Castelnuovo Magra, Liguria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Castelnuovo Magra, Liguria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,169 per year — at a $188 nightly rate, 34.1% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 55 active listings, Castelnuovo Magra is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 83.3% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 91% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Castelnuovo Magra?
In Castelnuovo Magra, the headline Airbnb metrics are $15,169 in average annual revenue,34.1% occupancy, $188 ADR, and $70 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Castelnuovo Magra?
Understanding the monthly revenue variations for Airbnb listings in Castelnuovo Magra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Castelnuovo Magra is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Castelnuovo Magra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,888+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,267 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,004 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $548, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Castelnuovo Magra
What Is the Monthly Airbnb Occupancy Rate in Castelnuovo Magra?
Maximize your bookings by understanding the Castelnuovo Magra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Castelnuovo Magra:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Castelnuovo Magra
What Is the Average Airbnb Nightly Rate in Castelnuovo Magra?
Effective short term rental pricing strategy in Castelnuovo Magra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Castelnuovo Magra typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Castelnuovo Magra
What Is the RevPAR for Airbnb in Castelnuovo Magra?
RevPAR in Castelnuovo Magra is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $24 RevPAR.
- Typical properties (Median) generate $39 RevPAR.
- Strong performers (Top 25%) earn $65 RevPAR.
- Best-in-class (Top 10%) achieve $143 RevPAR.
Average Monthly RevPAR Trend in Castelnuovo Magra
RevPAR Insights for Castelnuovo Magra
- The average RevPAR in Castelnuovo Magra is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($143) and bottom 25% ($24) is $119, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Castelnuovo Magra benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $65+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Castelnuovo Magra?
Castelnuovo Magra's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,660 per month
- Occupancy rates average 52.5%
- Daily rates average $214
Shoulder Season
- Revenue averages $1,887 per month
- Occupancy maintains around 29.6%
- Daily rates hold near $201
Low Season (January, February, November)
- Revenue drops to average $981 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $189
Seasonality Insights for Castelnuovo Magra
- Airbnb seasonality in Castelnuovo Magra is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Castelnuovo Magra's highest earning potential, with monthly revenues climbing to $4,135, occupancy reaching 63.6%, and ADRs peaking at $223.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $968, occupancy could drop to 14.4%, and ADRs may adjust to $173.
- Lower occupancy paired with meaningful seasonality means hosts in Castelnuovo Magra need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Castelnuovo Magra, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Castelnuovo Magra, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Castelnuovo Magra?
Yes, Castelnuovo Magra, Liguria, Italy enforces high STR regulations and 91% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Castelnuovo Magra to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 91% licensed listings)
What Are the Best Neighborhoods for Airbnb in Castelnuovo Magra?
Castelnuovo Magra is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fosdinovo | A charming medieval town nearby known for its historic castle and beautiful views. It's a great location for those seeking a romantic getaway or a family retreat with local attractions and nature. | Malaspina Castle, Fosdinovo historic center, La Foce, Hiking trails, Local vineyards |
| Carrara | Famous for its marble quarries, Carrara offers visitors a glimpse into the historic stone extraction industry. Ideal for art lovers and those interested in local craftsmanship. | Carrara Marble Quarries, Museo del Marmo, Church of Sant'Andrea, Local art galleries, Carrara Cathedral |
| Marina di Carrara | A coastal area with sandy beaches and a bustling promenade, perfect for sun-seekers and families. Offers amenities and activities for a vibrant seaside experience. | Marina di Carrara Beach, Seaside Promenade, Local seafood restaurants, Beach clubs, Water sports |
| Sarzana | A historic town with a rich cultural heritage and a lively market scene. Attracts tourists with its festivals and historical sites. | Sarzana Fortress, Piazza Matteotti, Local markets, Theater of Sarzana, Nearby vineyards |
| Lerici | A picturesque seaside village known for its stunning coastline and quaint charm. Ideal for romantic retreats and outdoor activities like sailing and hiking. | Lerici Castle, San Terenzo Beach, Fossola Beach, Biosfera di Marinella, Hiking paths |
| Portovenere | A UNESCO World Heritage site featuring beautiful landscapes and historic architecture, making it perfect for tourists looking for unique experiences. | Portovenere Church, Palmaria Island, Doria Castle, Byzantine buildings, Stunning sea views |
| Tellaro | A small, picturesque fishing village known for its breathtaking views and tranquility. Attracts visitors seeking a serene coastal atmosphere. | Tellaro Beach, Church of San George, Scenic hiking trails, Local dining spots, Charming village streets |
| Cinque Terre (Riomaggiore or Manarola) | Famous for its colorful cliffside villages and breathtaking landscapes. This area draws in tourists seeking adventure, hiking, and stunning views. | Hiking trails between villages, Beautiful beaches, Local cuisine, Boating tours, Vineyards |
Because Castelnuovo Magra has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Castelnuovo Magra?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Castelnuovo Magra
- The Castelnuovo Magra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Castelnuovo Magra, House properties are the most common (56.4%), reflecting the local real estate landscape.
- Houses represent a significant 56.4% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.4%) offer potential for unique stay experiences.
Castelnuovo Magra Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Castelnuovo Magra
