What Are the Best Places to Invest in Airbnb in Switzerland?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-05-04

The short-term rental market in Switzerland spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Switzerland across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Zurich, Zurich leads by market size with 1,568 active listings and $2,499/month revenue. Across all ranked markets, average occupancy is 36.8% with $2,206/month in average revenue and $283/night ADR. 87 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Switzerland by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Switzerland attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Zurich, Zurich leads with 1,568 active short-term rental listings and $2,499/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Zurich, Zurich	1,568	$2,499	$241	44.6%	Low
2	Geneva, Geneva	942	$1,619	$185	44.1%	Low
3	Nendaz, Wallis	782	$2,413	$443	29.0%	Low
4	Zermatt, Wallis	778	$5,229	$524	45.3%	Low
5	Basel, Basel-City	735	$1,485	$230	37.6%	Low
6	Lugano, Ticino	568	$2,062	$235	38.4%	High
7	Lauterbrunnen, Bern	542	$6,169	$489	51.9%	Low
8	Lausanne, Vaud	520	$1,240	$153	42.6%	Low
9	Crans-Montana, Wallis	515	$1,973	$303	31.7%	Low
10	Grindelwald, Bern	505	$5,633	$412	55.6%	Low
11	Verbier, Wallis	502	$3,111	$594	30.6%	Low
12	Anniviers, Wallis	481	$1,715	$276	32.5%	Low
13	Davos, Grisons	478	$2,169	$419	32.9%	High
14	Bern, Bern	347	$1,959	$190	45.6%	Low
15	Leukerbad, Wallis	346	$1,333	$185	33.0%	Low
16	Interlaken, Bern	332	$5,054	$419	51.6%	Low
17	Scuol, Grisons	316	$1,573	$224	33.7%	Low
18	Lucerne, Lucerne	311	$4,343	$317	52.1%	High
19	Saas-Fee, Wallis	309	$2,410	$348	33.0%	Low
20	Ollon, Vaud	270	$1,627	$344	26.2%	Low
21	St. Gallen, St. Gallen	259	$1,031	$139	33.9%	Low
22	Arosa, Grisons	248	$1,971	$344	29.9%	Low
23	Klosters, Grisons	247	$2,345	$612	29.1%	Low
24	Locarno, Ticino	247	$1,855	$225	36.2%	High
25	Sankt Moritz, Grisons	234	$3,163	$427	34.3%	Low
26	Engelberg, Obwalden	230	$2,650	$279	37.7%	Low
27	Laax, Grisons	217	$2,041	$313	31.3%	Low
28	Lens, Wallis	210	$1,910	$321	30.5%	Low
29	Montreux, Vaud	204	$2,515	$340	38.3%	Low
30	Riddes, Wallis	204	$2,555	$391	31.7%	Low
31	Ascona, Ticino	203	$1,661	$228	34.6%	High
32	Flims, Grisons	197	$2,029	$346	32.1%	Low
33	Vaz/Obervaz, Grisons	187	$1,580	$296	24.7%	Low
34	Ayent, Wallis	174	$1,807	$242	34.4%	Low
35	Sion, Wallis	158	$1,506	$274	36.9%	Low
36	Gambarogno, Ticino	156	$1,347	$214	36.6%	High
37	Brienz (BE), Bern	154	$4,130	$349	49.6%	Low
38	Saanen, Bern	153	$2,505	$449	33.7%	Low
39	Veysonnaz, Wallis	148	$2,611	$694	28.1%	Low
40	Adelboden, Bern	141	$2,385	$243	43.6%	Low
41	Champéry, Wallis	141	$1,859	$344	29.1%	Low
