Maratea, Basilicata Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Maratea, Basilicata? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,218 per year — at a $145 nightly rate, 34.6% occupancy, and a $52 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 98 active listings, Maratea is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply declined 8.4% and revenue has grown even as nightly rates softened, pointing to strengthened occupancy among remaining listings. Fewer competitors and resilient demand create favorable conditions for well-run properties.
Regulation is high and 89% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Maratea?
In Maratea, the headline Airbnb metrics are $8,218 in average annual revenue,34.6% occupancy, $145 ADR, and $52 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maratea?
Understanding the monthly revenue variations for Airbnb listings in Maratea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maratea is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maratea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,830+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,766 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $961 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $509, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maratea
What Is the Monthly Airbnb Occupancy Rate in Maratea?
Maximize your bookings by understanding the Maratea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maratea:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maratea
What Is the Average Airbnb Nightly Rate in Maratea?
Effective short term rental pricing strategy in Maratea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maratea typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Maratea
What Is the RevPAR for Airbnb in Maratea?
RevPAR in Maratea is currently $52. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $66 RevPAR.
- Best-in-class (Top 10%) achieve $88 RevPAR.
Average Monthly RevPAR Trend in Maratea
RevPAR Insights for Maratea
- The average RevPAR in Maratea is $52. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($88) and bottom 25% ($27) is $61, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Dec, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maratea benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $66+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maratea?
Maratea's peak Airbnb season falls in August, July, November, while the softest stretch is February, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, November)
- Revenue averages $2,461 per month
- Occupancy rates average 45.8%
- Daily rates average $165
Shoulder Season
- Revenue averages $1,193 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $156
Low Season (February, March, December)
- Revenue drops to average $577 per month
- Occupancy decreases to average 12.9%
- Daily rates adjust to average $155
Seasonality Insights for Maratea
- Airbnb seasonality in Maratea is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Maratea's highest earning potential, with monthly revenues climbing to $3,242, occupancy reaching 60.2%, and ADRs peaking at $177.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $499, occupancy could drop to 12.3%, and ADRs may adjust to $150.
- Lower occupancy paired with meaningful seasonality means hosts in Maratea need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Maratea, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Maratea, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Maratea?
Yes, Maratea, Basilicata, Italy enforces high STR regulations and 89% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maratea to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 89% licensed listings)
What Are the Best Neighborhoods for Airbnb in Maratea?
Maratea is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maratea Historic Center | The charming historic center of Maratea offers beautiful architecture, narrow streets, and local shops. It's a scenic area that attracts tourists interested in culture and history. | Church of Santa Maria Maggiore, Statue of Christ the Redeemer, Piazza della Libertà, Maratea's ancient ruins, Local artisan shops |
| Fiumicello | A beautiful beach area known for its stunning coastline and clear waters. It's perfect for those looking to enjoy sunbathing and water sports while being close to amenities. | Fiumicello Beach, Local seafood restaurants, Beach clubs, Water sports activities, Scenic walking paths |
| Cape Palinuro | Famous for its breathtaking cliffs and crystal-clear waters, Cape Palinuro attracts nature lovers and beachgoers looking for adventure and relaxation. | Caves of Palinuro, Cala Bianca Beach, Boat excursions, Hiking trails, Scenic lookout points |
| Ballotta | A quaint village offering panoramic views of the coastline and mountains. It's ideal for those who want a peaceful retreat away from the hustle and bustle. | Historical sites, Mountain hiking, Local festivals, Tranquil environment, Local cuisine experiences |
| La Secca | A scenic beach area with soft sands and clear waters, ideal for families and beach lovers. It offers plenty of activities and amenities nearby. | La Secca Beach, Beachfront restaurants, Water activities, Sunbathing spots, Family-friendly environment |
| Trecchina | Located in the hills, Trecchina offers charming streets and a local vibe. It's a great spot for visitors looking for mountain activities and traditional cuisine. | Local eateries, Hiking trails, Scenic views of Maratea, Cultural heritage sites, Festivals and events |
| Pian del Conca | This area is known for its agritourism and rural charm. Visitors can enjoy nature and experience the traditional lifestyle of the Basilicata region. | Agricultural tours, Traditional food experiences, Nature walks, Biodiversity, Local community events |
| Grotto di Maratea | A natural site offering stunning cave formations and geological wonders. It's popular among tourists interested in exploring nature and outdoor activities. | Cave tours, Guided hikes, Nature photography, Wildlife watching, Scenic landscapes |
Because Maratea has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Maratea?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maratea
- The Maratea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.7% of the 98 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maratea, Apartment/Condo properties are the most common (44.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.0%) offer potential for unique stay experiences.
