Countryside Villa Perfect for Friends and Families Entire home · 5 bedrooms Rated 4.96 - Revenue
- €157,915
- Occupancy
- 36.6%
- Daily rate
- €1,131
Airbnb market data · 202612 months to September 2026
The average Airbnb in Marsciano brought in €12,626 over the 12 months through September 2026, about 6% less than the Umbria average of €13,469.
The short answer
Marsciano earns on price rather than volume. Listings averaged €222 a night and were booked on 27% of available nights, against €185 and 32% for the Umbria average.
Timing matters: in July, usually the best month, the average listing earns about 6.7 times as much as in February, usually the slowest.
With 94 active listings, Marsciano is the 16th-largest of 59 Umbria markets AirROI tracks. From a year earlier, the number of active listings grew 4%.
Browse the live Marsciano Airbnb market See Every Marsciano ListingRevenue
Gross bookings per Marsciano listing averaged €12,626 over the 12 months to September 2026 (Umbria average: €13,469), before cleaning, platform and management costs and taxes.
In a typical year, the average Marsciano listing brings in €4,360 in July, its best month, and €647 in February, its slowest. August runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 5.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 6.7 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,850. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €2,155 | 33.5% | €211 | €72 | 78 days | 4.1 nights |
| Oct 2025 | €1,341 | 24.6% | €205 | €43 | 42 days | 3.4 nights |
| Nov 2025 | €893 | 21.9% | €201 | €30 | 14 days | 3 nights |
| Dec 2025 | €940 | 21.3% | €202 | €30 | 34 days | 3.6 nights |
| Jan 2026 | €794 | 13.0% | €200 | €26 | 59 days | 3.3 nights |
| Feb 2026 | €597 | 19.6% | €200 | €21 | 29 days | 2.7 nights |
| Mar 2026 | €1,016 | 21.5% | €202 | €33 | 31 days | 4.2 nights |
| Apr 2026 | €1,306 | 24.6% | €207 | €44 | 46 days | 4.3 nights |
| May 2026 | €1,971 | 31.2% | €219 | €64 | 43 days | 4.2 nights |
| Jun 2026 | €2,609 | 33.4% | €226 | €87 | 51 days | 7.4 nights |
| Jul 2026 | €4,702 | 43.3% | €235 | €152 | 78 days | 5 nights |
| Aug 2026 | €4,282 | 44.5% | €233 | €138 | 103 days | 5.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Marsciano home could earn, enter its address, bedrooms and guests in the Airbnb profit calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Marsciano Airbnb took in €12,626 in the 12 months to September 2026, and run by its owner at everyday costs, about €730 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,610 a month.
Cleaning it yourself keeps the €910 a year guests pay in cleaning fees, for about €810 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €640 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €11,716 | €25,460 |
| Cleaning fees guests pay7% of Marsciano bookings | €910 | €1,970 |
| Gross bookings | €12,626 | €27,430 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 69% of Marsciano listings on Simplified Pricing, 3% for the rest | −€1,470 | −€3,190 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€910 | −€1,970 |
| Utilities and internetAbout 5% of bookings | −€630 | −€1,370 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€250 | −€550 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€380 | −€820 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€130 | −€130 |
| Permit and registrationWhere one is required | −€60 | −€60 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€3,830 | −€8,090 |
| Left for housing costs, then profit | €8,796about €730 a month | €19,340about €1,610 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Marsciano's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Marsciano home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,290 a month, against €1,050 for the average one.
Occupancy
Marsciano listings were booked on 27% of the nights they were open over the past year, 5 percentage points below the Umbria average (32%) and 12 points below the Italy average (39%). In a typical year, occupancy swings from 15% in January to 50% in August.
The busiest tenth of listings are booked about 6 times as often as the bottom quarter.
August is usually the busiest month in Marsciano, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 27% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Marsciano, known as ADR (average daily rate), was €222 over the past year, about 20% above the Umbria average of €185 and about 27% above the Italy average of €175. In a typical year, rates peak in July and August at about €225 and bottom out in February and November at about €195.
Prices span a wide range: the top 10% charge about 7 times the rate of the bottom quarter.
July rates run 15% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €207. The 12-month ADR of €222 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Marsciano it averaged €68 over the past year, from about €23 in a typical February to about €141 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 6.1 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €61. The 12-month RevPAR of €68 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Marsciano has one high season, June through September, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 4.2 times as much a month in June through August as in December through February.
