CENTRAL BEAUTIFUL GSTAAD APARTMENT Entire home · 4 bedrooms Rated 4.83 - Revenue
- CHF 152,374
- Occupancy
- 43.6%
- Daily rate
- CHF 851
Prices in
Airbnb market data · 202612 months to September 2026
Saanen, Switzerland Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Saanen brought in CHF 23,190 over the 12 months through September 2026, about 39% less than the Bern average of CHF 38,045.
The short answer
Saanen Airbnb Market at a Glance
Saanen earns on price rather than volume. Listings averaged CHF 386 a night and were booked on 33% of available nights, against CHF 265 and 48% for the Bern average.
Timing matters: in February, usually the best month, the average listing earns about 3.5 times as much as in November, usually the slowest.
With 165 active listings, Saanen is the sixth-largest of 49 Bern markets AirROI tracks. From a year earlier, average revenue rose 7% while the number of active listings grew 10%.
Browse the live Saanen Airbnb market
See Every Saanen Listing
Revenue
How Much Do Airbnb Hosts Make in Saanen?
Gross bookings per Saanen listing averaged CHF 23,190 over the 12 months to September 2026 (Bern average: CHF 38,045), before cleaning, platform and management costs and taxes.
In a typical year, the average Saanen listing brings in CHF 5,890 in February, its best month, and CHF 1,680 in November, its slowest. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn CHF 6,580+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn CHF 4,460 or more, roughly CHF 2,000 a month above the median.
- Typical properties (median) earn about CHF 2,510 a month.
- Entry-level properties (bottom 25%) earn CHF 1,230 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earns about 3.5 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average CHF 5,990 CHF 1,640
The dashed line is the average of the months shown, CHF 3,230. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Saanen Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
February 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | CHF 2,524 | 38.3% | CHF 402 | CHF 84 | 64 days | 3.5 nights |
| Oct 2025 | CHF 2,115 | 34.4% | CHF 391 | CHF 68 | 43 days | 3.6 nights |
| Nov 2025 | CHF 1,724 | 27.9% | CHF 390 | CHF 57 | 36 days | 4.3 nights |
| Dec 2025 | CHF 3,872 | 33.6% | CHF 438 | CHF 125 | 104 days | 5.7 nights |
| Jan 2026 | CHF 4,432 | 41.0% | CHF 450 | CHF 143 | 113 days | 8 nights |
| Feb 2026 | CHF 5,985 | 58.0% | CHF 460 | CHF 214 | 128 days | 7.4 nights |
| Mar 2026 | CHF 3,196 | 38.6% | CHF 423 | CHF 103 | 62 days | 4.6 nights |
| Apr 2026 | CHF 1,957 | 31.8% | CHF 399 | CHF 65 | 27 days | 3.5 nights |
| May 2026 | CHF 1,973 | 31.7% | CHF 397 | CHF 64 | 41 days | 3.3 nights |
| Jun 2026 | CHF 2,187 | 29.1% | CHF 420 | CHF 73 | 49 days | 3.8 nights |
| Jul 2026 | CHF 4,963 | 48.4% | CHF 446 | CHF 160 | 109 days | 6.5 nights |
| Aug 2026 | CHF 4,069 | 44.8% | CHF 438 | CHF 131 | 80 days | 5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Saanen address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in Saanen Profitable?
Yes, when it's run well. The average Saanen Airbnb took in CHF 23,190 in the 12 months to September 2026, and run by its owner at everyday costs, about CHF 1,280 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about CHF 2,290 a month.
