Apartment Andreas - Gallhof Entire home · 2 bedrooms Rated 5.00 - Revenue
- €90,556
- Occupancy
- 31.2%
- Daily rate
- €797
Prices in
Airbnb market data · 202612 months to September 2026
Lana, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Lana brought in €14,418 over the 12 months through September 2026, about 24% less than the Trentino – Alto Adige/Südtirol average of €18,926.
The short answer
Lana Airbnb Market at a Glance
Listings averaged €234 a night and were booked on 35% of available nights, close to the Trentino – Alto Adige/Südtirol average on both counts.
Timing matters: in August, usually the best month, the average listing earns about 2.8 times as much as in January, usually the slowest.
With 124 active listings, Lana is the 15th-largest of 143 Trentino – Alto Adige/Südtirol markets AirROI tracks. From a year earlier, average revenue rose 13% while the number of active listings grew 39%.
Browse the live Lana Airbnb market See Every Lana ListingRevenue
How Much Do Airbnb Hosts Make in Lana?
Gross bookings per Lana listing averaged €14,418 over the 12 months to September 2026 (Trentino – Alto Adige/Südtirol average: €18,926), before cleaning, platform and management costs and taxes.
In a typical year, the average Lana listing brings in €3,700 in August, its best month, and €1,330 in January, its slowest. November runs within 5% of January, so either can be the slowest in a given year. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €4,720+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn €2,690 or more, roughly €980 a month above the median.
- Typical properties (median) earn about €1,710 a month.
- Entry-level properties (bottom 25%) earn €958 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.8 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €3,790 €1,300
The dashed line is the average of the months shown, €2,110. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Lana Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in September 2025. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €3,166 | 57.9% | €303 | €106 | 95 days | 5.1 nights |
| Oct 2025 | €1,649 | 32.2% | €285 | €53 | 93 days | 4 nights |
| Nov 2025 | €1,486 | 24.9% | €289 | €50 | 52 days | 6.3 nights |
| Dec 2025 | €1,832 | 31.3% | €288 | €59 | 56 days | 4.5 nights |
| Jan 2026 | €1,296 | 19.9% | €282 | €42 | 48 days | 5.3 nights |
| Feb 2026 | €1,939 | 25.9% | €284 | €69 | 55 days | 5.1 nights |
| Mar 2026 | €1,536 | 22.7% | €283 | €50 | 29 days | 5.1 nights |
| Apr 2026 | €1,710 | 30.8% | €293 | €57 | 53 days | 4.6 nights |
| May 2026 | €2,060 | 32.9% | €266 | €66 | 70 days | 4.9 nights |
| Jun 2026 | €2,674 | 47.0% | €272 | €89 | 61 days | 5.8 nights |
| Jul 2026 | €3,711 | 51.5% | €279 | €120 | 77 days | 6.5 nights |
| Aug 2026 | €3,602 | 50.6% | €282 | €116 | 98 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Lana home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Lana Profitable?
Yes, when it's run well. The average Lana Airbnb took in €14,418 in the 12 months to September 2026, and run by its owner at everyday costs, about €830 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,320 a month.
Cleaning it yourself keeps the €920 a year guests pay in cleaning fees, for about €910 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €720 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Lana Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €13,498 | €21,210 |
| Cleaning fees guests pay6% of Lana bookings | €920 | €1,440 |
| Gross bookings | €14,418 | €22,650 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 79% of Lana listings on Simplified Pricing, 3% for the rest | −€1,860 | −€2,920 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€920 | −€1,440 |
| Utilities and internetAbout 5% of bookings | −€720 | −€1,130 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€290 | −€450 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€430 | −€680 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€140 | −€140 |
| Permit and registrationWhere one is required | −€70 | −€70 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€4,430 | −€6,830 |
| Left for housing costs, then profit | €9,988about €830 a month | €15,820about €1,320 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Lana Airbnb Profit
The estimate starts from Lana's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Lana home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Lana's Top Earners Get There
- More nights booked. The busiest quarter of Lana listings are booked on 50% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of €180 adds about €1,810 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €320 a night or more, against a median of €180. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,350 a year.
- Open for the busy months. In a typical year, August brings the average listing about €3,700, against €1,330 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Lana listings average 4.87 stars, and 38% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,890 a month, against €1,200 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Lana?
