Perugia, Umbria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Perugia, Umbria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,603 per year — at a $163 nightly rate, 37.4% occupancy, and a $57 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With 889 active listings and moderate demand with room for well-positioned listings to outperform, Perugia is an established vacation rental market. Supply grew 35.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 90% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Perugia?
In Perugia, the headline Airbnb metrics are $14,603 in average annual revenue,37.4% occupancy, $163 ADR, and $57 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Perugia?
Understanding the monthly revenue variations for Airbnb listings in Perugia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Perugia is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Perugia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,329+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,115 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,208 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $577, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Perugia
What Is the Monthly Airbnb Occupancy Rate in Perugia?
Maximize your bookings by understanding the Perugia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Perugia:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Perugia
What Is the Average Airbnb Nightly Rate in Perugia?
Effective short term rental pricing strategy in Perugia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Perugia typically peaks in July and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Perugia
What Is the RevPAR for Airbnb in Perugia?
RevPAR in Perugia is currently $57. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $41 RevPAR.
- Strong performers (Top 25%) earn $66 RevPAR.
- Best-in-class (Top 10%) achieve $104 RevPAR.
Average Monthly RevPAR Trend in Perugia
RevPAR Insights for Perugia
- The average RevPAR in Perugia is $57. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($104) and bottom 25% ($25) is $79, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Perugia benchmarks. If your RevPAR falls below the median of $41, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $66+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Perugia?
Perugia's peak Airbnb season falls in July, August, April, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, April)
- Revenue averages $2,302 per month
- Occupancy rates average 48.0%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,714 per month
- Occupancy maintains around 40.3%
- Daily rates hold near $151
Low Season (January, February, March)
- Revenue drops to average $1,000 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $151
Seasonality Insights for Perugia
- Airbnb seasonality in Perugia is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Perugia's highest earning potential, with monthly revenues climbing to $2,533, occupancy reaching 49.6%, and ADRs peaking at $160.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $938, occupancy could drop to 23.3%, and ADRs may adjust to $145.
- Lower occupancy paired with meaningful seasonality means hosts in Perugia need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Perugia, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Perugia, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Perugia?
Yes, Perugia, Umbria, Italy enforces high STR regulations and 90% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Perugia to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 90% licensed listings)
What Are the Best Neighborhoods for Airbnb in Perugia?
Location within Perugia matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Perugia is known for its medieval architecture, beautiful squares, and rich cultural heritage. It attracts tourists looking to explore art, history, and local cuisine. | Piazza IV Novembre, Rocca Paolina, Galleria Nazionale dell'Umbria, Perugia Cathedral, Fontana Maggiore, Etruscan Arch |
| Piazza Italia | A vibrant area filled with shops, cafes, and restaurants. It serves as a hub for both locals and tourists, making it a great place for short-term rentals. | Piazza Italia, Corso Vannucci, Università per Stranieri di Perugia, Teatro Morlacchi, Palazzo dei Priori |
| San Pietro | A charming neighborhood known for its picturesque views and proximity to green spaces. Appeals to travelers looking for a quieter stay close to nature and culture. | San Pietro Abbey, Giardini Carducci, Perugia Golf Club, Etruscan Ruins, Parks and gardens |
| Monteluce | A trendy area with a growing number of restaurants and bars. Popular among younger crowds and offers a mix of modern and traditional Italian lifestyles. | Monteluce district, San Giovanni Battista Church, local eateries, art galleries, nightlife venues |
| Via dei Priori | This street is filled with unique shops and historical sites. It's a favorite among tourists who want to experience local shopping and culture. | Palazzo dei Priori, Chiesa di San Francesco al Prato, Local artisan shops, Gastronomy experiences |
| Corso Cavour | A bustling street that offers direct access to shopping, dining, and cultural sites in Perugia. Ideal for visitors looking to be in the heart of the action. | Local markets, Dining spots, Art boutiques, Cultural landmarks |
| Piazza della Repubblica | A central square that acts as a meeting point for locals and tourists alike. It's surrounded by cafes and historical buildings, making it a vibrant place to stay. | Cafes, Shops, Theatre, Historic buildings, Events and markets |
| Siete Santi | A quiet neighborhood that offers a more local experience. It's slightly away from the tourist centers but provides easy access to transport and local life. | San Sante Church, Local bakeries, Residential parks, Community events |
Because Perugia has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Perugia?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Perugia
- The Perugia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.4% of the 889 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Perugia, Apartment/Condo properties are the most common (70.9%), reflecting the local real estate landscape.
