Messina, Sicily Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Messina, Sicily? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,997 per year — at a $115 nightly rate, 31.2% occupancy, and a $37 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Messina's 243 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 18.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 76% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Messina?
In Messina, the headline Airbnb metrics are $7,997 in average annual revenue,31.2% occupancy, $115 ADR, and $37 in RevPAR, and guests book about 67 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Messina?
Understanding the monthly revenue variations for Airbnb listings in Messina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Messina is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Messina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,193+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,413 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $818 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $402, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Messina
What Is the Monthly Airbnb Occupancy Rate in Messina?
Maximize your bookings by understanding the Messina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Messina:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Messina
What Is the Average Airbnb Nightly Rate in Messina?
Effective short term rental pricing strategy in Messina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Messina typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Messina
What Is the RevPAR for Airbnb in Messina?
RevPAR in Messina is currently $37. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $17 RevPAR.
- Typical properties (Median) generate $28 RevPAR.
- Strong performers (Top 25%) earn $45 RevPAR.
- Best-in-class (Top 10%) achieve $66 RevPAR.
Average Monthly RevPAR Trend in Messina
RevPAR Insights for Messina
- The average RevPAR in Messina is $37. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($66) and bottom 25% ($17) is $49, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Messina benchmarks. If your RevPAR falls below the median of $28, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $45+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Messina?
Messina's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $1,677 per month
- Occupancy rates average 42.1%
- Daily rates average $119
Shoulder Season
- Revenue averages $969 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $111
Low Season (January, February, March)
- Revenue drops to average $712 per month
- Occupancy decreases to average 22.6%
- Daily rates adjust to average $112
Seasonality Insights for Messina
- Airbnb seasonality in Messina is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Messina's highest earning potential, with monthly revenues climbing to $2,167, occupancy reaching 49.4%, and ADRs peaking at $122.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $641, occupancy could drop to 20.4%, and ADRs may adjust to $104.
- Lower occupancy paired with meaningful seasonality means hosts in Messina need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Messina, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Messina, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Messina?
Yes, Messina, Sicily, Italy enforces high STR regulations and 76% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Messina to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 76% licensed listings)
What Are the Best Neighborhoods for Airbnb in Messina?
Location within Messina matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Taormina | A picturesque hilltop town known for its stunning views of the Ionian Sea and ancient Greek ruins. Highly sought after by tourists exploring Sicily's rich cultural heritage and beautiful landscapes. | Greek Theatre, Isola Bella, Corso Umberto, Public Gardens, Ancient Theatre of Taormina, Mazzarò Beach |
| Messina City Centre | The vibrant heart of Messina with historic architecture and proximity to local commerce. Attracts both tourists and locals, perfect for those wanting to explore the city’s culture and cuisine. | Messina Cathedral, Fountain of Orion, Piazza Unità d'Italia, Museo Regionale, Palazzo Zanca, Santuario di Montalto |
| Giardini Naxos | A charming coastal town known for its beaches and proximity to Taormina. Ideal for sun-seekers and those looking for a relaxing seaside holiday. | Giardini Naxos Beach, Archaeological Park of Naxos, Diving and snorkeling spots, Greek Ruins, Local seafood restaurants |
| Milazzo | A coastal town on the Peloritani Gulf, known as a gateway to the Aeolian Islands. Popular for its historical sites and beautiful coastline, attracting island-hoppers and history buffs. | Milazzo Castle, Tonnara di Milazzo, Beaches of Milazzo, Port of Milazzo, Piazza della Repubblica |
| Lipari | The largest of the Aeolian Islands, famous for its volcanic landscape and lovely beaches. Attracts tourists looking for a unique island experience with opportunities for exploration and relaxation. | Lipari Castle, Parks of the Aeolian Islands, Diving spots, Beaches of Canneto and Porticello, Local wineries |
| Castelmola | A small medieval village above Taormina offering breathtaking views and a tranquil atmosphere. Perfect for visitors wanting a quieter stay with authentic charm. | Castelmola Castle, Church of San Giorgio, Piazza delle Vigne, Local cafes and shops, Hiking trails |
| Santa Teresa di Riva | A tranquil seaside town with beautiful beaches, perfect for families and those looking for a beach vacation away from the tourist hustle of nearby towns. | Santa Teresa Beach, Promenade, Church of San Nicola, Local restaurants, Water sports activities |
| Fiumefreddo di Sicilia | A lesser-known gem in Sicily, located near Mount Etna and the coastline, offering a more authentic experience and access to nature activities. | Mount Etna, Local vineyards, Beaches of Fiumefreddo, Natural parks, Cultural festivals |
Because Messina has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Messina?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Messina
- The Messina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.2% of the 243 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Messina, Apartment/Condo properties are the most common (64.2%), reflecting the local real estate landscape.