- The dominant room capacity in Castelnuovo Magra is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.7% of the active Airbnb listings in Castelnuovo Magra, indicating a high concentration in these sizes.
Castelnuovo Magra Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Castelnuovo Magra
- The most common guest capacity trend in Castelnuovo Magra vacation rentals is listings accommodating 4 guests (23.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Castelnuovo Magra STR market, accounting for 41.8% of listings.
- 21.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Castelnuovo Magra.
- On average, properties in Castelnuovo Magra are equipped to host 3.8 guests.
How Do Listings in Castelnuovo Magra Compare on Quality?
Listing quality in Castelnuovo Magra can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Castelnuovo Magra
- At 29.4 photos per listing on average, Castelnuovo Magra hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 40.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Castelnuovo Magra averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Castelnuovo Magra?
Amenity Prevalence
Amenity Insights for Castelnuovo Magra
- Essential amenities in Castelnuovo Magra that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Castelnuovo Magra: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Castelnuovo Magra to stay competitive.
Which Airbnb Amenities Boost Revenue in Castelnuovo Magra?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Castelnuovo Magra, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
DryerHigh opportunity | 9.1% | $77,064 | $8,980 | 758.2% |
Kitchen | 85.5% | $17,363 | $2,283 | 660.6% |
Dishes and silverware | 76.4% | $18,945 | $2,970 | 537.9% |
Hot water | 85.5% | $17,253 | $2,931 | 488.7% |
Barbecue utensils | 23.6% | $40,502 | $7,328 | 452.7% |
Pets allowed | 60.0% | $22,537 | $4,118 | 447.3% |
Oven | 54.5% | $24,102 | $4,450 | 441.6% |
Hair dryer | 85.5% | $17,207 | $3,197 | 438.2% |
Bed linens | 76.4% | $18,771 | $3,535 | 431.0% |
Refrigerator | 76.4% | $18,760 | $3,569 | 425.6% |
Revenue Impact Insights for Castelnuovo Magra
- Dryer tops the revenue impact list with a 758.2% uplift — listings with this amenity earn $77,064 vs. $8,980 without it.
- High-opportunity amenities — Dryer — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Hot water, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Dryer — it has the best combination of high revenue impact and low market saturation in Castelnuovo Magra.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Castelnuovo Magra STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Castelnuovo Magra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCastelnuovo Magra Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Castelnuovo Magra
- The typical guest profile for Airbnb in Castelnuovo Magra consists of predominantly international visitors (78%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 21.7% of guests.
- Key international markets include Italy (21.7%) and France (21.2%).
- Top languages spoken are English (35.3%) followed by French (15.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Castelnuovo Magra?
Listings in Castelnuovo Magra average 4.86 out of 5 overall, with about 38 reviews per active listing and 40.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Castelnuovo Magra
- With an overall rating of 4.86, Castelnuovo Magra listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Location (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Castelnuovo Magra Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Castelnuovo Magra
- The most common availability pattern in Castelnuovo Magra falls within the 271-366 days range, representing 70.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Castelnuovo Magra (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Castelnuovo Magra?
Average Booking Lead Time by Month
Booking Lead Time Insights for Castelnuovo Magra
- The overall average booking lead time for vacation rentals in Castelnuovo Magra is 48 days.
- Guests book furthest in advance for stays during August (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Castelnuovo Magra.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Castelnuovo Magra averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Castelnuovo Magra?
Guests in Castelnuovo Magra stay about 5.1 nights on average, generating roughly 676 reservations and 12.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Castelnuovo Magra
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Castelnuovo Magra
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (6.4 nights) and shorten in Feb (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Castelnuovo Magra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
12.7% of total
2 Nights
17 listings
30.9% of total
3 Nights
5 listings
9.1% of total
4-6 Nights
2 listings
3.6% of total
30+ Nights
24 listings
43.6% of total
Key Insights
- The most prevalent minimum stay requirement in Castelnuovo Magra is 30+ Nights, adopted by 43.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.6%) caters to monthly stays (30+ nights) in Castelnuovo Magra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.6% of Castelnuovo Magra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.7% currently do.
- A 2-night minimum appears standard (30.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 43.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Castelnuovo Magra.
Castelnuovo Magra Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
7.3% of total
Super Strict 60 Days
1 listings
1.8% of total
Flexible
22 listings
40% of total
Moderate
21 listings
38.2% of total
Firm
7 listings
12.7% of total
Cancellation Policy Insights for Castelnuovo Magra
- The prevailing Airbnb cancellation policy trend in Castelnuovo Magra is Flexible, used by 40% of listings.
- The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in Castelnuovo Magra may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Castelnuovo Magra.
- Regularly review your cancellation policy against competitors and market demand shifts in Castelnuovo Magra.
How Much Are Airbnb Cleaning Fees in Castelnuovo Magra?
Cleaning fees in Castelnuovo Magra are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Castelnuovo Magra
- About 61.8% of Castelnuovo Magra listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($93) and median ($46) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Castelnuovo Magra median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Castelnuovo Magra Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Castelnuovo Magrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Prestige among the Vineyards of Sarzana
Entire Place • 4 bedrooms

