Santa Marinella, Lazio Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Marinella, Lazio? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,798 per year — at a $156 nightly rate, 35.7% occupancy, and a $61 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 120 active listings, Santa Marinella is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply expanded 8.1% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 90% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Marinella?
In Santa Marinella, the headline Airbnb metrics are $12,798 in average annual revenue,35.7% occupancy, $156 ADR, and $61 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Marinella?
Understanding the monthly revenue variations for Airbnb listings in Santa Marinella is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Marinella is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Marinella across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,501+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,980 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,134 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $634, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Marinella
What Is the Monthly Airbnb Occupancy Rate in Santa Marinella?
Maximize your bookings by understanding the Santa Marinella STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Marinella:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Marinella
What Is the Average Airbnb Nightly Rate in Santa Marinella?
Effective short term rental pricing strategy in Santa Marinella involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Marinella typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $259+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Santa Marinella
What Is the RevPAR for Airbnb in Santa Marinella?
RevPAR in Santa Marinella is currently $61. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $50 RevPAR.
- Strong performers (Top 25%) earn $66 RevPAR.
- Best-in-class (Top 10%) achieve $103 RevPAR.
Average Monthly RevPAR Trend in Santa Marinella
RevPAR Insights for Santa Marinella
- The average RevPAR in Santa Marinella is $61. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($103) and bottom 25% ($33) is $70, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Marinella benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $66+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Marinella?
Santa Marinella's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,080 per month
- Occupancy rates average 53.7%
- Daily rates average $172
Shoulder Season
- Revenue averages $1,386 per month
- Occupancy maintains around 30.3%
- Daily rates hold near $152
Low Season (January, February, December)
- Revenue drops to average $676 per month
- Occupancy decreases to average 19.6%
- Daily rates adjust to average $148
Seasonality Insights for Santa Marinella
- Airbnb seasonality in Santa Marinella is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Marinella's highest earning potential, with monthly revenues climbing to $3,811, occupancy reaching 63.3%, and ADRs peaking at $178.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $582, occupancy could drop to 17.9%, and ADRs may adjust to $146.
- Lower occupancy paired with meaningful seasonality means hosts in Santa Marinella need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Santa Marinella, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Marinella, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Marinella?
Yes, Santa Marinella, Lazio, Italy enforces high STR regulations and 90% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Marinella to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 90% licensed listings)
What Are the Best Neighborhoods for Airbnb in Santa Marinella?
Santa Marinella is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina di Santa Marinella | Popular seaside location known for its sandy beaches and vibrant summer atmosphere. Attracts families and tourists looking for a beach getaway with numerous amenities nearby. | Santa Marinella Beach, Castello di Santa Severa, Beaches of Santa Marinella, Lago di Bracciano, Santa Marinella promenade |
| Centro Storico | The historical center of Santa Marinella is charming with its narrow streets, local shops, and cafes. Ideal for those seeking a blend of culture and leisure. | Santa Marinella Cathedral, Local markets, Charming squares, Historical landmarks |
| Pine Forest | A tranquil area close to nature, popular for outdoor activities and relaxation. Attracts visitors interested in hiking and nature experiences. | Pine Forest of Santa Marinella, Nature trails, Picnic areas, Birdwatching sites |
| Porto di Santa Marinella | A picturesque port area with restaurants and scenic views, ideal for tourists looking to enjoy fresh seafood and coastal activities. | Fishing port, Marina restaurants, Boat tours, Seaside cafes |
| Santa Severa | Famous for its castle and stunning coastal views, this area attracts history and culture enthusiasts along with beachgoers. | Castello di Santa Severa, Beachfront activities, Archaeological sites, Local festivals |
| Lungomare | A waterfront area known for its beautiful promenade and coastal views. Great for those wanting to enjoy walks by the sea. | Lungomare promenade, Outdoor cafes, Public art installations, Scenic views |
| Local Markets | Vibrant local markets offering fresh produce, artisanal products, and local delicacies attract food lovers and tourists alike. | Weekly markets, Local artisan stalls, Food tasting experiences |
| Santa Marinella Hills | A serene area with stunning views of the coastline, ideal for travelers looking for a peaceful retreat away from the busy beach centers. | Hiking trails, Panoramic viewpoints, Vineyard tours |
Because Santa Marinella has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Santa Marinella?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Marinella
- The Santa Marinella Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 120 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Marinella, Apartment/Condo properties are the most common (55.8%), reflecting the local real estate landscape.