Lana listings were booked on 35% of the nights they were open over the past year, 2 percentage points below the Trentino – Alto Adige/Südtirol average (37%) and 4 points below the Italy average (39%). In a typical year, occupancy swings from 21% in January to 61% in September.
The busiest tenth of listings are booked about 4.2 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 68%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 50% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
September is usually the busiest month in Lana, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 38% 63% 20%
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Lana?
The average nightly rate in Lana, known as ADR (average daily rate), was €234 over the past year, about the same as the Trentino – Alto Adige/Südtirol average (€240) and about 34% above the Italy average of €175. Averaged month by month over the past two years, rates peak in September and December at about €305 and bottom out in March and May at about €275.
Prices span a wide range: the top 10% charge about 5.1 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €610+ a night, about 3.4 times the median.
- Strong performers (top 25%) charge €320 or more, about €140 above the median.
- Typical properties (median) charge about €180 a night.
- Entry-level properties (bottom 25%) charge €120 or less, about two-thirds of the median.
September rates run 11% above May's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €317 €266
The dashed line is the average of the months shown, €288. The 12-month ADR of €234 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Lana?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Lana it averaged €75 over the past year, from about €43 in a typical January to about €119 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €137+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn €92 or more, about €35 a night above the median.
- Typical properties (median) earn about €58 per open night.
- Entry-level properties (bottom 25%) earn €38 or less, about two-thirds of the median.
August RevPAR is about 2.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €122 €42
The dashed line is the average of the months shown, €69. The 12-month RevPAR of €75 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Lana
Lana has one high season, June through September, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 92% more a month in June through August than in December through February.
Average revenue by month in Lana
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €3,700 €1,330
The dashed line is the average of the 12 calendar months, €2,110.
Revenue by month in Lana in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €1,330 |
| February | Low season | €1,650 |
| March | Low season | €1,620 |
| April | Low season | €1,730 |
| May | Shoulder season | €1,980 |
| June | High season | €2,290 |
| July | High season | €3,300 |
| August | High season | €3,700 |
| September | High season | €2,800 |
| October | Low season | €1,720 |
| November | Low season | €1,390 |
| December | Low season | €1,850 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | €3,020 | 53% | €296 |
| Shoulder seasonMay | €1,980 | 33% | €275 |
| Low seasonOctober–April | €1,610 | 29% | €285 |
How Far in Advance Do Guests Book Airbnb in Lana?
Guests book Lana stays 67 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 102 days ahead, and November stays closest to arrival, about 42 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 69 days 105 days 29 days
Permits
Airbnb Permits and Registration in Lana
99% of the 124 active listings in Lana display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Lana.
Neighborhoods
Best Neighborhoods for Airbnb in Lana
AirROI's area guide picks four Lana neighborhoods that draw short-term rental guests, led by Val Gardena, Aureo and Lago di Garda. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Val Gardena | A popular ski resort in the Dolomites, Val Gardena is attractive for winter sports enthusiasts and summer hikers alike. Its charming villages and breathtaking landscapes make it a year-round destination. | Sella Ronda Ski Circuit, Seceda Mountain, Gardena Valley, Alpe di Siusi, Val Gardena Museum |
| Aureo | Aureo is a unique valley in the Trentino-Alto Adige region, famous for its outdoor activities and stunning natural landscapes. It attracts nature lovers and those looking for adventurous experiences. | Lake Aureo, Hiking trails, Mountain biking routes, Parks and Natural Reserves, Climbing routes |
| Lago di Garda | The area around Lake Garda is a prime tourist destination, known for its beautiful lakeside towns, outdoor activities, and mild climate. It's perfect for visitors seeking relaxation and adventure. | Sirmione, Malcesine, Limone sul Garda, Water sports, Hiking in the surrounding mountains |
| Bressanone | Bressanone is one of the oldest towns in South Tyrol, featuring a charming medieval center and beautiful baroque architecture. It's a lovely destination for cultural tourism and outdoor activities. | Bressanone Cathedral, Brixen Novacella Abbey, Plose Mountain, Historical center, Fountains and squares |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Lana Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Lana are entire homes (94%), with private rooms at 6%. Apartments and condos account for 77% of the stock; houses come next at 10%.
