Roccastrada, Tuscany Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Roccastrada, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,843 per year — at a $180 nightly rate, 38.4% occupancy, and a $79 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 152 active listings, Roccastrada is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply expanded 13.4% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.

Regulation is high and 95% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Roccastrada?

In Roccastrada, the headline Airbnb metrics are $14,843 in average annual revenue,38.4% occupancy, $180 ADR, and $79 in RevPAR, and guests book about 92 days in advance.

Avg. Daily Rate (ADR)(?)
$180
The average rental revenue earned for an occupied room per day in Roccastrada.
Occupancy Rate(?)
38.4%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$14,843
Average annual income for an Airbnb listing in Roccastrada. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$79
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
7.0%
Positive growth (7.0%) vs. last year.
Active Airbnb Listings(?)
152
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
92 days
How far in advance guests typically book in Roccastrada. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Roccastrada.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Roccastrada.
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How Much Do Airbnb Hosts Earn Monthly in Roccastrada?

Understanding the monthly revenue variations for Airbnb listings in Roccastrada is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roccastrada is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roccastrada across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,971+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,325 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,262 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $571, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Roccastrada

What Is the Monthly Airbnb Occupancy Rate in Roccastrada?

Maximize your bookings by understanding the Roccastrada STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roccastrada:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Roccastrada

What Is the Average Airbnb Nightly Rate in Roccastrada?

Effective short term rental pricing strategy in Roccastrada involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roccastrada typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $367+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
  • Typical properties (Median) charge around $126 per night.
  • Entry-level properties (Bottom 25%) earn around $88 per night.

Average Daily Rate (ADR) Trend by Month in Roccastrada

What Is the RevPAR for Airbnb in Roccastrada?

RevPAR in Roccastrada is currently $79. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $28 RevPAR.
  • Typical properties (Median) generate $53 RevPAR.
  • Strong performers (Top 25%) earn $89 RevPAR.
  • Best-in-class (Top 10%) achieve $148 RevPAR.

Average Monthly RevPAR Trend in Roccastrada

RevPAR Insights for Roccastrada

  • The average RevPAR in Roccastrada is $79. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($148) and bottom 25% ($28) is $120, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Roccastrada benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $89+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Roccastrada?

Roccastrada's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, September)
  • Revenue averages $3,341 per month
  • Occupancy rates average 52.2%
  • Daily rates average $199
Shoulder Season
  • Revenue averages $1,991 per month
  • Occupancy maintains around 33.1%
  • Daily rates hold near $192
Low Season (January, February, December)
  • Revenue drops to average $944 per month
  • Occupancy decreases to average 22.1%
  • Daily rates adjust to average $208

Seasonality Insights for Roccastrada

  • Airbnb seasonality in Roccastrada is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Roccastrada's highest earning potential, with monthly revenues climbing to $3,873, occupancy reaching 60.1%, and ADRs peaking at $213.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $852, occupancy could drop to 18.4%, and ADRs may adjust to $180.
  • Lower occupancy paired with meaningful seasonality means hosts in Roccastrada need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Roccastrada, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Roccastrada, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Roccastrada?

Yes, Roccastrada, Tuscany, Italy enforces high STR regulations and 95% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Roccastrada to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 95% licensed listings)

What Are the Best Neighborhoods for Airbnb in Roccastrada?

