What Are the Best Places to Invest in Airbnb in Switzerland?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-06-02

The short-term rental market in Switzerland spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Switzerland across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Zurich, Zurich leads by market size with 1,676 active listings and $2,461/month revenue. Across all ranked markets, average occupancy is 36.6% with $2,205/month in average revenue and $294/night ADR. 89 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Switzerland by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Switzerland attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Zurich, Zurich leads with 1,676 active short-term rental listings and $2,461/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Zurich, Zurich	1,676	$2,461	$248	44.1%	Low
2	Geneva, Geneva	1,030	$1,569	$193	43.2%	Low
3	Zermatt, Wallis	809	$5,309	$539	45.3%	Low
4	Nendaz, Wallis	801	$2,544	$458	29.0%	Low
5	Basel, Basel-City	748	$1,398	$231	36.9%	Low
6	Lugano, Ticino	594	$2,039	$241	38.3%	High
7	Lauterbrunnen, Bern	554	$6,191	$502	51.5%	Low
8	Crans-Montana, Wallis	553	$1,956	$311	31.9%	Low
9	Lausanne, Vaud	536	$1,237	$157	42.6%	Low
10	Grindelwald, Bern	518	$5,551	$424	54.1%	Low
11	Verbier, Wallis	503	$3,289	$627	31.2%	Low
12	Anniviers, Wallis	498	$1,808	$292	32.8%	Low
13	Davos, Grisons	488	$2,234	$433	33.1%	High
14	Bern, Bern	409	$1,764	$193	43.6%	Low
15	Leukerbad, Wallis	373	$1,364	$196	33.4%	Low
16	Interlaken, Bern	364	$4,678	$413	49.1%	Low
17	Saas-Fee, Wallis	344	$2,505	$370	34.1%	Low
18	Lucerne, Lucerne	343	$4,102	$321	49.6%	High
19	Scuol, Grisons	325	$1,607	$234	33.4%	Low
20	Ollon, Vaud	283	$1,655	$353	26.9%	Low
21	St. Gallen, St. Gallen	276	$1,020	$147	33.9%	Low
22	Arosa, Grisons	262	$2,047	$361	30.7%	Low
23	Locarno, Ticino	262	$1,853	$227	36.7%	High
24	Klosters, Grisons	250	$2,341	$640	29.2%	Low
25	Engelberg, Obwalden	242	$2,663	$287	37.5%	Low
26	Sankt Moritz, Grisons	231	$3,260	$437	34.0%	Low
27	Laax, Grisons	223	$2,157	$328	32.1%	Low
28	Lens, Wallis	222	$1,876	$330	30.9%	Low
29	Montreux, Vaud	217	$2,344	$344	37.8%	Low
30	Riddes, Wallis	209	$2,677	$407	32.0%	Low
31	Flims, Grisons	205	$2,057	$359	32.3%	Low
32	Ascona, Ticino	205	$1,688	$236	34.7%	High
33	Vaz/Obervaz, Grisons	190	$1,626	$309	25.5%	Low
34	Ayent, Wallis	178	$1,831	$251	34.2%	Low
35	Gambarogno, Ticino	165	$1,348	$224	36.3%	High
36	Sion, Wallis	165	$1,551	$288	36.5%	Low
37	Spiez, Bern	159	$3,269	$284	47.2%	Low
38	Brienz (BE), Bern	158	$4,012	$360	48.3%	Low
39	Champéry, Wallis	155	$1,947	$348	29.7%	Low
40	Veysonnaz, Wallis	154	$2,693	$701	28.6%	Low
41	Adelboden, Bern	153	$2,464	$265	43.5%	Low
42	Saanen, Bern	152	$2,546	$459	34.1%	Low
