Villa Eustachio Entire home · 5 bedrooms Rated 4.97 - Revenue
- €201,209
- Occupancy
- 67.2%
- Daily rate
- €684
Airbnb market data · 202612 months to September 2026
The average Airbnb in Scala brought in €22,250 over the 12 months through September 2026, about 14% more than the Campania average of €19,540.
The short answer
Rates in Scala run ahead of the Campania average, with bookings close to it. Listings averaged €263 a night and were booked on 41% of available nights, against €195 and 39% for the Campania average.
Timing matters: in July, usually the best month, the average listing earns about 3.6 times as much as in January, usually the slowest.
With 113 active listings, Scala is the 34th-largest of 99 Campania markets AirROI tracks. From a year earlier, average revenue fell 5% while the number of active listings grew 24%.
Browse the live Scala Airbnb market
See Every Scala Listing
Revenue
Gross bookings per Scala listing averaged €22,250 over the 12 months to September 2026 (Campania average: €19,540), before cleaning, platform and management costs and taxes.
In a typical year, the average Scala listing brings in €4,750 in July, its best month, and €1,310 in January, its slowest. August runs within 3% of July, so either can come out on top in a given year. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €2,830. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €3,868 | 52.0% | €263 | €129 | 72 days | 3.7 nights |
| Oct 2025 | €2,564 | 40.7% | €241 | €83 | 68 days | 3.7 nights |
| Nov 2025 | €1,733 | 36.4% | €256 | €58 | 54 days | 7 nights |
| Dec 2025 | €1,980 | 29.2% | €262 | €64 | 48 days | 4.8 nights |
| Jan 2026 | €1,661 | 27.3% | €269 | €54 | 51 days | 9.6 nights |
| Feb 2026 | €2,959 | 42.7% | €275 | €106 | 51 days | 8.5 nights |
| Mar 2026 | €1,942 | 32.3% | €250 | €63 | 54 days | 5 nights |
| Apr 2026 | €1,989 | 32.4% | €248 | €66 | 74 days | 3.8 nights |
| May 2026 | €3,395 | 49.8% | €279 | €110 | 64 days | 3.8 nights |
| Jun 2026 | €4,033 | 52.4% | €310 | €134 | 55 days | 4.1 nights |
| Jul 2026 | €5,107 | 54.3% | €323 | €165 | 68 days | 4.4 nights |
| Aug 2026 | €4,396 | 52.4% | €322 | €142 | 85 days | 4.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Scala market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Scala Airbnb took in €22,250 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,340 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,170 a month.
Cleaning it yourself keeps the €1,380 a year guests pay in cleaning fees, for about €1,450 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,170 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €20,870 | €33,520 |
| Cleaning fees guests pay6% of Scala bookings | €1,380 | €2,220 |
| Gross bookings | €22,250 | €35,740 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 57% of Scala listings on Simplified Pricing, 3% for the rest | −€2,240 | −€3,600 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,380 | −€2,220 |
| Utilities and internetAbout 5% of bookings | −€1,110 | −€1,790 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€450 | −€710 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€670 | −€1,070 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€220 | −€220 |
| Permit and registrationWhere one is required | −€110 | −€110 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€6,180 | −€9,720 |
| Left for housing costs, then profit | €16,070about €1,340 a month | €26,020about €2,170 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Scala's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Scala home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,980 a month, against €1,850 for the average one.
Occupancy
Scala listings were booked on 41% of the nights they were open over the past year, 2 percentage points above the Campania average (39%) and 2 points above the Italy average (39%). In a typical year, occupancy swings from 23% in January to 55% in September.
The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.
September is usually the busiest month in Scala, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Scala, known as ADR (average daily rate), was €263 over the past year, about 35% above the Campania average of €195 and about 50% above the Italy average of €175. In a typical year, rates peak in August at about €305 and bottom out in October and November at about €230.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
August rates run 32% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €259.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Scala it averaged €106 over the past year, from about €42 in a typical January to about €153 in a typical July.
Per open night, by tier:
July RevPAR is about 3.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €93. The 12-month RevPAR of €106 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Scala has one high season, May through September, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 2.6 times as much a month in June through August as in December through February.
Average revenue by month in Scala
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €2,830.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €1,310 |
| February | Low season | €2,220 |
| March | Low season | €1,880 |
| April | Low season | €2,030 |
| May | High season | €3,430 |
| June | High season | €4,050 |
| July | High season | €4,750 |
| August | High season | €4,650 |
| September | High season | €3,830 |
| October | Shoulder season | €2,630 |
| November | Low season | €1,430 |
| December | Low season | €1,700 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | €4,140 | 52% | €282 |
| Shoulder seasonOctober | €2,630 | 43% | €232 |
| Low seasonNovember–April | €1,760 | 31% | €245 |
Guests book Scala stays 68 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 78 days ahead, and January stays closest to arrival, about 45 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 68 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
96% of the 113 active listings in Scala display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Scala.
