Tourism statisticsCity2026
Parma Tourism Statistics: 490,770 Arrivals in 2025
Parma, in Emilia-Romagna, Italy, recorded 490,770 tourist arrivals in 2025, Comune di Parma reports. AirROI estimates 15,004 Airbnb stays in Parma in the 12 months to October 2026. The busiest month was October, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 68,260
- Typical Airbnb stay
- 4.5 nights
- Busiest Airbnb month
- October
- From abroad, among guests who left a review
- 70%
Key facts
Parma Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Comune di Parma puts Parma at 490,770 tourist arrivals in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Parma at 15,004 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Parma added up to 68,260 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Parma lasted 4.5 nights in the 12 months to October 2026, booked about 41 days ahead.
Busiest months
- AirROI ranks October the busiest Airbnb month in Parma in the 12 months to October 2026, followed by September and May, with January the quietest.
- AirROI estimates Airbnb in Parma had no single high season in the 12 months to October 2026: the three busiest months were October, September and May.
- AirROI estimates Airbnb stays in Parma in July were booked furthest ahead, about 57 days, against 27 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 70% of Parma Airbnb guests who left a review as of October 2026 came from abroad, led by France at 14% and the United States at 12%.
- Among Parma Airbnb guests who left a review as of October 2026, Rome was the top origin city at 3.2%, ahead of Milan at 2.7%, AirROI estimates.
By place
- AirROI ranks Parma 42nd for Airbnb stays among the 544 towns it lists in Italy in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Parma?
Comune di Parma counted 490,770 tourist arrivals in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 490,770Tourist arrivals | Tourist arrivals in the city of Parma | 2025 | Comune di Parma |
Airbnb stays
Airbnb Stays in Parma
Parma had 677 Airbnb homes in the 12 months to October 2026. They took an estimated 15,004 stays and 68,260 nights. A typical stay lasted 4.5 nights and was booked about 41 days ahead.
- Airbnb homes
- 677
- Airbnb stays, estimate
- 15,004
- Airbnb nights, estimate
- 68,260
- Typical stay
- 4.5 nights
- Booked ahead
- 41 days
Busiest months
When Is the Busiest Time in Parma?
On Airbnb, October was the busiest month in Parma in the 12 months to October 2026, then September and May. January was the quietest. The busiest months do not sit together, so there is no single high season.
October ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: October, September, May, March, April, June, August, July, November, December, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| October | 10.5% | 53 days |
| September | 10.4% | 49 days |
| May | 10.1% | 45 days |
| March | 9.3% | 36 days |
| April | 8.6% | 39 days |
| June | 8.2% | 38 days |
| August | 8.1% | 57 days |
| July | 7.8% | 57 days |
| November | 7.7% | 38 days |
| December | 7.4% | 31 days |
| February | 6.1% | 27 days |
| January | 5.7% | 31 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Parma Airbnb Guests Come From?
Among Parma Airbnb guests who left a review as of October 2026, 70% came from abroad, led by France at 14% and the United States at 12%, AirROI estimates. Among the same guests, Rome was the top origin city at 3.2%, ahead of Milan at 2.7%. The figures rest on 48,944 reviews, written over many years.
70% from abroad
Among guests who left a review, as of October 2026
- From abroad 70%
- From within Italy 30%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Parma
How many tourists visit Parma?
Parma had 490,770 tourist arrivals in 2025, according to Comune di Parma. AirROI estimates 15,004 Airbnb stays in Parma in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Parma?
The busiest Airbnb month in Parma in the 12 months to October 2026 was October, then September and May.
What is the quietest month in Parma?
January was the quietest Airbnb month in Parma in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 31 days ahead, against 57 days for July.
How long is a typical Airbnb stay in Parma?
A typical Airbnb stay in Parma lasted 4.5 nights in the 12 months to October 2026, booked about 41 days ahead. By month, stays ran from 3.1 nights in November to 4.7 nights in August.
Where do Airbnb guests in Parma come from?
Of Parma Airbnb guests who left a review as of October 2026, 70% came from abroad, AirROI estimates. The largest groups were France at 14% and the United States at 12%. Among the same guests, the top origin city was Rome at 3.2%, ahead of Milan at 2.7%.
Are Airbnb stays the same as tourists?
No. Comune di Parma counts tourist arrivals (490,770 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 15,004 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 15,004 stays at 4.55 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 48,944 reviews and describes guests who left a review, not everyone who stayed. Read the method page.