43	Bellinzona, Ticino	151	$1,641	$199	36.6%	High
44	Leysin, Vaud	148	$1,698	$256	35.1%	Low
45	Leytron, Wallis	148	$1,507	$268	29.6%	Low
46	Gryon, Vaud	145	$1,709	$338	27.6%	Low
47	Riederalp, Wallis	137	$1,346	$261	29.2%	Low
48	Grächen, Wallis	132	$1,485	$256	32.4%	Low
49	Silvaplana, Grisons	128	$1,733	$290	28.9%	Low
50	Neuchâtel, Neuchâtel	125	$1,354	$169	39.4%	Low
51	Minusio, Ticino	125	$1,818	$253	36.6%	High
52	Orsières, Wallis	122	$1,789	$277	33.9%	Low
53	Brissago, Ticino	121	$1,622	$241	35.9%	High
54	Val-d'Illiez, Wallis	120	$1,511	$326	28.1%	Low
55	Vex, Wallis	120	$2,115	$305	31.3%	Low
56	Beatenberg, Bern	119	$3,607	$303	51.1%	Low
57	Basel, Basel-Stadt	116	$1,065	$197	37.3%	Low
58	Celerina/Schlarigna, Grisons	106	$2,592	$417	31.5%	Low
59	Thun, Bern	105	$2,495	$221	46.5%	Low
60	Sigriswil, Bern	101	$4,498	$310	51.4%	Low
61	Evolène, Wallis	101	$1,877	$251	38.0%	Low
62	Ormont-Dessus, Vaud	100	$2,001	$332	33.1%	Low
63	Winterthur, Zurich	99	$1,481	$176	42.5%	Low
64	Kandersteg, Bern	97	$3,248	$302	44.5%	Low
65	Naters, Wallis	96	$1,257	$216	31.5%	Low
66	Saas-Grund, Wallis	94	$1,422	$249	33.5%	Low
67	Surses, Grisons	93	$1,809	$250	34.4%	Low
68	Unterseen, Bern	92	$4,053	$324	51.2%	Low
69	Zweisimmen, Bern	92	$1,915	$265	35.2%	Low
70	Bettmeralp, Wallis	92	$1,738	$277	33.4%	Low
71	Troistorrents, Wallis	92	$1,620	$308	29.3%	Low
72	Chalais, Wallis	91	$1,874	$306	32.9%	Low
73	Biel/Bienne, Bern	87	$1,276	$133	41.6%	Low
74	Tujetsch, Grisons	87	$1,384	$239	31.0%	Low
75	Andermatt, Uri	86	$2,844	$424	32.0%	Low
76	Wilderswil, Bern	85	$3,804	$321	48.2%	Low
77	Flums, St. Gallen	84	$1,673	$267	31.2%	Low
78	Chur, Grisons	81	$1,990	$196	40.4%	Low
79	Sierre, Wallis	81	$859	$159	28.1%	Low
80	Opfikon, Zurich	81	$2,136	$184	49.0%	Low
81	Lenk, Bern	78	$1,861	$249	36.6%	Low
82	Täsch, Wallis	78	$3,504	$266	50.1%	Low
83	Verzasca, Ticino	77	$1,937	$230	39.4%	High
84	Fribourg - Freiburg, Fribourg	76	$1,537	$150	42.8%	Low
85	Glarus Süd, Glarus	76	$1,278	$227	29.7%	Low
86	Wildhaus-Alt St. Johann, St. Gallen	76	$1,599	$269	30.8%	Low
87	Ringgenberg (BE), Bern	75	$3,051	$352	42.8%	Low
88	Vionnaz, Wallis	75	$734	$162	28.2%	Low
89	Kreuzlingen, Thurgau	74	$1,528	$176	40.0%	Low
90	Goms, Wallis	73	$1,773	$241	35.8%	Low
91	Disentis/Mustér, Grisons	72	$1,509	$252	29.0%	Low
92	Churwalden, Grisons	71	$2,788	$358	36.1%	Low
93	Amden, St. Gallen	71	$1,722	$279	31.3%	Low
94	Fiesch, Wallis	71	$1,698	$286	29.1%	Low
95	Zug, Zug	71	$1,468	$251	35.7%	Low
96	Château-d'Oex, Vaud	70	$2,376	$301	38.4%	Low
97	Matten bei Interlaken, Bern	68	$5,421	$365	54.3%	Low
98	Ernen, Wallis	68	$1,443	$192	36.0%	Low
99	Val Müstair, Grisons	66	$1,154	$172	33.2%	Low
100	Muralto, Ticino	66	$1,719	$239	31.8%	High

