Vrbnik, Primorje-Gorski Kotar County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Vrbnik, Primorje-Gorski Kotar County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,993 per year — at a $153 nightly rate, 43.5% occupancy, and a $65 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 170 active listings, Vrbnik is a boutique market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 15.0% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Vrbnik?
In Vrbnik, the headline Airbnb metrics are $9,993 in average annual revenue,43.5% occupancy, $153 ADR, and $65 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Vrbnik?
Understanding the monthly revenue variations for Airbnb listings in Vrbnik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vrbnik is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vrbnik across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,269+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,506 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $990 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $623, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vrbnik
What Is the Monthly Airbnb Occupancy Rate in Vrbnik?
Maximize your bookings by understanding the Vrbnik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vrbnik:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vrbnik
What Is the Average Airbnb Nightly Rate in Vrbnik?
Effective short term rental pricing strategy in Vrbnik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vrbnik typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Vrbnik
What Is the RevPAR for Airbnb in Vrbnik?
RevPAR in Vrbnik is currently $65. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $51 RevPAR.
- Strong performers (Top 25%) earn $69 RevPAR.
- Best-in-class (Top 10%) achieve $95 RevPAR.
Average Monthly RevPAR Trend in Vrbnik
RevPAR Insights for Vrbnik
- The average RevPAR in Vrbnik is $65. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($95) and bottom 25% ($36) is $59, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Vrbnik benchmarks. If your RevPAR falls below the median of $51, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $69+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Vrbnik?
Vrbnik's peak Airbnb season falls in August, July, September, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,770 per month
- Occupancy rates average 59.1%
- Daily rates average $161
Shoulder Season
- Revenue averages $1,014 per month
- Occupancy maintains around 27.2%
- Daily rates hold near $144
Low Season (January, March, November)
- Revenue drops to average $458 per month
- Occupancy decreases to average 14.6%
- Daily rates adjust to average $147
Seasonality Insights for Vrbnik
- Airbnb seasonality in Vrbnik is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Vrbnik's highest earning potential, with monthly revenues climbing to $3,680, occupancy reaching 73.7%, and ADRs peaking at $172.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $220, occupancy could drop to 7.7%, and ADRs may adjust to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vrbnik.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Vrbnik, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Vrbnik?
Low regulation and minimal registration activity in Vrbnik, Primorje-Gorski Kotar County, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Vrbnik to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Vrbnik?
Vrbnik is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vrbnik Old Town | Charming medieval village renowned for its picturesque streets and stunning views over the Adriatic Sea. Attracts tourists looking for cultural experiences and local wine tours. | Vrbnik Wine Cellars, Frankovka Wine Tasting, Vrbnik's narrow streets, Church of St. Mary Magdalene, Beach at Vrbnik, Local olive oil producers |
| Zlahtina Beach | A beautiful spot near Vrbnik known for its clear waters and pebbled beaches. Ideal for families and beach lovers seeking relaxation and water sports. | Zlahtina Beach, Water sports activities, Beach bars, Sunbathing and swimming |
| Vrbnik Vineyards | Surrounding vineyards that produce the famous Žlahtina wine. Great for wine enthusiasts and those interested in agritourism. | Wine tasting tours, Vineyard visits, Local farmers' markets |
| Baška | Nearby coastal town known for its long pebble beaches and vibrant tourist scene. Popular for families and outdoor activities. | Baška Beach, Hiking trails, Water sports, Baška's waterfront promenade |
| Punat Bay | A serene bay near Vrbnik popular with boaters and diners. It's great for visitors who appreciate water activities and seafood cuisine. | Punat Marina, Boat tours, Restaurants with local seafood, Scuba diving spots |
| Krk Town | The historic capital of Krk Island, known for its old town charm, beaches, and vibrant atmosphere. A hub for tourists exploring the island. | Krk Fortress, Krk Cathedral, Bade Beach, Cultural festivals, Markets |
| Malinska | A quaint town with beautiful beaches and walking paths along the coast. It attracts visitors looking for a peaceful vacation experience. | Malinska Beach, Promenade by the sea, Local restaurants, Water sports activities |
| Njivice | A small coastal village that offers a relaxing atmosphere and beautiful beaches. Perfect for families and those seeking tranquility away from the crowd. | Njivice Beach, Walking paths along the coast, Local cafes and bars |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Vrbnik offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Vrbnik?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vrbnik
- The Vrbnik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.4% of the 170 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vrbnik, Apartment/Condo properties are the most common (74.7%), reflecting the local real estate landscape.
- Houses represent a significant 23.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 1.8%) offer potential for unique stay experiences.
Vrbnik Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vrbnik
- The dominant room capacity in Vrbnik is 1 bedroom listings, making up 51.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.4% of the active Airbnb listings in Vrbnik, indicating a high concentration in these sizes.
- With over half the market (51.8%) consisting of studios or 1-bedroom units, Vrbnik is particularly well-suited for individuals or couples.