- Houses represent a significant 39.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.0%) offer potential for unique stay experiences.
Santa Marinella Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Marinella
- The dominant room capacity in Santa Marinella is 1 bedroom listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Santa Marinella, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Marinella.
Santa Marinella Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Marinella
- The most common guest capacity trend in Santa Marinella vacation rentals is listings accommodating 4 guests (31.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santa Marinella STR market, accounting for 45.9% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Marinella.
- On average, properties in Santa Marinella are equipped to host 4.3 guests.
How Do Listings in Santa Marinella Compare on Quality?
Listing quality in Santa Marinella can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Marinella
- At 32 photos per listing on average, Santa Marinella hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Marinella averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Marinella?
Amenity Prevalence
Amenity Insights for Santa Marinella
- Essential amenities in Santa Marinella that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Marinella: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Marinella to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Marinella?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Marinella, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 85.0% | $14,318 | $4,185 | 242.1% |
Baby bathHigh opportunity | 4.2% | $36,632 | $11,762 | 211.4% |
Baby safety gatesHigh opportunity | 6.7% | $34,396 | $11,256 | 205.6% |
Children’s bikesHigh opportunity | 4.2% | $35,520 | $11,810 | 200.8% |
Board gamesHigh opportunity | 5.0% | $31,208 | $11,829 | 163.8% |
Outdoor playgroundHigh opportunity | 6.7% | $29,497 | $11,606 | 154.2% |
Outdoor kitchenHigh opportunity | 6.7% | $27,805 | $11,726 | 137.1% |
HammockHigh opportunity | 6.7% | $27,401 | $11,755 | 133.1% |
Gym | 10.8% | $26,059 | $11,187 | 132.9% |
Fire pitHigh opportunity | 9.2% | $25,552 | $11,511 | 122.0% |
Revenue Impact Insights for Santa Marinella
- Air conditioning tops the revenue impact list with a 242.1% uplift — listings with this amenity earn $14,318 vs. $4,185 without it.
- High-opportunity amenities — Baby bath, Baby safety gates, Children’s bikes — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Baby bath — it has the best combination of high revenue impact and low market saturation in Santa Marinella.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Marinella STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Marinella. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Marinella Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Marinella
- The typical guest profile for Airbnb in Santa Marinella consists of predominantly international visitors (70%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 29.7% of guests.
- Key international markets include Italy (29.7%) and United States (16.1%).
- Top languages spoken are English (38%) followed by Italian (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Marinella?
Listings in Santa Marinella average 4.78 out of 5 overall, with about 22.3 reviews per active listing and 23.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Marinella
- An average rating of 4.78 places Santa Marinella in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.91), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 23.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 23.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Santa Marinella Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Marinella
- The most common availability pattern in Santa Marinella falls within the 271-366 days range, representing 67.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Marinella (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa Marinella?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Marinella
- The overall average booking lead time for vacation rentals in Santa Marinella is 54 days.
- Guests book furthest in advance for stays during August (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Santa Marinella.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Santa Marinella averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Marinella?
Guests in Santa Marinella stay about 6.6 nights on average, generating roughly 1,488 reservations and 12.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Santa Marinella
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Marinella
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (10.1 nights) and shorten in Nov (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Marinella Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
17.5% of total
2 Nights
19 listings
15.8% of total
3 Nights
5 listings
4.2% of total
4-6 Nights
12 listings
10% of total
7-29 Nights
17 listings
14.2% of total
30+ Nights
46 listings
38.3% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Marinella is 30+ Nights, adopted by 38.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.3%) caters to monthly stays (30+ nights) in Santa Marinella, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.3% of Santa Marinella hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Marinella.
Santa Marinella Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
1.7% of total
Limited
3 listings
2.5% of total
Flexible
24 listings
20% of total
Moderate
51 listings
42.5% of total
Firm
36 listings
30% of total
Strict
4 listings
3.3% of total
Cancellation Policy Insights for Santa Marinella
- The prevailing Airbnb cancellation policy trend in Santa Marinella is Moderate, used by 42.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.5% market standard in Santa Marinella.
- Using a Strict policy might deter some guests, as only 3.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Marinella.
How Much Are Airbnb Cleaning Fees in Santa Marinella?
