Sierre, Wallis Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sierre, Wallis? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,530 per year — at a $149 nightly rate, 29.2% occupancy, and a $41 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 80 active listings, Sierre is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 185.7% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sierre?
In Sierre, the headline Airbnb metrics are $10,530 in average annual revenue,29.2% occupancy, $149 ADR, and $41 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sierre?
Understanding the monthly revenue variations for Airbnb listings in Sierre is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sierre is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sierre across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,942+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,931 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,183 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $548, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sierre
What Is the Monthly Airbnb Occupancy Rate in Sierre?
Maximize your bookings by understanding the Sierre STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sierre:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sierre
What Is the Average Airbnb Nightly Rate in Sierre?
Effective short term rental pricing strategy in Sierre involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sierre typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Sierre
What Is the RevPAR for Airbnb in Sierre?
RevPAR in Sierre is currently $41. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $21 RevPAR.
- Typical properties (Median) generate $32 RevPAR.
- Strong performers (Top 25%) earn $56 RevPAR.
- Best-in-class (Top 10%) achieve $78 RevPAR.
Average Monthly RevPAR Trend in Sierre
RevPAR Insights for Sierre
- The average RevPAR in Sierre is $41. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($78) and bottom 25% ($21) is $57, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sierre benchmarks. If your RevPAR falls below the median of $32, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $56+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sierre?
Sierre's peak Airbnb season falls in August, July, December, while the softest stretch is March, June, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $1,764 per month
- Occupancy rates average 36.6%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,440 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $147
Low Season (March, June, November)
- Revenue drops to average $1,246 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $138
Seasonality Insights for Sierre
- The Airbnb seasonality pattern in Sierre shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sierre's highest earning potential, with monthly revenues climbing to $1,816, occupancy reaching 38.6%, and ADRs peaking at $177.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,202, occupancy could drop to 29.7%, and ADRs may adjust to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sierre.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Sierre seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Sierre?
Low regulation and minimal registration activity in Sierre, Wallis, Switzerland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sierre to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sierre?
Sierre is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sierre City Center | Vibrant and bustling area with easy access to shops, restaurants, and local culture. Perfect for tourists looking to experience the heart of Sierre. | Sierre Castle, Sierre's Old Town, Place de la Gare, Museum of Nature, Wine cellars |
| Surrounding Vineyards | Picturesque landscapes and renowned wine production area. Attracts wine enthusiasts and visitors seeking tranquility and local flavors. | Valais vineyards, Wine tasting tours, Scenic hiking trails, Château de Villa, Cycling routes |
| Crans-Montana | Famous ski resort and year-round destination with stunning mountain views. Ideal for winter sports enthusiasts and summer hikers alike. | Canton Valais skiing, Golf courses, Hiking trails, Shopping and dining, Crans-Montana's panoramic views |
| Anzère | Charming alpine village known for skiing and wellness retreats. Attracts visitors looking for relaxation and outdoor activities in a tranquil setting. | Anzère ski resort, Wellness centers, Hiking trails, Scenic views of the Alps, Local restaurants |
| Moosalp | A hidden gem with breathtaking views and outdoor activities perfect for nature lovers. Great for hosting secluded retreats. | Moosalp hiking trails, Alpine valleys, Nature photography, Peaceful picnic spots, Starry nights |
| Vissoie | Cultural village with historical significance and beautiful scenery. Perfect for guests interested in authentic Swiss culture and nature. | The Church of Vissoie, Historic buildings, Local artisan shops, Scenic viewpoints, Nature trails |
| Veysonnaz | Another fantastic ski resort with picturesque views and a family-friendly atmosphere. A great place for winter sports and summer activities. | Veysonnaz ski slopes, Hiking and biking trails, Panoramic view from Ride, , Local cuisine and restaurants |
| Chandolin | Located above Sierre, Chandolin is one of the highest inhabited villages in Europe, offering stunning vistas and access to ski and hiking areas. | Chandolin ski area, Hiking routes, Panoramic terraces, Local folklore events, Nature observation points |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sierre offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sierre?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sierre
- The Sierre Airbnb market composition is heavily skewed towards Private Room listings, which make up 67.5% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sierre, Hotel/Boutique properties are the most common (51.2%), reflecting the local real estate landscape.
