Sion, Wallis Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sion, Wallis? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,954 per year — at a $273 nightly rate, 37.5% occupancy, and a $87 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 160 active listings, Sion is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply expanded 41.6% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sion?
In Sion, the headline Airbnb metrics are $17,954 in average annual revenue,37.5% occupancy, $273 ADR, and $87 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sion?
Understanding the monthly revenue variations for Airbnb listings in Sion is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sion is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sion across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,055+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,204 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,963 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $905, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sion
What Is the Monthly Airbnb Occupancy Rate in Sion?
Maximize your bookings by understanding the Sion STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sion:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sion
What Is the Average Airbnb Nightly Rate in Sion?
Effective short term rental pricing strategy in Sion involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sion typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $627+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Sion
What Is the RevPAR for Airbnb in Sion?
RevPAR in Sion is currently $87. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $60 RevPAR.
- Strong performers (Top 25%) earn $100 RevPAR.
- Best-in-class (Top 10%) achieve $179 RevPAR.
Average Monthly RevPAR Trend in Sion
RevPAR Insights for Sion
- The average RevPAR in Sion is $87. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($179) and bottom 25% ($36) is $142, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sion benchmarks. If your RevPAR falls below the median of $60, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $100+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sion?
Sion's peak Airbnb season falls in July, August, February, while the softest stretch is March, May, June. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, February)
- Revenue averages $3,356 per month
- Occupancy rates average 47.9%
- Daily rates average $276
Shoulder Season
- Revenue averages $2,299 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $263
Low Season (March, May, June)
- Revenue drops to average $1,915 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $261
Seasonality Insights for Sion
- The Airbnb seasonality pattern in Sion shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sion's highest earning potential, with monthly revenues climbing to $3,429, occupancy reaching 50.5%, and ADRs peaking at $284.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,822, occupancy could drop to 30.0%, and ADRs may adjust to $250.
- Lower occupancy paired with meaningful seasonality means hosts in Sion need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Sion seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Sion?
Low regulation and minimal registration activity in Sion, Wallis, Switzerland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sion to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sion?
Sion is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Sion | Historic district with beautiful architecture, charming streets, and cultural landmarks. Perfect for tourists interested in history and Swiss culture, with attractions such as castles and museums nearby. | Sion Castle, Valère Basilica, Tourbillon Castle, The Old Market Square, Bourgeoisie House |
| Les Muraires | A vibrant district known for its contemporary art spaces and local eateries. Attracts a mix of locals and tourists looking for a creative atmosphere and cultural experiences. | Art Gallery Sion, Café des Arts, Sion Murals, Exhibition Spaces |
| Sierre | A nearby town offering an experience of the Valais region's wine culture and stunning landscapes. Ideal for vineyard tours and outdoor enthusiasts. | Malvoisie Vineyards, Sierre Wine Festival, Bisse de Sierre, The Valley of the Rhone |
| Mont Noble | Offering breathtaking views and access to skiing and hiking, this area is perfect for nature lovers and winter sports enthusiasts. | Mont Noble Ski Resort, Hiking Trails, Nature Parks |
| W place | An emerging area known for its nightlife and dining options, making it appealing to younger travelers seeking entertainment. | Nightclubs and Bars, Local Restaurants, Cultural Events |
| Br let's go | Family-friendly area with numerous parks and activities suitable for children, attracting families and outdoor enthusiasts. | Children's parks, Playgrounds, Outdoor Activities |
| Valais Wine Region | Known for its vineyards and beautiful landscape, attracting visitors for wine tasting and scenic views of the Alps. | Wine Tasting Tours, Scenic Vineyards, Gastronomic Restaurants |
| Leukerbad | Popular for its thermal baths and wellness centers, this area draws visitors seeking relaxation and spa experiences. | Leukerbad Thermal Baths, Spas and Wellness Centers, Hiking in the Alps |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sion offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sion?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sion
- The Sion Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 160 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sion, Apartment/Condo properties are the most common (81.9%), reflecting the local real estate landscape.
- Houses represent a significant 15.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.5%) offer potential for unique stay experiences.
Sion Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sion
- The dominant room capacity in Sion is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.5% of the active Airbnb listings in Sion, indicating a high concentration in these sizes.
