Tourism statisticsState2026

Apulia Tourism Statistics: 331,648 Airbnb Stays

Q: How many tourists visit Apulia?

Italy as a whole had 57.7 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Apulia at 5.2% of Airbnb stays in Italy in the 12 months to October 2026. AirROI estimates 331,648 Airbnb stays in Apulia in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in Apulia?

January was the quietest Airbnb month in Apulia in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 34 days ahead, against 86 days for August.

Q: How long is a typical Airbnb stay in Apulia?

A typical Airbnb stay in Apulia lasted 5.0 nights in the 12 months to October 2026, booked about 60 days ahead. By month, stays ran from 3.7 nights in December to 6.2 nights in July.

AirROI estimates 331,648 Airbnb stays in Apulia in the 12 months to October 2026, with Bari the most booked town. The busiest month was August. All of Italy had 57.7 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 1,640,438
Typical Airbnb stay: 5.0 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 87%

Key facts

Apulia Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

UN Tourism puts all of Italy at 57.7 million international tourist arrivals in 2024, via Our World in Data.

Airbnb stays

AirROI puts Airbnb stays in Apulia at 331,648 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Apulia added up to 1,640,438 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Apulia lasted 5.0 nights in the 12 months to October 2026, booked about 60 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Apulia in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in Apulia ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Apulia in August were booked furthest ahead, about 86 days, against 34 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 87% of Apulia Airbnb guests who left a review as of October 2026 came from abroad, led by France at 20% and the United Kingdom at 9.2%.

By place

AirROI estimates Apulia took 5.2% of all Airbnb stays in Italy in the 12 months to October 2026.
AirROI estimates Bari had the most Airbnb stays of the 50 towns it lists in Apulia in the 12 months to October 2026, at 70,819, ahead of Monopoli and Lecce.

Official numbers

How Many Tourists Visit Italy?

UN Tourism counted 57.7 million international tourist arrivals for all of Italy in 2024, via Our World in Data. On AirROI's estimates, Apulia accounted for 5.2% of Airbnb stays in Italy in the 12 months to October 2026.

Official tourism figures for Italy: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
57.7 millionInternational tourist arrivals, all of Italy	Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately	2024	UN Tourism, via Our World in Data

Airbnb stays

Airbnb Stays in Apulia

Apulia had 23,967 Airbnb homes in the 12 months to October 2026. They took an estimated 331,648 stays and 1,640,438 nights. A typical stay lasted 5.0 nights and was booked about 60 days ahead. AirROI's figures cover the 132 towns it tracks in Apulia; places it does not track are not counted, so every total is a floor.

Airbnb homes: 23,967
Airbnb stays, estimate: 331,648
Airbnb nights, estimate: 1,640,438
Typical stay: 5.0 nights
Booked ahead: 60 days

Busiest months

When Is the Busiest Time in Apulia?

On Airbnb, August was the busiest month in Apulia in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, April, November, March, December, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Apulia by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	13.9%	5.7 nights	86 days
2	July	12.3%	6.2 nights	76 days
3	September	11.0%	4.2 nights	66 days
4	June	10.2%	5.1 nights	64 days
5	May	9.6%	4.6 nights	61 days
6	October	8.7%	4.2 nights	62 days
7	April	7.8%	4.7 nights	48 days
8	November	6.2%	4.7 nights	46 days
9	March	5.8%	5.1 nights	36 days
10	December	5.3%	3.7 nights	34 days
11	February	4.9%	4.7 nights	34 days
12	January	4.3%	4.2 nights	34 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Apulia Airbnb Guests Come From?

Among Apulia Airbnb guests who left a review as of October 2026, 87% came from abroad, led by France at 20% and the United Kingdom at 9.2%, AirROI estimates. Among the same guests, Paris was the top origin city at 2.6%, ahead of London at 2.5%. The figures rest on 723,748 reviews, written over many years.

87% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

France 20%
United Kingdom 9.2%
United States 9%
Germany 8.2%
Canada 1.6%
Switzerland 1.2%

Top origin cities

Among guests who left a review

Paris 2.6%
London 2.5%

By town

Most Booked Towns in Apulia

Bari, Monopoli and Lecce took 36% of Airbnb stays in Apulia in the 12 months to October 2026. August is the busiest Airbnb month in 47 of the 50 towns, led by Bari, and July in 3, led by Porto Cesareo. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 59% in Porto Cesareo to 96% in Monopoli.