Cleaning it yourself keeps the CHF 2,540 a year guests pay in cleaning fees, for about CHF 1,490 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about CHF 1,100 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Saanen Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | CHF 20,650 | CHF 36,700 |
| Cleaning fees guests pay11% of Saanen bookings | CHF 2,540 | CHF 4,510 |
| Gross bookings | CHF 23,190 | CHF 41,210 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 68% of Saanen listings on Simplified Pricing, 3% for the rest | −CHF 2,680 | −CHF 4,760 |
| Cleaning and laundryPaid for by the cleaning fee; CHF 0 if you clean yourself | −CHF 2,540 | −CHF 4,510 |
| Utilities and internetAbout 5% of bookings | −CHF 1,160 | −CHF 2,060 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −CHF 460 | −CHF 820 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −CHF 700 | −CHF 1,240 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −CHF 230 | −CHF 230 |
| Permit and registrationWhere one is required | −CHF 120 | −CHF 120 |
| ManagementCHF 0 when you run it; co-hosts charge from about 10% of nightly bookings | CHF 0 | CHF 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | CHF 0 | CHF 0 |
| Lodging taxesAdded to the guest's bill and passed on | CHF 0 | CHF 0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −CHF 7,890 | −CHF 13,740 |
| Left for housing costs, then profit | CHF 15,300about CHF 1,280 a month | CHF 27,470about CHF 2,290 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Saanen Airbnb Profit
The estimate starts from Saanen's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Saanen home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Saanen's Top Earners Get There
- More nights booked. The busiest quarter of Saanen listings are booked on 59% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of CHF 275 adds about CHF 2,750 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge CHF 485 a night or more, against a median of CHF 275. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about CHF 2,070 a year.
- Open for the busy months. In a typical year, February brings the average listing about CHF 5,890, against CHF 1,680 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Saanen listings average 4.88 stars, and 35% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about CHF 3,430 a month, against CHF 1,930 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Saanen?
Saanen listings were booked on 33% of the nights they were open over the past year, 15 percentage points below the Bern average (48%) and 6 points below the Switzerland average (39%). In a typical year, occupancy swings from 27% in June to 56% in February.
The busiest tenth of listings are booked about 5.2 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 78%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
February is usually the busiest month in Saanen, June the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 38% 58% 25%
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Saanen?
The average nightly rate in Saanen, known as ADR (average daily rate), was CHF 386 over the past year, about 46% above the Bern average of CHF 265 and about 64% above the Switzerland average of CHF 235. In a typical year, rates peak in February at about CHF 450 and bottom out in October and November at about CHF 370.
Prices span a wide range: the top 10% charge about 4.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge CHF 760+ a night, about 2.8 times the median.
- Strong performers (top 25%) charge CHF 485 or more, about CHF 210 above the median.
- Typical properties (median) charge about CHF 275 a night.
- Entry-level properties (bottom 25%) charge CHF 180 or less, about two-thirds of the median.
February rates run 22% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average CHF 460 CHF 351
The dashed line is the average of the months shown, CHF 409. The 12-month ADR of CHF 386 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Saanen?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Saanen it averaged CHF 112 over the past year, from about CHF 56 in a typical November to about CHF 210 in a typical February.
Per open night, by tier:
- Best-in-class properties (top 10%) earn CHF 215+ per open night, about 2.6 times the median.
- Strong performers (top 25%) earn CHF 138 or more, about CHF 55 a night above the median.
- Typical properties (median) earn about CHF 82 per open night.
- Entry-level properties (bottom 25%) earn CHF 52 or less, about two-thirds of the median.
February RevPAR is about 3.8 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average CHF 214 CHF 55
The dashed line is the average of the months shown, CHF 107.
Seasonality
Best and Worst Months for Airbnb in Saanen
Saanen has two high seasons, July–August and December–February, which makes it a highly seasonal market. Business is slowest from September to November and slows again from April to June.
Average revenue by month in Saanen
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average CHF 5,890 CHF 1,680
The dashed line is the average of the 12 calendar months, CHF 3,230.
Revenue by month in Saanen in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | CHF 4,220 |
| February | High season | CHF 5,890 |
| March | Shoulder season | CHF 3,330 |
| April | Low season | CHF 2,110 |
| May | Low season | CHF 1,970 |
| June | Low season | CHF 2,090 |
| July | High season | CHF 4,920 |
| August | High season | CHF 4,640 |
| September | Low season | CHF 2,230 |
| October | Low season | CHF 2,000 |
| November | Low season | CHF 1,680 |
| December | High season | CHF 3,680 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August, December–February | CHF 4,670 | 46% | CHF 435 |
| Shoulder seasonMarch | CHF 3,330 | 37% | CHF 413 |
| Low seasonApril–June, September–November | CHF 2,010 | 31% | CHF 387 |
How Far in Advance Do Guests Book Airbnb in Saanen?
