Tourism statisticsCountry2026

Croatia Tourism Statistics: 17.6M Arrivals in 2025

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
4,640,742
Typical Airbnb stay
5.5 nights
Busiest Airbnb month
August
From abroad, among guests who left a review
96%

Key facts

Croatia Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • Državni zavod za statistiku puts Croatia at 17,614,016 international tourist arrivals in 2025.

Airbnb stays

  • AirROI puts Airbnb stays in Croatia at 840,795 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Croatia added up to 4,640,742 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in Croatia lasted 5.5 nights in the 12 months to October 2026, booked about 67 days ahead.

Busiest months

  • AirROI ranks August the busiest Airbnb month in Croatia in the 12 months to October 2026, followed by July and June, with January the quietest.
  • AirROI estimates the six busiest Airbnb months in Croatia ran unbroken from May to October in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in Croatia in August were booked furthest ahead, about 88 days, against 38 days for February, in the 12 months to October 2026.

Guests

  • AirROI estimates 96% of Croatia Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 15% and Germany at 14%.

By place

  • AirROI ranks Croatia 9th for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
  • AirROI estimates Dubrovnik had the most Airbnb stays of the 128 towns it lists in Croatia in the 12 months to October 2026, at 121,334, ahead of Split and Zagreb.

Official numbers

How Many Tourists Visit Croatia?

Državni zavod za statistiku counted 17,614,016 international tourist arrivals in 2025.

Official tourism figures for Croatia: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
17,614,016International tourist arrivalsArrivals of foreign tourists in commercial accommodation in Croatia in 20252025Državni zavod za statistiku

Airbnb stays

Airbnb Stays in Croatia

Croatia had 75,171 Airbnb homes in the 12 months to October 2026. They took an estimated 840,795 stays and 4,640,742 nights. A typical stay lasted 5.5 nights and was booked about 67 days ahead. AirROI's figures cover the 348 towns it tracks in Croatia; places it does not track are not counted, so every total is a floor.

Airbnb homes
75,171
Airbnb stays, estimate
840,795
Airbnb nights, estimate
4,640,742
Typical stay
5.5 nights
Booked ahead
67 days

Busiest months

When Is the Busiest Time in Croatia?

On Airbnb, August was the busiest month in Croatia in the 12 months to October 2026, then July and June. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: August, July, June, September, May, October, April, November, March, February, December, January.

Month by month: rank, typical stay and days booked ahead
Airbnb months in Croatia by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
August14.7%88 days
July14.1%83 days
June10.6%65 days
September10.6%66 days
May9.1%66 days
October8.3%64 days
April7.3%54 days
November6.2%51 days
March5.6%39 days
February4.8%38 days
December4.8%43 days
January3.9%44 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Croatia Airbnb Guests Come From?

Among Croatia Airbnb guests who left a review as of October 2026, nearly all came from abroad (96%), led by the United States at 15% and Germany at 14%, AirROI estimates. Among the same guests, London was the top origin city at 2.2%, ahead of Berlin at 1%. The figures rest on 2,974,697 reviews, written over many years.

96% from abroad

Among guests who left a review, as of October 2026

  • From abroad 96%
  • From within Croatia 4%

Top countries abroad

Among guests who left a review

  • United States 15%
  • Germany 14%
  • United Kingdom 12%
  • France 9.9%
  • Canada 3.6%
  • Italy 1.9%

Top origin cities

Among guests who left a review

  • London 2.2%
  • Berlin 1%
  • Paris 1%

By town

Most Booked Towns in Croatia

Dubrovnik, Split and Zagreb took 35% of Airbnb stays in Croatia in the 12 months to October 2026. August is the busiest Airbnb month in 87 of the 128 towns, led by Dubrovnik, and July in 39, led by Novalja. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 86% in Zagreb to over 99% in Cavtat.

Most Booked Towns in Croatia: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
Dubrovnik121,334
Split104,242
Zagreb67,660
Zadar41,551
Hvar28,343
Pula26,810
Rovinj22,001
Grad Kaštela16,028
Rijeka12,850
Trogir11,972
Makarska11,206
Poreč11,095
Novalja10,401
Cavtat10,268
Korčula9,629

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Months in brackets: AirROI has under 12 months for that town, so its busiest month is read from those. Lists the 128 of Croatia's 348 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Croatia

How many tourists visit Croatia?

Croatia had 17,614,016 international tourist arrivals in 2025, according to Državni zavod za statistiku. Domestic trips are not in that count. AirROI estimates 840,795 Airbnb stays in Croatia in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Croatia?

The busiest Airbnb month in Croatia in the 12 months to October 2026 was August, then July and June. The six busiest months run from May to October.

What is the quietest month in Croatia?

January was the quietest Airbnb month in Croatia in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 44 days ahead, against 88 days for August.

How long is a typical Airbnb stay in Croatia?

A typical Airbnb stay in Croatia lasted 5.5 nights in the 12 months to October 2026, booked about 67 days ahead. By month, stays ran from 4.2 nights in December to 6.9 nights in February.

Where do Airbnb guests in Croatia come from?

Of Croatia Airbnb guests who left a review as of October 2026, 96% came from abroad, AirROI estimates. The largest groups were the United States at 15% and Germany at 14%. Among the same guests, the top origin city was London at 2.2%, ahead of Berlin at 1%.

What is the most booked town in Croatia on Airbnb?

Dubrovnik was the most booked town in Croatia on Airbnb, with an estimated 121,334 stays in the 12 months to October 2026, ahead of Split and Zagreb.

Are Airbnb stays the same as tourists?

No. Državni zavod za statistiku counts international tourist arrivals (17,614,016 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 840,795 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 348 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 2,974,697 reviews and describes guests who left a review, not everyone who stayed. Read the method page.