Most Profitable Airbnb Markets in Switzerland by Revenue

The most profitable Airbnb cities in Switzerland are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Lauterbrunnen, Bern leads with $6,191/month at $502 ADR and 51.5% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Lauterbrunnen, Bern	$6,191	554	$502	51.5%	Low
2	Grindelwald, Bern	$5,551	518	$424	54.1%	Low
3	Matten bei Interlaken, Bern	$5,421	68	$365	54.3%	Low
4	Zermatt, Wallis	$5,309	809	$539	45.3%	Low
5	Interlaken, Bern	$4,678	364	$413	49.1%	Low
6	Sigriswil, Bern	$4,498	101	$310	51.4%	Low
7	Lucerne, Lucerne	$4,102	343	$321	49.6%	High
8	Unterseen, Bern	$4,053	92	$324	51.2%	Low
9	Brienz (BE), Bern	$4,012	158	$360	48.3%	Low
10	Wilderswil, Bern	$3,804	85	$321	48.2%	Low
11	Beatenberg, Bern	$3,607	119	$303	51.1%	Low
12	Täsch, Wallis	$3,504	78	$266	50.1%	Low
13	Verbier, Wallis	$3,289	503	$627	31.2%	Low
14	Spiez, Bern	$3,269	159	$284	47.2%	Low
15	Sankt Moritz, Grisons	$3,260	231	$437	34.0%	Low
16	Kandersteg, Bern	$3,248	97	$302	44.5%	Low
17	Ringgenberg (BE), Bern	$3,051	75	$352	42.8%	Low
18	Andermatt, Uri	$2,844	86	$424	32.0%	Low
19	Churwalden, Grisons	$2,788	71	$358	36.1%	Low
20	Veysonnaz, Wallis	$2,693	154	$701	28.6%	Low
21	Riddes, Wallis	$2,677	209	$407	32.0%	Low
22	Engelberg, Obwalden	$2,663	242	$287	37.5%	Low
23	Celerina/Schlarigna, Grisons	$2,592	106	$417	31.5%	Low
24	Saanen, Bern	$2,546	152	$459	34.1%	Low
25	Nendaz, Wallis	$2,544	801	$458	29.0%	Low
26	Saas-Fee, Wallis	$2,505	344	$370	34.1%	Low
27	Thun, Bern	$2,495	105	$221	46.5%	Low
28	Adelboden, Bern	$2,464	153	$265	43.5%	Low
29	Zurich, Zurich	$2,461	1,676	$248	44.1%	Low
30	Château-d'Oex, Vaud	$2,376	70	$301	38.4%	Low
31	Montreux, Vaud	$2,344	217	$344	37.8%	Low
32	Klosters, Grisons	$2,341	250	$640	29.2%	Low
33	Davos, Grisons	$2,234	488	$433	33.1%	High
34	Laax, Grisons	$2,157	223	$328	32.1%	Low
35	Opfikon, Zurich	$2,136	81	$184	49.0%	Low
36	Vex, Wallis	$2,115	120	$305	31.3%	Low
37	Flims, Grisons	$2,057	205	$359	32.3%	Low
38	Arosa, Grisons	$2,047	262	$361	30.7%	Low
39	Lugano, Ticino	$2,039	594	$241	38.3%	High
40	Ormont-Dessus, Vaud	$2,001	100	$332	33.1%	Low
41	Chur, Grisons	$1,990	81	$196	40.4%	Low
42	Crans-Montana, Wallis	$1,956	553	$311	31.9%	Low
43	Champéry, Wallis	$1,947	155	$348	29.7%	Low
44	Verzasca, Ticino	$1,937	77	$230	39.4%	High
45	Zweisimmen, Bern	$1,915	92	$265	35.2%	Low
46	Evolène, Wallis	$1,877	101	$251	38.0%	Low
47	Lens, Wallis	$1,876	222	$330	30.9%	Low
