Primošten, Šibenik-Knin County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Primošten, Šibenik-Knin County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,173 per year — at a $152 nightly rate, 38.7% occupancy, and a $66 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 147 active listings, Primošten is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply declined 8.7% and revenue has grown even as nightly rates softened, pointing to strengthened occupancy among remaining listings. Fewer competitors and resilient demand create favorable conditions for well-run properties.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Primošten?
In Primošten, the headline Airbnb metrics are $8,173 in average annual revenue,38.7% occupancy, $152 ADR, and $66 in RevPAR, and guests book about 70 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Primošten?
Understanding the monthly revenue variations for Airbnb listings in Primošten is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Primošten is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Primošten across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,322+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,066 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,100 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $497, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Primošten
What Is the Monthly Airbnb Occupancy Rate in Primošten?
Maximize your bookings by understanding the Primošten STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Primošten:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Primošten
What Is the Average Airbnb Nightly Rate in Primošten?
Effective short term rental pricing strategy in Primošten involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Primošten typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Primošten
What Is the RevPAR for Airbnb in Primošten?
RevPAR in Primošten is currently $66. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $24 RevPAR.
- Typical properties (Median) generate $53 RevPAR.
- Strong performers (Top 25%) earn $92 RevPAR.
- Best-in-class (Top 10%) achieve $133 RevPAR.
Average Monthly RevPAR Trend in Primošten
RevPAR Insights for Primošten
- The average RevPAR in Primošten is $66. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($133) and bottom 25% ($24) is $109, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Primošten benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $92+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Primošten?
Primošten's peak Airbnb season falls in August, July, June, while the softest stretch is February, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,744 per month
- Occupancy rates average 46.6%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,285 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $161
Low Season (February, March, December)
- Revenue drops to average $370 per month
- Occupancy decreases to average 7.7%
- Daily rates adjust to average $141
Seasonality Insights for Primošten
- Airbnb seasonality in Primošten is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Primošten's highest earning potential, with monthly revenues climbing to $3,270, occupancy reaching 54.1%, and ADRs peaking at $190.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $134.
- Lower occupancy paired with meaningful seasonality means hosts in Primošten need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Primošten, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Primošten?
Low regulation and minimal registration activity in Primošten, Šibenik-Knin County, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Primošten to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Primošten?
Primošten is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Primosten Old Town | Charming medieval architecture and vibrant local culture. A prime location for tourists seeking an authentic Croatian experience with stunning sea views. | Church of St. George, Dominican Monastery, Primosten Beach, The Golden Horn, Local restaurants with seafood specialties |
| Raduca Beach | Popular beach known for its clear waters and family-friendly atmosphere. Ideal for beach lovers and families looking for a relaxing getaway. | Raduca Beach, Water sports rentals, Sunset beach bars, Beachfront promenade, Nearby restaurants |
| Sokolarski Raptor Center | Unique attraction focusing on the conservation of birds of prey, offering educational experiences. Draws nature enthusiasts and families. | Bird watching tours, Raptor rehabilitation programs, Nature trails, Guided educational tours |
| Kremik Marina | A modern marina that attracts boaters and yachters. Ideal for those interested in nautical activities and luxury vacations. | Boat rentals, Waterfront restaurants, Marina facilities, Sailing tours, Local shops |
| Cape Pelegrin | A scenic natural area perfect for hiking and nature walks. Appeals to those looking for outdoor adventures and stunning landscapes. | Hiking trails, Scenic viewpoints, Nature photography, Picnic spots, Wildlife watching |
| Trogir | Nearby historic town, a UNESCO World Heritage Site known for its well-preserved medieval architecture. A great day trip for tourists staying in Primosten. | Trogir Cathedral, Kamerlengo Fortress, The Cipiko Palace, Trogir Market, Riva promenade |
| Kopanica | A quieter residential area, perfect for tourists looking for a more local experience while still being close to the beach and other attractions. | Local cafes, Markets, Quiet streets, Cultural experiences, Community events |
| Biograd na Moru | A nearby town that provides additional entertainment and tourist amenities. Great for those wanting to explore more of the Dalmatian Coast. | Biograd Beach, Aquarium Biograd, Marina Kornati, Historical sites, Seaside cafes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Primošten offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Primošten?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Primošten
- The Primošten Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 147 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Primošten, Apartment/Condo properties are the most common (78.2%), reflecting the local real estate landscape.
- Houses represent a significant 17% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Primošten Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Primošten
- The dominant room capacity in Primošten is 2 bedrooms listings, making up 37.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 74.8% of the active Airbnb listings in Primošten, indicating a high concentration in these sizes.
