Swimming pool and stunning panorama. What else? Entire home · 5 bedrooms Rated 4.87 - Revenue
- €61,229
- Occupancy
- 52.4%
- Daily rate
- €630
Prices in
Airbnb market data · 202612 months to September 2026
Varazze, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Varazze brought in €14,321 over the 12 months through September 2026, in line with the Liguria average of €14,421.
The short answer
Varazze Airbnb Market at a Glance
Rates are in line with the Liguria average, but bookings trail it. Listings averaged €166 a night and were booked on 34% of available nights, against €160 and 37% for the Liguria average.
Timing matters: in August, usually the best month, the average listing earns about 6 times as much as in January, usually the slowest.
With 212 active listings, Varazze is the 22nd-largest of 128 Liguria markets AirROI tracks. From a year earlier, average revenue rose 38% while the number of active listings grew 8%.
Browse the live Varazze Airbnb market
See Every Varazze Listing
Revenue
How Much Do Airbnb Hosts Make in Varazze?
Gross bookings per Varazze listing averaged €14,321 over the 12 months to September 2026 (Liguria average: €14,421), before cleaning, platform and management costs and taxes.
In a typical year, the average Varazze listing brings in €4,240 in August, its best month, and €708 in January, its slowest. July runs within 2% of August, so either can come out on top in a given year. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €3,710+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn €2,540 or more, roughly €1,000 a month above the median.
- Typical properties (median) earn about €1,530 a month.
- Entry-level properties (bottom 25%) earn €788 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €4,490 €703
The dashed line is the average of the months shown, €1,750. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Varazze Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,989 | 39.1% | €168 | €66 | 48 days | 4 nights |
| Oct 2025 | €1,608 | 33.4% | €158 | €52 | 36 days | 3.9 nights |
| Nov 2025 | €763 | 21.6% | €155 | €25 | 14 days | 3.9 nights |
| Dec 2025 | €938 | 22.1% | €160 | €30 | 38 days | 3.7 nights |
| Jan 2026 | €713 | 16.8% | €156 | €23 | 29 days | 2.7 nights |
| Feb 2026 | €1,025 | 31.0% | €155 | €37 | 22 days | 4.8 nights |
| Mar 2026 | €1,022 | 26.3% | €157 | €33 | 16 days | 4.3 nights |
| Apr 2026 | €1,206 | 28.9% | €164 | €40 | 34 days | 3.2 nights |
| May 2026 | €1,721 | 34.5% | €180 | €56 | 54 days | 4.2 nights |
| Jun 2026 | €2,541 | 43.8% | €205 | €85 | 50 days | 5 nights |
| Jul 2026 | €4,492 | 57.3% | €225 | €145 | 79 days | 7.3 nights |
| Aug 2026 | €4,407 | 60.8% | €234 | €142 | 87 days | 6.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Varazze address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Varazze Profitable?
Yes, when it's run well. The average Varazze Airbnb took in €14,321 in the 12 months to September 2026, and run by its owner at everyday costs, about €850 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,430 a month.
Cleaning it yourself keeps the €1,110 a year guests pay in cleaning fees, for about €950 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €740 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Varazze Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €13,211 | €21,960 |
| Cleaning fees guests pay8% of Varazze bookings | €1,110 | €1,850 |
| Gross bookings | €14,321 | €23,810 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 50% of Varazze listings on Simplified Pricing, 3% for the rest | −€1,330 | −€2,220 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,110 | −€1,850 |
| Utilities and internetAbout 5% of bookings | −€720 | −€1,190 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€290 | −€480 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€430 | −€710 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€140 | −€140 |
| Permit and registrationWhere one is required | −€70 | −€70 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −€4,090 | −€6,660 |
| Left for housing costs, then profit | €10,231about €850 a month | €17,150about €1,430 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Varazze Airbnb Profit
The estimate starts from Varazze's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Varazze home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Varazze's Top Earners Get There
- More nights booked. The busiest quarter of Varazze listings are booked on 51% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of €140 adds about €1,410 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €185 a night or more, against a median of €140. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,320 a year.
- Open for the busy months. In a typical year, August brings the average listing about €4,240, against €708 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Varazze listings average 4.77 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,980 a month, against €1,190 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Varazze?
Varazze listings were booked on 34% of the nights they were open over the past year, 3 percentage points below the Liguria average (37%) and 5 points below the Italy average (39%). In a typical year, occupancy swings from 17% in January to 63% in August.
The busiest tenth of listings are booked about 4.9 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 51% or more, roughly four nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
August is usually the busiest month in Varazze, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 35% 65% 17%
Nightly rates
How Much Does an Airbnb Cost per Night in Varazze?