Average revenue by month in Marsciano
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,850.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €761 |
| February | Low season | €647 |
| March | Low season | €837 |
| April | Low season | €1,500 |
| May | Shoulder season | €1,930 |
| June | High season | €2,520 |
| July | High season | €4,360 |
| August | High season | €4,200 |
| September | High season | €2,060 |
| October | Low season | €1,390 |
| November | Low season | €812 |
| December | Low season | €1,210 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | €3,280 | 41% | €219 |
| Shoulder seasonMay | €1,930 | 33% | €212 |
| Low seasonOctober–April | €1,020 | 23% | €199 |
Guests book Marsciano stays 58 days ahead on average (about eight weeks). August stays are booked furthest out, about 92 days ahead, and February stays closest to arrival, about 20 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 58 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
93% of the 94 active listings in Marsciano display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Marsciano.
Neighborhoods
AirROI's area guide picks seven Marsciano neighborhoods that draw short-term rental guests, led by Centro Storico, Terre Margaritelli and Borgo di San Giovanni. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Marsciano features charming medieval architecture, local shops, and eateries. It's ideal for those wanting to experience the traditional Italian lifestyle and history. | Marsciano Castle, Piazza della Repubblica, San Francesco Church, Local artisan shops, Piazza Garibaldi |
| Terre Margaritelli | This area is known for its beautiful countryside and vineyards. It's perfect for guests looking for a peaceful retreat and a taste of Umbria's famous wine. | Vineyard tours, Wine tasting, Scenic countryside walks, Local farms, Castles nearby |
| Borgo di San Giovanni | A quaint village atmosphere, this area offers a slice of local life and is near various outdoor activities, suitable for families and nature lovers. | Hiking trails, Local restaurants, Traditional markets, Parks, Scenic views |
| Valnerina | Known for its stunning natural beauty and the Nera River, Valnerina attracts adventure seekers and those who appreciate outdoor sports and activities. | Kayaking on the Nera River, Hiking, Cascate delle Marmore, Natural parks, Biking routes |
| Ponte San Giovanni | This area is a vibrant community with a mix of locals and visitors, close to major transport links and urban amenities, making it practical for travelers. | Local markets, Restaurants, Parks, Transport links, Cultural events |
| Collevalenza | A peaceful area known for its religious significance with the Sanctuary of Collevalenza, attracts pilgrims and those seeking tranquility. | Sanctuary of Collevalenza, Gardens, Meditation spaces, Local shops, Cultural sites |
| Selva di Meana | Nestled in the hills, it offers a tranquil rural setting. Perfect for retreat-style accommodations away from city life. | Nature walks, Local farms, Peaceful environment, Stargazing, Bird watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 83% of listings in Marsciano, alongside 16 private-room listings (17%). Apartments and condos are the most common property type at 36%, ahead of houses (26%).
Mostly entire homes, with a private-room segment
Marsciano Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 83.0% | 78 |
| Private room | 17.0% | 16 |
Listings by property type
Marsciano Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 36.2% | 34 |
| House | 25.5% | 24 |
| Cabin/Outdoor | 23.4% | 22 |
| Hotel/Boutique | 8.5% | 8 |
| Unique stay | 4.3% | 4 |
| Others | 2.1% | 2 |
One-bedroom homes are the most common size in Marsciano (40% of entire homes), and 33% have three or more bedrooms. Shares are of the 78 entire homes that give a bedroom count; rented rooms are left out.
Marsciano entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.3% | 1 |
| 1 bedroom | 39.7% | 31 |
| 2 bedrooms | 25.6% | 20 |
| 3 bedrooms | 16.7% | 13 |
| 4 bedrooms | 5.1% | 4 |
| 5+ bedrooms | 11.5% | 9 |
A typical one-bedroom home in Marsciano earned €4,860 over the past year, against €12,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 31 | €4,860 | €6,000 | €145 | 24% |
| 2 bedrooms | 20 | €3,980 | €7,820 | €186 | 27% |
| 3 bedrooms | 13 | €12,900 | €14,800 | €195 | 33% |
The most common capacity in Marsciano is four guests (23% of listings), and 40% of listings sleep six or more. Shares are of the 83 listings with a guest capacity on file (88% of the market).
Marsciano listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 16.9% | 14 |
| 3 guests | 13.3% | 11 |
| 4 guests | 22.9% | 19 |
| 5 guests | 7.2% | 6 |
| 6 guests | 21.7% | 18 |
| 8+ guests | 18.1% | 15 |
Marsciano hosts set up an average of 3.4 beds per listing. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are close to standard in Marsciano: 76% of listings have one, and 96% offer free parking on site.
Share of Marsciano listings with each common amenity
Guests
Marsciano runs on foreign visitors: 77% of guests who left reviews live outside Italy. Germany sends the most guests from abroad, with 19% of reviewers, ahead of the United Kingdom at 8%. Guests speak a mix of languages: English leads at 41%, followed by German and Italian.
