Tourism statisticsCity2026
Split Tourism Statistics: 1.1M Arrivals in 2024
Split, Croatia, recorded 1,050,852 tourist arrivals in 2024, Turistička zajednica grada Splita reports. AirROI estimates 104,242 Airbnb stays in Split in the 12 months to October 2026. The busiest month was August, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 530,210
- Typical Airbnb stay
- 5.1 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 98%
Key facts
Split Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Turistička zajednica grada Splita puts Split at 1,050,852 tourist arrivals in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Split at 104,242 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Split added up to 530,210 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Split lasted 5.1 nights in the 12 months to October 2026, booked about 62 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Split in the 12 months to October 2026, followed by July and June, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Split ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Split in July were booked furthest ahead, about 78 days, against 34 days for March, in the 12 months to October 2026.
Guests
- AirROI estimates 98% of Split Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 24% and the United Kingdom at 15%.
- Among Split Airbnb guests who left a review as of October 2026, London was the top origin city at 3.1%, ahead of Paris at 2%, AirROI estimates.
By place
- AirROI ranks Split 2nd for Airbnb stays among the 128 towns it lists in Croatia in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Split?
Turistička zajednica grada Splita counted 1,050,852 tourist arrivals in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 1,050,852Tourist arrivals | Tourist arrivals in Split | 2024 | Turistička zajednica grada Splita |
Airbnb stays
Airbnb Stays in Split
Split had 5,410 Airbnb homes in the 12 months to October 2026. They took an estimated 104,242 stays and 530,210 nights. A typical stay lasted 5.1 nights and was booked about 62 days ahead.
- Airbnb homes
- 5,410
- Airbnb stays, estimate
- 104,242
- Airbnb nights, estimate
- 530,210
- Typical stay
- 5.1 nights
- Booked ahead
- 62 days
Busiest months
When Is the Busiest Time in Split?
On Airbnb, August was the busiest month in Split in the 12 months to October 2026, then July and June. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, June, September, May, October, April, November, March, December, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 13.4% | 71 days |
| July | 12.5% | 78 days |
| June | 11.0% | 63 days |
| September | 11.0% | 58 days |
| May | 10.2% | 64 days |
| October | 8.9% | 54 days |
| April | 7.6% | 50 days |
| November | 5.9% | 39 days |
| March | 5.5% | 34 days |
| December | 4.9% | 36 days |
| February | 4.8% | 42 days |
| January | 4.3% | 35 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Split Airbnb Guests Come From?
Among Split Airbnb guests who left a review as of October 2026, nearly all came from abroad (98%), led by the United States at 24% and the United Kingdom at 15%, AirROI estimates. Among the same guests, London was the top origin city at 3.1%, ahead of Paris at 2%. The figures rest on 494,359 reviews, written over many years.
98% from abroad
Among guests who left a review, as of October 2026
- From abroad 98%
- From within Croatia 2%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Split
How many tourists visit Split?
Split had 1,050,852 tourist arrivals in 2024, according to Turistička zajednica grada Splita. AirROI estimates 104,242 Airbnb stays in Split in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Split?
The busiest Airbnb month in Split in the 12 months to October 2026 was August, then July and June. The six busiest months run from May to October.
What is the quietest month in Split?
January was the quietest Airbnb month in Split in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 35 days ahead, against 78 days for July.
How long is a typical Airbnb stay in Split?
A typical Airbnb stay in Split lasted 5.1 nights in the 12 months to October 2026, booked about 62 days ahead. By month, stays ran from 3.8 nights in September to 7.1 nights in February.
Where do Airbnb guests in Split come from?
Of Split Airbnb guests who left a review as of October 2026, 98% came from abroad, AirROI estimates. The largest groups were the United States at 24% and the United Kingdom at 15%. Among the same guests, the top origin city was London at 3.1%, ahead of Paris at 2%.
Are Airbnb stays the same as tourists?
No. Turistička zajednica grada Splita counts tourist arrivals (1,050,852 in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 104,242 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 104,242 stays at 5.09 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 494,359 reviews and describes guests who left a review, not everyone who stayed. Read the method page.