Pula, Sardinia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pula, Sardinia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,538 per year — at a $235 nightly rate, 41.5% occupancy, and a $97 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Pula's 539 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 14.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 93% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Pula?
In Pula, the headline Airbnb metrics are $17,538 in average annual revenue,41.5% occupancy, $235 ADR, and $97 in RevPAR, and guests book about 72 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pula?
Understanding the monthly revenue variations for Airbnb listings in Pula is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pula is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pula across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,703+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,824 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,594 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $874, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pula
What Is the Monthly Airbnb Occupancy Rate in Pula?
Maximize your bookings by understanding the Pula STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pula:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pula
What Is the Average Airbnb Nightly Rate in Pula?
Effective short term rental pricing strategy in Pula involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pula typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $427+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Pula
What Is the RevPAR for Airbnb in Pula?
RevPAR in Pula is currently $97. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $78 RevPAR.
- Strong performers (Top 25%) earn $115 RevPAR.
- Best-in-class (Top 10%) achieve $184 RevPAR.
Average Monthly RevPAR Trend in Pula
RevPAR Insights for Pula
- The average RevPAR in Pula is $97. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($184) and bottom 25% ($49) is $134, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pula benchmarks. If your RevPAR falls below the median of $78, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $115+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Pula?
Pula's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $4,503 per month
- Occupancy rates average 58.3%
- Daily rates average $256
Shoulder Season
- Revenue averages $1,940 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $227
Low Season (January, February, March)
- Revenue drops to average $761 per month
- Occupancy decreases to average 13.8%
- Daily rates adjust to average $251
Seasonality Insights for Pula
- Airbnb seasonality in Pula is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pula's highest earning potential, with monthly revenues climbing to $5,643, occupancy reaching 67.4%, and ADRs peaking at $271.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $667, occupancy could drop to 13.1%, and ADRs may adjust to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pula.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Pula, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pula, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pula?
Yes, Pula, Sardinia, Italy enforces high STR regulations and 93% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pula to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
What Are the Best Neighborhoods for Airbnb in Pula?
Location within Pula matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Pula, where tourists can find historical sites, restaurants, and shops. Ideal for those who want to explore the local culture and history. | Pula Arena, Roman Theatre, Pula Fortress, The Temple of Augustus, Pula's Market, local cafes and shops |
| Nora | An ancient ruins site that attracts history enthusiasts. Close to beautiful beaches, making it a perfect spot for those wanting both history and relaxation. | Nora Archaeological Site, Church of Sant'Efisio, beaches of Baia di Nora, local seafood restaurants |
| Banje Beach | Known for its stunning seafront and beach venues. Popular with families and younger travelers looking for sun, sand, and sea activities. | Banje Beach, water sports facilities, beach clubs, scenic coastal walks |
| Sabitova | A tranquil neighborhood close to nature parks and hiking trails. Great for tourists who enjoy outdoor activities and want to escape the bustle. | Šuminac Nature Park, hiking trails, picnic areas, local wildlife |
| Sukosan | Charming village known for its quiet beaches and proximity to Pula. Attracts visitors looking for a relaxing getaway. | Sukosan Beach, marina, café bars along the coast |
| Put za Križ | This area is renowned for its lovely seaside views and access to Pula's coastal charm. Great for travelers who enjoy seaside strolls and sunsets. | seaside promenades, restaurant views, local fish markets |
| Pula's Old Town | Historic area with cobblestone streets, known for its architecture and lively atmosphere. A favorite for cultural travelers. | Historical museums, Pula Cathedral, market squares, local artisans |
| Galvani Street | A popular area with trendy cafes and shops, attracting a younger, urban demographic. Perfect for visitors who want to experience local life. | boutique shops, art galleries, café culture |
Because Pula has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Pula?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pula
- The Pula Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 539 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pula, House properties are the most common (67.2%), reflecting the local real estate landscape.
- Houses represent a significant 67.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 1.9%) offer potential for unique stay experiences.
Pula Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pula
- The dominant room capacity in Pula is 2 bedrooms listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.7% of the active Airbnb listings in Pula, indicating a high concentration in these sizes.
- A significant 34.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pula.
Pula Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pula
- The most common guest capacity trend in Pula vacation rentals is listings accommodating 4 guests (32.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Pula STR market, accounting for 53.5% of listings.
- 37.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pula.
- On average, properties in Pula are equipped to host 4.9 guests.
How Do Listings in Pula Compare on Quality?
