What Are the Best Places to Invest in Airbnb in Switzerland?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-04-08

The short-term rental market in Switzerland spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Switzerland across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Zurich, Zurich leads by market size with 1,612 active listings and $2,535/month revenue. Across all ranked markets, average occupancy is 36.9% with $2,213/month in average revenue and $285/night ADR. 88 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Switzerland by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Switzerland attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Zurich, Zurich leads with 1,612 active short-term rental listings and $2,535/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Zurich, Zurich	1,612	$2,535	$242	45.2%	Low
2	Geneva, Geneva	973	$1,642	$186	44.3%	Low
3	Nendaz, Wallis	792	$2,371	$446	29.0%	Low
4	Zermatt, Wallis	785	$5,135	$524	45.2%	Low
5	Basel, Basel-City	744	$1,552	$230	38.0%	Low
6	Lugano, Ticino	578	$2,096	$236	39.2%	High
7	Lauterbrunnen, Bern	538	$6,264	$493	52.2%	Low
8	Lausanne, Vaud	531	$1,260	$152	42.8%	Low
9	Crans-Montana, Wallis	530	$1,995	$309	31.4%	Low
10	Verbier, Wallis	519	$2,879	$592	30.3%	Low
11	Grindelwald, Bern	507	$5,642	$411	55.8%	Low
12	Anniviers, Wallis	495	$1,676	$274	32.1%	Low
13	Davos, Grisons	486	$2,155	$424	32.3%	High
14	Bern, Bern	358	$1,985	$192	46.2%	Low
15	Leukerbad, Wallis	349	$1,326	$183	33.3%	Low
16	Interlaken, Bern	335	$5,067	$415	52.6%	Low
17	Scuol, Grisons	321	$1,525	$225	33.3%	Low
18	Lucerne, Lucerne	318	$4,343	$314	52.1%	High
19	Saas-Fee, Wallis	314	$2,369	$346	32.9%	Low
20	Ollon, Vaud	270	$1,638	$347	26.1%	Low
21	St. Gallen, St. Gallen	261	$1,049	$141	34.1%	Low
22	Arosa, Grisons	252	$1,833	$339	29.3%	Low
23	Klosters, Grisons	247	$2,210	$586	28.6%	Low
24	Locarno, Ticino	245	$1,929	$227	36.9%	High
25	Sankt Moritz, Grisons	239	$3,096	$428	34.2%	Low
26	Engelberg, Obwalden	235	$2,612	$280	37.3%	Low
27	Laax, Grisons	220	$1,998	$313	31.5%	Low
28	Lens, Wallis	215	$1,913	$323	30.4%	Low
29	Riddes, Wallis	209	$2,417	$388	31.3%	Low
30	Ascona, Ticino	208	$1,671	$230	34.8%	High
31	Montreux, Vaud	208	$2,550	$340	38.4%	Low
32	Flims, Grisons	199	$2,008	$344	32.3%	Low
33	Vaz/Obervaz, Grisons	188	$1,574	$295	25.1%	Low
34	Ayent, Wallis	178	$1,784	$241	34.4%	Low
35	Sion, Wallis	160	$1,496	$273	37.5%	Low
36	Saanen, Bern	157	$2,441	$445	33.1%	Low
37	Gambarogno, Ticino	157	$1,401	$215	37.0%	High
38	Brienz (BE), Bern	156	$4,283	$349	50.2%	Low
39	Veysonnaz, Wallis	151	$2,570	$698	27.9%	Low
40	Adelboden, Bern	142	$2,409	$245	44.3%	Low
41	Champéry, Wallis	140	$1,883	$344	29.5%	Low