Maratea Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maratea
- The dominant room capacity in Maratea is 1 bedroom listings, making up 44.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.5% of the active Airbnb listings in Maratea, indicating a high concentration in these sizes.
Maratea Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maratea
- The most common guest capacity trend in Maratea vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Maratea STR market, accounting for 51.0% of listings.
- 16.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maratea.
- On average, properties in Maratea are equipped to host 3.7 guests.
How Do Listings in Maratea Compare on Quality?
Listing quality in Maratea can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Maratea
- At 25.2 photos per listing on average, Maratea hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Maratea averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Maratea?
Amenity Prevalence
Amenity Insights for Maratea
- Essential amenities in Maratea that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maratea: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maratea to stay competitive.
Which Airbnb Amenities Boost Revenue in Maratea?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Maratea, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 73.5% | $9,816 | $3,794 | 158.7% |
Pets allowed | 50.0% | $11,592 | $4,845 | 139.3% |
Books and reading material | 10.2% | $15,958 | $7,339 | 117.5% |
Hot water | 88.8% | $8,742 | $4,076 | 114.4% |
Fire extinguisher | 38.8% | $12,089 | $5,767 | 109.6% |
Sun loungersHigh opportunity | 6.1% | $16,116 | $7,703 | 109.2% |
Pack ’n play/Travel crib | 12.2% | $14,383 | $7,358 | 95.5% |
Heating | 65.3% | $9,845 | $5,156 | 90.9% |
Hot water kettle | 17.3% | $13,516 | $7,106 | 90.2% |
Essentials | 80.6% | $9,047 | $4,772 | 89.6% |
Revenue Impact Insights for Maratea
- Wifi tops the revenue impact list with a 158.7% uplift — listings with this amenity earn $9,816 vs. $3,794 without it.
- High-opportunity amenities — Sun loungers — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water, Essentials — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sun loungers — it has the best combination of high revenue impact and low market saturation in Maratea.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Maratea STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maratea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaratea Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maratea
- The typical guest profile for Airbnb in Maratea consists of a mix of domestic (39%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 39.4% of guests.
- Key international markets include Italy (39.4%) and France (8.7%).
- Top languages spoken are English (38.7%) followed by Italian (20.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Maratea?
Listings in Maratea average 4.74 out of 5 overall, with about 20.7 reviews per active listing and 17.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Maratea
- An average rating of 4.74 places Maratea in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 17.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 17.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Maratea Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maratea
- The most common availability pattern in Maratea falls within the 271-366 days range, representing 80.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Maratea (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maratea?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maratea
- The overall average booking lead time for vacation rentals in Maratea is 55 days.
- Guests book furthest in advance for stays during August (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Maratea.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Maratea averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Maratea?
Guests in Maratea stay about 6.2 nights on average, generating roughly 934 reservations and 9.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Maratea
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Maratea
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Mar (9.5 nights) and shorten in Oct (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Maratea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
8.2% of total
2 Nights
12 listings
12.2% of total
3 Nights
7 listings
7.1% of total
4-6 Nights
12 listings
12.2% of total
7-29 Nights
11 listings
11.2% of total
30+ Nights
48 listings
49% of total
Key Insights
- The most prevalent minimum stay requirement in Maratea is 30+ Nights, adopted by 49% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49%) caters to monthly stays (30+ nights) in Maratea, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49% of Maratea hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 49% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maratea.
Maratea Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1% of total
Flexible
29 listings
29.6% of total
Moderate
45 listings
45.9% of total
Firm
23 listings
23.5% of total
Cancellation Policy Insights for Maratea
- The prevailing Airbnb cancellation policy trend in Maratea is Moderate, used by 45.9% of listings.
- The market strongly favors guest-friendly terms, with 75.5% of listings offering Flexible or Moderate policies. This suggests guests in Maratea may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.9% market standard in Maratea.
- Regularly review your cancellation policy against competitors and market demand shifts in Maratea.
How Much Are Airbnb Cleaning Fees in Maratea?
