Villa in Sicily with Jacuzzi overlooking the Aeolian Islands Entire home · 6 bedrooms Rated 4.87 - Revenue
- €99,715
- Occupancy
- 45.5%
- Daily rate
- €585
Airbnb market data · 202612 months to September 2026
The average Airbnb in Messina brought in €6,495 over the 12 months through September 2026, about 49% less than the Sicily average of €12,634.
The short answer
Rates and bookings both trail the Sicily average. Listings averaged €107 a night and were booked on 30% of available nights, against €145 and 38% for the Sicily average.
Timing matters: in August, usually the best month, the average listing earns about 3.6 times as much as in January, usually the slowest.
With 257 active listings, Messina is the 25th-largest of 171 Sicily markets AirROI tracks. From a year earlier, average revenue rose 5%.
Browse the live Messina Airbnb market
See Every Messina Listing
Revenue
Gross bookings per Messina listing averaged €6,495 over the 12 months to September 2026 (Sicily average: €12,634), before cleaning, platform and management costs and taxes.
In a typical year, the average Messina listing brings in €1,840 in August, its best month, and €516 in January, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €916. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,091 | 37.6% | €97 | €36 | 58 days | 4.2 nights |
| Oct 2025 | €935 | 33.9% | €94 | €30 | 58 days | 3.4 nights |
| Nov 2025 | €801 | 33.5% | €92 | €27 | 48 days | 4.4 nights |
| Dec 2025 | €741 | 28.6% | €93 | €24 | 32 days | 3.8 nights |
| Jan 2026 | €533 | 20.8% | €93 | €17 | 29 days | 3.4 nights |
| Feb 2026 | €629 | 27.3% | €92 | €22 | 37 days | 4.2 nights |
| Mar 2026 | €685 | 25.9% | €94 | €22 | 22 days | 3.8 nights |
| Apr 2026 | €860 | 32.1% | €97 | €29 | 53 days | 3.1 nights |
| May 2026 | €1,085 | 31.1% | €109 | €35 | 49 days | 5.2 nights |
| Jun 2026 | €1,054 | 30.0% | €116 | €35 | 79 days | 2.8 nights |
| Jul 2026 | €1,427 | 33.9% | €121 | €46 | 92 days | 4.3 nights |
| Aug 2026 | €1,823 | 47.0% | €122 | €59 | 70 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Messina address, run it through the free Airbnb calculator.
Profit
Yes, when it's run well. The average Messina Airbnb took in €6,495 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €11,410, and run by its owner at everyday costs, about €720 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €6,255 | €10,980 |
| Cleaning fees guests pay4% of Messina bookings | €240 | €430 |
| Gross bookings | €6,495 | €11,410 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 56% of Messina listings on Simplified Pricing, 3% for the rest | −€650 | −€1,140 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€240 | −€430 |
| Utilities and internetAbout 5% of bookings | −€320 | −€570 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€130 | −€230 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€190 | −€340 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€60 | −€60 |
| Permit and registrationWhere one is required | −€30 | −€30 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −€1,620 | −€2,800 |
| Left for housing costs, then profit | €4,875about €410 a month | €8,610about €720 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Messina's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Messina home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €950 a month, against €540 for the average one.
Occupancy
Messina listings were booked on 30% of the nights they were open over the past year, 8 percentage points below the Sicily average (38%) and 9 points below the Italy average (39%). In a typical year, occupancy swings from 22% in January to 49% in August.
The busiest tenth of listings are booked about 5.3 times as often as the bottom quarter.
August is usually the busiest month in Messina, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Messina, known as ADR (average daily rate), was €107 over the past year, about 26% below the Sicily average of €145 and about 39% below the Italy average of €175. In a typical year, rates peak in July and August at about €115 and bottom out in November at about €87.
The top 10% charge about 2.8 times the rate of the bottom quarter.
August rates run 29% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €96. The 12-month ADR of €107 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Messina it averaged €31 over the past year, from about €17 in a typical January to about €59 in a typical August.
Per open night, by tier:
August RevPAR is about 3.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €30.
Seasonality
Messina has one high season, July through September, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 2.4 times as much a month in June through August as in December through February.
Average revenue by month in Messina
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €916.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €516 |
| February | Low season | €556 |
| March | Low season | €641 |
| April | Low season | €780 |
| May | Shoulder season | €948 |
| June | Shoulder season | €964 |
| July | High season | €1,370 |
| August | High season | €1,840 |
| September | High season | €1,050 |
| October | Shoulder season | €933 |
| November | Low season | €706 |
| December | Low season | €684 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–September | €1,420 | 42% | €105 |
| Shoulder seasonMay–June, October | €949 | 33% | €99 |
| Low seasonNovember–April | €647 | 28% | €90 |
Guests book Messina stays 59 days ahead on average (about eight weeks). June stays are booked furthest out, about 93 days ahead, and March stays closest to arrival, about 25 days. A typical June booking is made in mid-March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 59 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
83% of the 257 active listings in Messina display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Messina.
