torri del Benaco	4,641	26,400	5.7 nights	96%	Germany	August
166	Pietra Ligure	4,632	27,988	6.0 nights	53%	Italy	August
167	Budune/Budoni	4,597	31,774	6.9 nights	84%	Germany	August
168	Livigno	4,523	29,466	6.5 nights	72%	Italy	January
169	Pietrasanta	4,482	26,419	5.9 nights	60%	Italy	August
170	Aci Castello	4,464	24,235	5.4 nights	90%	Germany	August
171	Riccione	4,463	21,462	4.8 nights	42%	Italy	August
172	Garda	4,435	24,549	5.5 nights	92%	Germany	August
173	Pesaro	4,426	27,537	6.2 nights	57%	Italy	August
174	Pienza	4,417	16,550	3.7 nights	90%	US	May
175	Acireale	4,402	21,925	5.0 nights	90%	France	August
176	Grosseto	4,264	24,792	5.8 nights	47%	Italy	August
177	Bordighera	4,204	22,409	5.3 nights	83%	France	August
178	Furore	4,195	18,481	4.4 nights	98%	US	May
179	L'Aquila	4,178	16,878	4.0 nights	44%	Italy	August
180	Castelnuovo Berardenga	4,171	18,193	4.4 nights	91%	US	July
181	Massa	4,168	26,239	6.3 nights	66%	Italy	August
182	Gaeta	4,164	20,084	4.8 nights	65%	Italy	August
183	Portoferraio	4,164	26,909	6.5 nights	67%	Italy	August
184	Lignano Sabbiadoro	4,153	25,883	6.2 nights	78%	Germany	August
185	Murera/Muravera	4,087	29,995	7.3 nights	82%	Germany	August
186	Cremona	4,085	19,225	4.7 nights	61%	Italy	September
187	Ventimiglia	4,079	19,677	4.8 nights	85%	France	August
188	Minori	4,074	20,373	5.0 nights	96%	US	August
189	Castheddu/Castelsardo	4,065	25,317	6.2 nights	91%	France	August
190	Santa Flavia	4,033	24,356	6.0 nights	95%	Germany	August
191	Vietri sul Mare	4,012	18,854	4.7 nights	92%	US	August
192	Volterra	3,972	19,490	4.9 nights	84%	Germany	August
193	Vieste	3,961	24,792	6.3 nights	73%	Italy	August
194	Scandicci	3,939	18,463	4.7 nights	84%	France	September
195	Augusta	3,938	23,848	6.1 nights	93%	Germany	August
196	Chiavari	3,931	22,450	5.7 nights	66%	Italy	August
197	Pistoia	3,929	19,812	5.0 nights	71%	Italy	August
198	Alcamo	3,893	23,859	6.1 nights	90%	Germany	August
199	Taranto	3,889	18,877	4.9 nights	73%	Italy	August
200	Varese	3,875	19,630	5.1 nights	79%	Italy	August
201	San Casciano in Val di Pesa	3,847	20,725	5.4 nights	89%	US	August
202	Brixen - Bressanone	3,831	17,513	4.6 nights	90%	Germany	August
203	Asti	3,809	14,862	3.9 nights	66%	Italy	August
204	Montespertoli	3,806	17,557	4.6 nights	92%	US	August
205	Savona	3,799	18,501	4.9 nights	65%	Italy	August
206	Urtijëi - St. Ulrich in Gröden - Ortisei	3,786	21,696	5.7 nights	97%	US	July
207	Toscolano Maderno	3,783	23,409	6.2 nights	90%	Germany	July
208	San Vincenzo	3,735	24,292	6.5 nights	64%	Italy	August
209	Colle di Val d'Elsa	3,730	16,066	4.3 nights	80%	Italy	July
210	Castellana Grotte	3,712	18,674	5.0 nights	91%	France	August
211	Courmayeur	3,705	20,294	5.5 nights	72%	Italy	August
212	Montalcino	3,703	16,692	4.5 nights	90%	US	May
213	Mantua	3,661	14,493	4.0 nights	55%	Italy	May
214	Sciacca	3,648	19,171	5.3 nights	84%	Germany	August
215	Civitavecchia	3,598	9,053	2.5 nights	94%	US	August