Nature, Vineyards and big Garden - Cà de Otto
Entire Place • 1 bedroom

Casa Colleverde
Entire Place • 4 bedrooms

Tiny Deluxe - Sarzana
Entire Place • 1 bedroom

Private Pool-10' from the Sea
Entire Place • 5 bedrooms

Villa Collina Del Sole 12P A/C, pool, near Cinque Terre
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Castelnuovo Magra?
Learn from the best! This table showcases top-performing Airbnb hosts in Castelnuovo Magra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro | 3 | $285,907 | 157 | 4.99/5.0 |
| Matteo | 1 | $79,665 | 2 | Not Rated |
| Cristina | 4 | $53,468 | 546 | 4.76/5.0 |
| Giuseppe | 1 | $47,922 | 6 | 5.00/5.0 |
| Villas Retreats | 1 | $35,148 | 27 | 4.78/5.0 |
| Maria Cristina | 1 | $33,504 | 23 | 4.74/5.0 |
| Michele | 1 | $22,971 | 203 | 4.97/5.0 |
| Sabine | 1 | $22,887 | 54 | 4.85/5.0 |
| Giorgio | 1 | $19,747 | 2 | Not Rated |
| Davide | 1 | $15,588 | 46 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Castelnuovo Magra.
Who Are the Airbnb Hosts in Castelnuovo Magra?
Castelnuovo Magra has a relatively balanced host base.
Host Profile Insights for Castelnuovo Magra
- A 45.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Castelnuovo Magra averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Castelnuovo Magra's Airbnb Market Compare to Nearby Cities?
How does the Castelnuovo Magra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bellagio, Castelnuovo Magra has 15 percentage points lower occupancy and about $149 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 62 | $4,307 | $531.03 | 42% |
| Tignano | 12 | $4,196 | $393.06 | 48% |
| Castelfranco di Sotto | 46 | $3,756 | $391.06 | 38% |
| Portofino | 75 | $3,574 | $504.85 | 38% |
| Marciano della Chiana | 17 | $3,565 | $533.92 | 34% |
| Bellagio | 449 | $3,403 | $336.56 | 49% |
| Buonconvento | 60 | $3,338 | $457.29 | 44% |
| Carate Urio | 74 | $3,248 | $371.25 | 42% |
| Torno | 59 | $3,223 | $465.79 | 38% |
| Oliveto Lario | 97 | $3,162 | $403.71 | 47% |
Frequently Asked Questions About Airbnb in Castelnuovo Magra
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Castelnuovo Magra.
How much do Airbnb hosts make in Castelnuovo Magra?
Castelnuovo Magra hosts earn about $15,169 per year on average, with an average nightly rate of $188 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Castelnuovo Magra, Liguria, not the ceiling for the best operators. Source: AirROI 2026 data, Castelnuovo Magra market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Castelnuovo Magra?
The average Airbnb occupancy rate in Castelnuovo Magra is 34.1%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Castelnuovo Magra?
Listings in Castelnuovo Magra average $188 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Castelnuovo Magra?
Castelnuovo Magra currently has about 55 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Castelnuovo Magra?
AirROI currently classifies the short-term rental regulation level in Castelnuovo Magra as High. The dataset also shows about 90.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Castelnuovo Magra?
RevPAR in Castelnuovo Magra is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Castelnuovo Magra?
Occupancy of 34.1% means Castelnuovo Magra is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,169, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Castelnuovo Magra?
The average booking lead time in Castelnuovo Magra is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Castelnuovo Magra?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Castelnuovo Magra include Fosdinovo, Carrara, Marina di Carrara. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Castelnuovo Magra?
entire_home listings make up 80.0% of the active supply in Castelnuovo Magra. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Castelnuovo Magra compare to nearby Airbnb markets?
Among neighboring markets, Laglio posts $51,679 in average annual revenue with 42.1% occupancy, compared to Castelnuovo Magra's $15,169 and 34.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Castelnuovo Magra?
The average Airbnb stay length in Castelnuovo Magra is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Castelnuovo Magra?
Airbnb listings in Castelnuovo Magra average 4.86 out of 5 overall. About 40.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Castelnuovo Magra?
Dryer and Kitchen are among the strongest revenue-linked amenities in Castelnuovo Magra. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Castelnuovo Magra?
Yes. About 61.8% of active Airbnb listings in Castelnuovo Magra charge a cleaning fee, and the average fee is $93. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Castelnuovo Magra?
A 45.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.