Neighborhoods
AirROI's area guide picks Messina City Centre as the parts of Messina that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Messina City Centre | The vibrant heart of Messina with historic architecture and proximity to local commerce. Attracts both tourists and locals, perfect for those wanting to explore the city’s culture and cuisine. | Messina Cathedral, Fountain of Orion, Piazza Unità d'Italia, Museo Regionale, Palazzo Zanca, Santuario di Montalto |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 71% of listings in Messina, but private rooms are a real segment: more than one listing in four (28%) rents out a single room. Apartments and condos are the most common property type at 66%, about 3.8 times the share of houses (18%).
Mostly entire homes, with a private-room segment
Messina Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 71.2% | 183 |
| Private room | 28.4% | 73 |
| Hotel room | 0.4% | 1 |
Listings by property type
Messina Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 66.1% | 170 |
| House | 17.5% | 45 |
| Hotel/Boutique | 14.8% | 38 |
| Cabin/Outdoor | 0.8% | 2 |
| Others | 0.8% | 2 |
One-bedroom homes are the most common size in Messina (46% of entire homes), followed by two-bedroom homes (31%). Shares are of the 181 entire homes that give a bedroom count; rented rooms are left out.
Messina entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.9% | 7 |
| 1 bedroom | 45.9% | 83 |
| 2 bedrooms | 31.5% | 57 |
| 3 bedrooms | 11.0% | 20 |
| 4 bedrooms | 5.0% | 9 |
| 5+ bedrooms | 2.8% | 5 |
A typical one-bedroom home in Messina earned €5,900 over the past year, against €1,700 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 83 | €5,900 | €6,830 | €90 | 33% |
| 2 bedrooms | 57 | €4,340 | €7,630 | €122 | 33% |
| 3 bedrooms | 20 | €1,700 | €7,160 | €110 | 26% |
Most Messina listings are sized for couples and small families: 63% sleep four guests or fewer, and just 9% take eight or more. Shares are of the 195 listings with a guest capacity on file (76% of the market).
Messina listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 17.9% | 35 |
| 3 guests | 11.8% | 23 |
| 4 guests | 33.3% | 65 |
| 5 guests | 12.8% | 25 |
| 6 guests | 12.3% | 24 |
| 7 guests | 2.6% | 5 |
| 8+ guests | 9.2% | 18 |
Messina hosts set up an average of 2.6 beds per listing. Only 48% of listings show their exact location on the listing map; the rest show an approximate area.
Messina listings compete on the household basics: the ten most common amenities are staples led by air conditioning, wifi and a TV, with no pool, hot tub or free on-site parking among them.
Share of Messina listings with each common amenity
Listings in Messina with an outdoor kitchen earned about 2.5 times as much a year, on average, as those without: €15,200 against €6,140. The gap is smaller for a hot tub (about 2.2 times as much) and a pool (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Messina listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Outdoor kitchen | 4% | €15,200 | €6,140 | +147% |
| Hot tub | 5% | €13,200 | €6,140 | +116% |
| Pool | 6% | €11,800 | €6,150 | +91% |
| Sun loungers | 6% | €11,500 | €6,160 | +87% |
| Indoor fireplace | 7% | €10,600 | €6,210 | +71% |
| BBQ grill | 13% | €9,930 | €5,990 | +66% |
| Self check-in | 32% | €8,580 | €5,530 | +55% |
| Outdoor furniture | 32% | €8,180 | €5,720 | +43% |
| Single level home | 27% | €8,250 | €5,850 | +41% |
| Beach access | 19% | €8,380 | €6,060 | +38% |
Guests
Messina runs on foreign visitors: 74% of guests who left reviews live outside Italy. Germany sends the most guests from abroad, with 12% of reviewers, ahead of the United States at 11%. Guests speak a mix of languages: English leads at 37%, followed by Italian and French.
74% of Messina guests come from abroad
Where guests who left reviews live
Where Messina guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Berlin | 3.2% |
| Palermo | 2.9% |
| Milan | 2.7% |
| Paris | 1.8% |
| Rome | 1.7% |
Where Messina guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Italy | 26.5% |
| Germany | 11.7% |
| United States | 10.6% |
| France | 8.4% |
| United Kingdom | 6.1% |
Languages spoken by Messina guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 37.5% |
| Italian | 16.0% |
| French | 12.7% |
| Spanish | 11.3% |
| German | 10.0% |
Messina Airbnbs average 4.77 stars, and 25% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.68, against 4.88 for host communication.
