Viterbo, Lazio Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Viterbo, Lazio? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,021 per year — at a $129 nightly rate, 31.4% occupancy, and a $40 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Viterbo's 238 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 44.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 89% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Viterbo?
In Viterbo, the headline Airbnb metrics are $10,021 in average annual revenue,31.4% occupancy, $129 ADR, and $40 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Viterbo?
Understanding the monthly revenue variations for Airbnb listings in Viterbo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viterbo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viterbo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,347+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,523 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $913 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $459, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viterbo
What Is the Monthly Airbnb Occupancy Rate in Viterbo?
Maximize your bookings by understanding the Viterbo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viterbo:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viterbo
What Is the Average Airbnb Nightly Rate in Viterbo?
Effective short term rental pricing strategy in Viterbo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viterbo typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Viterbo
What Is the RevPAR for Airbnb in Viterbo?
RevPAR in Viterbo is currently $40. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $30 RevPAR.
- Strong performers (Top 25%) earn $47 RevPAR.
- Best-in-class (Top 10%) achieve $70 RevPAR.
Average Monthly RevPAR Trend in Viterbo
RevPAR Insights for Viterbo
- The average RevPAR in Viterbo is $40. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($70) and bottom 25% ($19) is $51, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Viterbo benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $47+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Viterbo?
Viterbo's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $1,569 per month
- Occupancy rates average 38.2%
- Daily rates average $126
Shoulder Season
- Revenue averages $1,235 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $125
Low Season (January, February, November)
- Revenue drops to average $899 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $126
Seasonality Insights for Viterbo
- Airbnb seasonality in Viterbo is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Viterbo's highest earning potential, with monthly revenues climbing to $1,857, occupancy reaching 42.7%, and ADRs peaking at $130.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $756, occupancy could drop to 22.3%, and ADRs may adjust to $117.
- Lower occupancy paired with meaningful seasonality means hosts in Viterbo need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Viterbo, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Viterbo, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Viterbo?
Yes, Viterbo, Lazio, Italy enforces high STR regulations and 89% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Viterbo to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 89% licensed listings)
What Are the Best Neighborhoods for Airbnb in Viterbo?
Location within Viterbo matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Viterbo, filled with medieval architecture and charming streets. Ideal for tourists wanting to explore the city's rich history and cultural heritage. | Palazzo dei Papi, Viterbo Cathedral, Piazza San Lorenzo, San Pellegrino in Fiore, Palazzo dei Priori |
| Terme dei Papi | Famous for its natural thermal baths, this area attracts visitors seeking wellness and relaxation. A great spot for Airbnb rentals catering to spa lovers. | Terme dei Papi, Bagnaccio Hot Springs, Parco Archeologico, Villa Lante |
| Parco dei Mostri | Known for its unique garden of monsters, this area offers a combination of art, culture, and nature, appealing to families and art enthusiasts. | Parco dei Mostri, Castello Orsini, Sacro Bosco |
| Lago di Vico | A beautiful lake area offering outdoor activities and stunning nature views, attracting tourists looking for nature excursions and relaxation by the water. | Lago di Vico, Sentiero del Lago, Vico Lake Park |
| Civita Castellana | A nearby town with Etruscan heritage and stunning landscapes, appealing for day trips from Viterbo and capturing a different aspect of Italian history. | Castello Orsini, Cattedrale di Civita, Etruscan Ruins |
| Canepina | Nestled in the Cimini mountains, Canepina is perfect for those seeking outdoor adventures like hiking, and it's a short drive from Viterbo. | Cimini Mountains, Hiking Trails, Local Cuisine |
| Monterosi | A small town that offers a quiet retreat with traditional charm and proximity to Rome, appealing to travelers looking for a peaceful stay outside the city. | Historical center, Natural parks, Scenic landscapes |
| Bagnaia | Famous for the Villa Lante, this area combines historic elegance with natural beauty, ideal for visitors interested in gardens and Renaissance architecture. | Villa Lante, Parco di Villa Lante, Local vineyards |
Because Viterbo has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Viterbo?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viterbo
- The Viterbo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.6% of the 238 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viterbo, Apartment/Condo properties are the most common (58.4%), reflecting the local real estate landscape.
