Convento La Perla in Carrara, nature and sea view Entire home · 4 bedrooms Rated 5.00 - Revenue
- €106,100
- Occupancy
- 35.7%
- Daily rate
- €773
Prices in
Airbnb market data · 202612 months to September 2026
Carrara, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Carrara brought in €9,277 over the 12 months through September 2026, about 50% less than the Tuscany average of €18,380.
The short answer
Carrara Airbnb Market at a Glance
Rates and bookings both trail the Tuscany average. Listings averaged €122 a night and were booked on 35% of available nights, against €200 and 38% for the Tuscany average.
Timing matters: in August, usually the best month, the average listing earns about 5.4 times as much as in February, usually the slowest.
With 204 active listings, Carrara is the 43rd-largest of 281 Tuscany markets AirROI tracks. From a year earlier, average revenue rose 8%.
Browse the live Carrara Airbnb market
See Every Carrara Listing
Revenue
How Much Do Airbnb Hosts Make in Carrara?
Gross bookings per Carrara listing averaged €9,277 over the 12 months to September 2026 (Tuscany average: €18,380), before cleaning, platform and management costs and taxes.
In a typical year, the average Carrara listing brings in €2,980 in August, its best month, and €550 in February, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.4 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €2,530+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn €1,670 or more, roughly €710 a month above the median.
- Typical properties (median) earn about €961 a month.
- Entry-level properties (bottom 25%) earn €478 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 5.4 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €3,020 €537
The dashed line is the average of the months shown, €1,270. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Carrara Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,462 | 39.7% | €115 | €49 | 62 days | 4.8 nights |
| Oct 2025 | €1,094 | 32.5% | €107 | €35 | 36 days | 4.2 nights |
| Nov 2025 | €732 | 26.6% | €103 | €24 | 35 days | 5 nights |
| Dec 2025 | €656 | 24.1% | €105 | €21 | 36 days | 3.8 nights |
| Jan 2026 | €549 | 18.0% | €108 | €18 | 19 days | 3.5 nights |
| Feb 2026 | €537 | 16.9% | €109 | €19 | 27 days | 3.7 nights |
| Mar 2026 | €645 | 22.4% | €111 | €21 | 20 days | 5 nights |
| Apr 2026 | €1,112 | 33.4% | €109 | €37 | 34 days | 4.8 nights |
| May 2026 | €1,203 | 33.6% | €121 | €39 | 50 days | 5 nights |
| Jun 2026 | €1,735 | 42.5% | €131 | €58 | 52 days | 5.8 nights |
| Jul 2026 | €2,635 | 53.0% | €141 | €85 | 75 days | 6.6 nights |
| Aug 2026 | €3,023 | 64.4% | €145 | €98 | 89 days | 6.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Carrara address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Carrara Profitable?
Yes, when it's run well. The average Carrara Airbnb took in €9,277 in the 12 months to September 2026, and run by its owner at everyday costs, about €560 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €990 a month.
Cleaning it yourself keeps the €520 a year guests pay in cleaning fees, for about €610 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €490 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Carrara Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €8,757 | €15,190 |
| Cleaning fees guests pay6% of Carrara bookings | €520 | €890 |
| Gross bookings | €9,277 | €16,080 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 55% of Carrara listings on Simplified Pricing, 3% for the rest | −€920 | −€1,600 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€520 | −€890 |
| Utilities and internetAbout 5% of bookings | −€460 | −€800 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€190 | −€320 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€280 | −€480 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€90 | −€90 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −€2,510 | −€4,230 |
| Left for housing costs, then profit | €6,767about €560 a month | €11,850about €990 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Carrara Airbnb Profit
The estimate starts from Carrara's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Carrara home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Carrara's Top Earners Get There
- More nights booked. The busiest quarter of Carrara listings are booked on 48% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of €100 adds about €1,010 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €130 a night or more, against a median of €100. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €880 a year.
- Open for the busy months. In a typical year, August brings the average listing about €2,980, against €550 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Carrara listings average 4.74 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,340 a month, against €770 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Carrara?
Carrara listings were booked on 35% of the nights they were open over the past year, 3 percentage points below the Tuscany average (38%) and 4 points below the Italy average (39%). In a typical year, occupancy swings from 21% in February to 65% in August.
The busiest tenth of listings are booked about 4.9 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
August is usually the busiest month in Carrara, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 36% 65% 17%
Nightly rates
How Much Does an Airbnb Cost per Night in Carrara?