The average nightly rate in Varazze, known as ADR (average daily rate), was €166 over the past year, about the same as the Liguria average (€160) and about 5% below the Italy average of €175. In a typical year, rates swing with the seasons, from about €140 in October and November to about €215 in August.
The top 10% charge about 2.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €280+ a night, about twice the median.
- Strong performers (top 25%) charge €185 or more, about €45 above the median.
- Typical properties (median) charge about €140 a night.
- Entry-level properties (bottom 25%) charge €110 or less, about three-quarters of the median.
August rates run 52% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €234 €126
The dashed line is the average of the months shown, €164.
What Is the RevPAR for Airbnb in Varazze?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Varazze it averaged €65 over the past year, from about €23 in a typical January to about €137 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €120+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn €81 or more, about €30 a night above the median.
- Typical properties (median) earn about €53 per open night.
- Entry-level properties (bottom 25%) earn €30 or less, about 58% of the median.
August RevPAR is about 6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €145 €23
The dashed line is the average of the months shown, €57. The 12-month RevPAR of €65 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Varazze
Varazze has one high season, June through August, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about 4.5 times as much a month in June through August as in December through February.
Average revenue by month in Varazze
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €4,240 €708
The dashed line is the average of the 12 calendar months, €1,750.
Revenue by month in Varazze in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €708 |
| February | Low season | €875 |
| March | Low season | €1,030 |
| April | Low season | €1,340 |
| May | Low season | €1,440 |
| June | High season | €2,430 |
| July | High season | €4,170 |
| August | High season | €4,240 |
| September | Shoulder season | €1,800 |
| October | Low season | €1,390 |
| November | Low season | €782 |
| December | Low season | €830 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | €3,610 | 56% | €204 |
| Shoulder seasonSeptember | €1,800 | 40% | €152 |
| Low seasonOctober–May | €1,050 | 27% | €151 |
How Far in Advance Do Guests Book Airbnb in Varazze?
Guests book Varazze stays 50 days ahead on average (about seven weeks). August stays are booked furthest out, about 84 days ahead, and November stays closest to arrival, about 16 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 40 days 87 days 13 days
The 12-month figure of 50 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Varazze
99% of the 212 active listings in Varazze display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Varazze.
Neighborhoods
Best Neighborhoods for Airbnb in Varazze
AirROI's area guide picks seven Varazze neighborhoods that draw short-term rental guests, led by Varazze Beach, Centro Storico and Piani di Invrea. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Varazze Beach | A beautiful beach area known for its sandy shores and vibrant atmosphere. Popular with tourists and families, making it an ideal location for beachside accommodations. | Varazze Beach, Piazza Bovani, Grotte di Borgio Verezzi, Varazze Marina, Walk of Varazze, Cappella di San Nazario |
| Centro Storico | The historic center of Varazze features charming streets, local shops, and authentic Italian restaurants. Perfect for visitors wanting to immerse themselves in the culture and history of the town. | Church of Sant'Ambrogio, Palazzo Beato Jacques, Via Matteotti, local gelaterias, Museo del Mare |
| Piani di Invrea | A quieter area located slightly inland, offering beautiful views and a tranquil setting, appealing to those looking for a serene getaway close to nature and the beach. | Parco di Sculture di Rocca, hiking trails, views of the Ligurian coast, natural parks |
| Molo di Varazze | The marina area offers a mix of port activities and beachfront relaxation, attracting tourists interested in sailing, water sports, and dining by the sea. | Varazze Marina, restaurants and bars, sailing tours, beachfront promenades |
| Castello di Varazze | A historic castle area that provides scenic views and a hint of history, drawing visitors interested in heritage and culture. | Castello di Varazze, stunning views of the coast, medieval architecture |
| Scoglieri | This rocky area is ideal for those who enjoy snorkeling and exploring the natural beauty of the Ligurian coastline, appealing to adventure seekers and nature enthusiasts. | rugged coastline, snorkeling spots, natural rock formations |
| Borgo di Varazze | A picturesque village atmosphere with rustic charm, attracting those looking for a quaint and pleasant environment for their stay, showcasing traditional Ligurian lifestyle. | local markets, picturesque alleys, traditional Ligurian cuisine, vintage shops |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Varazze Airbnb Listings by Type and Size
Almost every Airbnb in Varazze is an entire home: 95% of listings, with private rooms at 5%. Apartments and condos account for 90% of the stock; houses come next at 9%.
