Allerona, Umbria Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Allerona, Umbria? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $24,072 per year — at a $395 nightly rate, 32.7% occupancy, and a N/A RevPAR.
With just 22 active listings, Allerona is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Active supply contracted 26.7% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Allerona?
In Allerona, the headline Airbnb metrics are $24,072 in average annual revenue,32.7% occupancy, $395 ADR, and $0 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Allerona?
Understanding the monthly revenue variations for Airbnb listings in Allerona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Allerona is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Allerona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,669+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,779 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,827 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $793, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Allerona
What Is the Monthly Airbnb Occupancy Rate in Allerona?
Maximize your bookings by understanding the Allerona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Allerona:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Allerona
What Is the Average Airbnb Nightly Rate in Allerona?
Effective short term rental pricing strategy in Allerona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Allerona typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,153+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $281 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Allerona
What Is the RevPAR for Airbnb in Allerona?
RevPAR in Allerona is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Allerona
RevPAR Insights for Allerona
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Allerona benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Allerona?
Allerona's peak Airbnb season falls in May, March, February, while the softest stretch is January, October, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, March, February)
- Revenue averages $7,981 per month
- Occupancy rates average 38.6%
- Daily rates average $548
Shoulder Season
- Revenue averages $3,985 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $373
Low Season (January, October, December)
- Revenue drops to average $1,856 per month
- Occupancy decreases to average 19.1%
- Daily rates adjust to average $354
Seasonality Insights for Allerona
- Airbnb seasonality in Allerona is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Allerona's highest earning potential, with monthly revenues climbing to $8,720, occupancy reaching 52.0%, and ADRs peaking at $566.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,570, occupancy could drop to 9.0%, and ADRs may adjust to $326.
- Lower occupancy paired with meaningful seasonality means hosts in Allerona need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Allerona, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Allerona, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Allerona?
Allerona, Umbria, Italy has a high regulation classification, yet only 32% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Allerona to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 32% licensed listings)
What Are the Best Neighborhoods for Airbnb in Allerona?
With a compact short-term rental market, Allerona gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center of Allerona | Charming medieval village with stunning architecture and rich history. Attracts visitors who enjoy exploring ancient towns and experiencing local culture. | The Church of San Francesco, Castello di Allerona, Piazza della Repubblica, Local artisan shops, Scenic views of the Umbrian countryside |
| Lake Trasimeno | Scenic lake area known for outdoor activities and beautiful landscapes. Popular for families and nature lovers looking to relax by the water. | Lake Trasimeno beaches, Boat tours, Nature trails, Birdwatching spots, Water sports |
| Città della Pieve | Nearby picturesque town famous for its Renaissance art and vibrant local festivals. Attracts art enthusiasts and cultural travelers. | Pompeo Batoni Art Museum, Cattedrale di Città della Pieve, Local wine tastings, Historic architecture, Annual festivals |
| Orvieto | Famous hilltop town with stunning cathedral and Etruscan heritage. A must-visit for tourists exploring Umbria. | Orvieto Cathedral, Underground Orvieto, St. Patrick's Well, Orvieto Funicular, Wine cellars |
| Todi | Charming hilltop town known for its medieval charm and breathtaking views. Ideal for travelers looking for a peaceful getaway. | Piazza del Popolo, Tempio di San Fortunato, Etruscan ruins, Nature parks, Local cuisine |
| Montepulciano | Famous for its wine and Renaissance architecture. Popular with wine lovers and tourists exploring Tuscany and Umbria. | Vino Nobile di Montepulciano wineries, Piazza Grande, San Biagio Church, Medieval streets, Wine tours |
| Spoleto | Rich in history and culture, known for its annual Festival of Two Worlds. Attracts cultural tourists and festival-goers. | Spoleto Cathedral, Ancient Roman theatre, Rocca Albornoziana, Festival of Two Worlds, Art galleries |
| Perugia | The capital of Umbria, vibrant with cultural events, universities, and great food. Popular for both tourists and students. | Piazza IV Novembre, Rocca Paolina, Umbria Jazz Festival, Perugia's chocolate festival, Historical museums |
Because Allerona has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Allerona?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Allerona
- The Allerona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.1% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Allerona, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
Allerona Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Allerona
- The dominant room capacity in Allerona is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 59.1% of the active Airbnb listings in Allerona, indicating a high concentration in these sizes.
- A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Allerona.
Allerona Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Allerona
- The most common guest capacity trend in Allerona vacation rentals is listings accommodating 2 guests (36.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Allerona STR market, accounting for 68.2% of listings.
- 49.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Allerona.
- On average, properties in Allerona are equipped to host 4.8 guests.
What Amenities Do Airbnb Guests Expect in Allerona?
Amenity Prevalence
Amenity Insights for Allerona
- Essential amenities in Allerona that guests expect include: Wifi, Kitchen, Washer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Allerona.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Allerona: Wifi, Kitchen, Washer, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, Washer, TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Allerona to stay competitive.