Most Booked Towns in Apulia: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Bari	70,819	285,459	4.0 nights	91%	France	August
2	Monopoli	25,669	129,078	5.0 nights	96%	France	August
3	Lecce	24,482	111,569	4.6 nights	91%	France	August
4	Ostuni	21,132	109,633	5.2 nights	91%	France	August
5	Polignano a Mare	18,025	75,491	4.2 nights	96%	US	August
6	Martina Franca	10,529	52,213	5.0 nights	91%	France	August
7	Alberobello	8,258	24,439	3.0 nights	91%	France	August
8	Gallipoli	7,137	40,876	5.7 nights	88%	France	August
9	Locorotondo	6,929	29,045	4.2 nights	92%	France	August
10	Brindisi	6,768	29,105	4.3 nights	91%	France	August
11	Otranto	5,477	31,566	5.8 nights	86%	France	August
12	Carovigno	5,224	33,315	6.4 nights	91%	France	August
13	Nardò	5,071	32,874	6.5 nights	80%	Italy	August
14	Fasano	4,917	23,873	4.9 nights	88%	France	August
15	Porto Cesareo	4,836	32,784	6.8 nights	59%	Italy	July
16	Ceglie Messapica	4,808	27,505	5.7 nights	90%	France	August
17	Cisternino	4,765	26,478	5.6 nights	92%	France	August
18	Vieste	3,961	24,792	6.3 nights	73%	Italy	August
19	Taranto	3,889	18,877	4.9 nights	73%	Italy	August
20	Castellana Grotte	3,712	18,674	5.0 nights	91%	France	August
21	Melendugno	2,966	19,382	6.5 nights	75%	France	August
22	Conversano	2,865	13,319	4.6 nights	89%	France	August
23	Trani	2,794	13,131	4.7 nights	74%	Italy	August
24	Molfetta	2,772	13,978	5.0 nights	85%	Italy	August
25	Giovinazzo	2,665	13,187	4.9 nights	91%	France	August
26	Salve	2,363	17,774	7.5 nights	73%	Italy	August
27	Mola di Bari	2,171	10,449	4.8 nights	89%	France	August
28	Putignano	2,089	10,554	5.1 nights	85%	France	August
29	San Vito dei Normanni	1,968	13,108	6.7 nights	93%	France	August
30	Manduria	1,891	12,885	6.8 nights	66%	Italy	August
31	Bisceglie	1,782	9,584	5.4 nights	83%	France	August
32	Ugento	1,776	13,481	7.6 nights	64%	Italy	August
33	Mattinata	1,741	10,657	6.1 nights	78%	Italy	August
34	Castro	1,672	10,205	6.1 nights	88%	France	August
35	Castrignano del Capo	1,624	10,542	6.5 nights	78%	France	August
36	Peschici	1,479	9,093	6.1 nights	62%	Italy	August
37	Racale	1,472	9,808	6.7 nights	80%	Italy	August
38	Taviano	1,410	10,002	7.1 nights	75%	Italy	August
39	Tricase	1,300	8,817	6.8 nights	86%	France	August
40	Morciano di Leuca	1,163	8,549	7.4 nights	75%	Italy	July
41	Diso	1,105	6,935	6.3 nights	91%	France	August
42	Santa Cesarea Terme	1,090	6,833	6.3 nights	86%	France	August
43	Maruggio	1,086	7,609	7.0 nights	58%	Italy	July
44	Barletta	1,077	5,132	4.8 nights	68%	Italy	August
45	Gagliano del Capo	1,055	6,543	6.2 nights	89%	France	August
46	Alliste	1,021	6,637	6.5 nights	73%	Italy	August
47	Matino	844	5,528	6.5 nights	85%	Germany	August
48	Sannicola	808	5,189	6.4 nights	76%	France	August
49	Patù	729	5,069	7.0 nights	74%	Italy	August
50	Galatone	700	4,251	6.1 nights	69%	Italy	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 50 of Apulia's 132 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Apulia

How many tourists visit Apulia?

Italy as a whole had 57.7 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Apulia at 5.2% of Airbnb stays in Italy in the 12 months to October 2026. AirROI estimates 331,648 Airbnb stays in Apulia in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in Apulia?

The busiest Airbnb month in Apulia in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Apulia?

January was the quietest Airbnb month in Apulia in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 34 days ahead, against 86 days for August.

How long is a typical Airbnb stay in Apulia?

A typical Airbnb stay in Apulia lasted 5.0 nights in the 12 months to October 2026, booked about 60 days ahead. By month, stays ran from 3.7 nights in December to 6.2 nights in July.

Where do Airbnb guests in Apulia come from?

Of Apulia Airbnb guests who left a review as of October 2026, 87% came from abroad, AirROI estimates. The largest groups were France at 20% and the United Kingdom at 9.2%. Among the same guests, the top origin city was Paris at 2.6%, ahead of London at 2.5%.

What is the most booked town in Apulia on Airbnb?

Bari was the most booked town in Apulia on Airbnb, with an estimated 70,819 stays in the 12 months to October 2026, ahead of Monopoli and Lecce.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (57.7 million in 2024 across Italy). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 331,648 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 132 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 723,748 reviews and describes guests who left a review, not everyone who stayed. Read the method page.