Nearly all listings rent the whole place
Varazze Airbnb listings by room type
- Entire home 95%
- Private room 5%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 95.3% | 202 |
| Private room | 4.7% | 10 |
Apartments dominate the property mix
Varazze Airbnb listings by property type
- Apartment/Condo 90%
- House 9%
- Cabin/Outdoor <1%
- Hotel/Boutique <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 89.6% | 190 |
| House | 9.0% | 19 |
| Cabin/Outdoor | 0.9% | 2 |
| Hotel/Boutique | 0.5% | 1 |
How Many Bedrooms Do Airbnb Listings in Varazze Have?
Two-bedroom homes are the most common size in Varazze (44% of entire homes), followed by one-bedroom homes (38%). Shares are of the 201 entire homes that give a bedroom count; rented rooms are left out.
Varazze entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
38%
44%
15%
<1%
<1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.0% | 2 |
| 1 bedroom | 38.3% | 77 |
| 2 bedrooms | 44.3% | 89 |
| 3 bedrooms | 15.4% | 31 |
| 4 bedrooms | 0.5% | 1 |
| 5+ bedrooms | 0.5% | 1 |
What Each Home Size Earns in Varazze
A typical one-bedroom home in Varazze earned €10,100 over the past year, against €14,100 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 77 | €10,100 | €13,600 | €143 | 35% |
| 2 bedrooms | 89 | €10,600 | €14,800 | €175 | 34% |
| 3 bedrooms | 31 | €14,100 | €16,000 | €198 | 35% |
How Many Guests Do Airbnbs in Varazze Sleep?
The most common capacity in Varazze is four guests (40% of listings), and 37% of listings sleep six or more.
Varazze listings by guest capacity
Share of listings by the number of guests they sleep
<1%
3%
7%
40%
12%
31%
2%
4%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 0.5% | 1 |
| 2 guests | 3.4% | 7 |
| 3 guests | 6.8% | 14 |
| 4 guests | 40.5% | 83 |
| 5 guests | 12.2% | 25 |
| 6 guests | 30.7% | 63 |
| 7 guests | 2.0% | 4 |
| 8+ guests | 3.9% | 8 |
How Varazze Airbnb Listings Are Set Up
Varazze hosts set up an average of 3 beds per listing. 58% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 12
- Beds per listing
- 3
- Show exact location
- 58%
What Amenities Do Airbnb Listings in Varazze Offer?
Washers are close to standard in Varazze: 92% of listings have one, and 43% offer free parking on site.
Share of Varazze listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Varazze
Listings in Varazze with a smart lock earned about 90% more a year, on average, than those without: €25,800 against €13,700. The gap is smaller for sun loungers (about 85% more) and a sound system (about 70% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Varazze listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Smart lock | 5% | €25,800 | €13,700 | +89% |
| Sun loungers | 17% | €23,000 | €12,500 | +83% |
| Sound system | 5% | €23,400 | €13,900 | +69% |
| Gym | 18% | €20,400 | €13,000 | +57% |
| Free parking on premises | 43% | €18,000 | €11,500 | +56% |
| Outdoor furniture | 38% | €18,400 | €11,900 | +55% |
| Outdoor shower | 7% | €21,300 | €13,800 | +54% |
| Garden view | 9% | €20,800 | €13,700 | +52% |
| Waterfront | 25% | €19,000 | €12,800 | +49% |
| Outdoor dining area | 36% | €18,000 | €12,200 | +47% |
Guests
Who Books Airbnbs in Varazze?
Varazze splits its demand between home and abroad: 55% of guests who left reviews live outside Italy, led by visitors from Switzerland and Germany. Guests speak a mix of languages: English leads at 34%, followed by Italian and French.
55% of Varazze guests come from abroad
Where guests who left reviews live
- International 55%
- Domestic 45%
Where Varazze guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Milan | 12.8% |
| Turin | 2.9% |
| Lombardy | 2.0% |
| Bern | 1.5% |
| Zürich | 1.5% |
Where Varazze guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Italy | 44.9% |
| Switzerland | 16.2% |
| Germany | 12.1% |
| France | 10.3% |
| Netherlands | 1.9% |
Languages spoken by Varazze guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 33.6% |
| Italian | 20.4% |
| French | 15.2% |
| German | 12.2% |
| Spanish | 9.5% |
What Are Airbnb Guest Ratings in Varazze?
Varazze Airbnbs average 4.77 stars, and 28% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.60, against 4.87 for host communication.