- The presence of 51.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique, others (combined 3.9%) offer potential for unique stay experiences.
Sierre Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sierre
- The dominant room capacity in Sierre is 1 bedroom listings, making up 61.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.8% of the active Airbnb listings in Sierre, indicating a high concentration in these sizes.
- With over half the market (61.3%) consisting of studios or 1-bedroom units, Sierre is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sierre.
Sierre Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sierre
- The most common guest capacity trend in Sierre vacation rentals is listings accommodating 2 guests (57.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sierre STR market, accounting for 65.0% of listings.
- A significant 60.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Sierre.
- On average, properties in Sierre are equipped to host 2.0 guests.
How Do Listings in Sierre Compare on Quality?
Listing quality in Sierre can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sierre
- The average of 14.7 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sierre averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sierre?
Amenity Prevalence
Amenity Insights for Sierre
- Essential amenities in Sierre that guests expect include: Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sierre: Heating, Hot water.
- Prioritize adding missing essentials: Heating, Hot water.
- Consider adding popular differentiators like Wifi or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sierre to stay competitive.
Which Airbnb Amenities Boost Revenue in Sierre?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sierre, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 51.2% | $16,987 | $3,743 | 353.8% |
Pets allowed | 28.7% | $20,966 | $6,320 | 231.8% |
Carbon monoxide alarmHigh opportunity | 6.3% | $28,732 | $9,317 | 208.4% |
Smoke alarm | 21.3% | $21,335 | $7,615 | 180.2% |
Stove | 25.0% | $20,072 | $7,350 | 173.1% |
Shower gel | 28.7% | $19,037 | $7,098 | 168.2% |
Crib | 13.8% | $22,871 | $8,563 | 167.1% |
Mini fridge | 11.3% | $23,265 | $8,916 | 160.9% |
Coffee maker | 37.5% | $16,998 | $6,650 | 155.6% |
Portable fansHigh opportunity | 7.5% | $23,581 | $9,472 | 148.9% |
Revenue Impact Insights for Sierre
- Hair dryer tops the revenue impact list with a 353.8% uplift — listings with this amenity earn $16,987 vs. $3,743 without it.
- High-opportunity amenities — Carbon monoxide alarm, Portable fans — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Carbon monoxide alarm — it has the best combination of high revenue impact and low market saturation in Sierre.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sierre STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sierre. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSierre Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sierre
- The typical guest profile for Airbnb in Sierre consists of predominantly international visitors (66%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 34.5% of guests.
- Key international markets include Switzerland (34.5%) and France (23.4%).
- Top languages spoken are English (32.2%) followed by French (21.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sierre?
Listings in Sierre average 4.77 out of 5 overall, with about 38 reviews per active listing and 21.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sierre
- An average rating of 4.77 places Sierre in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.84), while Value (4.58) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Sierre Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sierre
- The most common availability pattern in Sierre falls within the 271-366 days range, representing 68.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sierre (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sierre?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sierre
- The overall average booking lead time for vacation rentals in Sierre is 38 days.
- Guests book furthest in advance for stays during September (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (48 days avg.) sees the longest lead times, while Spring (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Sierre.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Sierre averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sierre?
Guests in Sierre stay about 4.2 nights on average, generating roughly 1,128 reservations and 14.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sierre
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sierre
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (5.2 nights) and shorten in Jun (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sierre Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
21.3% of total
2 Nights
31 listings
38.8% of total
3 Nights
3 listings
3.8% of total
7-29 Nights
3 listings
3.8% of total
30+ Nights
26 listings
32.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sierre is 2 Nights, adopted by 38.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.1%) of the Sierre Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (32.5%) caters to monthly stays (30+ nights) in Sierre, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.8% of Sierre hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sierre.
Sierre Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.3% of total
Super Strict 30 Days
2 listings
2.5% of total
Flexible
16 listings
20% of total
Moderate
44 listings
55% of total
Firm
8 listings
10% of total
Strict
9 listings
11.3% of total
Cancellation Policy Insights for Sierre
- The prevailing Airbnb cancellation policy trend in Sierre is Moderate, used by 55% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Sierre may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55% market standard in Sierre.
