Maré Sunset & Relax Entire home · 2 bedrooms Rated 4.79 - Revenue
- €101,904
- Occupancy
- 63.5%
- Daily rate
- €410
Airbnb market data · 202612 months to September 2026
The average Airbnb in Meta brought in €18,210 over the 12 months through September 2026, about 7% less than the Campania average of €19,540.
The short answer
Meta is cheaper but busier than the Campania average. Listings averaged €156 a night and were booked on 46% of available nights, against €195 and 39% for the Campania average.
Timing matters: in August, usually the best month, the average listing earns about 4.2 times as much as in January, usually the slowest.
With 236 active listings, Meta is the 22nd-largest of 99 Campania markets AirROI tracks. From a year earlier, average revenue rose 14% while the number of active listings grew 33%.
Browse the live Meta Airbnb market
See Every Meta Listing
Revenue
Gross bookings per Meta listing averaged €18,210 over the 12 months to September 2026 (Campania average: €19,540), before cleaning, platform and management costs and taxes.
In a typical year, the average Meta listing brings in €3,580 in August, its best month, and €847 in January, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 4.2 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €2,050. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and nightly rate; bookings peaked in September 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €3,264 | 66.1% | €165 | €109 | 57 days | 4.1 nights |
| Oct 2025 | €1,955 | 45.4% | €143 | €63 | 49 days | 4 nights |
| Nov 2025 | €1,196 | 27.2% | €137 | €40 | 39 days | 6.7 nights |
| Dec 2025 | €949 | 20.0% | €149 | €31 | 35 days | 3.3 nights |
| Jan 2026 | €839 | 17.7% | €142 | €27 | 29 days | 5.5 nights |
| Feb 2026 | €1,054 | 29.7% | €138 | €38 | 50 days | 5.7 nights |
| Mar 2026 | €1,083 | 27.5% | €137 | €35 | 49 days | 6.3 nights |
| Apr 2026 | €1,681 | 36.3% | €146 | €56 | 43 days | 4.4 nights |
| May 2026 | €2,999 | 58.4% | €166 | €97 | 52 days | 4.2 nights |
| Jun 2026 | €3,404 | 61.3% | €179 | €113 | 51 days | 4.4 nights |
| Jul 2026 | €3,504 | 55.7% | €185 | €113 | 55 days | 4.9 nights |
| Aug 2026 | €3,600 | 58.5% | €186 | €116 | 73 days | 5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Meta home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Meta Airbnb took in €18,210 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,090 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,700 a month.
Cleaning it yourself keeps the €800 a year guests pay in cleaning fees, for about €1,160 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €950 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €17,410 | €26,860 |
| Cleaning fees guests pay4% of Meta bookings | €800 | €1,230 |
| Gross bookings | €18,210 | €28,090 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 72% of Meta listings on Simplified Pricing, 3% for the rest | −€2,200 | −€3,390 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€800 | −€1,230 |
| Utilities and internetAbout 5% of bookings | −€910 | −€1,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€360 | −€560 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€550 | −€840 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€180 | −€180 |
| Permit and registrationWhere one is required | −€90 | −€90 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€5,090 | −€7,690 |
| Left for housing costs, then profit | €13,120about €1,090 a month | €20,400about €1,700 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Meta's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Meta home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,340 a month, against €1,520 for the average one.
Occupancy
Meta listings were booked on 46% of the nights they were open over the past year, 7 percentage points above the Campania average (39%) and 7 points above the Italy average (39%). In a typical year, occupancy swings from 21% in December to 68% in September.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
September is usually the busiest month in Meta, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Meta, known as ADR (average daily rate), was €156 over the past year, about 20% below the Campania average of €195 and about 11% below the Italy average of €175. In a typical year, rates peak in July and August at about €180 and bottom out in November at about €130.
The top 10% charge about 2.6 times the rate of the bottom quarter.
August rates run 39% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €150.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Meta it averaged €75 over the past year, from about €27 in a typical January to about €115 in a typical August.
Per open night, by tier:
August RevPAR is about 4.2 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €67. The 12-month RevPAR of €75 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Meta has one high season, May through September, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 3.5 times as much a month in June through August as in December through February.
Average revenue by month in Meta
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €2,050.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €847 |
| February | Low season | €1,020 |
| March | Low season | €1,210 |
| April | Low season | €1,670 |
| May | High season | €2,500 |
| June | High season | €3,180 |
| July | High season | €3,320 |
| August | High season | €3,580 |
| September | High season | €3,150 |
| October | Shoulder season | €1,910 |
| November | Low season | €1,230 |
| December | Low season | €1,010 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | €3,150 | 59% | €168 |
| Shoulder seasonOctober | €1,910 | 46% | €135 |
| Low seasonNovember–April | €1,170 | 30% | €137 |
Guests book Meta stays 52 days ahead on average (about seven weeks). August stays are booked furthest out, about 69 days ahead, and January stays closest to arrival, about 36 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
94% of the 236 active listings in Meta display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Meta.
