Villa Azzurra at the beach Entire home · 4 bedrooms Rated 5.00 - Revenue
- €100,378
- Occupancy
- 55.0%
- Daily rate
- €482
Airbnb market data · 202612 months to September 2026
The average Airbnb in Kali brought in €8,677 over the 12 months through September 2026, about 8% less than the Zadar County average of €9,480.
The short answer
Kali is priced below the Zadar County average. Listings averaged €125 a night, about 19% less than that average of €155, and were booked on 40% of available nights, close to its 38% occupancy.
Timing matters: in August, usually the best month, the average listing earns about 6.8 times as much as in November, usually the slowest.
With 100 active listings, Kali is the 24th-largest of 49 Zadar County markets AirROI tracks. From a year earlier, average revenue rose 7%.
Browse the live Kali Airbnb market See Every Kali ListingRevenue
Gross bookings per Kali listing averaged €8,677 over the 12 months to September 2026 (Zadar County average: €9,480), before cleaning, platform and management costs and taxes.
In a typical year, the average Kali listing brings in €3,170 in August, its best month, and €466 in November, its slowest. January runs within 5% of November, so either can be the slowest in a given year. The three strongest months bring in 53% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 6.8 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,220. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, while nightly rates and bookings both peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,347 | 37.9% | €118 | €45 | 77 days | 5.3 nights |
| Oct 2025 | €937 | 34.1% | €109 | €30 | 83 days | 6.4 nights |
| Nov 2025 | €441 | 18.5% | €109 | €15 | 101 days | 3.3 nights |
| Dec 2025 | €463 | 16.7% | €112 | €15 | 70 days | 3.7 nights |
| Jan 2026 | €259 | 8.6% | €114 | €8 | 5 days | 1.6 nights |
| Feb 2026 | €468 | 18.6% | €114 | €17 | 40 days | 6.4 nights |
| Mar 2026 | €343 | 12.5% | €113 | €11 | 18 days | 3.1 nights |
| Apr 2026 | €858 | 24.9% | €112 | €29 | 53 days | 7.6 nights |
| May 2026 | €1,570 | 33.5% | €123 | €51 | 40 days | 6.8 nights |
| Jun 2026 | €1,868 | 42.6% | €135 | €62 | 49 days | 7.4 nights |
| Jul 2026 | €3,082 | 58.9% | €154 | €99 | 87 days | 8 nights |
| Aug 2026 | €3,097 | 56.9% | €151 | €100 | 105 days | 7.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Kali home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Kali Airbnb took in €8,677 in the 12 months to September 2026, and run by its owner at everyday costs, about €560 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €910 a month.
Cleaning it yourself keeps the €240 a year guests pay in cleaning fees, for about €580 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €490 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €8,437 | €13,700 |
| Cleaning fees guests pay3% of Kali bookings | €240 | €390 |
| Gross bookings | €8,677 | €14,090 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 44% of Kali listings on Simplified Pricing, 3% for the rest | −€740 | −€1,200 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€240 | −€390 |
| Utilities and internetAbout 5% of bookings | −€430 | −€700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€170 | −€280 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€260 | −€420 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€90 | −€90 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 20% of bookings, plus cleaning paid for by the cleaning fee | −€1,970 | −€3,120 |
| Left for housing costs, then profit | €6,707about €560 a month | €10,970about €910 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Kali's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Kali home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,170 a month, against €720 for the average one.
Occupancy
Kali listings were booked on 40% of the nights they were open over the past year, 2 percentage points above the Zadar County average (38%) and 2 points above the Croatia average (38%). In a typical year, occupancy swings from 18% in December to 62% in August.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
August is usually the busiest month in Kali, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 40% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Kali, known as ADR (average daily rate), was €125 over the past year, about 19% below the Zadar County and Croatia averages (€155 and €160). In a typical year, rates peak in July and August at about €145 and bottom out in October and November at about €105.
The top 10% charge about 2.7 times the rate of the bottom quarter.
July rates run 39% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €119. The 12-month ADR of €125 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Kali it averaged €58 over the past year, from about €16 in a typical November to about €102 in a typical August.
Per open night, by tier:
August RevPAR is about 6.6 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €40. The 12-month RevPAR of €58 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Kali has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 5.1 times as much a month in June through August as in December through February.
Average revenue by month in Kali
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,240.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €486 |
| February | Low season | €537 |
| March | Low season | €683 |
| April | Low season | €860 |
| May | Shoulder season | €1,270 |
| June | High season | €1,700 |
| July | High season | €3,010 |
| August | High season | €3,170 |
| September | Shoulder season | €1,330 |
| October | Low season | €896 |
| November | Low season | €466 |
| December | Low season | €510 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | €2,620 | 55% | €141 |
| Shoulder seasonMay, September | €1,300 | 38% | €115 |
| Low seasonOctober–April | €634 | 24% | €109 |
Guests book Kali stays 69 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 94 days ahead, and February stays closest to arrival, about 32 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 69 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 100 active listings in Kali display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Kali.