216	Tortolì	3,555	20,017	5.6 nights	85%	Germany	August
217	Salò	3,554	19,121	5.4 nights	94%	Germany	August
218	Castiglione del Lago	3,506	17,953	5.1 nights	80%	Italy	August
219	San Michele al Tagliamento	3,468	22,985	6.6 nights	76%	Germany	August
220	Asciano	3,448	16,553	4.8 nights	86%	Italy	July
221	Foligno	3,421	13,112	3.8 nights	36%	Italy	July
222	Kastelruth - Castelrotto	3,419	20,611	6.0 nights	95%	US	July
223	Baveno	3,400	16,821	4.9 nights	91%	France	August
224	Loiri-Poltu Santu Paolu/Loiri Porto San Paolo	3,390	21,388	6.3 nights	89%	France	August
225	Atrani	3,389	16,109	4.8 nights	98%	US	September
226	Arona	3,382	15,316	4.5 nights	88%	France	August
227	Grado	3,354	17,285	5.2 nights	90%	Austria	August
228	Piombino	3,331	18,717	5.6 nights	49%	Italy	August
229	Varazze	3,322	16,097	4.8 nights	54%	Italy	August
230	Lezzeno	3,312	15,244	4.6 nights	99%	US	August
231	Piacenza	3,294	14,329	4.3 nights	64%	Italy	October
232	Bosa	3,278	14,578	4.4 nights	91%	France	August
233	Spoleto	3,262	13,504	4.1 nights	56%	Italy	August
234	Reggio Calabria	3,234	14,634	4.5 nights	85%	Germany	August
235	Rosignano Marittimo	3,230	21,637	6.7 nights	75%	Italy	August
236	Portovenere	3,223	16,521	5.1 nights	87%	France	August
237	Tivoli	3,192	10,883	3.4 nights	80%	US	May
238	Castellina in Chianti	3,189	17,619	5.5 nights	92%	US	August
239	San Siro	3,163	17,353	5.5 nights	98%	Germany	August
240	Reggio nell'Emilia	3,162	15,138	4.8 nights	54%	Italy	May
241	Messina	3,160	14,856	4.7 nights	73%	Italy	August
242	Terni	3,160	10,518	3.3 nights	43%	Italy	August
243	Lierna	3,158	15,231	4.8 nights	94%	France	August
244	La Trinitai e Vignola/Trinità d'Agultu e Vignola	3,146	20,986	6.7 nights	87%	Germany	August
245	Isthintini/Stintino	3,120	19,590	6.3 nights	78%	Italy	August
246	Ercolano	3,102	12,065	3.9 nights	85%	France	August
247	Anacapri	3,081	12,328	4.0 nights	91%	US	August
248	Alzachèna/Arzachena	3,046	18,883	6.2 nights	94%	US	August
249	Canazei	3,034	18,545	6.1 nights	78%	Italy	July
250	Ponza	3,019	13,561	4.5 nights	49%	Italy	August
251	Mascali	3,010	15,761	5.2 nights	93%	France	August
252	Carini	3,005	13,393	4.5 nights	94%	France	August
253	Impruneta	2,990	13,368	4.5 nights	87%	US	August
254	Moneglia	2,985	16,761	5.6 nights	83%	Germany	August
255	Porto Santo Stefano	2,985	16,536	5.5 nights	61%	Italy	August
256	Nago-Torbole	2,975	16,861	5.7 nights	89%	Germany	August
257	Torre Annunziata	2,971	12,559	4.2 nights	92%	France	August
258	Castelnuovo del Garda	2,968	11,912	4.0 nights	72%	Italy	August
259	Melendugno	2,966	19,382	6.5 nights	75%	France	August
260	Marciana	2,965	21,117	7.1 nights	66%	Italy	August
261	Manciano	2,939	11,909	4.1 nights	64%	Italy	August
262	Manerba del Garda	2,890	16,280	5.6 nights	91%	Germany	August
263	Figari/Golfo Aranci	2,874	18,997	6.6 nights	88%	Germany	August
264	Conversano	2,865	13,319	4.6 nights	89%	France	August
265	Nesso	2,846	13,867	4.9 nights	98%	US	August
266	Montesilvano	2,844	17,219	6.1 nights	56%	Italy	August