48	Chalais, Wallis	$1,874	91	$306	32.9%	Low
49	Lenk, Bern	$1,861	78	$249	36.6%	Low
50	Locarno, Ticino	$1,853	262	$227	36.7%	High
51	Ayent, Wallis	$1,831	178	$251	34.2%	Low
52	Minusio, Ticino	$1,818	125	$253	36.6%	High
53	Surses, Grisons	$1,809	93	$250	34.4%	Low
54	Anniviers, Wallis	$1,808	498	$292	32.8%	Low
55	Orsières, Wallis	$1,789	122	$277	33.9%	Low
56	Goms, Wallis	$1,773	73	$241	35.8%	Low
57	Bern, Bern	$1,764	409	$193	43.6%	Low
58	Bettmeralp, Wallis	$1,738	92	$277	33.4%	Low
59	Silvaplana, Grisons	$1,733	128	$290	28.9%	Low
60	Amden, St. Gallen	$1,722	71	$279	31.3%	Low
61	Muralto, Ticino	$1,719	66	$239	31.8%	High
62	Gryon, Vaud	$1,709	145	$338	27.6%	Low
63	Fiesch, Wallis	$1,698	71	$286	29.1%	Low
64	Leysin, Vaud	$1,698	148	$256	35.1%	Low
65	Ascona, Ticino	$1,688	205	$236	34.7%	High
66	Flums, St. Gallen	$1,673	84	$267	31.2%	Low
67	Ollon, Vaud	$1,655	283	$353	26.9%	Low
68	Bellinzona, Ticino	$1,641	151	$199	36.6%	High
69	Vaz/Obervaz, Grisons	$1,626	190	$309	25.5%	Low
70	Brissago, Ticino	$1,622	121	$241	35.9%	High
71	Troistorrents, Wallis	$1,620	92	$308	29.3%	Low
72	Scuol, Grisons	$1,607	325	$234	33.4%	Low
73	Wildhaus-Alt St. Johann, St. Gallen	$1,599	76	$269	30.8%	Low
74	Geneva, Geneva	$1,569	1,030	$193	43.2%	Low
75	Sion, Wallis	$1,551	165	$288	36.5%	Low
76	Fribourg - Freiburg, Fribourg	$1,537	76	$150	42.8%	Low
77	Kreuzlingen, Thurgau	$1,528	74	$176	40.0%	Low
78	Val-d'Illiez, Wallis	$1,511	120	$326	28.1%	Low
79	Disentis/Mustér, Grisons	$1,509	72	$252	29.0%	Low
80	Leytron, Wallis	$1,507	148	$268	29.6%	Low
81	Grächen, Wallis	$1,485	132	$256	32.4%	Low
82	Winterthur, Zurich	$1,481	99	$176	42.5%	Low
83	Zug, Zug	$1,468	71	$251	35.7%	Low
84	Ernen, Wallis	$1,443	68	$192	36.0%	Low
85	Saas-Grund, Wallis	$1,422	94	$249	33.5%	Low
86	Basel, Basel-City	$1,398	748	$231	36.9%	Low
87	Tujetsch, Grisons	$1,384	87	$239	31.0%	Low
88	Leukerbad, Wallis	$1,364	373	$196	33.4%	Low
89	Neuchâtel, Neuchâtel	$1,354	125	$169	39.4%	Low
90	Gambarogno, Ticino	$1,348	165	$224	36.3%	High
91	Riederalp, Wallis	$1,346	137	$261	29.2%	Low
92	Glarus Süd, Glarus	$1,278	76	$227	29.7%	Low
93	Biel/Bienne, Bern	$1,276	87	$133	41.6%	Low
94	Naters, Wallis	$1,257	96	$216	31.5%	Low
95	Lausanne, Vaud	$1,237	536	$157	42.6%	Low
96	Val Müstair, Grisons	$1,154	66	$172	33.2%	Low
97	Basel, Basel-Stadt	$1,065	116	$197	37.3%	Low
98	St. Gallen, St. Gallen	$1,020	276	$147	33.9%	Low
99	Sierre, Wallis	$859	81	$159	28.1%	Low
100	Vionnaz, Wallis	$734	75	$162	28.2%	Low

