Tourism statisticsCountry2026

Switzerland Tourism Statistics: 11.1M Hotel Guests in 2025

Q: How many tourists visit Switzerland?

Switzerland had 11,054,663 hotel guests in 2025, according to Bundesamt für Statistik (BFS). AirROI estimates 593,179 Airbnb stays in Switzerland in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Switzerland?

November was the quietest Airbnb month in Switzerland in the 12 months to October 2026, ranking 12th of 12, and April ranked 11th. Stays in November were booked about 45 days ahead, against 98 days for February.

Q: How long is a typical Airbnb stay in Switzerland?

A typical Airbnb stay in Switzerland lasted 5.2 nights in the 12 months to October 2026, booked about 68 days ahead. By month, stays ran from 3.9 nights in September to 6.1 nights in February.

Switzerland recorded 11,054,663 hotel guests in 2025, Bundesamt für Statistik (BFS) reports. AirROI estimates 593,179 Airbnb stays in Switzerland in the 12 months to October 2026, with Zurich the most booked city. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 3,069,268
Typical Airbnb stay: 5.2 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 71%

Key facts

Switzerland Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Bundesamt für Statistik (BFS) puts Switzerland at 11,054,663 hotel guests in 2025.

Airbnb stays

AirROI puts Airbnb stays in Switzerland at 593,179 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Switzerland added up to 3,069,268 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Switzerland lasted 5.2 nights in the 12 months to October 2026, booked about 68 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Switzerland in the 12 months to October 2026, followed by July and September, with November the quietest.
AirROI estimates the four busiest Airbnb months in Switzerland ran unbroken from June to September in the 12 months to October 2026.
AirROI estimates Airbnb stays in Switzerland in February were booked furthest ahead, about 98 days, against 45 days for November, in the 12 months to October 2026.

Guests

AirROI estimates 71% of Switzerland Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 18% and France at 8.1%.

By place

AirROI ranks Switzerland 14th for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
AirROI estimates Zurich had the most Airbnb stays of the 66 towns it lists in Switzerland in the 12 months to October 2026, at 41,787, ahead of Zermatt and Grindelwald.

Official numbers

How Many Tourists Visit Switzerland?

Bundesamt für Statistik (BFS) counted 11,054,663 hotel guests in 2025.

Official tourism figures for Switzerland: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
11,054,663Hotel guests	International hotel guests to Switzerland	2025	Bundesamt für Statistik (BFS)

Airbnb stays

Airbnb Stays in Switzerland

Switzerland had 29,975 Airbnb homes in the 12 months to October 2026. They took an estimated 593,179 stays and 3,069,268 nights. A typical stay lasted 5.2 nights and was booked about 68 days ahead. AirROI's figures cover the 299 towns it tracks in Switzerland; places it does not track are not counted, so every total is a floor.

Airbnb homes: 29,975
Airbnb stays, estimate: 593,179
Airbnb nights, estimate: 3,069,268
Typical stay: 5.2 nights
Booked ahead: 68 days

Busiest months

When Is the Busiest Time in Switzerland?

On Airbnb, August was the busiest month in Switzerland in the 12 months to October 2026, then July and September. November was the quietest. The four busiest months run unbroken from June to September.

August ranks first, November last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, February, May, December, October, January, March, April, November.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Switzerland by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	10.5%	4.8 nights	77 days
2	July	10.4%	5.9 nights	80 days
3	September	9.3%	3.9 nights	59 days
4	June	8.9%	4.8 nights	63 days
5	February	8.8%	6.1 nights	98 days
6	May	8.0%	4.5 nights	56 days
7	December	8.0%	5.3 nights	78 days
8	October	7.9%	4.5 nights	54 days
9	January	7.6%	5.9 nights	79 days
10	March	7.4%	4.9 nights	57 days
11	April	6.9%	4.8 nights	55 days
12	November	6.4%	5.0 nights	45 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Switzerland Airbnb Guests Come From?