Primošten Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Primošten
- The most common guest capacity trend in Primošten vacation rentals is listings accommodating 4 guests (35.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Primošten STR market, accounting for 53.8% of listings.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Primošten.
- On average, properties in Primošten are equipped to host 3.9 guests.
How Do Listings in Primošten Compare on Quality?
Listing quality in Primošten can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Primošten
- At 24.3 photos per listing on average, Primošten hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Primošten averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Primošten?
Amenity Prevalence
Amenity Insights for Primošten
- Essential amenities in Primošten that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Primošten: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Primošten to stay competitive.
Which Airbnb Amenities Boost Revenue in Primošten?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Primošten, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
DryerHigh opportunity | 3.4% | $27,500 | $7,492 | 267.1% |
High chair | 10.9% | $19,099 | $6,838 | 179.3% |
Pool | 11.6% | $18,400 | $6,835 | 169.2% |
Cooking basics | 61.9% | $10,687 | $4,086 | 161.5% |
Gym | 14.3% | $17,124 | $6,681 | 156.3% |
Iron | 32.7% | $13,538 | $5,571 | 143.0% |
Smoke alarmHigh opportunity | 4.8% | $18,111 | $7,676 | 135.9% |
Crib | 22.4% | $14,693 | $6,285 | 133.8% |
Dishwasher | 25.9% | $14,102 | $6,106 | 131.0% |
Hair dryer | 55.8% | $10,813 | $4,842 | 123.3% |
Revenue Impact Insights for Primošten
- Dryer tops the revenue impact list with a 267.1% uplift — listings with this amenity earn $27,500 vs. $7,492 without it.
- High-opportunity amenities — Dryer, Smoke alarm — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Dryer — it has the best combination of high revenue impact and low market saturation in Primošten.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Primošten STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Primošten. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPrimošten Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Primošten
- The typical guest profile for Airbnb in Primošten consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.7% of guests.
- Key international markets include Germany (16.9%) and United Kingdom (9.8%).
- Top languages spoken are English (42.4%) followed by German (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Primošten?
Listings in Primošten average 4.8 out of 5 overall, with about 14.9 reviews per active listing and 27.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Primošten
- With an overall rating of 4.8, Primošten listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.9), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Primošten Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Primošten
- The most common availability pattern in Primošten falls within the 271-366 days range, representing 86.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Primošten (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Primošten?
Average Booking Lead Time by Month
Booking Lead Time Insights for Primošten
- The overall average booking lead time for vacation rentals in Primošten is 70 days.
- Guests book furthest in advance for stays during January (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (74 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Primošten.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Primošten averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Primošten?
Guests in Primošten stay about 8 nights on average, generating roughly 908 reservations and 6.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Primošten
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Primošten
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Mar (17.7 nights) and shorten in Dec (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Primošten Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
9.5% of total
2 Nights
3 listings
2% of total
3 Nights
11 listings
7.5% of total
4-6 Nights
38 listings
25.9% of total
7-29 Nights
16 listings
10.9% of total
30+ Nights
65 listings
44.2% of total
Key Insights
- The most prevalent minimum stay requirement in Primošten is 30+ Nights, adopted by 44.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (44.2%) caters to monthly stays (30+ nights) in Primošten, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.2% of Primošten hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Primošten.
Primošten Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.7% of total
Super Strict 30 Days
19 listings
12.9% of total
Super Strict 60 Days
4 listings
2.7% of total
Flexible
5 listings
3.4% of total
Moderate
10 listings
6.8% of total
Firm
87 listings
59.2% of total
Strict
21 listings
14.3% of total
Cancellation Policy Insights for Primošten
- The prevailing Airbnb cancellation policy trend in Primošten is Firm, used by 59.2% of listings.
- A majority (73.5%) of hosts in Primošten utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 59.2% market standard in Primošten.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Primošten.
How Much Are Airbnb Cleaning Fees in Primošten?
Cleaning fees in Primošten are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Primošten
- About 50.3% of Primošten listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($42) and median ($6) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 3.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Primošten median of $6. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Primošten Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Primoštenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Primosten Hills North - Luxury Villa
Entire Place • 4 bedrooms
Villa Antonio
Entire Place • 5 bedrooms
Beachfront Villa Allegria with Pool
Entire Place • 3 bedrooms
Beautiful top apartment with pool and unique sea view!
Entire Place • 2 bedrooms
Villa Oaza Primošten With Heated Pool
Entire Place • 1 bedroom
Beautiful House by the Sea - "Roza"
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Primošten?