The average nightly rate in Carrara, known as ADR (average daily rate), was €122 over the past year, about 39% below the Tuscany average of €200 and about 30% below the Italy average of €175. In a typical year, rates peak in August at about €140 and bottom out in November at about €99.
The top 10% charge about 2.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €180+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge €130 or more, about €30 above the median.
- Typical properties (median) charge about €100 a night.
- Entry-level properties (bottom 25%) charge €80 or less, about three-quarters of the median.
August rates run 40% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €145 €94
The dashed line is the average of the months shown, €112. The 12-month ADR of €122 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Carrara?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Carrara it averaged €46 over the past year, from about €19 in a typical January to about €96 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €86+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn €56 or more, about €18 a night above the median.
- Typical properties (median) earn about €38 per open night.
- Entry-level properties (bottom 25%) earn €23 or less, about 62% of the median.
August RevPAR is about five times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €98 €18
The dashed line is the average of the months shown, €42. The 12-month RevPAR of €46 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Carrara
Carrara has one high season, June through September, which makes it a highly seasonal market. Business is slowest from October to May. A listing earns about four times as much a month in June through August as in December through February.
Average revenue by month in Carrara
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €2,980 €550
The dashed line is the average of the 12 calendar months, €1,270.
Revenue by month in Carrara in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €600 |
| February | Low season | €550 |
| March | Low season | €718 |
| April | Low season | €1,040 |
| May | Low season | €1,120 |
| June | High season | €1,660 |
| July | High season | €2,580 |
| August | High season | €2,980 |
| September | High season | €1,420 |
| October | Low season | €1,110 |
| November | Low season | €754 |
| December | Low season | €691 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | €2,160 | 51% | €126 |
| Low seasonOctober–May | €823 | 28% | €105 |
How Far in Advance Do Guests Book Airbnb in Carrara?
Guests book Carrara stays 53 days ahead on average (about eight weeks). August stays are booked furthest out, about 89 days ahead, and January stays closest to arrival, about 19 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 42 days 89 days 19 days
The 12-month figure of 53 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Carrara
95% of the 204 active listings in Carrara display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Carrara.
Neighborhoods
Best Neighborhoods for Airbnb in Carrara
AirROI's area guide picks seven Carrara neighborhoods that draw short-term rental guests, led by Carrara City Center, Marble Quarries and Avenza. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Carrara City Center | The historical heart of Carrara, known for its marble quarries and rich artistic heritage. It attracts tourists interested in art, architecture, and local cuisine. | Carrara Cathedral, Mausoleum of Antonio Maffei, Palazzo Cybo, Carrara Marble Quarries, Piazza Alberica, Museo del Marmo |
| Marble Quarries | A unique and breathtaking area famous for its magnificent marble quarries. Draws tourists and marble enthusiasts interested in the history and craftsmanship of marble. | Marble Quarries Tour, Museo del Marmo, Monte Altissimo, Local artisan shops, Galleria del Marmo |
| Avenza | Avenza is a suburb of Carrara that provides easy access to the beaches while still being close to the historical sites in Carrara. Great for summer tourism and family vacations. | Marina di Carrara, Forte dei Marmi Beach, Local restaurants, Shopping areas, Parks and recreation spaces |
| Colonnata | Famous for its lardo, this quaint village attracts food lovers and those interested in Italian culinary traditions. Known for its rustic charm and stunning views. | Lardo di Colonnata, Local food tours, Scenic hiking trails, Historic buildings, Artisan shops |
| Torre di Castruccio | A tranquil area ideal for nature lovers looking to explore the hills and get away from city life. Great for outdoor activities and relaxation. | Hiking trails, Cycling routes, Nature parks, Small local restaurants, Traditional farms |
| Carrara Art District | An emerging artistic area with galleries and art studios. Attracts art enthusiasts and visitors interested in contemporary art and local artists. | Local art galleries, Studios, Art exhibitions, Cultural events, Workshops |
| Piazza Saffi | A lively square in Carrara known for its cafes, shops, and local markets. A great spot for visitors to experience local life and culture. | Local markets, Restaurants, Cafes, Street performers, Historic buildings |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Carrara Airbnb Listings by Type and Size
Entire homes make up 82% of listings in Carrara, but private rooms are a real segment: about one listing in six (18%) rents out a single room. Apartments and condos are the most common property type at 57%, about 1.7 times the share of houses (33%).