- Houses represent a significant 16.9% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.2%) offer potential for unique stay experiences.
Perugia Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Perugia
- The dominant room capacity in Perugia is 1 bedroom listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.9% of the active Airbnb listings in Perugia, indicating a high concentration in these sizes.
Perugia Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Perugia
- The most common guest capacity trend in Perugia vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Perugia STR market, accounting for 51.3% of listings.
- 16.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Perugia.
- On average, properties in Perugia are equipped to host 3.3 guests.
How Do Listings in Perugia Compare on Quality?
Listing quality in Perugia can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Perugia
- At 27.6 photos per listing on average, Perugia hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 37.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Perugia averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Perugia?
Amenity Prevalence
Amenity Insights for Perugia
- Essential amenities in Perugia that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Perugia: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Perugia to stay competitive.
Which Airbnb Amenities Boost Revenue in Perugia?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Perugia, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool tableHigh opportunity | 0.6% | $72,836 | $14,274 | 410.3% |
Record playerHigh opportunity | 1.0% | $30,697 | $14,438 | 112.6% |
Kitchen | 84.3% | $15,921 | $7,550 | 110.9% |
Game consoleHigh opportunity | 1.2% | $29,153 | $14,421 | 102.2% |
SafeHigh opportunity | 5.5% | $27,756 | $13,836 | 100.6% |
Beach essentials | 0.8% | $28,951 | $14,489 | 99.8% |
Fireplace guards | 3.9% | $27,850 | $14,060 | 98.1% |
Ping pong table | 3.0% | $27,680 | $14,193 | 95.0% |
Exercise equipment | 2.8% | $27,547 | $14,228 | 93.6% |
Dishes and silverware | 78.6% | $16,239 | $8,583 | 89.2% |
Revenue Impact Insights for Perugia
- Pool table tops the revenue impact list with a 410.3% uplift — listings with this amenity earn $72,836 vs. $14,274 without it.
- High-opportunity amenities — Pool table, Record player, Game console — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Perugia.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Perugia STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Perugia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPerugia Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Perugia
- The typical guest profile for Airbnb in Perugia consists of predominantly international visitors (68%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 31.8% of guests.
- Key international markets include Italy (31.8%) and United States (13.6%).
- Top languages spoken are English (38.1%) followed by Italian (20.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Perugia?
Listings in Perugia average 4.79 out of 5 overall, with about 50.2 reviews per active listing and 32.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Perugia
- An average rating of 4.79 places Perugia in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Perugia Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Perugia
- The most common availability pattern in Perugia falls within the 271-366 days range, representing 52% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Perugia (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Perugia?
Average Booking Lead Time by Month
Booking Lead Time Insights for Perugia
- The overall average booking lead time for vacation rentals in Perugia is 53 days.
- Guests book furthest in advance for stays during April (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Perugia.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Perugia averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Perugia?
Guests in Perugia stay about 4.9 nights on average, generating roughly 19,053 reservations and 21.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Perugia
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Perugia
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (5 nights) and shorten in Jan (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Perugia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
223 listings
25.1% of total
2 Nights
237 listings
26.7% of total
3 Nights
22 listings
2.5% of total
4-6 Nights
35 listings
3.9% of total
7-29 Nights
53 listings
6% of total
30+ Nights
319 listings
35.9% of total
Key Insights
- The most prevalent minimum stay requirement in Perugia is 30+ Nights, adopted by 35.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.9%) caters to monthly stays (30+ nights) in Perugia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.9% of Perugia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Perugia.
Perugia Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
12 listings
1.4% of total
Limited
16 listings
1.8% of total
Super Strict 60 Days
21 listings
2.4% of total
Flexible
327 listings
36.9% of total
Moderate
391 listings
44.1% of total
Firm
116 listings
13.1% of total
Strict
3 listings
0.3% of total
Cancellation Policy Insights for Perugia
- The prevailing Airbnb cancellation policy trend in Perugia is Moderate, used by 44.1% of listings.
- The market strongly favors guest-friendly terms, with 81.0% of listings offering Flexible or Moderate policies. This suggests guests in Perugia may expect booking flexibility.
- Strict cancellation policies are quite rare (0.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.1% market standard in Perugia.
- Using a Strict policy might deter some guests, as only 0.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Perugia.
How Much Are Airbnb Cleaning Fees in Perugia?
