Celerina/Schlarigna, Grisons Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Celerina/Schlarigna, Grisons? Based on AirROI's 2026 dataset (August 2025 – July 2026), the short answer is $29,285 per year — at a $409 nightly rate, 31.3% occupancy, and a $131 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 113 active listings, Celerina/Schlarigna is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Active supply contracted 5.8% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Celerina/Schlarigna?
In Celerina/Schlarigna, the headline Airbnb metrics are $29,285 in average annual revenue,31.3% occupancy, $409 ADR, and $131 in RevPAR, and guests book about 73 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Celerina/Schlarigna?
Understanding the monthly revenue variations for Airbnb listings in Celerina/Schlarigna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Celerina/Schlarigna is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Celerina/Schlarigna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,204 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,064 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,535, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Celerina/Schlarigna
What Is the Monthly Airbnb Occupancy Rate in Celerina/Schlarigna?
Maximize your bookings by understanding the Celerina/Schlarigna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Celerina/Schlarigna:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Celerina/Schlarigna
What Is the Average Airbnb Nightly Rate in Celerina/Schlarigna?
Effective short term rental pricing strategy in Celerina/Schlarigna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Celerina/Schlarigna typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $706+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $466 or more.
- Typical properties (Median) charge around $338 per night.
- Entry-level properties (Bottom 25%) earn around $257 per night.
Average Daily Rate (ADR) Trend by Month in Celerina/Schlarigna
What Is the RevPAR for Airbnb in Celerina/Schlarigna?
RevPAR in Celerina/Schlarigna is currently $131. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $74 RevPAR.
- Typical properties (Median) generate $113 RevPAR.
- Strong performers (Top 25%) earn $160 RevPAR.
- Best-in-class (Top 10%) achieve $235 RevPAR.
Average Monthly RevPAR Trend in Celerina/Schlarigna
RevPAR Insights for Celerina/Schlarigna
- The average RevPAR in Celerina/Schlarigna is $131. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($235) and bottom 25% ($74) is $161, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Celerina/Schlarigna benchmarks. If your RevPAR falls below the median of $113, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $160+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Celerina/Schlarigna Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Celerina/Schlarigna?
Celerina/Schlarigna's peak Airbnb season falls in February, January, August, while the softest stretch is May, June, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, August)
- Revenue averages $6,405 per month
- Occupancy rates average 48.9%
- Daily rates average $455
Shoulder Season
- Revenue averages $3,516 per month
- Occupancy maintains around 30.9%
- Daily rates hold near $409
Low Season (May, June, November)
- Revenue drops to average $1,725 per month
- Occupancy decreases to average 19.2%
- Daily rates adjust to average $364
Seasonality Insights for Celerina/Schlarigna
- Airbnb seasonality in Celerina/Schlarigna is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Celerina/Schlarigna's highest earning potential, with monthly revenues climbing to $7,193, occupancy reaching 53.0%, and ADRs peaking at $497.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,606, occupancy could drop to 16.3%, and ADRs may adjust to $354.
- Lower occupancy paired with meaningful seasonality means hosts in Celerina/Schlarigna need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Celerina/Schlarigna, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Celerina/Schlarigna?
Low regulation and minimal registration activity in Celerina/Schlarigna, Grisons, Switzerland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Celerina/Schlarigna to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Celerina/Schlarigna?