Neighborhoods
AirROI's area guide picks Pompeii as the parts of Meta that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Pompeii | Famous for its archaeological site, Pompeii attracts history enthusiasts and tourists keen on exploring ancient Roman life. A must-visit for those near Naples. | Pompeii Archaeological Park, Villa of the Mysteries, Pompeii Amphitheatre, Forum, Temple of Apollo |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 68% of listings in Meta, but private rooms are a real segment: nearly one listing in three (29%) rents out a single room. Apartments and condos are the most common property type at 50%, about 1.6 times the share of houses (31%).
Mostly entire homes, with a private-room segment
Meta Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 68.2% | 161 |
| Private room | 29.2% | 69 |
| Hotel room | 2.5% | 6 |
Listings by property type
Meta Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 49.6% | 117 |
| House | 31.4% | 74 |
| Hotel/Boutique | 16.9% | 40 |
| Others | 2.1% | 5 |
Meta's homes run small: studios and one-bedrooms make up 62% of entire homes, and only 10% of homes have three or more bedrooms. Shares are of the 158 entire homes that give a bedroom count; rented rooms are left out.
Meta entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.8% | 6 |
| 1 bedroom | 58.2% | 92 |
| 2 bedrooms | 27.8% | 44 |
| 3 bedrooms | 8.9% | 14 |
| 4 bedrooms | 0.6% | 1 |
| 5+ bedrooms | 0.6% | 1 |
A typical one-bedroom home in Meta earned €14,400 over the past year, against €55,600 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 92 | €14,400 | €16,300 | €134 | 50% |
| 2 bedrooms | 44 | €18,500 | €22,800 | €197 | 44% |
| 3 bedrooms | 14 | €55,600 | €47,700 | €303 | 49% |
Most Meta listings are sized for couples and small families: 73% sleep four guests or fewer, and just 6% take eight or more. Shares are of the 175 listings with a guest capacity on file (74% of the market).
Meta listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.6% | 1 |
| 2 guests | 26.3% | 46 |
| 3 guests | 12.6% | 22 |
| 4 guests | 33.7% | 59 |
| 5 guests | 10.3% | 18 |
| 6 guests | 8.6% | 15 |
| 7 guests | 2.3% | 4 |
| 8+ guests | 5.7% | 10 |
Meta hosts set up an average of 2.1 beds per listing. 54% of listings show their exact location on the listing map; the rest show an approximate area.
Patios and balconies are common in Meta: 52% of listings have one, and 42% have an outdoor dining area.
Share of Meta listings with each common amenity
Listings in Meta with a fire pit earned about 75% more a year, on average, than those without: €30,900 against €17,600. The gap is smaller for a waterfront setting (about 50% more) and a gym (about 50% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Meta listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Fire pit | 4% | €30,900 | €17,600 | +75% |
| Waterfront | 11% | €25,700 | €17,200 | +49% |
| Gym | 19% | €24,700 | €16,700 | +48% |
| Patio or balcony | 52% | €21,400 | €14,800 | +44% |
| Elevator | 16% | €23,800 | €17,200 | +38% |
| Outdoor shower | 21% | €23,100 | €16,900 | +37% |
| Outdoor dining area | 42% | €21,100 | €16,100 | +31% |
| Outdoor furniture | 45% | €20,800 | €16,100 | +29% |
| Beach access | 25% | €21,800 | €17,000 | +29% |
| Sun loungers | 22% | €21,900 | €17,100 | +28% |
Guests
Meta runs on foreign visitors: 96% of guests who left reviews live outside Italy. The United States leads with 18% of reviewers, ahead of the United Kingdom at 15%. Guests speak a mix of languages: English leads at 44%, followed by Spanish and French.
96% of Meta guests come from abroad
Where guests who left reviews live
Where Meta guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| London | 2.5% |
| Paris | 1.5% |
| New York | 1.3% |
| Buenos Aires | 1.1% |
Where Meta guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 18.5% |
| United Kingdom | 14.8% |
| Canada | 9.4% |
| France | 7.5% |
| Germany | 5.5% |
Languages spoken by Meta guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 44.4% |
| Spanish | 13.6% |
| French | 9.5% |
| German | 6.2% |
| Italian | 4.7% |
Meta Airbnbs average 4.80 stars, and 36% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.73, against 4.89 for host communication.
Communication scores highest in Meta; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.82 |
| Cleanliness | 4.82 |
| Communication | 4.89 |
| Location | 4.73 |
| Check-in | 4.84 |
| Value | 4.76 |
Booking patterns
84% of Meta listings are open to guests more than 180 days a year, but only 18% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Meta listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 44.9% | 106 |
| 181-270 days | 39.4% | 93 |
| 91-180 days | 14.4% | 34 |
| 31-90 days | 1.3% | 3 |
Days a year Meta listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.3% | 3 |
| 181-270 days | 16.9% | 40 |
| 91-180 days | 39.8% | 94 |
| 31-90 days | 32.2% | 76 |
| 1-30 days | 9.7% | 23 |
The average Meta booking lasts 4.8 nights, longest in February and shortest in September. Listings took about 23 bookings each over the year, some 5,290 in all. About seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Meta
Average nights per booking, by month of stay
Two-year average by calendar month.