Listings
Entire homes make up 85% of listings in Scala, alongside 15 private-room listings (13%). Houses are the most common property type at 50%, about 1.6 times the share of apartments and condos (31%).
Mostly entire homes, with a private-room segment
Scala Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 85.0% | 96 |
| Private room | 13.3% | 15 |
| Hotel room | 1.8% | 2 |
Listings by property type
Scala Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 50.4% | 57 |
| Apartment/Condo | 31.0% | 35 |
| Hotel/Boutique | 14.2% | 16 |
| Others | 2.7% | 3 |
| Unique stay | 1.8% | 2 |
One-bedroom homes are the most common size in Scala (46% of entire homes), followed by two-bedroom homes (35%). Shares are of the 94 entire homes that give a bedroom count; rented rooms are left out.
Scala entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.1% | 2 |
| 1 bedroom | 45.7% | 43 |
| 2 bedrooms | 35.1% | 33 |
| 3 bedrooms | 8.5% | 8 |
| 4 bedrooms | 3.2% | 3 |
| 5+ bedrooms | 5.3% | 5 |
A typical one-bedroom home in Scala earned €13,900 over the past year, against €17,500 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 43 | €13,900 | €16,500 | €164 | 43% |
| 2 bedrooms | 33 | €17,500 | €23,300 | €178 | 45% |
Most Scala listings are sized for couples and small families: 70% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 104 listings with a guest capacity on file (92% of the market).
Scala listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 22.1% | 23 |
| 3 guests | 17.3% | 18 |
| 4 guests | 30.8% | 32 |
| 5 guests | 8.7% | 9 |
| 6 guests | 9.6% | 10 |
| 7 guests | 1.9% | 2 |
| 8+ guests | 9.6% | 10 |
Scala hosts set up an average of 2.6 beds per listing. Only 43% of listings show their exact location on the listing map; the rest show an approximate area.
Patios and balconies are common in Scala: 69% of listings have one, and 49% have an outdoor dining area.
Share of Scala listings with each common amenity
Listings in Scala with a patio or balcony earned about 3.0 times as much a year, on average, as those without: €28,000 against €9,430. The gap is smaller for an indoor fireplace (about 2.5 times as much) and outdoor furniture (about 2.5 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Scala listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Patio or balcony | 69% | €28,000 | €9,430 | +197% |
| Indoor fireplace | 12% | €47,400 | €18,700 | +153% |
| Outdoor furniture | 50% | €31,600 | €12,800 | +147% |
| Outdoor dining area | 49% | €31,800 | €13,200 | +142% |
| Sun loungers | 27% | €36,400 | €17,100 | +112% |
| Elevator | 24% | €36,900 | €17,600 | +109% |
| Gym | 42% | €30,500 | €16,400 | +87% |
| Outdoor shower | 21% | €34,500 | €18,900 | +82% |
| Free parking on premises | 29% | €31,400 | €18,500 | +70% |
| BBQ grill | 14% | €32,600 | €20,500 | +59% |
Guests
Scala runs on foreign visitors: 97% of guests who left reviews live outside Italy. The United States leads with 25% of reviewers, ahead of Germany at 11%. Guests speak a mix of languages: English leads at 44%, followed by Spanish and French.
97% of Scala guests come from abroad
Where guests who left reviews live
Where Scala guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| London | 2.5% |
| Paris | 1.8% |
| New York | 1.4% |
| Berlin | 1.3% |
Where Scala guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 25.4% |
| Germany | 11.1% |
| United Kingdom | 10.6% |
| France | 9.9% |
| Canada | 9.6% |
Languages spoken by Scala guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 44.0% |
| Spanish | 12.3% |
| French | 10.6% |
| German | 8.8% |
| Italian | 4.1% |
Scala Airbnbs average 4.83 stars, and 39% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.71, against 4.89 for cleanliness and host communication.
Cleanliness and communication score highest in Scala; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.89 |
| Communication | 4.89 |
| Location | 4.71 |
| Check-in | 4.84 |
| Value | 4.78 |
Booking patterns
84% of Scala listings are open to guests more than 180 days a year, but only 17% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Scala listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 54.0% | 61 |
| 181-270 days | 30.1% | 34 |
| 91-180 days | 15.0% | 17 |
| 31-90 days | 0.9% | 1 |
Days a year Scala listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.9% | 1 |
| 181-270 days | 15.9% | 18 |
| 91-180 days | 33.6% | 38 |
| 31-90 days | 21.2% | 24 |
| 1-30 days | 28.3% | 32 |
The average Scala booking lasts 4.4 nights, longest in January and shortest in September. Listings took about 21 bookings each over the year, some 2,340 in all. Nearly half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Scala
Average nights per booking, by month of stay
Two-year average by calendar month.