Among Switzerland Airbnb guests who left a review as of October 2026, 71% came from abroad, led by the United States at 18% and France at 8.1%, AirROI estimates. Among the same guests, Zürich was the top origin city at 3.4%, ahead of London at 1.3%. The figures rest on 1,519,264 reviews, written over many years.

71% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 18%
France 8.1%
Germany 8.1%
United Kingdom 5.9%
Netherlands 1.1%

Top origin cities

Among guests who left a review

Zürich 3.4%
London 1.3%
Geneva 1.2%
Basel 1%

By town

Most Booked Towns in Switzerland

Zurich, Zermatt and Grindelwald took 15% of Airbnb stays in Switzerland in the 12 months to October 2026. February is the busiest Airbnb month in 36 of the 66 towns, led by Nendaz, and August in 15, led by Grindelwald. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 23% in Scuol to 96% in Interlaken.

Most Booked Towns in Switzerland: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Zurich	41,787	218,287	5.2 nights	90%	US	September
2	Zermatt	26,805	125,006	4.7 nights	86%	US	March
3	Grindelwald	20,238	94,590	4.7 nights	91%	US	August
4	Geneva	19,771	131,120	6.6 nights	90%	US	June
5	Lauterbrunnen	18,733	92,363	4.9 nights	94%	US	July
6	Basel	17,072	81,893	4.8 nights	80%	Switzerland	September
7	Interlaken	15,984	52,216	3.3 nights	96%	US	September
8	Lucerne	13,775	57,437	4.2 nights	94%	US	June
9	Lugano	13,191	60,987	4.6 nights	66%	Switzerland	August
10	Bern	11,070	57,849	5.2 nights	75%	Switzerland	August
11	Nendaz	9,867	54,752	5.5 nights	54%	Switzerland	February
12	Lausanne	9,602	66,628	6.9 nights	80%	France	September
13	Crans-Montana	8,592	45,252	5.3 nights	60%	Switzerland	February
14	Anniviers	7,107	43,253	6.1 nights	38%	Switzerland	February
15	Leukerbad	6,989	39,065	5.6 nights	41%	Switzerland	February
16	Spiez	6,386	24,833	3.9 nights	89%	US	August
17	Davos	6,327	39,191	6.2 nights	40%	Switzerland	February
18	Locarno	6,089	29,855	4.9 nights	34%	Switzerland	July
19	Saas-Fee	5,859	36,113	6.2 nights	40%	Switzerland	February
20	Verbier	5,805	34,990	6.0 nights	80%	US	February
21	Engelberg	5,490	25,149	4.6 nights	70%	Switzerland	February
22	St. Gallen	5,095	27,917	5.5 nights	63%	Switzerland	September
23	Scuol	4,910	29,995	6.1 nights	23%	Switzerland	February
24	Brienz (BE)	4,795	23,261	4.9 nights	88%	US	August
25	Thun	4,191	18,825	4.5 nights	74%	Switzerland	August
26	Sankt Moritz	4,140	18,920	4.6 nights	79%	US	January
27	Adelboden	4,053	19,885	4.9 nights	65%	Switzerland	February
28	Montreux	4,042	19,059	4.7 nights	83%	Switzerland	December
29	Beatenberg	4,035	15,872	3.9 nights	92%	US	August
30	Ascona	3,942	18,230	4.6 nights	26%	Switzerland	July
31	Sigriswil	3,933	17,227	4.4 nights	88%	US	August
32	Laax	3,719	20,222	5.4 nights	42%	Switzerland	February
33	Arosa	3,631	20,357	5.6 nights	30%	Switzerland	February
34	Kandersteg	3,628	14,795	4.1 nights	79%	Switzerland	August
35	Ollon	3,370	18,878	5.6 nights	54%	Switzerland	February
36	Ayent	3,314	17,119	5.2 nights	40%	Switzerland	February
37	Flims	3,281	18,325	5.6 nights	40%	Switzerland	February
38	Bellinzona	3,220	16,429	5.1 nights	55%	Switzerland	August
39	Sion	3,164	19,267	6.1 nights	64%	Switzerland	August
40	Lens	2,957	16,167	5.5 nights	62%	Switzerland	February
41	Leysin	2,748	14,258	5.2 nights	54%	Switzerland	February
42	Riddes	2,575	16,551	6.4 nights	67%	Switzerland	February
43	Evolène	2,493	14,610	5.9 nights	45%	Switzerland	August
44	Neuchâtel	2,414	15,165	6.3 nights	67%	Switzerland	September
45	Saanen	2,338	13,957	6.0 nights	54%	Switzerland	February
46	Klosters	2,297	14,730	6.4 nights	52%	Switzerland	February
47	Leytron	2,209	11,673	5.3 nights	44%	Switzerland	February
48	Vaz/Obervaz	2,208	10,823	4.9 nights	29%	Switzerland	February
49	Minusio	2,156	11,116	5.2 nights	31%	Switzerland	July
50	Orsières	2,102	11,113	5.3 nights	66%	Switzerland	August
51	Grächen	2,001	11,436	5.7 nights	62%	Switzerland	February
52	Gambarogno	1,999	12,403	6.2 nights	41%	Switzerland	August
53	Champéry	1,985	11,023	5.6 nights	51%	Switzerland	February
54	Gryon	1,965	11,541	5.9 nights	49%	Switzerland	February
55	Vex	1,800	9,856	5.5 nights	56%	Switzerland	February
56	Brissago	1,752	9,398	5.4 nights	38%	Switzerland	August
57	Saas-Grund	1,709	10,056	5.9 nights	55%	Switzerland	February
58	Veysonnaz	1,679	10,560	6.3 nights	60%	Switzerland	February
59	Celerina/Schlarigna	1,671	8,673	5.2 nights	52%	Switzerland	February
60	Val de Bagnes	1,626	9,670	5.9 nights	77%	Switzerland	February
61	Riederalp	1,565	10,028	6.4 nights	44%	Switzerland	February
62	Silvaplana	1,559	10,066	6.5 nights	45%	Switzerland	February
63	Naters	1,488	8,858	6.0 nights	54%	Switzerland	February
64	Bettmeralp	1,481	9,846	6.6 nights	39%	Switzerland	February
65	Ormont-Dessus	1,473	8,312	5.6 nights	49%	Switzerland	February
66	Val-d'Illiez	1,346	6,960	5.2 nights	58%	Switzerland	February