- Houses represent a significant 16.9% portion, catering likely to families or larger groups.
- The presence of 16.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Messina Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Messina
- The dominant room capacity in Messina is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in Messina, indicating a high concentration in these sizes.
Messina Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Messina
- The most common guest capacity trend in Messina vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Messina STR market, accounting for 37.5% of listings.
- 18.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Messina.
- On average, properties in Messina are equipped to host 3.3 guests.
How Do Listings in Messina Compare on Quality?
Listing quality in Messina can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Messina
- At 25.7 photos per listing on average, Messina hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Messina averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Messina?
Amenity Prevalence
Amenity Insights for Messina
- Essential amenities in Messina that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Messina: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Messina to stay competitive.
Which Airbnb Amenities Boost Revenue in Messina?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Messina, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 93.8% | $8,499 | $379 | 2145.2% |
Hot tubHigh opportunity | 3.7% | $20,449 | $7,519 | 172.0% |
Indoor fireplaceHigh opportunity | 6.2% | $18,368 | $7,315 | 151.1% |
PoolHigh opportunity | 5.8% | $17,963 | $7,388 | 143.1% |
Barbecue utensilsHigh opportunity | 5.3% | $15,871 | $7,552 | 110.1% |
Heating | 81.5% | $8,856 | $4,218 | 109.9% |
Dishwasher | 13.6% | $13,618 | $7,114 | 91.4% |
Fire extinguisher | 34.2% | $11,399 | $6,233 | 82.9% |
Hair dryer | 88.5% | $8,437 | $4,620 | 82.6% |
Hot water | 79.4% | $8,805 | $4,879 | 80.5% |
Revenue Impact Insights for Messina
- Wifi tops the revenue impact list with a 2145.2% uplift — listings with this amenity earn $8,499 vs. $379 without it.
- High-opportunity amenities — Hot tub, Indoor fireplace, Pool — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, Heating, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Messina.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Messina STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Messina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMessina Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Messina
- The typical guest profile for Airbnb in Messina consists of predominantly international visitors (72%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 28.4% of guests.
- Key international markets include Italy (28.4%) and United States (12.8%).
- Top languages spoken are English (38%) followed by Italian (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Messina?
Listings in Messina average 4.77 out of 5 overall, with about 30.5 reviews per active listing and 21.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Messina
- An average rating of 4.77 places Messina in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 21.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 21.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Messina Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Messina
- The most common availability pattern in Messina falls within the 271-366 days range, representing 71.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Messina (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Messina?
Average Booking Lead Time by Month
Booking Lead Time Insights for Messina
- The overall average booking lead time for vacation rentals in Messina is 67 days.
- Guests book furthest in advance for stays during June (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Messina.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Messina averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Messina?
Guests in Messina stay about 4.9 nights on average, generating roughly 3,172 reservations and 13.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Messina
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Messina
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (5.1 nights) and shorten in Jun (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Messina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
106 listings
43.6% of total
2 Nights
18 listings
7.4% of total
3 Nights
9 listings
3.7% of total
4-6 Nights
11 listings
4.5% of total
7-29 Nights
20 listings
8.2% of total
30+ Nights
79 listings
32.5% of total
Key Insights
- The most prevalent minimum stay requirement in Messina is 1 Night, adopted by 43.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.5%) caters to monthly stays (30+ nights) in Messina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.6% of Messina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 32.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Messina.
Messina Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
4 listings
1.6% of total
Super Strict 30 Days
2 listings
0.8% of total
Limited
5 listings
2.1% of total
Flexible
81 listings
33.3% of total
Moderate
102 listings
42% of total
Firm
48 listings
19.8% of total
Strict
1 listings
0.4% of total
Cancellation Policy Insights for Messina
- The prevailing Airbnb cancellation policy trend in Messina is Moderate, used by 42% of listings.
- The market strongly favors guest-friendly terms, with 75.3% of listings offering Flexible or Moderate policies. This suggests guests in Messina may expect booking flexibility.
- Strict cancellation policies are quite rare (0.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42% market standard in Messina.
- Using a Strict policy might deter some guests, as only 0.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Messina.
How Much Are Airbnb Cleaning Fees in Messina?