- Using a Strict policy might deter some guests, as only 11.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sierre.
How Much Are Airbnb Cleaning Fees in Sierre?
Cleaning fees in Sierre are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sierre
- 72.5% of listings charge a cleaning fee, making it standard practice in Sierre. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $73 is close to the median ($63), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sierre median of $63. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sierre Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sierrebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big modern flat: amazing view on the vineyard
Entire Place • 3 bedrooms
Stunning view studio
Entire Place • N/A
Cozy single room in the heart of Sierre
Private Room • 1 bedroom
Wonderful triple room in the heart of Sierre
Private Room • 1 bedroom
90 m2 penthouse with terrace and Alps views
Entire Place • 2 bedrooms
BnB Chantevent
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sierre?
Learn from the best! This table showcases top-performing Airbnb hosts in Sierre based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 6 | $136,518 | 47 | 4.48/5.0 |
| Nonanteneuf Appart-Hōtel | 33 | $104,582 | 83 | 4.58/5.0 |
| Mel&Aline | 2 | $94,551 | 169 | 4.83/5.0 |
| Rose Marie + Marcel | 2 | $39,182 | 869 | 4.97/5.0 |
| Samuel | 1 | $32,297 | 62 | 4.74/5.0 |
| Hermine | 1 | $28,370 | 153 | 4.93/5.0 |
| Sabine | 1 | $27,994 | 94 | 4.95/5.0 |
| Lionel | 1 | $27,157 | 175 | 4.82/5.0 |
| Camille | 2 | $26,697 | 93 | 4.79/5.0 |
| Michael | 2 | $25,250 | 41 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sierre.
Who Are the Airbnb Hosts in Sierre?
Sierre leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Sierre
- A 33.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 51.2% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 21.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 50.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sierre averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sierre
These are the highest-grossing professional property management operations in Sierre, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alex | 6 | $136,518 | $246 | 25.6% | 4.48/5 |
| Nonanteneuf Appart-Hōtel | 33 | $104,582 | $146 | 16.3% | 4.58/5 |
| Nicolas CoucouNCo | 2 | $18,532 | $218 | 19.5% | 4.83/5 |
Management Company Insights for Sierre
- The leading management company, Alex, operates 6 listings with $136,518 in gross revenue — a useful benchmark for what scale looks like in Sierre.
- Top managers average 14 properties each, suggesting professional management in Sierre still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.63/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sierre's Airbnb Market Compare to Nearby Cities?
How does the Sierre Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brienzwiler, Sierre has 31 percentage points lower occupancy and about $317 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.57 | 60% |
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
Frequently Asked Questions About Airbnb in Sierre
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sierre.
How much do Airbnb hosts make in Sierre?
Sierre hosts earn about $10,530 per year on average, with an average nightly rate of $149 and RevPAR of $41. Those figures describe the typical revenue environment for active listings in Sierre, Wallis, not the ceiling for the best operators. Source: AirROI 2026 data, Sierre market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sierre?
The average Airbnb occupancy rate in Sierre is 29.2%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sierre?
Listings in Sierre average $149 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sierre?
Sierre currently has about 80 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sierre?
AirROI currently classifies the short-term rental regulation level in Sierre as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sierre?
RevPAR in Sierre is about $41. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sierre?
Occupancy of 29.2% means Sierre is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,530, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sierre?
The average booking lead time in Sierre is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sierre?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sierre include Sierre City Center, Surrounding Vineyards, Crans-Montana. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sierre?
private_room listings make up 67.5% of the active supply in Sierre. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sierre compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Sierre's $10,530 and 29.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sierre?
The average Airbnb stay length in Sierre is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sierre?
Airbnb listings in Sierre average 4.77 out of 5 overall. About 21.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sierre?
Hair dryer and Pets allowed are among the strongest revenue-linked amenities in Sierre. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sierre?
Yes. About 72.5% of active Airbnb listings in Sierre charge a cleaning fee, and the average fee is $73. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sierre?
At 33.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.