77% of Marsciano guests come from abroad
Where guests who left reviews live
Where Marsciano guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Rome | 6.7% |
| Berlin | 3.7% |
| London | 2.5% |
| New York | 1.8% |
| Milan | 1.8% |
Where Marsciano guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 23.3% |
| Germany | 18.6% |
| United Kingdom | 8.1% |
| United States | 8.1% |
| Netherlands | 8.1% |
Languages spoken by Marsciano guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 40.9% |
| German | 13.5% |
| Italian | 13.5% |
| French | 9.9% |
| Spanish | 7.6% |
Marsciano Airbnbs average 4.85 stars, and 32% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched; cleanliness and value for money tie for the lowest, at 4.80.
Communication scores highest in Marsciano; cleanliness and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.80 |
| Communication | 4.91 |
| Location | 4.83 |
| Check-in | 4.90 |
| Value | 4.80 |
Booking patterns
Nearly all Marsciano listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Marsciano listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 75.5% | 71 |
| 181-270 days | 23.4% | 22 |
| 91-180 days | 1.1% | 1 |
Days a year Marsciano listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.1% | 2 |
| 91-180 days | 22.3% | 21 |
| 31-90 days | 28.7% | 27 |
| 1-30 days | 46.8% | 44 |
The average Marsciano booking lasts 5.1 nights, longest in June and shortest in February. Listings took about 10 bookings each over the year. About half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Marsciano
Average nights per booking, by month of stay
Two-year average by calendar month.
About six in ten listings in Marsciano accept stays of one or two nights.
Minimum stay set by Marsciano listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Marsciano, used by 41% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 29% on Firm or stricter ones.
Cancellation policies of Marsciano listings, from most to least flexible
Share of listings by the policy they use
Nearly eight in ten Marsciano listings charge a cleaning fee. The typical fee is €59; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 5.1 nights, that adds roughly €11 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in Marsciano, a five-bedroom home, took in €158,000 over the past year, about 13 times the city's average of €12,600. Five of the six listings below have five or more bedrooms; the other one has four bedrooms.
Countryside Villa Perfect for Friends and Families Entire home · 5 bedrooms Rated 4.96
Villa Dolcesole By MMega Entire home · 7 bedrooms Rated 4.86
Tenuta Morcella - Farmhouse in Umbria with pool Entire home · 5 bedrooms Rated 4.78
Casale "Le Selve" Entire home · 5 bedrooms Rated 5.00
GuestHost - Timeless Villa w/ Private Pool Oasis Entire home · 4 bedrooms Rated 4.50
Elegant countryside retreat in the Umbrian hills Entire home · 6 bedrooms Rated 4.86 Only 11% of Marsciano listings are classed as professionally managed. Superhosts run 35% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 69% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 19 km, Collazzone (13 km away, 32 listings) earned the most per listing, about 89% more than Marsciano. San Venanzo and Perugia were the busiest, each booked on 35% of nights against 27% in Marsciano.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Venanzo 9 km | 70 | €15,102 | €212 | 35% |
| Piegaro 10 km | 79 | €12,053 | €221 | 32% |
| Collazzone 13 km | 32 | €23,832 | €309 | 30% |
| Torgiano 16 km | 49 | €16,741 | €259 | 32% |
| Panicale 16 km | 57 | €14,407 | €313 | 26% |
| Gualdo Cattaneo 18 km | 61 | €20,932 | €318 | 33% |
| Perugia 19 km | 957 | €12,268 | €144 | 35% |
| Corciano 19 km | 42 | €10,220 | €151 | 32% |
See all 59 Umbria Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Marsciano:
FAQ
An active Marsciano Airbnb grossed €12,626 on average in the 12 months to September 2026, according to AirROI's tracking of 94 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,210 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Marsciano listings earn between €404 and €2,210 in a typical month, and the top tenth €4,440 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Marsciano were booked on 27% of available nights over the past year. That compares with 32% for the Umbria average. August is usually the busiest month.
The average booked night in Marsciano cost €222 before fees. Half of listings charge between €77 and €230, so bedroom count and location move the price more than the average suggests.
In Marsciano, 93% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Marsciano Airbnb grossed €12,626 in the 12 months to September 2026, 6% below the Umbria average of €13,469. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €8,796 a year (about €730 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,610 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €4,360 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Marsciano listing was open to book earned €68 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €140 or more.
Marsciano stays were booked 58 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Marsciano Airbnb stay lasted 5.1 nights over the past year. A listing took 10 reservations over the year on average.
Guests rate Marsciano Airbnbs 4.85 out of 5 on average. Guests score communication highest and cleanliness lowest.
Centro Storico, Terre Margaritelli and Borgo di San Giovanni draw the most short-term rental interest in Marsciano. The neighborhood guide explains what brings guests to each.
AirROI counted 94 active Airbnb listings in Marsciano as of September 2026. The closest tracked market is San Venanzo, 9 km away.
In Marsciano, nearly eight in ten listings add a cleaning fee. The median fee is €59; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 94 active Airbnb listings in Marsciano from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.