Tourism statisticsCity2026
Turin Tourism Statistics: 113,214 Airbnb Stays
AirROI estimates 113,214 Airbnb stays in Turin, in Piedmont, Italy, in the 12 months to October 2026. The busiest month was October, and the quietest was January. All of Italy had 57.7 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 561,559
- Typical Airbnb stay
- 5.0 nights
- Busiest Airbnb month
- October
- From abroad, among guests who left a review
- 69%
Key facts
Turin Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts all of Italy at 57.7 million international tourist arrivals in 2024, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in Turin at 113,214 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Turin added up to 561,559 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Turin lasted 5.0 nights in the 12 months to October 2026, booked about 46 days ahead.
Busiest months
- AirROI ranks October the busiest Airbnb month in Turin in the 12 months to October 2026, followed by September and May, with January the quietest.
- AirROI estimates Airbnb in Turin had no single high season in the 12 months to October 2026: the three busiest months were October, September and May.
- AirROI estimates Airbnb stays in Turin in November were booked furthest ahead, about 66 days, against 30 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 69% of Turin Airbnb guests who left a review as of October 2026 came from abroad, led by France at 22% and the United States at 6.8%.
By place
- AirROI estimates Turin took 1.8% of all Airbnb stays in Italy in the 12 months to October 2026.
- AirROI ranks Turin 8th for Airbnb stays among the 544 towns it lists in Italy in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Italy?
UN Tourism counted 57.7 million international tourist arrivals for all of Italy in 2024, via Our World in Data. On AirROI's estimates, Turin accounted for 1.8% of Airbnb stays in Italy in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 57.7 millionInternational tourist arrivals, all of Italy | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in Turin
Turin had 4,345 Airbnb homes in the 12 months to October 2026. They took an estimated 113,214 stays and 561,559 nights. A typical stay lasted 5.0 nights and was booked about 46 days ahead.
- Airbnb homes
- 4,345
- Airbnb stays, estimate
- 113,214
- Airbnb nights, estimate
- 561,559
- Typical stay
- 5.0 nights
- Booked ahead
- 46 days
Busiest months
When Is the Busiest Time in Turin?
On Airbnb, October was the busiest month in Turin in the 12 months to October 2026, then September and May. January was the quietest. The busiest months do not sit together, so there is no single high season.
October ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: October, September, May, November, April, December, March, August, June, July, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| October | 10.2% | 46 days |
| September | 9.4% | 44 days |
| May | 9.2% | 59 days |
| November | 9.0% | 66 days |
| April | 8.9% | 41 days |
| December | 8.3% | 36 days |
| March | 8.1% | 33 days |
| August | 7.9% | 49 days |
| June | 7.6% | 44 days |
| July | 7.5% | 65 days |
| February | 7.2% | 30 days |
| January | 6.6% | 32 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Turin Airbnb Guests Come From?
Among Turin Airbnb guests who left a review as of October 2026, 69% came from abroad, led by France at 22% and the United States at 6.8%, AirROI estimates. Among the same guests, Paris was the top origin city at 3.9%, ahead of Rome at 3.1%. The figures rest on 301,993 reviews, written over many years.
69% from abroad
Among guests who left a review, as of October 2026
- From abroad 69%
- From within Italy 31%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Turin
How many tourists visit Turin?
Italy as a whole had 57.7 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Turin at 1.8% of Airbnb stays in Italy in the 12 months to October 2026. AirROI estimates 113,214 Airbnb stays in Turin in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Turin?
The busiest Airbnb month in Turin in the 12 months to October 2026 was October, then September and May.
What is the quietest month in Turin?
January was the quietest Airbnb month in Turin in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 32 days ahead, against 66 days for November.
How long is a typical Airbnb stay in Turin?
A typical Airbnb stay in Turin lasted 5.0 nights in the 12 months to October 2026, booked about 46 days ahead. By month, stays ran from 3.8 nights in May to 5.2 nights in August.
Where do Airbnb guests in Turin come from?
Of Turin Airbnb guests who left a review as of October 2026, 69% came from abroad, AirROI estimates. The largest groups were France at 22% and the United States at 6.8%. Among the same guests, the top origin city was Paris at 3.9%, ahead of Rome at 3.1%.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (57.7 million in 2024 across Italy). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 113,214 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 113,214 stays at 4.96 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 301,993 reviews and describes guests who left a review, not everyone who stayed. Read the method page.