Carrara, Tuscany Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Carrara, Tuscany? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,457 per year — at a $137 nightly rate, 36.4% occupancy, and a $53 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Carrara's 205 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 36.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 89% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Carrara?
In Carrara, the headline Airbnb metrics are $11,457 in average annual revenue,36.4% occupancy, $137 ADR, and $53 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Carrara?
Understanding the monthly revenue variations for Airbnb listings in Carrara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carrara is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carrara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,874+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,804 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,099 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $581, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carrara
What Is the Monthly Airbnb Occupancy Rate in Carrara?
Maximize your bookings by understanding the Carrara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carrara:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carrara
What Is the Average Airbnb Nightly Rate in Carrara?
Effective short term rental pricing strategy in Carrara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carrara typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $200+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Carrara
What Is the RevPAR for Airbnb in Carrara?
RevPAR in Carrara is currently $53. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $27 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $64 RevPAR.
- Best-in-class (Top 10%) achieve $97 RevPAR.
Average Monthly RevPAR Trend in Carrara
RevPAR Insights for Carrara
- The average RevPAR in Carrara is $53. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($97) and bottom 25% ($27) is $70, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Carrara benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $64+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Carrara Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Carrara?
Carrara's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,699 per month
- Occupancy rates average 54.6%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,160 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $125
Low Season (January, February, March)
- Revenue drops to average $648 per month
- Occupancy decreases to average 18.0%
- Daily rates adjust to average $130
Seasonality Insights for Carrara
- Airbnb seasonality in Carrara is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Carrara's highest earning potential, with monthly revenues climbing to $3,338, occupancy reaching 64.4%, and ADRs peaking at $150.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $620, occupancy could drop to 16.6%, and ADRs may adjust to $120.
- Lower occupancy paired with meaningful seasonality means hosts in Carrara need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Carrara, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Carrara, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Carrara?
Yes, Carrara, Tuscany, Italy enforces high STR regulations and 89% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Carrara to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 89% licensed listings)
What Are the Best Neighborhoods for Airbnb in Carrara?
Location within Carrara matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Carrara City Center | The historical heart of Carrara, known for its marble quarries and rich artistic heritage. It attracts tourists interested in art, architecture, and local cuisine. | Carrara Cathedral, Mausoleum of Antonio Maffei, Palazzo Cybo, Carrara Marble Quarries, Piazza Alberica, Museo del Marmo |
| Marble Quarries | A unique and breathtaking area famous for its magnificent marble quarries. Draws tourists and marble enthusiasts interested in the history and craftsmanship of marble. | Marble Quarries Tour, Museo del Marmo, Monte Altissimo, Local artisan shops, Galleria del Marmo |
| Avenza | Avenza is a suburb of Carrara that provides easy access to the beaches while still being close to the historical sites in Carrara. Great for summer tourism and family vacations. | Marina di Carrara, Forte dei Marmi Beach, Local restaurants, Shopping areas, Parks and recreation spaces |
| Marina di Carrara | A beautiful seaside area that caters to beach lovers and families. It offers a vibrant beach culture with restaurants and nightlife in proximity. | Carrara Marina, Beachfront restaurants, Water sports, Parks, Local festivals |
| Colonnata | Famous for its lardo, this quaint village attracts food lovers and those interested in Italian culinary traditions. Known for its rustic charm and stunning views. | Lardo di Colonnata, Local food tours, Scenic hiking trails, Historic buildings, Artisan shops |
| Torre di Castruccio | A tranquil area ideal for nature lovers looking to explore the hills and get away from city life. Great for outdoor activities and relaxation. | Hiking trails, Cycling routes, Nature parks, Small local restaurants, Traditional farms |
| Carrara Art District | An emerging artistic area with galleries and art studios. Attracts art enthusiasts and visitors interested in contemporary art and local artists. | Local art galleries, Studios, Art exhibitions, Cultural events, Workshops |
| Piazza Saffi | A lively square in Carrara known for its cafes, shops, and local markets. A great spot for visitors to experience local life and culture. | Local markets, Restaurants, Cafes, Street performers, Historic buildings |
Because Carrara has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Carrara?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carrara
- The Carrara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.5% of the 205 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carrara, Apartment/Condo properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 31.2% portion, catering likely to families or larger groups.
- The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.5%) offer potential for unique stay experiences.
Carrara Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carrara
- The dominant room capacity in Carrara is 1 bedroom listings, making up 47.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Carrara, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Carrara.
Carrara Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carrara
- The most common guest capacity trend in Carrara vacation rentals is listings accommodating 4 guests (31.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Carrara STR market, accounting for 44.9% of listings.
- 16.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carrara.