Cleaning fees in Perugia are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Perugia
- About 62.9% of Perugia listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($140) and median ($35) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Perugia median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Perugia Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Perugiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Castel Secolo XIII Holiday/Events Pool 31 places
Entire Place • 10 bedrooms
Villa Capanne - Magnificent Umbrian Villa
Entire Place • 6 bedrooms
Angeli by Interhome
Entire Place • 9 bedrooms
Torre Villa Belvedere Luxury & Relax with pool
Entire Place • 3 bedrooms
Stone Villa: view, pool, bbq, a/c ensuite bedrooms
Entire Place • 5 bedrooms
Villa Antorrita Farmhouse, infinity pool, ensuite
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Perugia?
Learn from the best! This table showcases top-performing Airbnb hosts in Perugia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marco, Marco, Michele | 21 | $605,319 | 1487 | 4.79/5.0 |
| GuestHost - Welcome To Italy | 25 | $391,335 | 329 | 4.24/5.0 |
| Riccardo | 23 | $372,760 | 1364 | 4.76/5.0 |
| Dante | 15 | $281,287 | 189 | 4.86/5.0 |
| Michele | 8 | $275,310 | 71 | 4.24/5.0 |
| Gloria Gagliardoni | 8 | $217,410 | 93 | 4.95/5.0 |
| Marco | 4 | $182,365 | 123 | 4.99/5.0 |
| Vera | 5 | $175,138 | 26 | 4.92/5.0 |
| Riccardo | 11 | $173,909 | 79 | 4.89/5.0 |
| Deseos | 5 | $168,496 | 57 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Perugia.
Who Are the Airbnb Hosts in Perugia?
Perugia has a relatively balanced host base.
Host Profile Insights for Perugia
- A 42.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Perugia averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Perugia
These are the highest-grossing professional property management operations in Perugia, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Marco | 4 | $182,365 | $283 | 47.3% | 4.99/5 |
| Alessandra - Interhome | 3 | $122,948 | $304 | 45.2% | 4.76/5 |
| Emma | 2 | $75,585 | $988 | 14.5% | 5.00/5 |
| Holidu | 1 | $65,166 | $2,451 | 9.2% | 5.00/5 |
| Andrea | 6 | $39,138 | $119 | 20.2% | 4.68/5 |
| Luisa | 2 | $27,775 | $92 | 48.0% | 4.88/5 |
| Alessandra - Interhome | 1 | $24,407 | $374 | 50.5% | 5.00/5 |
| Stefano | 2 | $8,318 | $174 | 17.0% | 5.00/5 |
| Novasol | 1 | $4,973 | $128 | 31.8% | 4.44/5 |
Management Company Insights for Perugia
- The leading management company, Marco, operates 4 listings with $182,365 in gross revenue — a useful benchmark for what scale looks like in Perugia.
- Top managers average 2 properties each, suggesting professional management in Perugia still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.86/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Perugia's Airbnb Market Compare to Nearby Cities?
How does the Perugia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tignano, Perugia has 11 percentage points lower occupancy and about $230 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Radda in Chianti | 92 | $2,776 | $365.48 | 38% |
| Impruneta | 141 | $2,752 | $281.94 | 40% |
Frequently Asked Questions About Airbnb in Perugia
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Perugia.
How much do Airbnb hosts make in Perugia?
Perugia hosts earn about $14,603 per year on average, with an average nightly rate of $163 and RevPAR of $57. Those figures describe the typical revenue environment for active listings in Perugia, Umbria, not the ceiling for the best operators. Source: AirROI 2026 data, Perugia market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Perugia?
The average Airbnb occupancy rate in Perugia is 37.4%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Perugia?
Listings in Perugia average $163 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Perugia?
Perugia currently has about 889 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Perugia?
AirROI currently classifies the short-term rental regulation level in Perugia as High. The dataset also shows about 90.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Perugia?
RevPAR in Perugia is about $57. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Perugia?
Occupancy of 37.4% means Perugia is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,603, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Perugia?
The average booking lead time in Perugia is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Perugia?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Perugia include Centro Storico, Piazza Italia, San Pietro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Perugia?
entire_home listings make up 81.4% of the active supply in Perugia. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Perugia compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Perugia's $14,603 and 37.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Perugia?
The average Airbnb stay length in Perugia is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Perugia?
Airbnb listings in Perugia average 4.79 out of 5 overall. About 32.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Perugia?
Pool table and Record player are among the strongest revenue-linked amenities in Perugia. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Perugia?
Yes. About 62.9% of active Airbnb listings in Perugia charge a cleaning fee, and the average fee is $140. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Perugia?
A 42.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.