Cleaning fees in Santa Marinella are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Marinella
- 81.7% of listings charge a cleaning fee, making it standard practice in Santa Marinella. Guests expect it and factor it into their booking decisions.
- The gap between the average ($140) and median ($47) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Marinella median of $47. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Marinella Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Marinellabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dimora Il Camaleonte, country location in nature
Entire Place • 5 bedrooms
Jubilee and sea - Comfortable and amusing house
Entire Place • 4 bedrooms
The Terrace Overlooking the Sea (1 hour from Rome)
Entire Place • 3 bedrooms
Casa del Sole
Entire Place • 3 bedrooms
Villa Domus with swimming pool and tennis court
Entire Place • 4 bedrooms
Family home facing the sea
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Marinella?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Marinella based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nunzia | 2 | $115,308 | 43 | 4.90/5.0 |
| Federica | 2 | $83,515 | 57 | 4.91/5.0 |
| Alessandro | 1 | $70,483 | 40 | 4.95/5.0 |
| Lorenzo E Francesca | 1 | $64,558 | 54 | 4.94/5.0 |
| Biancamaria | 2 | $59,535 | 86 | 4.82/5.0 |
| Christian | 4 | $49,091 | 30 | 4.86/5.0 |
| Monica | 2 | $45,039 | 33 | 4.85/5.0 |
| Alessio | 3 | $43,916 | 301 | 4.81/5.0 |
| Paolo | 1 | $39,328 | 77 | 4.92/5.0 |
| Barbara | 3 | $28,819 | 51 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Marinella.
Who Are the Airbnb Hosts in Santa Marinella?
Santa Marinella has a relatively balanced host base.
Host Profile Insights for Santa Marinella
- Only 28.3% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 6.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 55.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa Marinella averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Santa Marinella
These are the highest-grossing professional property management operations in Santa Marinella, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Be Your Home | 4 | $28,783 | $134 | 34.0% | 4.32/5 |
| Novasol | 1 | $21,766 | $274 | 46.6% | 4.77/5 |
| Monica | 1 | $19,533 | $189 | 36.4% | 4.43/5 |
| Flavio | 1 | $13,592 | $106 | 51.2% | 4.88/5 |
| Pamela - Interhome | 1 | $5,431 | $562 | 11.0% | N/A |
Management Company Insights for Santa Marinella
- The leading management company, Be Your Home, operates 4 listings with $28,783 in gross revenue — a useful benchmark for what scale looks like in Santa Marinella.
- Top managers average 2 properties each, suggesting professional management in Santa Marinella still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.6/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 6.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Santa Marinella's Airbnb Market Compare to Nearby Cities?
How does the Santa Marinella Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rome, Santa Marinella has 13 percentage points lower occupancy and about $66 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Rome | 26,032 | $2,830 | $222.55 | 49% |
Frequently Asked Questions About Airbnb in Santa Marinella
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Marinella.
How much do Airbnb hosts make in Santa Marinella?
Santa Marinella hosts earn about $12,798 per year on average, with an average nightly rate of $156 and RevPAR of $61. Those figures describe the typical revenue environment for active listings in Santa Marinella, Lazio, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Marinella market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Marinella?
The average Airbnb occupancy rate in Santa Marinella is 35.7%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Marinella?
Listings in Santa Marinella average $156 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Marinella?
Santa Marinella currently has about 120 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Marinella?
AirROI currently classifies the short-term rental regulation level in Santa Marinella as High. The dataset also shows about 90.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Marinella?
RevPAR in Santa Marinella is about $61. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Marinella?
Occupancy of 35.7% means Santa Marinella is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,798, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Marinella?
The average booking lead time in Santa Marinella is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Marinella?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Marinella include Marina di Santa Marinella, Centro Storico, Pine Forest. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Marinella?
entire_home listings make up 93.3% of the active supply in Santa Marinella. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Marinella compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Santa Marinella's $12,798 and 35.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Marinella?
The average Airbnb stay length in Santa Marinella is about 6.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Marinella?
Airbnb listings in Santa Marinella average 4.78 out of 5 overall. About 23.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Marinella?
Air conditioning and Baby bath are among the strongest revenue-linked amenities in Santa Marinella. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Marinella?
Yes. About 81.7% of active Airbnb listings in Santa Marinella charge a cleaning fee, and the average fee is $140. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Marinella?
At 28.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.