42	Bellinzona, Ticino	136	$1,669	$189	37.7%	High
43	Leytron, Wallis	134	$1,531	$267	29.1%	Low
44	Spiez, Bern	133	$3,668	$279	51.7%	Low
45	Gryon, Vaud	132	$1,684	$328	27.1%	Low
46	Riederalp, Wallis	132	$1,294	$249	28.5%	Low
47	Leysin, Vaud	130	$1,585	$216	34.5%	Low
48	Silvaplana, Grisons	127	$1,764	$287	30.1%	Low
49	Grächen, Wallis	122	$1,434	$241	32.3%	Low
50	Minusio, Ticino	121	$1,832	$247	35.6%	High
51	Brissago, Ticino	120	$1,532	$228	34.8%	High
52	Beatenberg, Bern	118	$3,723	$300	52.6%	Low
53	Neuchâtel, Neuchâtel	118	$1,292	$163	39.0%	Low
54	Vex, Wallis	116	$2,044	$288	31.4%	Low
55	Orsières, Wallis	114	$1,826	$271	33.3%	Low
56	Val-d'Illiez, Wallis	113	$1,493	$312	27.6%	Low
57	Celerina/Schlarigna, Grisons	103	$2,516	$408	31.8%	Low
58	Evolène, Wallis	97	$1,798	$240	37.7%	Low
59	Sigriswil, Bern	96	$4,697	$297	53.7%	Low
60	Ormont-Dessus, Vaud	96	$1,905	$324	31.7%	Low
61	Winterthur, Zurich	95	$1,593	$169	42.4%	Low
62	Thun, Bern	92	$2,634	$210	49.0%	Low
63	Naters, Wallis	92	$1,224	$208	31.1%	Low
64	Surses, Grisons	91	$1,752	$239	34.1%	Low
65	Kandersteg, Bern	90	$3,317	$289	44.8%	Low
66	Bettmeralp, Wallis	90	$1,680	$267	32.8%	Low
67	Troistorrents, Wallis	90	$1,526	$290	28.7%	Low
68	Zweisimmen, Bern	89	$1,914	$253	35.6%	Low
69	Unterseen, Bern	87	$4,176	$318	52.9%	Low
70	Wilderswil, Bern	83	$3,957	$314	49.8%	Low
71	Chalais, Wallis	83	$1,832	$290	32.4%	Low
72	Tujetsch, Grisons	82	$1,366	$231	30.9%	Low
73	Biel/Bienne, Bern	81	$1,248	$126	42.9%	Low
74	Glarus Süd, Glarus	80	$1,160	$211	28.3%	Low
75	Opfikon, Zurich	79	$2,237	$176	50.0%	Low
76	Andermatt, Uri	78	$2,837	$434	31.4%	Low
77	Sierre, Wallis	78	$838	$150	28.5%	Low
78	Fribourg - Freiburg, Fribourg	77	$1,434	$142	43.2%	Low
79	Saas-Grund, Wallis	77	$1,148	$213	30.6%	Low
80	Lenk, Bern	75	$1,844	$238	36.0%	Low
81	Chur, Grisons	73	$1,988	$190	39.4%	Low
82	Verzasca, Ticino	73	$1,929	$225	39.9%	High
83	Ringgenberg (BE), Bern	72	$3,154	$353	43.7%	Low
84	Disentis/Mustér, Grisons	72	$1,482	$243	28.9%	Low
85	Flums, St. Gallen	72	$1,824	$270	31.0%	Low
86	Goms, Wallis	72	$1,770	$232	35.6%	Low
87	Täsch, Wallis	72	$3,550	$255	50.6%	Low
88	Wildhaus-Alt St. Johann, St. Gallen	71	$1,663	$257	31.3%	Low
89	Amden, St. Gallen	69	$1,728	$249	32.2%	Low
90	Vionnaz, Wallis	69	$738	$155	29.1%	Low
91	Churwalden, Grisons	68	$2,847	$350	37.0%	Low
92	Zug, Zug	68	$1,354	$235	35.1%	Low
93	Ernen, Wallis	67	$1,401	$183	36.2%	Low
94	Fiesch, Wallis	66	$1,625	$260	29.1%	Low
95	Kreuzlingen, Thurgau	65	$1,570	$170	40.2%	Low
96	Faido, Ticino	65	$1,145	$146	32.7%	High
97	Château-d'Oex, Vaud	65	$2,399	$294	37.5%	Low
98	Matten bei Interlaken, Bern	64	$5,546	$345	56.7%	Low
99	Muralto, Ticino	64	$1,633	$233	31.5%	High
100	Onsernone, Ticino	64	$1,138	$185	38.2%	High

