Tourism statisticsCity2026
Florence Tourism Statistics: 366,902 Airbnb Stays
AirROI estimates 366,902 Airbnb stays in Florence, in Tuscany, Italy, in the 12 months to October 2026. The busiest month was May, and the quietest was January. All of Tuscany had 15 million tourist arrivals in 2024, Regione Toscana reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,703,782
- Typical Airbnb stay
- 4.6 nights
- Busiest Airbnb month
- May
- From abroad, among guests who left a review
- 95%
Key facts
Florence Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Regione Toscana puts all of Tuscany at 15 million tourist arrivals in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Florence at 366,902 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Florence added up to 1,703,782 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Florence lasted 4.6 nights in the 12 months to October 2026, booked about 59 days ahead.
Busiest months
- AirROI ranks May the busiest Airbnb month in Florence in the 12 months to October 2026, followed by September and October, with January the quietest.
- AirROI estimates Airbnb in Florence had no single high season in the 12 months to October 2026: the three busiest months were May, September and October.
- AirROI estimates Airbnb stays in Florence in September were booked furthest ahead, about 73 days, against 46 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 95% of Florence Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 35% and France at 8.2%.
By place
- AirROI estimates Florence took 43.6% of all Airbnb stays in Tuscany in the 12 months to October 2026.
- AirROI ranks Florence first for Airbnb stays among the 91 towns it lists in Tuscany in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Tuscany?
Regione Toscana counted 15 million tourist arrivals for all of Tuscany in 2024. On AirROI's estimates, Florence accounted for 43.6% of Airbnb stays in Tuscany in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 15 millionTourist arrivals, all of Tuscany | Tourist arrivals at accommodation establishments in Tuscany | 2024 | Regione Toscana - Ufficio Regionale di Statistica |
Airbnb stays
Airbnb Stays in Florence
Florence had 10,910 Airbnb homes in the 12 months to October 2026. They took an estimated 366,902 stays and 1,703,782 nights. A typical stay lasted 4.6 nights and was booked about 59 days ahead.
- Airbnb homes
- 10,910
- Airbnb stays, estimate
- 366,902
- Airbnb nights, estimate
- 1,703,782
- Typical stay
- 4.6 nights
- Booked ahead
- 59 days
Busiest months
When Is the Busiest Time in Florence?
On Airbnb, May was the busiest month in Florence in the 12 months to October 2026, then September and October. January was the quietest. The busiest months do not sit together, so there is no single high season.
May ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: May, September, October, June, April, July, August, March, November, February, December, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| May | 11.1% | 71 days |
| September | 10.5% | 73 days |
| October | 10.2% | 67 days |
| June | 9.9% | 68 days |
| April | 9.7% | 61 days |
| July | 8.3% | 65 days |
| August | 8.0% | 67 days |
| March | 7.9% | 49 days |
| November | 6.9% | 52 days |
| February | 6.3% | 46 days |
| December | 5.9% | 51 days |
| January | 5.3% | 46 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Florence Airbnb Guests Come From?
Among Florence Airbnb guests who left a review as of October 2026, nearly all came from abroad (95%), led by the United States at 35% and France at 8.2%, AirROI estimates. Among the same guests, New York was the top origin city at 2.4%, ahead of London at 2.1%. The figures rest on 1,219,598 reviews, written over many years.
95% from abroad
Among guests who left a review, as of October 2026
- From abroad 95%
- From within Italy 5%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Florence
How many tourists visit Florence?
Tuscany as a whole had 15 million tourist arrivals in 2024, according to Regione Toscana. AirROI puts Florence at 43.6% of Airbnb stays in Tuscany in the 12 months to October 2026. AirROI estimates 366,902 Airbnb stays in Florence in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Florence?
The busiest Airbnb month in Florence in the 12 months to October 2026 was May, then September and October.
What is the quietest month in Florence?
January was the quietest Airbnb month in Florence in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 46 days ahead, against 73 days for September.
How long is a typical Airbnb stay in Florence?
A typical Airbnb stay in Florence lasted 4.6 nights in the 12 months to October 2026, booked about 59 days ahead. By month, stays ran from 3.7 nights in June to 4.8 nights in February.
Where do Airbnb guests in Florence come from?
Of Florence Airbnb guests who left a review as of October 2026, 95% came from abroad, AirROI estimates. The largest groups were the United States at 35% and France at 8.2%. Among the same guests, the top origin city was New York at 2.4%, ahead of London at 2.1%.
Are Airbnb stays the same as tourists?
No. Regione Toscana counts tourist arrivals (15 million in 2024 across Tuscany). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 366,902 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 366,902 stays at 4.64 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,219,598 reviews and describes guests who left a review, not everyone who stayed. Read the method page.