Most Expensive Airbnb Markets in Switzerland by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Veysonnaz, Wallis commands the highest Airbnb nightly rate in Switzerland at $701/night, generating $2,693/month at 28.6% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Veysonnaz, Wallis	$701	154	$2,693	28.6%	Low
2	Klosters, Grisons	$640	250	$2,341	29.2%	Low
3	Verbier, Wallis	$627	503	$3,289	31.2%	Low
4	Zermatt, Wallis	$539	809	$5,309	45.3%	Low
5	Lauterbrunnen, Bern	$502	554	$6,191	51.5%	Low
6	Saanen, Bern	$459	152	$2,546	34.1%	Low
7	Nendaz, Wallis	$458	801	$2,544	29.0%	Low
8	Sankt Moritz, Grisons	$437	231	$3,260	34.0%	Low
9	Davos, Grisons	$433	488	$2,234	33.1%	High
10	Grindelwald, Bern	$424	518	$5,551	54.1%	Low
11	Andermatt, Uri	$424	86	$2,844	32.0%	Low
12	Celerina/Schlarigna, Grisons	$417	106	$2,592	31.5%	Low
13	Interlaken, Bern	$413	364	$4,678	49.1%	Low
14	Riddes, Wallis	$407	209	$2,677	32.0%	Low
15	Saas-Fee, Wallis	$370	344	$2,505	34.1%	Low
16	Matten bei Interlaken, Bern	$365	68	$5,421	54.3%	Low
17	Arosa, Grisons	$361	262	$2,047	30.7%	Low
18	Brienz (BE), Bern	$360	158	$4,012	48.3%	Low
19	Flims, Grisons	$359	205	$2,057	32.3%	Low
20	Churwalden, Grisons	$358	71	$2,788	36.1%	Low
21	Ollon, Vaud	$353	283	$1,655	26.9%	Low
22	Ringgenberg (BE), Bern	$352	75	$3,051	42.8%	Low
23	Champéry, Wallis	$348	155	$1,947	29.7%	Low
24	Montreux, Vaud	$344	217	$2,344	37.8%	Low
25	Gryon, Vaud	$338	145	$1,709	27.6%	Low
26	Ormont-Dessus, Vaud	$332	100	$2,001	33.1%	Low
27	Lens, Wallis	$330	222	$1,876	30.9%	Low
28	Laax, Grisons	$328	223	$2,157	32.1%	Low
29	Val-d'Illiez, Wallis	$326	120	$1,511	28.1%	Low
30	Unterseen, Bern	$324	92	$4,053	51.2%	Low
31	Lucerne, Lucerne	$321	343	$4,102	49.6%	High
32	Wilderswil, Bern	$321	85	$3,804	48.2%	Low
33	Crans-Montana, Wallis	$311	553	$1,956	31.9%	Low
34	Sigriswil, Bern	$310	101	$4,498	51.4%	Low
35	Vaz/Obervaz, Grisons	$309	190	$1,626	25.5%	Low
36	Troistorrents, Wallis	$308	92	$1,620	29.3%	Low
37	Chalais, Wallis	$306	91	$1,874	32.9%	Low
38	Vex, Wallis	$305	120	$2,115	31.3%	Low
39	Beatenberg, Bern	$303	119	$3,607	51.1%	Low
40	Kandersteg, Bern	$302	97	$3,248	44.5%	Low
41	Château-d'Oex, Vaud	$301	70	$2,376	38.4%	Low
42	Anniviers, Wallis	$292	498	$1,808	32.8%	Low
43	Silvaplana, Grisons	$290	128	$1,733	28.9%	Low
44	Sion, Wallis	$288	165	$1,551	36.5%	Low
45	Engelberg, Obwalden	$287	242	$2,663	37.5%	Low
46	Fiesch, Wallis	$286	71	$1,698	29.1%	Low
47	Spiez, Bern	$284	159	$3,269	47.2%	Low