Sion Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sion
- The most common guest capacity trend in Sion vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sion STR market, accounting for 51.3% of listings.
- 27.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sion.
- On average, properties in Sion are equipped to host 3.9 guests.
How Do Listings in Sion Compare on Quality?
Listing quality in Sion can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sion
- The average of 18.6 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 19.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sion averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sion?
Amenity Prevalence
Amenity Insights for Sion
- Essential amenities in Sion that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sion: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sion to stay competitive.
Which Airbnb Amenities Boost Revenue in Sion?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sion, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 88.1% | $19,575 | $5,920 | 230.7% |
Kitchen | 95.6% | $18,407 | $8,050 | 128.7% |
Oven | 72.5% | $21,053 | $9,782 | 115.2% |
Hot water kettle | 60.6% | $22,539 | $10,895 | 106.9% |
Coffee maker | 74.4% | $20,632 | $10,182 | 102.6% |
Dishwasher | 61.9% | $22,106 | $11,214 | 97.1% |
Dishes and silverware | 86.9% | $19,170 | $9,902 | 93.6% |
Hot water | 93.8% | $18,500 | $9,761 | 89.5% |
Toaster | 53.8% | $22,923 | $12,179 | 88.2% |
Crib | 19.4% | $28,561 | $15,405 | 85.4% |
Revenue Impact Insights for Sion
- Wifi tops the revenue impact list with a 230.7% uplift — listings with this amenity earn $19,575 vs. $5,920 without it.
- Wifi, Kitchen, Dishes and silverware, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sion STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sion. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSion Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sion
- The typical guest profile for Airbnb in Sion consists of predominantly international visitors (66%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 34.4% of guests.
- Key international markets include Switzerland (34.4%) and France (22.2%).
- Top languages spoken are English (35%) followed by French (23%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sion?
Listings in Sion average 4.74 out of 5 overall, with about 35.4 reviews per active listing and 27.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sion
- An average rating of 4.74 places Sion in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.82), while Value (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Sion Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sion
- The most common availability pattern in Sion falls within the 271-366 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sion (33.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sion?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sion
- The overall average booking lead time for vacation rentals in Sion is 64 days.
- Guests book furthest in advance for stays during February (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Sion.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Sion averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sion?
Guests in Sion stay about 6.4 nights on average, generating roughly 2,752 reservations and 17.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sion
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sion
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (6.6 nights) and shorten in Oct (4.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sion Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
44 listings
27.5% of total
2 Nights
28 listings
17.5% of total
3 Nights
9 listings
5.6% of total
4-6 Nights
13 listings
8.1% of total
7-29 Nights
7 listings
4.4% of total
30+ Nights
59 listings
36.9% of total
Key Insights
- The most prevalent minimum stay requirement in Sion is 30+ Nights, adopted by 36.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.9%) caters to monthly stays (30+ nights) in Sion, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.9% of Sion hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sion.
Sion Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
30 listings
18.8% of total
Flexible
31 listings
19.4% of total
Moderate
46 listings
28.7% of total
Firm
48 listings
30% of total
Strict
5 listings
3.1% of total
Cancellation Policy Insights for Sion
- The prevailing Airbnb cancellation policy trend in Sion is Firm, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (48.1%) and stricter (33.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30% market standard in Sion.
- Using a Strict policy might deter some guests, as only 3.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sion.
How Much Are Airbnb Cleaning Fees in Sion?
Cleaning fees in Sion are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sion
- 79.4% of listings charge a cleaning fee, making it standard practice in Sion. Guests expect it and factor it into their booking decisions.
- The gap between the average ($399) and median ($143) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sion median of $143. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sion Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fontannets 008 Quiet & Superior chalet 10 pers
Entire Place • 5 bedrooms
Chalet Commaraf! – Swiss Alp 4 Valleys
Entire Place • 3 bedrooms
Architect's house facing the castles
Entire Place • 2 bedrooms
LES 4 OURS, Family chalet in Les Agettes/Veysonnaz
Entire Place • 4 bedrooms
Domaine de Montorge
Entire Place • 4 bedrooms
Hauts de Veysonnaz Hv2 010 -Sauna apartment 6 pers
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sion?
