Tourism statisticsState2026

Sardinia Tourism Statistics: 256,821 Airbnb Stays

Q: How many tourists visit Sardinia?

Italy as a whole had 57.7 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Sardinia at 4.0% of Airbnb stays in Italy in the 12 months to October 2026. AirROI estimates 256,821 Airbnb stays in Sardinia in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in Sardinia?

January was the quietest Airbnb month in Sardinia in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 22 days ahead, against 99 days for August.

Q: How long is a typical Airbnb stay in Sardinia?

A typical Airbnb stay in Sardinia lasted 6.0 nights in the 12 months to October 2026, booked about 64 days ahead. By month, stays ran from 3.7 nights in December to 7.3 nights in July.

AirROI estimates 256,821 Airbnb stays in Sardinia in the 12 months to October 2026, with Cagliari the most booked town. The busiest month was August. All of Italy had 57.7 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 1,543,758
Typical Airbnb stay: 6.0 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 85%

Key facts

Sardinia Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

UN Tourism puts all of Italy at 57.7 million international tourist arrivals in 2024, via Our World in Data.

Airbnb stays

AirROI puts Airbnb stays in Sardinia at 256,821 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Sardinia added up to 1,543,758 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Sardinia lasted 6.0 nights in the 12 months to October 2026, booked about 64 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Sardinia in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in Sardinia ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Sardinia in August were booked furthest ahead, about 99 days, against 22 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 85% of Sardinia Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 20% and France at 19%.

By place

AirROI estimates Sardinia took 4.0% of all Airbnb stays in Italy in the 12 months to October 2026.
AirROI estimates Cagliari had the most Airbnb stays of the 50 towns it lists in Sardinia in the 12 months to October 2026, at 33,276, ahead of Alghero and Olbia.

Official numbers

How Many Tourists Visit Italy?

UN Tourism counted 57.7 million international tourist arrivals for all of Italy in 2024, via Our World in Data. On AirROI's estimates, Sardinia accounted for 4.0% of Airbnb stays in Italy in the 12 months to October 2026.

Official tourism figures for Italy: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
57.7 millionInternational tourist arrivals, all of Italy	Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately	2024	UN Tourism, via Our World in Data

Airbnb stays

Airbnb Stays in Sardinia

Sardinia had 21,823 Airbnb homes in the 12 months to October 2026. They took an estimated 256,821 stays and 1,543,758 nights. A typical stay lasted 6.0 nights and was booked about 64 days ahead. AirROI's figures cover the 91 towns it tracks in Sardinia; places it does not track are not counted, so every total is a floor.

Airbnb homes: 21,823
Airbnb stays, estimate: 256,821
Airbnb nights, estimate: 1,543,758
Typical stay: 6.0 nights
Booked ahead: 64 days

Busiest months

When Is the Busiest Time in Sardinia?

On Airbnb, August was the busiest month in Sardinia in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, October, May, April, November, March, December, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Sardinia by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	15.3%	6.7 nights	99 days
2	July	14.0%	7.3 nights	84 days
3	September	11.7%	4.9 nights	66 days
4	June	10.9%	6.2 nights	66 days
5	October	8.9%	5.0 nights	60 days
6	May	8.9%	5.7 nights	56 days
7	April	7.0%	5.5 nights	38 days
8	November	6.2%	5.6 nights	45 days
9	March	4.9%	5.9 nights	29 days
10	December	4.4%	3.7 nights	32 days
11	February	4.1%	5.4 nights	29 days
12	January	3.8%	4.4 nights	22 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Sardinia Airbnb Guests Come From?

Among Sardinia Airbnb guests who left a review as of October 2026, 85% came from abroad, led by Germany at 20% and France at 19%, AirROI estimates. Among the same guests, Paris was the top origin city at 2.5%, ahead of London at 2.1%. The figures rest on 734,488 reviews, written over many years.

85% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Germany 20%
France 19%
United Kingdom 6.9%
United States 5.3%
Switzerland 2.3%

Top origin cities

Among guests who left a review

Paris 2.5%
London 2.1%
Berlin 1.9%
Milan 1.2%

By town

Most Booked Towns in Sardinia

Cagliari, Alghero and Olbia took 33% of Airbnb stays in Sardinia in the 12 months to October 2026. August is the busiest Airbnb month in 46 of the 50 towns, led by Cagliari, and July in 4, led by Maracalagonis. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 78% in Isthintini/Stintino to 95% in Durgali/Dorgali.

