Design loft with private SPA in Tuscany Entire home · 1 bedroom Rated 5.00 - Revenue
- €67,811
- Occupancy
- 84.7%
- Daily rate
- €213
Prices in
Airbnb market data · 202612 months to September 2026
Massa Marittima, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Massa Marittima brought in €7,832 over the 12 months through September 2026, about 57% less than the Tuscany average of €18,380.
The short answer
Massa Marittima Airbnb Market at a Glance
Rates and bookings both trail the Tuscany average. Listings averaged €129 a night and were booked on 32% of available nights, against €200 and 38% for the Tuscany average.
Timing matters: in August, usually the best month, the average listing earns about 5.2 times as much as in January, usually the slowest.
With 201 active listings, Massa Marittima is the 44th-largest of 281 Tuscany markets AirROI tracks. From a year earlier, average revenue rose 11% while the number of active listings grew 12%.
Browse the live Massa Marittima Airbnb market
See Every Massa Marittima Listing
Revenue
How Much Do Airbnb Hosts Make in Massa Marittima?
Gross bookings per Massa Marittima listing averaged €7,832 over the 12 months to September 2026 (Tuscany average: €18,380), before cleaning, platform and management costs and taxes.
In a typical year, the average Massa Marittima listing brings in €2,640 in August, its best month, and €503 in January, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €2,630+ a month, about three times the typical property.
- Strong performers (top 25%) earn €1,600 or more, roughly €740 a month above the median.
- Typical properties (median) earn about €861 a month.
- Entry-level properties (bottom 25%) earn €400 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 5.2 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €2,740 €390
The dashed line is the average of the months shown, €1,200. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Massa Marittima Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,527 | 40.1% | €126 | €51 | 78 days | 5.3 nights |
| Oct 2025 | €1,140 | 29.7% | €121 | €37 | 77 days | 4.9 nights |
| Nov 2025 | €662 | 22.9% | €116 | €22 | 32 days | 3.9 nights |
| Dec 2025 | €806 | 24.8% | €118 | €26 | 43 days | 4.7 nights |
| Jan 2026 | €616 | 16.1% | €118 | €20 | 48 days | 6.6 nights |
| Feb 2026 | €779 | 29.4% | €117 | €28 | 35 days | 6.3 nights |
| Mar 2026 | €886 | 24.8% | €118 | €29 | 23 days | 5.9 nights |
| Apr 2026 | €866 | 25.1% | €119 | €29 | 43 days | 4.2 nights |
| May 2026 | €1,199 | 31.2% | €127 | €39 | 61 days | 4.9 nights |
| Jun 2026 | €1,545 | 35.1% | €134 | €52 | 52 days | 4.9 nights |
| Jul 2026 | €2,268 | 45.5% | €147 | €73 | 74 days | 6.8 nights |
| Aug 2026 | €2,526 | 52.7% | €150 | €81 | 93 days | 6.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Massa Marittima home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Massa Marittima Profitable?
Yes, when it's run well. The average Massa Marittima Airbnb took in €7,832 in the 12 months to September 2026, and run by its owner at everyday costs, about €460 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €870 a month.
Cleaning it yourself keeps the €500 a year guests pay in cleaning fees, for about €510 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €400 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Massa Marittima Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,332 | €13,620 |
| Cleaning fees guests pay6% of Massa Marittima bookings | €500 | €930 |
| Gross bookings | €7,832 | €14,550 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 65% of Massa Marittima listings on Simplified Pricing, 3% for the rest | −€870 | −€1,620 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€500 | −€930 |
| Utilities and internetAbout 5% of bookings | −€390 | −€730 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€160 | −€290 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€230 | −€440 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€2,270 | −€4,130 |
| Left for housing costs, then profit | €5,562about €460 a month | €10,420about €870 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Massa Marittima Airbnb Profit
The estimate starts from Massa Marittima's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Massa Marittima home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Massa Marittima's Top Earners Get There
- More nights booked. The busiest quarter of Massa Marittima listings are booked on 46% or more of their nights, against 25% for the median listing. Ten more booked nights a year at the median rate of €99 adds about €986 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €150 a night or more, against a median of €99. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €730 a year.
- Open for the busy months. In a typical year, August brings the average listing about €2,640, against €503 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Massa Marittima listings average 4.78 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,210 a month, against €650 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Massa Marittima?
Massa Marittima listings were booked on 32% of the nights they were open over the past year, 6 percentage points below the Tuscany average (38%) and 7 points below the Italy average (39%). In a typical year, occupancy swings from 15% in January to 57% in August.