Nearly all listings rent the whole place
Lana Airbnb listings by room type
- Entire home 94%
- Private room 6%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 94.4% | 117 |
| Private room | 5.6% | 7 |
Apartments dominate the property mix
Lana Airbnb listings by property type
- Apartment/Condo 77%
- House 10%
- Cabin/Outdoor 6%
- Hotel/Boutique 4%
- Unique stay 2%
- Others 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 76.6% | 95 |
| House | 9.7% | 12 |
| Cabin/Outdoor | 5.6% | 7 |
| Hotel/Boutique | 4.0% | 5 |
| Unique stay | 2.4% | 3 |
| Others | 1.6% | 2 |
How Many Bedrooms Do Airbnb Listings in Lana Have?
Lana's homes run small: studios and one-bedrooms make up 72% of entire homes, and only 3% of homes have three or more bedrooms. Shares are of the 116 entire homes that give a bedroom count; rented rooms are left out.
Lana entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
3%
70%
24%
3%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.6% | 3 |
| 1 bedroom | 69.8% | 81 |
| 2 bedrooms | 24.1% | 28 |
| 3 bedrooms | 2.6% | 3 |
| 4 bedrooms | 0.9% | 1 |
What Each Home Size Earns in Lana
A typical one-bedroom home in Lana earned €8,370 over the past year, against €16,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 81 | €8,370 | €11,900 | €224 | 33% |
| 2 bedrooms | 28 | €16,000 | €21,200 | €275 | 40% |
How Many Guests Do Airbnbs in Lana Sleep?
Most Lana listings are sized for couples and small families: 82% sleep four guests or fewer, and none take eight or more.
Lana listings by guest capacity
Share of listings by the number of guests they sleep
28%
18%
36%
12%
4%
3%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 28.3% | 34 |
| 3 guests | 17.5% | 21 |
| 4 guests | 35.8% | 43 |
| 5 guests | 11.7% | 14 |
| 6 guests | 4.2% | 5 |
| 7 guests | 2.5% | 3 |
How Lana Airbnb Listings Are Set Up
Lana hosts set up an average of 2.1 beds per listing. 56% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 11
- Beds per listing
- 2.1
- Show exact location
- 56%
What Amenities Do Airbnb Listings in Lana Offer?
Patios and balconies are close to standard in Lana: 78% of listings have one. Air conditioning is the exception rather than the rule: only 27% of listings have it.
Share of Lana listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Lana
Listings in Lana with a sauna earned about 2.2 times as much a year, on average, as those without: €28,500 against €13,000. The gap is smaller for an EV charger (about twice as much) and a hot tub (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Lana listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sauna | 9% | €28,500 | €13,000 | +119% |
| EV charger | 19% | €23,900 | €12,300 | +95% |
| Hot tub | 9% | €25,800 | €13,300 | +94% |
| Elevator | 21% | €20,100 | €12,900 | +55% |
| Patio or balcony | 78% | €15,400 | €10,900 | +41% |
| Bikes | 8% | €18,600 | €14,000 | +33% |
| Air conditioning | 27% | €16,700 | €13,600 | +23% |
| Outdoor furniture | 47% | €15,700 | €13,300 | +19% |
| Single level home | 21% | €16,100 | €14,000 | +15% |
| Self check-in | 27% | €15,500 | €14,000 | +11% |
Guests
Who Books Airbnbs in Lana?
Lana runs on foreign visitors: 84% of guests who left reviews live outside Italy. Germany leads with 54% of reviewers, ahead of Switzerland at 7%. Guests speak a mix of languages: English leads at 40%, followed by German and Italian.
84% of Lana guests come from abroad
Where guests who left reviews live
- International 84%
- Domestic 16%
Where Lana guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Munich | 5.2% |
| Berlin | 3.0% |
| Hamburg | 2.6% |
| Cologne | 2.1% |
| Milan | 2.1% |
Where Lana guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Germany | 53.9% |
| Italy | 15.8% |
| Switzerland | 6.6% |
| Netherlands | 4.6% |
| United States | 4.1% |
Languages spoken by Lana guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 40.1% |
| German | 31.0% |
| Italian | 9.4% |
| French | 7.2% |
| Spanish | 4.3% |
What Are Airbnb Guest Ratings in Lana?