267	Mira	2,837	11,761	4.1 nights	93%	France	August
268	Caorle	2,830	17,932	6.3 nights	74%	Germany	August
269	Pinzolo	2,828	16,085	5.7 nights	45%	Italy	February
270	Terrasini	2,819	13,928	4.9 nights	93%	France	August
271	Sovicille	2,798	13,667	4.9 nights	90%	US	August
272	Trani	2,794	13,131	4.7 nights	74%	Italy	August
273	Thiniscole/Siniscola	2,782	18,385	6.6 nights	81%	Germany	August
274	Molfetta	2,772	13,978	5.0 nights	85%	Italy	August
275	Maracalagonis	2,767	19,518	7.1 nights	90%	Germany	July
276	Conca dei Marini	2,759	13,649	4.9 nights	97%	US	September
277	Torre del Greco	2,757	12,833	4.7 nights	92%	France	August
278	Novara	2,741	11,344	4.1 nights	57%	Italy	October
279	San Vito di Cadore	2,734	13,273	4.9 nights	92%	US	August
280	Milazzo	2,728	14,427	5.3 nights	83%	France	August
281	San Benedetto del Tronto	2,727	16,062	5.9 nights	35%	Italy	August
282	Follonica	2,701	16,905	6.3 nights	42%	Italy	August
283	Mandello del Lario	2,687	14,800	5.5 nights	94%	Germany	July
284	Gaiole in Chianti	2,671	13,271	5.0 nights	92%	US	August
285	Loano	2,667	15,040	5.6 nights	42%	Italy	August
286	Giovinazzo	2,665	13,187	4.9 nights	91%	France	August
287	Sperlonga	2,656	13,970	5.3 nights	73%	Italy	August
288	Busto Arsizio	2,624	12,558	4.8 nights	76%	Italy	October
289	Orbetello	2,614	14,997	5.7 nights	45%	Italy	August
290	Certaldo	2,608	11,929	4.6 nights	90%	US	July
291	Lavagna	2,604	14,934	5.7 nights	68%	Italy	August
292	Monte Argentario	2,598	15,145	5.8 nights	65%	Italy	August
293	Castiglione d'Orcia	2,592	10,647	4.1 nights	80%	Italy	August
294	Cuneo	2,577	12,680	4.9 nights	63%	Italy	August
295	Bassano del Grappa	2,574	10,600	4.1 nights	67%	Italy	September
296	Ciampino	2,556	11,512	4.5 nights	82%	UK	May
297	Spello	2,555	10,711	4.2 nights	76%	US	July
298	Ritten - Renon	2,544	13,175	5.2 nights	91%	Germany	August
299	Recco	2,543	13,372	5.3 nights	79%	Italy	August
300	Domus De Maria	2,542	17,975	7.1 nights	74%	Italy	August
301	Monteriggioni	2,530	11,343	4.5 nights	83%	Italy	August
302	Fano	2,510	16,453	6.6 nights	51%	Italy	August
303	Ricadi	2,510	17,286	6.9 nights	78%	Germany	August
304	Pieve di Cadore	2,507	11,301	4.5 nights	87%	US	August
305	Terracina	2,502	14,187	5.7 nights	62%	Italy	August
306	Argegno	2,482	11,922	4.8 nights	99%	Germany	August
307	Numana	2,481	15,870	6.4 nights	33%	Italy	August
308	Pachino	2,477	12,883	5.2 nights	76%	Italy	August
309	Tertenia	2,456	17,670	7.2 nights	91%	Germany	August
310	Sauze d'Oulx	2,453	13,461	5.5 nights	73%	UK	February
311	Diano Marina	2,451	15,078	6.2 nights	57%	Italy	August
312	Ledro	2,450	14,360	5.9 nights	77%	Germany	August
313	Senigallia	2,449	14,659	6.0 nights	43%	Italy	August
314	Anzio	2,444	13,875	5.7 nights	68%	Italy	August
315	Castiglion Fiorentino	2,438	12,485	5.1 nights	75%	Italy	August
316	Bardonecchia	2,435	12,547	5.2 nights	50%	Italy	August
317	Sirolo	2,420	14,345	5.9 nights	53%	Italy	August
318	Carrara	2,420	13,925	5.8 nights	55%	Italy	August