Mostly entire homes, with a private-room segment
Carrara Airbnb listings by room type
- Entire home 82%
- Private room 18%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 82.4% | 168 |
| Private room | 17.6% | 36 |
Listings by property type
Carrara Airbnb listings by property type
- Apartment/Condo 57%
- House 33%
- Hotel/Boutique 6%
- Others 2%
- Cabin/Outdoor <1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 57.4% | 117 |
| House | 32.8% | 67 |
| Hotel/Boutique | 5.9% | 12 |
| Others | 2.5% | 5 |
| Cabin/Outdoor | 1.0% | 2 |
| Unique stay | 0.5% | 1 |
How Many Bedrooms Do Airbnb Listings in Carrara Have?
Carrara's homes run small: studios and one-bedrooms make up 57% of entire homes, and only 11% of homes have three or more bedrooms. Shares are of the 166 entire homes that give a bedroom count; rented rooms are left out.
Carrara entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
2%
55%
31%
7%
4%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.4% | 4 |
| 1 bedroom | 54.8% | 91 |
| 2 bedrooms | 31.3% | 52 |
| 3 bedrooms | 7.2% | 12 |
| 4 bedrooms | 3.6% | 6 |
| 5+ bedrooms | 0.6% | 1 |
What Each Home Size Earns in Carrara
A typical one-bedroom home in Carrara earned €6,290 over the past year, against €12,700 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 91 | €6,290 | €8,180 | €102 | 37% |
| 2 bedrooms | 52 | €7,080 | €10,800 | €127 | 39% |
| 3 bedrooms | 12 | €12,700 | €16,300 | €186 | 39% |
How Many Guests Do Airbnbs in Carrara Sleep?
Most Carrara listings are sized for couples and small families: 67% sleep four guests or fewer, and just 4% take eight or more. Shares are of the 173 listings with a guest capacity on file (85% of the market).
Carrara listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
12%
15%
40%
13%
13%
3%
4%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 12.1% | 21 |
| 3 guests | 15.0% | 26 |
| 4 guests | 39.9% | 69 |
| 5 guests | 12.7% | 22 |
| 6 guests | 12.7% | 22 |
| 7 guests | 3.5% | 6 |
| 8+ guests | 4.0% | 7 |
How Carrara Airbnb Listings Are Set Up
Carrara hosts set up an average of 2.5 beds per listing. About four in ten listings (40%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 16
- Beds per listing
- 2.5
- Show exact location
- 40%
What Amenities Do Airbnb Listings in Carrara Offer?
Pet-friendly policies are common in Carrara: 55% of listings have one.
Share of Carrara listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Carrara
Listings in Carrara with air conditioning earned about 4.9 times as much a year, on average, as those without: €11,100 against €2,280. The gap is smaller for a pool (about 3.2 times as much) and a gym (about 3.2 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Carrara listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Air conditioning | 79% | €11,100 | €2,280 | +386% |
| Pool | 5% | €26,600 | €8,290 | +220% |
| Gym | 7% | €25,400 | €8,000 | +218% |
| Mosquito net | 18% | €17,100 | €7,610 | +124% |
| BBQ grill | 15% | €17,400 | €7,820 | +122% |
| Sun loungers | 12% | €18,000 | €8,110 | +122% |
| Indoor fireplace | 7% | €18,900 | €8,520 | +121% |
| Garden view | 12% | €17,800 | €8,150 | +118% |
| Hot tub | 5% | €17,800 | €8,840 | +101% |
| Pets allowed | 55% | €11,700 | €6,320 | +85% |
Guests
Who Books Airbnbs in Carrara?
Carrara splits its demand between home and abroad: 53% of guests who left reviews live outside Italy, led by visitors from Germany and France. Guests speak a mix of languages: English leads at 35%, followed by Italian and German.
53% of Carrara guests come from abroad
Where guests who left reviews live
- International 53%
- Domestic 47%
Where Carrara guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Milan | 4.9% |
| Parma | 3.3% |
| Turin | 2.5% |
| Varese | 2.5% |
| Rome | 2.0% |
Where Carrara guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Italy | 47.3% |
| Germany | 16.4% |
| France | 10.2% |
| United Kingdom | 3.9% |
| United States | 3.6% |
Languages spoken by Carrara guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 34.9% |
| Italian | 22.0% |
| German | 12.3% |
| French | 10.9% |
| Spanish | 6.7% |
What Are Airbnb Guest Ratings in Carrara?
Carrara Airbnbs average 4.74 stars, and 28% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.64, against 4.85 for host communication.