- On average, properties in Carrara are equipped to host 3.5 guests.
How Do Listings in Carrara Compare on Quality?
Listing quality in Carrara can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Carrara
- At 27.5 photos per listing on average, Carrara hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Carrara averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Carrara?
Amenity Prevalence
Amenity Insights for Carrara
- Essential amenities in Carrara that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Heating, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carrara: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carrara to stay competitive.
Which Airbnb Amenities Boost Revenue in Carrara?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Carrara, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 87.3% | $12,825 | $2,038 | 529.3% |
Air conditioning | 77.6% | $13,566 | $4,167 | 225.6% |
Window guardsHigh opportunity | 2.4% | $30,942 | $10,970 | 182.1% |
PoolHigh opportunity | 3.4% | $30,156 | $10,796 | 179.3% |
GymHigh opportunity | 5.9% | $26,544 | $10,519 | 152.3% |
Exercise equipmentHigh opportunity | 2.4% | $26,895 | $11,071 | 142.9% |
SafeHigh opportunity | 4.9% | $24,937 | $10,766 | 131.6% |
Refrigerator | 75.6% | $13,114 | $6,321 | 107.5% |
Clothing storage | 62.4% | $14,192 | $6,911 | 105.3% |
Dishes and silverware | 74.1% | $13,171 | $6,542 | 101.3% |
Revenue Impact Insights for Carrara
- Heating tops the revenue impact list with a 529.3% uplift — listings with this amenity earn $12,825 vs. $2,038 without it.
- High-opportunity amenities — Window guards, Pool, Gym — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Window guards — it has the best combination of high revenue impact and low market saturation in Carrara.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Carrara STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carrara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarrara Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Carrara
- The typical guest profile for Airbnb in Carrara consists of a mix of domestic (41%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 40.9% of guests.
- Key international markets include Italy (40.9%) and Germany (15.3%).
- Top languages spoken are English (34.8%) followed by Italian (20.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Carrara?
Listings in Carrara average 4.76 out of 5 overall, with about 41.8 reviews per active listing and 21.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Carrara
- An average rating of 4.76 places Carrara in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.86), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Carrara Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carrara
- The most common availability pattern in Carrara falls within the 271-366 days range, representing 63.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Carrara (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Carrara?
Average Booking Lead Time by Month
Booking Lead Time Insights for Carrara
- The overall average booking lead time for vacation rentals in Carrara is 53 days.
- Guests book furthest in advance for stays during August (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Carrara.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Carrara averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Carrara?
Guests in Carrara stay about 5.5 nights on average, generating roughly 2,756 reservations and 13.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Carrara
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Carrara
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (6.5 nights) and shorten in Jan (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Carrara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
20.5% of total
2 Nights
31 listings
15.1% of total
3 Nights
13 listings
6.3% of total
4-6 Nights
25 listings
12.2% of total
7-29 Nights
14 listings
6.8% of total
30+ Nights
80 listings
39% of total
Key Insights
- The most prevalent minimum stay requirement in Carrara is 30+ Nights, adopted by 39% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39%) caters to monthly stays (30+ nights) in Carrara, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39% of Carrara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carrara.
Carrara Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
1.5% of total
Super Strict 60 Days
12 listings
5.9% of total
Limited
8 listings
3.9% of total
Flexible
73 listings
35.6% of total
Moderate
73 listings
35.6% of total
Firm
32 listings
15.6% of total
Strict
4 listings
2% of total
Cancellation Policy Insights for Carrara
- The prevailing Airbnb cancellation policy trend in Carrara is Flexible, used by 35.6% of listings.
- The market strongly favors guest-friendly terms, with 71.2% of listings offering Flexible or Moderate policies. This suggests guests in Carrara may expect booking flexibility.
- Strict cancellation policies are quite rare (2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.6% market standard in Carrara.
- Using a Strict policy might deter some guests, as only 2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Carrara.
How Much Are Airbnb Cleaning Fees in Carrara?