Roccastrada is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Roccastrada
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Roccastrada Historic Center
Charming medieval village with picturesque streets and historical architecture. Attracts tourists interested in Italian history and culture, making it perfect for Airbnb hosting.
San Niccolò Church, The Fortress of Roccastrada, Local artisanal shops, Restaurants serving traditional Tuscan cuisine, Panoramic views of the Maremma
Giuncarico
A quaint village known for its serene atmosphere and nature surroundings. Ideal for guests seeking relaxation and tranquility in the heart of Tuscany.
Nature trails, Local vineyards, Traditional Tuscan farmhouses, Peaceful countryside views
Roccastrada Countryside
Beautiful rural settings with vast landscapes and vineyards. Perfect for travelers looking for an authentic Tuscan experience amidst nature.
Vineyard tours, Olive oil tasting, Scenic biking routes, Wildlife watching, Agriturismos
Sticciano
Small village with a rich agricultural background, it offers a genuine taste of Tuscan village life and is close to larger tourist spots.
Villages nearby, Local markets, Rural bike paths, Cooking classes featuring local dishes
Casciano di Marcellina
Known for its picturesque landscapes, this area attracts visitors who are interested in hiking and outdoor activities.
Hiking trails, Historical landmarks, Nature reserves
Roccastrada Artisans
Home to local artisans and craft workshops, it appeals to tourists interested in arts and crafts, providing a unique cultural experience.
Artisan workshops, Local craft fairs, Cultural festivals
Local Vineyards Area
Surrounded by some of Tuscany's best vineyards, this area is ideal for wine lovers and culinary enthusiasts, ensuring a unique stay.
Wine tasting tours, Vineyard dinners, Cooking classes with local chefs
Follonica Beach
Not far from Roccastrada, this beach town offers sun and sea, making it attractive for families and beachgoers looking for a getaway.
Beautiful sandy beaches, Water sports, Beachfront restaurants, Nightlife options
Scansano
Renowned for its excellent wines and breathtaking views, it’s a destination for tourists looking to explore the Tascan wine route.
Morellino di Scansano vineyards, Scenic drives, Local festivals dedicated to wine tasting

Because Roccastrada has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Roccastrada?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Roccastrada

  • The Roccastrada Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 152 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Roccastrada, House properties are the most common (46.7%), reflecting the local real estate landscape.
  • Houses represent a significant 46.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.

Roccastrada Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Roccastrada

  • The dominant room capacity in Roccastrada is 2 bedrooms listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 69.8% of the active Airbnb listings in Roccastrada, indicating a high concentration in these sizes.
  • A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roccastrada.

Roccastrada Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Roccastrada

  • The most common guest capacity trend in Roccastrada vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Roccastrada STR market, accounting for 48.0% of listings.
  • 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roccastrada.
  • On average, properties in Roccastrada are equipped to host 4.3 guests.

How Do Listings in Roccastrada Compare on Quality?

Listing quality in Roccastrada can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
33.2
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
30.3%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Roccastrada

  • At 33.2 photos per listing on average, Roccastrada hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 30.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Roccastrada averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Roccastrada?

Amenity Prevalence

Amenity Insights for Roccastrada

  • Popular amenities like Kitchen, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Roccastrada to stay competitive.

Which Airbnb Amenities Boost Revenue in Roccastrada?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Roccastrada, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Wifi
91.4%$16,155$8141885.6%
EV chargerHigh opportunity
6.6%$58,836$11,745401.0%
Hangers
90.1%$16,048$3,840317.9%
Kitchen
93.4%$15,606$4,011289.0%
BikesHigh opportunity
4.6%$46,940$13,293253.1%
Babysitter recommendationsHigh opportunity
4.6%$46,192$13,329246.5%
Refrigerator
88.8%$16,039$5,340200.4%
Heating
77.0%$17,383$6,351173.7%
BreakfastHigh opportunity
5.9%$34,972$13,576157.6%
GymHigh opportunity
3.3%$35,452$14,142150.7%

Revenue Impact Insights for Roccastrada

  • Wifi tops the revenue impact list with a 1885.6% uplift — listings with this amenity earn $16,155 vs. $814 without it.
  • High-opportunity amenities — EV charger, Bikes, Babysitter recommendations — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Wifi, Hangers, Kitchen, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding EV charger — it has the best combination of high revenue impact and low market saturation in Roccastrada.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Roccastrada STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roccastrada. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Roccastrada Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Roccastrada

  • The typical guest profile for Airbnb in Roccastrada consists of predominantly international visitors (84%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 15.7% of guests.
  • Key international markets include Germany (29%) and Italy (15.7%).
  • Top languages spoken are English (40.6%) followed by German (16.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Roccastrada?

Listings in Roccastrada average 4.86 out of 5 overall, with about 20.6 reviews per active listing and 38.2% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Roccastrada

  • With an overall rating of 4.86, Roccastrada listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.89), while Location (4.81) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 38.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Roccastrada Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Roccastrada

  • The most common availability pattern in Roccastrada falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Roccastrada (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Roccastrada?