- Houses represent a significant 32.8% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.4%) offer potential for unique stay experiences.
Viterbo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viterbo
- The dominant room capacity in Viterbo is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.0% of the active Airbnb listings in Viterbo, indicating a high concentration in these sizes.
Viterbo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viterbo
- The most common guest capacity trend in Viterbo vacation rentals is listings accommodating 4 guests (30.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Viterbo STR market, accounting for 48.3% of listings.
- 18.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viterbo.
- On average, properties in Viterbo are equipped to host 3.6 guests.
How Do Listings in Viterbo Compare on Quality?
Listing quality in Viterbo can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Viterbo
- At 27.5 photos per listing on average, Viterbo hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 38.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Viterbo averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Viterbo?
Amenity Prevalence
Amenity Insights for Viterbo
- Essential amenities in Viterbo that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viterbo: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viterbo to stay competitive.
Which Airbnb Amenities Boost Revenue in Viterbo?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Viterbo, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 93.7% | $10,619 | $1,141 | 830.3% |
EV chargerHigh opportunity | 3.8% | $31,081 | $9,194 | 238.1% |
Outdoor showerHigh opportunity | 5.5% | $26,641 | $9,061 | 194.0% |
HammockHigh opportunity | 4.6% | $26,868 | $9,205 | 191.9% |
Barbecue utensilsHigh opportunity | 9.7% | $21,622 | $8,780 | 146.3% |
Exercise equipmentHigh opportunity | 3.4% | $23,388 | $9,556 | 144.7% |
Sun loungersHigh opportunity | 8.4% | $21,650 | $8,955 | 141.8% |
Baby safety gatesHigh opportunity | 2.1% | $22,650 | $9,750 | 132.3% |
Fire pitHigh opportunity | 7.1% | $21,241 | $9,158 | 131.9% |
SaunaHigh opportunity | 2.1% | $22,608 | $9,751 | 131.8% |
Revenue Impact Insights for Viterbo
- Heating tops the revenue impact list with a 830.3% uplift — listings with this amenity earn $10,619 vs. $1,141 without it.
- High-opportunity amenities — EV charger, Outdoor shower, Hammock — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding EV charger — it has the best combination of high revenue impact and low market saturation in Viterbo.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Viterbo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viterbo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViterbo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Viterbo
- The typical guest profile for Airbnb in Viterbo consists of a mix of domestic (52%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 51.7% of guests.
- Key international markets include Italy (51.7%) and United States (12.7%).
- Top languages spoken are English (37.6%) followed by Italian (23.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Viterbo?
Listings in Viterbo average 4.83 out of 5 overall, with about 34.9 reviews per active listing and 35.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Viterbo
- With an overall rating of 4.83, Viterbo listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.9), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Viterbo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viterbo
- The most common availability pattern in Viterbo falls within the 271-366 days range, representing 62.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Viterbo (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Viterbo?
Average Booking Lead Time by Month
Booking Lead Time Insights for Viterbo
- The overall average booking lead time for vacation rentals in Viterbo is 44 days.
- Guests book furthest in advance for stays during September (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Viterbo.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Viterbo averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Viterbo?
Guests in Viterbo stay about 4 nights on average, generating roughly 4,230 reservations and 18 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Viterbo
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Viterbo
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (4.5 nights) and shorten in Apr (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Viterbo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
126 listings
52.9% of total
2 Nights
41 listings
17.2% of total
3 Nights
4 listings
1.7% of total
4-6 Nights
5 listings
2.1% of total
7-29 Nights
6 listings
2.5% of total
30+ Nights
56 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Viterbo is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.1%) of the Viterbo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Viterbo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.9% of Viterbo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viterbo.
Viterbo Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.4% of total
Limited
6 listings
2.5% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
122 listings
51.3% of total
Moderate
81 listings
34% of total
Firm
25 listings
10.5% of total
Strict
2 listings
0.8% of total
Cancellation Policy Insights for Viterbo
- The prevailing Airbnb cancellation policy trend in Viterbo is Flexible, used by 51.3% of listings.
- The market strongly favors guest-friendly terms, with 85.3% of listings offering Flexible or Moderate policies. This suggests guests in Viterbo may expect booking flexibility.