Neighborhoods
AirROI's area guide picks four Kali neighborhoods that draw short-term rental guests, led by Kali Beach, Zadar Old Town and Sveti Petar na moru. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kali Beach | Beautiful sandy beach perfect for sunbathing and swimming. This area attracts tourists for its calm waters and scenic views of the nearby islands. | Kali Beach, Sveti Antun Beach, Sea kayaking, Local seafood restaurants, Sunset viewpoints |
| Zadar Old Town | Rich in history and culture, Zadar Old Town is famous for its Roman and Venetian ruins. Great for tourists interested in history, culture, and beautiful sunsets. | Sea Organ, Greeting to the Sun, Roman Forum, St. Donatus Church, Zadar City Walls |
| Sveti Petar na moru | Charming village known for its tranquility and proximity to the sea. Attracts families and couples looking for a peaceful getaway. | Sveti Petar Beach, Local wineries, Coastal walking paths, Fishing, Cultural heritage tours |
| Preko | Charming village on Ugljan island, perfect as a peaceful retreat with scenic views and great connections to Zadar. Ideal for vacationers looking for tranquility. | Preko Beach, Ferry to Zadar, Hiking trails, Local art galleries, Traditional eateries |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Kali is an entire home: all 100 listings rent the whole place. Apartments and condos are the most common property type at 68%, about 2.7 times the share of houses (25%).
Every listing rents the whole place
Kali Airbnb listings by room type
Listings by property type
Kali Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 68.0% | 68 |
| House | 25.0% | 25 |
| Others | 6.0% | 6 |
| Hotel/Boutique | 1.0% | 1 |
Two-bedroom homes are the most common size in Kali (42% of entire homes), followed by one-bedroom homes (30%).
Kali entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| Studio | 8.2% | 8 |
| 1 bedroom | 29.6% | 29 |
| 2 bedrooms | 41.8% | 41 |
| 3 bedrooms | 17.3% | 17 |
| 4 bedrooms | 3.1% | 3 |
A typical one-bedroom home in Kali earned €4,910 over the past year, against €8,690 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 29 | €4,910 | €5,350 | €78 | 42% |
| 2 bedrooms | 41 | €8,470 | €8,440 | €129 | 39% |
| 3 bedrooms | 17 | €8,690 | €13,200 | €196 | 38% |
Most Kali listings are sized for couples and small families: 62% sleep four guests or fewer, and just 6% take eight or more.
Kali listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 18.0% | 18 |
| 3 guests | 11.0% | 11 |
| 4 guests | 33.0% | 33 |
| 5 guests | 15.0% | 15 |
| 6 guests | 14.0% | 14 |
| 7 guests | 3.0% | 3 |
| 8+ guests | 6.0% | 6 |
Kali hosts set up an average of 2.6 beds per listing. 51% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Kali: 72% of listings offer it, and 74% offer free parking on site.
Share of Kali listings with each common amenity
Listings in Kali with sun loungers earned about 3.8 times as much a year, on average, as those without: €21,500 against €5,680. The gap is smaller for an outdoor shower (about 2.9 times as much) and an outdoor kitchen (about 2.7 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Kali listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sun loungers | 19% | €21,500 | €5,680 | +278% |
| Outdoor shower | 14% | €19,700 | €6,880 | +186% |
| Outdoor kitchen | 11% | €19,700 | €7,320 | +169% |
| Outdoor dining area | 49% | €12,700 | €4,780 | +167% |
| Free parking on premises | 74% | €9,980 | €4,950 | +102% |
| Dedicated workspace | 26% | €13,300 | €7,040 | +90% |
| Outdoor furniture | 56% | €10,900 | €5,790 | +89% |
| Beach access | 72% | €9,950 | €5,400 | +84% |
| Fire pit | 14% | €14,200 | €7,780 | +82% |
| Hammock | 14% | €12,700 | €8,020 | +59% |
Guests
Kali runs on foreign visitors: 94% of guests who left reviews live outside Croatia. Germany leads with 26% of reviewers, ahead of the United Kingdom at 9%. Guests speak a mix of languages: English leads at 39%, followed by German and French.
94% of Kali guests come from abroad
Where guests who left reviews live
Where Kali guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Zagreb | 3.6% |
| Berlin | 2.1% |
| Cologne | 1.5% |
| Poznań | 1.5% |
Where Kali guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 25.9% |
| United Kingdom | 9.3% |
| Poland | 8.8% |
| Croatia | 5.9% |
| United States | 5.4% |
Languages spoken by Kali guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 38.7% |
| German | 16.1% |
| French | 8.3% |
| Spanish | 6.0% |
| Polish | 4.6% |
Kali Airbnbs average 4.85 stars, and 48% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.