Vrbnik Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vrbnik
- The most common guest capacity trend in Vrbnik vacation rentals is listings accommodating 4 guests (37.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vrbnik STR market, accounting for 68.3% of listings.
- 15.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vrbnik.
- On average, properties in Vrbnik are equipped to host 3.8 guests.
How Do Listings in Vrbnik Compare on Quality?
Listing quality in Vrbnik can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Vrbnik
- At 30 photos per listing on average, Vrbnik hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Vrbnik averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Vrbnik?
Amenity Prevalence
Amenity Insights for Vrbnik
- Essential amenities in Vrbnik that guests expect include: Wifi, TV, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Dishes and silverware, Stove are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vrbnik: Wifi, TV, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Refrigerator or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vrbnik to stay competitive.
Which Airbnb Amenities Boost Revenue in Vrbnik?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Vrbnik, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
SaunaHigh opportunity | 4.1% | $43,750 | $8,543 | 412.1% |
Children’s books and toysHigh opportunity | 3.5% | $43,558 | $8,765 | 397.0% |
Cleaning before checkoutHigh opportunity | 3.5% | $42,616 | $8,800 | 384.3% |
Outdoor kitchenHigh opportunity | 5.3% | $38,995 | $8,372 | 365.8% |
BlenderHigh opportunity | 4.1% | $40,071 | $8,701 | 360.5% |
ConditionerHigh opportunity | 4.7% | $39,021 | $8,560 | 355.9% |
EV chargerHigh opportunity | 4.1% | $38,519 | $8,768 | 339.3% |
DryerHigh opportunity | 4.7% | $32,763 | $8,869 | 269.4% |
Ethernet connectionHigh opportunity | 4.7% | $32,420 | $8,886 | 264.9% |
CoffeeHigh opportunity | 5.3% | $31,868 | $8,770 | 263.4% |
Revenue Impact Insights for Vrbnik
- Sauna tops the revenue impact list with a 412.1% uplift — listings with this amenity earn $43,750 vs. $8,543 without it.
- High-opportunity amenities — Sauna, Children’s books and toys, Cleaning before checkout — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Vrbnik.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Vrbnik STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vrbnik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVrbnik Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Vrbnik
- The typical guest profile for Airbnb in Vrbnik consists of predominantly international visitors (98%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.7% of guests.
- Key international markets include Germany (31.1%) and Italy (12.2%).
- Top languages spoken are English (38.4%) followed by German (24.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Vrbnik?
Listings in Vrbnik average 4.77 out of 5 overall, with about 24.6 reviews per active listing and 26.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Vrbnik
- An average rating of 4.77 places Vrbnik in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.87), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Vrbnik Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vrbnik
- The most common availability pattern in Vrbnik falls within the 271-366 days range, representing 72.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vrbnik (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Vrbnik?
Average Booking Lead Time by Month
Booking Lead Time Insights for Vrbnik
- The overall average booking lead time for vacation rentals in Vrbnik is 64 days.
- Guests book furthest in advance for stays during November (average 137 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (105 days avg.) sees the longest lead times, while Spring (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Vrbnik.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Vrbnik averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Vrbnik?
Guests in Vrbnik stay about 8.3 nights on average, generating roughly 1,642 reservations and 9.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Vrbnik
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Vrbnik
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Mar (27.1 nights) and shorten in Nov (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Vrbnik Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
1.2% of total
2 Nights
5 listings
2.9% of total
3 Nights
5 listings
2.9% of total
4-6 Nights
109 listings
64.1% of total
7-29 Nights
7 listings
4.1% of total
30+ Nights
42 listings
24.7% of total
Key Insights
- The most prevalent minimum stay requirement in Vrbnik is 4-6 Nights, adopted by 64.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (4.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (24.7%) caters to monthly stays (30+ nights) in Vrbnik, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 64.1% of Vrbnik hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vrbnik.
Vrbnik Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
5 listings
2.9% of total
Super Strict 60 Days
6 listings
3.5% of total
Limited
1 listings
0.6% of total
Flexible
9 listings
5.3% of total
Moderate
17 listings
10% of total
Firm
121 listings
71.2% of total
Strict
11 listings
6.5% of total
Cancellation Policy Insights for Vrbnik
- The prevailing Airbnb cancellation policy trend in Vrbnik is Firm, used by 71.2% of listings.
- A majority (77.7%) of hosts in Vrbnik utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 71.2% market standard in Vrbnik.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Vrbnik.
How Much Are Airbnb Cleaning Fees in Vrbnik?
Cleaning fees in Vrbnik are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Vrbnik
- About 55.3% of Vrbnik listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($66) and median ($28) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Vrbnik median of $28. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Vrbnik Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vrbnikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Olive Retreat - Experience Luxury and Nature
Entire Place • 8 bedrooms
Infinity Pool Villa with Glass Sauna
Entire Place • 4 bedrooms
Infinity-Pool Villa in Olive Grove
Entire Place • 4 bedrooms
Villa Pinia With Panoramic Seaview & Heated Pool
Entire Place • 4 bedrooms
Villa Maja – Oasis with Heated Pool & Sea View
Entire Place • 4 bedrooms
Wabi Sabi - Villa with Exceptional Sea&Town Views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Vrbnik?