42	Bellinzona, Ticino	137	$1,706	$190	38.0%	High
43	Leytron, Wallis	135	$1,525	$266	28.9%	Low
44	Gryon, Vaud	134	$1,668	$326	27.0%	Low
45	Spiez, Bern	133	$3,715	$278	52.6%	Low
46	Leysin, Vaud	132	$1,576	$214	34.3%	Low
47	Riederalp, Wallis	131	$1,279	$250	29.5%	Low
48	Neuchâtel, Neuchâtel	130	$1,257	$166	38.1%	Low
49	Silvaplana, Grisons	128	$1,687	$290	28.3%	Low
50	Brissago, Ticino	124	$1,544	$234	35.1%	High
51	Grächen, Wallis	124	$1,391	$238	32.0%	Low
52	Minusio, Ticino	120	$1,950	$249	36.6%	High
53	Beatenberg, Bern	119	$3,819	$299	53.7%	Low
54	Vex, Wallis	119	$2,022	$283	31.4%	Low
55	Val-d'Illiez, Wallis	117	$1,502	$308	28.0%	Low
56	Orsières, Wallis	116	$1,837	$270	33.3%	Low
57	Celerina/Schlarigna, Grisons	106	$2,394	$418	31.2%	Low
58	Sigriswil, Bern	97	$4,769	$293	55.4%	Low
59	Ormont-Dessus, Vaud	96	$1,818	$322	30.6%	Low
60	Evolène, Wallis	96	$1,768	$241	36.9%	Low
61	Winterthur, Zurich	93	$1,744	$172	43.9%	Low
62	Kandersteg, Bern	92	$3,343	$289	45.2%	Low
63	Thun, Bern	92	$2,733	$211	51.1%	Low
64	Bettmeralp, Wallis	92	$1,600	$266	32.5%	Low
65	Naters, Wallis	92	$1,205	$208	31.3%	Low
66	Surses, Grisons	91	$1,775	$238	33.6%	Low
67	Troistorrents, Wallis	91	$1,543	$289	29.1%	Low
68	Zweisimmen, Bern	89	$1,901	$256	34.8%	Low
69	Unterseen, Bern	87	$4,302	$321	53.3%	Low
70	Wilderswil, Bern	83	$4,057	$312	50.5%	Low
71	Fribourg - Freiburg, Fribourg	82	$1,431	$144	43.2%	Low
72	Tujetsch, Grisons	82	$1,358	$229	30.8%	Low
73	Chalais, Wallis	82	$1,867	$287	32.7%	Low
74	Biel/Bienne, Bern	81	$1,294	$128	43.4%	Low
75	Sierre, Wallis	80	$878	$149	29.2%	Low
76	Täsch, Wallis	79	$3,283	$249	48.0%	Low
77	Opfikon, Zurich	79	$2,302	$177	51.3%	Low
78	Glarus Süd, Glarus	78	$1,180	$213	28.9%	Low
79	Andermatt, Uri	78	$2,741	$466	30.1%	Low
80	Goms, Wallis	78	$1,673	$222	35.0%	Low
81	Lenk, Bern	77	$1,800	$238	35.9%	Low
82	Saas-Grund, Wallis	76	$1,175	$215	31.2%	Low
83	Verzasca, Ticino	74	$1,986	$228	40.8%	High
84	Ringgenberg (BE), Bern	73	$3,218	$349	44.3%	Low
85	Chur, Grisons	73	$2,026	$191	39.9%	Low
86	Flums, St. Gallen	73	$1,837	$270	31.2%	Low
87	Disentis/Mustér, Grisons	72	$1,465	$245	28.8%	Low
88	Vionnaz, Wallis	72	$737	$151	28.8%	Low
89	Wildhaus-Alt St. Johann, St. Gallen	71	$1,740	$259	31.6%	Low
90	Amden, St. Gallen	70	$1,785	$251	32.5%	Low
91	Churwalden, Grisons	68	$2,711	$346	36.1%	Low
92	Ernen, Wallis	68	$1,375	$182	36.0%	Low
93	Zug, Zug	68	$1,378	$237	35.6%	Low
94	Château-d'Oex, Vaud	67	$2,295	$295	37.0%	Low
95	Fiesch, Wallis	67	$1,513	$258	28.9%	Low
96	Samedan, Grisons	66	$2,043	$307	34.0%	Low
97	Faido, Ticino	65	$1,172	$148	33.6%	High
98	Matten bei Interlaken, Bern	64	$5,682	$344	58.8%	Low
99	Kreuzlingen, Thurgau	64	$1,663	$172	42.2%	Low
100	Muralto, Ticino	64	$1,655	$234	32.0%	High