Most Profitable Airbnb Markets in Switzerland by Revenue

The most profitable Airbnb cities in Switzerland are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Lauterbrunnen, Bern leads with $6,169/month at $489 ADR and 51.9% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Lauterbrunnen, Bern	$6,169	542	$489	51.9%	Low
2	Grindelwald, Bern	$5,633	505	$412	55.6%	Low
3	Matten bei Interlaken, Bern	$5,546	64	$345	56.7%	Low
4	Zermatt, Wallis	$5,229	778	$524	45.3%	Low
5	Interlaken, Bern	$5,054	332	$419	51.6%	Low
6	Sigriswil, Bern	$4,697	96	$297	53.7%	Low
7	Lucerne, Lucerne	$4,343	311	$317	52.1%	High
8	Unterseen, Bern	$4,176	87	$318	52.9%	Low
9	Brienz (BE), Bern	$4,130	154	$349	49.6%	Low
10	Wilderswil, Bern	$3,957	83	$314	49.8%	Low
11	Beatenberg, Bern	$3,723	118	$300	52.6%	Low
12	Spiez, Bern	$3,668	133	$279	51.7%	Low
13	Täsch, Wallis	$3,550	72	$255	50.6%	Low
14	Kandersteg, Bern	$3,317	90	$289	44.8%	Low
15	Sankt Moritz, Grisons	$3,163	234	$427	34.3%	Low
16	Ringgenberg (BE), Bern	$3,154	72	$353	43.7%	Low
17	Verbier, Wallis	$3,111	502	$594	30.6%	Low
18	Churwalden, Grisons	$2,847	68	$350	37.0%	Low
19	Andermatt, Uri	$2,837	78	$434	31.4%	Low
20	Engelberg, Obwalden	$2,650	230	$279	37.7%	Low
21	Thun, Bern	$2,634	92	$210	49.0%	Low
22	Veysonnaz, Wallis	$2,611	148	$694	28.1%	Low
23	Riddes, Wallis	$2,555	204	$391	31.7%	Low
24	Celerina/Schlarigna, Grisons	$2,516	103	$408	31.8%	Low
25	Montreux, Vaud	$2,515	204	$340	38.3%	Low
26	Saanen, Bern	$2,505	153	$449	33.7%	Low
27	Zurich, Zurich	$2,499	1,568	$241	44.6%	Low
28	Nendaz, Wallis	$2,413	782	$443	29.0%	Low
29	Saas-Fee, Wallis	$2,410	309	$348	33.0%	Low
30	Château-d'Oex, Vaud	$2,399	65	$294	37.5%	Low
31	Adelboden, Bern	$2,385	141	$243	43.6%	Low
32	Klosters, Grisons	$2,345	247	$612	29.1%	Low
33	Opfikon, Zurich	$2,237	79	$176	50.0%	Low
34	Davos, Grisons	$2,169	478	$419	32.9%	High
35	Lugano, Ticino	$2,062	568	$235	38.4%	High
36	Vex, Wallis	$2,044	116	$288	31.4%	Low
37	Laax, Grisons	$2,041	217	$313	31.3%	Low
38	Flims, Grisons	$2,029	197	$346	32.1%	Low
39	Chur, Grisons	$1,988	73	$190	39.4%	Low
40	Crans-Montana, Wallis	$1,973	515	$303	31.7%	Low
41	Arosa, Grisons	$1,971	248	$344	29.9%	Low
42	Bern, Bern	$1,959	347	$190	45.6%	Low
43	Verzasca, Ticino	$1,929	73	$225	39.9%	High
44	Zweisimmen, Bern	$1,914	89	$253	35.6%	Low
45	Lens, Wallis	$1,910	210	$321	30.5%	Low
46	Ormont-Dessus, Vaud	$1,905	96	$324	31.7%	Low
47	Champéry, Wallis	$1,859	141	$344	29.1%	Low