Lana Airbnbs average 4.87 stars, and 38% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.72, against 4.92 for check-in.
Check-in scores highest in Lana; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.90 |
| Communication | 4.87 |
| Location | 4.81 |
| Check-in | 4.92 |
| Value | 4.72 |
Booking patterns
How Guests Book in Lana: Stays, Rules and Fees
Nearly all Lana listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year Lana listings are open to guests
Share of listings by days a year
- 271-366 days 67%
- 181-270 days 28%
- 91-180 days 5%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 66.9% | 83 |
| 181-270 days | 28.2% | 35 |
| 91-180 days | 4.8% | 6 |
Days a year Lana listings are booked or blocked
Share of listings by days a year
- 181-270 days 5%
- 91-180 days 31%
- 31-90 days 32%
- 1-30 days 32%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 4.8% | 6 |
| 91-180 days | 30.6% | 38 |
| 31-90 days | 32.3% | 40 |
| 1-30 days | 32.3% | 40 |
What Is the Average Length of Stay for Airbnb in Lana?
The average Lana booking lasts 5.6 nights, longest in February and shortest in October. Listings took about 12 bookings each over the year, some 1,490 in all. Check-in is split almost evenly between 2 p.m. and 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Lana
Average nights per booking, by month of stay
Average 5.4 nights 6.8 nights 3.8 nights
Two-year average by calendar month.
Lana Airbnb Minimum Stay Requirements
36% of listings in Lana accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Lana listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Lana?
Moderate is the most common cancellation policy in Lana, used by 33% of listings; it refunds guests in full if they cancel at least five days before check-in. 44% of listings offer Flexible or Moderate terms and 39% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Lana listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Lana?
Nearly seven in ten Lana listings charge a cleaning fee. The typical fee is €46; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 5.6 nights, that adds roughly €8 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
- Median cleaning fee
- €46
- Listings charging a fee
- 68.5%
- Share of gross revenue
- 6.4%
Top earners
Top-Earning Airbnbs and Hosts in Lana
The top-grossing Airbnb in Lana, a two-bedroom unit, took in €90,600 over the past year, about 6.3 times the city's average of €14,400. All six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Apartment Andreas - Gallhof Entire home · 2 bedrooms Rated 5.00 
Panoramic Penthouse with Sunny Terrace near Merano Entire home · 2 bedrooms Rated 4.95 - Revenue
- €73,561
- Occupancy
- 71.3%
- Daily rate
- €268
Apartment Judith - Gallhof Entire home · 1 bedroom Rated 4.98 - Revenue
- €68,408
- Occupancy
- 20.6%
- Daily rate
- €969
MySpring Panoramic Suite 1 with Hot Tub Entire home · 1 bedroom Rated 4.97 - Revenue
- €37,808
- Occupancy
- 48.6%
- Daily rate
- €250
Malojerhof - Apartments Lana Entire home · 2 bedrooms Rated 5.00 - Revenue
- €37,739
- Occupancy
- 53.4%
- Daily rate
- €231
Gutshof Brandis - Apartment Alte Mühle Entire home · 2 bedrooms Rated 5.00 - Revenue
- €36,489
- Occupancy
- 60.8%
- Daily rate
- €216
Who Are the Top Airbnb Hosts in Lana?
Holidu is the top-grossing host in Lana, with €166,000 in bookings across 5 listings over the past year; a second account under the same name runs another 7. Together, the ten top-grossing hosts run 32% of the market's 124 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Holidu Account 1 | 5 | €165,925 | €33,185 | 4.89/5 | |
| Karin | 5 | €91,014 | €18,203 | 5.00/5 | |
| MySeasons | 3 | €90,605 | €30,202 | 4.68/5 | |
| 4 | Holidu Account 2 | 7 | €77,272 | €11,039 | 4.91/5 |
| 5 | Johannes | 5 | €76,757 | €15,351 | 4.99/5 |
| 6 | Maria | 1 | €73,561 | €73,561 | 4.95/5 |
| 7 | Julia | 3 | €66,648 | €22,216 | 4.82/5 |
| 8 | Ferdinand | 4 | €66,171 | €16,543 | 4.89/5 |
| 9 | Brigitte | 3 | €64,472 | €21,491 | 4.92/5 |
| 10 | MUSE.Holiday | 4 | €61,593 | €15,398 | 4.64/5 |
Account numbers mark separate host accounts that share a display name.