Check-in scores highest in Kali; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.83 |
| Communication | 4.84 |
| Location | 4.83 |
| Check-in | 4.88 |
| Value | 4.81 |
Booking patterns
Nearly all Kali listings are open to guests more than 180 days a year, but only 1% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Kali listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 78.0% | 78 |
| 181-270 days | 21.0% | 21 |
| 91-180 days | 1.0% | 1 |
Days a year Kali listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 1.0% | 1 |
| 91-180 days | 22.0% | 22 |
| 31-90 days | 43.0% | 43 |
| 1-30 days | 34.0% | 34 |
The average Kali booking lasts 6.7 nights, longest in March and shortest in November. Listings took about 8 bookings each over the year. More than four in ten listings that give a check-in time set it at 2 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Kali
Average nights per booking, by month of stay
Two-year average by calendar month.
37% of listings in Kali accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Kali listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Kali, used by 64% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about three-quarters of listings use Firm or stricter terms, against 18% on Flexible or Moderate.
Cancellation policies of Kali listings, from most to least flexible
Share of listings by the policy they use
About six in ten Kali listings charge a cleaning fee. The typical fee is €15, and some higher fees lift the average to €25. Spread over the average stay of 6.7 nights, that adds roughly €2 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Kali, a four-bedroom home, took in €100,000 over the past year, about 12 times the city's average of €8,680.
Villa Azzurra at the beach Entire home · 4 bedrooms Rated 5.00
Villa Infinity - Seaview & Pool Entire home · 3 bedrooms
Summer Sky Apartment with Jacuzzi & Sea View Entire home · 3 bedrooms Rated 4.98
Beach front Villa Pearl of Kali (Last minute) Entire home · 2 bedrooms Rated 5.00
Luxury Sunrise Apartment with Jacuzzi & Sea View Entire home · 3 bedrooms Rated 4.98
D-Sunrise Apartment Entire home · 2 bedrooms Rated 5.00 Marija is the top-grossing host in Kali, with €112,000 in bookings across 2 listings over the past year. Together, the ten top-grossing hosts run 21% of the market's 100 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Marija | 2 | €111,919 | €55,960 | 4.96/5 | |
| Pavle | 2 | €59,435 | €29,718 | 4.98/5 | |
| Melanie | 1 | €44,050 | €44,050 | – | |
| 4 | Petra | 3 | €43,330 | €14,443 | 4.92/5 |
| 5 | Lucija | 1 | €26,936 | €26,936 | 5.00/5 |
| 6 | Dino | 1 | €26,121 | €26,121 | 5.00/5 |
| 7 | Novasol | 1 | €23,763 | €23,763 | 5.00/5 |
| 8 | Tina Kristina | 1 | €21,681 | €21,681 | 5.00/5 |
| 9 | Lovre | 2 | €19,749 | €9,875 | 4.88/5 |
| 10 | Loredana - Interhome | 7 | €19,282 | €2,755 | 4.42/5 |
Only 14% of Kali listings are classed as professionally managed. Superhosts run four in ten listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 44% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 13 km, Kožino (12 km away) earned the most per listing, about 27% more than Kali.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kukljica 4 km | 42 | €4,167 | €109 | 31% |
| Općina Preko 6 km | 180 | €7,319 | €158 | 33% |
| Općina Bibinje 6 km | 466 | €9,582 | €143 | 40% |
| Zadar 7 km | 2,826 | €10,528 | €134 | 42% |
| Ždrelac 7 km | 45 | €9,213 | €205 | 35% |
| Općina Sukošan 10 km | 363 | €10,180 | €178 | 38% |
| Kožino 12 km | 142 | €10,996 | €191 | 37% |
| Općina Sali 13 km | 274 | €5,551 | €128 | 32% |
See all 49 Zadar County Airbnb markets
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Kali:
FAQ
An active Kali Airbnb grossed €8,677 on average in the 12 months to September 2026, according to AirROI's tracking of 100 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,440 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Kali listings earn between €442 and €1,440 in a typical month, and the top tenth €2,530 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Kali were booked on 40% of available nights over the past year. That compares with 38% for the Zadar County average. August is usually the busiest month.
The average booked night in Kali cost €125 before fees. Half of listings charge between €76 and €135, so bedroom count and location move the price more than the average suggests.
None of the active Kali listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Kali Airbnb grossed €8,677 in the 12 months to September 2026, 8% below the Zadar County average of €9,480. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,707 a year (about €560 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €910 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging €3,170 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Kali listing was open to book earned €58 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €111 or more.
Kali stays were booked 69 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Kali Airbnb stay lasted 6.7 nights over the past year. A listing took 8 reservations over the year on average.
Guests rate Kali Airbnbs 4.85 out of 5 on average. Guests score check-in highest and value lowest.
Kali Beach, Zadar Old Town and Sveti Petar na moru draw the most short-term rental interest in Kali. The neighborhood guide explains what brings guests to each.
AirROI counted 100 active Airbnb listings in Kali as of September 2026. The closest tracked market is Kukljica, 4 km away.
In Kali, about six in ten listings add a cleaning fee. The median fee is €15, and some higher fees lift the average to €25.
Method
Figures on this page cover 100 active Airbnb listings in Kali from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.