Communication scores highest in Carrara; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.76 |
| Communication | 4.85 |
| Location | 4.65 |
| Check-in | 4.84 |
| Value | 4.64 |
Booking patterns
How Guests Book in Carrara: Stays, Rules and Fees
More than nine in ten Carrara listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Carrara listings are open to guests
Share of listings by days a year
- 271-366 days 71%
- 181-270 days 23%
- 91-180 days 6%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 70.6% | 144 |
| 181-270 days | 22.5% | 46 |
| 91-180 days | 6.4% | 13 |
| 31-90 days | 0.5% | 1 |
Days a year Carrara listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 6%
- 91-180 days 25%
- 31-90 days 36%
- 1-30 days 31%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.0% | 2 |
| 181-270 days | 6.4% | 13 |
| 91-180 days | 25.0% | 51 |
| 31-90 days | 36.3% | 74 |
| 1-30 days | 31.4% | 64 |
What Is the Average Length of Stay for Airbnb in Carrara?
The average Carrara booking lasts 5.5 nights, longest in July and shortest in February. Listings took about 12 bookings each over the year, some 2,360 in all. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Carrara
Average nights per booking, by month of stay
Average 5 nights 6.4 nights 3.7 nights
Two-year average by calendar month.
Carrara Airbnb Minimum Stay Requirements
More than six in ten listings in Carrara accept stays of one or two nights.
Minimum stay set by Carrara listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Carrara?
Flexible and Moderate are the most common cancellation policies in Carrara, each used by 31% of listings. Hosts here lean flexible: more than six in ten listings offer Flexible or Moderate terms, against 30% on Firm or stricter ones.
Cancellation policies of Carrara listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Carrara?
About eight in ten Carrara listings charge a cleaning fee. The typical fee is €36, but a minority of much higher fees lifts the average to €107, so the median is the better guide. Spread over the average stay of 5.5 nights, that adds roughly €7 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
- Median cleaning fee
- €36
- Average cleaning fee
- €107
- Listings charging a fee
- 79.9%
- Share of gross revenue
- 5.6%
Top earners
Top-Earning Airbnbs and Hosts in Carrara
The top-grossing Airbnb in Carrara, a four-bedroom home, took in €106,000 over the past year, about 11 times the city's average of €9,280. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Convento La Perla in Carrara, nature and sea view Entire home · 4 bedrooms Rated 5.00 
Versilia-M. di Carrara, 250 meters from the beach Entire home · 2 bedrooms Rated 4.76 - Revenue
- €45,840
- Occupancy
- 60.2%
- Daily rate
- €165
![[Versilia-M. di Carrara] 3 Bedrooms-Elegant House](https://a0.muscache.com/im/pictures/miso/Hosting-882381782241834736/original/c5b0bcc0-bee7-47ad-895e-ead91b3019cd.png?im_w=720&im_format=avif)
[Versilia-M. di Carrara] 3 Bedrooms-Elegant House Entire home · 3 bedrooms Rated 4.81 - Revenue
- €45,830
- Occupancy
- 58.5%
- Daily rate
- €191
Maison Tuscany – Heated jacuzzi – 7 guests – Relaxation Entire home · 4 bedrooms Rated 4.83 - Revenue
- €39,234
- Occupancy
- 45.5%
- Daily rate
- €213
![- SeaFront Deluxe Home- [Private Jacuzzi & Garden]](https://a0.muscache.com/im/pictures/miso/Hosting-1126006280360337243/original/56b1ef92-73f8-43db-b6e5-e7adf34b00e3.jpeg?im_w=720&im_format=avif)
- SeaFront Deluxe Home- [Private Jacuzzi & Garden] Entire home · 2 bedrooms Rated 4.76 - Revenue
- €38,307
- Occupancy
- 51.1%
- Daily rate
- €179
-Penthouse with Panoramic Terrace -Free parking- Entire home · 2 bedrooms Rated 4.87 - Revenue
- €34,319
- Occupancy
- 65.6%
- Daily rate
- €178
Who Are the Top Airbnb Hosts in Carrara?
