Rome, Lazio Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Rome, Lazio? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $33,965 per year — at a $223 nightly rate, 48.9% occupancy, and a $111 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Rome's 26,032 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 77.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 91% of listings show active registration — compliance is the cost of entry. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Rome?
In Rome, the headline Airbnb metrics are $33,965 in average annual revenue,48.9% occupancy, $223 ADR, and $111 in RevPAR, and guests book about 58 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rome?
Understanding the monthly revenue variations for Airbnb listings in Rome is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rome is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rome across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,288+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,629 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,753 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,396, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rome
What Is the Monthly Airbnb Occupancy Rate in Rome?
Maximize your bookings by understanding the Rome STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rome:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rome
What Is the Average Airbnb Nightly Rate in Rome?
Effective short term rental pricing strategy in Rome involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rome typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $375+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $248 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Rome
What Is the RevPAR for Airbnb in Rome?
RevPAR in Rome is currently $111. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $84 RevPAR.
- Strong performers (Top 25%) earn $137 RevPAR.
- Best-in-class (Top 10%) achieve $213 RevPAR.
Average Monthly RevPAR Trend in Rome
RevPAR Insights for Rome
- The average RevPAR in Rome is $111. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($213) and bottom 25% ($49) is $164, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rome benchmarks. If your RevPAR falls below the median of $84, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $137+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Rome Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Rome?
Rome's peak Airbnb season falls in October, May, June, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, May, June)
- Revenue averages $4,722 per month
- Occupancy rates average 62.0%
- Daily rates average $235
Shoulder Season
- Revenue averages $3,659 per month
- Occupancy maintains around 53.0%
- Daily rates hold near $218
Low Season (January, February, December)
- Revenue drops to average $2,497 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $200
Seasonality Insights for Rome
- Airbnb seasonality in Rome is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rome's highest earning potential, with monthly revenues climbing to $5,157, occupancy reaching 67.2%, and ADRs peaking at $236.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,166, occupancy could drop to 34.7%, and ADRs may adjust to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rome.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Rome, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rome, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rome?
Yes, Rome, Lazio, Italy enforces high STR regulations and 91% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rome to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 91% licensed listings)
What Are the Best Neighborhoods for Airbnb in Rome?
In a large, heavily regulated market like Rome, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Trastevere | Charming medieval neighborhood known for its narrow cobblestone streets and vibrant nightlife. It's a favorite among tourists for its authentic Roman atmosphere and local dining options. | Santa Maria in Trastevere, Trastevere Night Market, Orto Botanico, Piazza Trilussa, Vibrant trattorias and bars |
| Centro Storico | The historic center of Rome, packed with culture and history. Close to iconic landmarks, making it a prime location for tourists wanting to be in the heart of the city. | Pantheon, Piazza Navona, Trevi Fountain, Campo de' Fiori, Roman Forum |
| Testaccio | Known for its authentic Roman cuisine and a more local experience, Testaccio is great for visitors who want to dine like a local while being close to the city center. | Mercato di Testaccio, Monte dei Cocci, Pyramid of Cestius, Via Marmorata, Testaccio's culinary scene |
| Monti | A trendy district filled with boutiques and vintage shops, Monti attracts a younger crowd and is known for its bohemian vibe, as well as proximity to the Colosseum. | Colosseum, Basilica di Santa Maria Maggiore, Via della Madonna dei Monti, Piazza della Madonna dei Monti, Local artisan shops |
| Spanish Steps | A prime luxury area, home to upscale shopping and dining. It attracts affluent tourists looking for a central stay close to Rome's famous attractions. | Spanish Steps, Piazza di Spagna, Via dei Condotti, Trinità dei Monti, Keats-Shelley Memorial House |
| Vatican City | Home to the Vatican Museums and St. Peter's Basilica, this area draws millions of visitors each year, making it a hot spot for short-term rentals. | St. Peter's Basilica, Vatican Museums, Sistine Chapel, Castel Sant'Angelo, Piazza San Pietro |
| Nomentano | A lesser-known area that is becoming increasingly popular, Nomentano offers a more local experience while still being well connected to the city center. | Parco della Caffarella, Banca d'Italia, Via Nomentana, Roman ruins, Local cafes and restaurants |
| Eur | A modern district known for its fascist architecture and business centers. Popular for both tourists and business travelers looking for a different side of Rome. | Palazzo della Civiltà Italiana, Parco Centrale del Lago, Museum of Roman Civilization, Eur Lake, Shopping centers |
Because Rome has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Rome?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rome
- The Rome Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 26,032 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rome, Apartment/Condo properties are the most common (85.3%), reflecting the local real estate landscape.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 0.6%) offer potential for unique stay experiences.