Most Profitable Airbnb Markets in Switzerland by Revenue

The most profitable Airbnb cities in Switzerland are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Lauterbrunnen, Bern leads with $6,264/month at $493 ADR and 52.2% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Lauterbrunnen, Bern	$6,264	538	$493	52.2%	Low
2	Matten bei Interlaken, Bern	$5,682	64	$344	58.8%	Low
3	Grindelwald, Bern	$5,642	507	$411	55.8%	Low
4	Zermatt, Wallis	$5,135	785	$524	45.2%	Low
5	Interlaken, Bern	$5,067	335	$415	52.6%	Low
6	Sigriswil, Bern	$4,769	97	$293	55.4%	Low
7	Lucerne, Lucerne	$4,343	318	$314	52.1%	High
8	Unterseen, Bern	$4,302	87	$321	53.3%	Low
9	Brienz (BE), Bern	$4,283	156	$349	50.2%	Low
10	Wilderswil, Bern	$4,057	83	$312	50.5%	Low
11	Beatenberg, Bern	$3,819	119	$299	53.7%	Low
12	Spiez, Bern	$3,715	133	$278	52.6%	Low
13	Kandersteg, Bern	$3,343	92	$289	45.2%	Low
14	Täsch, Wallis	$3,283	79	$249	48.0%	Low
15	Ringgenberg (BE), Bern	$3,218	73	$349	44.3%	Low
16	Sankt Moritz, Grisons	$3,096	239	$428	34.2%	Low
17	Verbier, Wallis	$2,879	519	$592	30.3%	Low
18	Andermatt, Uri	$2,741	78	$466	30.1%	Low
19	Thun, Bern	$2,733	92	$211	51.1%	Low
20	Churwalden, Grisons	$2,711	68	$346	36.1%	Low
21	Engelberg, Obwalden	$2,612	235	$280	37.3%	Low
22	Veysonnaz, Wallis	$2,570	151	$698	27.9%	Low
23	Montreux, Vaud	$2,550	208	$340	38.4%	Low
24	Zurich, Zurich	$2,535	1,612	$242	45.2%	Low
25	Saanen, Bern	$2,441	157	$445	33.1%	Low
26	Riddes, Wallis	$2,417	209	$388	31.3%	Low
27	Adelboden, Bern	$2,409	142	$245	44.3%	Low
28	Celerina/Schlarigna, Grisons	$2,394	106	$418	31.2%	Low
29	Nendaz, Wallis	$2,371	792	$446	29.0%	Low
30	Saas-Fee, Wallis	$2,369	314	$346	32.9%	Low
31	Opfikon, Zurich	$2,302	79	$177	51.3%	Low
32	Château-d'Oex, Vaud	$2,295	67	$295	37.0%	Low
33	Klosters, Grisons	$2,210	247	$586	28.6%	Low
34	Davos, Grisons	$2,155	486	$424	32.3%	High
35	Lugano, Ticino	$2,096	578	$236	39.2%	High
36	Samedan, Grisons	$2,043	66	$307	34.0%	Low
37	Chur, Grisons	$2,026	73	$191	39.9%	Low
38	Vex, Wallis	$2,022	119	$283	31.4%	Low
39	Flims, Grisons	$2,008	199	$344	32.3%	Low
40	Laax, Grisons	$1,998	220	$313	31.5%	Low
41	Crans-Montana, Wallis	$1,995	530	$309	31.4%	Low
42	Verzasca, Ticino	$1,986	74	$228	40.8%	High
43	Bern, Bern	$1,985	358	$192	46.2%	Low
44	Minusio, Ticino	$1,950	120	$249	36.6%	High
45	Locarno, Ticino	$1,929	245	$227	36.9%	High
46	Lens, Wallis	$1,913	215	$323	30.4%	Low
47	Zweisimmen, Bern	$1,901	89	$256	34.8%	Low