Learn from the best! This table showcases top-performing Airbnb hosts in Primošten based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pam-Villas. | 1 | $67,356 | 2 | Not Rated |
| Zivana | 8 | $61,272 | 12 | 5.00/5.0 |
| Svjetlana | 20 | $46,150 | 96 | 4.63/5.0 |
| Darijo - VIP Holiday Booker | 2 | $43,636 | 6 | 4.50/5.0 |
| Ankica | 2 | $43,023 | 89 | 4.99/5.0 |
| Nikolina | 2 | $42,899 | 126 | 4.89/5.0 |
| Ana | 7 | $39,932 | 50 | 4.69/5.0 |
| Novasol | 1 | $38,575 | 1 | Not Rated |
| Tonci | 5 | $35,546 | 69 | 4.95/5.0 |
| Maria | 4 | $34,168 | 86 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Primošten.
Who Are the Airbnb Hosts in Primošten?
Primošten has a relatively balanced host base.
Host Profile Insights for Primošten
- Only 27.2% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 22.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 40.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Primošten averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Primošten
These are the highest-grossing professional property management operations in Primošten, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Pam-Villas. | 1 | $67,356 | $567 | 43.9% | N/A |
| Zivana | 8 | $61,272 | $181 | 36.6% | 5.00/5 |
| Darijo - VIP Holiday Booker | 2 | $43,636 | $531 | 31.2% | 4.50/5 |
| Novasol | 1 | $38,575 | $608 | 30.4% | N/A |
| Antonia | 1 | $21,287 | $202 | 41.0% | 5.00/5 |
| Adriagate Travel Agency | 11 | $20,374 | $112 | 22.6% | 4.64/5 |
| Novasol | 1 | $16,504 | $268 | 24.9% | N/A |
| Adriagate Travel Agency | 6 | $5,204 | $103 | 21.1% | 4.63/5 |
| Adriagate Travel Agency | 1 | $814 | $106 | 11.3% | 4.71/5 |
| Adriagate Travel Agency | 1 | $716 | $108 | 20.0% | N/A |
Management Company Insights for Primošten
- The leading management company, Pam-Villas., operates 1 listings with $67,356 in gross revenue — a useful benchmark for what scale looks like in Primošten.
- Top managers average 3 properties each, suggesting professional management in Primošten still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.75/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Primošten's Airbnb Market Compare to Nearby Cities?
How does the Primošten Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Općina Klis, Primošten has 15 percentage points lower occupancy and about $225 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 15 | $3,971 | $548.64 | 52% |
| Općina Klis | 87 | $3,322 | $377.17 | 54% |
| Crno | 15 | $3,219 | $447.00 | 38% |
| Srinjine | 39 | $3,187 | $370.50 | 48% |
| Zemunik Gornji | 12 | $3,172 | $337.72 | 51% |
| Strožanac Gornji | 36 | $3,152 | $396.44 | 47% |
| Kaštel Štafilić | 13 | $3,066 | $560.02 | 44% |
| Murvica | 30 | $2,997 | $363.47 | 46% |
| Gornja Podstrana | 39 | $2,959 | $341.07 | 53% |
| Dugopolje | 19 | $2,879 | $327.16 | 49% |
Frequently Asked Questions About Airbnb in Primošten
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Primošten.
How much do Airbnb hosts make in Primošten?
Primošten hosts earn about $8,173 per year on average, with an average nightly rate of $152 and RevPAR of $66. Those figures describe the typical revenue environment for active listings in Primošten, Šibenik-Knin County, not the ceiling for the best operators. Source: AirROI 2026 data, Primošten market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Primošten?
The average Airbnb occupancy rate in Primošten is 38.7%. August is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Primošten?
Listings in Primošten average $152 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Primošten?
Primošten currently has about 147 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Primošten?
AirROI currently classifies the short-term rental regulation level in Primošten as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Primošten?
RevPAR in Primošten is about $66. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Primošten?
Occupancy of 38.7% means Primošten is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,173, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Primošten?
The average booking lead time in Primošten is about 70 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Primošten?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Primošten include Primosten Old Town, Raduca Beach, Sokolarski Raptor Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Primošten?
entire_home listings make up 93.2% of the active supply in Primošten. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Primošten compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $47,653 in average annual revenue with 52.1% occupancy, compared to Primošten's $8,173 and 38.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Primošten?
The average Airbnb stay length in Primošten is about 8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Primošten?
Airbnb listings in Primošten average 4.8 out of 5 overall. About 27.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Primošten?
Dryer and High chair are among the strongest revenue-linked amenities in Primošten. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Primošten?
Yes. About 50.3% of active Airbnb listings in Primošten charge a cleaning fee, and the average fee is $42. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Primošten?
At 27.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.