Celerina/Schlarigna is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Celerina Village | A charming traditional Swiss village with picturesque views and close proximity to skiing and hiking. It's perfect for tourists looking for a cozy mountain experience. | Muottas Muragl, Celerina Ski Resort, Engadin St. Moritz Golf Course, Ski paths to St. Moritz, Hiking trails around the Maloja Pass |
| Schlarigna Lake | A serene area featuring beautiful lakes and hiking paths, ideal for nature enthusiasts and families looking for relaxation and outdoor activities. | Lake Sils, Lake Silvaplana, Engadine Valley walks, Biking trails, Water sports opportunities |
| St. Moritz | Famous for luxury and winter sports, St. Moritz attracts high-end tourists year-round, ideal for Airbnb hosts aiming for premium listings. | St. Moritz Ski Resort, Lake St. Moritz, Signalbahn Cable Car, St. Moritz-Coronation Ice Rink, The Cresta Run |
| Sils im Engadin | Known for its picturesque landscapes and tranquility, this area draws visitors seeking peace and relaxation, along with hiking and wellness activities. | Nietzsche House, Sils-Maria hiking trails, Sils Castle, Hiking routes to Furtschellas, Cultural events |
| Celerina-Dorf | An authentic Swiss experience with mountain lodges and easy access to ski areas, Celerina-Dorf is perfect for family-friendly accommodations. | Ski slopes of Celerina, Traditional Swiss restaurants, Cultural heritage sites, Year-round outdoor activities, Local events and festivals |
| Marguns | A popular ski area with stunning views, catering to both winter sports enthusiasts and summer visitors looking for hiking and biking trails. | Marguns Mountain, Ski schools, Biking trails to St. Moritz, Summer festivals, Family-friendly activities |
| Pontresina | Nearby town known for its beautiful architecture and outdoor activities, popular with tourists looking for a charming base to explore the Engadin region. | Pontresina Museum, Morteratsch Glacier, Hiking trails, Chapel of St. Mary, Engadine nature parks |
| Corviglia | Famous ski area with thrilling slopes and summer hiking trails, appealing to adventure-seekers and those looking for weekend getaways. | Corviglia skiing, Piz Nair mountain, Golfing in summer, Alpine restaurants, Scenic cable car rides |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Celerina/Schlarigna offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Celerina/Schlarigna?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Celerina/Schlarigna
- The Celerina/Schlarigna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 113 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Celerina/Schlarigna, Apartment/Condo properties are the most common (98.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house (combined 1.8%) offer potential for unique stay experiences.
Celerina/Schlarigna Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Celerina/Schlarigna
- The dominant room capacity in Celerina/Schlarigna is 2 bedrooms listings, making up 33.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.0% of the active Airbnb listings in Celerina/Schlarigna, indicating a high concentration in these sizes.
- A significant 35.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Celerina/Schlarigna.
Celerina/Schlarigna Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Celerina/Schlarigna
- The most common guest capacity trend in Celerina/Schlarigna vacation rentals is listings accommodating 6 guests (29.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Celerina/Schlarigna STR market, accounting for 55.7% of listings.
- 39.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Celerina/Schlarigna.
- On average, properties in Celerina/Schlarigna are equipped to host 4.6 guests.
How Do Listings in Celerina/Schlarigna Compare on Quality?
Listing quality in Celerina/Schlarigna can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Celerina/Schlarigna
- At 23.4 photos per listing on average, Celerina/Schlarigna hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 42.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Celerina/Schlarigna averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Celerina/Schlarigna?
Amenity Prevalence
Amenity Insights for Celerina/Schlarigna
- Essential amenities in Celerina/Schlarigna that guests expect include: Heating, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Celerina/Schlarigna: Heating, Kitchen, Wifi.
- Prioritize adding missing essentials: Heating, Kitchen, Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Celerina/Schlarigna to stay competitive.
Which Airbnb Amenities Boost Revenue in Celerina/Schlarigna?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Celerina/Schlarigna, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 83.2% | $32,424 | $13,757 | 135.7% |
Carbon monoxide alarmHigh opportunity | 5.3% | $60,017 | $27,562 | 117.8% |
Sound systemHigh opportunity | 5.3% | $57,849 | $27,683 | 109.0% |
Cooking basics | 86.7% | $31,254 | $16,420 | 90.3% |
Free street parking | 6.2% | $52,321 | $27,764 | 88.4% |
Long term stays allowed | 54.9% | $36,695 | $20,277 | 81.0% |
Refrigerator | 88.5% | $30,794 | $17,679 | 74.2% |
Blender | 10.6% | $47,265 | $27,149 | 74.1% |
Air conditioning | 5.3% | $48,789 | $28,191 | 73.1% |
Ethernet connection | 5.3% | $48,018 | $28,235 | 70.1% |
Revenue Impact Insights for Celerina/Schlarigna
- Coffee maker tops the revenue impact list with a 135.7% uplift — listings with this amenity earn $32,424 vs. $13,757 without it.
- High-opportunity amenities — Carbon monoxide alarm, Sound system — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Coffee maker, Cooking basics, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Carbon monoxide alarm — it has the best combination of high revenue impact and low market saturation in Celerina/Schlarigna.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Celerina/Schlarigna STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Celerina/Schlarigna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCelerina/Schlarigna Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Celerina/Schlarigna
- The typical guest profile for Airbnb in Celerina/Schlarigna consists of a mix of domestic (46%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 46.0% of guests.