Guests book Saanen stays 76 days ahead on average (about two and a half months), so guests here plan well ahead. February stays are booked furthest out, about 112 days ahead, and April stays closest to arrival, about 34 days. A typical February booking is made in late October.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 69 days 128 days 27 days
The 12-month figure of 76 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Saanen
None of the 165 active listings in Saanen display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Saanen.
Neighborhoods
Best Neighborhoods for Airbnb in Saanen
AirROI's area guide picks eight Saanen neighborhoods that draw short-term rental guests, led by Gstaad, Saanenmöser and Rupertus. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gstaad | Famous luxury resort town known for its upscale chalets and ski resorts. Attracts affluent tourists year-round, especially during ski season. | Gstaad Ski Resort, Schwarzsee, Gstaad Promenade, Palace Hotel Spa, Eggli Ski Area |
| Saanenmöser | Charming alpine village close to Gstaad, popular for skiing and hiking. Offers a peaceful setting for guests looking for nature and outdoor activities. | Saanenmöser Ski Area, Mountain trails, Saanenmöser Church, Hiking paths, Nature reserves |
| Rupertus | Quiet area perfect for families and those looking for relaxation. Close to scenic views and outdoor activities, it is ideal for nature lovers. | Nature parks, Hiking trails, Cultural sites, Geissrügen, Mountain biking paths |
| Schönried | Known for its winter sports and breathtaking views of the Alps. A great destination for skiers and snowboarders as well as summer hiking. | Schönried Ski Resort, Rinderberg, Hiking routes, Mountain lakes, Cable cars |
| Saanenstadt | A historic village with charming architecture and a relaxed atmosphere. Offers an authentic Swiss experience with local culture and traditions. | Local festivals, Historic architecture, Traditional Swiss restaurants, Artisan shops, Cultural sites |
| Ferme de l'Hôtel | A unique spot with a focus on eco-tourism and sustainability. Guests can enjoy organic meals and experiences related to farming and nature. | Organic farming, Workshops, Nature trails, Sustainable living experiences, Farm tours |
| Tschentenalp | A hidden gem offering excellent views and access to outdoor sports. Ideal for guests seeking tranquility away from the bustling tourist areas. | Panoramic views, Skiing, Hiking, Wildlife spotting, Picnic areas |
| Chalet-Montana | Luxurious chalets and beautiful surroundings make this area a prime location for high-end rentals and experiences in the Swiss Alps. | Luxury chalets, Wellness spas, Resort activities, Alpine dining, Cultural experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Saanen Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Saanen are entire homes (93%), with private rooms at 6%. Apartments and condos account for 76% of the stock; houses come next at 19%.
Nearly all listings rent the whole place
Saanen Airbnb listings by room type
- Entire home 93%
- Private room 6%
- Shared room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.3% | 154 |
| Private room | 6.1% | 10 |
| Shared room | 0.6% | 1 |
Apartments dominate the property mix
Saanen Airbnb listings by property type
- Apartment/Condo 76%
- House 19%
- Hotel/Boutique 4%
- Cabin/Outdoor 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 76.4% | 126 |
| House | 18.8% | 31 |
| Hotel/Boutique | 3.6% | 6 |
| Cabin/Outdoor | 1.2% | 2 |
How Many Bedrooms Do Airbnb Listings in Saanen Have?
Three-bedroom homes are the most common size in Saanen (31% of entire homes), followed by two-bedroom homes (26%). Shares are of the 121 entire homes that give a bedroom count; rented rooms are left out.
Saanen entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
7%
19%
26%
31%
9%
7%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 7.4% | 9 |
| 1 bedroom | 19.0% | 23 |
| 2 bedrooms | 26.4% | 32 |
| 3 bedrooms | 31.4% | 38 |
| 4 bedrooms | 9.1% | 11 |
| 5+ bedrooms | 6.6% | 8 |
What Each Home Size Earns in Saanen
A typical one-bedroom home in Saanen earned CHF 17,000 over the past year, against CHF 35,900 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 23 | CHF 17,000 | CHF 17,000 | CHF 276 | 39% |
| 2 bedrooms | 32 | CHF 26,300 | CHF 31,800 | CHF 326 | 42% |
| 3 bedrooms | 38 | CHF 24,400 | CHF 27,900 | CHF 442 | 31% |
| 4 bedrooms | 11 | CHF 35,900 | CHF 48,200 | CHF 601 | 35% |
How Many Guests Do Airbnbs in Saanen Sleep?