48	Amden, St. Gallen	$279	71	$1,722	31.3%	Low
49	Orsières, Wallis	$277	122	$1,789	33.9%	Low
50	Bettmeralp, Wallis	$277	92	$1,738	33.4%	Low
51	Wildhaus-Alt St. Johann, St. Gallen	$269	76	$1,599	30.8%	Low
52	Leytron, Wallis	$268	148	$1,507	29.6%	Low
53	Flums, St. Gallen	$267	84	$1,673	31.2%	Low
54	Täsch, Wallis	$266	78	$3,504	50.1%	Low
55	Zweisimmen, Bern	$265	92	$1,915	35.2%	Low
56	Adelboden, Bern	$265	153	$2,464	43.5%	Low
57	Riederalp, Wallis	$261	137	$1,346	29.2%	Low
58	Grächen, Wallis	$256	132	$1,485	32.4%	Low
59	Leysin, Vaud	$256	148	$1,698	35.1%	Low
60	Minusio, Ticino	$253	125	$1,818	36.6%	High
61	Disentis/Mustér, Grisons	$252	72	$1,509	29.0%	Low
62	Ayent, Wallis	$251	178	$1,831	34.2%	Low
63	Zug, Zug	$251	71	$1,468	35.7%	Low
64	Evolène, Wallis	$251	101	$1,877	38.0%	Low
65	Surses, Grisons	$250	93	$1,809	34.4%	Low
66	Lenk, Bern	$249	78	$1,861	36.6%	Low
67	Saas-Grund, Wallis	$249	94	$1,422	33.5%	Low
68	Zurich, Zurich	$248	1,676	$2,461	44.1%	Low
69	Brissago, Ticino	$241	121	$1,622	35.9%	High
70	Goms, Wallis	$241	73	$1,773	35.8%	Low
71	Lugano, Ticino	$241	594	$2,039	38.3%	High
72	Muralto, Ticino	$239	66	$1,719	31.8%	High
73	Tujetsch, Grisons	$239	87	$1,384	31.0%	Low
74	Ascona, Ticino	$236	205	$1,688	34.7%	High
75	Scuol, Grisons	$234	325	$1,607	33.4%	Low
76	Basel, Basel-City	$231	748	$1,398	36.9%	Low
77	Verzasca, Ticino	$230	77	$1,937	39.4%	High
78	Glarus Süd, Glarus	$227	76	$1,278	29.7%	Low
79	Locarno, Ticino	$227	262	$1,853	36.7%	High
80	Gambarogno, Ticino	$224	165	$1,348	36.3%	High
81	Thun, Bern	$221	105	$2,495	46.5%	Low
82	Naters, Wallis	$216	96	$1,257	31.5%	Low
83	Bellinzona, Ticino	$199	151	$1,641	36.6%	High
84	Basel, Basel-Stadt	$197	116	$1,065	37.3%	Low
85	Chur, Grisons	$196	81	$1,990	40.4%	Low
86	Leukerbad, Wallis	$196	373	$1,364	33.4%	Low
87	Bern, Bern	$193	409	$1,764	43.6%	Low
88	Geneva, Geneva	$193	1,030	$1,569	43.2%	Low
89	Ernen, Wallis	$192	68	$1,443	36.0%	Low
90	Opfikon, Zurich	$184	81	$2,136	49.0%	Low
91	Winterthur, Zurich	$176	99	$1,481	42.5%	Low
92	Kreuzlingen, Thurgau	$176	74	$1,528	40.0%	Low
93	Val Müstair, Grisons	$172	66	$1,154	33.2%	Low
94	Neuchâtel, Neuchâtel	$169	125	$1,354	39.4%	Low
95	Vionnaz, Wallis	$162	75	$734	28.2%	Low
96	Sierre, Wallis	$159	81	$859	28.1%	Low
97	Lausanne, Vaud	$157	536	$1,237	42.6%	Low
98	Fribourg - Freiburg, Fribourg	$150	76	$1,537	42.8%	Low
99	St. Gallen, St. Gallen	$147	276	$1,020	33.9%	Low
100	Biel/Bienne, Bern	$133	87	$1,276	41.6%	Low