319	Cervia	2,413	15,593	6.5 nights	47%	Italy	August
320	San Giovanni di Fassa - Sèn Jan	2,412	14,716	6.1 nights	70%	Italy	August
321	Porto Azzurro	2,405	15,920	6.6 nights	58%	Italy	August
322	Todi	2,391	13,496	5.6 nights	77%	Italy	August
323	Omegna	2,388	10,664	4.5 nights	82%	France	August
324	Gubbio	2,377	9,614	4.0 nights	50%	Italy	August
325	Gravedona ed Uniti	2,374	13,188	5.6 nights	97%	Germany	August
326	Gambassi Terme	2,374	12,349	5.2 nights	88%	US	August
327	Forlì	2,373	11,355	4.8 nights	37%	Italy	August
328	Salve	2,363	17,774	7.5 nights	73%	Italy	August
329	Urbino	2,362	10,236	4.3 nights	56%	Italy	August
330	Scala	2,328	10,707	4.6 nights	97%	US	September
331	Custonaci	2,323	13,992	6.0 nights	85%	Germany	August
332	Barberino Tavarnelle	2,315	11,809	5.1 nights	94%	US	August
333	Pantelleria	2,298	13,860	6.0 nights	40%	Italy	August
334	Dervio	2,288	11,337	5.0 nights	94%	Germany	August
335	Sestriere	2,287	11,783	5.2 nights	58%	Italy	February
336	Santu Antiogu/Sant'Antioco	2,287	15,745	6.9 nights	72%	Italy	August
337	Cesenatico	2,256	14,707	6.5 nights	49%	Italy	August
338	Bellaria-Igea Marina	2,241	12,855	5.7 nights	47%	Italy	August
339	Domodossola	2,233	8,462	3.8 nights	79%	Switzerland	August
340	Bucine	2,224	13,428	6.0 nights	92%	US	July
341	San Miniato	2,216	10,222	4.6 nights	85%	Italy	August
342	Castagneto Carducci	2,211	16,206	7.3 nights	66%	Italy	August
343	Agropoli	2,195	12,081	5.5 nights	68%	Italy	August
344	Bagno a Ripoli	2,194	10,194	4.6 nights	91%	US	July
345	Rozzano	2,192	10,522	4.8 nights	56%	Italy	October
346	Sarzana	2,186	10,157	4.6 nights	61%	Italy	August
347	Caserta	2,180	7,634	3.5 nights	49%	Italy	August
348	Fiesole	2,175	10,718	4.9 nights	93%	US	September
349	Mola di Bari	2,171	10,449	4.8 nights	89%	France	August
350	Cannobio	2,168	11,067	5.1 nights	98%	Germany	August
351	Pizzo	2,168	13,172	6.1 nights	88%	Germany	August
352	Montaione	2,165	12,997	6.0 nights	95%	Germany	August
353	Belluno	2,158	8,333	3.9 nights	81%	Italy	August
354	Isola delle Femmine	2,137	11,803	5.5 nights	82%	Germany	August
355	Iglesias	2,134	10,521	4.9 nights	77%	France	August
356	Sinalunga	2,133	9,316	4.4 nights	85%	US	August
357	Zoagli	2,132	11,651	5.5 nights	89%	Germany	August
358	Andora	2,120	12,043	5.7 nights	51%	Italy	August
359	Massarosa	2,118	14,184	6.7 nights	80%	Germany	July
360	Civitanova Marche	2,113	11,572	5.5 nights	41%	Italy	August
361	Tignale	2,108	14,035	6.7 nights	95%	Germany	July
362	Gargnano	2,106	12,433	5.9 nights	94%	Germany	August
363	Lastra a Signa	2,099	10,400	5.0 nights	91%	Germany	July
364	Letojanni	2,093	11,391	5.4 nights	94%	Germany	August
365	Tremosine sul Garda	2,092	11,562	5.5 nights	94%	Germany	August
366	Putignano	2,089	10,554	5.1 nights	85%	France	August
367	Lajen - Laion	2,085	9,673	4.6 nights	93%	US	August
368	Termoli	2,076	11,376	5.5 nights	56%	Italy	August
369	Imola	2,073	9,200	4.4 nights	52%	Italy	August
