Tourism statisticsCity2026
Zermatt Tourism Statistics: 680,112 Arrivals in 2024
Zermatt, in Wallis, Switzerland, recorded 680,112 tourist arrivals in 2024, Bundesamt für Statistik reports. AirROI estimates 26,805 Airbnb stays in Zermatt in the 12 months to October 2026. The busiest month was March, and the quietest was November.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 125,006
- Typical Airbnb stay
- 4.7 nights
- Busiest Airbnb month
- March
- From abroad, among guests who left a review
- 86%
Key facts
Zermatt Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Bundesamt für Statistik puts Zermatt at 680,112 tourist arrivals in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Zermatt at 26,805 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Zermatt added up to 125,006 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Zermatt lasted 4.7 nights in the 12 months to October 2026, booked about 93 days ahead.
Busiest months
- AirROI ranks March the busiest Airbnb month in Zermatt in the 12 months to October 2026, followed by February and January, with November the quietest.
- AirROI estimates the four busiest Airbnb months in Zermatt ran unbroken from December to March in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Zermatt in February were booked furthest ahead, about 132 days, against 56 days for November, in the 12 months to October 2026.
Guests
- AirROI estimates 86% of Zermatt Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 39% and the United Kingdom at 6.3%.
- Among Zermatt Airbnb guests who left a review as of October 2026, New York was the top origin city at 2.8%, ahead of Zürich at 2.3%, AirROI estimates.
By place
- AirROI ranks Zermatt 2nd for Airbnb stays among the 66 towns it lists in Switzerland in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Zermatt?
Bundesamt für Statistik counted 680,112 tourist arrivals in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 680,112Tourist arrivals | Tourist arrivals in accommodation establishments (HESTA) | 2024 | Bundesamt für Statistik |
Airbnb stays
Airbnb Stays in Zermatt
Zermatt had 876 Airbnb homes in the 12 months to October 2026. They took an estimated 26,805 stays and 125,006 nights. A typical stay lasted 4.7 nights and was booked about 93 days ahead.
- Airbnb homes
- 876
- Airbnb stays, estimate
- 26,805
- Airbnb nights, estimate
- 125,006
- Typical stay
- 4.7 nights
- Booked ahead
- 93 days
Busiest months
When Is the Busiest Time in Zermatt?
On Airbnb, March was the busiest month in Zermatt in the 12 months to October 2026, then February and January. November was the quietest. The four busiest months run unbroken from December to March.
March ranks first, November last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: March, February, January, December, July, August, September, June, May, October, April, November.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| March | 10.8% | 111 days |
| February | 10.7% | 132 days |
| January | 10.3% | 105 days |
| December | 9.3% | 113 days |
| July | 8.9% | 85 days |
| August | 8.7% | 96 days |
| September | 7.8% | 74 days |
| June | 7.4% | 76 days |
| May | 6.9% | 65 days |
| October | 6.8% | 67 days |
| April | 6.7% | 101 days |
| November | 5.9% | 56 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Zermatt Airbnb Guests Come From?
Among Zermatt Airbnb guests who left a review as of October 2026, 86% came from abroad, led by the United States at 39% and the United Kingdom at 6.3%, AirROI estimates. Among the same guests, New York was the top origin city at 2.8%, ahead of Zürich at 2.3%. The figures rest on 71,408 reviews, written over many years.
86% from abroad
Among guests who left a review, as of October 2026
- From abroad 86%
- From within Switzerland 14%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Zermatt
How many tourists visit Zermatt?
Zermatt had 680,112 tourist arrivals in 2024, according to Bundesamt für Statistik. AirROI estimates 26,805 Airbnb stays in Zermatt in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Zermatt?
The busiest Airbnb month in Zermatt in the 12 months to October 2026 was March, then February and January. The four busiest months run from December to March.
What is the quietest month in Zermatt?
November was the quietest Airbnb month in Zermatt in the 12 months to October 2026, ranking 12th of 12, and April ranked 11th. Stays in November were booked about 56 days ahead, against 132 days for February.
How long is a typical Airbnb stay in Zermatt?
A typical Airbnb stay in Zermatt lasted 4.7 nights in the 12 months to October 2026, booked about 93 days ahead. By month, stays ran from 2.9 nights in September to 6.4 nights in February.
Where do Airbnb guests in Zermatt come from?
Of Zermatt Airbnb guests who left a review as of October 2026, 86% came from abroad, AirROI estimates. The largest groups were the United States at 39% and the United Kingdom at 6.3%. Among the same guests, the top origin city was New York at 2.8%, ahead of Zürich at 2.3%.
Are Airbnb stays the same as tourists?
No. Bundesamt für Statistik counts tourist arrivals (680,112 in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 26,805 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 26,805 stays at 4.66 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 71,408 reviews and describes guests who left a review, not everyone who stayed. Read the method page.