Tourism statisticsCountry2026
Serbia Tourism Statistics: 2.4M Arrivals in 2024
Serbia recorded 2.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 125,900 Airbnb stays in Serbia in the 12 months to October 2026, with Belgrade the most booked city. The busiest month was September.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 680,905
- Typical Airbnb stay
- 5.4 nights
- Busiest Airbnb month
- September
- From abroad, among guests who left a review
- 90%
Key facts
Serbia Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts Serbia at 2.4 million international tourist arrivals in 2024, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in Serbia at 125,900 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Serbia added up to 680,905 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Serbia lasted 5.4 nights in the 12 months to October 2026, booked about 32 days ahead.
Busiest months
- AirROI ranks September the busiest Airbnb month in Serbia in the 12 months to October 2026, followed by August and July, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Serbia ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Serbia in July were booked furthest ahead, about 41 days, against 21 days for March, in the 12 months to October 2026.
Guests
- AirROI estimates 90% of Serbia Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 11% and Germany at 9.1%.
By place
- AirROI ranks Serbia 28th for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
- AirROI estimates Belgrade had the most Airbnb stays of the 10 towns it lists in Serbia in the 12 months to October 2026, at 90,430, ahead of Novi Sad and Niš.
Official numbers
How Many Tourists Visit Serbia?
UN Tourism counted 2.4 million international tourist arrivals in 2024, via Our World in Data.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 2.4 millionInternational tourist arrivals | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in Serbia
Serbia had 7,645 Airbnb homes in the 12 months to October 2026. They took an estimated 125,900 stays and 680,905 nights. A typical stay lasted 5.4 nights and was booked about 32 days ahead. AirROI's figures cover the 37 towns it tracks in Serbia; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 7,645
- Airbnb stays, estimate
- 125,900
- Airbnb nights, estimate
- 680,905
- Typical stay
- 5.4 nights
- Booked ahead
- 32 days
Busiest months
When Is the Busiest Time in Serbia?
On Airbnb, September was the busiest month in Serbia in the 12 months to October 2026, then August and July. January was the quietest. The six busiest months run unbroken from May to October.
September ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: September, August, July, May, June, October, April, March, December, November, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| September | 10.8% | 32 days |
| August | 10.4% | 38 days |
| July | 9.0% | 41 days |
| May | 8.9% | 33 days |
| June | 8.8% | 32 days |
| October | 8.6% | 27 days |
| April | 8.1% | 29 days |
| March | 7.6% | 21 days |
| December | 7.5% | 38 days |
| November | 7.5% | 23 days |
| February | 6.6% | 23 days |
| January | 6.2% | 27 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Serbia Airbnb Guests Come From?
Among Serbia Airbnb guests who left a review as of October 2026, 90% came from abroad, led by the United States at 11% and Germany at 9.1%, AirROI estimates. Among the same guests, Belgrade was the top origin city at 5.7%, ahead of London at 2.6%. The figures rest on 350,191 reviews, written over many years.
90% from abroad
Among guests who left a review, as of October 2026
- From abroad 90%
- From within Serbia 10%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Serbia
Belgrade, Novi Sad and Niš took 83% of Airbnb stays in Serbia in the 12 months to October 2026. August is the busiest Airbnb month in 6 of the 10 towns, led by Niš, and September in 2, led by Belgrade. Among guests who left a review, the share from abroad across these towns runs from 69% in Kragujevac to 93% in Belgrade.
| Belgrade | 90,430 |
| Novi Sad | 10,987 |
| Niš | 3,289 |
| Cajetina Municipality | 2,348 |
| Bajina Basta Municipality | 2,211 |
| Subotica | 2,202 |
| Zlatibor | 1,562 |
| Vrnjačka Banja | 831 |
| Raska Municipality | 779 |
| Kragujevac | 709 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Serbia is the top origin in 9 of 10 towns, among guests who left a review, so this column names the top country abroad. Lists the 10 of Serbia's 37 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Serbia
How many tourists visit Serbia?
Serbia had 2.4 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 125,900 Airbnb stays in Serbia in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Serbia?
The busiest Airbnb month in Serbia in the 12 months to October 2026 was September, then August and July. The six busiest months run from May to October.
What is the quietest month in Serbia?
January was the quietest Airbnb month in Serbia in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 27 days ahead, against 41 days for July.
How long is a typical Airbnb stay in Serbia?
A typical Airbnb stay in Serbia lasted 5.4 nights in the 12 months to October 2026, booked about 32 days ahead. By month, stays ran from 4.7 nights in December to 6.4 nights in July.
Where do Airbnb guests in Serbia come from?
Of Serbia Airbnb guests who left a review as of October 2026, 90% came from abroad, AirROI estimates. The largest groups were the United States at 11% and Germany at 9.1%. Among the same guests, the top origin city was Belgrade at 5.7%, ahead of London at 2.6%.
What is the most booked town in Serbia on Airbnb?
Belgrade was the most booked town in Serbia on Airbnb, with an estimated 90,430 stays in the 12 months to October 2026, ahead of Novi Sad and Niš.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (2.4 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 125,900 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 37 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 350,191 reviews and describes guests who left a review, not everyone who stayed. Read the method page.