Tourism statisticsCity2026
Naples Tourism Statistics: Nearly 3.9M Nights in 2024
Naples, in Campania, Italy, recorded nearly 3.9 million nights in 2024, Istituto Nazionale di Statistica (Istat) reports. Istat counts nights, not visitors, at this level. AirROI estimates 190,465 Airbnb stays in Naples in the 12 months to October 2026. The busiest month was May, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 748,000
- Typical Airbnb stay
- 3.9 nights
- Busiest Airbnb month
- May
- From abroad, among guests who left a review
- 90%
Key facts
Naples Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Istituto Nazionale di Statistica (Istat) puts Naples at nearly 3.9 million nights in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Naples at 190,465 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Naples added up to 748,000 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Naples lasted 3.9 nights in the 12 months to October 2026, booked about 52 days ahead.
Busiest months
- AirROI ranks May the busiest Airbnb month in Naples in the 12 months to October 2026, followed by September and October, with January the quietest.
- AirROI estimates Airbnb in Naples had no single high season in the 12 months to October 2026: the three busiest months were May, September and October.
- AirROI estimates Airbnb stays in Naples in August were booked furthest ahead, about 64 days, against 40 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 90% of Naples Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 16% and France at 15%.
- Among Naples Airbnb guests who left a review as of October 2026, Paris was the top origin city at 3.3%, ahead of London at 2.7%, AirROI estimates.
By place
- AirROI ranks Naples 5th for Airbnb stays among the 544 towns it lists in Italy in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Naples?
Istituto Nazionale di Statistica (Istat) counted nearly 3.9 million nights in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| Nearly 3.9 millionNights | Tourist nights in accommodation establishments in the municipality of Naples | 2024 | Istituto Nazionale di Statistica (Istat) |
Airbnb stays
Airbnb Stays in Naples
Naples had 7,330 Airbnb homes in the 12 months to October 2026. They took an estimated 190,465 stays and 748,000 nights. A typical stay lasted 3.9 nights and was booked about 52 days ahead, shorter than the worldwide stay of 5.2 nights.
- Airbnb homes
- 7,330
- Airbnb stays, estimate
- 190,465
- Airbnb nights, estimate
- 748,000
- Typical stay
- 3.9 nights
- Booked ahead
- 52 days
Busiest months
When Is the Busiest Time in Naples?
On Airbnb, May was the busiest month in Naples in the 12 months to October 2026, then September and October. January was the quietest. The busiest months do not sit together, so there is no single high season.
May ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: May, September, October, August, April, June, July, March, November, December, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| May | 10.4% | 60 days |
| September | 10.1% | 55 days |
| October | 10.1% | 59 days |
| August | 10.0% | 64 days |
| April | 9.8% | 57 days |
| June | 9.3% | 54 days |
| July | 9.0% | 61 days |
| March | 7.2% | 42 days |
| November | 6.7% | 43 days |
| December | 6.6% | 44 days |
| February | 5.9% | 44 days |
| January | 4.9% | 40 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Naples Airbnb Guests Come From?
Among Naples Airbnb guests who left a review as of October 2026, 90% came from abroad, led by the United States at 16% and France at 15%, AirROI estimates. Among the same guests, Paris was the top origin city at 3.3%, ahead of London at 2.7%. The figures rest on 560,702 reviews, written over many years.
90% from abroad
Among guests who left a review, as of October 2026
- From abroad 90%
- From within Italy 10%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Naples
How many tourists visit Naples?
Naples had nearly 3.9 million nights in 2024, according to Istituto Nazionale di Statistica (Istat). That figure counts nights, not visitors. AirROI estimates 190,465 Airbnb stays in Naples in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Naples?
The busiest Airbnb month in Naples in the 12 months to October 2026 was May, then September and October.
What is the quietest month in Naples?
January was the quietest Airbnb month in Naples in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 40 days ahead, against 64 days for August.
How long is a typical Airbnb stay in Naples?
A typical Airbnb stay in Naples lasted 3.9 nights in the 12 months to October 2026, booked about 52 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.4 nights in November to 4.5 nights in August.
Where do Airbnb guests in Naples come from?
Of Naples Airbnb guests who left a review as of October 2026, 90% came from abroad, AirROI estimates. The largest groups were the United States at 16% and France at 15%. Among the same guests, the top origin city was Paris at 3.3%, ahead of London at 2.7%.
Are Airbnb stays the same as tourists?
No. Istat counts nights (nearly 3.9 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds, and a night is a night, not a person. AirROI's 190,465 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 190,465 stays at 3.93 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 560,702 reviews and describes guests who left a review, not everyone who stayed. Read the method page.