370	Valdidentro	2,065	10,723	5.2 nights	52%	Italy	August
371	Campofelice di Roccella	2,044	11,642	5.7 nights	94%	France	August
372	Oliveto Lario	2,037	9,541	4.7 nights	96%	France	August
373	Marina di Campo	2,023	14,364	7.1 nights	49%	Italy	August
374	Rocca Pietore	2,022	10,654	5.3 nights	86%	UK	August
375	Iseo	2,004	9,534	4.8 nights	90%	Germany	August
376	Cabras	2,002	11,302	5.6 nights	67%	Italy	August
377	Cannigione	1,999	12,853	6.4 nights	89%	Germany	August
378	Cecina	1,999	12,475	6.2 nights	61%	Italy	August
379	Massa Marittima	1,995	11,213	5.6 nights	69%	Italy	August
380	Luino	1,993	10,228	5.1 nights	96%	Germany	August
381	Codaruina/Valledoria	1,986	12,666	6.4 nights	92%	France	August
382	Santa Cristina Gherdëina - St. Christina in Gröden - Santa Cristina Valgardena	1,986	13,366	6.7 nights	96%	US	August
383	San Vito dei Normanni	1,968	13,108	6.7 nights	93%	France	August
384	Badia - Abtei	1,964	12,618	6.4 nights	89%	US	August
385	Pitigliano	1,960	5,625	2.9 nights	68%	Italy	August
386	Vasto	1,951	11,427	5.9 nights	48%	Italy	August
387	Riposto	1,949	10,558	5.4 nights	94%	Germany	August
388	Gorizia	1,947	8,180	4.2 nights	54%	Italy	August
389	Badesi	1,941	12,462	6.4 nights	87%	Germany	August
390	Aristanis/Oristano	1,937	9,547	4.9 nights	74%	Italy	August
391	Peccioli	1,937	10,255	5.3 nights	87%	Germany	August
392	Porto Cervo	1,922	12,710	6.6 nights	94%	US	August
393	Padenghe sul Garda	1,918	10,915	5.7 nights	88%	Germany	August
394	Biella	1,916	8,277	4.3 nights	60%	Italy	August
395	Monteroni d'Arbia	1,916	9,167	4.8 nights	94%	US	August
396	Valeggio sul Mincio	1,908	7,325	3.8 nights	67%	Italy	August
397	Albenga	1,904	10,381	5.5 nights	56%	Italy	August
398	Castiadas	1,903	13,148	6.9 nights	76%	Germany	July
399	Capo d'Orlando	1,901	9,739	5.1 nights	77%	Italy	August
400	Erice	1,896	8,486	4.5 nights	84%	France	August
401	Balestrate	1,894	11,491	6.1 nights	91%	Germany	August
402	Manduria	1,891	12,885	6.8 nights	66%	Italy	August
403	Pozzuoli	1,887	8,290	4.4 nights	75%	Italy	August
404	Latina	1,870	8,814	4.7 nights	41%	Italy	August
405	Porto Empedocle	1,843	7,935	4.3 nights	89%	France	August
406	Nettuno	1,841	10,155	5.5 nights	60%	Italy	August
407	Ponte di Legno	1,839	8,910	4.8 nights	37%	Italy	August
408	Faenza	1,822	9,448	5.2 nights	55%	Italy	August
409	Gressan	1,811	8,819	4.9 nights	61%	Italy	August
410	Alba Adriatica	1,809	10,794	6.0 nights	43%	Italy	August
411	Pré-Saint-Didier	1,808	7,324	4.1 nights	53%	Italy	August
412	Moena	1,805	10,190	5.6 nights	65%	Italy	August
413	Giarre	1,792	9,335	5.2 nights	90%	France	August
414	Bisceglie	1,782	9,584	5.4 nights	83%	France	August
415	Ugento	1,776	13,481	7.6 nights	64%	Italy	August
416	Teulada	1,773	11,310	6.4 nights	69%	Italy	August
417	Santa Marinella	1,769	10,143	5.7 nights	70%	Italy	August
418	Sìnnia/Sinnai	1,769	11,915	6.7 nights	88%	Germany	August
419	Alleghe	1,759	9,265	5.3 nights	85%	Italy	July
420	Mattinata	1,741	10,657	6.1 nights	78%	Italy	August