Average Booking Lead Time by Month

Booking Lead Time Insights for Roccastrada

  • The overall average booking lead time for vacation rentals in Roccastrada is 92 days.
  • Guests book furthest in advance for stays during August (average 111 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Roccastrada.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
  • Monitor your own booking lead times against these Roccastrada averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Roccastrada?

Guests in Roccastrada stay about 6.5 nights on average, generating roughly 1,779 reservations and 11.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Roccastrada

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Roccastrada

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 11.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Mar (9.8 nights) and shorten in Jan (3.7 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Roccastrada Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.2%)

1 Night

20 listings

13.2% of total

2 Nights (9.9%)

2 Nights

15 listings

9.9% of total

3 Nights (5.3%)

3 Nights

8 listings

5.3% of total

4-6 Nights (15.1%)

4-6 Nights

23 listings

15.1% of total

7-29 Nights (5.9%)

7-29 Nights

9 listings

5.9% of total

30+ Nights (50.7%)

30+ Nights

77 listings

50.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Roccastrada is 30+ Nights, adopted by 50.7% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (50.7%) caters to monthly stays (30+ nights) in Roccastrada, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 50.7% of Roccastrada hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 50.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roccastrada.

Roccastrada Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 60 Days (5.3%)

Super Strict 60 Days

8 listings

5.3% of total

Super Strict 30 Days

1 listings

0.7% of total

Limited

1 listings

0.7% of total

Flexible (21.1%)

Flexible

32 listings

21.1% of total

Moderate (31.6%)

Moderate

48 listings

31.6% of total

Firm (38.8%)

Firm

59 listings

38.8% of total

Strict

3 listings

2% of total

Cancellation Policy Insights for Roccastrada

  • The prevailing Airbnb cancellation policy trend in Roccastrada is Firm, used by 38.8% of listings.
  • There's a relatively balanced mix between guest-friendly (52.7%) and stricter (40.8%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (2%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 38.8% market standard in Roccastrada.
  • Using a Strict policy might deter some guests, as only 2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Roccastrada.

How Much Are Airbnb Cleaning Fees in Roccastrada?

Cleaning fees in Roccastrada are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$255
Median Cleaning Fee
$70
Listings Charging a Fee
59.2%
Fee as Revenue Share
7.7%

Cleaning Fee Insights for Roccastrada

  • About 59.2% of Roccastrada listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The gap between the average ($255) and median ($70) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 7.7% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Roccastrada median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Roccastrada Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Roccastradabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Winefarm in Tuscany with pool, ideal for groups.

Winefarm in Tuscany with pool, ideal for groups.

Entire Place • 15 bedrooms

$206,361
Revenue
70.7%
Occupancy
$1571.93
Daily Rate
Podere Montauzzo|Farmhouse with pool for up to 19 people

Podere Montauzzo|Farmhouse with pool for up to 19 people

Entire Place • 8 bedrooms

$109,056
Revenue
33.3%
Occupancy
$1142.33
Daily Rate
Organic Wellness Oasis by Interhome

Organic Wellness Oasis by Interhome

Entire Place • 3 bedrooms

$77,394
Revenue
56.9%
Occupancy
$555.18
Daily Rate
Villa Casale "Il Diaccio" with views of the Maremma

Villa Casale "Il Diaccio" with views of the Maremma

Entire Place • 5 bedrooms

$64,069
Revenue
57.6%
Occupancy
$368.87
Daily Rate
Villa Il Diaccio with view of the Tuscan Maremma

Villa Il Diaccio with view of the Tuscan Maremma

Entire Place • 3 bedrooms

$63,379
Revenue
58.9%
Occupancy
$284.82
Daily Rate
Casa-Vecchia

Casa-Vecchia

Entire Place • 2 bedrooms

$58,217
Revenue
44.8%
Occupancy
$661.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Roccastrada?

