Parma, Emilia-Romagna Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Parma, Emilia-Romagna? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $11,832 per year — at a $115 nightly rate, 37.7% occupancy, and a $42 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Parma's 606 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 56.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 93% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Parma?
In Parma, the headline Airbnb metrics are $11,832 in average annual revenue,37.7% occupancy, $115 ADR, and $42 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Parma?
Understanding the monthly revenue variations for Airbnb listings in Parma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Parma is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Parma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,582+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,799 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,125 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $564, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Parma
What Is the Monthly Airbnb Occupancy Rate in Parma?
Maximize your bookings by understanding the Parma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Parma:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Parma
What Is the Average Airbnb Nightly Rate in Parma?
Effective short term rental pricing strategy in Parma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Parma typically peaks in March and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $156+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Parma
What Is the RevPAR for Airbnb in Parma?
RevPAR in Parma is currently $42. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $24 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $52 RevPAR.
- Best-in-class (Top 10%) achieve $73 RevPAR.
Average Monthly RevPAR Trend in Parma
RevPAR Insights for Parma
- The average RevPAR in Parma is $42. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($73) and bottom 25% ($24) is $49, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Parma benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $52+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Parma?
Parma's peak Airbnb season falls in October, September, May, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, September, May)
- Revenue averages $1,742 per month
- Occupancy rates average 49.5%
- Daily rates average $112
Shoulder Season
- Revenue averages $1,334 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $112
Low Season (January, February, December)
- Revenue drops to average $919 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $112
Seasonality Insights for Parma
- Airbnb seasonality in Parma is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Parma's highest earning potential, with monthly revenues climbing to $1,849, occupancy reaching 50.6%, and ADRs peaking at $118.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $817, occupancy could drop to 27.2%, and ADRs may adjust to $108.
- Lower occupancy paired with meaningful seasonality means hosts in Parma need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Parma, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Parma, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Parma?
Yes, Parma, Emilia-Romagna, Italy enforces high STR regulations and 93% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Parma to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
What Are the Best Neighborhoods for Airbnb in Parma?
Location within Parma matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Parma, known for its rich history, stunning architecture, and vibrant atmosphere. It's the perfect area for tourists wanting to explore the city's cultural heritage and enjoy local cuisine. | Palazzo della Pilotta, Cattedrale di Parma, Teatro Regio di Parma, Galleria Nazionale, Baptistery of Parma, Piazza Garibaldi |
| Parco Ducale | A picturesque area surrounding the Ducal Park, ideal for families and those who love nature. It offers a relaxing environment close to the city center and is great for enjoying outdoor activities. | Ducal Park, Palazzo Ducale, The Boathouse, Parco Ducale playground, Botanical Garden, Parma's river banks |
| Oltretorrente | A charming neighborhood known for its narrow streets, local shops, and authentic dining spots. It maintains a more traditional vibe, attracting travelers looking for a local experience away from tourist crowds. | Ponte di mezzo, Basilica di Santa Maria della Steccata, Restaurants and trattorias, Local artisanal shops, Via Farini, Scenic riverside walks |
| San Leonardo | A growing area with a mix of residential and commercial spaces. It appeals to young professionals and families, providing access to modern amenities and easy transport links to the city center. | Shopping centers, Parks and green spaces, Local markets, Cafes and bars, Public transportation access, Cultural events |
| Monticelli Terme | Located just outside of Parma, this area is known for its thermal baths and wellness resorts. It's popular among tourists looking for relaxation and health-focused stays. | Thermal baths, Spa resorts, Nature trails, Health retreats, Quiet countryside, Local delicacies |
| Piazzale della Vittoria | A central square connecting various parts of the city, it's a hub for transportation and activities. This area is convenient for visitors and provides easy access to key attractions. | Fountain of Piazza della Vittoria, Nearby cafes and shops, Cultural events, City park access, Historical significance, Public transport links |
| Campus Universitario | Home to the University of Parma, this area is bustling with students and academic professionals, making it suitable for short-term rentals catering to school-related visitors and events. | University of Parma, Student cafes, Educational facilities, Libraries and study areas, Cultural activities, Sports events |
| Farnese | An upscale residential neighborhood known for its tranquility and elegant villas, appealing to luxury travelers looking for a peaceful stay while remaining close to city attractions. | Elegant villas, Quiet streets, Local upscale dining, Art exhibitions, Parks and gardens, Cultural sites nearby |
Because Parma has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Parma?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Parma
- The Parma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.6% of the 606 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Parma, Apartment/Condo properties are the most common (89.6%), reflecting the local real estate landscape.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house, others (combined 4.3%) offer potential for unique stay experiences.
Parma Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Parma
- The dominant room capacity in Parma is 1 bedroom listings, making up 63.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.2% of the active Airbnb listings in Parma, indicating a high concentration in these sizes.