Giorgio is the top-grossing host in Carrara, with €142,000 in bookings across 8 listings over the past year. Together, the ten top-grossing hosts run 18% of the market's 204 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Giorgio | 8 | €142,044 | €17,755 | 4.53/5 | |
| Sara G. | 1 | €106,100 | €106,100 | 5.00/5 | |
| Federico E Giulia | 2 | €71,558 | €35,779 | 4.87/5 | |
| 4 | Nicola | 14 | €48,458 | €3,461 | 4.33/5 |
| 5 | Simone | 3 | €47,175 | €15,725 | 4.98/5 |
| 6 | Giulia E Federico | 1 | €45,840 | €45,840 | 4.76/5 |
| 7 | Elisabetta | 4 | €44,408 | €11,102 | 4.95/5 |
| 8 | Omar | 1 | €39,234 | €39,234 | 4.83/5 |
| 9 | Davide | 1 | €33,482 | €33,482 | 4.95/5 |
| 10 | Simona | 1 | €32,723 | €32,723 | 4.93/5 |
Who Are the Airbnb Hosts in Carrara?
Only 1% of Carrara listings are classed as professionally managed. Superhosts run 35% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 55% of listings.
- Superhosts
- 35.3%
- Professional management
- 1.5%
- Cohosted listings
- 22.5%
- Instant Book enabled
- 41.7%
- Simplified Pricing
- 55.4%
Nearby markets
Carrara vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 10 km, Marina di Carrara (32 listings) earned the most per listing, about 74% more than Carrara.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Marina di Carrara 1 km | 32 | €16,161 | €144 | 41% |
| Marina di Massa 5 km | 32 | €11,951 | €150 | 39% |
| Castelnuovo Magra 6 km | 56 | €13,806 | €177 | 32% |
| Ameglia 6 km | 127 | €9,663 | €155 | 32% |
| Massa 9 km | 388 | €10,640 | €158 | 35% |
| Sarzana 9 km | 160 | €13,643 | €186 | 33% |
| Fosdinovo 10 km | 65 | €8,944 | €159 | 32% |
| Montignoso 10 km | 67 | €8,431 | €167 | 33% |
Other Airbnb Markets in Tuscany
- Florence Airbnb data 10,891 listings
- Lucca Airbnb data 1,740 listings
- Pisa Airbnb data 1,246 listings
- Siena Airbnb data 1,134 listings
- Viareggio Airbnb data 836 listings
- Camaiore Airbnb data 678 listings
- Livorno Airbnb data 673 listings
- Cortona Airbnb data 634 listings
See all 281 Tuscany Airbnb markets
Markets Similar to Carrara
Markets elsewhere in Italy with a similar nightly rate and occupancy to Carrara:
- Câdesédda/Calasetta Airbnb data Italy · €122/night · 35.3%
- Pizzo Airbnb data Italy · €121/night · 35.0%
- Ferrara Airbnb data Italy · €124/night · 35.0%
- Civitavecchia Airbnb data Italy · €125/night · 34.7%
- Matera Airbnb data Italy · €125/night · 35.5%
- Sannicola Airbnb data Italy · €122/night · 34.0%
FAQ
Carrara Airbnb FAQ
How much do Airbnb hosts make in Carrara?
An active Carrara Airbnb grossed €9,277 on average in the 12 months to September 2026, according to AirROI's tracking of 204 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,670 or more in a typical month.
How much can I make on Airbnb in Carrara?
It depends most on the home's size, location and how it's run. The middle half of Carrara listings earn between €478 and €1,670 in a typical month, and the top tenth €2,530 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Carrara?
Listings in Carrara were booked on 35% of available nights over the past year. That compares with 38% for the Tuscany average. August is usually the busiest month.
How much does an Airbnb cost per night in Carrara?
The average booked night in Carrara cost €122 before fees. Half of listings charge between €80 and €130, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Carrara?
In Carrara, 95% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Carrara?
Yes, when it's run well. The average Carrara Airbnb grossed €9,277 in the 12 months to September 2026, 50% below the Tuscany average of €18,380. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,767 a year (about €560 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €990 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Carrara?
August usually pays best, averaging €2,980 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Carrara?
Each night a Carrara listing was open to book earned €46 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €86 or more.
How far in advance do guests book Airbnbs in Carrara?
Carrara stays were booked 53 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Carrara?
The average Carrara Airbnb stay lasted 5.5 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in Carrara rated?
Guests rate Carrara Airbnbs 4.74 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Carrara?
Carrara City Center, Marble Quarries and Avenza draw the most short-term rental interest in Carrara. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Carrara?
AirROI counted 204 active Airbnb listings in Carrara as of September 2026. The closest tracked market is Marina di Carrara, 1 km away.
How much are Airbnb cleaning fees in Carrara?
In Carrara, about eight in ten listings add a cleaning fee. The median fee is €36, but a minority of much higher fees lifts the average to €107, so the median is the better guide.
Method
About This Data
Figures on this page cover 204 active Airbnb listings in Carrara from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.