The busiest tenth of listings are booked about 5.5 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 46% or more, roughly three nights a week.
- Typical properties (median) fill about 25% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
August is usually the busiest month in Massa Marittima, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 32% 61% 13%
Nightly rates
How Much Does an Airbnb Cost per Night in Massa Marittima?
The average nightly rate in Massa Marittima, known as ADR (average daily rate), was €129 over the past year, about 36% below the Tuscany average of €200 and about 26% below the Italy average of €175. In a typical year, rates peak in August at about €145 and bottom out in November at about €115.
The top 10% charge about 2.7 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €210+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge €150 or more, about €50 above the median.
- Typical properties (median) charge about €99 a night.
- Entry-level properties (bottom 25%) charge €78 or less, about three-quarters of the median.
August rates run 26% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €150 €112
The dashed line is the average of the months shown, €124.
What Is the RevPAR for Airbnb in Massa Marittima?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Massa Marittima it averaged €45 over the past year, from about €16 in a typical January to about €85 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €85+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn €54 or more, about €18 a night above the median.
- Typical properties (median) earn about €36 per open night.
- Entry-level properties (bottom 25%) earn €20 or less, about 57% of the median.
August RevPAR is about 5.2 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €89 €13
The dashed line is the average of the months shown, €39. The 12-month RevPAR of €45 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Massa Marittima
Massa Marittima has one high season, June through September, which makes it a highly seasonal market. Business is slowest from November to May. A listing earns about 3.2 times as much a month in June through August as in December through February.
Average revenue by month in Massa Marittima
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €2,640 €503
The dashed line is the average of the 12 calendar months, €1,200.
Revenue by month in Massa Marittima in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €503 |
| February | Low season | €827 |
| March | Low season | €978 |
| April | Low season | €878 |
| May | Low season | €1,100 |
| June | High season | €1,420 |
| July | High season | €2,160 |
| August | High season | €2,640 |
| September | High season | €1,460 |
| October | Shoulder season | €1,150 |
| November | Low season | €667 |
| December | Low season | €623 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | €1,920 | 45% | €134 |
| Shoulder seasonOctober | €1,150 | 30% | €117 |
| Low seasonNovember–May | €796 | 25% | €119 |
How Far in Advance Do Guests Book Airbnb in Massa Marittima?
Guests book Massa Marittima stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. August stays are booked furthest out, about 92 days ahead, and February stays closest to arrival, about 33 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 54 days 93 days 23 days
The 12-month figure of 62 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Massa Marittima
97% of the 201 active listings in Massa Marittima display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Massa Marittima.
Neighborhoods
Best Neighborhoods for Airbnb in Massa Marittima
AirROI's area guide picks eight Massa Marittima neighborhoods that draw short-term rental guests, led by Historic Center, Piazza Garibaldi and San Lorenzo. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Center | The heart of Massa Marittima, filled with medieval architecture, charming streets, and historical sites. Ideal for guests exploring the town's rich history and culture. | Cathedral of San Cerbone, Palazzo Comunale, Museo di Storia Naturale, Piazza Garibaldi, Massa Marittima Underground |
| Piazza Garibaldi | A lively square surrounded by cafes and shops, attracting both tourists and locals. Offers a great spot for relaxation and soaking in the local atmosphere. | Cafes and restaurants, Street performances, Local markets |
| San Lorenzo | A picturesque area known for its beautiful countryside and vineyards. Perfect for guests interested in wine tourism and outdoor activities. | Wine tours, Hiking trails, Local farms |
| Campsa | A tranquil area ideal for those who want to escape the city bustle, yet remain close to cultural sites. Great for nature lovers. | Natural parks, Scenic views, Biking trails |
| Lago dell’Accesa | A beautiful lake near Massa Marittima, offering recreational activities like swimming and picnicking. Popular with families and nature enthusiasts. | Swimming and fishing, Picnicking spots, Walking trails |
| Local Vineyards | Known for high-quality wines, this area appeals to wine lovers and those looking to experience Tuscany's winemaking traditions first-hand. | Wine tasting tours, Vineyard visits, Culinary experiences |
| Follonica Beach | Close to Massa Marittima, this beach destination is perfect for guests looking for sun and sand during the summer months. | Beach clubs, Water sports, Promenade |
| Val di Farma | A scenic valley known for its natural beauty and outdoor activities, attracting visitors who enjoy hiking, cycling, and exploring nature. | Hiking routes, Natural springs, Historic hermitages |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Massa Marittima Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Massa Marittima are entire homes (95%), with private rooms at 5%. Apartments and condos are the most common property type at 61%, about 2.6 times the share of houses (23%).