Cleaning fees in Maratea are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Maratea
- About 63.3% of Maratea listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($206) and median ($46) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Maratea median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Maratea Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marateabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Relaxation minutes from the beach.
Entire Place • 2 bedrooms
In the heart of the old town of Maratea
Entire Place • 3 bedrooms
House by the sea
Entire Place • 3 bedrooms
Primavera Vacation Home
Entire Place • 2 bedrooms
VILLA ADELITA a Maratea
Entire Place • 4 bedrooms
Villa vista mare
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maratea?
Learn from the best! This table showcases top-performing Airbnb hosts in Maratea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Biagio | 3 | $58,601 | 78 | 4.78/5.0 |
| Luca | 2 | $40,325 | 36 | 4.63/5.0 |
| Antonio | 2 | $39,372 | 91 | 4.80/5.0 |
| Giacomo | 2 | $38,593 | 31 | 4.89/5.0 |
| Mirella | 1 | $37,716 | 62 | 4.97/5.0 |
| Alessandro | 2 | $29,814 | 9 | 5.00/5.0 |
| Gianluca | 2 | $29,230 | 76 | 4.91/5.0 |
| Kræn Blume | 1 | $28,697 | 10 | 5.00/5.0 |
| Luciana | 2 | $27,658 | 9 | 4.83/5.0 |
| Giuseppe | 4 | $26,787 | 115 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maratea.
Who Are the Airbnb Hosts in Maratea?
Maratea has a relatively balanced host base.
Host Profile Insights for Maratea
- Only 25.5% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 1.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 44.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Maratea averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Maratea
These are the highest-grossing professional property management operations in Maratea, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Ruralis | 1 | $19,925 | $127 | 33.9% | 4.30/5 |
Management Company Insights for Maratea
- The leading management company, Ruralis, operates 1 listings with $19,925 in gross revenue — a useful benchmark for what scale looks like in Maratea.
- Top managers average 1 properties each, suggesting professional management in Maratea still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.3/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 1.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Maratea's Airbnb Market Compare to Nearby Cities?
How does the Maratea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Positano, Maratea has 17 percentage points lower occupancy and about $505 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 676 | $6,534 | $649.99 | 52% |
| Praiano | 351 | $4,197 | $447.22 | 50% |
| Conca dei Marini | 124 | $3,988 | $435.45 | 46% |
| Sorrento | 1,556 | $3,815 | $351.21 | 48% |
| Capri | 409 | $3,715 | $587.47 | 37% |
| Massa Lubrense | 774 | $3,275 | $419.31 | 42% |
| Amalfi | 487 | $3,160 | $331.49 | 45% |
| Furore | 140 | $3,138 | $332.24 | 52% |
| Ravello | 250 | $3,084 | $346.81 | 43% |
| Atrani | 129 | $2,560 | $228.45 | 50% |
Frequently Asked Questions About Airbnb in Maratea
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maratea.
How much do Airbnb hosts make in Maratea?
Maratea hosts earn about $8,218 per year on average, with an average nightly rate of $145 and RevPAR of $52. Those figures describe the typical revenue environment for active listings in Maratea, Basilicata, not the ceiling for the best operators. Source: AirROI 2026 data, Maratea market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Maratea?
The average Airbnb occupancy rate in Maratea is 34.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maratea?
Listings in Maratea average $145 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maratea?
Maratea currently has about 98 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maratea?
AirROI currently classifies the short-term rental regulation level in Maratea as High. The dataset also shows about 88.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maratea?
RevPAR in Maratea is about $52. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maratea?
Occupancy of 34.6% means Maratea is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,218, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maratea?
The average booking lead time in Maratea is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maratea?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maratea include Maratea Historic Center, Fiumicello, Cape Palinuro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maratea?
entire_home listings make up 82.7% of the active supply in Maratea. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maratea compare to nearby Airbnb markets?
Among neighboring markets, Positano posts $78,408 in average annual revenue with 51.9% occupancy, compared to Maratea's $8,218 and 34.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Maratea?
The average Airbnb stay length in Maratea is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Maratea?
Airbnb listings in Maratea average 4.74 out of 5 overall. About 17.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Maratea?
Wifi and Pets allowed are among the strongest revenue-linked amenities in Maratea. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Maratea?
Yes. About 63.3% of active Airbnb listings in Maratea charge a cleaning fee, and the average fee is $206. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Maratea?
At 25.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.