Tourism statisticsCity2026
Pisa Tourism Statistics: 984,572 Arrivals in 2024
Pisa, in Tuscany, Italy, recorded 984,572 tourist arrivals in 2024, Comune di Pisa reports. AirROI estimates 30,177 Airbnb stays in Pisa in the 12 months to October 2026. The busiest month was August, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 126,388
- Typical Airbnb stay
- 4.2 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 89%
Key facts
Pisa Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Comune di Pisa puts Pisa at 984,572 tourist arrivals in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Pisa at 30,177 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Pisa added up to 126,388 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Pisa lasted 4.2 nights in the 12 months to October 2026, booked about 49 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Pisa in the 12 months to October 2026, followed by July and September, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Pisa ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Pisa in August were booked furthest ahead, about 65 days, against 33 days for December, in the 12 months to October 2026.
Guests
- AirROI estimates 89% of Pisa Airbnb guests who left a review as of October 2026 came from abroad, led by the United Kingdom at 22% and France at 14%.
- Among Pisa Airbnb guests who left a review as of October 2026, London was the top origin city at 3.5%, ahead of Paris at 1.9%, AirROI estimates.
By place
- AirROI ranks Pisa 3rd for Airbnb stays among the 91 towns it lists in Tuscany in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Pisa?
Comune di Pisa counted 984,572 tourist arrivals in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 984,572Tourist arrivals | Tourist arrivals in the municipality of Pisa | 2024 | Comune di Pisa |
Airbnb stays
Airbnb Stays in Pisa
Pisa had 1,227 Airbnb homes in the 12 months to October 2026. They took an estimated 30,177 stays and 126,388 nights. A typical stay lasted 4.2 nights and was booked about 49 days ahead.
- Airbnb homes
- 1,227
- Airbnb stays, estimate
- 30,177
- Airbnb nights, estimate
- 126,388
- Typical stay
- 4.2 nights
- Booked ahead
- 49 days
Busiest months
When Is the Busiest Time in Pisa?
On Airbnb, August was the busiest month in Pisa in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, May, October, June, April, March, February, December, November, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 10.8% | 65 days |
| July | 10.3% | 62 days |
| September | 10.1% | 46 days |
| May | 9.9% | 50 days |
| October | 9.8% | 59 days |
| June | 9.6% | 51 days |
| April | 9.0% | 44 days |
| March | 6.8% | 35 days |
| February | 6.3% | 35 days |
| December | 6.2% | 33 days |
| November | 5.8% | 41 days |
| January | 5.5% | 36 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Pisa Airbnb Guests Come From?
Among Pisa Airbnb guests who left a review as of October 2026, 89% came from abroad, led by the United Kingdom at 22% and France at 14%, AirROI estimates. Among the same guests, London was the top origin city at 3.5%, ahead of Paris at 1.9%. The figures rest on 136,063 reviews, written over many years.
89% from abroad
Among guests who left a review, as of October 2026
- From abroad 89%
- From within Italy 11%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Pisa
How many tourists visit Pisa?
Pisa had 984,572 tourist arrivals in 2024, according to Comune di Pisa. AirROI estimates 30,177 Airbnb stays in Pisa in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Pisa?
The busiest Airbnb month in Pisa in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in Pisa?
January was the quietest Airbnb month in Pisa in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in January were booked about 36 days ahead, against 65 days for August.
How long is a typical Airbnb stay in Pisa?
A typical Airbnb stay in Pisa lasted 4.2 nights in the 12 months to October 2026, booked about 49 days ahead. By month, stays ran from 3.1 nights in October to 4.4 nights in July.
Where do Airbnb guests in Pisa come from?
Of Pisa Airbnb guests who left a review as of October 2026, 89% came from abroad, AirROI estimates. The largest groups were the United Kingdom at 22% and France at 14%. Among the same guests, the top origin city was London at 3.5%, ahead of Paris at 1.9%.
Are Airbnb stays the same as tourists?
No. Comune di Pisa counts tourist arrivals (984,572 in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 30,177 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 30,177 stays at 4.19 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 136,063 reviews and describes guests who left a review, not everyone who stayed. Read the method page.