Dive Deeper: Advanced Allerona STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Allerona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAllerona Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Allerona
- The typical guest profile for Airbnb in Allerona consists of predominantly international visitors (82%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 17.8% of guests.
- Key international markets include Italy (17.8%) and France (13.3%).
- Top languages spoken are English (48.8%) followed by German (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Allerona Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Allerona
- The most common availability pattern in Allerona falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Allerona (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Allerona?
Average Booking Lead Time by Month
Booking Lead Time Insights for Allerona
- The overall average booking lead time for vacation rentals in Allerona is 64 days.
- Guests book furthest in advance for stays during June (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Allerona.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Allerona averages to identify opportunities for dynamic pricing adjustments.
Allerona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13.6% of total
2 Nights
8 listings
36.4% of total
3 Nights
2 listings
9.1% of total
4-6 Nights
2 listings
9.1% of total
7-29 Nights
2 listings
9.1% of total
30+ Nights
5 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Allerona is 2 Nights, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Allerona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.4% of Allerona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- A 2-night minimum appears standard (36.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Allerona.
Allerona Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
8.3% of total
Super Strict 30 Days
3 listings
25% of total
Flexible
3 listings
25% of total
Moderate
2 listings
16.7% of total
Strict
3 listings
25% of total
Cancellation Policy Insights for Allerona
- The prevailing Airbnb cancellation policy trend in Allerona is Super Strict 30 Days, used by 25% of listings.
- There's a relatively balanced mix between guest-friendly (41.7%) and stricter (25.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 25% market standard in Allerona.
- Regularly review your cancellation policy against competitors and market demand shifts in Allerona.
What Do the Top Airbnb Listings in Allerona Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Alleronabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vakantievilla Farmhouse Dolci Hills
Entire Place • 4 bedrooms
Bisenzio Farmhouse
Entire Place • 6 bedrooms
Torre Antica
Entire Place • 8 bedrooms
Agriturismo Bardanella
Entire Place • 5 bedrooms
Allerona by Interhome
Entire Place • 3 bedrooms
Allerona by Interhome
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Allerona?
Learn from the best! This table showcases top-performing Airbnb hosts in Allerona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Janusz | 1 | $144,487 | 33 | 5.00/5.0 |
| Host #442905678 | 1 | $112,794 | 0 | Not Rated |
| Alessandra - Interhome Group | 3 | $71,867 | 64 | 4.73/5.0 |
| Host #462821146 | 1 | $50,277 | 0 | Not Rated |
| Host #183676075 | 8 | $46,246 | 0 | Not Rated |
| Paolo | 1 | $28,940 | 34 | 4.85/5.0 |
| Host #349117830 | 1 | $23,717 | 0 | Not Rated |
| Guido Paul | 1 | $17,280 | 8 | 4.13/5.0 |
| Massimo | 1 | $14,556 | 0 | Not Rated |
| Fiorella | 1 | $9,404 | 40 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Allerona.
How Does Allerona's Airbnb Market Compare to Nearby Cities?
How does the Allerona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Florence, Allerona has 17 percentage points lower occupancy and about $178 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,281 | $560.32 | 34% |
| Marciano della Chiana | 16 | $3,107 | $395.84 | 37% |
| Castelfranco di Sotto | 48 | $3,001 | $328.90 | 37% |
| Collazzone | 28 | $2,719 | $351.53 | 35% |
| Radda in Chianti | 97 | $2,664 | $386.48 | 38% |
| Buonconvento | 57 | $2,661 | $386.37 | 43% |
| Gaiole in Chianti | 209 | $2,659 | $366.96 | 38% |
| Impruneta | 135 | $2,610 | $258.01 | 42% |
| Rome | 25,800 | $2,539 | $215.64 | 49% |
| Florence | 10,291 | $2,523 | $216.67 | 50% |
Frequently Asked Questions About Airbnb in Allerona
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Allerona.
How much do Airbnb hosts make in Allerona?
Allerona hosts earn about $24,072 per year on average, with an average nightly rate of $395 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Allerona, Umbria, not the ceiling for the best operators. Source: AirROI 2025 data, Allerona market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in Allerona?
The average Airbnb occupancy rate in Allerona is 32.7%. May is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Allerona?
Listings in Allerona average $395 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Allerona?
Allerona currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Allerona?
AirROI currently classifies the short-term rental regulation level in Allerona as High. The dataset also shows about 31.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Allerona?
RevPAR in Allerona is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Allerona?
Occupancy of 32.7% means Allerona is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $24,072, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Allerona?
The average booking lead time in Allerona is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Allerona?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Allerona include Historic Center of Allerona, Lake Trasimeno, Città della Pieve. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Allerona?
entire_home listings make up 59.1% of the active supply in Allerona. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Allerona compare to nearby Airbnb markets?
Among neighboring markets, Tignano posts $39,368 in average annual revenue with 33.7% occupancy, compared to Allerona's $24,072 and 32.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Allerona?
May is the highest-revenue month in Allerona, while January is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.