Grad Omiš, Split-Dalmatia County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Grad Omiš, Split-Dalmatia County? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $14,628 per year — at a $208 nightly rate, 42.7% occupancy, and a $107 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,225 active listings and moderate demand with room for well-positioned listings to outperform, Grad Omiš is an established vacation rental market. The market trimmed 10.6% of its supply while nightly rates moved higher — fewer listings competing for the same travelers, and those travelers are paying more. Hosts who can unlock occupancy through standout listings, flexible policies, and targeted marketing have clear revenue upside.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Grad Omiš?
In Grad Omiš, the headline Airbnb metrics are $14,628 in average annual revenue,42.7% occupancy, $208 ADR, and $107 in RevPAR, and guests book about 88 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Grad Omiš?
Understanding the monthly revenue variations for Airbnb listings in Grad Omiš is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grad Omiš is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grad Omiš across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,802+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,819 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,324 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $658, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grad Omiš
What Is the Monthly Airbnb Occupancy Rate in Grad Omiš?
Maximize your bookings by understanding the Grad Omiš STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grad Omiš:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grad Omiš
What Is the Average Airbnb Nightly Rate in Grad Omiš?
Effective short term rental pricing strategy in Grad Omiš involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grad Omiš typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $402+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Grad Omiš
What Is the RevPAR for Airbnb in Grad Omiš?
RevPAR in Grad Omiš is currently $107. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $129 RevPAR.
- Best-in-class (Top 10%) achieve $241 RevPAR.
Average Monthly RevPAR Trend in Grad Omiš
RevPAR Insights for Grad Omiš
- The average RevPAR in Grad Omiš is $107. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($241) and bottom 25% ($38) is $203, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Grad Omiš benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $129+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Grad Omiš?
Grad Omiš's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $4,663 per month
- Occupancy rates average 56.9%
- Daily rates average $219
Shoulder Season
- Revenue averages $1,966 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $199
Low Season (January, February, November)
- Revenue drops to average $771 per month
- Occupancy decreases to average 16.6%
- Daily rates adjust to average $188
Seasonality Insights for Grad Omiš
- Airbnb seasonality in Grad Omiš is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Grad Omiš's highest earning potential, with monthly revenues climbing to $5,509, occupancy reaching 65.7%, and ADRs peaking at $235.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $616, occupancy could drop to 11.2%, and ADRs may adjust to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grad Omiš.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Grad Omiš, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Grad Omiš?
Grad Omiš, Split-Dalmatia County, Croatia currently shows a low regulation profile despite having 1,225 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Grad Omiš to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Grad Omiš?
Grad Omiš is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Grad Omiš, Split-Dalmatia County.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Omiš Old Town | Charming historical town with stunning architecture and rich heritage. Popular among tourists for its picturesque streets and proximity to the beach and river. | Fortress Mirabella, Omiš City Museum, Cetina River Canyon, St. Michael's Church, Pracjik Beach |
| Pisak | A tranquil coastal village known for stunning beaches and crystal-clear waters. Ideal for those seeking a peaceful getaway close to nature. | Pisak Beach, Vruja Beach, beautiful hiking trails, scenic views of the Adriatic Sea |
| Duće | A quiet location perfect for families, offering beautiful beaches and a relaxed atmosphere while being close to Omiš for entertainment. | Duće Beach, water sports activities, various restaurants and cafes, local markets |
| Luka Omiš | A beautiful resort area with a combination of mountains and sea, perfect for adventure tourism and beach lovers. | beach activities, climbing and hiking opportunities, scenic views of the Cetina River |
| Brač Island | Easily accessible from Omiš, this island is famous for its beaches and natural beauty. A great location for tourists looking for variety. | Zlatni Rat beach, Bol town, Lavender fields, water sports |
| Split | Nearby Split offers an urban experience with its rich history and vibrant nightlife, appealing to many who stay in the Omiš region. | Diocletian's Palace, Riva waterfront, Marjan Hill, local markets |
| Sveti Petar | A small sapling for peace and relaxation, known for beautiful views and a calm environment, great for romantic getaways. | secluded beaches, hiking trails, natural parks |
| Marusici | A small coastal village with a relaxed vibe, ideal for those wanting to escape the crowds and enjoy beautiful natural scenery. | Marusici Beach, local taverns, hiking opportunities along the coast |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Grad Omiš offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Grad Omiš?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grad Omiš
- The Grad Omiš Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 1,225 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grad Omiš, Apartment/Condo properties are the most common (61.2%), reflecting the local real estate landscape.
- Houses represent a significant 35.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.5%) offer potential for unique stay experiences.
Grad Omiš Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grad Omiš
- The dominant room capacity in Grad Omiš is 1 bedroom listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.7% of the active Airbnb listings in Grad Omiš, indicating a high concentration in these sizes.
- A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grad Omiš.
Grad Omiš Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grad Omiš
- The most common guest capacity trend in Grad Omiš vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Grad Omiš STR market, accounting for 50.6% of listings.
- 38.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grad Omiš.