Learn from the best! This table showcases top-performing Airbnb hosts in Sion based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cedric | 12 | $506,257 | 593 | 4.76/5.0 |
| Alpvision Résidences Veysonnaz | 16 | $493,583 | 49 | 4.21/5.0 |
| Nicolas CoucouNCo | 12 | $138,083 | 250 | 4.65/5.0 |
| Nadia - Interhome | 18 | $116,991 | 50 | 4.53/5.0 |
| Anaël | 2 | $95,164 | 85 | 4.97/5.0 |
| Claire | 3 | $73,642 | 26 | 4.95/5.0 |
| Sarah | 1 | $70,108 | 104 | 4.72/5.0 |
| Cyril Et Aurelia | 1 | $69,759 | 7 | 4.86/5.0 |
| Sarah | 1 | $46,021 | 16 | 4.94/5.0 |
| Anne Christophe | 2 | $44,066 | 641 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sion.
Who Are the Airbnb Hosts in Sion?
Sion leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Sion
- A 41.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 33.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 13.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sion averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sion
These are the highest-grossing professional property management operations in Sion, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Cedric | 12 | $506,257 | $198 | 61.4% | 4.76/5 |
| Alpvision Résidences Veysonnaz | 16 | $493,583 | $1,082 | 26.1% | 4.21/5 |
| Nicolas CoucouNCo | 12 | $138,083 | $213 | 22.1% | 4.65/5 |
| Nadia - Interhome | 18 | $116,991 | $165 | 18.7% | 4.53/5 |
| Dylan | 1 | $23,516 | $156 | 42.9% | 4.96/5 |
| Nadine | 2 | $13,295 | $193 | 29.1% | N/A |
Management Company Insights for Sion
- The leading management company, Cedric, operates 12 listings with $506,257 in gross revenue — a useful benchmark for what scale looks like in Sion.
- Top managers average 10 properties each, suggesting professional management in Sion still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.62/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sion's Airbnb Market Compare to Nearby Cities?
How does the Sion Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brienzwiler, Sion has 23 percentage points lower occupancy and about $193 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brienzwiler | 11 | $7,716 | $466.58 | 60% |
| Niederried bei Interlaken | 18 | $6,704 | $589.09 | 44% |
| Wengen | 11 | $6,403 | $617.20 | 45% |
| Lauterbrunnen | 538 | $6,264 | $492.54 | 52% |
| Matten bei Interlaken | 64 | $5,682 | $344.21 | 59% |
| Grindelwald | 507 | $5,642 | $411.13 | 56% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Les Clefs | 31 | $5,330 | $333.67 | 47% |
| Oberhofen am Thunersee | 25 | $5,181 | $344.37 | 53% |
| Zermatt | 785 | $5,135 | $523.55 | 45% |
Frequently Asked Questions About Airbnb in Sion
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sion.
How much do Airbnb hosts make in Sion?
Sion hosts earn about $17,954 per year on average, with an average nightly rate of $273 and RevPAR of $87. Those figures describe the typical revenue environment for active listings in Sion, Wallis, not the ceiling for the best operators. Source: AirROI 2026 data, Sion market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sion?
The average Airbnb occupancy rate in Sion is 37.5%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sion?
Listings in Sion average $273 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sion?
Sion currently has about 160 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sion?
AirROI currently classifies the short-term rental regulation level in Sion as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sion?
RevPAR in Sion is about $87. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sion?
Occupancy of 37.5% means Sion is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,954, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sion?
The average booking lead time in Sion is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sion?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sion include Old Town Sion, Les Muraires, Sierre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sion?
entire_home listings make up 87.5% of the active supply in Sion. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sion compare to nearby Airbnb markets?
Among neighboring markets, Brienzwiler posts $92,589 in average annual revenue with 60.4% occupancy, compared to Sion's $17,954 and 37.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sion?
The average Airbnb stay length in Sion is about 6.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sion?
Airbnb listings in Sion average 4.74 out of 5 overall. About 27.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sion?
Wifi and Kitchen are among the strongest revenue-linked amenities in Sion. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sion?
Yes. About 79.4% of active Airbnb listings in Sion charge a cleaning fee, and the average fee is $399. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sion?
A 41.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.