Rome Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rome
- The dominant room capacity in Rome is 1 bedroom listings, making up 45.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.0% of the active Airbnb listings in Rome, indicating a high concentration in these sizes.
Rome Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rome
- The most common guest capacity trend in Rome vacation rentals is listings accommodating 4 guests (29.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rome STR market, accounting for 47.5% of listings.
- 18.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rome.
- On average, properties in Rome are equipped to host 3.5 guests.
How Do Listings in Rome Compare on Quality?
Listing quality in Rome can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Rome
- At 29.5 photos per listing on average, Rome hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Rome averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Rome?
Amenity Prevalence
Amenity Insights for Rome
- Essential amenities in Rome that guests expect include: Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rome: Wifi, Air conditioning, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating.
- Consider adding popular differentiators like Hair dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rome to stay competitive.
Which Airbnb Amenities Boost Revenue in Rome?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Rome, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
SaunaHigh opportunity | 0.3% | $82,929 | $33,826 | 145.2% |
Hair dryer | 94.4% | $35,018 | $16,060 | 118.0% |
Baby monitor | 0.5% | $66,337 | $33,798 | 96.3% |
Pool table | 0.1% | $65,445 | $33,922 | 92.9% |
Kitchen | 85.8% | $36,416 | $19,148 | 90.2% |
Refrigerator | 83.3% | $36,602 | $20,789 | 76.1% |
Dishes and silverware | 79.6% | $37,211 | $21,278 | 74.9% |
Laser tag | 0.0% | $58,028 | $33,959 | 70.9% |
Dryer | 11.6% | $52,905 | $31,471 | 68.1% |
Iron | 78.5% | $37,178 | $22,250 | 67.1% |
Revenue Impact Insights for Rome
- Sauna tops the revenue impact list with a 145.2% uplift — listings with this amenity earn $82,929 vs. $33,826 without it.
- High-opportunity amenities — Sauna — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hair dryer, Kitchen, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Rome.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Rome STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rome. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRome Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rome
- The typical guest profile for Airbnb in Rome consists of predominantly international visitors (94%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 5.6% of guests.
- Key international markets include United States (33%) and United Kingdom (9.1%).
- Top languages spoken are English (45.3%) followed by Spanish (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Rome?
Listings in Rome average 4.76 out of 5 overall, with about 93.6 reviews per active listing and 30.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Rome
- An average rating of 4.76 places Rome in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Rome Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rome
- The most common availability pattern in Rome falls within the 271-366 days range, representing 34.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Rome (27.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rome?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rome
- The overall average booking lead time for vacation rentals in Rome is 58 days.
- Guests book furthest in advance for stays during May (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (62 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Rome.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Rome averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Rome?
Guests in Rome stay about 4.3 nights on average, generating roughly 906,717 reservations and 34.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Rome
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Rome
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 34.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Aug (4.5 nights) and shorten in Jun (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Rome Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5450 listings
20.9% of total
2 Nights
6292 listings
24.2% of total
3 Nights
1491 listings
5.7% of total
4-6 Nights
573 listings
2.2% of total
7-29 Nights
664 listings
2.6% of total
30+ Nights
11562 listings
44.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rome is 30+ Nights, adopted by 44.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.4%) caters to monthly stays (30+ nights) in Rome, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.4% of Rome hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rome.
Rome Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
78 listings
0.3% of total
Limited
1067 listings
4.1% of total
Super Strict 30 Days
267 listings
1% of total
Flexible
7890 listings
30.3% of total
Moderate
13032 listings
50.1% of total
Firm
3436 listings
13.2% of total
Strict
234 listings
0.9% of total
Cancellation Policy Insights for Rome
- The prevailing Airbnb cancellation policy trend in Rome is Moderate, used by 50.1% of listings.
- The market strongly favors guest-friendly terms, with 80.4% of listings offering Flexible or Moderate policies. This suggests guests in Rome may expect booking flexibility.
- Strict cancellation policies are quite rare (0.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50.1% market standard in Rome.
- Using a Strict policy might deter some guests, as only 0.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rome.
How Much Are Airbnb Cleaning Fees in Rome?
Cleaning fees in Rome are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Rome
- 77.3% of listings charge a cleaning fee, making it standard practice in Rome. Guests expect it and factor it into their booking decisions.