Who Are the Airbnb Hosts in Lana?
Professional management companies run 22% of Lana listings and owners run the rest. Superhosts run 44% of listings. Seven in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 79% of listings.
- Superhosts
- 44.4%
- Professional management
- 21.8%
- Cohosted listings
- 5.6%
- Instant Book enabled
- 71.0%
- Simplified Pricing
- 79.0%
Nearby markets
Lana vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 10 km, Merano (7 km away, 66 listings) earned the most per listing, about 2.3 times as much as Lana. Meran - Merano was the busiest, booked on 42% of nights against 35% in Lana.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tisens - Tesimo 5 km | 35 | €20,089 | €318 | 39% |
| Vöran - Verano 6 km | 31 | €13,709 | €373 | 30% |
| Meran - Merano 7 km | 290 | €23,992 | €213 | 42% |
| Merano 7 km | 66 | €33,303 | €268 | 41% |
| Hafling - Avelengo 7 km | 35 | €16,216 | €255 | 33% |
| Algund - Lagundo 9 km | 51 | €15,286 | €243 | 34% |
| Tirol - Tirolo 9 km | 52 | €19,570 | €234 | 40% |
| Schenna - Scena 10 km | 44 | €14,959 | €341 | 30% |
Other Airbnb Markets in Trentino – Alto Adige/Südtirol
- Riva del Garda Airbnb data 654 listings
- Trento Airbnb data 406 listings
- Arco Airbnb data 376 listings
- Bolzano - Bozen Airbnb data 244 listings
- Pinzolo Airbnb data 237 listings
- Ledro Airbnb data 213 listings
- Canazei Airbnb data 191 listings
- Kastelruth - Castelrotto Airbnb data 189 listings
See all 143 Trentino – Alto Adige/Südtirol Airbnb markets
Markets Similar to Lana
Markets elsewhere in Italy with a similar nightly rate and occupancy to Lana:
- Sovicille Airbnb data Italy · €234/night · 34.4%
- Padenghe sul Garda Airbnb data Italy · €229/night · 34.7%
- Ayas Airbnb data Italy · €226/night · 34.4%
- San Giuliano Terme Airbnb data Italy · €230/night · 33.9%
- Massarosa Airbnb data Italy · €229/night · 35.4%
- Montaione Airbnb data Italy · €249/night · 34.7%
FAQ
Lana Airbnb FAQ
How much do Airbnb hosts make in Lana?
An active Lana Airbnb grossed €14,418 on average in the 12 months to September 2026, according to AirROI's tracking of 124 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,690 or more in a typical month.
How much can I make on Airbnb in Lana?
It depends most on the home's size, location and how it's run. The middle half of Lana listings earn between €958 and €2,690 in a typical month, and the top tenth €4,720 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Lana?
Listings in Lana were booked on 35% of available nights over the past year. That compares with 37% for the Trentino – Alto Adige/Südtirol average. September is usually the busiest month.
How much does an Airbnb cost per night in Lana?
The average booked night in Lana cost €234 before fees. Half of listings charge between €120 and €320, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Lana?
In Lana, 99% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Lana?
Yes, when it's run well. The average Lana Airbnb grossed €14,418 in the 12 months to September 2026, 24% below the Trentino – Alto Adige/Südtirol average of €18,926. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €9,988 a year (about €830 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,320 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Lana?
August usually pays best, averaging €3,700 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Lana?
Each night a Lana listing was open to book earned €75 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €137 or more.
How far in advance do guests book Airbnbs in Lana?
Lana stays were booked 67 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Lana?
The average Lana Airbnb stay lasted 5.6 nights over the past year. A listing took 12 reservations over the year on average.
How are Airbnbs in Lana rated?
Guests rate Lana Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Lana?
Val Gardena, Aureo and Lago di Garda draw the most short-term rental interest in Lana. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Lana?
AirROI counted 124 active Airbnb listings in Lana as of September 2026. The closest tracked market is Tisens - Tesimo, 5 km away.
How much are Airbnb cleaning fees in Lana?
In Lana, nearly seven in ten listings add a cleaning fee. The median fee is €46; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 124 active Airbnb listings in Lana from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.