More than six in ten listings in Meta accept stays of one or two nights.
Minimum stay set by Meta listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Meta, used by 50% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about six in ten listings offer Flexible or Moderate terms, against 29% on Firm or stricter ones.
Cancellation policies of Meta listings, from most to least flexible
Share of listings by the policy they use
About seven in ten Meta listings charge a cleaning fee. The typical fee is €30, and some higher fees lift the average to €43. Spread over the average stay of 4.8 nights, that adds roughly €6 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Meta, a two-bedroom unit, took in €102,000 over the past year, about 5.6 times the city's average of €18,200.
Maré Sunset & Relax Entire home · 2 bedrooms Rated 4.79
150yo Villa with Jacuzzi, Lemon Garden & Parking Entire home · 3 bedrooms Rated 4.99
Spacious&Elegant 3 bedroom apartment near Sorrento Entire home · 3 bedrooms Rated 4.97
Country Villa Entire home · 4 bedrooms Rated 5.00
Sophia 3BR, Lovely apartment Entire home · 3 bedrooms Rated 4.75
Blue sea apartment Entire home · 3 bedrooms Rated 4.95 Francesco is the top-grossing host in Meta, with €415,000 in bookings across 19 listings over the past year. Together, the ten top-grossing hosts run 31% of the market's 236 listings. Per listing, a smaller operator earns more: Giuliana grossed €44,300 per listing, about twice Francesco's €21,900.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Francesco | 19 | €415,389 | €21,863 | 4.72/5 | |
| Andrea | 7 | €175,907 | €25,130 | 4.59/5 | |
| Valerio | 4 | €150,113 | €37,528 | 4.93/5 | |
| 4 | Maria | 11 | €133,866 | €12,170 | 4.52/5 |
| 5 | Giuliana | 3 | €132,900 | €44,300 | 4.92/5 |
| 6 | Antonio | 2 | €131,788 | €65,894 | 4.75/5 |
| 7 | Rosalia | 7 | €121,085 | €17,298 | 4.83/5 |
| 8 | Casa Nannina Rooms And Traditi… | 6 | €105,529 | €17,588 | 4.88/5 |
| 9 | Smart Holiday Sorrento | 8 | €105,074 | €13,134 | 4.74/5 |
| 10 | Francesca | 6 | €104,015 | €17,336 | 4.79/5 |
Only 6% of Meta listings are classed as professionally managed, though 45% of listings have a co-host. 58% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 73% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 72% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 9 km, Positano (6 km away) earned the most per listing, about 3.6 times as much as Meta.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Piano di Sorrento 1 km | 253 | €22,074 | €192 | 48% |
| Sant'Agnello 2 km | 299 | €26,471 | €267 | 46% |
| Vico Equense 2 km | 390 | €21,109 | €211 | 42% |
| Sorrento 4 km | 1,626 | €40,605 | €317 | 48% |
| Positano 6 km | 735 | €64,816 | €583 | 49% |
| Massa Lubrense 7 km | 825 | €33,214 | €388 | 41% |
| Castellammare di Stabia 8 km | 372 | €10,202 | €114 | 36% |
| Pimonte 9 km | 34 | €7,572 | €157 | 30% |
See all 99 Campania Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Meta:
FAQ
An active Meta Airbnb grossed €18,210 on average in the 12 months to September 2026, according to AirROI's tracking of 236 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,650 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Meta listings earn between €973 and €2,650 in a typical month, and the top tenth €4,170 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Meta were booked on 46% of available nights over the past year. That compares with 39% for the Campania average. September is usually the busiest month.
The average booked night in Meta cost €156 before fees. Half of listings charge between €100 and €175, so bedroom count and location move the price more than the average suggests.
In Meta, 94% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Meta Airbnb grossed €18,210 in the 12 months to September 2026, 7% below the Campania average of €19,540. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €13,120 a year (about €1,090 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,700 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging €3,580 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Meta listing was open to book earned €75 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €132 or more.
Meta stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Meta Airbnb stay lasted 4.8 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Meta Airbnbs 4.80 out of 5 on average. Guests score communication highest and location lowest.
Pompeii draw the most short-term rental interest in Meta. The neighborhood guide explains what brings guests to each.
AirROI counted 236 active Airbnb listings in Meta as of September 2026. The closest tracked market is Piano di Sorrento, 1 km away.
In Meta, about seven in ten listings add a cleaning fee. The median fee is €30, and some higher fees lift the average to €43.
Method
Figures on this page cover 236 active Airbnb listings in Meta from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.