Learn from the best! This table showcases top-performing Airbnb hosts in Roccastrada based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Roccastrada by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Chiaradonata10$378,3921644.97/5.0
Sandra - Interhome16$243,4631754.76/5.0
Cristina Vitale Cinughi6$154,741305.00/5.0
Giulia8$151,4193074.89/5.0
Riccardo3$141,930974.94/5.0
Emiliano6$102,2803114.89/5.0
Alessandra - Interhome6$80,092234.79/5.0
Devy7$75,1421844.81/5.0
Alessandra - Interhome4$60,697474.89/5.0
Caspar1$58,21764.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roccastrada.

Who Are the Airbnb Hosts in Roccastrada?

Roccastrada has a relatively balanced host base.

Superhosts
38.8%
Professional Management
21.7%
Cohosted Listings
7.9%
Instant Book Enabled
3.9%
Simplified Pricing
55.9%

Host Profile Insights for Roccastrada

  • A 38.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 21.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 3.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 55.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • Benchmark your host metrics against these Roccastrada averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Roccastrada

These are the highest-grossing professional property management operations in Roccastrada, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Roccastrada
CompanyListingsRevenueADROcc.Rating
Sandra - Interhome16$243,463$14546.1%4.76/5
Cristina Vitale Cinughi6$154,741$42232.4%5.00/5
Alessandra - Interhome6$80,092$19232.2%4.79/5
Alessandra - Interhome4$60,697$13857.1%4.89/5
Harold1$30,172$34434.9%4.00/5
Novasol1$20,741$30674.2%4.60/5
Holidu1$8,230$27510.9%N/A
Holidu1$1,562$3229.9%N/A
Holidu1$617$11716.7%4.88/5

Management Company Insights for Roccastrada

  • The leading management company, Sandra - Interhome, operates 16 listings with $243,463 in gross revenue — a useful benchmark for what scale looks like in Roccastrada.
  • Top managers average 4 properties each, suggesting professional management in Roccastrada still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.7/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Roccastrada's Airbnb Market Compare to Nearby Cities?

How does the Roccastrada Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Rome, Roccastrada has 11 percentage points lower occupancy and about $43 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Roccastrada — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Celleno13$4,327$601.5128%
Tignano12$4,196$393.0648%
Castelfranco di Sotto46$3,756$391.0638%
Marciano della Chiana17$3,565$533.9234%
Buonconvento60$3,338$457.2944%
Palombara Sabina14$3,018$314.2037%
Guardea12$2,977$456.0132%
Collevecchio13$2,884$354.5541%
Monte San Savino86$2,839$390.0339%
Rome26,032$2,830$222.5549%

Frequently Asked Questions About Airbnb in Roccastrada

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Roccastrada.

How much do Airbnb hosts make in Roccastrada?

Roccastrada hosts earn about $14,843 per year on average, with an average nightly rate of $180 and RevPAR of $79. Those figures describe the typical revenue environment for active listings in Roccastrada, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Roccastrada market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Roccastrada?

The average Airbnb occupancy rate in Roccastrada is 38.4%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Roccastrada?

Listings in Roccastrada average $180 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Roccastrada?

Roccastrada currently has about 152 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Roccastrada?

AirROI currently classifies the short-term rental regulation level in Roccastrada as High. The dataset also shows about 94.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Roccastrada?

RevPAR in Roccastrada is about $79. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Roccastrada?

Occupancy of 38.4% means Roccastrada is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,843, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Roccastrada?

The average booking lead time in Roccastrada is about 92 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Roccastrada?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Roccastrada include Roccastrada Historic Center, Giuncarico, Roccastrada Countryside. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Roccastrada?

entire_home listings make up 94.1% of the active supply in Roccastrada. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Roccastrada compare to nearby Airbnb markets?

Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Roccastrada's $14,843 and 38.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Roccastrada?

The average Airbnb stay length in Roccastrada is about 6.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Roccastrada?

Airbnb listings in Roccastrada average 4.86 out of 5 overall. About 38.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Roccastrada?

Wifi and EV charger are among the strongest revenue-linked amenities in Roccastrada. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Roccastrada?

Yes. About 59.2% of active Airbnb listings in Roccastrada charge a cleaning fee, and the average fee is $255. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Roccastrada?

At 38.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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