The most common capacity in Saanen is four guests (27% of listings), and 43% of listings sleep six or more.
Saanen listings by guest capacity
Share of listings by the number of guests they sleep
15%
6%
27%
8%
22%
3%
17%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 15.3% | 24 |
| 3 guests | 6.4% | 10 |
| 4 guests | 27.4% | 43 |
| 5 guests | 8.3% | 13 |
| 6 guests | 22.3% | 35 |
| 7 guests | 3.2% | 5 |
| 8+ guests | 17.2% | 27 |
How Saanen Airbnb Listings Are Set Up
Saanen hosts set up an average of 4 beds per listing. 54% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 4
- Show exact location
- 54%
What Amenities Do Airbnb Listings in Saanen Offer?
Free on-site parking is common in Saanen: 72% of listings offer it, and 71% have a patio or balcony.
Share of Saanen listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Saanen
Listings in Saanen with free on-site parking earned about 3.5 times as much a year, on average, as those without: CHF 29,000 against CHF 8,270. The gap is smaller for a pet-friendly policy (about 2.4 times as much) and self check-in (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Saanen listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Free parking on premises | 72% | CHF 29,000 | CHF 8,270 | +250% |
| Pets allowed | 52% | CHF 32,200 | CHF 13,700 | +135% |
| Self check-in | 38% | CHF 34,600 | CHF 16,200 | +114% |
| Garden view | 12% | CHF 39,200 | CHF 21,000 | +87% |
| Outdoor furniture | 31% | CHF 34,100 | CHF 18,300 | +86% |
| Sound system | 13% | CHF 38,300 | CHF 20,900 | +83% |
| Single level home | 13% | CHF 38,300 | CHF 21,000 | +83% |
| Elevator | 31% | CHF 33,700 | CHF 18,500 | +82% |
| Outdoor dining area | 39% | CHF 31,700 | CHF 17,800 | +79% |
| Patio or balcony | 71% | CHF 26,600 | CHF 15,000 | +77% |
Guests
Who Books Airbnbs in Saanen?
Saanen splits its demand between home and abroad: 54% of guests who left reviews live outside Switzerland, led by visitors from the United States and France. Guests speak a mix of languages: English leads at 37%, followed by French and German.
54% of Saanen guests come from abroad
Where guests who left reviews live
- International 54%
- Domestic 46%
Where Saanen guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Geneva | 4.3% |
| Paris | 3.8% |
| Bern | 3.8% |
| Zürich | 3.1% |
| London | 2.7% |
Where Saanen guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Switzerland | 46.3% |
| United States | 11.3% |
| France | 8.9% |
| United Kingdom | 7.5% |
| Germany | 4.1% |
Languages spoken by Saanen guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 37.2% |
| French | 20.7% |
| German | 18.9% |
| Spanish | 6.1% |
| Italian | 5.4% |
What Are Airbnb Guest Ratings in Saanen?
Saanen Airbnbs average 4.88 stars, and 35% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.70, against 4.92 for check-in.
Check-in scores highest in Saanen; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.85 |
| Communication | 4.87 |
| Location | 4.85 |
| Check-in | 4.92 |
| Value | 4.70 |
Booking patterns
How Guests Book in Saanen: Stays, Rules and Fees
More than eight in ten Saanen listings are open to guests more than 180 days a year, but only 17% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 37% of listings; blocked nights include any the host closes off.
Days a year Saanen listings are open to guests
Share of listings by days a year
- 271-366 days 65%
- 181-270 days 18%
- 91-180 days 12%
- 31-90 days 5%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 65.5% | 108 |
| 181-270 days | 17.6% | 29 |
| 91-180 days | 12.1% | 20 |
| 31-90 days | 4.8% | 8 |
Days a year Saanen listings are booked or blocked
Share of listings by days a year
- 271-366 days 5%
- 181-270 days 12%
- 91-180 days 18%
- 31-90 days 28%
- 1-30 days 37%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.8% | 8 |
| 181-270 days | 12.1% | 20 |
| 91-180 days | 17.6% | 29 |
| 31-90 days | 28.5% | 47 |
| 1-30 days | 37.0% | 61 |
What Is the Average Length of Stay for Airbnb in Saanen?