Communication scores highest in Messina; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.79 |
| Communication | 4.88 |
| Location | 4.71 |
| Check-in | 4.82 |
| Value | 4.68 |
Booking patterns
More than nine in ten Messina listings are open to guests more than 180 days a year, but only 9% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Messina listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 76.3% | 196 |
| 181-270 days | 16.0% | 41 |
| 91-180 days | 7.8% | 20 |
Days a year Messina listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 9.3% | 24 |
| 91-180 days | 15.6% | 40 |
| 31-90 days | 36.2% | 93 |
| 1-30 days | 38.9% | 100 |
The average Messina booking lasts 4.6 nights, longest in August and shortest in June. Listings took about 13 bookings each over the year, some 3,070 in all. More than half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Messina
Average nights per booking, by month of stay
Two-year average by calendar month.
About seven in ten listings in Messina accept stays of one or two nights. A smaller group, 11%, takes only stays of 30 nights or more.
Minimum stay set by Messina listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Messina, used by 40% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly three-quarters of listings offer Flexible or Moderate terms, against 23% on Firm or stricter ones.
Cancellation policies of Messina listings, from most to least flexible
Share of listings by the policy they use
Nearly two-thirds of Messina listings charge a cleaning fee. The typical fee is €24; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 4.6 nights, that adds roughly €5 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Messina, a six-bedroom home, took in €99,700 over the past year, about 15 times the city's average of €6,500. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Villa in Sicily with Jacuzzi overlooking the Aeolian Islands Entire home · 6 bedrooms Rated 4.87
Casa Avignone - Entire accommodation Entire home · 3 bedrooms Rated 5.00
Apartment-Private Bathroom Entire home · 3 bedrooms Rated 4.95
Oteri loft Entire home · 2 bedrooms Rated 4.70
Strait cityscape "Il poeta" B Entire home · 2 bedrooms Rated 4.98
The Poet's Houses - "The Clay Lamp" B Entire home · 2 bedrooms Rated 5.00 Maurizio is the top-grossing host in Messina, with €99,700 in bookings from a single listing over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 14% of the market's 257 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Maurizio | 1 | €99,715 | €99,715 | 4.87/5 | |
| Pietro | 4 | €75,982 | €18,995 | 5.00/5 | |
| Simona | 5 | €74,231 | €14,846 | 4.94/5 | |
| 4 | Valeria | 3 | €42,704 | €14,235 | 5.00/5 |
| 5 | Carlo | 7 | €38,369 | €5,481 | 4.81/5 |
| 6 | Santi | 2 | €36,515 | €18,257 | 5.00/5 |
| 7 | Salvatore | 2 | €35,032 | €17,516 | 4.58/5 |
| 8 | Marco | 4 | €34,571 | €8,643 | 4.74/5 |
| 9 | Giuseppe | 6 | €34,395 | €5,732 | 4.96/5 |
| 10 | Maria Adele | 2 | €31,719 | €15,860 | 4.89/5 |
Only 2% of Messina listings are classed as professionally managed. Only 27% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 56% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 37 km, Scilla (15 km away, 96 listings) earned the most per listing, about 79% more than Messina. Santa Teresa di Riva was the busiest, booked on 38% of nights against 30% in Messina.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Villa San Giovanni 7 km | 32 | €5,914 | €93 | 26% |
| Reggio Calabria 14 km | 227 | €7,309 | €85 | 33% |
| Reggio di Calabria 14 km | 77 | €6,563 | €90 | 34% |
| Scilla 15 km | 96 | €11,621 | €133 | 35% |
| Milazzo 32 km | 232 | €6,765 | €112 | 33% |
| Palmi 33 km | 52 | €4,536 | €102 | 27% |
| Santa Teresa di Riva 34 km | 48 | €11,085 | €118 | 38% |
| Sant'Alessio Siculo 37 km | 43 | €10,823 | €115 | 36% |
See all 171 Sicily Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Messina:
FAQ
An active Messina Airbnb grossed €6,495 on average in the 12 months to September 2026, according to AirROI's tracking of 257 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,290 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Messina listings earn between €351 and €1,290 in a typical month, and the top tenth €1,960 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Messina were booked on 30% of available nights over the past year. That compares with 38% for the Sicily average. August is usually the busiest month.
The average booked night in Messina cost €107 before fees. Half of listings charge between €63 and €115, so bedroom count and location move the price more than the average suggests.
In Messina, 83% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Messina Airbnb grossed €6,495 in the 12 months to September 2026, 49% below the Sicily average of €12,634, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €720 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
August usually pays best, averaging €1,840 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Messina listing was open to book earned €31 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €62 or more.
Messina stays were booked 59 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Messina Airbnb stay lasted 4.6 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Messina Airbnbs 4.77 out of 5 on average. Guests score communication highest and value lowest.
Messina City Centre draw the most short-term rental interest in Messina. The neighborhood guide explains what brings guests to each.
AirROI counted 257 active Airbnb listings in Messina as of September 2026. The closest tracked market is Villa San Giovanni, 7 km away.
In Messina, nearly two-thirds of listings add a cleaning fee. The median fee is €24; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 257 active Airbnb listings in Messina from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.