- On average, properties in Grad Omiš are equipped to host 5.0 guests.
How Do Listings in Grad Omiš Compare on Quality?
Listing quality in Grad Omiš can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Grad Omiš
- At 35.7 photos per listing on average, Grad Omiš hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Grad Omiš averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Grad Omiš?
Amenity Prevalence
Amenity Insights for Grad Omiš
- Essential amenities in Grad Omiš that guests expect include: Air conditioning, Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grad Omiš: Air conditioning, Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grad Omiš to stay competitive.
Which Airbnb Amenities Boost Revenue in Grad Omiš?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Grad Omiš, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool | 31.4% | $30,656 | $7,282 | 321.0% |
Children's playroomHigh opportunity | 1.8% | $56,102 | $13,870 | 304.5% |
Game consoleHigh opportunity | 8.0% | $46,921 | $11,820 | 297.0% |
Arcade gamesHigh opportunity | 2.0% | $50,073 | $13,920 | 259.7% |
Washer | 71.5% | $18,341 | $5,308 | 245.6% |
High chair | 27.8% | $29,765 | $8,813 | 237.8% |
Dishwasher | 50.0% | $22,504 | $6,740 | 233.9% |
Carbon monoxide alarm | 10.4% | $38,110 | $11,912 | 219.9% |
SaunaHigh opportunity | 3.0% | $43,808 | $13,719 | 219.3% |
Pool tableHigh opportunity | 2.6% | $43,730 | $13,847 | 215.8% |
Revenue Impact Insights for Grad Omiš
- Pool tops the revenue impact list with a 321.0% uplift — listings with this amenity earn $30,656 vs. $7,282 without it.
- High-opportunity amenities — Children's playroom, Game console, Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in Grad Omiš.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Grad Omiš STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grad Omiš. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrad Omiš Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Grad Omiš
- The typical guest profile for Airbnb in Grad Omiš consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.0% of guests.
- Key international markets include Germany (20%) and United Kingdom (18.2%).
- Top languages spoken are English (40.4%) followed by German (17.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Grad Omiš?
Listings in Grad Omiš average 4.87 out of 5 overall, with about 20.3 reviews per active listing and 34.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Grad Omiš
- With an overall rating of 4.87, Grad Omiš listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Location (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Grad Omiš Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grad Omiš
- The most common availability pattern in Grad Omiš falls within the 271-366 days range, representing 84.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Grad Omiš (50.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Grad Omiš?
Average Booking Lead Time by Month
Booking Lead Time Insights for Grad Omiš
- The overall average booking lead time for vacation rentals in Grad Omiš is 88 days.
- Guests book furthest in advance for stays during August (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Grad Omiš.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Grad Omiš averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Grad Omiš?
Guests in Grad Omiš stay about 8.1 nights on average, generating roughly 9,539 reservations and 7.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Grad Omiš
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Grad Omiš
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Jul (9.1 nights) and shorten in Jan (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Grad Omiš Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
82 listings
6.7% of total
2 Nights
37 listings
3% of total
3 Nights
80 listings
6.5% of total
4-6 Nights
530 listings
43.3% of total
7-29 Nights
92 listings
7.5% of total
30+ Nights
404 listings
33% of total
Key Insights
- The most prevalent minimum stay requirement in Grad Omiš is 4-6 Nights, adopted by 43.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (9.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (33%) caters to monthly stays (30+ nights) in Grad Omiš, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 43.3% of Grad Omiš hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grad Omiš.
Grad Omiš Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
112 listings
9.1% of total
Super Strict 60 Days
80 listings
6.5% of total
Limited
7 listings
0.6% of total
Flexible
88 listings
7.2% of total
Moderate
113 listings
9.2% of total
Firm
581 listings
47.4% of total
Strict
244 listings
19.9% of total
Cancellation Policy Insights for Grad Omiš
- The prevailing Airbnb cancellation policy trend in Grad Omiš is Firm, used by 47.4% of listings.
- A majority (67.3%) of hosts in Grad Omiš utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.4% market standard in Grad Omiš.
- Regularly review your cancellation policy against competitors and market demand shifts in Grad Omiš.
How Much Are Airbnb Cleaning Fees in Grad Omiš?
Cleaning fees in Grad Omiš are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Grad Omiš
- About 52.2% of Grad Omiš listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($99) and median ($24) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Grad Omiš median of $24. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Grad Omiš Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grad Omišbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seaview villa Flora - town center, heated pool,spa
Entire Place • 8 bedrooms
Villa Mirabel with infinity pool and indoor pool
Entire Place • 8 bedrooms
Stunning home in Omis
Entire Place • 8 bedrooms
VIP Villa Lady! Pool and jacuzzi at the beach!
Entire Place • 3 bedrooms
Seaview Villa Blue Lagoon heated pool, beach 70m
Entire Place • 6 bedrooms
Villa Admira Maria with a heated pool and sea view
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Grad Omiš?