Cleaning fees in Messina are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Messina
- About 47.3% of Messina listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($370) and median ($29) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Messina median of $29. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Messina Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Messinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa in Sicily with Jacuzzi overlooking the Aeolian Islands
Entire Place • 6 bedrooms
Sunrise over the Strait
Entire Place • 6 bedrooms
Casa Avignone - Entire accommodation
Entire Place • 3 bedrooms
Sicilian Mansion Villa Cycas Heated Pool
Entire Place • 5 bedrooms
Blue Apartment Messina - Entire apartment
Entire Place • 3 bedrooms
The Poet's Houses - "The Clay Lamp" B
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Messina?
Learn from the best! This table showcases top-performing Airbnb hosts in Messina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maurizio | 1 | $94,898 | 65 | 4.88/5.0 |
| Pietro | 4 | $89,305 | 100 | 4.99/5.0 |
| Simona | 5 | $78,927 | 373 | 4.94/5.0 |
| Carlo | 8 | $58,320 | 272 | 4.79/5.0 |
| Giuseppe | 6 | $50,044 | 86 | 4.96/5.0 |
| Valeria | 3 | $48,179 | 39 | 5.00/5.0 |
| Giuseppe | 2 | $41,149 | 35 | 4.84/5.0 |
| Marco | 4 | $39,257 | 45 | 4.98/5.0 |
| Jonata | 4 | $34,811 | 975 | 4.91/5.0 |
| Alessandro | 3 | $33,705 | 36 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Messina.
Who Are the Airbnb Hosts in Messina?
Messina has a relatively balanced host base.
Host Profile Insights for Messina
- Only 24.7% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 2.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 48.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Messina averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Messina
These are the highest-grossing professional property management operations in Messina, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidu | 2 | $23,499 | $314 | 22.5% | 4.83/5 |
| Marco | 3 | $22,265 | $128 | 21.3% | 4.66/5 |
| Novasol | 1 | $3,220 | $205 | 25.0% | N/A |
| Novasol | 1 | $100 | $32 | 10.0% | N/A |
Management Company Insights for Messina
- The leading management company, Holidu, operates 2 listings with $23,499 in gross revenue — a useful benchmark for what scale looks like in Messina.
- Top managers average 2 properties each, suggesting professional management in Messina still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Messina's Airbnb Market Compare to Nearby Cities?
How does the Messina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Castelmola, Messina has 19 percentage points lower occupancy and about $125 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 972 | $2,718 | $253.73 | 48% |
| Trecastagni | 57 | $2,337 | $319.99 | 35% |
| Santa Venerina | 50 | $2,148 | $270.12 | 42% |
| Castelmola | 54 | $2,098 | $240.23 | 50% |
| Piedimonte Etneo | 73 | $1,979 | $234.34 | 36% |
| Graniti | 19 | $1,969 | $170.58 | 48% |
| Ragalna | 25 | $1,955 | $217.21 | 29% |
| Viagrande | 38 | $1,927 | $266.71 | 36% |
| Valverde | 15 | $1,920 | $219.49 | 32% |
| Torregrotta | 11 | $1,822 | $407.58 | 27% |
Frequently Asked Questions About Airbnb in Messina
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Messina.
How much do Airbnb hosts make in Messina?
Messina hosts earn about $7,997 per year on average, with an average nightly rate of $115 and RevPAR of $37. Those figures describe the typical revenue environment for active listings in Messina, Sicily, not the ceiling for the best operators. Source: AirROI 2026 data, Messina market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Messina?
The average Airbnb occupancy rate in Messina is 31.2%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Messina?
Listings in Messina average $115 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Messina?
Messina currently has about 243 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Messina?
AirROI currently classifies the short-term rental regulation level in Messina as High. The dataset also shows about 76.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Messina?
RevPAR in Messina is about $37. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Messina?
Occupancy of 31.2% means Messina is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,997, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Messina?
The average booking lead time in Messina is about 67 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Messina?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Messina include Taormina, Messina City Centre, Giardini Naxos. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Messina?
entire_home listings make up 71.2% of the active supply in Messina. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Messina compare to nearby Airbnb markets?
Among neighboring markets, Taormina posts $32,620 in average annual revenue with 48.2% occupancy, compared to Messina's $7,997 and 31.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Messina?
The average Airbnb stay length in Messina is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Messina?
Airbnb listings in Messina average 4.77 out of 5 overall. About 21.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Messina?
Wifi and Hot tub are among the strongest revenue-linked amenities in Messina. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Messina?
Yes. About 47.3% of active Airbnb listings in Messina charge a cleaning fee, and the average fee is $370. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Messina?
At 24.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.