48	Champéry, Wallis	$1,883	140	$344	29.5%	Low
49	Chalais, Wallis	$1,867	82	$287	32.7%	Low
50	Flums, St. Gallen	$1,837	73	$270	31.2%	Low
51	Orsières, Wallis	$1,837	116	$270	33.3%	Low
52	Arosa, Grisons	$1,833	252	$339	29.3%	Low
53	Ormont-Dessus, Vaud	$1,818	96	$322	30.6%	Low
54	Lenk, Bern	$1,800	77	$238	35.9%	Low
55	Amden, St. Gallen	$1,785	70	$251	32.5%	Low
56	Ayent, Wallis	$1,784	178	$241	34.4%	Low
57	Surses, Grisons	$1,775	91	$238	33.6%	Low
58	Evolène, Wallis	$1,768	96	$241	36.9%	Low
59	Winterthur, Zurich	$1,744	93	$172	43.9%	Low
60	Wildhaus-Alt St. Johann, St. Gallen	$1,740	71	$259	31.6%	Low
61	Bellinzona, Ticino	$1,706	137	$190	38.0%	High
62	Silvaplana, Grisons	$1,687	128	$290	28.3%	Low
63	Anniviers, Wallis	$1,676	495	$274	32.1%	Low
64	Goms, Wallis	$1,673	78	$222	35.0%	Low
65	Ascona, Ticino	$1,671	208	$230	34.8%	High
66	Gryon, Vaud	$1,668	134	$326	27.0%	Low
67	Kreuzlingen, Thurgau	$1,663	64	$172	42.2%	Low
68	Muralto, Ticino	$1,655	64	$234	32.0%	High
69	Geneva, Geneva	$1,642	973	$186	44.3%	Low
70	Ollon, Vaud	$1,638	270	$347	26.1%	Low
71	Bettmeralp, Wallis	$1,600	92	$266	32.5%	Low
72	Leysin, Vaud	$1,576	132	$214	34.3%	Low
73	Vaz/Obervaz, Grisons	$1,574	188	$295	25.1%	Low
74	Basel, Basel-City	$1,552	744	$230	38.0%	Low
75	Brissago, Ticino	$1,544	124	$234	35.1%	High
76	Troistorrents, Wallis	$1,543	91	$289	29.1%	Low
77	Scuol, Grisons	$1,525	321	$225	33.3%	Low
78	Leytron, Wallis	$1,525	135	$266	28.9%	Low
79	Fiesch, Wallis	$1,513	67	$258	28.9%	Low
80	Val-d'Illiez, Wallis	$1,502	117	$308	28.0%	Low
81	Sion, Wallis	$1,496	160	$273	37.5%	Low
82	Disentis/Mustér, Grisons	$1,465	72	$245	28.8%	Low
83	Fribourg - Freiburg, Fribourg	$1,431	82	$144	43.2%	Low
84	Gambarogno, Ticino	$1,401	157	$215	37.0%	High
85	Grächen, Wallis	$1,391	124	$238	32.0%	Low
86	Zug, Zug	$1,378	68	$237	35.6%	Low
87	Ernen, Wallis	$1,375	68	$182	36.0%	Low
88	Tujetsch, Grisons	$1,358	82	$229	30.8%	Low
89	Leukerbad, Wallis	$1,326	349	$183	33.3%	Low
90	Biel/Bienne, Bern	$1,294	81	$128	43.4%	Low
91	Riederalp, Wallis	$1,279	131	$250	29.5%	Low
92	Lausanne, Vaud	$1,260	531	$152	42.8%	Low
93	Neuchâtel, Neuchâtel	$1,257	130	$166	38.1%	Low
94	Naters, Wallis	$1,205	92	$208	31.3%	Low
95	Glarus Süd, Glarus	$1,180	78	$213	28.9%	Low
96	Saas-Grund, Wallis	$1,175	76	$215	31.2%	Low
97	Faido, Ticino	$1,172	65	$148	33.6%	High
98	St. Gallen, St. Gallen	$1,049	261	$141	34.1%	Low
99	Sierre, Wallis	$878	80	$149	29.2%	Low
100	Vionnaz, Wallis	$737	72	$151	28.8%	Low