421	Casole d'Elsa	1,739	9,410	5.4 nights	93%	Germany	August
422	Francavilla al Mare	1,735	10,700	6.2 nights	58%	Italy	August
423	Cinisi	1,733	8,113	4.7 nights	94%	France	August
424	Lampedusa	1,716	11,240	6.6 nights	17%	Italy	August
425	Bracciano	1,712	7,456	4.4 nights	77%	Italy	August
426	Bagheria	1,699	8,315	4.9 nights	91%	Germany	August
427	Ispica	1,695	10,195	6.0 nights	87%	Germany	August
428	La Salle	1,694	7,635	4.5 nights	51%	Italy	August
429	Vinci	1,680	7,274	4.3 nights	84%	Italy	August
430	Pontassieve	1,675	7,633	4.6 nights	87%	US	July
431	Bolsena	1,673	7,876	4.7 nights	64%	Italy	August
432	Castro	1,672	10,205	6.1 nights	88%	France	August
433	Pescia	1,661	9,933	6.0 nights	83%	Germany	August
434	Roccastrada	1,657	10,561	6.4 nights	81%	Germany	August
435	Empoli	1,655	8,185	4.9 nights	76%	Italy	August
436	Ladispoli	1,654	9,005	5.4 nights	69%	Italy	August
437	Montecatini Terme	1,652	9,270	5.6 nights	80%	Italy	August
438	Costermano sul Garda	1,651	8,919	5.4 nights	91%	Germany	August
439	Campiglia Marittima	1,650	9,273	5.6 nights	53%	Italy	August
440	Molveno	1,646	9,604	5.8 nights	57%	Italy	August
441	Passignano sul Trasimeno	1,633	8,544	5.2 nights	75%	Italy	August
442	San Felice del Benaco	1,629	9,380	5.8 nights	88%	Germany	July
443	Castrignano del Capo	1,624	10,542	6.5 nights	78%	France	August
444	Noli	1,594	9,228	5.8 nights	68%	Italy	August
445	Valdisotto	1,593	8,178	5.1 nights	54%	Italy	August
446	Comacchio	1,585	10,157	6.4 nights	51%	Italy	August
447	Negrar di Valpolicella	1,581	6,877	4.3 nights	64%	Italy	July
448	Castelletto	1,579	8,607	5.5 nights	95%	Germany	August
449	Lana	1,576	8,695	5.5 nights	83%	Germany	July
450	Pozzallo	1,567	8,652	5.5 nights	91%	Germany	August
451	Ortona	1,564	7,799	5.0 nights	40%	Italy	August
452	Ayas	1,544	8,518	5.5 nights	54%	Italy	August
453	Radda in Chianti	1,542	8,164	5.3 nights	93%	US	August
454	Mazara del Vallo	1,535	8,579	5.6 nights	67%	Italy	August
455	Bonassola	1,518	8,762	5.8 nights	79%	Italy	July
456	San Giuliano Terme	1,508	7,378	4.9 nights	81%	France	August
457	La Thuile	1,503	8,155	5.4 nights	67%	Italy	February
458	Realmonte	1,494	6,975	4.7 nights	91%	France	August
459	Porto Recanati	1,488	8,824	5.9 nights	29%	Italy	July
460	Domaso	1,484	7,500	5.1 nights	over 99%	Germany	July
461	Peschici	1,479	9,093	6.1 nights	62%	Italy	August
462	Reggello	1,475	8,373	5.7 nights	85%	Germany	August
463	Predazzo	1,474	9,222	6.3 nights	50%	Italy	August
464	Racale	1,472	9,808	6.7 nights	80%	Italy	August
465	Forte dei Marmi	1,472	8,445	5.7 nights	66%	Italy	July
466	Bagni di Lucca	1,468	8,619	5.9 nights	80%	Italy	August
467	Formia	1,445	7,802	5.4 nights	66%	Italy	August
468	Cattolica	1,443	9,491	6.6 nights	45%	Italy	August
469	Marèo - Enneberg - Marebbe	1,424	8,202	5.8 nights	79%	Italy	August
470	Città di Castello	1,422	7,962	5.6 nights	58%	Italy	July
471	Santa Teresa Gallura	1,418	8,089	5.7 nights	89%	France	August