Nearly all listings rent the whole place
Massa Marittima Airbnb listings by room type
- Entire home 95%
- Private room 5%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.5% | 190 |
| Private room | 5.5% | 11 |
Listings by property type
Massa Marittima Airbnb listings by property type
- Apartment/Condo 61%
- House 23%
- Cabin/Outdoor 12%
- Hotel/Boutique 2%
- Others <1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 60.7% | 122 |
| House | 23.4% | 47 |
| Cabin/Outdoor | 11.9% | 24 |
| Hotel/Boutique | 2.5% | 5 |
| Others | 1.0% | 2 |
| Unique stay | 0.5% | 1 |
How Many Bedrooms Do Airbnb Listings in Massa Marittima Have?
One-bedroom homes are the most common size in Massa Marittima (46% of entire homes), followed by two-bedroom homes (36%). Shares are of the 187 entire homes that give a bedroom count; rented rooms are left out.
Massa Marittima entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
3%
46%
36%
7%
5%
3%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.7% | 5 |
| 1 bedroom | 46.0% | 86 |
| 2 bedrooms | 36.4% | 68 |
| 3 bedrooms | 7.0% | 13 |
| 4 bedrooms | 4.8% | 9 |
| 5+ bedrooms | 3.2% | 6 |
What Each Home Size Earns in Massa Marittima
A typical one-bedroom home in Massa Marittima earned €4,190 over the past year, against €8,140 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 86 | €4,190 | €6,870 | €109 | 32% |
| 2 bedrooms | 68 | €5,170 | €8,060 | €114 | 33% |
| 3 bedrooms | 13 | €8,140 | €9,940 | €176 | 36% |
How Many Guests Do Airbnbs in Massa Marittima Sleep?
Most Massa Marittima listings are sized for couples and small families: 68% sleep four guests or fewer, and just 9% take eight or more.
Massa Marittima listings by guest capacity
Share of listings by the number of guests they sleep
15%
10%
43%
10%
10%
4%
9%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 15.5% | 30 |
| 3 guests | 9.8% | 19 |
| 4 guests | 42.8% | 83 |
| 5 guests | 9.8% | 19 |
| 6 guests | 9.8% | 19 |
| 7 guests | 3.6% | 7 |
| 8+ guests | 8.8% | 17 |
How Massa Marittima Airbnb Listings Are Set Up
Massa Marittima hosts set up an average of 2.8 beds per listing. Only 44% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 17
- Beds per listing
- 2.8
- Show exact location
- 44%
What Amenities Do Airbnb Listings in Massa Marittima Offer?
Pools are common in Massa Marittima: 41% of listings have one, and 42% have an outdoor dining area.
Share of Massa Marittima listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Massa Marittima
Listings in Massa Marittima with an outdoor shower earned about 2.2 times as much a year, on average, as those without: €15,600 against €6,970. Listings with a hot tub show about the same gap. The gap is smaller for an outdoor dining area (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Massa Marittima listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Outdoor shower | 10% | €15,600 | €6,970 | +124% |
| Hot tub | 5% | €16,200 | €7,350 | +121% |
| Outdoor dining area | 42% | €11,100 | €5,440 | +104% |
| Air conditioning | 53% | €9,860 | €5,570 | +77% |
| Sun loungers | 26% | €11,200 | €6,610 | +70% |
| Indoor fireplace | 19% | €11,600 | €6,920 | +68% |
| Paid parking off premises | 5% | €12,500 | €7,590 | +65% |
| Mosquito net | 34% | €10,500 | €6,430 | +63% |
| Elevator | 13% | €11,800 | €7,240 | +63% |
| Pool | 41% | €9,940 | €6,380 | +56% |
Guests
Who Books Airbnbs in Massa Marittima?
Massa Marittima runs on foreign visitors: seven in ten guests who left reviews live outside Italy. Germany sends the most guests from abroad, with 27% of reviewers, ahead of Switzerland at 7%. Guests speak a mix of languages: English leads at 39%, followed by German and Italian.
70% of Massa Marittima guests come from abroad
Where guests who left reviews live
- International 70%
- Domestic 30%
Where Massa Marittima guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Milan | 2.9% |
| Florence | 2.9% |
| Munich | 2.4% |
| Berlin | 2.1% |
| London | 2.1% |
Where Massa Marittima guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Italy | 30.4% |
| Germany | 27.1% |
| Switzerland | 7.1% |
| France | 6.1% |
| United Kingdom | 5.9% |
Languages spoken by Massa Marittima guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 39.1% |
| German | 19.5% |
| Italian | 13.8% |
| French | 11.3% |
| Spanish | 7.7% |
What Are Airbnb Guest Ratings in Massa Marittima?