Most Booked Towns in Sardinia: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Cagliari	33,276	171,355	5.1 nights	83%	Italy	August
2	Alghero	28,228	158,421	5.6 nights	88%	France	August
3	Olbia	23,748	133,102	5.6 nights	91%	France	August
4	Quartu Sant'Elena	8,214	52,716	6.4 nights	85%	Germany	August
5	San Teodoro	7,819	51,768	6.6 nights	87%	Germany	August
6	Orosei	7,299	49,177	6.7 nights	90%	Germany	August
7	Villasimius	6,703	43,853	6.5 nights	79%	Germany	August
8	Durgali/Dorgali	6,538	37,058	5.7 nights	95%	France	August
9	Lu Palau/Palau	6,042	39,686	6.6 nights	89%	France	August
10	La Maddalena	5,683	33,006	5.8 nights	87%	France	August
11	Pula	5,626	38,188	6.8 nights	79%	Italy	August
12	Baunei	5,362	32,510	6.1 nights	92%	Germany	August
13	Sassari	5,264	27,475	5.2 nights	81%	France	August
14	Lungòni/Santa Teresa Gallura	5,074	33,040	6.5 nights	87%	France	August
15	Budune/Budoni	4,597	31,774	6.9 nights	84%	Germany	August
16	Murera/Muravera	4,087	29,995	7.3 nights	82%	Germany	August
17	Castheddu/Castelsardo	4,065	25,317	6.2 nights	91%	France	August
18	Tortolì	3,555	20,017	5.6 nights	85%	Germany	August
19	Loiri-Poltu Santu Paolu/Loiri Porto San Paolo	3,390	21,388	6.3 nights	89%	France	August
20	Bosa	3,278	14,578	4.4 nights	91%	France	August
21	La Trinitai e Vignola/Trinità d'Agultu e Vignola	3,146	20,986	6.7 nights	87%	Germany	August
22	Isthintini/Stintino	3,120	19,590	6.3 nights	78%	Italy	August
23	Alzachèna/Arzachena	3,046	18,883	6.2 nights	94%	US	August
24	Figari/Golfo Aranci	2,874	18,997	6.6 nights	88%	Germany	August
25	Thiniscole/Siniscola	2,782	18,385	6.6 nights	81%	Germany	August
26	Maracalagonis	2,767	19,518	7.1 nights	90%	Germany	July
27	Domus De Maria	2,542	17,975	7.1 nights	74%	Italy	August
28	Tertenia	2,456	17,670	7.2 nights	91%	Germany	August
29	Santu Antiogu/Sant'Antioco	2,287	15,745	6.9 nights	72%	Italy	August
30	Iglesias	2,134	10,521	4.9 nights	77%	France	August
31	Cabras	2,002	11,302	5.6 nights	67%	Italy	August
32	Cannigione	1,999	12,853	6.4 nights	89%	Germany	August
33	Codaruina/Valledoria	1,986	12,666	6.4 nights	92%	France	August
34	Badesi	1,941	12,462	6.4 nights	87%	Germany	August
35	Aristanis/Oristano	1,937	9,547	4.9 nights	74%	Italy	August
36	Porto Cervo	1,922	12,710	6.6 nights	94%	US	August
37	Castiadas	1,903	13,148	6.9 nights	76%	Germany	July
38	Teulada	1,773	11,310	6.4 nights	69%	Italy	August
39	Sìnnia/Sinnai	1,769	11,915	6.7 nights	88%	Germany	August
40	Câdesédda/Calasetta	1,368	9,459	6.9 nights	61%	Italy	July
41	Baja Sardinia	1,338	7,991	6.0 nights	94%	US	August
42	Barì/Bari Sardo	1,318	8,656	6.6 nights	87%	Germany	August
43	Aglientu	1,304	8,435	6.5 nights	85%	Germany	August
44	Cabuderra/Capoterra	1,303	8,575	6.6 nights	89%	France	August
45	Arresi/Sant'Anna Arresi	1,286	8,932	6.9 nights	71%	Italy	July
46	Arbus	1,284	7,971	6.2 nights	78%	Germany	August
47	Posthudorra/Porto Torres	1,277	7,871	6.2 nights	80%	France	August
48	U Pàize/Carloforte	1,186	6,592	5.6 nights	43%	Italy	August
49	Cardedu	1,037	7,152	6.9 nights	83%	Germany	August
50	Sòssu/Sorso	1,020	6,307	6.2 nights	90%	France	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 50 of Sardinia's 91 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Sardinia

How many tourists visit Sardinia?

Italy as a whole had 57.7 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Sardinia at 4.0% of Airbnb stays in Italy in the 12 months to October 2026. AirROI estimates 256,821 Airbnb stays in Sardinia in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in Sardinia?

The busiest Airbnb month in Sardinia in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Sardinia?

January was the quietest Airbnb month in Sardinia in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 22 days ahead, against 99 days for August.

How long is a typical Airbnb stay in Sardinia?

A typical Airbnb stay in Sardinia lasted 6.0 nights in the 12 months to October 2026, booked about 64 days ahead. By month, stays ran from 3.7 nights in December to 7.3 nights in July.

Where do Airbnb guests in Sardinia come from?

Of Sardinia Airbnb guests who left a review as of October 2026, 85% came from abroad, AirROI estimates. The largest groups were Germany at 20% and France at 19%. Among the same guests, the top origin city was Paris at 2.5%, ahead of London at 2.1%.

What is the most booked town in Sardinia on Airbnb?

Cagliari was the most booked town in Sardinia on Airbnb, with an estimated 33,276 stays in the 12 months to October 2026, ahead of Alghero and Olbia.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (57.7 million in 2024 across Italy). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 256,821 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 91 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 734,488 reviews and describes guests who left a review, not everyone who stayed. Read the method page.