- With over half the market (63.2%) consisting of studios or 1-bedroom units, Parma is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Parma.
Parma Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Parma
- The most common guest capacity trend in Parma vacation rentals is listings accommodating 2 guests (32.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Parma STR market, accounting for 64.0% of listings.
- On average, properties in Parma are equipped to host 3.1 guests.
How Do Listings in Parma Compare on Quality?
Listing quality in Parma can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Parma
- At 24.8 photos per listing on average, Parma hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Parma averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Parma?
Amenity Prevalence
Amenity Insights for Parma
- Essential amenities in Parma that guests expect include: Wifi, Heating, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Parma: Wifi, Heating, Hair dryer.
- Prioritize adding missing essentials: Wifi, Heating, Hair dryer.
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Parma to stay competitive.
Which Airbnb Amenities Boost Revenue in Parma?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Parma, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 94.7% | $12,286 | $3,680 | 233.9% |
Barbecue utensilsHigh opportunity | 0.8% | $31,025 | $11,672 | 165.8% |
Resort accessHigh opportunity | 0.8% | $30,709 | $11,675 | 163.0% |
PoolHigh opportunity | 1.2% | $25,046 | $11,678 | 114.5% |
BBQ grill | 1.7% | $20,180 | $11,692 | 72.6% |
Dishes and silverware | 80.7% | $12,844 | $7,605 | 68.9% |
Sound system | 2.0% | $19,491 | $11,677 | 66.9% |
TV | 94.4% | $12,103 | $7,276 | 66.3% |
Hot water | 89.9% | $12,318 | $7,493 | 64.4% |
Board games | 4.1% | $18,275 | $11,555 | 58.2% |
Revenue Impact Insights for Parma
- Air conditioning tops the revenue impact list with a 233.9% uplift — listings with this amenity earn $12,286 vs. $3,680 without it.
- High-opportunity amenities — Barbecue utensils, Resort access, Pool — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, Dishes and silverware, TV, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Barbecue utensils — it has the best combination of high revenue impact and low market saturation in Parma.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Parma STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Parma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParma Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Parma
- The typical guest profile for Airbnb in Parma consists of predominantly international visitors (75%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 25.4% of guests.
- Key international markets include Italy (25.4%) and United States (15.2%).
- Top languages spoken are English (38.2%) followed by Italian (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Parma?
Listings in Parma average 4.73 out of 5 overall, with about 71.1 reviews per active listing and 32.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Parma
- An average rating of 4.73 places Parma in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Parma Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Parma
- The most common availability pattern in Parma falls within the 271-366 days range, representing 49.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Parma (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Parma?
Average Booking Lead Time by Month
Booking Lead Time Insights for Parma
- The overall average booking lead time for vacation rentals in Parma is 46 days.
- Guests book furthest in advance for stays during June (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Parma.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Parma averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Parma?
Guests in Parma stay about 4.3 nights on average, generating roughly 14,007 reservations and 23.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Parma
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Parma
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 23.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (4.7 nights) and shorten in Nov (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Parma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
232 listings
38.3% of total
2 Nights
139 listings
22.9% of total
3 Nights
18 listings
3% of total
4-6 Nights
15 listings
2.5% of total
7-29 Nights
10 listings
1.7% of total
30+ Nights
192 listings
31.7% of total
Key Insights
- The most prevalent minimum stay requirement in Parma is 1 Night, adopted by 38.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.2%) of the Parma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31.7%) caters to monthly stays (30+ nights) in Parma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.3% of Parma hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Parma.
Parma Airbnb Cancellation Policy Trends Analysis (2026)
Limited
9 listings
1.5% of total
Super Strict 30 Days
1 listings
0.2% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
265 listings
43.7% of total
Moderate
289 listings
47.7% of total
Firm
35 listings
5.8% of total
Strict
6 listings
1% of total
Cancellation Policy Insights for Parma
- The prevailing Airbnb cancellation policy trend in Parma is Moderate, used by 47.7% of listings.
- The market strongly favors guest-friendly terms, with 91.4% of listings offering Flexible or Moderate policies. This suggests guests in Parma may expect booking flexibility.
- Strict cancellation policies are quite rare (1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.7% market standard in Parma.
- Using a Strict policy might deter some guests, as only 1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Parma.
How Much Are Airbnb Cleaning Fees in Parma?
Cleaning fees in Parma are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Parma
- 76.4% of listings charge a cleaning fee, making it standard practice in Parma. Guests expect it and factor it into their booking decisions.
