Tourism statisticsCity2026
Milan Tourism Statistics: 9.1M Arrivals in 2024
Milan, in Lombardy, Italy, recorded 9,068,728 tourist arrivals in 2024, Comune di Milano reports. AirROI estimates 510,291 Airbnb stays in Milan in the 12 months to October 2026. The busiest month was September, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 2,397,084
- Typical Airbnb stay
- 4.7 nights
- Busiest Airbnb month
- September
- From abroad, among guests who left a review
- 89%
Key facts
Milan Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Comune di Milano puts Milan at 9,068,728 tourist arrivals in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Milan at 510,291 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Milan added up to 2,397,084 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Milan lasted 4.7 nights in the 12 months to October 2026, booked about 50 days ahead.
Busiest months
- AirROI ranks September the busiest Airbnb month in Milan in the 12 months to October 2026, followed by October and May, with January the quietest.
- AirROI estimates Airbnb in Milan had no single high season in the 12 months to October 2026: the three busiest months were September, October and May.
- AirROI estimates Airbnb stays in Milan in February were booked furthest ahead, about 69 days, against 36 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 89% of Milan Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 17% and France at 11%.
- Among Milan Airbnb guests who left a review as of October 2026, London was the top origin city at 2.5%, ahead of Paris at 2.3%, AirROI estimates.
By place
- AirROI ranks Milan 2nd for Airbnb stays among the 544 towns it lists in Italy in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Milan?
Comune di Milano counted 9,068,728 tourist arrivals in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 9,068,728Tourist arrivals | Tourist arrivals in accommodation establishments in Milan | 2024 | Comune di Milano - Unità Servizi Statistici |
Airbnb stays
Airbnb Stays in Milan
Milan had 18,208 Airbnb homes in the 12 months to October 2026. They took an estimated 510,291 stays and 2,397,084 nights. A typical stay lasted 4.7 nights and was booked about 50 days ahead.
- Airbnb homes
- 18,208
- Airbnb stays, estimate
- 510,291
- Airbnb nights, estimate
- 2,397,084
- Typical stay
- 4.7 nights
- Booked ahead
- 50 days
Busiest months
When Is the Busiest Time in Milan?
On Airbnb, September was the busiest month in Milan in the 12 months to October 2026, then October and May. January was the quietest. The busiest months do not sit together, so there is no single high season.
September ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: September, October, May, June, April, July, November, February, August, December, March, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| September | 9.8% | 57 days |
| October | 9.8% | 45 days |
| May | 9.4% | 44 days |
| June | 8.5% | 43 days |
| April | 8.2% | 57 days |
| July | 8.2% | 66 days |
| November | 8.1% | 38 days |
| February | 8.1% | 69 days |
| August | 8.1% | 51 days |
| December | 7.6% | 37 days |
| March | 7.4% | 37 days |
| January | 6.8% | 36 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Milan Airbnb Guests Come From?
Among Milan Airbnb guests who left a review as of October 2026, 89% came from abroad, led by the United States at 17% and France at 11%, AirROI estimates. Among the same guests, London was the top origin city at 2.5%, ahead of Paris at 2.3%. The figures rest on 1,219,624 reviews, written over many years.
89% from abroad
Among guests who left a review, as of October 2026
- From abroad 89%
- From within Italy 11%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Milan
How many tourists visit Milan?
Milan had 9,068,728 tourist arrivals in 2024, according to Comune di Milano. AirROI estimates 510,291 Airbnb stays in Milan in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Milan?
The busiest Airbnb month in Milan in the 12 months to October 2026 was September, then October and May.
What is the quietest month in Milan?
January was the quietest Airbnb month in Milan in the 12 months to October 2026, ranking 12th of 12, and March ranked 11th. Stays in January were booked about 36 days ahead, against 69 days for February.
How long is a typical Airbnb stay in Milan?
A typical Airbnb stay in Milan lasted 4.7 nights in the 12 months to October 2026, booked about 50 days ahead. By month, stays ran from 3.5 nights in September to 5.1 nights in August.
Where do Airbnb guests in Milan come from?
Of Milan Airbnb guests who left a review as of October 2026, 89% came from abroad, AirROI estimates. The largest groups were the United States at 17% and France at 11%. Among the same guests, the top origin city was London at 2.5%, ahead of Paris at 2.3%.
Are Airbnb stays the same as tourists?
No. Comune di Milano counts tourist arrivals (9,068,728 in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 510,291 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 510,291 stays at 4.70 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,219,624 reviews and describes guests who left a review, not everyone who stayed. Read the method page.