Most Expensive Airbnb Markets in Switzerland by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Veysonnaz, Wallis commands the highest Airbnb nightly rate in Switzerland at $698/night, generating $2,570/month at 27.9% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Veysonnaz, Wallis	$698	151	$2,570	27.9%	Low
2	Verbier, Wallis	$592	519	$2,879	30.3%	Low
3	Klosters, Grisons	$586	247	$2,210	28.6%	Low
4	Zermatt, Wallis	$524	785	$5,135	45.2%	Low
5	Lauterbrunnen, Bern	$493	538	$6,264	52.2%	Low
6	Andermatt, Uri	$466	78	$2,741	30.1%	Low
7	Nendaz, Wallis	$446	792	$2,371	29.0%	Low
8	Saanen, Bern	$445	157	$2,441	33.1%	Low
9	Sankt Moritz, Grisons	$428	239	$3,096	34.2%	Low
10	Davos, Grisons	$424	486	$2,155	32.3%	High
11	Celerina/Schlarigna, Grisons	$418	106	$2,394	31.2%	Low
12	Interlaken, Bern	$415	335	$5,067	52.6%	Low
13	Grindelwald, Bern	$411	507	$5,642	55.8%	Low
14	Riddes, Wallis	$388	209	$2,417	31.3%	Low
15	Ringgenberg (BE), Bern	$349	73	$3,218	44.3%	Low
16	Brienz (BE), Bern	$349	156	$4,283	50.2%	Low
17	Ollon, Vaud	$347	270	$1,638	26.1%	Low
18	Saas-Fee, Wallis	$346	314	$2,369	32.9%	Low
19	Churwalden, Grisons	$346	68	$2,711	36.1%	Low
20	Flims, Grisons	$344	199	$2,008	32.3%	Low
21	Matten bei Interlaken, Bern	$344	64	$5,682	58.8%	Low
22	Champéry, Wallis	$344	140	$1,883	29.5%	Low
23	Montreux, Vaud	$340	208	$2,550	38.4%	Low
24	Arosa, Grisons	$339	252	$1,833	29.3%	Low
25	Gryon, Vaud	$326	134	$1,668	27.0%	Low
26	Lens, Wallis	$323	215	$1,913	30.4%	Low
27	Ormont-Dessus, Vaud	$322	96	$1,818	30.6%	Low
28	Unterseen, Bern	$321	87	$4,302	53.3%	Low
29	Lucerne, Lucerne	$314	318	$4,343	52.1%	High
30	Laax, Grisons	$313	220	$1,998	31.5%	Low
31	Wilderswil, Bern	$312	83	$4,057	50.5%	Low
32	Crans-Montana, Wallis	$309	530	$1,995	31.4%	Low
33	Val-d'Illiez, Wallis	$308	117	$1,502	28.0%	Low
34	Samedan, Grisons	$307	66	$2,043	34.0%	Low
35	Beatenberg, Bern	$299	119	$3,819	53.7%	Low
36	Château-d'Oex, Vaud	$295	67	$2,295	37.0%	Low
37	Vaz/Obervaz, Grisons	$295	188	$1,574	25.1%	Low
38	Sigriswil, Bern	$293	97	$4,769	55.4%	Low
39	Silvaplana, Grisons	$290	128	$1,687	28.3%	Low
40	Kandersteg, Bern	$289	92	$3,343	45.2%	Low
41	Troistorrents, Wallis	$289	91	$1,543	29.1%	Low
42	Chalais, Wallis	$287	82	$1,867	32.7%	Low
43	Vex, Wallis	$283	119	$2,022	31.4%	Low
44	Engelberg, Obwalden	$280	235	$2,612	37.3%	Low
45	Spiez, Bern	$278	133	$3,715	52.6%	Low
46	Anniviers, Wallis	$274	495	$1,676	32.1%	Low
47	Sion, Wallis	$273	160	$1,496	37.5%	Low