The average Saanen booking lasts 6 nights, longest in February and shortest in September. Listings took about 15 bookings each over the year, some 2,350 in all. About two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Saanen
Average nights per booking, by month of stay
Average 5 nights 7.3 nights 3.1 nights
Two-year average by calendar month.
Saanen Airbnb Minimum Stay Requirements
45% of listings in Saanen accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Saanen listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Saanen?
Firm is the most common cancellation policy in Saanen, used by 64% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about three-quarters of listings use Firm or stricter terms, against 23% on Flexible or Moderate.
Cancellation policies of Saanen listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Saanen?
About nine in ten Saanen listings charge a cleaning fee. The typical fee is about CHF 197. Spread over the average stay of 6 nights, that adds roughly CHF 35 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
- Median cleaning fee
- CHF 197
- Average cleaning fee
- CHF 251
- Listings charging a fee
- 90.3%
- Share of gross revenue
- 10.9%
Top earners
Top-Earning Airbnbs and Hosts in Saanen
The top-grossing Airbnb in Saanen, a four-bedroom home, took in CHF 152,000 over the past year, about 6.6 times the city's average of CHF 23,200.
CENTRAL BEAUTIFUL GSTAAD APARTMENT Entire home · 4 bedrooms Rated 4.83 
Chalet Bärgrösli (Gstaad Saanenland) Entire home · 4 bedrooms Rated 4.93 - Revenue
- CHF 88,069
- Occupancy
- 50.0%
- Daily rate
- CHF 452
Chalet Soldanella (10 Guests) - Gstaad Entire home · 4 bedrooms Rated 4.69 - Revenue
- CHF 82,811
- Occupancy
- 77.4%
- Daily rate
- CHF 279
Luxury 4BR chalet in Gstaad Entire home · 4 bedrooms - Revenue
- CHF 80,225
- Occupancy
- 27.4%
- Daily rate
- CHF 1,394
Schützenweg 2 - Central & Cozy by Heiti Gstaad Entire home · 2 bedrooms Rated 4.99 - Revenue
- CHF 80,176
- Occupancy
- 85.4%
- Daily rate
- CHF 253
Cosy 2BR penthouse apartment in central Saanen Entire home · 2 bedrooms Rated 5.00 - Revenue
- CHF 78,451
- Occupancy
- 62.6%
- Daily rate
- CHF 514
Who Are the Top Airbnb Hosts in Saanen?
Sonja - Interhome is the top-grossing host in Saanen, with CHF 389,000 in bookings across 40 listings over the past year. Together, the ten top-grossing hosts run 36% of the market's 165 listings. Per listing, a smaller operator earns more: Nick grossed CHF 72,500 per listing, about 7.5 times Sonja - Interhome's CHF 9,710.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Sonja - Interhome | 40 | CHF 388,507 | CHF 9,713 | 4.81/5 | |
| Nick | 4 | CHF 290,054 | CHF 72,513 | 4.95/5 | |
| Arnold | 5 | CHF 193,514 | CHF 38,703 | 4.91/5 | |
| 4 | Katerina | 1 | CHF 152,374 | CHF 152,374 | 4.83/5 |
| 5 | Jeanette | 3 | CHF 96,924 | CHF 32,308 | 5.00/5 |
| 6 | Candid | 1 | CHF 88,069 | CHF 88,069 | 4.93/5 |
| 7 | Nicholas | 1 | CHF 82,811 | CHF 82,811 | 4.69/5 |
| 8 | Ariane | 1 | CHF 80,225 | CHF 80,225 | – |
| 9 | Claudia | 2 | CHF 79,686 | CHF 39,843 | 4.91/5 |
| 10 | Julia | 1 | CHF 78,451 | CHF 78,451 | 5.00/5 |
Who Are the Airbnb Hosts in Saanen?