- The gap between the average ($119) and median ($59) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Rome median of $59. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Rome Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Romebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment with Piazza Navona view
Entire Place • 5 bedrooms
The best in Rome Monserrato
Entire Place • 6 bedrooms
Domus Alberico (up to 28 people)
Entire Place • 6 bedrooms
C5 | Testaccio & Trastevere | Private shower | 2 pax
Private Room • N/A
Fantastic Rome House
Entire Place • 6 bedrooms
C2| Porta Portese room – Trastevere & Testaccio
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rome?
Learn from the best! This table showcases top-performing Airbnb hosts in Rome based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| IFlat | 218 | $17,531,480 | 18205 | 4.61/5.0 |
| GuestHost - Welcome To Italy | 190 | $7,883,164 | 10224 | 4.52/5.0 |
| SpaceIdeas | 29 | $4,768,835 | 3550 | 4.85/5.0 |
| The Best Rent | 64 | $4,698,995 | 1759 | 4.66/5.0 |
| Amazing Suite Srl | 64 | $4,456,063 | 2121 | 4.82/5.0 |
| Federico | 60 | $4,099,021 | 9471 | 4.78/5.0 |
| Daplace | 32 | $3,608,765 | 3851 | 4.62/5.0 |
| Daniela & Friends | 15 | $3,195,976 | 1591 | 4.66/5.0 |
| 4bnb | 58 | $3,111,410 | 2515 | 4.54/5.0 |
| Stefano | 60 | $3,057,727 | 4948 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rome.
Who Are the Airbnb Hosts in Rome?
Rome has a relatively balanced host base.
Host Profile Insights for Rome
- A 48.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 4.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 37.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Rome averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Rome
These are the highest-grossing professional property management operations in Rome, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Daplace | 32 | $3,608,765 | $407 | 76.7% | 4.62/5 |
| 4bnb | 58 | $3,111,410 | $236 | 68.2% | 4.54/5 |
| WonderWhereToStay | 86 | $3,001,439 | $284 | 38.9% | 4.60/5 |
| HomeTop | 43 | $2,709,884 | $315 | 53.8% | 4.75/5 |
| Stay In Rome Apartments | 49 | $2,599,964 | $250 | 61.4% | 4.73/5 |
| EasyDomus | 16 | $2,277,619 | $492 | 76.7% | 4.87/5 |
| Lorenzo | 47 | $2,155,899 | $328 | 46.0% | 4.63/5 |
| Marco | 51 | $2,078,088 | $220 | 58.2% | 4.71/5 |
| Bemyguest Apartments | 24 | $1,750,828 | $363 | 61.1% | 4.79/5 |
| Emanuele | 27 | $1,549,856 | $323 | 55.8% | 4.79/5 |
Management Company Insights for Rome
- The leading management company, Daplace, operates 32 listings with $3,608,765 in gross revenue — a useful benchmark for what scale looks like in Rome.
- Top managers average 43 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.7/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Rome's Airbnb Market Compare to Nearby Cities?
How does the Rome Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Collevecchio, Rome has 8 percentage points higher occupancy and about $132 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Allerona | 12 | $2,589 | $458.52 | 36% |
| Parrano | 18 | $2,493 | $329.31 | 36% |
| San Casciano dei Bagni | 53 | $2,440 | $405.74 | 34% |
| Monteleone d'Orvieto | 36 | $2,397 | $351.48 | 31% |
| Cetona | 73 | $2,364 | $328.48 | 34% |
| Collazzone | 24 | $2,303 | $372.75 | 31% |
Frequently Asked Questions About Airbnb in Rome
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rome.
How much do Airbnb hosts make in Rome?
Rome hosts earn about $33,965 per year on average, with an average nightly rate of $223 and RevPAR of $111. Those figures describe the typical revenue environment for active listings in Rome, Lazio, not the ceiling for the best operators. Source: AirROI 2026 data, Rome market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Rome?
The average Airbnb occupancy rate in Rome is 48.9%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rome?
Listings in Rome average $223 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rome?
Rome currently has about 26,032 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rome?
AirROI currently classifies the short-term rental regulation level in Rome as High. The dataset also shows about 91.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rome?
RevPAR in Rome is about $111. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rome?
At 48.9% occupancy, Rome can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $33,965, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rome?
The average booking lead time in Rome is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rome?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rome include Trastevere, Centro Storico, Testaccio. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rome?
entire_home listings make up 80.0% of the active supply in Rome. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rome compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Rome's $33,965 and 48.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Rome?
The average Airbnb stay length in Rome is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Rome?
Airbnb listings in Rome average 4.76 out of 5 overall. About 30.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Rome?
Sauna and Hair dryer are among the strongest revenue-linked amenities in Rome. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Rome?
Yes. About 77.3% of active Airbnb listings in Rome charge a cleaning fee, and the average fee is $119. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Rome?
A 48.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.