- Key international markets include Switzerland (46%) and United States (12.3%).
- Top languages spoken are English (38.3%) followed by German (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Celerina/Schlarigna?
Listings in Celerina/Schlarigna average 4.72 out of 5 overall, with about 26.5 reviews per active listing and 15.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Celerina/Schlarigna
- An average rating of 4.72 places Celerina/Schlarigna in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.83), while Value (4.47) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 15.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 15.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Celerina/Schlarigna Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Celerina/Schlarigna
- The most common availability pattern in Celerina/Schlarigna falls within the 271-366 days range, representing 70.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Celerina/Schlarigna (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Celerina/Schlarigna?
Average Booking Lead Time by Month
Booking Lead Time Insights for Celerina/Schlarigna
- The overall average booking lead time for vacation rentals in Celerina/Schlarigna is 73 days.
- Guests book furthest in advance for stays during February (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (94 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Celerina/Schlarigna.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Celerina/Schlarigna averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Celerina/Schlarigna?
Guests in Celerina/Schlarigna stay about 5.1 nights on average, generating roughly 1,520 reservations and 13.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Celerina/Schlarigna
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Celerina/Schlarigna
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (7.1 nights) and shorten in May (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Celerina/Schlarigna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
6 listings
5.3% of total
3 Nights
7 listings
6.2% of total
4-6 Nights
17 listings
15% of total
7-29 Nights
3 listings
2.7% of total
30+ Nights
80 listings
70.8% of total
Key Insights
- The most prevalent minimum stay requirement in Celerina/Schlarigna is 30+ Nights, adopted by 70.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (5.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (70.8%) caters to monthly stays (30+ nights) in Celerina/Schlarigna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 70.8% of Celerina/Schlarigna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 70.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Celerina/Schlarigna.
Celerina/Schlarigna Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
2.7% of total
Super Strict 30 Days
2 listings
1.8% of total
Super Strict 60 Days
48 listings
42.5% of total
Flexible
7 listings
6.2% of total
Moderate
9 listings
8% of total
Firm
34 listings
30.1% of total
Strict
10 listings
8.8% of total
Cancellation Policy Insights for Celerina/Schlarigna
- The prevailing Airbnb cancellation policy trend in Celerina/Schlarigna is Super Strict 60 Days, used by 42.5% of listings.
- There's a relatively balanced mix between guest-friendly (14.2%) and stricter (38.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 42.5% market standard in Celerina/Schlarigna.
- Using a Strict policy might deter some guests, as only 8.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Celerina/Schlarigna.
How Much Are Airbnb Cleaning Fees in Celerina/Schlarigna?
Cleaning fees in Celerina/Schlarigna are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Celerina/Schlarigna
- 94.7% of listings charge a cleaning fee, making it standard practice in Celerina/Schlarigna. Guests expect it and factor it into their booking decisions.
- The gap between the average ($302) and median ($249) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 12.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Celerina/Schlarigna median of $249. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Celerina/Schlarigna Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Celerina/Schlarignabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Mountain Retreat, incl. Underground Parking
Entire Place • 4 bedrooms
Chesa Cromer - Celerina
Entire Place • 3 bedrooms
Chesa Alta – Celerina
Entire Place • 3 bedrooms
Villasimius 18 - Celerina
Entire Place • 3 bedrooms
Chesa Mulin by Interhome
Entire Place • 3 bedrooms
Ski-in · Luxury Alpine Apartment · Celerina
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Celerina/Schlarigna?
Learn from the best! This table showcases top-performing Airbnb hosts in Celerina/Schlarigna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Speciale | 43 | $1,313,928 | 1066 | 4.69/5.0 |
| Sandra - Interhome | 7 | $272,564 | 96 | 4.81/5.0 |
| Christoph - Interhome | 7 | $143,942 | 81 | 4.62/5.0 |
| Thierry | 1 | $126,500 | 60 | 4.85/5.0 |
| Diana | 2 | $101,479 | 234 | 4.96/5.0 |
| Raphael | 2 | $97,068 | 44 | 4.96/5.0 |
| Chesa Sarvit | 4 | $82,886 | 39 | 4.54/5.0 |
| Andrea | 1 | $75,651 | 29 | 5.00/5.0 |
| Rahel | 2 | $74,367 | 5 | 4.67/5.0 |
| Federica | 1 | $72,431 | 17 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Celerina/Schlarigna.