Professional management companies run a quarter of Saanen listings and owners run the rest. Superhosts run 42% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 68% of listings.
- Superhosts
- 42.4%
- Professional management
- 26.1%
- Cohosted listings
- 12.1%
- Instant Book enabled
- 34.5%
- Simplified Pricing
- 68.5%
Nearby markets
Saanen vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 19 km, Rougemont (6 km away, 32 listings) earned the most per listing, about 23% more than Saanen. Val-de-Charmey was the busiest, booked on 45% of nights against 33% in Saanen.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rougemont 6 km | 32 | CHF 28,486 | CHF 384 | 36% |
| St. Stephan 10 km | 34 | CHF 16,681 | CHF 162 | 37% |
| Zweisimmen 10 km | 96 | CHF 19,249 | CHF 207 | 35% |
| Château-d'Oex 12 km | 75 | CHF 22,945 | CHF 247 | 38% |
| Lenk 13 km | 94 | CHF 17,455 | CHF 198 | 36% |
| Val-de-Charmey 18 km | 47 | CHF 25,036 | CHF 178 | 45% |
| Ormont-Dessus 18 km | 103 | CHF 20,476 | CHF 273 | 34% |
| Ormont-Dessous 19 km | 35 | CHF 20,666 | CHF 228 | 36% |
Other Airbnb Markets in Bern
- Lauterbrunnen Airbnb data 568 listings
- Grindelwald Airbnb data 556 listings
- Bern Airbnb data 466 listings
- Interlaken Airbnb data 381 listings
- Spiez Airbnb data 169 listings
- Brienz (BE) Airbnb data 163 listings
- Adelboden Airbnb data 162 listings
- Beatenberg Airbnb data 131 listings
See all 49 Bern Airbnb markets
Markets Similar to Saanen
Markets elsewhere in Switzerland with a similar nightly rate and occupancy to Saanen:
- Sankt Moritz Airbnb data Switzerland · CHF 344/night · 34.1%
- Davos Airbnb data Switzerland · CHF 357/night · 36.1%
- Celerina/Schlarigna Airbnb data Switzerland · CHF 328/night · 32.2%
FAQ
Saanen Airbnb FAQ
How much do Airbnb hosts make in Saanen?
An active Saanen Airbnb grossed CHF 23,190 on average in the 12 months to September 2026, according to AirROI's tracking of 165 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in CHF 4,460 or more in a typical month.
How much can I make on Airbnb in Saanen?
It depends most on the home's size, location and how it's run. The middle half of Saanen listings earn between CHF 1,230 and CHF 4,460 in a typical month, and the top tenth CHF 6,580 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Saanen?
Listings in Saanen were booked on 33% of available nights over the past year. That compares with 48% for the Bern average. February is usually the busiest month.
How much does an Airbnb cost per night in Saanen?
The average booked night in Saanen cost CHF 386 before fees. Half of listings charge between CHF 180 and CHF 485, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Saanen?
None of the active Saanen listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Saanen?
Yes, when it's run well. The average Saanen Airbnb grossed CHF 23,190 in the 12 months to September 2026, 39% below the Bern average of CHF 38,045. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, CHF 15,300 a year (about CHF 1,280 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about CHF 2,290 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Saanen?
February usually pays best, averaging CHF 5,890 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Saanen?
Each night a Saanen listing was open to book earned CHF 112 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made CHF 215 or more.
How far in advance do guests book Airbnbs in Saanen?
Saanen stays were booked 76 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Saanen?
The average Saanen Airbnb stay lasted 6 nights over the past year. A listing took 15 reservations over the year on average.
How are Airbnbs in Saanen rated?
Guests rate Saanen Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Saanen?
Gstaad, Saanenmöser and Rupertus draw the most short-term rental interest in Saanen. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Saanen?
AirROI counted 165 active Airbnb listings in Saanen as of September 2026. The closest tracked market is Rougemont, 6 km away.
How much are Airbnb cleaning fees in Saanen?
In Saanen, about nine in ten listings add a cleaning fee, and the typical fee is about CHF 197.
Method
About This Data
Figures on this page cover 165 active Airbnb listings in Saanen from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Swiss francs at CHF 0.80 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.