Listing quality in Pula can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pula
- At 34.5 photos per listing on average, Pula hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pula averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pula?
Amenity Prevalence
Amenity Insights for Pula
- Essential amenities in Pula that guests expect include: Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pula: Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pula to stay competitive.
Which Airbnb Amenities Boost Revenue in Pula?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pula, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 96.5% | $17,938 | $6,578 | 172.7% |
EV chargerHigh opportunity | 3.9% | $34,526 | $16,849 | 104.9% |
Free parking on premises | 83.3% | $19,173 | $9,378 | 104.4% |
Ping pong tableHigh opportunity | 2.8% | $34,710 | $17,046 | 103.6% |
Wifi | 74.4% | $20,050 | $10,236 | 95.9% |
Kitchen | 94.2% | $18,045 | $9,229 | 95.5% |
Exercise equipment | 3.2% | $32,980 | $17,035 | 93.6% |
Sound system | 3.0% | $32,561 | $17,078 | 90.7% |
Game console | 1.3% | $32,944 | $17,335 | 90.0% |
Bread maker | 1.5% | $31,473 | $17,328 | 81.6% |
Revenue Impact Insights for Pula
- TV tops the revenue impact list with a 172.7% uplift — listings with this amenity earn $17,938 vs. $6,578 without it.
- High-opportunity amenities — EV charger, Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Free parking on premises, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding EV charger — it has the best combination of high revenue impact and low market saturation in Pula.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pula STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pula. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPula Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pula
- The typical guest profile for Airbnb in Pula consists of predominantly international visitors (79%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 21.3% of guests.
- Key international markets include Italy (21.3%) and Germany (19.7%).
- Top languages spoken are English (36.5%) followed by German (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pula?
Listings in Pula average 4.79 out of 5 overall, with about 20.4 reviews per active listing and 23.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pula
- An average rating of 4.79 places Pula in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 23.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 23.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Pula Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pula
- The most common availability pattern in Pula falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pula (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Pula?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pula
- The overall average booking lead time for vacation rentals in Pula is 72 days.
- Guests book furthest in advance for stays during August (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Pula.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Pula averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pula?
Guests in Pula stay about 7.2 nights on average, generating roughly 5,793 reservations and 10.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Pula
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pula
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 10.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (8.6 nights) and shorten in Jan (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pula Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
4.1% of total
2 Nights
19 listings
3.5% of total
3 Nights
37 listings
6.9% of total
4-6 Nights
202 listings
37.5% of total
7-29 Nights
50 listings
9.3% of total
30+ Nights
209 listings
38.8% of total
Key Insights
- The most prevalent minimum stay requirement in Pula is 30+ Nights, adopted by 38.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (7.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (38.8%) caters to monthly stays (30+ nights) in Pula, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.8% of Pula hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pula.
Pula Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
5 listings
0.9% of total
Super Strict 60 Days
5 listings
0.9% of total
Limited
20 listings
3.7% of total
Flexible
60 listings
11.2% of total
Moderate
212 listings
39.4% of total
Firm
230 listings
42.8% of total
Strict
6 listings
1.1% of total
Cancellation Policy Insights for Pula
- The prevailing Airbnb cancellation policy trend in Pula is Firm, used by 42.8% of listings.
- There's a relatively balanced mix between guest-friendly (50.6%) and stricter (43.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (1.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.8% market standard in Pula.
- Using a Strict policy might deter some guests, as only 1.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pula.
How Much Are Airbnb Cleaning Fees in Pula?
Cleaning fees in Pula are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pula
- 79.8% of listings charge a cleaning fee, making it standard practice in Pula. Guests expect it and factor it into their booking decisions.
- The gap between the average ($415) and median ($116) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pula median of $116. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pula Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pulabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Azurella - Heaven is here
Entire Place • 4 bedrooms
Villa Sole Pula
Entire Place • 4 bedrooms
Villa Nettuno- Beachfront -Perla Marina -Pula
Entire Place • 4 bedrooms
Villa Angelica with private access to beach
Entire Place • 4 bedrooms
Beachside Villa - 4BR/4BA - Garden, Gym, Wi-Fi, AC
Entire Place • 4 bedrooms
"Su Faru 1 Nora Beach Villa" - Nora Bay, Sardinia
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pula?