Highest Occupancy Airbnb Markets in Switzerland

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Grindelwald, Bern leads Switzerland with 54.1% occupancy, $5,551/month revenue, and 518 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Grindelwald, Bern	54.1%	518	$5,551	$424	Low
2	Lauterbrunnen, Bern	51.5%	554	$6,191	$502	Low
3	Lucerne, Lucerne	49.6%	343	$4,102	$321	High
4	Interlaken, Bern	49.1%	364	$4,678	$413	Low
5	Zermatt, Wallis	45.3%	809	$5,309	$539	Low
6	Zurich, Zurich	44.1%	1,676	$2,461	$248	Low
7	Bern, Bern	43.6%	409	$1,764	$193	Low
8	Geneva, Geneva	43.2%	1,030	$1,569	$193	Low
9	Lausanne, Vaud	42.6%	536	$1,237	$157	Low
10	Lugano, Ticino	38.3%	594	$2,039	$241	High
11	Basel, Basel-City	36.9%	748	$1,398	$231	Low
12	Saas-Fee, Wallis	34.1%	344	$2,505	$370	Low
13	Leukerbad, Wallis	33.4%	373	$1,364	$196	Low
14	Scuol, Grisons	33.4%	325	$1,607	$234	Low
15	Davos, Grisons	33.1%	488	$2,234	$433	High
16	Anniviers, Wallis	32.8%	498	$1,808	$292	Low
17	Crans-Montana, Wallis	31.9%	553	$1,956	$311	Low
18	Verbier, Wallis	31.2%	503	$3,289	$627	Low
19	Nendaz, Wallis	29.0%	801	$2,544	$458	Low

How to Choose an Airbnb Investment Market in Switzerland

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Switzerland tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Switzerland

Understanding the regulatory environment is critical for any Airbnb investment in Switzerland. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 89 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 11 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Switzerland

This page ranks Airbnb markets in Switzerland across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Switzerland.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Switzerland.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Switzerland and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Switzerland, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Switzerland

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Switzerland.

What are the best places to invest in Airbnb in Switzerland?

Zurich, Zurich leads this ranking for Switzerland with 1,676 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Switzerland?

Lauterbrunnen, Bern posts the highest average monthly revenue in this ranking at $6,191. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Switzerland?

Matten bei Interlaken, Bern has the highest occupancy rate in this comparison at 54.3%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Switzerland?

Veysonnaz, Wallis commands the highest average daily rate at $701 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Switzerland have the lowest regulation?

Zurich (Zurich), Geneva (Geneva), Zermatt (Wallis) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Switzerland in 2026?

The markets ranked here average 36.6% occupancy, and the top performer posts $6,191 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Switzerland for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Switzerland?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Switzerland?

First-time investors in Switzerland should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Switzerland?

Across the markets ranked here, the average occupancy rate in Switzerland is 36.6%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Switzerland?

Regulation is one of the most overlooked risks in short-term rental investing. In Switzerland, 89 of 100 ranked markets have low regulation, 0 have medium, and 11 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Switzerland?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Switzerland ranking has about 125 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Switzerland?

Seasonal markets in Switzerland experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-06-02. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Switzerland. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access