About two-thirds of listings in Scala accept stays of one or two nights.
Minimum stay set by Scala listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Scala, used by 49% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than six in ten listings offer Flexible or Moderate terms, against 30% on Firm or stricter ones.
Cancellation policies of Scala listings, from most to least flexible
Share of listings by the policy they use
About seven in ten Scala listings charge a cleaning fee. The typical fee is €40, and some higher fees lift the average to €67. Spread over the average stay of 4.4 nights, that adds roughly €9 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Scala, a five-bedroom home, took in €201,000 over the past year, about 9 times the city's average of €22,300.
Villa Eustachio Entire home · 5 bedrooms Rated 4.97
Stunning view over sea and Amalfi-free parking Entire home · 2 bedrooms Rated 5.00
Luxe Suites - Amalfi Coast - Ravello View Entire home · 7 bedrooms
Stunning view over Amalfi and Free Parking Entire home · 1 bedroom Rated 4.99
Amalfi Dream Charming House Entire home · 3 bedrooms Rated 4.98
Lemon Garden Villa by Elite Villas Entire home · 3 bedrooms Rated 4.66 Alfonso is the top-grossing host in Scala, with €295,000 in bookings across 2 listings over the past year. Together, the ten top-grossing hosts run 20% of the market's 113 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Alfonso | 2 | €294,750 | €147,375 | 5.00/5 | |
| Auditorium | 1 | €201,209 | €201,209 | 4.97/5 | |
| Maria Viola | 3 | €190,605 | €63,535 | 5.00/5 | |
| 4 | Pasquale | 4 | €101,054 | €25,263 | 4.89/5 |
| 5 | Giada | 2 | €88,543 | €44,271 | 4.50/5 |
| 6 | Sergio | 3 | €71,337 | €23,779 | 4.90/5 |
| 7 | Antonio | 1 | €70,666 | €70,666 | 4.98/5 |
| 8 | Carmine | 3 | €65,342 | €21,781 | 4.95/5 |
| 9 | Fiorino | 2 | €64,713 | €32,356 | 4.91/5 |
| 10 | Rosa | 2 | €59,518 | €29,759 | 4.91/5 |
Only 13% of Scala listings are classed as professionally managed, though 36% of listings have a co-host. Superhosts run 46% of listings. 63% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 57% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 5 km, Conca dei Marini (5 km away) earned the most per listing, about 79% more than Scala. Atrani was the busiest, booked on 49% of nights against 41% in Scala.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ravello 1 km | 274 | €29,750 | €302 | 41% |
| Atrani 1 km | 129 | €27,158 | €205 | 49% |
| Minori 2 km | 181 | €22,078 | €209 | 45% |
| Amalfi 2 km | 538 | €30,494 | €285 | 44% |
| Maiori 3 km | 345 | €20,260 | €226 | 41% |
| Conca dei Marini 5 km | 130 | €39,902 | €387 | 44% |
| Agerola 5 km | 326 | €8,153 | €99 | 37% |
| Pianillo 5 km | 48 | €8,129 | €151 | 37% |
See all 99 Campania Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Scala:
FAQ
An active Scala Airbnb grossed €22,250 on average in the 12 months to September 2026, according to AirROI's tracking of 113 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,200 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Scala listings earn between €896 and €3,200 in a typical month, and the top tenth €5,850 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Scala were booked on 41% of available nights over the past year. That compares with 39% for the Campania average. September is usually the busiest month.
The average booked night in Scala cost €263 before fees. Half of listings charge between €115 and €235; a few high-priced homes pull the average above that range.
In Scala, 96% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Scala Airbnb grossed €22,250 in the 12 months to September 2026, 14% above the Campania average of €19,540. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €16,070 a year (about €1,340 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,170 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €4,750 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Scala listing was open to book earned €106 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €170 or more.
Scala stays were booked 68 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Scala Airbnb stay lasted 4.4 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate Scala Airbnbs 4.83 out of 5 on average. Guests score communication highest and location lowest.
AirROI counted 113 active Airbnb listings in Scala as of September 2026. The closest tracked market is Ravello, 1 km away.
In Scala, about seven in ten listings add a cleaning fee. The median fee is €40, and some higher fees lift the average to €67.
Method
Figures on this page cover 113 active Airbnb listings in Scala from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.