48	Orsières, Wallis	$270	116	$1,837	33.3%	Low
49	Flums, St. Gallen	$270	73	$1,837	31.2%	Low
50	Bettmeralp, Wallis	$266	92	$1,600	32.5%	Low
51	Leytron, Wallis	$266	135	$1,525	28.9%	Low
52	Wildhaus-Alt St. Johann, St. Gallen	$259	71	$1,740	31.6%	Low
53	Fiesch, Wallis	$258	67	$1,513	28.9%	Low
54	Zweisimmen, Bern	$256	89	$1,901	34.8%	Low
55	Amden, St. Gallen	$251	70	$1,785	32.5%	Low
56	Riederalp, Wallis	$250	131	$1,279	29.5%	Low
57	Täsch, Wallis	$249	79	$3,283	48.0%	Low
58	Minusio, Ticino	$249	120	$1,950	36.6%	High
59	Adelboden, Bern	$245	142	$2,409	44.3%	Low
60	Disentis/Mustér, Grisons	$245	72	$1,465	28.8%	Low
61	Zurich, Zurich	$242	1,612	$2,535	45.2%	Low
62	Evolène, Wallis	$241	96	$1,768	36.9%	Low
63	Ayent, Wallis	$241	178	$1,784	34.4%	Low
64	Lenk, Bern	$238	77	$1,800	35.9%	Low
65	Surses, Grisons	$238	91	$1,775	33.6%	Low
66	Grächen, Wallis	$238	124	$1,391	32.0%	Low
67	Zug, Zug	$237	68	$1,378	35.6%	Low
68	Lugano, Ticino	$236	578	$2,096	39.2%	High
69	Muralto, Ticino	$234	64	$1,655	32.0%	High
70	Brissago, Ticino	$234	124	$1,544	35.1%	High
71	Basel, Basel-City	$230	744	$1,552	38.0%	Low
72	Ascona, Ticino	$230	208	$1,671	34.8%	High
73	Tujetsch, Grisons	$229	82	$1,358	30.8%	Low
74	Verzasca, Ticino	$228	74	$1,986	40.8%	High
75	Locarno, Ticino	$227	245	$1,929	36.9%	High
76	Scuol, Grisons	$225	321	$1,525	33.3%	Low
77	Goms, Wallis	$222	78	$1,673	35.0%	Low
78	Saas-Grund, Wallis	$215	76	$1,175	31.2%	Low
79	Gambarogno, Ticino	$215	157	$1,401	37.0%	High
80	Leysin, Vaud	$214	132	$1,576	34.3%	Low
81	Glarus Süd, Glarus	$213	78	$1,180	28.9%	Low
82	Thun, Bern	$211	92	$2,733	51.1%	Low
83	Naters, Wallis	$208	92	$1,205	31.3%	Low
84	Bern, Bern	$192	358	$1,985	46.2%	Low
85	Chur, Grisons	$191	73	$2,026	39.9%	Low
86	Bellinzona, Ticino	$190	137	$1,706	38.0%	High
87	Geneva, Geneva	$186	973	$1,642	44.3%	Low
88	Leukerbad, Wallis	$183	349	$1,326	33.3%	Low
89	Ernen, Wallis	$182	68	$1,375	36.0%	Low
90	Opfikon, Zurich	$177	79	$2,302	51.3%	Low
91	Winterthur, Zurich	$172	93	$1,744	43.9%	Low
92	Kreuzlingen, Thurgau	$172	64	$1,663	42.2%	Low
93	Neuchâtel, Neuchâtel	$166	130	$1,257	38.1%	Low
94	Lausanne, Vaud	$152	531	$1,260	42.8%	Low
95	Vionnaz, Wallis	$151	72	$737	28.8%	Low
96	Sierre, Wallis	$149	80	$878	29.2%	Low
97	Faido, Ticino	$148	65	$1,172	33.6%	High
98	Fribourg - Freiburg, Fribourg	$144	82	$1,431	43.2%	Low
99	St. Gallen, St. Gallen	$141	261	$1,049	34.1%	Low
100	Biel/Bienne, Bern	$128	81	$1,294	43.4%	Low