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 66 of Switzerland's 299 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Switzerland

How many tourists visit Switzerland?

Switzerland had 11,054,663 hotel guests in 2025, according to Bundesamt für Statistik (BFS). AirROI estimates 593,179 Airbnb stays in Switzerland in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Switzerland?

The busiest Airbnb month in Switzerland in the 12 months to October 2026 was August, then July and September. The four busiest months run from June to September.

What is the quietest month in Switzerland?

November was the quietest Airbnb month in Switzerland in the 12 months to October 2026, ranking 12th of 12, and April ranked 11th. Stays in November were booked about 45 days ahead, against 98 days for February.

How long is a typical Airbnb stay in Switzerland?

A typical Airbnb stay in Switzerland lasted 5.2 nights in the 12 months to October 2026, booked about 68 days ahead. By month, stays ran from 3.9 nights in September to 6.1 nights in February.

Where do Airbnb guests in Switzerland come from?

Of Switzerland Airbnb guests who left a review as of October 2026, 71% came from abroad, AirROI estimates. The largest groups were the United States at 18% and France at 8.1%. Among the same guests, the top origin city was Zürich at 3.4%, ahead of London at 1.3%.

What is the most booked town in Switzerland on Airbnb?

Zurich was the most booked town in Switzerland on Airbnb, with an estimated 41,787 stays in the 12 months to October 2026, ahead of Zermatt and Grindelwald.

Are Airbnb stays the same as tourists?

No. BFS counts hotel guests (11,054,663 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 593,179 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 299 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,519,264 reviews and describes guests who left a review, not everyone who stayed. Read the method page.