472	Taviano	1,410	10,002	7.1 nights	75%	Italy	August
473	Menfi	1,394	8,673	6.2 nights	86%	Germany	August
474	Palaia	1,374	6,830	5.0 nights	90%	Germany	July
475	Laigueglia	1,371	8,845	6.5 nights	58%	Italy	August
476	Câdesédda/Calasetta	1,368	9,459	6.9 nights	61%	Italy	July
477	Maccagno con Pino e Veddasca	1,367	8,602	6.3 nights	96%	Germany	August
478	Malfa	1,350	8,036	6.0 nights	79%	Italy	August
479	Baja Sardinia	1,338	7,991	6.0 nights	94%	US	August
480	Partinico	1,337	7,315	5.5 nights	94%	Germany	August
481	Barì/Bari Sardo	1,318	8,656	6.6 nights	87%	Germany	August
482	Campitello di Fassa	1,307	9,376	7.2 nights	78%	Italy	August
483	Riparbella	1,306	7,953	6.1 nights	77%	Germany	July
484	Aglientu	1,304	8,435	6.5 nights	85%	Germany	August
485	Cabuderra/Capoterra	1,303	8,575	6.6 nights	89%	France	August
486	Tricase	1,300	8,817	6.8 nights	86%	France	August
487	Cava de' Tirreni	1,286	6,407	5.0 nights	81%	Italy	August
488	Arresi/Sant'Anna Arresi	1,286	8,932	6.9 nights	71%	Italy	July
489	Arbus	1,284	7,971	6.2 nights	78%	Germany	August
490	Posthudorra/Porto Torres	1,277	7,871	6.2 nights	80%	France	August
491	Santa Luce	1,275	7,260	5.7 nights	86%	Germany	August
492	Gardone Riviera	1,274	6,530	5.1 nights	89%	Germany	August
493	Città della Pieve	1,273	6,690	5.3 nights	74%	Italy	August
494	Porlezza	1,265	7,702	6.1 nights	95%	Germany	July
495	Loro Ciuffenna	1,248	7,421	5.9 nights	82%	Germany	August
496	San Felice Circeo	1,242	7,199	5.8 nights	39%	Italy	August
497	Gabicce Mare	1,227	6,594	5.4 nights	45%	Italy	August
498	Marciana Marina	1,215	8,483	7.0 nights	63%	Italy	August
499	Magione	1,200	7,271	6.1 nights	74%	Italy	August
500	Lucignano	1,198	6,688	5.6 nights	83%	US	July
501	Castelvetrano	1,189	7,081	6.0 nights	80%	Germany	August
502	Misano Adriatico	1,186	7,143	6.0 nights	51%	Italy	August
503	U Pàize/Carloforte	1,186	6,592	5.6 nights	43%	Italy	August
504	Ospedaletti	1,173	5,949	5.1 nights	77%	France	August
505	Morciano di Leuca	1,163	8,549	7.4 nights	75%	Italy	July
506	Umbertide	1,150	6,583	5.7 nights	69%	Italy	August
507	Ameglia	1,138	6,189	5.4 nights	71%	Italy	August
508	Montefiascone	1,132	5,313	4.7 nights	54%	Italy	August
509	Grottammare	1,112	6,981	6.3 nights	47%	Italy	August
510	Diso	1,105	6,935	6.3 nights	91%	France	August
511	Lido di Iesolo	1,104	6,645	6.0 nights	83%	Germany	August (11 months)
512	Pineto	1,098	6,983	6.4 nights	49%	Italy	July
513	Santa Cesarea Terme	1,090	6,833	6.3 nights	86%	France	August
514	Maruggio	1,086	7,609	7.0 nights	58%	Italy	July
515	Fermo	1,078	6,035	5.6 nights	47%	Italy	August
516	Barletta	1,077	5,132	4.8 nights	68%	Italy	August
517	Gavorrano	1,064	7,833	7.4 nights	64%	Italy	August
518	Santa Maria di Castellabate	1,058	6,016	5.7 nights	82%	Italy	August
519	Gagliano del Capo	1,055	6,543	6.2 nights	89%	France	August
520	Roseto degli Abruzzi	1,053	7,395	7.0 nights	42%	Italy	August
521	Magliano in Toscana	1,053	5,640	5.4 nights	61%	Italy	August
522	Maratea	1,049	5,418	5.2 nights	69%	Italy	August