48	Locarno, Ticino	$1,855	247	$225	36.2%	High
49	Lenk, Bern	$1,844	75	$238	36.0%	Low
50	Minusio, Ticino	$1,832	121	$247	35.6%	High
51	Chalais, Wallis	$1,832	83	$290	32.4%	Low
52	Orsières, Wallis	$1,826	114	$271	33.3%	Low
53	Flums, St. Gallen	$1,824	72	$270	31.0%	Low
54	Ayent, Wallis	$1,807	174	$242	34.4%	Low
55	Evolène, Wallis	$1,798	97	$240	37.7%	Low
56	Goms, Wallis	$1,770	72	$232	35.6%	Low
57	Silvaplana, Grisons	$1,764	127	$287	30.1%	Low
58	Surses, Grisons	$1,752	91	$239	34.1%	Low
59	Amden, St. Gallen	$1,728	69	$249	32.2%	Low
60	Anniviers, Wallis	$1,715	481	$276	32.5%	Low
61	Gryon, Vaud	$1,684	132	$328	27.1%	Low
62	Bettmeralp, Wallis	$1,680	90	$267	32.8%	Low
63	Bellinzona, Ticino	$1,669	136	$189	37.7%	High
64	Wildhaus-Alt St. Johann, St. Gallen	$1,663	71	$257	31.3%	Low
65	Ascona, Ticino	$1,661	203	$228	34.6%	High
66	Muralto, Ticino	$1,633	64	$233	31.5%	High
67	Ollon, Vaud	$1,627	270	$344	26.2%	Low
68	Fiesch, Wallis	$1,625	66	$260	29.1%	Low
69	Geneva, Geneva	$1,619	942	$185	44.1%	Low
70	Winterthur, Zurich	$1,593	95	$169	42.4%	Low
71	Leysin, Vaud	$1,585	130	$216	34.5%	Low
72	Vaz/Obervaz, Grisons	$1,580	187	$296	24.7%	Low
73	Scuol, Grisons	$1,573	316	$224	33.7%	Low
74	Kreuzlingen, Thurgau	$1,570	65	$170	40.2%	Low
75	Brissago, Ticino	$1,532	120	$228	34.8%	High
76	Leytron, Wallis	$1,531	134	$267	29.1%	Low
77	Troistorrents, Wallis	$1,526	90	$290	28.7%	Low
78	Sion, Wallis	$1,506	158	$274	36.9%	Low
79	Val-d'Illiez, Wallis	$1,493	113	$312	27.6%	Low
80	Basel, Basel-City	$1,485	735	$230	37.6%	Low
81	Disentis/Mustér, Grisons	$1,482	72	$243	28.9%	Low
82	Grächen, Wallis	$1,434	122	$241	32.3%	Low
83	Fribourg - Freiburg, Fribourg	$1,434	77	$142	43.2%	Low
84	Ernen, Wallis	$1,401	67	$183	36.2%	Low
85	Tujetsch, Grisons	$1,366	82	$231	30.9%	Low
86	Zug, Zug	$1,354	68	$235	35.1%	Low
87	Gambarogno, Ticino	$1,347	156	$214	36.6%	High
88	Leukerbad, Wallis	$1,333	346	$185	33.0%	Low
89	Riederalp, Wallis	$1,294	132	$249	28.5%	Low
90	Neuchâtel, Neuchâtel	$1,292	118	$163	39.0%	Low
91	Biel/Bienne, Bern	$1,248	81	$126	42.9%	Low
92	Lausanne, Vaud	$1,240	520	$153	42.6%	Low
93	Naters, Wallis	$1,224	92	$208	31.1%	Low
94	Glarus Süd, Glarus	$1,160	80	$211	28.3%	Low
95	Saas-Grund, Wallis	$1,148	77	$213	30.6%	Low
96	Faido, Ticino	$1,145	65	$146	32.7%	High
97	Onsernone, Ticino	$1,138	64	$185	38.2%	High
98	St. Gallen, St. Gallen	$1,031	259	$139	33.9%	Low
99	Sierre, Wallis	$838	78	$150	28.5%	Low
100	Vionnaz, Wallis	$738	69	$155	29.1%	Low