Communication scores highest in Varazze; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.76 |
| Communication | 4.87 |
| Location | 4.73 |
| Check-in | 4.83 |
| Value | 4.60 |
Booking patterns
How Guests Book in Varazze: Stays, Rules and Fees
More than nine in ten Varazze listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Varazze listings are open to guests
Share of listings by days a year
- 271-366 days 62%
- 181-270 days 30%
- 91-180 days 8%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 61.8% | 131 |
| 181-270 days | 29.7% | 63 |
| 91-180 days | 8.5% | 18 |
Days a year Varazze listings are booked or blocked
Share of listings by days a year
- 181-270 days 8%
- 91-180 days 31%
- 31-90 days 35%
- 1-30 days 25%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 8.5% | 18 |
| 91-180 days | 30.7% | 65 |
| 31-90 days | 35.4% | 75 |
| 1-30 days | 25.5% | 54 |
What Is the Average Length of Stay for Airbnb in Varazze?
The average Varazze booking lasts 4.9 nights, longest in July and shortest in January. Listings took about 16 bookings each over the year, some 3,230 in all. About half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Varazze
Average nights per booking, by month of stay
Average 4.5 nights 7.3 nights 3.1 nights
Two-year average by calendar month.
Varazze Airbnb Minimum Stay Requirements
More than half of listings in Varazze accept stays of one or two nights.
Minimum stay set by Varazze listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Varazze?
Moderate is the most common cancellation policy in Varazze, used by 41% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: 55% of listings offer Flexible or Moderate terms, against 39% on Firm or stricter ones.
Cancellation policies of Varazze listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Varazze?
Nearly nine in ten Varazze listings charge a cleaning fee. The typical fee is about €60. Spread over the average stay of 4.9 nights, that adds roughly €12 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- €60
- Average cleaning fee
- €78
- Listings charging a fee
- 87.3%
- Share of gross revenue
- 7.8%
Top earners
Top-Earning Airbnbs and Hosts in Varazze
The top-grossing Airbnb in Varazze, a five-bedroom home, took in €61,200 over the past year, about 4.3 times the city's average of €14,300. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Swimming pool and stunning panorama. What else? Entire home · 5 bedrooms Rated 4.87 
La Cedrina – Enchanting terrace overlooking the sea Entire home · 3 bedrooms Rated 4.76 - Revenue
- €57,320
- Occupancy
- 59.5%
- Daily rate
- €236
Silence and relaxation facing the sea in Varazze Entire home · 1 bedroom Rated 4.89 - Revenue
- €52,866
- Occupancy
- 38.8%
- Daily rate
- €374
![[Terrace Overlooking the Sea] & Private Parking](https://a0.muscache.com/im/pictures/miso/Hosting-903655350388486108/original/81cb9420-76e4-4c18-89d8-ff88b19d7170.jpeg?im_w=720&im_format=avif)
[Terrace Overlooking the Sea] & Private Parking Entire home · 1 bedroom Rated 4.96 - Revenue
- €50,964
- Occupancy
- 46.1%
- Daily rate
- €272
![[The Window on the Sea] with Terrace & Private Garage](https://a0.muscache.com/im/pictures/miso/Hosting-1165874175857093644/original/6b5b61ec-f2c1-4621-960c-18416bc0fcb6.jpeg?im_w=720&im_format=avif)
[The Window on the Sea] with Terrace & Private Garage Entire home · 2 bedrooms Rated 4.97 - Revenue
- €49,099
- Occupancy
- 54.6%
- Daily rate
- €228
Casa Clio by Interhome Entire home · 2 bedrooms Rated 5.00 - Revenue
- €43,315
- Occupancy
- 61.1%
- Daily rate
- €170
Who Are the Top Airbnb Hosts in Varazze?
Here&There Diego is the top-grossing host in Varazze, with €296,000 in bookings across 13 listings over the past year. Together, the ten top-grossing hosts run 20% of the market's 212 listings. Per listing, a smaller operator earns more: Paola grossed €34,100 per listing, 50% more than Here&There Diego's €22,700.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Here&There Diego | 13 | €295,667 | €22,744 | 4.66/5 | |
| Alessandro | 10 | €278,080 | €27,808 | 4.94/5 | |
| Paola | 4 | €136,506 | €34,127 | 4.75/5 | |
| 4 | Alessandra - Interhome | 2 | €73,037 | €36,518 | 4.90/5 |
| 5 | Laura | 2 | €69,808 | €34,904 | 4.94/5 |
| 6 | Paolo | 1 | €61,229 | €61,229 | 4.87/5 |
| 7 | Maurizio | 2 | €54,679 | €27,340 | 4.93/5 |
| 8 | Dalia Gioia | 1 | €52,866 | €52,866 | 4.89/5 |
| 9 | Federica | 6 | €51,988 | €8,665 | 4.84/5 |
| 10 | Natalia | 2 | €50,963 | €25,482 | 4.88/5 |
Who Are the Airbnb Hosts in Varazze?