- The gap between the average ($67) and median ($40) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Parma median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Parma Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Parmabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country house, 5 minutes from the center
Private Room • 3 bedrooms
Il Giardino Ducale: The Sky In The Room
Entire Place • 2 bedrooms
Modern Loft in the heart of Parma - 2 BathR 3 BedR
Entire Place • 3 bedrooms
Three-Bedrooms Apartment
Private Room • 3 bedrooms
![Exclusive Loft/Attic [center] Terrace+Jacuzzi](https://a0.muscache.com/im/pictures/hosting/Hosting-1192527934679660839/original/a0018d42-29a9-4836-9a70-5b5a482897cf.jpeg?im_w=480&im_format=avif)
Exclusive Loft/Attic [center] Terrace+Jacuzzi
Entire Place • 1 bedroom
![[Borgo Retto 2Suites] - Center at 5 min - WIFI A/C](https://a0.muscache.com/im/pictures/miso/Hosting-1285263916651609254/original/e8af8ace-3678-48c2-b2a9-bf2b82f0b354.jpeg?im_w=480&im_format=avif)
[Borgo Retto 2Suites] - Center at 5 min - WIFI A/C
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Parma?
Learn from the best! This table showcases top-performing Airbnb hosts in Parma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| GuestHost - Welcome To Emilia | 28 | $471,007 | 618 | 4.27/5.0 |
| Rafaela | 57 | $438,533 | 667 | 4.17/5.0 |
| Michilab Srl | 27 | $259,725 | 213 | 4.82/5.0 |
| Alessandra | 5 | $153,547 | 3413 | 4.87/5.0 |
| Mario | 9 | $140,930 | 475 | 4.92/5.0 |
| Giovanni | 5 | $135,132 | 528 | 4.84/5.0 |
| Nicolle | 12 | $129,146 | 669 | 4.81/5.0 |
| Vittorio | 5 | $112,825 | 117 | 4.95/5.0 |
| Casimiro | 9 | $104,451 | 440 | 4.59/5.0 |
| Silvia | 11 | $102,543 | 224 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Parma.
Who Are the Airbnb Hosts in Parma?
Parma has a relatively balanced host base.
Host Profile Insights for Parma
- A 44.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 34.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Parma averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Parma
These are the highest-grossing professional property management operations in Parma, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Vittorio | 5 | $112,825 | $235 | 25.1% | 4.95/5 |
| Marianna | 6 | $98,494 | $128 | 37.1% | 4.90/5 |
| Cristian E Agne | 2 | $13,607 | $45 | 42.0% | 4.88/5 |
Management Company Insights for Parma
- The leading management company, Vittorio, operates 5 listings with $112,825 in gross revenue — a useful benchmark for what scale looks like in Parma.
- Top managers average 4 properties each, suggesting professional management in Parma still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.91/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Parma's Airbnb Market Compare to Nearby Cities?
How does the Parma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bellagio, Parma has 10 percentage points lower occupancy and about $215 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 62 | $4,191 | $534.99 | 41% |
| Tignano | 12 | $3,910 | $392.97 | 47% |
| Castelfranco di Sotto | 46 | $3,602 | $389.09 | 37% |
| Portofino | 74 | $3,509 | $506.41 | 37% |
| Marciano della Chiana | 17 | $3,507 | $536.85 | 33% |
| Buonconvento | 58 | $3,307 | $462.78 | 43% |
| Bellagio | 446 | $3,271 | $330.83 | 48% |
| Sala Comacina | 72 | $3,105 | $455.51 | 46% |
| Oliveto Lario | 98 | $3,104 | $410.56 | 46% |
| Torno | 59 | $3,082 | $462.83 | 37% |
Frequently Asked Questions About Airbnb in Parma
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Parma.
How much do Airbnb hosts make in Parma?
Parma hosts earn about $11,832 per year on average, with an average nightly rate of $115 and RevPAR of $42. Those figures describe the typical revenue environment for active listings in Parma, Emilia-Romagna, not the ceiling for the best operators. Source: AirROI 2026 data, Parma market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Parma?
The average Airbnb occupancy rate in Parma is 37.7%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Parma?
Listings in Parma average $115 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Parma?
Parma currently has about 606 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Parma?
AirROI currently classifies the short-term rental regulation level in Parma as High. The dataset also shows about 92.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Parma?
RevPAR in Parma is about $42. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Parma?
Occupancy of 37.7% means Parma is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,832, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Parma?
The average booking lead time in Parma is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Parma?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Parma include Centro Storico, Parco Ducale, Oltretorrente. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Parma?
entire_home listings make up 85.6% of the active supply in Parma. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Parma compare to nearby Airbnb markets?
Among neighboring markets, Laglio posts $50,286 in average annual revenue with 40.7% occupancy, compared to Parma's $11,832 and 37.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Parma?
The average Airbnb stay length in Parma is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Parma?
Airbnb listings in Parma average 4.73 out of 5 overall. About 32.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Parma?
Air conditioning and Barbecue utensils are among the strongest revenue-linked amenities in Parma. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Parma?
Yes. About 76.4% of active Airbnb listings in Parma charge a cleaning fee, and the average fee is $67. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Parma?
A 44.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.