- Strict cancellation policies are quite rare (0.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51.3% market standard in Viterbo.
- Given the high prevalence of Flexible policies (51.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 0.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Viterbo.
How Much Are Airbnb Cleaning Fees in Viterbo?
Cleaning fees in Viterbo are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Viterbo
- About 50.0% of Viterbo listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($510) and median ($23) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Viterbo median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Viterbo Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viterbobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Simona’s house in the woods - Villa Boutique
Entire Place • 2 bedrooms
The exclusive Querce c. house
Entire Place • 2 bedrooms
The Casale delle Sette Querce
Entire Place • 3 bedrooms
Casale Le Pietre
Entire Place • 5 bedrooms
"Casa nostra" at Bolsena Lake
Entire Place • 5 bedrooms
Casina Tuscia
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Viterbo?
Learn from the best! This table showcases top-performing Airbnb hosts in Viterbo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| La Boutique | 1 | $57,056 | 113 | 4.98/5.0 |
| Gina | 1 | $56,759 | 44 | 5.00/5.0 |
| Ginevra | 2 | $56,071 | 79 | 4.98/5.0 |
| Arianna | 3 | $55,058 | 74 | 4.98/5.0 |
| Federico | 1 | $51,536 | 13 | 5.00/5.0 |
| Filippo | 1 | $50,356 | 17 | 4.71/5.0 |
| Marion | 2 | $49,844 | 80 | 4.95/5.0 |
| Casa Vacanze La Mattonara | 3 | $43,256 | 52 | 4.83/5.0 |
| Stefano | 3 | $42,529 | 278 | 4.94/5.0 |
| Paola | 3 | $42,395 | 304 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viterbo.
Who Are the Airbnb Hosts in Viterbo?
Viterbo has a relatively balanced host base.
Host Profile Insights for Viterbo
- A 32.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 57.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Viterbo averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Viterbo
These are the highest-grossing professional property management operations in Viterbo, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Carlo | 1 | $21,981 | $258 | 25.5% | 4.67/5 |
Management Company Insights for Viterbo
- The leading management company, Carlo, operates 1 listings with $21,981 in gross revenue — a useful benchmark for what scale looks like in Viterbo.
- Top managers average 1 properties each, suggesting professional management in Viterbo still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 0.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Viterbo's Airbnb Market Compare to Nearby Cities?
How does the Viterbo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rome, Viterbo has 18 percentage points lower occupancy and about $94 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Monte San Savino | 86 | $2,839 | $390.03 | 39% |
| Rome | 26,032 | $2,830 | $222.55 | 49% |
| Radda in Chianti | 92 | $2,776 | $365.48 | 38% |
Frequently Asked Questions About Airbnb in Viterbo
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Viterbo.
How much do Airbnb hosts make in Viterbo?
Viterbo hosts earn about $10,021 per year on average, with an average nightly rate of $129 and RevPAR of $40. Those figures describe the typical revenue environment for active listings in Viterbo, Lazio, not the ceiling for the best operators. Source: AirROI 2026 data, Viterbo market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Viterbo?
The average Airbnb occupancy rate in Viterbo is 31.4%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Viterbo?
Listings in Viterbo average $129 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Viterbo?
Viterbo currently has about 238 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Viterbo?
AirROI currently classifies the short-term rental regulation level in Viterbo as High. The dataset also shows about 88.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Viterbo?
RevPAR in Viterbo is about $40. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Viterbo?
Occupancy of 31.4% means Viterbo is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,021, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Viterbo?
The average booking lead time in Viterbo is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Viterbo?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Viterbo include Centro Storico, Terme dei Papi, Parco dei Mostri. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Viterbo?
entire_home listings make up 83.6% of the active supply in Viterbo. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Viterbo compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Viterbo's $10,021 and 31.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Viterbo?
The average Airbnb stay length in Viterbo is about 4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Viterbo?
Airbnb listings in Viterbo average 4.83 out of 5 overall. About 35.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Viterbo?
Heating and EV charger are among the strongest revenue-linked amenities in Viterbo. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Viterbo?
Yes. About 50.0% of active Airbnb listings in Viterbo charge a cleaning fee, and the average fee is $510. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Viterbo?
At 32.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.