Tourism statisticsState2026
Region of Crete Tourism Statistics: 6.4M Visitors in 2025
The Region of Crete recorded 6,350,600 international visitors in 2025, Bank of Greece reports. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 222,091 Airbnb stays in the Region of Crete in the 12 months to October 2026, with Chania the most booked town. The busiest month was August.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,347,608
- Typical Airbnb stay
- 6.1 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 96%
Key facts
Region of Crete Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Bank of Greece puts the Region of Crete at 6,350,600 international visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in the Region of Crete at 222,091 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Region of Crete added up to 1,347,608 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in the Region of Crete lasted 6.1 nights in the 12 months to October 2026, booked about 77 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in the Region of Crete in the 12 months to October 2026, followed by July and September, with January the quietest.
- AirROI estimates the six busiest Airbnb months in the Region of Crete ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in the Region of Crete in August were booked furthest ahead, about 101 days, against 38 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 96% of Region of Crete Airbnb guests who left a review as of October 2026 came from abroad, led by France at 20% and Germany at 17%.
- Among Region of Crete Airbnb guests who left a review as of October 2026, Paris was the top origin city at 3%, ahead of London at 3%, AirROI estimates.
By place
- AirROI estimates Chania had the most Airbnb stays of the 27 towns it lists in the Region of Crete in the 12 months to October 2026, at 46,015, ahead of Heraklion and Rethymnon.
Official numbers
How Many Tourists Visit the Region of Crete?
Bank of Greece counted 6,350,600 international visitors in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 6,350,600International visitors | Inbound visits by non-resident travellers | 2025 | Bank of Greece |
Airbnb stays
Airbnb Stays in the Region of Crete
The Region of Crete had 15,592 Airbnb homes in the 12 months to October 2026. They took an estimated 222,091 stays and 1,347,608 nights. A typical stay lasted 6.1 nights and was booked about 77 days ahead. AirROI's figures cover the 123 towns it tracks in the Region of Crete; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 15,592
- Airbnb stays, estimate
- 222,091
- Airbnb nights, estimate
- 1,347,608
- Typical stay
- 6.1 nights
- Booked ahead
- 77 days
Busiest months
When Is the Busiest Time in the Region of Crete?
On Airbnb, August was the busiest month in the Region of Crete in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, November, March, December, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 13.7% | 101 days |
| July | 12.7% | 88 days |
| September | 11.9% | 85 days |
| June | 10.4% | 78 days |
| May | 9.2% | 80 days |
| October | 9.0% | 84 days |
| April | 7.7% | 62 days |
| November | 6.1% | 54 days |
| March | 5.3% | 57 days |
| December | 4.8% | 43 days |
| February | 4.6% | 44 days |
| January | 4.6% | 38 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Region of Crete Airbnb Guests Come From?
Among Region of Crete Airbnb guests who left a review as of October 2026, nearly all came from abroad (96%), led by France at 20% and Germany at 17%, AirROI estimates. Among the same guests, Paris was the top origin city at 3%, ahead of London at 3%. The figures rest on 590,521 reviews, written over many years.
96% from abroad
Among guests who left a review, as of October 2026
- From abroad 96%
- From within Greece 4%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in the Region of Crete
Chania, Heraklion and Rethymnon took 36% of Airbnb stays in the Region of Crete in the 12 months to October 2026. August is the busiest Airbnb month in 22 of the 27 towns, led by Chania, and July in 3, led by Chersonisos. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 90% in Heraklion to over 99% in Αlmyrida.
| Chania | 46,015 |
| Heraklion | 20,107 |
| Rethymnon | 14,670 |
| Agios Nikolaos | 9,965 |
| Gazi | 8,918 |
| Tybakio | 6,854 |
| Chersonisos | 5,526 |
| Gouves | 5,126 |
| Kissamos | 5,001 |
| Daratsos | 4,168 |
| Agía Marína | 4,085 |
| Ierapetra | 3,818 |
| Sitia | 3,504 |
| Malia | 2,509 |
| Paleochora | 2,494 |
| Plakias | 2,313 |
| Kalyves | 2,076 |
| Panormos | 2,038 |
| Káto Stalós | 1,934 |
| Platanos | 1,739 |
| Makry Gialos | 1,662 |
| Municipality of Agios Vasileios | 1,657 |
| Plataniás | 1,633 |
| Agia Galini | 1,621 |
| Αlmyrida | 1,283 |
| Stavros | 1,273 |
| Kalathas | 1,148 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 27 of the Region of Crete's 123 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in the Region of Crete
How many tourists visit the Region of Crete?
The Region of Crete had 6,350,600 international visitors in 2025, according to Bank of Greece. Domestic trips are not in that count. AirROI estimates 222,091 Airbnb stays in the Region of Crete in the 12 months to October 2026, which is a separate count of bookings.
When is high season in the Region of Crete?
The busiest Airbnb month in the Region of Crete in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in the Region of Crete?
January was the quietest Airbnb month in the Region of Crete in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 38 days ahead, against 101 days for August.
How long is a typical Airbnb stay in the Region of Crete?
A typical Airbnb stay in the Region of Crete lasted 6.1 nights in the 12 months to October 2026, booked about 77 days ahead. By month, stays ran from 5.0 nights in December to 7.2 nights in January.
Where do Airbnb guests in the Region of Crete come from?
Of Region of Crete Airbnb guests who left a review as of October 2026, 96% came from abroad, AirROI estimates. The largest groups were France at 20% and Germany at 17%. Among the same guests, the top origin city was Paris at 3%, ahead of London at 3%.
What is the most booked town in the Region of Crete on Airbnb?
Chania was the most booked town in the Region of Crete on Airbnb, with an estimated 46,015 stays in the 12 months to October 2026, ahead of Heraklion and Rethymnon.
Are Airbnb stays the same as tourists?
No. Bank of Greece counts international visitors (6,350,600 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 222,091 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 123 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 590,521 reviews and describes guests who left a review, not everyone who stayed. Read the method page.