Massa Marittima Airbnbs average 4.78 stars, and 28% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.73.
Communication scores highest in Massa Marittima; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.80 |
| Communication | 4.86 |
| Location | 4.80 |
| Check-in | 4.85 |
| Value | 4.73 |
Booking patterns
How Guests Book in Massa Marittima: Stays, Rules and Fees
Nearly all Massa Marittima listings are open to guests more than 180 days a year, but only 4% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Massa Marittima listings are open to guests
Share of listings by days a year
- 271-366 days 78%
- 181-270 days 17%
- 91-180 days 4%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 78.1% | 157 |
| 181-270 days | 17.4% | 35 |
| 91-180 days | 4.0% | 8 |
| 31-90 days | 0.5% | 1 |
Days a year Massa Marittima listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 4%
- 91-180 days 18%
- 31-90 days 34%
- 1-30 days 43%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.5% | 1 |
| 181-270 days | 4.0% | 8 |
| 91-180 days | 18.4% | 37 |
| 31-90 days | 33.8% | 68 |
| 1-30 days | 43.3% | 87 |
What Is the Average Length of Stay for Airbnb in Massa Marittima?
The average Massa Marittima booking lasts 5.6 nights, longest in July and shortest in December. Listings took about 10 bookings each over the year, some 1,970 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Massa Marittima
Average nights per booking, by month of stay
Average 5.2 nights 7 nights 4.1 nights
Two-year average by calendar month.
Massa Marittima Airbnb Minimum Stay Requirements
48% of listings in Massa Marittima accept stays of one or two nights; the most common minimum is two nights.
Minimum stay set by Massa Marittima listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Massa Marittima?
Moderate is the most common cancellation policy in Massa Marittima, used by 45% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about six in ten listings offer Flexible or Moderate terms, against 33% on Firm or stricter ones.
Cancellation policies of Massa Marittima listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Massa Marittima?
About three-quarters of Massa Marittima listings charge a cleaning fee. The typical fee is €40, but a minority of much higher fees lifts the average to €102, so the median is the better guide. Spread over the average stay of 5.6 nights, that adds roughly €7 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
- Median cleaning fee
- €40
- Average cleaning fee
- €102
- Listings charging a fee
- 75.1%
- Share of gross revenue
- 6.4%
Top earners
Top-Earning Airbnbs and Hosts in Massa Marittima
The top-grossing Airbnb in Massa Marittima, a one-bedroom unit, took in €67,800 over the past year, about 8.7 times the city's average of €7,830.
Design loft with private SPA in Tuscany Entire home · 1 bedroom Rated 5.00 
Tuscany oasis of silence with pool & views Entire home · 7 bedrooms Rated 4.80 - Revenue
- €54,380
- Occupancy
- 72.9%
- Daily rate
- €501
Agriturismo Botri dei Lumachi (entire property) Entire home · 4 bedrooms Rated 4.91 - Revenue
- €39,732
- Occupancy
- 23.1%
- Daily rate
- €527
Il Bell'Arco Entire home · 2 bedrooms Rated 5.00 - Revenue
- €31,811
- Occupancy
- 57.3%
- Daily rate
- €178
Villa degli Ulivi Entire home · 7 bedrooms Rated 4.86 - Revenue
- €29,352
- Occupancy
- 42.0%
- Daily rate
- €495
Rustico for nature lovers with private pool Entire home · 3 bedrooms Rated 4.67 - Revenue
- €28,072
- Occupancy
- 52.4%
- Daily rate
- €212
Who Are the Top Airbnb Hosts in Massa Marittima?
Christine is the top-grossing host in Massa Marittima, with €133,000 in bookings across 6 listings over the past year. Together, the ten top-grossing hosts run 26% of the market's 201 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Christine | 6 | €132,540 | €22,090 | 4.91/5 | |
| Agriturismo Valentini | 6 | €82,436 | €13,739 | 4.91/5 | |
| Giulio | 1 | €67,811 | €67,811 | 5.00/5 | |
| 4 | Debora | 3 | €62,268 | €20,756 | 4.99/5 |
| 5 | Francesco | 5 | €56,213 | €11,243 | 4.83/5 |
| 6 | Paola E Ambra | 3 | €55,351 | €18,450 | 4.91/5 |
| 7 | Yvona Szendiuchova Rocher | 9 | €54,659 | €6,073 | 4.29/5 |
| 8 | Jonas | 1 | €54,380 | €54,380 | 4.80/5 |
| 9 | Sabrina | 6 | €47,751 | €7,958 | 4.93/5 |
| 10 | Sandra - Interhome | 12 | €44,939 | €3,745 | 4.74/5 |
Who Are the Airbnb Hosts in Massa Marittima?