523	Cardedu	1,037	7,152	6.9 nights	83%	Germany	August
524	Alliste	1,021	6,637	6.5 nights	73%	Italy	August
525	Sòssu/Sorso	1,020	6,307	6.2 nights	90%	France	August
526	Scarlino	999	5,804	5.8 nights	47%	Italy	August
527	Giulianova	980	5,862	6.0 nights	34%	Italy	July
528	Fivizzano	973	5,890	6.1 nights	76%	Italy	July
529	Scalea	968	5,896	6.1 nights	63%	Italy	August
530	Castellabate	947	5,835	6.2 nights	69%	Italy	August
531	Silvi	883	5,347	6.1 nights	49%	Italy	August
532	Porto Sant'Elpidio	880	4,798	5.5 nights	35%	Italy	August
533	Matino	844	5,528	6.5 nights	85%	Germany	August
534	Capaccio Paestum	825	4,478	5.4 nights	57%	Italy	August
535	Santa Croce Camerina	819	5,223	6.4 nights	77%	Italy	August
536	Bibbona	816	5,064	6.2 nights	55%	Italy	August
537	Sannicola	808	5,189	6.4 nights	76%	France	August
538	Fondi	798	4,286	5.4 nights	49%	Italy	August
539	Tortoreto	796	5,576	7.0 nights	44%	Italy	August
540	Casal Velino	769	4,829	6.3 nights	60%	Italy	August
541	Patù	729	5,069	7.0 nights	74%	Italy	August
542	Galatone	700	4,251	6.1 nights	69%	Italy	August
543	Camerota	684	4,316	6.3 nights	45%	Italy	August
544	Rosolina	679	4,378	6.4 nights	58%	Italy	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Months in brackets: AirROI has under 12 months for that town, so its busiest month is read from those. Lists the 544 of Italy's 1,746 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Italy

How many tourists visit Italy?

Italy had 57.7 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 6,355,848 Airbnb stays in Italy in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Italy?

The busiest Airbnb month in Italy in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Italy?

January was the quietest Airbnb month in Italy in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 40 days ahead, against 80 days for August.

How long is a typical Airbnb stay in Italy?

A typical Airbnb stay in Italy lasted 4.7 nights in the 12 months to October 2026, booked about 59 days ahead. By month, stays ran from 3.9 nights in December to 5.7 nights in July.

Where do Airbnb guests in Italy come from?

Of Italy Airbnb guests who left a review as of October 2026, 86% came from abroad, AirROI estimates. The largest groups were the United States at 18% and France at 12%. Among the same guests, the top origin city was London at 2%, ahead of Paris at 1.8%.

What is the most booked town in Italy on Airbnb?

Rome was the most booked town in Italy on Airbnb, with an estimated 992,843 stays in the 12 months to October 2026, ahead of Milan and Florence.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (57.7 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 6,355,848 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 1,746 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 17,515,248 reviews and describes guests who left a review, not everyone who stayed. Read the method page.