Learn from the best! This table showcases top-performing Airbnb hosts in Grad Omiš based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ferie Home Agency | 65 | $3,453,289 | 901 | 4.96/5.0 |
| Marina | 22 | $346,338 | 191 | 4.61/5.0 |
| Bernard | 5 | $340,944 | 254 | 4.90/5.0 |
| Emilija | 23 | $242,368 | 81 | 4.94/5.0 |
| Active Holidays | 15 | $217,938 | 102 | 4.87/5.0 |
| Orgon Tourist Agency | 4 | $198,683 | 15 | 5.00/5.0 |
| Marijana | 1 | $184,301 | 4 | 5.00/5.0 |
| Novasol | 6 | $168,366 | 18 | 4.57/5.0 |
| Rosana | 12 | $141,960 | 45 | 4.88/5.0 |
| Novasol | 6 | $127,519 | 24 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grad Omiš.
Who Are the Airbnb Hosts in Grad Omiš?
Grad Omiš has a relatively balanced host base.
Host Profile Insights for Grad Omiš
- A 42.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 19.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 25.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 51.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Grad Omiš averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Grad Omiš
These are the highest-grossing professional property management operations in Grad Omiš, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Ferie Home Agency | 65 | $3,453,289 | $466 | 51.9% | 4.96/5 |
| Bernard | 5 | $340,944 | $457 | 52.1% | 4.90/5 |
| Orgon Tourist Agency | 4 | $198,683 | $878 | 42.0% | 5.00/5 |
| Marijana | 1 | $184,301 | $3,272 | 37.2% | 5.00/5 |
| Novasol | 6 | $168,366 | $438 | 53.3% | 4.57/5 |
| Rosana | 12 | $141,960 | $201 | 38.8% | 4.88/5 |
| Novasol | 6 | $127,519 | $284 | 44.7% | 4.83/5 |
| Ferie Home | 1 | $95,161 | $762 | 42.4% | 4.97/5 |
| FerieHome | 1 | $94,219 | $495 | 58.5% | 4.93/5 |
| Zrinka | 20 | $88,612 | $133 | 30.9% | 4.88/5 |
Management Company Insights for Grad Omiš
- The leading management company, Ferie Home Agency, operates 65 listings with $3,453,289 in gross revenue — a useful benchmark for what scale looks like in Grad Omiš.
- Top managers average 12 properties each, suggesting professional management in Grad Omiš still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.89/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 19.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Grad Omiš's Airbnb Market Compare to Nearby Cities?
How does the Grad Omiš Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Općina Klis, Grad Omiš has 8 percentage points lower occupancy and about $180 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 15 | $3,900 | $560.04 | 48% |
| Strožanac Gornji | 36 | $2,971 | $425.72 | 45% |
| Grubine | 29 | $2,904 | $478.91 | 46% |
| Općina Klis | 89 | $2,794 | $387.97 | 51% |
| Srinjine | 41 | $2,758 | $387.91 | 44% |
| Gornja Podstrana | 41 | $2,605 | $348.48 | 49% |
| Zemunik Gornji | 13 | $2,472 | $335.55 | 47% |
| Murvica | 34 | $2,425 | $355.37 | 43% |
| Briševo | 19 | $2,377 | $370.68 | 42% |
| Dugopolje | 21 | $2,365 | $335.46 | 45% |
Frequently Asked Questions About Airbnb in Grad Omiš
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Grad Omiš.
How much do Airbnb hosts make in Grad Omiš?
Grad Omiš hosts earn about $14,628 per year on average, with an average nightly rate of $208 and RevPAR of $107. Those figures describe the typical revenue environment for active listings in Grad Omiš, Split-Dalmatia County, not the ceiling for the best operators. Source: AirROI 2026 data, Grad Omiš market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Grad Omiš?
The average Airbnb occupancy rate in Grad Omiš is 42.7%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Grad Omiš?
Listings in Grad Omiš average $208 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Grad Omiš?
Grad Omiš currently has about 1,225 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Grad Omiš?
AirROI currently classifies the short-term rental regulation level in Grad Omiš as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Grad Omiš?
RevPAR in Grad Omiš is about $107. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Grad Omiš?
At 42.7% occupancy, Grad Omiš can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $14,628, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Grad Omiš?
The average booking lead time in Grad Omiš is about 88 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Grad Omiš?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Grad Omiš include Omiš Old Town, Pisak, Duće. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Grad Omiš?
entire_home listings make up 97.3% of the active supply in Grad Omiš. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Grad Omiš compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $46,797 in average annual revenue with 47.8% occupancy, compared to Grad Omiš's $14,628 and 42.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Grad Omiš?
The average Airbnb stay length in Grad Omiš is about 8.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Grad Omiš?
Airbnb listings in Grad Omiš average 4.87 out of 5 overall. About 34.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Grad Omiš?
Pool and Children's playroom are among the strongest revenue-linked amenities in Grad Omiš. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Grad Omiš?
Yes. About 52.2% of active Airbnb listings in Grad Omiš charge a cleaning fee, and the average fee is $99. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Grad Omiš?
A 42.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.