Highest Occupancy Airbnb Markets in Switzerland

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Grindelwald, Bern leads Switzerland with 55.8% occupancy, $5,642/month revenue, and 507 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Grindelwald, Bern	55.8%	507	$5,642	$411	Low
2	Interlaken, Bern	52.6%	335	$5,067	$415	Low
3	Lauterbrunnen, Bern	52.2%	538	$6,264	$493	Low
4	Lucerne, Lucerne	52.1%	318	$4,343	$314	High
5	Bern, Bern	46.2%	358	$1,985	$192	Low
6	Zurich, Zurich	45.2%	1,612	$2,535	$242	Low
7	Zermatt, Wallis	45.2%	785	$5,135	$524	Low
8	Geneva, Geneva	44.3%	973	$1,642	$186	Low
9	Lausanne, Vaud	42.8%	531	$1,260	$152	Low
10	Lugano, Ticino	39.2%	578	$2,096	$236	High
11	Basel, Basel-City	38.0%	744	$1,552	$230	Low
12	Leukerbad, Wallis	33.3%	349	$1,326	$183	Low
13	Scuol, Grisons	33.3%	321	$1,525	$225	Low
14	Saas-Fee, Wallis	32.9%	314	$2,369	$346	Low
15	Davos, Grisons	32.3%	486	$2,155	$424	High
16	Anniviers, Wallis	32.1%	495	$1,676	$274	Low
17	Crans-Montana, Wallis	31.4%	530	$1,995	$309	Low
18	Verbier, Wallis	30.3%	519	$2,879	$592	Low
19	Nendaz, Wallis	29.0%	792	$2,371	$446	Low

How to Choose an Airbnb Investment Market in Switzerland

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Switzerland tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Switzerland

Understanding the regulatory environment is critical for any Airbnb investment in Switzerland. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 88 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 12 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Switzerland

This page ranks Airbnb markets in Switzerland across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Switzerland.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Switzerland.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Switzerland and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Switzerland, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Switzerland

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Switzerland.

What are the best places to invest in Airbnb in Switzerland?

Zurich, Zurich leads this ranking for Switzerland with 1,612 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Switzerland?

Lauterbrunnen, Bern posts the highest average monthly revenue in this ranking at $6,264. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Switzerland?

Matten bei Interlaken, Bern has the highest occupancy rate in this comparison at 58.8%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Switzerland?

Veysonnaz, Wallis commands the highest average daily rate at $698 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Switzerland have the lowest regulation?

Zurich (Zurich), Geneva (Geneva), Nendaz (Wallis) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Switzerland in 2026?

The markets ranked here average 36.9% occupancy, and the top performer posts $6,264 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Switzerland for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Switzerland?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Switzerland?

First-time investors in Switzerland should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Switzerland?

Across the markets ranked here, the average occupancy rate in Switzerland is 36.9%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Switzerland?

Regulation is one of the most overlooked risks in short-term rental investing. In Switzerland, 88 of 100 ranked markets have low regulation, 0 have medium, and 12 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Switzerland?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Switzerland ranking has about 124 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Switzerland?

Seasonal markets in Switzerland experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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