Most Expensive Airbnb Markets in Switzerland by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Veysonnaz, Wallis commands the highest Airbnb nightly rate in Switzerland at $694/night, generating $2,611/month at 28.1% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Veysonnaz, Wallis	$694	148	$2,611	28.1%	Low
2	Klosters, Grisons	$612	247	$2,345	29.1%	Low
3	Verbier, Wallis	$594	502	$3,111	30.6%	Low
4	Zermatt, Wallis	$524	778	$5,229	45.3%	Low
5	Lauterbrunnen, Bern	$489	542	$6,169	51.9%	Low
6	Saanen, Bern	$449	153	$2,505	33.7%	Low
7	Nendaz, Wallis	$443	782	$2,413	29.0%	Low
8	Andermatt, Uri	$434	78	$2,837	31.4%	Low
9	Sankt Moritz, Grisons	$427	234	$3,163	34.3%	Low
10	Interlaken, Bern	$419	332	$5,054	51.6%	Low
11	Davos, Grisons	$419	478	$2,169	32.9%	High
12	Grindelwald, Bern	$412	505	$5,633	55.6%	Low
13	Celerina/Schlarigna, Grisons	$408	103	$2,516	31.8%	Low
14	Riddes, Wallis	$391	204	$2,555	31.7%	Low
15	Ringgenberg (BE), Bern	$353	72	$3,154	43.7%	Low
16	Churwalden, Grisons	$350	68	$2,847	37.0%	Low
17	Brienz (BE), Bern	$349	154	$4,130	49.6%	Low
18	Saas-Fee, Wallis	$348	309	$2,410	33.0%	Low
19	Flims, Grisons	$346	197	$2,029	32.1%	Low
20	Matten bei Interlaken, Bern	$345	64	$5,546	56.7%	Low
21	Arosa, Grisons	$344	248	$1,971	29.9%	Low
22	Champéry, Wallis	$344	141	$1,859	29.1%	Low
23	Ollon, Vaud	$344	270	$1,627	26.2%	Low
24	Montreux, Vaud	$340	204	$2,515	38.3%	Low
25	Gryon, Vaud	$328	132	$1,684	27.1%	Low
26	Ormont-Dessus, Vaud	$324	96	$1,905	31.7%	Low
27	Lens, Wallis	$321	210	$1,910	30.5%	Low
28	Unterseen, Bern	$318	87	$4,176	52.9%	Low
29	Lucerne, Lucerne	$317	311	$4,343	52.1%	High
30	Wilderswil, Bern	$314	83	$3,957	49.8%	Low
31	Laax, Grisons	$313	217	$2,041	31.3%	Low
32	Val-d'Illiez, Wallis	$312	113	$1,493	27.6%	Low
33	Crans-Montana, Wallis	$303	515	$1,973	31.7%	Low
34	Beatenberg, Bern	$300	118	$3,723	52.6%	Low
35	Sigriswil, Bern	$297	96	$4,697	53.7%	Low
36	Vaz/Obervaz, Grisons	$296	187	$1,580	24.7%	Low
37	Château-d'Oex, Vaud	$294	65	$2,399	37.5%	Low
38	Chalais, Wallis	$290	83	$1,832	32.4%	Low
39	Troistorrents, Wallis	$290	90	$1,526	28.7%	Low
40	Kandersteg, Bern	$289	90	$3,317	44.8%	Low
41	Vex, Wallis	$288	116	$2,044	31.4%	Low
42	Silvaplana, Grisons	$287	127	$1,764	30.1%	Low
43	Engelberg, Obwalden	$279	230	$2,650	37.7%	Low
44	Spiez, Bern	$279	133	$3,668	51.7%	Low
45	Anniviers, Wallis	$276	481	$1,715	32.5%	Low
46	Sion, Wallis	$274	158	$1,506	36.9%	Low
47	Orsières, Wallis	$271	114	$1,826	33.3%	Low