Who Are the Airbnb Hosts in Celerina/Schlarigna?
Celerina/Schlarigna leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Celerina/Schlarigna
- Only 10.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 54.9% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 8.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 84.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Celerina/Schlarigna averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Celerina/Schlarigna
These are the highest-grossing professional property management operations in Celerina/Schlarigna, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Speciale | 43 | $1,313,928 | $367 | 31.9% | 4.69/5 |
| Sandra - Interhome | 7 | $272,564 | $446 | 36.2% | 4.81/5 |
| Christoph - Interhome | 7 | $143,942 | $337 | 23.2% | 4.62/5 |
| VIVA-Ferien | 5 | $8,231 | $290 | 8.4% | 4.68/5 |
| Mountain Flair Apartments | 1 | $3,733 | $363 | 5.1% | 4.75/5 |
Management Company Insights for Celerina/Schlarigna
- The leading management company, Speciale, operates 43 listings with $1,313,928 in gross revenue — a useful benchmark for what scale looks like in Celerina/Schlarigna.
- Top managers average 13 properties each, suggesting professional management in Celerina/Schlarigna still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.71/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Celerina/Schlarigna's Airbnb Market Compare to Nearby Cities?
How does the Celerina/Schlarigna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Brienzwiler, Celerina/Schlarigna has 27 percentage points lower occupancy and about $16 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rothenburg | 11 | $6,718 | $340.41 | 57% |
| Brienzwiler | 12 | $6,505 | $424.57 | 58% |
| Ranco | 12 | $5,393 | $562.58 | 30% |
| Grindelwald | 542 | $4,989 | $426.54 | 49% |
| Saint Moritz | 12 | $4,794 | $780.87 | 36% |
| Bassersdorf | 17 | $4,549 | $422.59 | 43% |
| Alpnach | 10 | $4,326 | $299.38 | 42% |
| St. Moritz | 44 | $4,274 | $545.40 | 39% |
| Beckenried | 10 | $4,230 | $322.02 | 55% |
| Vitznau | 33 | $4,173 | $448.22 | 42% |
Frequently Asked Questions About Airbnb in Celerina/Schlarigna
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Celerina/Schlarigna.
How much do Airbnb hosts make in Celerina/Schlarigna?
Celerina/Schlarigna hosts earn about $29,285 per year on average, with an average nightly rate of $409 and RevPAR of $131. Those figures describe the typical revenue environment for active listings in Celerina/Schlarigna, Grisons, not the ceiling for the best operators. Source: AirROI 2026 data, Celerina/Schlarigna market, August 2025 to July 2026.
What is the average Airbnb occupancy rate in Celerina/Schlarigna?
The average Airbnb occupancy rate in Celerina/Schlarigna is 31.3%. February is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Celerina/Schlarigna?
Listings in Celerina/Schlarigna average $409 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Celerina/Schlarigna?
Celerina/Schlarigna currently has about 113 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Celerina/Schlarigna?
AirROI currently classifies the short-term rental regulation level in Celerina/Schlarigna as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Celerina/Schlarigna?
RevPAR in Celerina/Schlarigna is about $131. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Celerina/Schlarigna?
Occupancy of 31.3% means Celerina/Schlarigna is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $29,285, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Celerina/Schlarigna?
The average booking lead time in Celerina/Schlarigna is about 73 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Celerina/Schlarigna?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Celerina/Schlarigna include Celerina Village, Schlarigna Lake, St. Moritz. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Celerina/Schlarigna?
entire_home listings make up 96.5% of the active supply in Celerina/Schlarigna. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Celerina/Schlarigna compare to nearby Airbnb markets?
Among neighboring markets, Rothenburg posts $80,617 in average annual revenue with 56.8% occupancy, compared to Celerina/Schlarigna's $29,285 and 31.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Celerina/Schlarigna?
The average Airbnb stay length in Celerina/Schlarigna is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Celerina/Schlarigna?
Airbnb listings in Celerina/Schlarigna average 4.72 out of 5 overall. About 15.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Celerina/Schlarigna?
Coffee maker and Carbon monoxide alarm are among the strongest revenue-linked amenities in Celerina/Schlarigna. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Celerina/Schlarigna?
Yes. About 94.7% of active Airbnb listings in Celerina/Schlarigna charge a cleaning fee, and the average fee is $302. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Celerina/Schlarigna?
Only 10.6% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.