Learn from the best! This table showcases top-performing Airbnb hosts in Pula based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Estay | 20 | $410,002 | 169 | 4.45/5.0 |
| Stefano | 9 | $386,304 | 174 | 4.92/5.0 |
| Kristina | 17 | $261,527 | 410 | 4.52/5.0 |
| Aldo | 6 | $223,271 | 44 | 4.95/5.0 |
| Nicola | 5 | $216,393 | 90 | 4.62/5.0 |
| Sabrina | 4 | $170,425 | 86 | 4.94/5.0 |
| Tommaso | 2 | $142,413 | 92 | 4.99/5.0 |
| Aldo | 2 | $129,063 | 98 | 4.97/5.0 |
| Santandrea | 3 | $128,161 | 19 | 4.92/5.0 |
| Oliviero Melis | 1 | $126,210 | 37 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pula.
Who Are the Airbnb Hosts in Pula?
Pula has a relatively balanced host base.
Host Profile Insights for Pula
- Only 22.1% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 9.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 51.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Pula averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Pula
These are the highest-grossing professional property management operations in Pula, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Estay | 20 | $410,002 | $207 | 45.7% | 4.45/5 |
| Holidu | 2 | $119,100 | $1,450 | 10.9% | 4.76/5 |
| Progetti E Strutture Real Esta | 7 | $95,879 | $253 | 36.8% | 4.97/5 |
| Holidu | 2 | $70,340 | $1,006 | 27.6% | 5.00/5 |
| Alessandro | 2 | $45,740 | $132 | 69.2% | 4.43/5 |
| Alessandro | 3 | $45,409 | $133 | 53.0% | 4.25/5 |
| Simone | 1 | $41,449 | $337 | 42.1% | 4.76/5 |
| Gino | 1 | $40,053 | $233 | 57.1% | 4.57/5 |
| Matteo | 2 | $32,786 | $130 | 53.9% | 4.64/5 |
| Samantha Geco Vacation Rentals | 3 | $31,731 | $148 | 32.4% | 4.67/5 |
Management Company Insights for Pula
- The leading management company, Estay, operates 20 listings with $410,002 in gross revenue — a useful benchmark for what scale looks like in Pula.
- Top managers average 4 properties each, suggesting professional management in Pula still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.65/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 9.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Pula's Airbnb Market Compare to Nearby Cities?
How does the Pula Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Costa Rei, Pula has 9 percentage points lower occupancy and about $1 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Maracalagonis | 255 | $2,484 | $344.94 | 44% |
| Sarrocu/Sarroch | 85 | $2,031 | $251.92 | 43% |
| Torre Delle Stelle (Maracalagonis) | 17 | $1,941 | $378.65 | 41% |
| Castiadas | 175 | $1,855 | $259.02 | 43% |
| Sìnnia/Sinnai | 160 | $1,774 | $241.96 | 45% |
| Santa Margherita di Pula | 27 | $1,707 | $500.90 | 44% |
| Costa Rei | 41 | $1,597 | $235.18 | 51% |
| Crabonaxa/Villasimius | 761 | $1,437 | $243.83 | 41% |
| Domus De Maria | 273 | $1,431 | $239.14 | 43% |
| Quartu Sant'Elena | 55 | $1,423 | $257.17 | 46% |
Frequently Asked Questions About Airbnb in Pula
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pula.
How much do Airbnb hosts make in Pula?
Pula hosts earn about $17,538 per year on average, with an average nightly rate of $235 and RevPAR of $97. Those figures describe the typical revenue environment for active listings in Pula, Sardinia, not the ceiling for the best operators. Source: AirROI 2026 data, Pula market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Pula?
The average Airbnb occupancy rate in Pula is 41.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pula?
Listings in Pula average $235 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pula?
Pula currently has about 539 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pula?
AirROI currently classifies the short-term rental regulation level in Pula as High. The dataset also shows about 93.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pula?
RevPAR in Pula is about $97. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pula?
At 41.5% occupancy, Pula can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,538, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pula?
The average booking lead time in Pula is about 72 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pula?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pula include City Center, Nora, Banje Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pula?
entire_home listings make up 95.9% of the active supply in Pula. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pula compare to nearby Airbnb markets?
Among neighboring markets, Maracalagonis posts $29,805 in average annual revenue with 43.9% occupancy, compared to Pula's $17,538 and 41.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Pula?
The average Airbnb stay length in Pula is about 7.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Pula?
Airbnb listings in Pula average 4.79 out of 5 overall. About 23.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Pula?
TV and EV charger are among the strongest revenue-linked amenities in Pula. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Pula?
Yes. About 79.8% of active Airbnb listings in Pula charge a cleaning fee, and the average fee is $415. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Pula?
At 22.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.