48	Flums, St. Gallen	$270	72	$1,824	31.0%	Low
49	Bettmeralp, Wallis	$267	90	$1,680	32.8%	Low
50	Leytron, Wallis	$267	134	$1,531	29.1%	Low
51	Fiesch, Wallis	$260	66	$1,625	29.1%	Low
52	Wildhaus-Alt St. Johann, St. Gallen	$257	71	$1,663	31.3%	Low
53	Täsch, Wallis	$255	72	$3,550	50.6%	Low
54	Zweisimmen, Bern	$253	89	$1,914	35.6%	Low
55	Riederalp, Wallis	$249	132	$1,294	28.5%	Low
56	Amden, St. Gallen	$249	69	$1,728	32.2%	Low
57	Minusio, Ticino	$247	121	$1,832	35.6%	High
58	Disentis/Mustér, Grisons	$243	72	$1,482	28.9%	Low
59	Adelboden, Bern	$243	141	$2,385	43.6%	Low
60	Ayent, Wallis	$242	174	$1,807	34.4%	Low
61	Grächen, Wallis	$241	122	$1,434	32.3%	Low
62	Zurich, Zurich	$241	1,568	$2,499	44.6%	Low
63	Evolène, Wallis	$240	97	$1,798	37.7%	Low
64	Surses, Grisons	$239	91	$1,752	34.1%	Low
65	Lenk, Bern	$238	75	$1,844	36.0%	Low
66	Zug, Zug	$235	68	$1,354	35.1%	Low
67	Lugano, Ticino	$235	568	$2,062	38.4%	High
68	Muralto, Ticino	$233	64	$1,633	31.5%	High
69	Goms, Wallis	$232	72	$1,770	35.6%	Low
70	Tujetsch, Grisons	$231	82	$1,366	30.9%	Low
71	Basel, Basel-City	$230	735	$1,485	37.6%	Low
72	Ascona, Ticino	$228	203	$1,661	34.6%	High
73	Brissago, Ticino	$228	120	$1,532	34.8%	High
74	Verzasca, Ticino	$225	73	$1,929	39.9%	High
75	Locarno, Ticino	$225	247	$1,855	36.2%	High
76	Scuol, Grisons	$224	316	$1,573	33.7%	Low
77	Leysin, Vaud	$216	130	$1,585	34.5%	Low
78	Gambarogno, Ticino	$214	156	$1,347	36.6%	High
79	Saas-Grund, Wallis	$213	77	$1,148	30.6%	Low
80	Glarus Süd, Glarus	$211	80	$1,160	28.3%	Low
81	Thun, Bern	$210	92	$2,634	49.0%	Low
82	Naters, Wallis	$208	92	$1,224	31.1%	Low
83	Bern, Bern	$190	347	$1,959	45.6%	Low
84	Chur, Grisons	$190	73	$1,988	39.4%	Low
85	Bellinzona, Ticino	$189	136	$1,669	37.7%	High
86	Leukerbad, Wallis	$185	346	$1,333	33.0%	Low
87	Onsernone, Ticino	$185	64	$1,138	38.2%	High
88	Geneva, Geneva	$185	942	$1,619	44.1%	Low
89	Ernen, Wallis	$183	67	$1,401	36.2%	Low
90	Opfikon, Zurich	$176	79	$2,237	50.0%	Low
91	Kreuzlingen, Thurgau	$170	65	$1,570	40.2%	Low
92	Winterthur, Zurich	$169	95	$1,593	42.4%	Low
93	Neuchâtel, Neuchâtel	$163	118	$1,292	39.0%	Low
94	Vionnaz, Wallis	$155	69	$738	29.1%	Low
95	Lausanne, Vaud	$153	520	$1,240	42.6%	Low
96	Sierre, Wallis	$150	78	$838	28.5%	Low
97	Faido, Ticino	$146	65	$1,145	32.7%	High
98	Fribourg - Freiburg, Fribourg	$142	77	$1,434	43.2%	Low
99	St. Gallen, St. Gallen	$139	259	$1,031	33.9%	Low
100	Biel/Bienne, Bern	$126	81	$1,248	42.9%	Low

