Tourism statisticsCity2026
Zadar Tourism Statistics: 668,243 Arrivals in 2024
Zadar, Croatia, recorded 668,243 tourist arrivals in 2024, Državni zavod za statistiku reports. AirROI estimates 41,551 Airbnb stays in Zadar in the 12 months to October 2026. The busiest month was August, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 219,948
- Typical Airbnb stay
- 5.3 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 97%
Key facts
Zadar Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Državni zavod za statistiku puts Zadar at 668,243 tourist arrivals in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Zadar at 41,551 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Zadar added up to 219,948 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Zadar lasted 5.3 nights in the 12 months to October 2026, booked about 57 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Zadar in the 12 months to October 2026, followed by July and September, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Zadar ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Zadar in August were booked furthest ahead, about 74 days, against 28 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 97% of Zadar Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 19% and the United Kingdom at 12%.
- Among Zadar Airbnb guests who left a review as of October 2026, Berlin was the top origin city at 1.8%, ahead of London at 1.7%, AirROI estimates.
By place
- AirROI ranks Zadar 4th for Airbnb stays among the 128 towns it lists in Croatia in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Zadar?
Državni zavod za statistiku counted 668,243 tourist arrivals in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 668,243Tourist arrivals | Tourist arrivals in commercial accommodation in Zadar | 2024 | Državni zavod za statistiku |
Airbnb stays
Airbnb Stays in Zadar
Zadar had 2,760 Airbnb homes in the 12 months to October 2026. They took an estimated 41,551 stays and 219,948 nights. A typical stay lasted 5.3 nights and was booked about 57 days ahead.
- Airbnb homes
- 2,760
- Airbnb stays, estimate
- 41,551
- Airbnb nights, estimate
- 219,948
- Typical stay
- 5.3 nights
- Booked ahead
- 57 days
Busiest months
When Is the Busiest Time in Zadar?
On Airbnb, August was the busiest month in Zadar in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, November, March, February, December, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 14.8% | 74 days |
| July | 13.7% | 67 days |
| September | 11.2% | 52 days |
| June | 11.1% | 54 days |
| May | 9.7% | 55 days |
| October | 8.0% | 54 days |
| April | 7.8% | 43 days |
| November | 5.4% | 32 days |
| March | 5.3% | 35 days |
| February | 4.8% | 36 days |
| December | 4.7% | 36 days |
| January | 3.4% | 28 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Zadar Airbnb Guests Come From?
Among Zadar Airbnb guests who left a review as of October 2026, nearly all came from abroad (97%), led by Germany at 19% and the United Kingdom at 12%, AirROI estimates. Among the same guests, Berlin was the top origin city at 1.8%, ahead of London at 1.7%. The figures rest on 195,143 reviews, written over many years.
97% from abroad
Among guests who left a review, as of October 2026
- From abroad 97%
- From within Croatia 3%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Zadar
How many tourists visit Zadar?
Zadar had 668,243 tourist arrivals in 2024, according to Državni zavod za statistiku. AirROI estimates 41,551 Airbnb stays in Zadar in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Zadar?
The busiest Airbnb month in Zadar in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in Zadar?
January was the quietest Airbnb month in Zadar in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 28 days ahead, against 74 days for August.
How long is a typical Airbnb stay in Zadar?
A typical Airbnb stay in Zadar lasted 5.3 nights in the 12 months to October 2026, booked about 57 days ahead. By month, stays ran from 3.6 nights in December to 6.6 nights in February.
Where do Airbnb guests in Zadar come from?
Of Zadar Airbnb guests who left a review as of October 2026, 97% came from abroad, AirROI estimates. The largest groups were Germany at 19% and the United Kingdom at 12%. Among the same guests, the top origin city was Berlin at 1.8%, ahead of London at 1.7%.
Are Airbnb stays the same as tourists?
No. Državni zavod za statistiku counts tourist arrivals (668,243 in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 41,551 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 41,551 stays at 5.29 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 195,143 reviews and describes guests who left a review, not everyone who stayed. Read the method page.