Cleaning fees in Carrara are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Carrara
- About 61.5% of Carrara listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($115) and median ($40) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Carrara median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Carrara Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carrarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Convento La Perla in Carrara, nature and sea view
Entire Place • 4 bedrooms
![- SeaFront Deluxe Home- [Private Jacuzzi & Garden]](https://a0.muscache.com/im/pictures/miso/Hosting-1126006280360337243/original/56b1ef92-73f8-43db-b6e5-e7adf34b00e3.jpeg?im_w=480&im_format=avif)
- SeaFront Deluxe Home- [Private Jacuzzi & Garden]
Entire Place • 2 bedrooms
![[Versilia-5Terre] Marina di Carrara - Free Parking](https://a0.muscache.com/im/pictures/miso/Hosting-1065067638846295093/original/5c5a3e7d-47d4-49bd-9949-e3142e278312.jpeg?im_w=480&im_format=avif)
[Versilia-5Terre] Marina di Carrara - Free Parking
Entire Place • 1 bedroom
-Penthouse with Panoramic Terrace -Free parking-
Entire Place • 2 bedrooms
![[Versilia-M. di Carrara] 3 Bedrooms-Elegant House](https://a0.muscache.com/im/pictures/miso/Hosting-882381782241834736/original/c5b0bcc0-bee7-47ad-895e-ead91b3019cd.png?im_w=480&im_format=avif)
[Versilia-M. di Carrara] 3 Bedrooms-Elegant House
Entire Place • 3 bedrooms
Maison Tuscany - Heated Jacuzzi Experience
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Carrara?
Learn from the best! This table showcases top-performing Airbnb hosts in Carrara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giorgio | 8 | $180,286 | 67 | 4.49/5.0 |
| Bagno Luciano | 7 | $97,828 | 1431 | 4.82/5.0 |
| Sara G. | 1 | $81,557 | 6 | 5.00/5.0 |
| Giulia E Federico | 2 | $79,584 | 140 | 4.81/5.0 |
| Elisabetta | 4 | $61,055 | 201 | 4.94/5.0 |
| Edoardo | 2 | $50,063 | 144 | 4.97/5.0 |
| Nicola | 13 | $45,577 | 181 | 4.42/5.0 |
| Federico E Giulia | 1 | $43,284 | 52 | 4.90/5.0 |
| Chiara | 2 | $41,304 | 189 | 4.94/5.0 |
| Omar | 1 | $40,912 | 20 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carrara.
Who Are the Airbnb Hosts in Carrara?
Carrara has a relatively balanced host base.
Host Profile Insights for Carrara
- A 37.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 47.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Carrara averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Carrara
These are the highest-grossing professional property management operations in Carrara, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Your.Rentals | 1 | $25,767 | $214 | 30.7% | 4.17/5 |
| Holidu | 1 | $7,013 | $434 | 17.3% | 4.22/5 |
| Holidu | 1 | $2,390 | $213 | 14.7% | 4.71/5 |
Management Company Insights for Carrara
- The leading management company, Your.Rentals, operates 1 listings with $25,767 in gross revenue — a useful benchmark for what scale looks like in Carrara.
- Top managers average 1 properties each, suggesting professional management in Carrara still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.37/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 1.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Carrara's Airbnb Market Compare to Nearby Cities?
How does the Carrara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bellagio, Carrara has 13 percentage points lower occupancy and about $199 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 62 | $4,307 | $531.03 | 42% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Portofino | 75 | $3,574 | $504.85 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Bellagio | 449 | $3,403 | $336.56 | 49% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Carate Urio | 74 | $3,248 | $371.25 | 42% |
| Torno | 59 | $3,223 | $465.79 | 38% |
| Oliveto Lario | 97 | $3,162 | $403.71 | 47% |
Frequently Asked Questions About Airbnb in Carrara
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Carrara.
How much do Airbnb hosts make in Carrara?
Carrara hosts earn about $11,457 per year on average, with an average nightly rate of $137 and RevPAR of $53. Those figures describe the typical revenue environment for active listings in Carrara, Tuscany, not the ceiling for the best operators. Source: AirROI 2026 data, Carrara market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Carrara?
The average Airbnb occupancy rate in Carrara is 36.4%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Carrara?
Listings in Carrara average $137 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Carrara?
Carrara currently has about 205 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Carrara?
AirROI currently classifies the short-term rental regulation level in Carrara as High. The dataset also shows about 89.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Carrara?
RevPAR in Carrara is about $53. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Carrara?
Occupancy of 36.4% means Carrara is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,457, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Carrara?
The average booking lead time in Carrara is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Carrara?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Carrara include Carrara City Center, Marble Quarries, Avenza. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Carrara?
entire_home listings make up 80.5% of the active supply in Carrara. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Carrara compare to nearby Airbnb markets?
Among neighboring markets, Laglio posts $51,679 in average annual revenue with 42.1% occupancy, compared to Carrara's $11,457 and 36.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Carrara?
The average Airbnb stay length in Carrara is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Carrara?
Airbnb listings in Carrara average 4.76 out of 5 overall. About 21.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Carrara?
Heating and Air conditioning are among the strongest revenue-linked amenities in Carrara. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Carrara?
Yes. About 61.5% of active Airbnb listings in Carrara charge a cleaning fee, and the average fee is $115. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Carrara?
At 37.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.