Only 11% of Massa Marittima listings are classed as professionally managed. Only 29% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 65% of listings.
- Superhosts
- 28.9%
- Professional management
- 10.9%
- Cohosted listings
- 11.4%
- Instant Book enabled
- 46.8%
- Simplified Pricing
- 65.2%
Nearby markets
Massa Marittima vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 21 km, Roccastrada (19 km away) earned the most per listing, about 68% more than Massa Marittima.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Monterotondo Marittimo 12 km | 34 | €7,809 | €164 | 29% |
| Gavorrano 13 km | 131 | €9,423 | €194 | 34% |
| Montieri 15 km | 52 | €6,358 | €108 | 28% |
| Scarlino 16 km | 142 | €7,581 | €171 | 32% |
| Follonica 17 km | 310 | €8,301 | €131 | 33% |
| Suvereto 17 km | 97 | €10,781 | €169 | 33% |
| Roccastrada 19 km | 150 | €13,127 | €166 | 36% |
| Castelnuovo di Val di Cecina 21 km | 59 | €12,640 | €200 | 30% |
Other Airbnb Markets in Tuscany
- Florence Airbnb data 10,891 listings
- Lucca Airbnb data 1,740 listings
- Pisa Airbnb data 1,246 listings
- Siena Airbnb data 1,134 listings
- Viareggio Airbnb data 836 listings
- Camaiore Airbnb data 678 listings
- Livorno Airbnb data 673 listings
- Cortona Airbnb data 634 listings
See all 281 Tuscany Airbnb markets
Markets Similar to Massa Marittima
Markets elsewhere in Italy with a similar nightly rate and occupancy to Massa Marittima:
- Bolsena Airbnb data Italy · €128/night · 31.2%
- Negrar di Valpolicella Airbnb data Italy · €132/night · 31.6%
- Camerota Airbnb data Italy · €126/night · 32.0%
- Mazara del Vallo Airbnb data Italy · €126/night · 32.0%
- Marsala Airbnb data Italy · €126/night · 32.2%
- Centola Airbnb data Italy · €124/night · 31.8%
FAQ
Massa Marittima Airbnb FAQ
How much do Airbnb hosts make in Massa Marittima?
An active Massa Marittima Airbnb grossed €7,832 on average in the 12 months to September 2026, according to AirROI's tracking of 201 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,600 or more in a typical month.
How much can I make on Airbnb in Massa Marittima?
It depends most on the home's size, location and how it's run. The middle half of Massa Marittima listings earn between €400 and €1,600 in a typical month, and the top tenth €2,630 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Massa Marittima?
Listings in Massa Marittima were booked on 32% of available nights over the past year. That compares with 38% for the Tuscany average. August is usually the busiest month.
How much does an Airbnb cost per night in Massa Marittima?
The average booked night in Massa Marittima cost €129 before fees. Half of listings charge between €78 and €150, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Massa Marittima?
In Massa Marittima, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Massa Marittima?
Yes, when it's run well. The average Massa Marittima Airbnb grossed €7,832 in the 12 months to September 2026, 57% below the Tuscany average of €18,380. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,562 a year (about €460 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €870 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Massa Marittima?
August usually pays best, averaging €2,640 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Massa Marittima?
Each night a Massa Marittima listing was open to book earned €45 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €85 or more.
How far in advance do guests book Airbnbs in Massa Marittima?
Massa Marittima stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Massa Marittima?
The average Massa Marittima Airbnb stay lasted 5.6 nights over the past year. A listing took 10 reservations over the year on average.
How are Airbnbs in Massa Marittima rated?
Guests rate Massa Marittima Airbnbs 4.78 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Massa Marittima?
Historic Center, Piazza Garibaldi and San Lorenzo draw the most short-term rental interest in Massa Marittima. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Massa Marittima?
AirROI counted 201 active Airbnb listings in Massa Marittima as of September 2026. The closest tracked market is Monterotondo Marittimo, 12 km away.
How much are Airbnb cleaning fees in Massa Marittima?
In Massa Marittima, about three-quarters of listings add a cleaning fee. The median fee is €40, but a minority of much higher fees lifts the average to €102, so the median is the better guide.
Method
About This Data
Figures on this page cover 201 active Airbnb listings in Massa Marittima from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.