Learn from the best! This table showcases top-performing Airbnb hosts in Vrbnik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mare Tours | 79 | $665,165 | 1712 | 4.74/5.0 |
| Benjamin | 2 | $170,336 | 4 | 5.00/5.0 |
| Januš | 3 | $83,790 | 26 | 4.88/5.0 |
| Alexander | 1 | $67,964 | 3 | 5.00/5.0 |
| Sandra & Ivica | 3 | $47,988 | 14 | 4.93/5.0 |
| Marija | 4 | $45,834 | 257 | 4.86/5.0 |
| Eva | 3 | $40,673 | 85 | 4.84/5.0 |
| Vedran | 3 | $37,152 | 278 | 4.77/5.0 |
| Vanja | 1 | $32,346 | 4 | 5.00/5.0 |
| Nuša | 4 | $30,434 | 169 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vrbnik.
Who Are the Airbnb Hosts in Vrbnik?
Vrbnik is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Vrbnik
- With 63.5% Superhosts, Vrbnik has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 51.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Vrbnik averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Vrbnik
These are the highest-grossing professional property management operations in Vrbnik, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Eva | 3 | $40,673 | $177 | 35.2% | 4.84/5 |
| Adria Holiday Rent | 1 | $27,134 | $693 | 42.1% | N/A |
| Novasol | 1 | $15,617 | $317 | 38.6% | 4.75/5 |
| Gordana - Interhome | 3 | $9,766 | $75 | 25.4% | 4.10/5 |
| Novasol | 1 | $9,549 | $73 | 56.5% | 4.75/5 |
| Novasol | 2 | $9,036 | $396 | 12.2% | 4.00/5 |
| Jurica - Interhome | 1 | $8,788 | $386 | 23.1% | N/A |
| Harold | 1 | $5,694 | $62 | 70.6% | 5.00/5 |
| Nikola | 2 | $2,286 | $107 | 15.8% | N/A |
| Novasol | 1 | $2,035 | $172 | 9.9% | 4.00/5 |
Management Company Insights for Vrbnik
- The leading management company, Eva, operates 3 listings with $40,673 in gross revenue — a useful benchmark for what scale looks like in Vrbnik.
- Top managers average 2 properties each, suggesting professional management in Vrbnik still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.49/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Vrbnik's Airbnb Market Compare to Nearby Cities?
How does the Vrbnik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Poljica Brig, Vrbnik has 8 percentage points lower occupancy and about $395 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 15 | $3,971 | $548.64 | 52% |
| Crno | 15 | $3,219 | $447.00 | 38% |
| Zemunik Gornji | 12 | $3,172 | $337.72 | 51% |
| Selina | 16 | $3,123 | $366.67 | 47% |
| Murvica | 30 | $2,997 | $363.47 | 46% |
| Nova Vas - Villanova | 16 | $2,875 | $343.32 | 43% |
| Bad Sankt Leonhard im Lavanttal | 34 | $2,849 | $312.27 | 35% |
| Barat | 26 | $2,839 | $438.25 | 38% |
| Briševo | 16 | $2,739 | $344.09 | 50% |
| Zagore | 14 | $2,667 | $378.71 | 40% |
Frequently Asked Questions About Airbnb in Vrbnik
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Vrbnik.
How much do Airbnb hosts make in Vrbnik?
Vrbnik hosts earn about $9,993 per year on average, with an average nightly rate of $153 and RevPAR of $65. Those figures describe the typical revenue environment for active listings in Vrbnik, Primorje-Gorski Kotar County, not the ceiling for the best operators. Source: AirROI 2026 data, Vrbnik market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Vrbnik?
The average Airbnb occupancy rate in Vrbnik is 43.5%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Vrbnik?
Listings in Vrbnik average $153 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Vrbnik?
Vrbnik currently has about 170 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Vrbnik?
AirROI currently classifies the short-term rental regulation level in Vrbnik as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Vrbnik?
RevPAR in Vrbnik is about $65. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Vrbnik?
At 43.5% occupancy, Vrbnik can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $9,993, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Vrbnik?
The average booking lead time in Vrbnik is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Vrbnik?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Vrbnik include Vrbnik Old Town, Zlahtina Beach, Vrbnik Vineyards. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Vrbnik?
entire_home listings make up 99.4% of the active supply in Vrbnik. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Vrbnik compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $47,653 in average annual revenue with 52.1% occupancy, compared to Vrbnik's $9,993 and 43.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Vrbnik?
The average Airbnb stay length in Vrbnik is about 8.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Vrbnik?
Airbnb listings in Vrbnik average 4.77 out of 5 overall. About 26.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Vrbnik?
Sauna and Children’s books and toys are among the strongest revenue-linked amenities in Vrbnik. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Vrbnik?
Yes. About 55.3% of active Airbnb listings in Vrbnik charge a cleaning fee, and the average fee is $66. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Vrbnik?
A 63.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.