Highest Occupancy Airbnb Markets in Switzerland

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Grindelwald, Bern leads Switzerland with 55.6% occupancy, $5,633/month revenue, and 505 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Grindelwald, Bern	55.6%	505	$5,633	$412	Low
2	Lucerne, Lucerne	52.1%	311	$4,343	$317	High
3	Lauterbrunnen, Bern	51.9%	542	$6,169	$489	Low
4	Interlaken, Bern	51.6%	332	$5,054	$419	Low
5	Bern, Bern	45.6%	347	$1,959	$190	Low
6	Zermatt, Wallis	45.3%	778	$5,229	$524	Low
7	Zurich, Zurich	44.6%	1,568	$2,499	$241	Low
8	Geneva, Geneva	44.1%	942	$1,619	$185	Low
9	Lausanne, Vaud	42.6%	520	$1,240	$153	Low
10	Lugano, Ticino	38.4%	568	$2,062	$235	High
11	Basel, Basel-City	37.6%	735	$1,485	$230	Low
12	Scuol, Grisons	33.7%	316	$1,573	$224	Low
13	Saas-Fee, Wallis	33.0%	309	$2,410	$348	Low
14	Leukerbad, Wallis	33.0%	346	$1,333	$185	Low
15	Davos, Grisons	32.9%	478	$2,169	$419	High
16	Anniviers, Wallis	32.5%	481	$1,715	$276	Low
17	Crans-Montana, Wallis	31.7%	515	$1,973	$303	Low
18	Verbier, Wallis	30.6%	502	$3,111	$594	Low
19	Nendaz, Wallis	29.0%	782	$2,413	$443	Low

How to Choose an Airbnb Investment Market in Switzerland

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Switzerland tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Switzerland

Understanding the regulatory environment is critical for any Airbnb investment in Switzerland. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 87 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 13 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Switzerland

This page ranks Airbnb markets in Switzerland across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Switzerland.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Switzerland.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Switzerland and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Switzerland, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Switzerland

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Switzerland.

What are the best places to invest in Airbnb in Switzerland?

Zurich, Zurich leads this ranking for Switzerland with 1,568 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Switzerland?

Lauterbrunnen, Bern posts the highest average monthly revenue in this ranking at $6,169. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Switzerland?

Matten bei Interlaken, Bern has the highest occupancy rate in this comparison at 56.7%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Switzerland?

Veysonnaz, Wallis commands the highest average daily rate at $694 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Switzerland have the lowest regulation?

Zurich (Zurich), Geneva (Geneva), Nendaz (Wallis) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Switzerland in 2026?

The markets ranked here average 36.8% occupancy, and the top performer posts $6,169 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Switzerland for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Switzerland?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Switzerland?

First-time investors in Switzerland should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Switzerland?

Across the markets ranked here, the average occupancy rate in Switzerland is 36.8%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Switzerland?

Regulation is one of the most overlooked risks in short-term rental investing. In Switzerland, 87 of 100 ranked markets have low regulation, 0 have medium, and 13 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Switzerland?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Switzerland ranking has about 121 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Switzerland?

Seasonal markets in Switzerland experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-05-04. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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