Only 6% of Varazze listings are classed as professionally managed, though 41% of listings have a co-host. Superhosts run 36% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 50% of listings.
- Superhosts
- 35.8%
- Professional management
- 6.1%
- Cohosted listings
- 41.0%
- Instant Book enabled
- 32.1%
- Simplified Pricing
- 50.5%
Largest Airbnb Management Companies in Varazze
3 management companies run five or more active Airbnb listings in Varazze, and companies run 15% of its 212 active listings. Facility Management is the largest, with 13 listings and an average guest rating of 4.68; the next largest are Holidu and Novasol.
The three largest run 11% of Varazze's listings
Share of Varazze's 212 active Airbnb listings each company runs as host or co-host
- Facility Management 6% · 13
- Holidu 3% · 6
- Novasol 2% · 5
- All other listings 89%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Liguria, with a profile of each.
Nearby markets
Varazze vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 17 km, Bergeggi (17 km away, 53 listings) earned the most per listing, about 28% more than Varazze. Cogoleto was the busiest, booked on 38% of nights against 34% in Varazze.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Celle Ligure 4 km | 87 | €12,072 | €162 | 34% |
| Cogoleto 6 km | 60 | €12,203 | €119 | 38% |
| Albisola Superiore 6 km | 81 | €10,815 | €129 | 35% |
| Albissola Marina 7 km | 83 | €9,258 | €137 | 33% |
| Arenzano 9 km | 105 | €12,726 | €180 | 33% |
| Savona 11 km | 254 | €9,804 | €129 | 33% |
| Vado Ligure 16 km | 37 | €9,161 | €126 | 35% |
| Bergeggi 17 km | 53 | €18,303 | €217 | 32% |
Other Airbnb Markets in Liguria
- Genoa Airbnb data 2,880 listings
- La Spezia Airbnb data 1,713 listings
- Sanremo Airbnb data 1,191 listings
- Rapallo Airbnb data 912 listings
- Finale Ligure Airbnb data 755 listings
- Riomaggiore Airbnb data 694 listings
- Levanto Airbnb data 560 listings
- Imperia Airbnb data 526 listings
See all 128 Liguria Airbnb markets
Markets Similar to Varazze
Markets elsewhere in Italy with a similar nightly rate and occupancy to Varazze:
- Pescia Airbnb data Italy · €165/night · 34.4%
- Riparbella Airbnb data Italy · €162/night · 33.8%
- Rosignano Marittimo Airbnb data Italy · €166/night · 34.6%
- Menfi Airbnb data Italy · €172/night · 34.0%
- Patù Airbnb data Italy · €162/night · 34.4%
- Otranto Airbnb data Italy · €168/night · 34.9%
FAQ
Varazze Airbnb FAQ
How much do Airbnb hosts make in Varazze?
An active Varazze Airbnb grossed €14,321 on average in the 12 months to September 2026, according to AirROI's tracking of 212 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,540 or more in a typical month.
How much can I make on Airbnb in Varazze?
It depends most on the home's size, location and how it's run. The middle half of Varazze listings earn between €788 and €2,540 in a typical month, and the top tenth €3,710 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Varazze?
Listings in Varazze were booked on 34% of available nights over the past year. That compares with 37% for the Liguria average. August is usually the busiest month.
How much does an Airbnb cost per night in Varazze?
The average booked night in Varazze cost €166 before fees. Half of listings charge between €110 and €185, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Varazze?
In Varazze, 99% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Varazze?
Yes, when it's run well. The average Varazze Airbnb grossed €14,321 in the 12 months to September 2026, in line with the Liguria average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €10,231 a year (about €850 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,430 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Varazze?
August usually pays best, averaging €4,240 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Varazze?
Each night a Varazze listing was open to book earned €65 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €120 or more.
How far in advance do guests book Airbnbs in Varazze?
Varazze stays were booked 50 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Varazze?
The average Varazze Airbnb stay lasted 4.9 nights over the past year. A listing took 16 reservations over the year on average.
How are Airbnbs in Varazze rated?
Guests rate Varazze Airbnbs 4.77 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Varazze?
Varazze Beach, Centro Storico and Piani di Invrea draw the most short-term rental interest in Varazze. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Varazze?
AirROI counted 212 active Airbnb listings in Varazze as of September 2026. The closest tracked market is Celle Ligure, 4 km away.
How much are Airbnb cleaning fees in Varazze?
In Varazze, nearly nine in ten listings add a cleaning fee, and the typical fee is about €60.
Method
About This Data
Figures on this page cover 212 active Airbnb listings in Varazze from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.